أرامكو السعودية — أرامكو السعودية

صفحات الدليل

brand guidelines 2021 Brand guidelines version 2, September, 2021.

Introduction Each of us plays an important role in building Saudi Aramco’s brand as a world leader in integrated energy and chemicals. The guidance within this document will empower you to activate the brand effectively. We outline the strategic foundation of our brand and introduce the elements we use to visually express our personality. It also demonstrates how we achieve a consistent and cohesive presentation of our brand across our businesses and to our stakeholders. These guidelines supersede all previous guidance, and will be accompanied with channel-specific guidelines where appropriate. 2 © 2020 Saudi Aramco

Table of content Strategy 6 Essence 8 Purpose 10 Manifesto 12 Personality 14 Expression 16 Visual identity 18 Logo 20 Brand archtitecture 84 Tagline 96 Color 126 Typography 144 Grid 168 Graphical assets 188 Illustration 254 Iconography 276 Photography 292 Data & Information 310 4 © 2020 Saudi Aramco

Strategy Essence 8 Purpose 10 Manifesto 12 Personality 14 Expression 16 6 © 2020 Saudi Aramco

Strategy In our world, energy is opportunity. Manifesto From managing the world’s largest crude oil reserves to developing high-value petrochemical products, our contributions across the value chain help develop a vibrant energy sector at home and create stability and opportunity for people across the globe. We energize the world economy. We energize people to make a difference. We energize the ideas that make our resources more dependable, more sustainable, and more useful. Driven by our values and our pioneering mind-set, we are a true enabler. Trusted for our reliability, respected for our long-term judgment, and valued for the expertise and ingenuity of our people. We bring energy to life. 12 © 2020 Saudi Aramco

These are the associations we want Strategy to convey. These attributes don’t Personality replace our corporate values. They should be demonstrated in what we say and in how we act. Expert Applying our leading know-how from production to performance Trusted Respected for reliability, judgment, and long-term vision Relentless Determined to succeed for our stakeholders and customers Creative Stimulating growth through our agility, ingenuity and innovation 14 © 2020 Saudi Aramco

Expression We use our visual system to express our energy through brand elements, each one forming part of our brand’s look and feel. Our impact aramco aramco 376 likes 128 likes The start of another exciting season of Formula Powering the worlds ecomonies. Want to join us? One!! See you at Melbourne!! click on the link below. 16 © 2020 Saudi Aramco

Visual identity Logo 20 Brand archtitecture 84 Tagline 96 Color 126 Typography 144 Grid 168 Graphical assets 188 Illustration 254 Iconography 276 Photography 292 Data & Information 310 18 © 2020 Saudi Aramco

and a reversed version for dark logotype in Arabic and English, The institutional logo is to be Institutional logo backgrounds. A hybrid version with and the energy symbol. They are used on materials and interactions positive wordmark and white keyline both fixed elements and their with governments, shareholders, around the symbol is also allowed proportions and position should regulators and in official for video usage never be altered. There is a positive correspondence. The logo comprises version for use on light backgrounds, two core elements: the 24 © 2020 Saudi Aramco

The institutional visual system Institutional visual system should express formality and Toolkit sophistication Institutional logo Patterns Primary color palette Graphic elements Aramco Dark Dark Aramco Gray Dark Light White Blue Blue Green Green Gray Gray 26 © 2020 Saudi Aramco

For stationery, the logo should be For digital use (e.g., websites, The institutional logo should Letterhead Envelope Institutional logo such as a podium or at the end of a positioned in the top right corner. or applications, or social media, etc.), typically be placed in the top right, Position digital animated banner, it should be bottom right (when primary position the logo can be placed in one of the whenever there are other elements centered vertically and horizontally is not possible). four corners or the most suitable on the page, regardless of whether within the space. place within. When the logo is being other text is in Arabic or English. used on its own on a layout, Business card For final slides of presentations or 16:9 slide end-frames of motion pieces, the logo should be positioned in the center. However, when the logo is used with a headline, it should be positioned in the top right corner. For advertising, the logo should be 6-Sheet ad 48-Sheet ad primarily placed on the top right corner, but in extreme circumstances it also can be placed in the top left or right bottom. 28 © 2020 Saudi Aramco

The institutional logo should always Institutional logo be used with enough space around Protection it so that it is clearly legible and not obscured by other graphic elements. =h/2 =h/2 8mm or 32px h =h/2 =h/2 =h/2 5.5mm or 25px h =h/2 8mm 5.5mm Institutional logo minimum size Logotype minimum size Minimum size shown at actual size Minimum size shown at actual size Logotype clear space Institutional logo clear space The absolute minimum size of the when document is viewed at 100% when document is viewed at 100% The absolute minimum size of the The minimum clear space around the The minimum clear space Institutional logo is 8mm in print or Institutional logotype is 5.5mm in on screen or when it is printed at full on screen or when it is printed at full logo is equal to the logo height [h] around the logotype is 32px on screen. print or 25px on screen. size. size. divided by two. equal to the logotype height [h] divided by two. 30 © 2020 Saudi Aramco

sides with a exclusive clear space For physical signage at events Institutional logo If both elements are less then five around. The space between the and other spatial applications, Separating elements symbols distant, the normal lock- up wordmark and symbol differ the logotype and symbol can be should be used. depending on the format and size. separated. In these circumstances the wordmark and symbol should be placed at opposing =h/3 =h/3 h h =h/3 =h/3 Symbol Logotype The symbol should be vertically The logotype should be vertically centered to the structure where centered, with the baseline of the symbol is based, and should the English letter forms creating an always appear to the right of the imaginary line drawn to the bottom logotype. of the symbol. 32 © 2020 Saudi Aramco

Door For windows, the logotype should in the center or bottom right for Window When it is not possible to reproduce Institutional logotype be placed on the right, either at the windows and doors, if appropriate, the full institutional logo due the Single color top, bottom or center, depending on to increase visibility. nature of the symbol, the dual- which one has most prominence. language logotype can be used. It should typically be placed in the top For doors, the logotype should right. However it can be used be placed in clear view and in the center right position. Wayfinding For Digital applications like websites Digital Application or applications the logotype can be placed in the most suitable place within the area. For way signage, the logotype should be positioned at the top right. For cardboard boxes that use a one- Box color printing process, the logotype should be positioned in the top right or bottom right. 34 © 2020 Saudi Aramco

Do not use our symbol when the Special finishes may be used for All special finishes that require a Logos application will not allow the premium applications, such as CEO one-color version of our identity Special finishes effective reproduction of the logo. collateral. The examples on the left use the logotype only. For impact, illustrate how we use the logo type make sure there is sufficient contrast for various reproduction finishes. between the finish and the substrate. 36 © 2020 Saudi Aramco

stroke around the symbol, for use on in English and the energy burst The Global market-facing logo Global market-facing logo dark backgrounds. A hybrid version symbol. They are both fixed should be used in all public with positive wordmark and white elements whose position should communication except to keyline around the symbol is also never be altered. There is a positive governments, shareholders or allowed for video usage version for use on light backgrounds, regulators. This logo comprises two and a reversed version, with a white elements: The aramco wordmark 40 © 2020 Saudi Aramco

The global market-facing visual Global market-facing visual system system should be expressive and Toolkit approchable. Global market-facing logo Patterns Primary & Secondary color palettes Graphic elements Aramco Dark Dark Aramco Gray Dark Blue Blue Green Green Gray Teal Purple Yellow Red Light White Gray 42 © 2020 Saudi Aramco

For digital use (e.g., websites, For stationery, the logo should be The logo should typically be placed Letterhead Envelope Global market-facing logo a podium or at the end of a digital applications, or social media, etc.), positioned in the top right corner. or in the top right, whenever there Position animated banner, it can be centered the logo can be placed in one of the bottom right (when primary position are other elements on the page, vertically and horizontally within the four corners or the most suitable is not possible). regardless of whether other text is in space. place within. When the logo is being Arabic or English. used on its own on a layout, such as Business card For final slides of presentations or 16:9 slide end-frames of motion pieces, the logo should be positioned in the center. However, when the logo is used with a headline, it should be positioned in the top right corner. For advertising, the logo can be 6-Sheet ad 48-Sheet ad placed in one of the four corners or centralized. 44 © 2020 Saudi Aramco

The logo should always be used with Global market-facing logo enough space around it so that it is Protection clearly legible and not obscured by other graphic elements. =h/2 8mm or 32px h =h/2 =h/2 8mm Minimum size Minimum size shown at actual size Clear space The absolute minimum size of the when document is viewed at 100% The minimum clear space around the global market-facing logo is 8mm in on screen or when it is printed at full logo is equal to the logo height [h] print or 32px on screen. size. divided by two. 46 © 2020 Saudi Aramco

space. The wordmark alone is used for Wordmark communication purposes, promoting products, sub-brands, sponsorships and partnerships, where the name Aramco is established, to create impact by maximizing the visual 50 © 2020 Saudi Aramco

For digital use (e.g., websites, The wordmark should typically be For social media avatars, whether Social media square or circular avatar Digital post Wordmark applications, or social media, etc.), placed in the top right whenever square or round, the wordmark Position the word mark can be placed in possible. It can be also placed should be positioned in the one of the four corners or the most vertically depending on the format center, and should be as large as suitable place within. for maximum visibility. possible. For these applications, the clearspace can be reduced by half to allow greater legibility at small sizes. For final slides of presentations or 16:9 slide end-frames of motion pieces, the wordmark should be positioned in the center or one of the corners. For sponsorship, the wordmark Flag Uniform should be positioned in the center, vertically or horizontally, making sure the wordmark as large as possible. Packaging Barrier For promotional materials and packaging. The wordmark can be placed in four corners or center. 52 © 2020 Saudi Aramco

The wordmark should always be Wordmark used with enough space around it Protection so that it is clearly legible and not obscured by other graphic elements. h 3 mm or 20 px h h h 3 mm Clear space Minimum size Minimum size shown at actual size The absolute minimum size of the when document is viewed at 100% The minimum clear space around the wordmark is equal to the wordmark wordmark is 3 mm in print or 20 px on screen or when it is printed at full height [h]. on screen. size. 54 © 2020 Saudi Aramco

Do not use our symbol when the Special finishes may be used for All special finishes that require a Logos application doesn’t allow the premium applications, such as CEO one-color version of our identity Special finishes effective reproduction of the logo. collateral. The examples on the left use the wordmark only. For impact, illustrate how we use the word mark make sure there is sufficient contrast for various reproduction finishes. between the finish and the substrate. 56 © 2020 Saudi Aramco

in Arabic or English. For digital use For stationery, the logo should be The dual language market-facing Letterhead Envelope Dual language market-facing logo end of a digital animated banner, (e.g., websites, applications, or social positioned in the top right corner. or logo can be used when the content Position it can be centered vertically and media, etc.), the logo can be placed bottom right (when primary position is in Arabic or in Arabic/English. horizontally within the space. in one of the four corners or the is not possible). The logo should typically be placed most suitable place within. When in the top right, whenever there the logo is being used on its own on are other elements on the page, a layout, such as a podium or at the regardless of whether other text is Business card 16:9 slide For final slides of presentations or end-frames of motion pieces, the logo should be positioned in the center. However, when the logo is used with a headline, it should be positioned in the top right corner. 6-Sheet ad 48-Sheet ad For advertising, the logo can be placed in one of the four corners or centralized. © 2020 Saudi Aramco 60

The logo should always be used with Dual language market-facing logo enough space around it so that it is Protection clearly legible and not obscured by other graphic elements. =h/2 8mm or 32px h =h/2 =h/2 8mm Minimum size Minimum size shown at actual size Clear space The absolute minimum size of the when document is viewed at 100% The minimum clear space around the logo is 8mm in print or 32px on on screen or when it is printed at full logo is equal to the logo height [h] screen. size. divided by two. 62 © 2020 Saudi Aramco

and another version with a white or Aramco is in close proximity, when Symbol Our symbol is a unique expression outline, for use on dark backgrounds. that context is otherwise established, of how we bring energy to life. The or internal use too. The symbol is symbol represents a powerful burst only reproduced in color, ensuring of energy on the horizon line where recognition and integrity. There is a land meets sky. The Symbol is used version for use on light backgrounds, when the name Saudi Aramco 66 © 2020 Saudi Aramco

it can be centered vertically and applications, or social media, etc.), Symbol The symbol should typically Social media square avatar Social media circular avatar For social media avatars, whether horizontally within the space. the logo can be placed in one of the Position be placed in the bottom right, square or round, the symbol should four corners or centralized. When whenever there are other elements be positioned in the center, and the logo is being used on its own on on the page, regardless of whether should be as large as possible. For a layout, such as a podium or at the other text is in Arabic or English. For these applications, the clearspace end of a digital animated banner, digital use (e.g., websites, can be reduced to allow greater legibility at small sizes. For final slides of presentations or 16:9 slide end-frames of motion pieces, the symbol should be positioned in the center or bottom right. For tanks and work-wear equipment Tank Building Helmet such as helmets, the symbol should be centralized. For buildings the symbol should be placed on the top right corner. 68 © 2020 Saudi Aramco

The symbol should always be used Symbol with enough space around it so that Protection it is clearly legible and not obscured by other graphic elements =h/2 8mm or 32px h =h/2 =h/2 8mm Minimum size Minimum size shown at actual size Clear space when document is viewed at 100% The absolute minimum size of the The minimum clear space around the symbol logo is 8mm in print or on screen or when it is printed at full symbol is equal to the logo height 32px on screen. size. [h] divided by two. 70 © 2020 Saudi Aramco

Our logo is our most recognizable Logos brand identifier. It conveys our Things to Avoid core essence. Every part of our logo has been specifically designed and constructed. It must never be altered. Do not skew, distort, rotate, stretch or add any effect on Do not place the logo on an angle. Do not place the institutional and global market-facing Do not place our logo, wordmark, or symbol on the logo, e.g., 3D, shadow, etc. logos on the same composition. background that doesn’t provide enough contrast. Do not alter the proportions of the logo. Do not create one-color variations. Do not enclose our logo. Do not change the logos or symbol opacity. 72 © 2020 Saudi Aramco

appropriate column here to see to stand out on. To ensure this is Our logos need to be legible at all Logo legibility whether the recommendation is possible, each of our logos has times for maximum impact and Light and dark backgrounds positive or reversed. positive and reversed version. recognition. In our visual identity, When placing a logo on an image, we use a range of images and compare its lightness with the backgrounds that our logos need 20% Black 20% Black 10% Black White 40% Black 50% Black 60% Black 70% Black 80% Black 90% Black 100% Black Positive logo Positive logo Positive logo Positive logo Reversed logo Reversed logo Reversed logo Reversed logo Reversed logo Reversed logo Reversed logo 76 © 2020 Saudi Aramco

Logo legibility When any of the Aramco logos are Colored backgrounds placed on our brand colors, the reversed version should be used, except for the yellow, white or light gray background. Aramco Blue Dark Blue Dark Greem Aramco Green Gray Dark Gray Light Gray Teal Purple Yellow Red Reversed logo Reversed logo Reversed logo Reversed logo Reversed logo Reversed logo Positive logo Reversed logo Reversed logo Positive logo Reversed logo 78 © 2020 Saudi Aramco

Logo animation Motion principles The logo can be positioned in the center or in either Once the symbol has faded into the position, the The symbol must be retained in its entirety. The elements The wordmark and symbol both move to the right so corner of the frame. The size is dictated by the frame wordmark appears from behind the symbol, coming into must never be separated and fade into position. that the logo appears in the center of the frame. size. Refer to the grid section for more information. view from the left side. When the logo needs to disappear from the frame, The final frame must finish with the logo. When using the wordmark without the symbol it should When using just the symbol it should fade into frame. reverse the process. fade into frame. 82 © 2020 Saudi Aramco

goals and coherently communicates A brand architecture defines how an Definition its activities to all audiences — organization manages and organizes shareholder, customers, employees, its brands. It establishes a set of rules and partners. and guidelines that ensure brands are deployed in a way that supports the larger organization’s strategic 86 © 2020 Saudi Aramco

with a white stroke around the wordmark in English and the version for dark back-grounds. The global Market-facing logo burst symbol. The wordmark and The Institutional logo is used Global market-facing Brand Institutional Brand symbol, for use on dark back- energy symbol. They are both fixed should be used in all public energy burst symbol are both fixed in government activities, by grounds. elements whose position should communication except for govern- elements and their proportions and shareholders, regulators and in never be altered. There is a positive mental, shareholders and regula- position should never be altered. correspondence. The logo comprises version for use on light back- tors activities. This logo comprises There is a positive version for use on two core elements, the wordmark in grounds, and a reversed version, two elements: The aramco light backgrounds, and a reversed Arabic and English, and the energy Needs Needs - Build equity in Aramco. - Dual language use only. - Reflect our role as an enabler of the Kingdom. - Accommodate a greater variety - More formality and stature of applications. in application. 88 © 2020 Saudi Aramco

When applying our brand, we Consistent use of brand assets adhere to the consistent use of the following logos and their component parts Logo Logotype Symbol Logo with descriptor (example) Logo (alternative language application) 90 © 2020 Saudi Aramco

Brand Architecture Institutional brand Global market-facing brand Our corporate center and core upstream business, acting as a vital geopolitical institution. The brand we operate under globally, encompassing all commercial activities, global affiliates, and subsidiaries. 1. Modified master brand The two expressions of our brand 2. Activity descriptor 3. Product Brands Retail Product brands refer to the individual products of Saudi Aramco. It’s primary job is Activities with a descriptor highlight our competencies to influence and simplify the consumer’s buying decision. or strengths by promoting them to the brand level. They reinforce what we want to be known for. Individual Brands Marketed as a Category 6. F1 5. Brand Sponsorship 4. Qualifier A marketing strategy in Branding exclusively designed for Qualifier constrains the association between a SAO mark which Aramco is supporting F1 events and communication with and a third party trademark, while capturing equity for the an event, activity, person, the objective to enhance visibility SAO mark in a particular area of expertise. The third party or organization, for brand on screen. mark should always be the prominent brand feature in building purposes. communication. The qualifier should always appear before/ above the SAO mark. 7. Endorsements An endorsement line is used to capture equity for SAO, through independently-branded subsidiary or JV brands. Endorsements demonstrate the enabler role SAO plays in relation to the en…

For use with JVs, prospects and Co-branding initiatives involving Saudi Aramco Specifications and only with other company / partner, when brand attribution is desired for the SAO brand. Clear space The clear space for partnership is half of the aramco symbol in all corners. When placing the partner logo make sure there’s 1 pt line h/2 between the two logos with a clear h/2 space of half of the symbol of each side. h h/2 h/2 h/2 h/2 To ensure legibility when the logo Minimum Size and qualifier are used together, the minimum size is the 8 mm height of the symbol. 8 mm 5.5 mm Line specifications Position The line size should be h/3 pt and The partner logo can be placed on the line color is SA Dark gray. the right or left of our logo. 94 © 2020 Saudi Aramco

English tagline only, while the trademark (tm) is to the creation of important new This strong, definitive statement Horizontal version be used out of kingdom opportunities. The horizontal is designed to build an emotional tagline should be used for most connection with our stakeholders. communications and should never We are in the opportunity business. be altered. The registered tagline (R) Every employee, every initiative, and is designed to be used in kingdom every facility enables A definitive Our focus on The energy of our Places us at belief statement opportunity is resources, our the center of powerful and people, and our opportunity and distinct creative energy possibility In kingdom Out of kingdom When the gradient can’t be produced or printed the tagline should be in dark gray. 100 © 2020 Saudi Aramco

English tagline The tagline should always be used Horizontal version with enough space around it so that it is clearly legible and not obscured — by other graphic elements. Protection 30mm or 113px Clear space If the logo appears on the top right, Minimum size The minimum clear space around the tagline must be aligned bottom The minimum size of the tagline is the tagline is equal to the logo clear right. 30 mm in print or 113px on screen. space used on the same page. 102 © 2020 Saudi Aramco

English tagline The stacked tagline should be Stacked version used in extreme circumstance for communications when space is limited, such as social media posts, and hoardings at event sponsorship. When the gradient can’t be produced or printed, the tagline should be in dark gray. 104 © 2020 Saudi Aramco

English tagline The tagline should always be used Stacked version with enough space around it so that it is clearly legible and not obscured — by other graphic elements. Protection 13mm or 40px Clear space If the logo appears on the top right, Minimum size the tagline must be aligned bottom The minimum size of the tagline is The minimum clear space around the tagline is equal to the logo clear right. 13mm in print or 40px on screen. space used on the same page. 106 © 2020 Saudi Aramco

English tagline The tagline should typically be When our logo is used with our 6-Sheet ad 48-Sheet ad Horizontal & stacked versions placed at the bottom of the format tagline, our logo must appear below the logo. When used for on the top right, and the tagline — sponsorship or digital it can be aligned bottom right. This Postion centered vertically and horizontally arrangement maintains our visual within the space. hierarchy. 16:9 slide For final slides of presentations or end-frames of motion pieces, the tagline can be placed alone in the center or in the bottom right when used with the logo. For sponsorship, the tagline should Flag Barrier be positioned in the center, vertically or horizontally, making sure it is as large as possible. 108 © 2020 Saudi Aramco

the creation of important new This strong, definitive statement Arabic tagline only, while the trademark (tm) is to opportunities. The horizontal is designed to build an emotional Horizontal version be used out of kingdom tagline should be used for most connection with our stakeholders. communications and should never We are in the opportunity business. be altered. The registered tagline (R) Every employee, every initiative, and is designed to be used in kingdom every facility enables In kingdom Out of kingdom When the gradient can’t be produced or printed, the tagline should be in dark gray. 112 © 2020 Saudi Aramco

The tagline should always be used Arabic tagline with enough space around it so that Horizontal version it is clearly legible and not obscured — by other graphic elements. Protection 23mm or 87px Clear space If the logo appears on the top right, Minimum size the tagline must be aligned bottom The minimum clear space around The minimum size of the tagline is the tagline is equal to the logo clear right. 23mm in print or 87px on screen. space used on the same page. 114 © 2020 Saudi Aramco

The stacked tagline should be Arabic tagline used in extreme circumstance for Stacked version communications when space is limited, such as social media posts, and hoardings at event sponsorship. When the gradient can’t be produced or printed, the tagline should be in dark gray. 116 © 2020 Saudi Aramco

The tagline should always be used Arabic tagline with enough space around it so that Stacked version it is clearly legible and not obscured — by other graphic elements. Protection 13mm or 40px Clear space If the logo appears on the top right, Minimum size the tagline must be aligned bottom The minimum size of the tagline is The minimum clear space around the tagline is equal to the logo clear right. 13mm in print or 40px on screen. space used on the same page. 118 © 2020 Saudi Aramco

Arabic tagline The tagline should typically be For advertising, the tagline should 6-Sheet ad 48-Sheet ad Horizontal & stacked versions placed in the bottom right whenever be placed at the opposite side of possible. When used for sponsorship, the logo. — it can be centered vertically and Position horizontally within the space. 16:9 slide For final slides of presentations or end-frames of motion pieces, the tagline can be placed alone in the center or in the bottom right when used with the logo. For sponsorship, the tagline should Flag Barrier be positioned in the center, vertically or horizontally, making sure it is as large as possible. 120 © 2020 Saudi Aramco

Use the questions below to guide Tagline Our tagline is a belief statement that your decision. Applying the tagline informs everything we do. Because there is so much meaning invested in our tagline, we need to use it appropriately. Which audience are you primarily Is the communication from a Does the content and context of Is there enough room to use the communicating to? corporate level, to be fully branded? your communication respect the true tagline, following the clear space meaning of our tagline? and minimum size rules? No tagline No External No Yes Apply tagline Yes Audience No tagline No No tagline Internal No Yes No Yes Apply tagline Yes 122 © 2020 Saudi Aramco

It’s important that we use our tagline Tagline properly. Never use the tagline as it Princple is shown here. Do not place the tagline on a busy background. Do not add other graphic elements to the tagline. Do not size the tagline larger than the logo. Do not lock up the tagline to the logo. Do not try to fit the tagline into small spaces. Do not change the weight or typeface; our tagline Do not remove the tm sign from the tagline. Do not use unapproved colors for the tagline. always appears in Manifa Semibold. 124 © 2020 Saudi Aramco

Pantone® matched swatch Screen channels and touch-points. They Paint Our primary palette consists of nine CMYK/Process Color PMS values are spot colors The RGB and Hexadecimal color are mainly used for all external The RAL system is the industry colors: Aramco green; Aramco Blue; CMYK values have been determined Primary palette that allow greater control of values are identical, and are communication including brand standard reference. Lighting, Dark Green; Dark Blue; Aramco Gray, by print tests on typically available reproduction. When using provided simply for ease of input in graphics, logos, typography, material types and material color Dark Gray; Neutral Gray; Light Gray stock. When using unusual unusual materials, further print various applications. iconography and data & information. should be taken into account. and White. These colors are used materials, further print tests maybe tests maybe required. externally and internally across required. RAL 6018 Pantone 376C C/M/Y/K 54/2/100/0 R/G/B 132/189/0 Aramco Green HEX 84BD00 RAL 6029 Pantone 348C C/M/Y/K 96/2/100/12 R/G/B 0/132/61 Dark Green HEX 00843D RAL 5012 Pantone 299C C/M/Y/K 86/8/2/0 R/G/B 0/163/224 Aramco Blue HEX 00A3E0 RAL 5002 Pantone 286C C/M/Y/K 100/75/2/0 R/G/B 0/51/160 Dark Blue HEX 0033A0 Aramco Gray R/G/B 95/99/105 C/M/Y/K 64/53/47/20 Pantone Cool Gray 10C RAL 7043 HEX 5F6369 R/G/B 192/192/192 C/M/Y/K 0/0/0/25 Pantone N/A RAL 7000 Neutral Gray HEX C0C0C0 Light Gray R/G/B 218/218/ 218 C/M/Y/K 0/0/0/15 P…

Paint that should be used. The secondary Pantone® matched swatch management announcements or HR CMYK/Process Our secondary palette is made Screen Color The RAL system is the industry palette is also used to create the set PMS values are spot colors communication (in these cases, the CMYK values have been determined up of Teal, Purple, Yellow and The RGB and Hexadecimal color Secondary palette standard reference. Lighting, of three gradients,which are within that allow greater control of primary colors should be used). To by print tests on typically available Red. They are used mainly for values are identical, and are material types and material color illustration for internal use only. reproduction. When using create more tones, they can be used stock. When using unusual internal communication when not provided simply for ease of input in should be taken into account. unusual materials, further print — if needed — at 70% and 40% materials, further print tests maybe communicating Aramco’s core various applications. tests maybe required. tints. These are the only tints required. businesses, official R/G/B 38/168/171 C/M/Y/K 74/9/36/0 Pantone 2233 RAL 6033 100% Teal 70% 40% R/G/B 100/50/120 C/M/Y/K 73/92/16/5 Pantone 267 RAL 4008 100% Purple 70% 40% Pantone 134 Yellow R/G/B 255/200/70 C/M/Y/K 0/24/79/0 RAL 1018 100% 70% 40% R/G/B 240/95/65 C/M/Y/K 0/74/74/0 Pantone 1645 RAL 2009 100% Red 70% 40% 130 © 2020 Saudi Aramco

Color Principles C/M/Y/K 54/2/100/0 Brand Guidelines 2020 The secondary color palette should be used for The primary color palette should be used for external Secondary colors may be used , when needed, for more Spot colors or CMYK color values should be used for internal use, supported by primary palette. use, supported by secondary palette when needed complex design or to complement primary colors in anything that is printed. to highlight important subjects (max use of 10% of external communication. total layout). Headline Headline R/G/B 132/189/0 100% 70% 40% Headline Headline Headlines should be in Green, Blue or Dark Gray on Type should be in white when on a dark colored Hex or RGB color values are used for anything that is 70% and 40% are the only tints that are created from background. used for digital or screen use. the secondary color palette. white or neutral light backgrounds. 132 © 2020 Saudi Aramco

Color Principles R/G/B 125/189/0 Don’t use tints other than 70% and 40%, exception for Don’t alter the color values. Don’t add additional colors to the color palette. Don’t use the wrong gradient sequence. grays. aramco Accelerating human potential $9.62 Powering the worlds ecomonies. Want to join us? click on the link below. Don’t put two colors together that clash. Don’t use an excess of secondary colors with the primary Don’t use secondary colors for formal use. Don’t use tints before secondary color. palette. 134 © 2020 Saudi Aramco

blend at 10 to 90%; color 2 at 90 to conveys energy and movement. It is Aramco core gradient is a Colors 100%. This ensures that the original used internally and externally. The combination of our two primary Gradient colors at either end have enough gradient is a blend of Aramco Green colors Aramco Blue (represents sky) presence. The sequence should and Aramco Blue. The gradient and Aramco Green (represents always be from green to blue (left to is constructed using the same earth). This color combination right / bottom to top) positions: color 1 at 0 to 10%; the creates our vibrant gradient that 10% 50% 90% Aramco Blue Aramco Green R/G/B 0/163/224 R/G/B 132/189/0 C/M/Y/K 86/8/2/0 C/M/Y/K 54/2/100/0 Pantone 299 Pantone 376 RAL 5012 RAL 6018 136 © 2020 Saudi Aramco

Gradient Principles Safety above Brand all else Guidelines 2020 When the gradient is used vertically, blue must be Gradient lines should take maximum of 1/8 of the The gradient can highlight a part of an illustration. The gradient can be used to highlight an element in the at the top. space. Multiple gradients should never app ear on image. the same pages, excluding the logo. powering economies Full gradient background is allowed to be used to The gradient must start with green (from left to right). Use Aramco Green and Aramco Blue to create a gradient. It can be used to highlight texts/ important information. highlight important content 140 © 2020 Saudi Aramco

Gradient Principles Don’t flip the gradient. Don’t apply the line more than 1/8 of the page. Don’t overuse the gradient on the pictures. Don’t alter the colors within the gradient. Don’t obstruct key elements of the image. Don’t alter the position of the color within the gradient. Don’t add a drop shadow to the energy line. Don’t use more than one gradient. 142 © 2020 Saudi Aramco

We have two sets with two Great typography is one of the Typography distinct usages: marketing and foundational aspects of our visual Introduction communication, and general identity. While expressing the business coms. character of our fonts, we want to also create clarity of communication, making our text easy to understand. 146 © 2020 Saudi Aramco

Typography use ManifaPro2 Family for headlines The marketing and communication Marketing and communication in Arabic and English. Our tiles font set is used for design, font set and text are set in Aramco Ghawar advertising, publishing, print, digital in English and Aramco Haradh in and everything related to promote Arabic. Aramco’s image, including external and internal communications. We Three fonts Character set and Numerals Usage ManifaPro2 Family ManifaPro2 Family A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ManifaPro2 thin ManifaPro2 thin Italic a b c d e f g h i j k l m n o p q r s t u v w x y z ManifaPro2 is Our proprietary custom font, shares ManifaPro2 light ManifaPro2 light Italic our headline elements derived from our logotype. 0123456789 ManifaPro2 regular ManifaPro2 regular Italic font, you can Its characteristics embody a creative also use it for and human quality, enhancing our ManifaPro2 hefty ManifaPro2 hefty Italic supporting copy messaging through its structured, yet أ ؤ ئ ب ة ت ث س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ManifaPro2 semi bold ManifaPro2 semi bold Italic and subheads fluid and easy-to-read nature. It is ى لا لإ لآ ي پ چ ژ ھ گ ک available in both Latin and Arabic, and ManifaPro2 bold ManifaPro2 bold Italic is mainly used in large and medium 0123456789 sizes, with eight weights in total. Aramco Ghawar Aramco Ghawar Our supporting Latin font. Use Aramco Ghawar A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Aramco Ghawar Hairline Aramco Ghawa…

PowerPoint®. This enables us Typography The General business coms font set to share our presentations both General Business coms font set is used for Microsoft office docs on internally and externally without PC and Mac and they are composed technical conflicts. by system fonts. This set is designed for all general desktop applications such as Microsoft® Word® and Three fonts Character set and Numerals Usage Trebuchet Trebuchet Trebuchet Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Trebuchet is our It is available in Latin , and is mainly headline font, used in large and medium sizes, with Trebuchet Bold Italic a b c d e f g h i j k l m n o p q r s t u v w x y z you can also use eight weights in total. Trebuchet Italic 0123456789 it for supporting Trebuchet Regular copy and subheads Segoe UI Segoe UI Segoe UI Bold Use the Latin font Segoe UI for large Segoe UI is used A B C D E F G H I J K L M N O P Q R S T U V W X Y Z amounts of text such as body copy mostly for large Segoe UI Bold Italic a b c d e f g h i j k l m n o p q r s t u v w x y z or functional type. amounts of copy Segoe UI Italic 0123456789 or small sized Segoe UI Regular type Sakkal Majalla Sakkal Majalla أ ب ت ث س ش ص ض ط ظ ع غ ف ق ك ل م ن ة ه ؤ و ى Sakkal Majalla is Use the Arabic font Sakkal Majalla صقال املجلة الواضح used mostly for for headlines and large amounts ي ئ پ چ ژ ھ گ ک لا لإ لآ صقال املجلة العادي large amounts of text such as body copy and for ٠١٢٣٤٥٦٧٨٩ of copy or small functional type…

Headline 89pt Headline 89pt Typography Aramco Ghawar and Aramco ManifaPro2 is our headline font, you Combining fonts and sizes Haradh are used mostly for large can also use it for supporting copy amounts of copy or small sized type. or subheads. Subhead 55pt Subhead 34pt Body copy 13 pt Body copy 13 pt Body copy 8pt Body copy 8pt Our Less contrast typesetting: Large contrast typesetting: business Enabling Headline: Manifa Pro2 Regular Kering: Optical Traking: 0 excellence We are the world’s largest Headline: Manifa Pro2 Regular Kering: Optical Traking: 0 integrated oil and gas Subhead: Manifa Pro2 Regular Kering: Optical Traking: 0 company. Our success as a business rests on our attention to safety and the development of Subhead: Manifa Pro2 Regular Kering: Optical our people. Traking: 0 We are the world’s Our commitment to research and Body 1: Aramco Ghawar Regular development underpins our vision. largest integrated oil The development and deployment Kering: Optical of advanced technology is critical to and gas company. Traking: 0 the execution of our strategy and is embedded in our operational model. Our vision is to be the world’s leading We focus on innovative ideas and tech- integrated energy and chemicals pro- Body 2: Aramco Ghawar Regular nologies that will make our resources ducer, operating in a safe, more accessible, useful, sustainable, sustainable, and reliable manner. Kering: Optical and competitive — helping ensure Our performance is made possible Embedding a p…

Typography Spacing between type elements Tight groupings Citizenship in our communities header two lines 55pt x We believe in the power of energy to Subheader with supporting transform lives, lift communities, advance information 34pt x human progress, and sustain our planet. We believe in the power of energy to for us all. engineering content to schools in com- Xernatat. Sed ut doluptae. Nequas Mus mossita quosant. Se cusdam transform lives, lift communities, advance munities along the southern borders Accelerating human potential in the est maximos ipsum as untin faceperia ne simporestin pro quia human progress, and sustain our planet. of the Kingdom, and iDiscover, an ed- Kingdom ucational program that provided new conseque mo conse atemolo nonsequ atibus repudae cum When we put our energy to work, we interactive math and science instruction Our ability to maximize value from the raeprepudae voluptas maio conet non rae volore peri duntem. Us enable others to seize opportunities that techniques to teachers. Our digital fab- Kingdom’s resource base is dependent can change the world. aut reprereium suntibus. anduntur re mod endiciisim es ate rication laboratory, FABLAB-Dhahran, upon developing the next generation comniat. The quality of our future depends on guided a project team of 40 participants of highly skilled workers. Our efforts to Aut ut eum raturibus sit volupti- what we do today. We recognize that ed- to design and fabricate a Newtonian Re- boost STEM competency in…

Typography Spacing between type elements Special group Our upstream strategy: Leveraging advantages to maximize value header 89pt x Designed to maximize long-term val- ue, our upstream strategy focuses on leveraging our competitive advantages in production and scale. By tempering production from mature fields, accel- erating younger fields and secondary reservoirs, and developing fresh re- serves from new increments, we plan to create and sustain value for genera- tions to come. To maintain our standing in the upstream sector, The seventh largest natural gas market in the world Subheader with supporting information 21pt x Mus mossita quosant. Se cusdam faceperia Xernatat. Sed ut doluptae. Nequas est ne simporestin pro quia nonsequ atibus maximos ipsum as untin conseque mo repudae cum non rae volore peri duntem. conse atemolo raeprepudae voluptas maio Us anduntur re mod endiciisim es ate conet aut reprereium suntibus. comniat. Aut ut eum raturibus sit voluptibus il et Ihilisim volorit ibeaque quae quaspiditio et elicae el inciend eriore od ut faccum dolendae que pressit ut et, sunt, quos fuga. Nam vollabore odipid quoditas id ellupta tuscipsa coritatem es que plitiusci- et ut quia et as et vitatiate earum reritati am ipictem rest, iliquos utesto iusda disqui num in coribus ate num volorer sperferati ullatempos suntemp erumque corehenis ut quaepre reprate verercient estem et essinusam dit, unt hillendi volum nument, ipsandite voluptiorro officidus reperuptur consed quiatibus si…

Typography Body copy line length Minimum line length Maximum line length Il in es preicto estiorae earcid qui as et etur alis eos deles exceati Iliquo con conse occus Iliquo con consecat occus autemposam quidemporis rehenis itibusa autemposam quideporis 4 words 14 words ndestia temodip suntem que exereptate plam, si susciti orenem qui rehenis itibusa ndestia si .nim si comnitius, si aute natium ini in et iume poreperitat temodip suntem que eis exereptate plam, si qui Optionse eos as asi doluptur aut laccatem receperumqui corat mo is .natium ini in et roei acesto temquiatem rehendae eum sitaquo ssitium es delit qui dolum .aliquist incia volorum eumque excest suntem que exereptate plam Optionse eos as asi aut laccatem receperumqui volorem pelition eos vid quuntoruntum essin ne sequam, a pra corat mo is acesto leum doluptas doles aut que ent, eatur modisquamet aut labore repudi sitaquo ssitium es delit .velliquas emquiatem rehendae eos as asi doluptue .dolum aliquist eincia vellentiis sunt veliti aut pror aut eosandis prese la parite volupta li volorem pelition eos li teniatur aut essenditibus asim re etur aliam ipsum, tem qui aliberibus quuntoruntum essin ne maxim at ella con repudam quiaest, optatiur, illanditas re, suntiatum sequam, a pra doluptas ?quis aut aceatiumquis derionsequis essunto quis etur doles aut que ent, eatur Quia initate cus volupti odipit rendebit autent fugiae et utas ei .modisquamet autie it volentibust, offic temporem rem quam hariti num et, sed quia re v…

Typography Our grid is a flexible system that Grids and layouts allows consistency across all formats of communication, and also applied for the correct use of our fonts. Six column grid Five column grid Ibus nones sequi demolupid magni re, ipienit, corerch illiquas mod quasi oriaest is ad ut facides tionseque dia- Ibus nones sequi si bea destibus sequi unt evendae liquat occum, essimus eum assimagni autam tius dantur? Quis alicium nihicia que demolupid magni re, ea santist dolupta doluptat enimus id ut quat la volupta tumquate eum il exeritaquo que si ut exerchiliqui dolore- si bea destibus sequi unt evendae liquat ea nonet eaturestist, sitionseque nihicit ?moluptatur strume accum nustrum delibus autecae santist dolupta doluptat aspicte mperit hilignam doluptaturio .stinus, volendenim de samus enimus nonet eaturestist, It lautempor sim fugia voluptur? Quia tempor as sunduci dentem evellorrovid sitionseque nihicit aspicte verum volo qui volorerepero volum Genim eum nobis eicae et aperum mperit hilignam doluptat- es nemo cum estibus, sitium eium hicti urio tempor as sunduci ut hil mi, inciae dolutem adi voluptat doloren ihicipsapid ut dolo vellestiatem delenitame es simi, comni nonse que dentem evellorrovid es rerferiones inctur, aliquam, quasitates ra plita conse commodit doluptat fuga. culpa dolorion consequia dolesti iscias nemo cum estibus, sitium culla abo. Et ut quam am quis inciist, Atiant ulparum rehente mperibus ad eium hicti delenitame es dolupta spidigent, coribeaqu…

Following these principles for Typography typography will help establish best Principles practice, high quality execution, and connections between all of Aramco’s output. Our energy World-class Manifapro2 Th supply Manifapro2 Light حرض العادية We communicate in a clear and concise manner. It Headlines always use ManifaPro2 in English and Arabic Body content and captions in Arabic use Haradh for Headlines can be used with gradient, However, you can’t showcases our creativity and ingenuity. (Marketing use) marketing and Sakkal Majalla for business coms use the gradient more than once in each page or post. The maximum characters to use are 25 characters. Powering Title economies Fill life that great there. Midst itself cattle their called given thing his form set seas can’t. Appear abundantly seasons bring. Light cattle which, very don’t they’re moveth air creepeth. Sea sea third, third. Given let good whose upon open. You’ll thing living evening. Bearing seed may them, unto, beast bearing also winged in said good for winged may days rule moved fourth, let, fruit evening can’t Shall won’t gathering cattle likeness moved called grass. Be it from. Use sentence case as primary style in headlines and Text should be left aligned in English use and right subheads aligned for Arabic use. 162 © 2020 Saudi Aramco

Typography Motion principles Internal training Internal training Internal training Internal training Internal training Internal training Internal training Internal training Text should stay in frame for an appropriate time Text should fade out at the same pace. Text should fade in at an appropriate pace and time to Headlines should be placed in either corner or in the to read. support the narrative. center of the frame. Brand portal Brand portal Module 2 of 3 Module 2 of 3 2020 2020 Brand portal Brand portal Brand portal Brand portal Module 2 of 3 Module 2 of 3 Module 2 of 3 Module 2 of 3 2020 2020 2020 2020 Brand portal Brand portal Module 2 of 3 Module 2 of 3 2020 2020 Titles and headlines should be placed in either corner or Text should fade line by line at an appropriate pace and Text should stay in frame for an appropriate time Text should fade out at the same pace as a single block to read. in the center of the frame. Text shouldn’t be placed in time to support the narrative. of copy. the center if it is above 50 characters. 164 © 2020 Saudi Aramco

Typography Incorrect use Title Fill life that great there. Midst itself cattle their called given thing his form set seas can’t. Appear abundantly seasons bring. Light cattle which, very don’t they’re moveth air creepeth. Sea sea third, third. Given let good Headline whose upon open. You’ll thing living evening. Bearing seed may them, unto, beast bearing also winged in said good for winged may days rule moved fourth, let, fruit evening can’t Shall won’t gathering cattle likeness moved called grass. Be it from. Don’t use unapproved fonts Don’t skew, distort, rotate, or stretch copy or text Don’t place copy on a busy background without Don’t center align text sufficient contrast. POWERING Headline Title ECONOMIES Fill life that great there. Midst itself cattle their called given thing his form set seas can’t. Appear abundantly seasons bring. Light cattle which, very don’t they’re moveth air creepeth. Sea sea third, third. Given let good whose upon open. You’ll thing living evening. Our impact Bearing seed may them, unto, beast bearing also winged in said good for winged may days rule moved fourth, let, fruit evening can’t Shall won’t gathering cattle likeness moved called grass. Be it from. Don’t add effects to copy or text. Don’t use all caps for headlines except in advertising Don’t use gradients in body copy Don’t use colors that aren’t in the Aramco color palette. content if needed 166 © 2020 Saudi Aramco

Our grid is a flexible system that Grid allows consistency across all formats Introduction of communication. It dictates the size of the logo in relation to the format and allows for the creation of columns. Standard formats Formats below a 1:8 ratio are considered standard formats. Extreme formats Formats greater than a 1:8 ratio are considered extreme formats. 170 © 2020 Saudi Aramco

Grid Standard formats — Construction Width Gutter = margin/2 Margin = width/20 Symbol height = margin*2 Gutter Margin Step 2 – Position the logo Step 3 – Create the columns Step 1 – Create the margin The numbers of columns are flexible, the The margin is created using the shortest The size of the logo is created using gutter size is not. side of the format. For example: if you are the margin. using A4 ( 220mmX297mm) use 220 mm to create the margin. 174 © 2020 Saudi Aramco

Grid Standard formats — Examples Careers at Saudi Aramco Financial report Areas of investment Employees in development courses 2017 Q4 2020 Fill life that great there. Midst itself cattle their called given. 70,000 2007-19 2019 Research 56% 12% Production 24% 64% 31% 88% Coverage 3% 9% Employees 74% 65% Analysis 23% 42% Logistics Growth model Applicants Hired in 2017 Fill life that great there. Midst itself cattle their called given thing his form set seas can’t. Appear abundantly seasons bring. Light cattle which, very don’t they’re moveth air. 90 Widescreen digital slide 1920 x 1080px 80 70 Planning Portfolio 60 50 Purpose People Partnership J F M A M J J A S O N D 12% 21% Perspective Patience Salary Employee increase over increase over the past year previous year A2 infographic poster 420 x 594mm 176 © 2020 Saudi Aramco

Grid Standard formats — Dimensions Standard Format Dimensions Margin Suggested columns Gutter Symbol A0 841mm x 1189mm 42.05mm 84.1mm 21.025mm 4 to 10 A1 594mm x 841mm 29.7mm 59.4mm 14.85mm 4 to 10 A2 420mm x 594mm 21mm 42mm 10.5mm 4 to 10 A3 297mm x 420mm 14.85mm 29.7mm 7.425mm 4 to 8 A4 210mm x 297mm 10.5mm 21mm 5.25mm 4 to 8 A5 148mm x 210mm 7.4mm 14.8mm 3.7mm 4 to 8 A6 105mm x 148mm 5.25mm 10.5mm 2.625mm 4 to 6 A7 74mm x 105mm 3.7mm 7.4mm 1.85mm 4 to 6 US Executive 190.5mm x 254mm 9.525mm 19.05mm 4.7625mm 4 to 8 US Letter 215.9mm x 279.4mm 10.795mm 21.59mm 5.3975mm 4 to 8 US Legal 216mm x 355mm 10.8mm 21.6mm 5.4mm 4 to 8 US Ledger 280mm x 432mm 14mm 28mm 7mm 4 to 8 US Super 330mm x 483mm 16.5mm 33mm 8.25mm 4 to 10 48-Sheet 6096mm x 3048mm 152.4mm 304.8mm 76.2mm 8 to 12 6-Sheet 1200mm x 1800mm 60mm 120mm 30mm 4 to 8 Widescreen 1920px x 1080px 54px 108px 27px 4 to 12 Website format 348px x 620px 17.4px 34.8px 8.7px 8 to 12 Square format 300px x 300px 15px 30px 7.5px 3 to 6 178 © 2020 Saudi Aramco

Grid Extreme formats — Construction Margin Margin = width/10 Symbol height = margin*2 Width Step 2 – Position the logo Step 3 – Create the columns Step 1 – Create the margin The size of the logo is created using the The numbers of columns is flexible, the The margin is created using the shortest margin. In very extreme circumstances gutter size is not. In some extreme formats, side of the format. For example: horizontal (outdoor or big public format), the logo columns may not be required. digital banner ( 600mmX160mm) use 220 can further be doubled in size. mm to create the margin. 182 © 2020 Saudi Aramco

Grid Extreme formats — Examples Accelerating human potential A vision for the future 96-Sheet ad campaign 12192 x 3048mm Creating opportunities Horizontal digital banner 90 x 720px Vertical digital banner 160 x 600px 184 © 2020 Saudi Aramco

Grid Extreme formats — Dimensions Extreme Formats Dimensions Margin Suggested columns Gutter Symbol 96-Sheet 12192mm x 3048mm 304.8mm 609.6mm 152.4mm 10 to 16 Horizontal digital banner 90px x 720px 9px 18px 4.5px 10 to 16 Vertical digital banner 160px x 600px 16px 32px 8px 1 to 3 186 © 2020 Saudi Aramco

Through these kinetic graphic lines Our energy lines show the energy Energy lines interacting with photography and of our people, resources, and Introduction illustrations we bring energy to life ideas. They also can represent in subjects and stories. moving forward. They activate communications and amplify the unseen energy around us. Who we are Creating value Making a difference Partnering with us Powering trade When we put our energy to work, we enable others to seize opportunities. News & Features Energy efficiency Natural gas has high energy content and low emissions. Harnessing it allows us to save 192 © 2020 Saudi Aramco

tell different stories. Energy lines Choosing the correct image to Energy lines play a critical role in defining the support the story you want to tell is Telling stories with energy narrative. important for bringing energy to life. The same story can be told in many different ways. Likewise, the same image can be used to Original image Story: focus on people Story: focus on resources The energy lines actively draw focus to the dedication, collaboration, and The energy lines actively draw focus to the resource and our impact. knowledge of our employees. 194 © 2020 Saudi Aramco

before submitting final work. For images that may require a Energy lines Custom energy lines should only be unique solution not found in our Specifications developed by professional graphic library of energy lines, please follow designers. the below rules to create your custom solution. Be sure to send to corporate identity reviewers Line 1 Stroke 2 pt. Line 1 Line 2 Width Profile Uniform Brush Definition Basic Line 2 Stroke 1 pt. Width Profile Width Profile 1 Brush Definition Basic Step 2 Step 3 Step 4 Step 1 Create two seperate lines using the pen tool in adobe Apply the following lines specifications: Use the blend tool with the following blend options: Select two points of each line, the lines in between Illustrator. Spacing must be 18 Specified Steps with the orientation were created automatically. selected to create 20 lines. Line 1 stroke must be 2 pt. with Uniform Width Profile, and Basic Brush Definition. Line 2 stroke must be 1 pt. with Width Profile Width Profile, and Basic Brush Definition. 196 © 2020 Saudi Aramco

Energy lines Principles Dark Gray Gray Neutral Gray Light Gray White On lighter backgrounds, darker colors can also be used; Energy lines should tell a story and must reflect how Transparency of maximum 20% is allowed. The energy lines can be white or one of SA grays and on darker backgrounds, lighter colors should be we bring energy to life. For example, the energy lines depending on the background. used. are conveying motion. When applying the energy lines, ensure the image has Lines should interact with environment’s natural light The flow is always made with 20 lines. The line stroke starts at 1pt and ends at 2pt. enough space. and shadow principles. 200 © 2020 Saudi Aramco

Energy lines Principles presented to Recipient Name for his dedication and outstanding contribution to the Saudi Aramco Strategy communication team Signatory Name Designation Do not let the energy lines interfere with headlines or Do not use small energy lines in relation to the whole Do not use more or fewer than 20 lines to create a flow. Do not use standalone energy lines as a decorative any other content. scene. element. The energy lines should have a purpose. Do not use colors or gradient on the energy lines. Do not use more than one set of energy lines on the Do not change the line weights or spacing. Don’t show the end of the energy lines. same scene. 202 © 2020 Saudi Aramco

Energy lines animation Motion principles The flow should always start from the main subject on All lines in the flow should move together. Flow should be uniform and smooth. Energy lines can reach maximum of 20% transparency the scene and flows towards the farest edges of the from its original opacity. screen or artwork. Energy lines should be always in context and represent Energy lines should be only used in pictures or Each flow is made with 20 lines. Energy lines should be used once on each scene. the energy of our people, resources and ideas. illustrations. 204 © 2020 Saudi Aramco

element to be used on different The use of the wordmark as Wordmark visual communications; it extends a graphical element has two Introduction the visual language of the brand. It objectives: establish a closer is a custom designed fixed element relationship with the viewer, and that combines unique characters with reinforce Aramco’s brand name. Our solid strong forms. wordmark is the primary graphic 208 © 2020 Saudi Aramco

Wordmark Categories and objectives Partial wordmark Window wordmark Full wordmark Used externally when our logo is visible, or internally. Windows are designed to highlight specific subject like: Designed to be used externally or internally for This category is people, technology, resources, nature, and our positive maximum brand impact. designed focus certain subjects while maintaining brand impact in the world, it can be used externally when logo visibility. is visible, or internally. 210 © 2020 Saudi Aramco

Wordmark Principles — Full Wordmark The full wordmark should interact with elements of the The cropped wordmark can be used with the primary color. picture, and must be used only in White or Dark Gray. 212 © 2020 Saudi Aramco

Wordmark Principles — Partial Wordmark Only Partial and Window wordmarks can be used in the The partial wordmark should be used from 2, 3 or 4 outline version. letters. The partial use of wordmark should interact with The partial use of wordmark should be only outlined in When pictures and illustration are not present, mixing all formats are allowed and the partial use of wordmark can elements of the picture. white or Dark Gray-depending on the background-. be filled with one of our primary colors. 214 © 2020 Saudi Aramco

Wordmark Principles — Window wordmark On the window format, the letter “a” is allowed to be used externally if enough branding (logo) is On the window format (not close-up), you can use the present around it. With applications where a picture is on top of another picture, an outline should remaining letters alone when in sequence. be present to highlight the shape of the letter. 216 © 2020 Saudi Aramco

Wordmark Principles — Close up window wordmark Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et feugiat nulla facilisis at vero eros et accumsan et iusto Lorem ipsum dolor accumsan et iusto Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci minim veniam, quis nostrud exerci tation ullamcorper Lorem ipsum dolor tation ullamcorper Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod…

The full wordmark can be cropped Wordmark to interact with pictures, following a Rules cropping formula that will guide you — to come up with the correct cropping Full wordmark space. Be sure to send to corporate Identity reviewers before submitting final work. 1. Cropping the wordmark from the 2. Cropping up to 25% of the letter (a) and bottom is allowed up to maximum of 25%. the end of letter (o). Cropping must be applied on both sides (right & left) 220 © 2020 Saudi Aramco

A partial crop of the wordmark is Wordmark also allowed to create impactful Rules interaction between brand and — pictures. Be sure to send to corporate Partial wordmark identity reviewers before submitting final work. Option 1. (2 letters) Crop within Option 2. (3 letters) Crop within the First the First third of letter (a) or the third of letter (a) or the last third of the last third of letter (r) second (a) Option3. (4 letters) Crop within the First third of letter (a) or the last third of letter (m) Crop from the bottom is allowed on all options by following the below rule: wordmark height/6 Crop is allowed on two sides only 222 © 2020 Saudi Aramco

A partial crop of the wordmark is Wordmark also allowed to create impactful Rules interaction between brand and — pictures. Be sure to send to corporate Window wordmark identity reviewers before submitting final work. Crop can be applied from any side, by following the below rule: Wordmark height/8 Crop rule can be applied on any letter if they are used as full wordmark, in sequence with (a) Crop is allowed on one, two, or three sides only 224 © 2020 Saudi Aramco

Wordmark Specifications — Letter stroke Window wordmark version Partial word mark version Height (2cm) Outline letter Change the color setting from fill to The double stroke should originate from 3. Multiply letter height by two to identify the stroke value, if the height is 2 cm, the outline, and then create the stroke based any letter from our wordmark. h first stroke should be 4pt. on the following formula: 4. Click on add new stroke to create the second one, and change the color to the 1. First, open the wordmark file. lighter shade. 2. Choose one of Aramco letters. 5. The value of the second stroke is equal 3. Set the letter height to 2cm. to the letter height, if the height is 2cm, the 4. Outline the letter. second stroke should be 2pt. Height (2cm) Stroke ( 1 pt.) Change the color setting from fill to outline, then create the stroke based on the following formula: Create the stroke based on the following 1. Letter height [h] in cm divided by two = stroke in pt. format: 20% to 30% of the wordmark can be 1. Click on the second stroke panel and 1. First, click on the letter, and then click used. The letter that is used above is m. align it to outside. on window from the menu bar, then 2. Select the strokes then click on object appearance. You can zoom in as much as 1200% from the menu bar, and expand the 2. Select two shades from the same color from any side of our wordmark to create lines. of primary or secondary color palette, strokes. then set the first stroke color wi…

Wordmark Incorrect use Don’t use our wordmark in small sizes. Don’t use the wordmark on pictures if it is not Don’t use the full wordmark as an outline in Don’t use the full wordmark with other colors except interacting with it. photography. with white, or dark gray. Don’t crop the wordmark from three sides. Don’t use single letter alone except the (a). Don’t distort the wordmark. Don’t use Aramco wordmark with unapproved font. 228 © 2020 Saudi Aramco

outline or filled forms and all of Patterns & Textures Our fixed pattern is designed to be them use our primary color palette. Fixed patterns used on different materials, from digital to offline applications. They come in two styles: stacked and hexagon. Both versions can be 234 © 2020 Saudi Aramco

Patterns & Textures Our original wordmark should be Specification the starting point to create a pattern. This will ensure correct measurement through out the design. Be sure to send to Corporate Identity reviewers Outline version pattern Filled version pattern before submitting final work. Height (2cm) Height (2cm) Change the color setting from fill to outline, and then create the stroke based Change the color setting from fill to outline, and then create the stroke based on the following: on the following: 1. Use the wordmark logotype and set the height of the letters to 2 cm. 1. Use the wordmark logotype and set the height of the letters to 2 cm. 2. Outline the wordmark logotype. 2. Outline the word mark logotype. 3. Delete the inner line. 3. Delete the inner line. Height (2cm) Height (2cm) Stroke ( 3 pt.) Stroke ( 10 pt.) 4. The stroke thickness in the outline version is 3 pt., 10 pt. on the 4.Change the color setting from outline to fill. organic and 5 pt. on the ornamental versions. Note: To ensure consistency in the size of the stroke it must be converted to an outline before moving into design. 236 © 2020 Saudi Aramco

corporate Identity reviewers before To create a pattern, follow the Patterns & Textures submitting final work. below steps (you can also download Fixed pattern ready ones in our brand center). - Note that custom created patterns Specifications require advanced knowledge in Adobe Illustrator. Be sure to send to Step 1 Step 3 Step 2 Step 4 After applying the correct size specifications, choose the To make the pattern, first select the letter, then from the If you choose the outline version make sure the stroke is Choose the desired pattern either a grid (stacked style you prefer based on the design (outline or full). In object dropdown menu go to Pattern and select make. 3pt, then outline the stroke. version) or brick (hexagon version). Follow the case your choice is the full version, please go to step 3. specifications for each style. Then click on the done button above, which will create a ready to use pattern in the swatches menu. 238 © 2020 Saudi Aramco

Patterns & Textures Our organic pattern is designed to Organic pattern be used as 2D or 3D forms. It’s also recommended to use the organic pattern for physical structures, like walls. 240 © 2020 Saudi Aramco

Note: the organic pattern comes in Patterns & Textures Our original wordmark should be White, 25% gray and 15% gray only. Organic pattern the starting point to create a pattern. This will ensure correct measurement - through out the design. Be sure to Specifications send to corporate Identity reviewers before submitting final work. Proportion: fixed and organic pattern 6 mm Step 1 – Create the format Step 2 – Size the “a” Step 3 – Design 120 mm The “a” is created using the shortest side of the format. I.e. banner ( Divide the shortest side by 20 (120/20 = 6). 6 is the height of the “a”. Add and make sure there is an organic feel by placing each one. 170mmX120mm) use 120 mm to create the “a”. This will work on standard or extreme format. 242 © 2020 Saudi Aramco

Follow these principles to create a Patterns & Textures custom organic pattern. Organic patterns - Principles The organic style allows us to use random spaces on the pattern to create a fluid look. The letters must be placed next to each other in a hexagon shape. No spaces. From bottom-up, you can reduce gradually the concentration of elements to give a natural gravitational look. 244 © 2020 Saudi Aramco

Patterns & Textures Our ornamental pattern has been Ornamental pattern created for decorative purposes. This will give the user the freedom to use it on different business communications, such as: packaging, reports, presentations, etc. 246 © 2020 Saudi Aramco

These principles will guide you to Patterns & Textures create your own ornamental pattern. Ornamental pattern - Principles The maximum number of letters that can be used in a single design is 20. While the minimum is 4 letters. Ornamental patterns are always from 40% to 60% opacity. A minimum of two “a” shapes must be overlapped. 248 © 2020 Saudi Aramco

Patterns & Textures Following these principles for Principles patterns and textures use and creation will allow our graphical short-hands to be connected across our brand. On fixed patterns, use hexagon or stacked forms. The outline “a” style have two stroke sizes: 3 pt. for fixed Patterns and textures must be created with the letter “a” The “a” should overlap at last least twice on the patterns, 10 pt. for organic and 5 pt. for ornamental from the Aramco’s wordmark. ornamental style. patterns. Ornamental patterns are always from 40% to 60% Fixed and organic patterns should be used with solid Patterns & texture should only be used with our primary Organic pattern are also designed for 3D applications. opacity. colors only (100% opacity). colors. 250 © 2020 Saudi Aramco

Patterns & Textures Incorrect use Do not deform the letter “a”. Do not use opacity of the organic or fixed pattern. Do not change the weights for the stroke. When using graphic element pattern do not exceed 20 letters per design. Do not use secondary colors for corporate Do not create ornamental patterns with same “a” sizes Do not apply drop shadow or other effects. Do not apply gradient. communication. and without transparency effect. 252 © 2020 Saudi Aramco

Our illustration styles allow us to Illustration communicate concepts, themes and Introduction ideas in a consistent but flexible way. Our main style is the basic outline illustration, it contains a gradient energy line, demonstrating the value we bring to the world. Who we are Creating value Making a difference Partnering with Powering trade When we put our energy to work, we enable others to seize opportunities. News & Features Basic outline Energy effi ciency Natural gas has high energy content and low emissions. Harnessing it allows us to save Our primary illustration style represents our business, technology, innovation, resources and energy. 256 © 2020 Saudi Aramco

90 to 100%. This ensures that the palette, the gradients from Purple Aramco uses four gradients within Illustration original colors at either end have to Red, Teal to Purple, and Red to illustration. The core gradient, used Basic outline enough presence. Yellow, are for internal use only. All internally and externally, is a blend — gradients are constructed using the of Aramco Green and Aramco Blue. Gradients same positions: color 1 at 0 to 10%; The secondary gradients are created the blend at 10 to 90%; color 2 at from blends of the secondary Primary gradient Aramco Green Aramco Blue Secondary gradient Purple Red Secondary gradient Purple Teal Secondary gradient Red Yellow 262 © 2020 Saudi Aramco

Illustrations can be on white, green, Illustration gray or blue backgrounds, and Basic outline have 1 or 2 options for line color — and gradient, depending on the External combinations background. Background Background Background Background Green White White Green Stroke Stroke Stroke Stroke Dark gray Dark gray N/A White Gradient Gradient Gradient Gradient Green/Blue Green/Blue Green/Blue Green/Blue Background Blue Background Background Dark gray Blue Stroke Dark gray Stroke Stroke White White Gradient Green/Blue Gradient Gradient Green/Blue Green/Blue 264 © 2020 Saudi Aramco

the background chosen, there are Internally, backgrounds for Illustration two options for how the line and illustrations can, as well as colors Basic outline gradient can from the primary palette, be purple, — be colored. yellow, teal or red. Depending on Internal combinations Background Background Background Background Purple Yellow Purple Yellow Stroke Stroke Stroke Stroke White Dark gray Teal Orange Gradient Gradient Gradient Gradient Red/Yellow Purple/Red Red/Yellow Teal//Purple Background Background Teal Red Background Background Teal Red Stroke Stroke Dark gray Dark gray Stroke Stroke Purple Yellow Gradient Gradient Purple/Red Teal/Purple Gradient Gradient Red/Yellow Teal/Purple 266 © 2020 Saudi Aramco

Illustration Basic outline - Principles The Illustration stroke width is determined by the format size Format Format dimensions Stroke weight A0 841mm x 1189mm 7pt A1 594mm x 841mm 7pt A2 420mm x 594m 5.5 A3 297mm x 420mm 5.5 A4 210mm x 297mm 4pt A5 148mm x 210mm 4pt A6 105mm x 148mm 2.5 A7 74mm x 105mm 2.5 Safety above US Executive 190.5mm x 254mm 4pt all else US Letter 215.9mm x 279.4mm 4pt US Legal 216mm x 355mm 4pt US Ledger 280mm x 432mm 5.5pt US Super 330mm x 483mm 5.5pt Staying ahead Investor relations 268 © 2020 Saudi Aramco

Illustration Basic outline - Principles Use the color combinations that are provided. The stroke color must be different to the Headline color. Use primary colors for external illustration. Use primary or secondary colors for internal illustration. The energy element is included in every illustration only The energy element can curve and bend, but must Lines have rounded terminals and rounded corners. On a colored background, the energy element should once. It is used to highlight a relevant or active part of be uniform. Its terminals should be straight-edged to have a stroke around it that is the same color and weight the scene. contrast with the rest of the illustration. as the other lines in the illustration. 270 © 2020 Saudi Aramco

Illustration Basic otline - Incorrect use aramco Tomorrow’s economies Powering the worlds ecomonies. Want to join us? click on the link below. Don’t use multiple stroke weights and don’t use the Don’t use internal colors for external illustration. Don’t change the color combinations that are provided. Don’t use the same color for the illustration and gradient twice in an illustration. headline. Don’t create illustration without the energy line. Don’t warp the energy element. Don’t use straight corner edges. Don’t use an energy element without a stroke around it on a colored background. 272 © 2020 Saudi Aramco

are basic principles that should be The development of other Illustration considered. illustrations styles , 3D and the use Additional styles of Image Bank are allowed, but it - should always be reviewed and Principles approved by the corporate identity unit before being published. Below, The basic colors should be taken from the primary and Avoid the using sharp edges and instead always go for Avoid using comic styles. Don’t use illustrations without purpose and connection secondary palette. Only when necessary, other colors are round, soft shapes. with the brand. allowed to create more realism. Safe science Avoid cultural sensitive scenes. Don’t use icons as illustrations Avoid scenes with violence Avoid using caricature styles. 274 © 2020 Saudi Aramco

print and physical space. They are We use bespoke, simple, ownable Iconography visible at small sizes, work in single icons that are distinct from our Introduction color only, and their form is inspired more elaborate illustrations. Our by the geometry of the wordmark. icons help us quickly communicate functions and features in digital, 278 © 2020 Saudi Aramco

We have a library of ready to use Iconography icons. These icons can be obtained Library through our brand center. Radio Radio Alert Alert Finance Finance Cafe Cafe Woman Woman Safety Safety Sustainable Sustainable Science Science Up direction Up direction Down direction Down direction Exit Exit Man Man Time Time Search Search Conversation Conversation Weather Weather 280 © 2020 Saudi Aramco

Icons that are for internal audiences Our family of app icons should feel Iconography can use either primary or secondary like a cohesive set of graphics that App icons colors. make visual connections to our brand. Icons for apps that are used externally use the primary colors. The size of an icon within an app icon box is determined by two extra units all around the icon. Icons for apps that are used Icons that are for internal audiences can use either of the secondary externally use the primary colors. colors. 282 © 2020 Saudi Aramco

reviewers. Custom-created icons For icons that may require a unique Iconography require advanced knowledge in solution not found in our library. Specifications Adobe Illustrator. Follow the below steps to produce custom ones. Note that custom created icons must be reviewed and approved by Corporate Identity Step 2 Step 3 Step 4 Step 1 Use the iconography grid that is available in the Brand Use the pen tool to create the icon. The stroke weight Draw the icon within the grid. Make sure to outline the icon before using it. Center. is 18 pt. Ensure that the stroke cap and the corner are rounded. 284 © 2020 Saudi Aramco

Iconography should always be used Iconography with enough space around it so that Protection it is clearly legible and not obscured by other graphic elements. =h/5 h =h/5 Clear space Minimum size Minimum size shown at actual size when document is viewed at 100% The minimum clear space around the The absolute minimum size of icon is equal to the icon height [h] iconography is 6mm in print or 30px on screen or when it is printed at full divided by five. on screen. size. 286 © 2020 Saudi Aramco

Following these principles for Iconography iconography use and creation will Principles allow our graphical shorthands to be connected across our brand. Icons are used as shorthand for a function or navigation, Icons are constructed on a 15 x 15 grid of equal squares Use primary color for external use. Use secondary or primary for internal use. or to replace a word or idea in a diagram. with three layers tolerance demarcation. Icons can be used with primary and secondary colors on When using colored background, use white icon. Icons are created from geometric arcs and straight lines. Some icons may require forms that won’t easily fit the white background. Diagonal lines at 45 degrees can also be used when grid, such as an arc at 45 degrees. In these cases, draw needed. the relevant parts on the grid, and then rotate to finalize the icon. 288 © 2020 Saudi Aramco

Iconography Incorrect use Do not apply drop shadow. Do not change the style of the icons. Do not change the weight of the lines. Do not use non-approved colors. When using multiple icons per page they should all be Do not use gradient. Do not change the clear space. Do not use ready-made icons from different sources. the same color. 290 © 2020 Saudi Aramco

especially for prominent, global ideas and stories of what we bring The vast majority of our prominent Photography communications. to the world. On some occasions brand imagery should fall into one Introduction we may use very specific imagery of four categories: Epic scale; Proud that doesn’t fall in to one of the experts; Modern facilities; Our categories, but these should be impact. These large concepts are our focus wherever possible, broad enough to encapsulate many Epic scale Modern facilities Proud experts Our impact 294 © 2020 Saudi Aramco

We focus on innovative upstream Photography and downstream technologies that Categories make our resources and products — more accessible, useful, sustainable, Modern facilities and competitive. 300 © 2020 Saudi Aramco

We show the impact of our energy opportunities for our partners and Photography and what opportunities it creates. customers. To select images, that Categories This includes personal opportunities showcases our impact, focus on — for our employees and citizens in scenes in which energy and our sub- Our impact the communities we serve. This also products serve. includes broader 302 © 2020 Saudi Aramco

Photographic excellence in lighting, Photography composition and resolution reflects Technical direction our status as a technology leader. Natural light and contrast. Natural backlighting. Natural saturation. Shallow to medium depth of field. Interesting angles. Shot under normal circumstances. Interesting cropping. Warm tonality. 304 © 2020 Saudi Aramco

and easy to use for everyone. In certain situations we use stock Photography photography. Follow these criteria Image selection to ensure stock photographs align with our standards. Technical specifications have been set to keep our photography library consistent Stock photography selection criteria: - Formats should be one of the track images and usage - Must fit within our image - Always obtain the required following: high-resolution guidance, including the four image rights. JPEG(.jpg), TIFF (.tif), or - Users should not edit or alter principles of our photography RAW files. the photographs such as: - Source pictures should be at least merging two images, use - Focus on an image that tells a 300 dpi resolution — that is, 2,700 story. - Users should not rename staged filters, etc. x 3,600 pixels. the image file; it helps to 306 © 2020 Saudi Aramco

Photography Incorrect use Don’t use staged imagery. Don’t use black and white imagery, except in the case of Don’t use filters (sepia, desaturated, etc.). Don’t use desaturation. referencing our heritage. Don’t intentionally force the Aramco color palette into Don’t use imagery endorsing violence. Don’t shoot the image too tight. Allow for cropping in Don’t use artificial lens flare. imagery. post-production. 308 © 2020 Saudi Aramco

Annual profit Data & information graphics help Data & information simplify and convey complex or vast Introduction amounts of information to help us highlight trends and communicate clearly across cultures and languages. 90 80 70 Our wind 60 turbines 50 stand at 85m J F M A M J J A S O N D high Russia 305 Columbia 286 Brazil 269 Canada 2001 Nigeria 769 Venezuela 312 © 2020 Saudi Aramco 1119 Iraq Saudi Arabia 374 902

the identity assets where needed, We categorise our data & Data & information and extends them to communicate information into four types; Charts & Categories information in engaging and graphs; Diagrams; Tables & numbers; effective ways. Infographics. Each takes Planning Portfolio Purpose People Partnership Perspective Patience 2015 2014 2019 2016 2017 2018 Charts & graphs Diagrams Infographics Tables & numbers 314 © 2020 Saudi Aramco

Bar and line graphs should be Data & information Annual profit 2x x used to create data that covers a Charts & graphs period of time. Pie charts are used when showing a percentage or proportional data. Both use the Aramco primary color palette. 90 80 70 60 2015 2014 2019 2016 2017 2018 50 J F M A M J J A S O N D Oil Production — GAL 2019 expenditure Alpha 10 10 $9.62 8 8 Beta 6 6 Gamma 4 4 2 2 Delta 2014 Upstream Downstream 2015 2016 2017 2018 2019 Corporate Total Previous 316 © 2020 Saudi Aramco

Diagrams cover a wide range of data Data & information visualization. They should be created Diagrams 4,000 using simple bold shapes. Planning Portfolio Purpose People Partnership Perspective Patience 2007 2009 2010 2008 Group 1 Group 2 Group 3 201,230 620,134 913,516 1,632,203 318 © 2020 Saudi Aramco

Key facts and figures should be Data & information highlighted when appropriate. This Tables & numbers can be achieved through scale and size. This should be done using the Aramco primary colors. Year Previous Upstream Downstream Corporate Total Captions TBC 2007 $201,230 $213,515 $543,351 $315,235 $1,216,651 2008 $201,230 $213,515 $543,351 $315,235 $1,216,651 2009 $201,230 $213,515 $543,351 $315,235 $1,216,651 2010 $201,230 $213,515 $543,351 $315,235 $1,216,651 2011 $201,230 $213,515 $543,351 $315,235 $1,216,651 2012 $201,230 $213,515 $543,351 $315,235 $1,216,651 2013 $201,230 $213,515 $543,351 $315,235 $1,216,651 2014 $201,230 $213,515 $543,351 $315,235 $1,216,651 2015 $201,230 $213,515 $543,351 $315,235 $1,216,651 2016 $201,230 $213,515 $543,351 $315,235 $1,216,651 2017 $201,230 $213,515 $543,351 $315,235 $1,216,651 2018 $201,230 $213,515 $543,351 $315,235 $1,216,651 2019 $201,230 $213,515 $543,351 $315,235 $1,216,651 320 © 2020 Saudi Aramco

1 in 8 barrels of crude oil in The Aramco illustration style can Infographics the world are produced by be used to create info graphics and create a sense of scale that’s easy Saudi Aramco to understand. Using flat color complements our illustration style. 2019 US oil imports Russia 305 Our wind Columbia 286 turbines stand Brazil 85m high 269 Canada 2001 Nigeria 769 Venezuela 1119 Iraq Saudi Arabia 374 902 Angola 435 Mexico 1099 322 © 2020 Saudi Aramco

Our secondary color palette can be Data & information used if more colors are needed to Colors set represent multiple information. 2019 US oil imports Russia 305 Columbia 286 90 Brazil 269 Canada 2001 Nigeria 80 769 70 Venezuela 1119 Iraq Saudi Arabia 374 902 60 Angola 435 50 Mexico 1099 J F M A M J J A S O N 324 © 2020 Saudi Aramco

Color Incorrect use $9.62 Don’t add additional colors to the color set. Don’t mix the secondary and the primary when it’s not Don’t use secondary color palette with external Don’t use gradients. needed. design materials. $9.62 Powering the worlds ecomonies. Want to join us? click on the link below. Don’t use tints before secondary color. Don’t put two colors together that clash. Avoid overusing secondary colors for external purposes. Don’t use tints that are created from the secondary color palette with primary colors. 326 © 2020 Saudi Aramco

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