Brand
Guidelines
ManualBrand Guidelines
Manual
P 33 Graphic Line
P 3
Brand Strategy
P 107 mada Branding
P 38 ATL Templates
P 4
Our vision & mission
P 108 Door & Cashier sticker application
P 39 Press Ad advert template
P 5
Our brand values
P 135 Sectors Customized Stickers
P 41 MegaCom
P 6
Our promise
P 136 Gas Station application
P 43 Mupi, Flag, Sticker & Column -
P 7
Our brand model
P 143 PoS Terminal sticker application
advert template
P 8
Revised value propositions
P 149 Unattended PoS Branding
P 9
Stakeholder value propositions -
P 161 PoS Terminal Receipt
P 47 TTL Templates
detailed
P 163 Bank Card Application
P 10 Organisational architecture
P 197 Non-card Contacless
P 51 BTL
P 187 ATM Branding
P 11 Brand Architecture
P 194 ATM Receipt
P 56 Co-branding
P 196 Drive-thru ATM Branding
P 15 Brand Identity
P 60 Stationery
P 16 mada logo
P 202 mada TAWASUL TEAM
P 18 mada symbol
P 69 Brand World
P 19 Clear space / Minimum size
P 209 Merchant Service Provider
P 21 Color variations
P 80 mada Services
P 22 Incorrect use
P 81 mada atheer applications
P 23 mada slogan
P 94 mada naqd applications
P 25 mada Attribute icon
P 26 Color palette
P 27 Typeface — English
P 28 Typeface — Arabic
P 29 Typeface use / System typeface
P 31 Photographic style01
mada
Brand StrategyOur vision & mission
Our vision
The first payment choice
in the Kingdom
Rationale
First out of the wallet for consumers versus cash and credit cards —
the merchant asking for mada over cash.
Our mission
Facilitating electronic payments
that benefit all stakeholders
Rationale
We facilitate electronic payments by building and operating system
infrastructure and developing usage procedures using best international
practices, motivating all stakeholders with relevant incentives. This will
ensure mada becomes the first payment choice in the Kingdom.
4Our brand values
Accessible
Giving you what you want, when you want it, how you
want it. A consistent and reliable facilitator of your
finances; whether you are buying or selling.
Secure
A trusted protector minimizing problems. Low risk to
parties transferring value through fraud protection
and operational excellence. Brought to you by the
full financial establishment.
Progressive
Constantly striving to make payments smoother
and easier for all. Contributing to the Saudi Arabia’s
economic prosperity curve and proudly Saudi.
Responsible
A dependable and collaborative partner that seeks to
benefit all stakeholders involved. Transparent, honest,
receptive and responsive. Does what it says it will.
5Our promise
Our promise
The most convenient way to pay
All stakeholders find this convenient because it appeals to their individual needs;
cardholders have a secure (Chip and Pin) and fast way to pay, merchants have higher
ATV, lower cash costs and lower lost sales, banks have something new to offer to their
consumers and this promise enables SAMA to help bring about their overall goal of a
cashless society and economic efficiency.
6Our brand model
Vision
The first payment choice in the Kingdom
MISSION
Facilitating electronic payments that
benefit all stakeholders
Internal
Values
Accessible — Secure
Progressive — Responsible
Promise
The most convenient way to pay
External
Value propositions
7Revised value propositions
Banks
Increased consumer loyalty through
a halo of innovation via mada.
Wider Society
Job creation, national pride and
economic efficiency.
Terminal Vendors
A thriving industry they are part of and
the opportunity to grow.
SAMA
Economic efficiency vis a cashless society.
Cardholders
Access to your funds when you want, how you
want and exactly how much you want.
Merchants
Higher ATV, lower costs of cash and
lower lost sales.
8Stakeholder value propositions —
detailed
SAMA
Bringing about macro economic efficiency in KSA by facilitating
economic payments and creating a new first payment choice over
cash, creating a vibrant, diversified and energetic economy.
Banks
Higher access to the consumer through increased brand behaviour,
loyalty, service and ability to free up people from ‘cash’ operations
to up-sell and cross and sell to consumers, increasing profits and
modernising their business even further.
Cardholders
Making access to their funds available convenient so that they can
buy what they want, when they want. Offering a trusted link between
their funds and what they want from the merchant; on the high street,
the internet or over the phone.
Merchants
Driving ATV and reducing ‘lost sales’ through payment issues of
Shabaka or lack of cash in ATM’s and higher ATV. Reduced costs
of cash e.g. handling/bookkeeping, safety, lower fraud.
Wider Society
Macro economic growth bringing job creation, opportunity creation,
new services all allied to network that is world class they can be proud
of and give people what they want, when they want it. They will say
‘How did we live before?’
Terminal
A more thriving business based on higher PoS terminals driven
by merchant and consumer demand.
Vendors
9mada
Organisational architecture
1002
mada Brand
Architecturemada Brand Architecture
mada is a Driver Master Brand
The Masterbrand drives all the products/ services underneath
12mada Brand Architecture
What's a Driver Masterbrand
Description
One TMbrand followed by a descriptive or generic name
New product or service, uses the same brand imagery of
Masterbrand and a descriptive name
The descriptive names are not trademarked
Masterbrand drives equity
Examples
mada atheer
mada naqd
High level
Builds Masterbrand Equity
implications
Distinct brand messages across target segments
mada provides the halo around the product line description
that leads to customer clarity on offering
13mada Brand Architecture
descriptive or generic name
1403
mada
Brand Identitymada Logo
Our logo is the centerpiece of our
Logo
visual brand identity. It is the asset
by which our brand is recognized,
and the familiar sign of our presence
in Saudi Arabia.
Our logo is made up of two elements:
a symbol and wordmark.
Our logo is only available in
dual language.
Wordmark
Symbol
Please Note:
Always use approved
master artwork.
16mada Logo
Our logo proportion is:
Width equal three times the Height as
shown
1X3
17mada Symbol
Sometimes, we may need to
use our symbol only, without the
accompanying wordmark. It is
important we only do this rarely
and for well understood reasons.
We should only use the symbol alone
when there is not sufficient space or
a correctly proportioned area to use
the full logo including the wordmark.
We should only use the symbol alone
in contexts where the mada brand
is already clear, ie the full logo
including the wordmark is nearby.
Another situation where the symbol
may be used alone might be an
iPhone icon, or similar UI situation.
This would be due to the size and
proportion available.
Symbol
Please Note:
Always use approved
master artwork.
18mada Logo & Symbol
Clear Space / Minimum Size
Clear space.
Logo
Symbol
Our logo is an asset and we must
protect it. To do this we have
established an area around the logo
into which no other design element
D
X
X
must intrude. We call this the clear
D
D
space area.
The clear space area is equivalent
to the height ‘X’ as shown.
The value of ‘X’ is determined by the
= 1/ 3 X
= 1/ 3 X
size of the mada logo.
D
D
Minimum size.
The recommended minimum
size for our logo is 20 mm width.
Our symbol can go smaller
if required but never less than
5 mm width.
20 mm
5 mm
If using alternative materials, please
carry out production samples to
ensure legibility, eg metal or fabric.
Please Note:
Always use approved
master artwork.
19mada Logo & Symbol in a white box
Clear Space / Minimum Size
Logo
Symbol
Our logo and symbol are also
available in a white box.
These variations are only for use
on bank cards when the primary
logo is not suitable.
D
X
X
Clear space.
D
D
Our logo is an asset and we must
protect it. To do this we have
established an area around the logo
into which no other design element
must intrude. We call this the clear
= 1/ 3 X
= 1/ 3 X
space area.
D
D
= 1/ 2 D
= 1/ 2 D
The clear space area is equivalent
to the height ‘X’ as shown.
The value of ‘X’ is determined by the
4.5 mm
7.68 mm
size of the mada logo.
Minimum size.
The recommended minimum
size for our logo is 21 mm width.
21 mm
5.6 mm
Our symbol can go smaller
if required but never less than
5.6 mm width.
If using alternative materials, please
carry out production samples to
ensure legibility, eg metal or fabric.
Please Note:
Always use approved
master artwork.
20mada Logo
Color Variations
Variation 01.
01. Color with white wordmark
This variation will be used
when it is not suitable to use the full
color logo.
Variation 02 & 03.
Limited application.
We also have additional logos within
the logo suite that will rarely be used,
but have been created should they
be needed. Scenarios would be if
production or costing were limited.
02. Single color — White
01. This variation is to be used
when it is not suitable to use the
full color logo.
02. The single color white logo is for
use when applied to a dark or colored
background and printing in one color.
03. The single color black logo is for
use when the production of our logo is
limited by quality or color, such as fax
machines or one color printing.
03. Single color — Black
Please note.
Variations 02 & 03 are not to be applied
on bank cards. See the mada bank card
application for further details.
Please Note:
Always use approved
master artwork.
21mada Logo
Incorrect Use
DO NOT add any effects
DO NOT alter the proportions
Always use approved master artwork,
never alter or recreate our logo.
Here are examples of things to avoid
when using our logo.
DO NOT alter the scale of individual elements
DO NOT alter the spacial relationship
DO NOT rotate (other than 90°)
DO NOT change the color
DO NOT distort the logo
22mada
Slogan
slogan beside
mada logo and slogan (For everyday)
relation
slogan beside
mada logo plus English/Arabic slogan
beside vertical aligned bottom with
(D) clear space in between as shown
slogan below
mada logo plus English slogan below
horizontal aligned left with (D) clear
space in between as shown
mada logo plus Arabic slogan below
horizontal aligned right with (D) clear
space in between as shown
slogan below
Slogan height is equal to (X) clear
space minus (D) clear space as
shown
When using logo and slogan it will be
considered as one unit with (X) clear
space around as shown
23mada
Slogan
Template 12 columns
mada logo and slogan placement
Template details
When template is divided into twelve
columns logo slogan beside should
be used as shown
When template is divided into six
columns logo slogan below should
be used as shown
Template 6 columns
Placment Temp.x6
24mada
Attribute Icon
mada logo and slogan placement
with attribute icon
Template details
When using attribute icons, mada
logo with slogan below must be used
exceptionally on template divided into
twelve and six columns as shown
Attribute icon height should be equal
to mada logo with slogan height and
Attribute
vertical aligned center with it as
icon
shown
Space between mada logo with
slogan and attribute icon is equal to
the width of one column
In case of using more than one icon
(X) clear space should be in between
Attribute
icon
25mada
Color Palette
All the colors in our palette should be
PANTONE® 299
Black
PANTONE® 376
WHITE
PANTONE®
reproduced in print as Pantone ® spot
WARM GREY 1
CMYK
RGB
CMYK
RGB
CMYK
RGB
colors where possible, otherwise in
C 86
R 0
C 00
R 29
C 54
R 132
CMYK
RGB
M 8
G 163
M 00
G 29
M 0
G 189
C 3
R 215
CMYK.
Y 0
B 224
Y 00
B 27
Y 100
B 0
M 3
G 210
K 0
K 100
K 0
Y 6
B 203
K 7
RGB values should be used for all
screen based applications and digital
printing.
Pantone ® standards are shown in the
current editions of the Pantone Color
Publications.
The colors shown here are not intended
to match the Pantone ® color standards
and are an indication only. Pantone is a
registered trademark of
Pantone ®, Inc.
26mada
purchase from www.myfonts.comHelvetica
Typeface — English
The mada English typeface is
Helvetica Neue Arabic, a dual
language font which gives text a
Neue
modern and approachable feel.
This font should be used for all
mada communication. It is available
in three weights allowing for
expressive application.
Helvetica Neue Arabic is available
Arabic
as a desktop font and web font to
Light
Roman
Bold
27mada
Typeface — Arabic
The mada Arabic typeface is
Helvetica Neue Arabic, a dual
language font which gives text a
modern and approachable feel.
This font should be used for all
mada communication. It is available
in three weights allowing for
expressive application.
Helvetica Neue Arabic is available
as a desktop font and web font to
purchase from www.myfonts.com
28mada
Typeface Use / System Typeface
The system typeface is Arial, for use when
System typeface.
Helvetica Neue Arabic is unavailable.
As Helvetica Neue Arabic is a unique
typeface choice, there will be situations
where we cannot use it.
Recommended typeface use
Such situations are when digital
documents are being produced, most
Print
notably in Microsoft Office formats or
when there is a licensing issue.
All printed material
Helvetica Neue Arabic (Latin / Arabic)
In keeping with all major corporations
Digital
with a distinctive identity, we choose a
replacement system typeface for our
Online headings
Helvetica Neue Arabic (Latin / Arabic)
typeface in these situations.
Online Body copy
Helvetica Neue Arabic (Latin / Arabic)
ATM screens
Helvetica Neue Arabic (Latin / Arabic)
Our system replacement font is Arial,
Other bespoke formats
Helvetica Neue Arabic (Latin / Arabic)
which is present on all computers and
operating systems.
Ms Office
Email
Arial
Word & Excel
Arial
PPT
Arial
29mada
Typeface Use / System Typeface
System typeface.
A B C D E F G H I J K L M N
A B C D E F G H I J K L M N
As Helvetica Neue Arabic is a unique
O P Q R S T U V W X Y Z
O P Q R S T U V W X Y Z
typeface choice, there will be situations
where we cannot use it.
a b c d e f g h i j k l m n o
a b c d e f g h i j k l m n o
p q r s t u v w x y z
p q r s t u v w x y z
Such situations are when digital
documents are being produced, most
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
notably in Microsoft Office formats or
when there is a licensing issue.
In keeping with all major corporations
with a distinctive identity, we choose a
replacement system typeface for our
typeface in these situations.
أ ب ت ث ج ح خ د ذ ر ز س ش
أ ب ت ث ج ح خ د ذ ر ز س ش
Our system replacement font is Tahoma,
ص ض ط ظ ع غ ف ق ك كـ ل
ص ض ط ظ ع غ ف ق ك كـ ل
which is present on all computers and
م ن ه ھـ و ي ى لا
م ن ه ھـ و ي ى لا
operating systems.
۱ ۲ ٤ ٦۳ ٥ ۷ ۸ ۹ ۰
۱ ۲ ٤ ٦۳ ٥ ۷ ۸ ۹ ۰
مدى لكل يوم
mada for everyday
30mada
Photographic Style — Lifestyle
Our photographic style is about
Please Note:
These images are for visual style reference purposes
capturing consumers in real life in
only, set as a guide to follow in terms of subject, tone,
Saudi Arabia and is inspired by our
expression and mood. When creating or choosing
photography, please feature Saudi Arabian Nationals
brand values: accessible, secure,
to represent mada.
progressive and responsible.
Portraiture of real people showing real
human emotion should be depicted.
Subjects should have honest, real
expressions. Images should feature
people in business and lifestyle
scenarios interacting with family, friends
and colleagues, and using mada as a
convenient way to pay.
Natural light and real environments
should be used instead of studio
setups where possible.
Images should be shot in warm natural
light conveying a grounded positivity
and optimism. Imagery should be
balanced from young to old, both
male and female and cover both locals
and expatriates.
Composition is considered and
from the eye level of the viewer.
Depth of field and focus are used
to add depth to the images and place
the viewer in the heart of the images.
31mada
Photographic Style — Still Life
Our still life photographic style is an
extension of our lifestyle imagery.
Sets and objects are used in an
informative way. People can feature
to enhance the storytelling.
Featured objects are centralised
within the shot and kept in focus.
Tight crops further focus the attention
on the object.
Natural light and real environments are
recommended to be used instead of
studio setups where possible to convey
a grounded positivity and optimism.
Depth of field and focus are used
to add depth to the images and place
the viewer in the heart of the images.
Approved
3204
mada
Graphic Linemada
Graphic line
Graphic line — single color
Our visual language system is a graphic
line which communicates seamless
movement and connectivity through
a network.
This graphic line has been derived
from the simple shapes of our symbol.
It is a striking graphic language which
over time will serve alongside our
logo as a recognizable element of our
brand identity. It has been carefully
constructed to enhance our brand.
Pre designed artwork files of the
graphic lines exist in both color
ways, and should always be used to
guarantee consistency.
Graphic line — full color
Please Note:
Always use approved
master artwork.
34mada
Graphic line creation
By following the simple construction
method, additional designs can be
created to suit alternate applications.
A grid has been created to allow for
the movement of the line vertically
up or down.
1. The graphic line is created using
the mada symbol and follows the
grid shown.
2. The line can move vertically within
the grid. The width of the symbol should
not change when moving vertically up
or down.
When the graphic line extends vertically,
a transparency effect should be applied
to visually enhance the flow of the line.
3. You can extend the width along
the grid.
The line is dynamic and can grow as
required by following these simple rules.
Please Note:
Always use approved
master artwork.
35mada
Graphic line use
When you are applying the graphic
Portrait
X
X
line to a design, we recommend
2 X
that you scale it so that it is applied
within the document margins at
a width of 2 X for portrait formats,
based on the width ‘X’ of the symbol
within the graphic line, and 3 X for
landscape formats.
This keeps the movement within
the line simple and dynamic and
avoids cluttering the page with
overcomplicated design.
The value of ‘X’ is determined by the
format width.
Landscape
X
3 X
Please Note:
Always use approved
master artwork.
36mada
Graphic line examples
Examples of the graphic line being
positioned in accordance to the needs
of different formats.
Apart from logistic reasons, enabling
flexibility of the graphic line ensures it
has personality and the design stays
fresh and modern.
Please Note:
Always use approved
master artwork.
3705
mada
ATL Templatesmada
Press Ad advert template
The template featured provides informa-
X
tion and positioning of the elements
طريقة عرض العنوان
X
and the basic layout principles specific
to the format.
”طريقة عرض العنوان“
We recommend that the Headline sits
within the top rows.
For all formats we use a content band
along the bottom of the format to hold
the mada logo and other important
information. This format is used to allow
4 Y
the main content of the advertising to
be the feature, but provide a consistent
layout across multiple formats.
All information — grids, type, color — is
defined within the template.
Template details.
X = Margin defined by publication
artwork requirements.
Document width is divided into
1/2 D
مدى* للدفع الالكتروني تمنحك مزيدا من الأمان والمرونة خدمة. المالية بمميزات صممت لتواكب احتياجاتك عند التسوق والشراء
12 columns within the page margin.
استخدم بطاقة مدى للدفع الالكتروني اليوم وكل اليوم.
1 Y
F= 1 column
*مدى هي الهوية الجديدة للنسخة المطورة من الشبكة السعودية للمدفوعات.
Document height is divided into 5 rows.
Y= 1 row
D= space between blue and green part
of brand mark
the blue strip line between visual and
8 F
1 F
3 F
template = 1/2 D
39mada
Press Ad advert template
The template featured provides informa-
X
tion and positioning of the elements
طريقة عرض
X
and the basic layout principles specific
to the format.
العنوان
We recommend that the Headline sits
within the top rows.
For all formats we use a content band
along the bottom of the format to hold
the mada logo and other important
information. This format is used to allow
4 Y
the main content of the advertising to
be the feature, but provide a consistent
layout across multiple formats.
All information — grids, type, color — is
defined within the template.
Template details.
X = Margin defined by publication
artwork requirements.
Document width is divided into
1/2 D
12 columns within the page margin.
خدمة مدى للدفع الالكتروني تمنحك مزيدا من الامان والمرونة المالية بمميزات صممت
1 Y
لتواكب احتياجاتك عند التسوق والشراء.
F= 1 column
استخدم بطاقة مدى المصرفية واستفد من العروض الترويجية البنكية*.
Document height is divided into 5 rows.
سرعة
Y= 1 row
*تواصل مع بنكك للتعرف على المزيد من التفاصيل حول العروض الترويجية لبطاقة مدى المصرفية
D= space between blue and green part
of brand mark
the blue strip line between visual and
8 F
1 F
3 F
template = 1/2 D
40mada
Megacom advert template
The template featured provides informa-
tion and positioning of the elements
X
and the basic layout principles specific
طريقة عرض
X
to the format.
العنوان
We recommend that the Headline sits
within the top rows.
For all formats we use a content band
along the bottom of the format to hold
the mada logo and other important
4 Y
information. This format is used to allow
the main content of the advertising to
be the feature, but provide a consistent
layout across multiple formats.
All information — grids, type, color — is
defined within the template.
Template details.
X = Margin defined by publication
artwork requirements.
1/2 D
Document width is divided into
1 Y
خدمة مدى للدفع الإلكتروني
12 columns within the page margin.
F= 1 column
Document height is divided into 5 rows.
Y= 1 row
D= space between blue and green part
of brand mark
8 F
1 F
3 F
the blue strip line between visual and
template = 1/2 D
41mada
Megacom advert template
The template featured provides informa-
tion and positioning of the elements
and the basic layout principles specific
X
to the format.
طريقة عرض
X
We recommend that the Headline sits
العنوان
within the top rows.
For all formats we use a content band
along the bottom of the format to hold
the mada logo and other important
information. This format is used to allow
4 Y
the main content of the advertising to
be the feature, but provide a consistent
layout across multiple formats.
All information — grids, type, color — is
defined within the template.
Template details.
X = Margin defined by publication
artwork requirements.
Document width is divided into
1/2 D
خدمة مدى للدفع الإلكتروني
12 columns within the page margin.
1 Y
F= 1 column
Document height is divided into 5 rows.
سرعة
Y= 1 row
D= space between blue and green part
of brand mark
the blue strip line between visual and
8 F
1 F
3 F
template = 1/2 D
42mada
Mupi, Flag, Sticker & Column advert template
The template featured provides informa-
طريقة عرض
tion and positioning of the elements
X
and the basic layout principles specific
العنوان
to the format.
We recommend that the Headline sits
within the top rows.
For all formats we use a content band
along the bottom of the format to hold
the mada logo and other important
information. This format is used to allow
the main content of the advertising to
4 Y
be the feature, but provide a consistent
layout across multiple formats.
All information — grids, type, color — is
defined within the template.
Template details.
X = Margin defined by publication
artwork requirements.
Document width is divided into
6 columns within the page margin.
F= 1 column
1/2 D
X
Document height is divided into 5 rows.
Y= 1 row
Y
D= space between blue and green part
X
of brand mark
D
the blue strip line between visual and
template = 1/2 D
X
3 F
2 F
F
43mada
Mupi, Flag, Sticker & Column advert template
The template featured provides informa-
طريقة عرض
tion and positioning of the elements
X
and the basic layout principles specific
العنوان
to the format.
We recommend that the Headline sits
within the top rows.
For all formats we use a content band
along the bottom of the format to hold
the mada logo and other important
information. This format is used to allow
3.5 Y
the main content of the advertising to
be the feature, but provide a consistent
layout across multiple formats.
All information — grids, type, color — is
defined within the template.
Template details.
X = Margin defined by publication
artwork requirements.
1/2 D
X
Document width is divided into
استخدم بطاقة مدى المصرفية اليوم وكل يوم
6 columns within the page margin.
F= 1 column
Document height is divided into 5 rows.
1.5 Y
Y= 1 row
X
D= space between blue and green part
of brand mark
سهولة
the blue strip line between visual and
template = 1/2 D
X
3 F
F
2 F
44mada
Mupi, Flag, Sticker & Column advert template
The template featured provides informa-
طريقة عرض
X
tion and positioning of the elements
and the basic layout principles specific
to the format.
العنوان
We recommend that the Headline sits
within the top rows.
For all formats we use a content band
along the bottom of the format to hold
the mada logo and other important
information. This format is used to allow
the main content of the advertising to
4 Y
be the feature, but provide a consistent
layout across multiple formats.
All information — grids, type, color — is
defined within the template.
Template details.
X = Margin defined by publication
artwork requirements.
Document width is divided into
12 columns within the page margin.
1/2 D
X
F= 1 column
Document height is divided into 5 rows.
Y
Y= 1 row
خدمة مدى للدفع الإلكتروني
D= space between blue and green part
D
of brand mark
the blue strip line between visual and
X
template = 1/2 D
3 F
8 F
45mada
Mupi, Flag, Sticker & Column advert template
طريقة عرض
The template featured provides informa-
X
tion and positioning of the elements
and the basic layout principles specific
العنوان
to the format.
We recommend that the Headline sits
within the top rows.
For all formats we use a content band
along the bottom of the format to hold
the mada logo and other important
information. This format is used to allow
the main content of the advertising to
3.5 Y
be the feature, but provide a consistent
layout across multiple formats.
All information — grids, type, color — is
defined within the template.
Template details.
X = Margin defined by publication
1/2 D
artwork requirements.
X
اســتـخدم بـطاقـة مدى المصـرفـيـة الـيـوم وكـل يــوم
Document width is divided into
12 columns within the page margin.
F= 1 column
Document height is divided into 5 rows.
1.5 Y
Y= 1 row
D= space between blue and green part
سهولة
of brand mark
the blue strip line between visual and
X
template = 1/2 D
3 F
8 F
4606
mada
TTL TemplatesSocial media post
Square
Template will be devided into twelve
columns with clear space (margin)
around the template as shown
X
X
mada logo with slogan beside (Horizon-
tal) will be placed at the bottom left side
of the template inside the margin area
mada logo should fit edge to edge on
three columns and slogan will follow
proportionally as shown
Social media and website will be placed
edge to edge on three columns at the
bottom right side of the template inside
the margin area, and should be (vertical
aligned top) with mada logo as shown
The space between mada logo and the
bottom edge of the blue strip is X clear
space
Template details:
X = Margin defined by publication
artwork requirements.
Document width is divided into
12 columns within the page margin.
X
X
D= space between blue and green part
www.mada.com.sa
of mada symbol
@mada
the blue strip line between visual and
X
X
logo area = 1/2 D
48Social media post
Landscape
Template will be devided into twelve
columns with clear space (margin)
around the template as shown
mada logo with slogan beside (Horizon-
tal) will be placed at the bottom left side
X
X
of the template inside the margin area
mada logo should fit edge to edge on
three columns and slogan will follow
proportionally as shown
Social media and website will be placed
edge to edge on three columns at the
bottom right side of the template inside
the margin area, and should be (vertical
aligned top) with mada logo as shown
The space between mada logo and the
bottom edge of the blue strip is X clear
space
X
X
www.mada.com.sa
Template details:
@mada
X = Margin defined by publication
X
X
artwork requirements.
Document width is divided into
12 columns within the page margin.
D= space between blue and green part
of mada symbol
the blue strip line between visual and
logo area = 1/2 D
49Social media post
Portrait
Template will be devided into six
columns with clear space (margin)
around the template as shown
X
X
mada logo with slogan below (Vertical)
will be placed at the bottom left side of
the template inside the margin area
mada logo should fit edge to edge on
three columns and slogan will follow
proportionally as shown
Social media and website will be placed
edge to edge on two columns at the
bottom right side of the template inside
the margin area, and should be (vertical
aligned top) with mada logo as shown
The space between mada logo and the
bottom edge of the blue strip is X clear
space
Template details:
X = Margin defined by publication
artwork requirements.
X
X
Document width is divided into
www.mada.com.sa
6 columns within the page margin.
@mada
D= space between blue and green part
of mada symbol
the blue strip line between visual and
X
X
logo area = 1/2 D
5007
mada
BTLmada
BTL
Brochure covers.
52mada
BTL
لوريم ايبسوم
Lorem ipsum
Bilingual DL Leaflet front & inside spread
Lorem ipsum dolor sit amet, consectetur
لوريم ايبسوم دولار سيت أميت ,كونسيكتيتور أدايبا
adipisicing elit, sed do eiusmod tempor.
(2 fold & 3 fold, front & back).
يسكينج أليايت,سيت دو أيوسمود تيمبور .
incididunt ut labore et dolore magna aliqua. Ut
أنكايديديونتيوت لابوري ات دولار ماجنا أليكيوا . يوت
enim
ad
minim
veniam,
quis
nostrud
DL leaflet template is available which provides
انيم أد مينيم فينايم,كيواس نوستريد أكسير سيتاشن
exercitation ullamco laboris nisi ut aliquip ex
يللأمكو لابورأس نيسي يت أليكيوب أكس أيا كوممودو
ea commodo consequat. Duis
information and positioning of the elements and
كونسيكيوات . ديواس
aute irure
the basic layout principles specific to the format.
أيوتي أريري
dolor in reprehenderit in voluptate velit esse
دولار إن ريبريهينديرأيت فوليوبتاتي فيلايت أيسسي
cillum dolore eu fugiat nulla pariatur. Excepteur
كايلليوم دولار أيو فيجايت نيولا باراياتيور. أيكسسيبتيور
sint occaecat cupidatat non proident, sunt in
The placement of design elements, text and
ساينت أوككايكات كيوبايداتات نون بروايدينت ,سيونت
culpa qui officia deserunt mollit anim id est
ان كيولبا كيو أوفيسيا ديسيريونتموليت انيم أيدي
laborum.
imagery is flexible within the template. The flexible
ايست لابوريوم.
Lorem ipsum
grid has been designed to accommodate creativity,
لوريم ايبسوم
structure and variation within the design.
quis nostrud exercitation ullamco laboris nisi
كيواس نوستريد أكسير سيتاشن يللأمكو لابورأس
ut aliqui…mada
BTL
Flags.
54mada
BTL
Flags.
5508
mada
Co-brandingmada
Full page press advert template
The template featured provides
information and positioning of the
X
عندي مدى
elements and the basic layout principles
X
Partner or
specific to the format.
Bank Logo
We recommend that the Headline sits
لأنها الأسرع
within the top 2 rows.
For all formats we use a content band
along the bottom of the format to hold
the mada logo and other important
information. This format is used to allow
the main content of the advertising to
be the feature, but provide a consistent
4 Y
layout across multiple formats.
All information — grids, type, color
— is defined within the template.
Partner or
Partner or
Template details.
Bank Logo
Bank Logo
A = Margin defined by publication
artwork requirements.
Document width is divided into
1/2 D
12 columns within the page margin.
خدمة مدى للدفع الالكتروني تمنحك مزيدا من الامان والمرونة المالية
بمميزات صممت لتواكب احتياجاتك عند التسوق والشراء.
1 Y
D
استخدم بطاقة مدى المصرفية واستفد من العروض الترويجية البنكية*.
Document height is divided
D
into 5 rows.
لكل يوم
*تواصل مع بنكك للتعرف على المزيد من التفاصيل حول العروض الترويجية لبطاقة مدى المصرفية
8 F
1 F
3 F
57mada
Mupi template
The template featured provides
عندي مدى
information and positioning of the
X
elements and the basic layout principles
specific to the format.
لأنها الأسهل
We recommend that the Headline sits
within the top 2 rows.
For all formats we use a content band
along the bottom of the format to hold
the mada logo and other important
information. This format is used to allow
the main content of the advertising to
3.5 Y
be the feature, but provide a consistent
layout across multiple formats.
All information — grids, type, color
— is defined within the template.
Template details.
Partner or
Partner or
A = Margin defined by
Bank Logo
Bank Logo
artwork requirements.
1/2 D
Document width is divided into
X
استخدم بطاقة مدى المصرفية اليوم وكل يوم
12 columns within the page margin.
Document height is divided
into 5 rows.
1.5 Y
X
D
D
X
3 F
3 F
58mada
Bilingual DL Insert
A DL insert template is available which provides
information and positioning of the elements and
the basic layout principles specific to the format.
The placement of design elements, text
and imagery is flexible within the template.
The flexible grid has been designed to
accommodate creativity, structure and
variation within the design.
All information — grids, type, color — is defined
within the template. Type should be left aligned for
the English and right aligned for the Arabic text.
Partner or
Partner or
Partner or
Partner or
Bank Logo
Bank Logo
Bank Logo
Bank Logo
5909
mada
Stationerymada
Stationery
Logo placement.
On stationary logo placement will be
at the top of the page as shown, if
Stationary
possible allowing for a space equal
C
to the height ‘C’ between our logo
and the page margin
61mada
Stationery
Letterhead.
The template featured provides
information and positioning of the
elements and the basic layout
principles specific to the format.
All information — grids, type, color —
is defined within the template.
Name Surname
Name Surname
Brand Union
Brand Union
43rd Floor Tower B. Business Central Towers
43rd Floor Tower B. Business Central Towers
Dubai Media City
Dubai Media City
Recommended production details.
PO Box 74021. Dubai UAE
PO Box 74021. Dubai UAE
Dear Sir
Dear Sir
Paper
Wove Brilliant White
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
(From Conqueror)
industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Texture Wove
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like
…mada
Stationery
Letterhead.
The template featured provides
information and positioning of the
elements and the basic layout
principles specific to the format.
All information — grids, type, color —
is defined within the template.
Name Surname
Name Surname
Brand Union
Brand Union
43rd Floor Tower B. Business Central Towers
43rd Floor Tower B. Business Central Towers
Dubai Media City
Dubai Media City
Recommended production details.
PO Box 74021. Dubai UAE
PO Box 74021. Dubai UAE
Dear Sir
Dear Sir
Paper
Wove Brilliant White
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
(From Conqueror)
industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Texture Wove
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like
…mada
Stationery
Business card
The template featured provides
information and positioning of the
elements and the basic layout
principles specific to the format.
All information — grids, type, color —
is defined within the template.
Recommended production details.
Saudi Arabian Monetary Agency, General
Department of Payment Systems
Business card.
mohammed.abdullah@mada.sa
mohammed.abdullah@mada.sa
Paper
Wove Brilliant White
966 11 463 3000
Telephone +966 11 463 3000
(From Conqueror)
Texture
Wove
Gsm
350gsm
Size
85 x 55mm
Saudi Arabian Monetary Agency, General
Department of Payment Systems
mohammed.abdullah@mada.sa
mohammed.abdullah@mada.sa
966 11 463 3000
Telephone +966 11 463 3000
64mada
Stationery
Memo.
The template featured provides
information and positioning of the
elements and the basic layout principles
specific to the format.
All information — grids, type, color
— is defined within the template.
To
All Staff
To
All Staff
From
Sama Marketing Director
From
Sama Marketing Director
Recommended production details.
Subject
Our new brand
Subject
Our new brand
Date
03.11.13
Date
03.11.13
Paper
Wove Brilliant White
Dear Sir
Dear Sir
(From Conqueror)
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
Texture Wove
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like
Letraset sheets containing Lorem Ipsum passages, and more recently wit…mada
Stationery
Fax sheet.
The template featured provides
information and positioning of the
elements and the basic layout principles
specific to the format.
All information — grids, type, color
— is defined within the template.
Attention
Attention
Name Surname
Name Surname
Brand Union
Brand Union
Sender
Sender
Recommended production details.
4567 344 04
4567 344 04
Fax No.
Fax No.
Subject
Subject
Template design
Template design
Date
Date
03.11.13
03.11.13
1/3
1/3
Pages
Pages
Paper
Wove Brilliant White
(From Conqueror)
Dear Sir
Dear Sir
Texture Wove
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Gsm
100gsm
industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Size
210 x 297mm
Letraset sheets containing Lorem Ipsum passages, and more recently with deskto…mada
Stationery
DL envelopes.
The template featured provides
information and positioning of the
elements and the basic layout principles
specific to the format.
All information — grids, type, color
— is defined within the template.
Recommended production details.
Paper
Wove Brilliant White
(From Conqueror)
Texture Wove
Gsm
150gsm
النقد العربي السـعودي، الإدارة العامة لنظم المدفوعات، صندوق مؤسسـة+٩٦٦ بريد ٢٩٩٢، الرياض ١١١٦٩، هاتف ٣٠٠٠ ٤٦٣ ١١ ٩٦٦ فاكس ٢٩٦٦ ،+ ٤٦٣ ١١
Saudi Arabian Monetary Agency, General Department of Payment Systems, PO Box 2992, Riyadh 11169, Telephone +966 11 463 3000, Fax +966 11 466 2966
Size
DL 220 x 110mm
النقد العربي السـعودي، الإدارة العامة لنظم المدفوعات، صندوق مؤسسـة+٩٦٦ بريد ٢٩٩٢، الرياض ١١١٦٩، هاتف ٣٠٠٠ ٤٦٣ ١١ ٩٦٦ فاكس ٢٩٦٦ ،+ ٤٦٣ ١١
Saudi Arabian Monetary Agency, General Department of Payment Systems, PO Box 2992, Riyadh 11169, Telephone +966 11 463 3000, Fax +966 11 466 2966
67mada
Stationery
C5 envelopes.
The template featured provides
information and positioning of the
elements and the basic layout principles
specific to the format.
All information — grids, type, color
— is defined within the template.
Recommended production details.
Paper
Wove Brilliant White
(From Conqueror)
TextureWove
Gsm
150gsm
النقد العربي السـعودي، الإدارة العامة لنظم المدفوعات، صندوق مؤسسـة+٩٦٦ بريد ٢٩٩٢، الرياض ١١١٦٩، هاتف ٣٠٠٠ ٤٦٣ ١١ ٩٦٦ فاكس ٢٩٦٦ ،+ ٤٦٣ ١١
Saudi Arabian Monetary Agency, General Department of Payment Systems, PO Box 2992, Riyadh 11169, Telephone +966 11 463 3000, Fax +966 11 466 2966
Size
C5 229 x 162mm
النقد العربي السـعودي، الإدارة العامة لنظم المدفوعات، صندوق مؤسسـة+٩٦٦ بريد ٢٩٩٢، الرياض ١١١٦٩، هاتف ٣٠٠٠ ٤٦٣ ١١ ٩٦٦ فاكس ٢٩٦٦ ،+ ٤٦٣ ١١
Saudi Arabian Monetary Agency, General Department of Payment Systems, PO Box 2992, Riyadh 11169, Telephone +966 11 463 3000, Fax +966 11 466 2966
6810
mada
Brand Worldmada
Brand World
Email signature.
Template details
As Shown
Dear Name
Arial 12 points
80% Black
This is dummy text. It is intended to be read but have no meaning. As a simulation of actual
copy, using ordinary words with normal letter frequencies, it cannot deceive eye or brain.
Dummy settings which use other languages or even gibberish to approximate text have
the inherent disadvantage that they distract attention towards themselves. Simultext may
provided in any typeface, at whatever size and format required. Paragraphs may be long
or short. Texts can be produced to complete any area, as the copy is simply repeated
using different starting points.
Kind regards
Arial 11 points Bold
Name Surname
100% Black
Job Designation
Arial 11 points
Department
Pantone 299C
Mobile +966 2 456 1234
Telephone +966 11 463 3000
Arial 11 points
Fax +966 11 466 2966
80% Black
120 px wide
Arial 11 points
Saudi Arabian Monetary Agency, General Department of Payment Systems
80% Black
PO Box 2992, Riyadh 11169
Arial 11 points Bold
For everyday
Pantone 299C
Please consider the environment before printing this email.
This message is intended for the use of the individual or entity to which it is addressed and may contain information that is privileged, confidential and exempt from
disclosure under applicable law. If the reader of this message is not the intended recipient or the employee or agent responsible for delivering this message to the intended recipient,
you are hereby notified that any dissem…mada
Brand World
Email signature.
Template details
As Shown
Arial 12 points
80% Black
Arial 11 points Bold
100% Black
Arial 11 points
Pantone 299C
!
!
Arial 11 points
!
80% Black
120 px wide
Arial 11 points
80% Black
Arial 11 points Bold
Pantone 299C
71mada
Brand World
PowerPoint template.
Presentation Title
Presentation Title
2nd September 2014
2nd September 2014
Section Title
88
88
Section Title
Chapter Title
Chapter Title
Presentation Name
Presentation Name
Business
Business
division
division
72mada
Brand World
PowerPoint template.
88
88
Section Title
Section Title
Page Title
Page Title
This is dummy text. It is intended to be read but have no meaning. As a simulation of
This is dummy text. It is intended to be read but have no meaning. As a simulation of
actual copy, using ordinary words with normal letter frequencies, it cannot deceive eye
actual copy, using ordinary words with normal letter frequencies, it cannot deceive eye
or brain. Dummy settings which use other languages or even gibberish to approximate
or brain. Dummy settings which use other languages or even gibberish to approximate
text have the inherent disadvantage that they distract attention towards themselves.
text have the inherent disadvantage that they distract attention towards themselves.
Sub Heading
Sub Heading
Simultext may provided in any typeface, at whatever size and format required.
Simultext may provided in any typeface, at whatever size and format required.
Paragraphs may be long or short.
Paragraphs may be long or short.
— This is dummy text to act as bullet points.
— This is dummy text to act as bullet points.
— It is intended to be read but have no meaning.
— It is intended to be read but have no meaning.
— As a simulation of actual copy, using ordinary words with normal letter frequencies,
— As a simulation of actual copy, using ordinary words with normal letter frequencies,
it cannot deceive eye or brain.
it cannot deceive eye or brain.
Business
Business
division
division
88
Section…mada
Brand World
Cover letter.
A4 Size
Font size
30 pt. bold for title
25 pt. roman for date
20 pt. roman for description
30 pt. bold
Subject title
25 pt. roman
2nd September 2014
20 pt. roman
This is dummy text for description
Description dummy text description
dummy text
For everyday
74mada
Brand World
Marketing folder
8mm
45mm
with single pocket.
8mm
15mm
The template featured provides
information and positioning of the
elements and the basic layout principles
specific to the format.
All information — grids, type, color
— is defined within the template.
Recommended production details.
Name Surname
Brand Union
43rd Floor Tower B. Business Central Towers
Dubai Media City
PO Box 74021. Dubai UAE
Paper
Wove Brilliant White
Dear Sir
(From Conqueror)
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
Texture Wove
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like
Aldus PageMaker including versions of Lorem Ipsum.
285mm
It is a long established fact that a reader will be distracted by the readable content of a page when looking
Gsm
350gsm
at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as
opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing
Content
packages and web page editors now use Lorem Ipsum as their default model text, and a sea…mada
Brand World
Marketing folder
8mm
45mm
with multiple pockets.
8mm
15mm
The template featured provides
information and positioning of the
elements and the basic layout principles
90mm
specific to the format.
All information — grids, type, color
— is defined within the template.
Recommended production details.
Name Surname
Brand Union
43rd Floor Tower B. Business Central Towers
Dubai Media City
PO Box 74021. Dubai UAE
Wove Brilliant White
Paper
(From Conqueror)
Dear Sir
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
Texture Wove
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of
285mm
310mm
Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like
Aldus PageMaker including versions of Lorem Ipsum.
Gsm
350gsm
It is a long established fact that a reader will be distracted by the readable content of a page when looking
at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as
opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing
packages and web page editors now use Lorem Ipsum as their default model text, and…mada
Brand World
Note pads.
77mada
Brand World
CD sleeve & label.
The template featured provides
information and positioning of the
elements and the basic layout principles
specific to the format.
All information — grids, type, color
— is defined within the template.
Recommended production details
(Sleeve).
Paper
Wove Brilliant White
Content
(From Conqueror)
Texture Wove
Gsm
350gsm
Size
125 x 125mm (Closed)
Recommended production details
(Label).
Paper
Self Adhesive (Sticker)
Gsm
110gsm
Size
120 x 120mm
78mada
Brand World
Pen.
20mm
The mada logo should be centered within
the visible area of the pen with the
recommended clear space around it.
USB.
The mada logo should be centered within
the visible area of the USB with the
recommended clear space around it.
13mm
90mm
Mouse pad.
25mm
The mada logo should be left aligned
leaving 10mm from left and top of
30mm
the pad with the recommended clear
space around it.
Mug.
The mada logo should be centered within
the visible area of the mug with the
recommended clear space around it.
216mm
60mm
254mm
Please Note:
Always use approved
master artwork.
7911
mada
Servicesmada atheer
application
81atheer Icon
atheer wordmark and symbol will be
Icon
treated as one entity and to be called
atheer icon
Our icon is made up of two elements:
a symbol and wordmark.
Our icon is only available in dual
language.
Wordmark
Symbol
82mada atheer logo (Horizontal)
mada atheer logo (Horizontal)
atheer icon should be on the right
side of mada logo
Vertical Aligned Bottom
Vertical Aligned Top
atheer icon should be (vertical aligned
bottom) with mada logo with (D) clear
space in between, and atheer symbol
should be at the same height of mada
symbol green rectangle plus (D) clear
space as shown
D
D
83mada atheer logo (Vertical)
mada atheer logo (Vertical)
atheer icon should be under mada
logo
Horizontal Aligned Left
atheer icon should be (horizontal
aligned left) with mada logo with (2D)
clear space between service symbol
and mada logo
atheer symbol should be at the same
height of mada symbol green
rectangle plus (D) clear space as
D
shown
D
D
84mada atheer logo
clear space
X clear space will be applied
around mada atheer logo as shown
X
X
Clear
Space
X
X
X
X
X
X
X
X
85mada atheer
Social media post
Template will be divided into twelve
columns with clear space (margin)
around the template as shown
X
X
mada atheer logo (Horizontal) will be
placed at the bottom left side of the
template inside the margin area
mada logo (part of mada atheer logo)
should fit edge to edge on three
columns and atheer icon will follow
proportionally as shown
Social media and website will be placed
edge to edge on three columns at the
bottom right side of the template inside
the margin area, and should be (vertical
aligned top) with mada atheer logo as
shown
The space between mada atheer logo
and the bottom edge of the blue strip is
X clear space
Template details:
X = Margin defined by publication
artwork requirements.
X
X
D
Document width is divided into
www.mada.com.sa
12 columns within the page margin.
@mada
D
D= space between blue and green part
X
X
of mada symbol
the blue strip line between visual and
logo area = 1/2 D
86mada atheer
Social media post Co-Branding
Bank logo can be placed inside the area
of three columns at the top right side or
top left side inside the margin area of
1
2
or
the template as shown
X
X
The bank logo height should not exceed
Bank logo
Bank logo
the height of mada atheer logo
X clear area should be around bank
logo
X
X
D
www.mada.com.sa
@mada
D
X
X
87mada atheer
DL leaflet
Template will be divided into six
X
X
Lorem ipsum
لوريم ايبسوم
columns with clear space (margin)
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor.
لوريم ايبسوم دولار سيت أميت ,كونسيكتيتور أدايبا
around the template as shown
يسكينج أليايت,سيت دو أيوسمود تيمبور .
incididunt ut labore et dolore magna aliqua. Ut
enim
ad
minim
veniam,
quis
nostrud
أنكايديديونتيوت لابوري ات دولار ماجنا أليكيوا . يوت
exercitation ullamco laboris nisi ut aliquip ex
انيم أد مينيم فينايم,كيواس نوستريد أكسير سيتاشن
mada atheer logo (Vertical) will be
ea commodo consequat. Duis
يللأمكو لابورأس نيسي يت أليكيوب أكس أيا كوممودو
كونسيكيوات . ديواس
placed at the bottom left side of the
aute irure
أيوتي أريري
template inside the margin area
dolor in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur. Excepteur
دولار إن ريبريهينديرأيت فوليوبتاتي فيلايت أيسسي
mada logo (part of mada atheer logo)
sint occaecat cupidatat non proident, sunt in
كايلليوم دولار أيو فيجايت نيولا باراياتيور. أيكسسيبتيور
culpa qui officia deserunt mollit anim id est
ساينت أوككايكات كيوبايداتات نون بروايدينت ,سيونت
should fit edge to edge on three
laborum.
ان كيولبا كيو أوفيسيا ديسيريونتموليت انيم أيدي
ايست لابوريوم.
columns and atheer icon will follow
Lorem ipsum
لوريم ايبسوم
proportionally as shown
quis nostrud exercitation ullamco laboris nisi
ut aliquip ex ea commodo consequat. Duis
كيواس نوستريد أكسير سيتاشن يللأمكو لابورأس
نيسي يت أليكيوب أكس أيا كوممودو…mada atheer
DL leaflet Co-Branding
1
2
or
1
2
or
Bank logo can be placed inside the area
X
X
Lorem ipsum
لوريم ايبسوم
Bank logoBank logo
Bank logoBank logo
of three columns at the top right side or
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor.
لوريم ايبسوم دولار سيت أميت ,كونسيكتيتور أدايبا
X
X
top left side inside the margin area of
يسكينج أليايت,سيت دو أيوسمود تيمبور .
incididunt ut labore et dolore magna aliqua. Ut
the template as shown
enim
ad
minim
veniam,
quis
nostrud
أنكايديديونتيوت لابوري ات دولار ماجنا أليكيوا . يوت
exercitation ullamco laboris nisi ut aliquip ex
انيم أد مينيم فينايم,كيواس نوستريد أكسير سيتاشن
The bank logo height should not exceed
ea commodo consequat. Duis
يللأمكو لابورأس نيسي يت أليكيوب أكس أيا كوممودو
كونسيكيوات . ديواس
the height of mada atheer logo
aute irure
أيوتي أريري
dolor in reprehenderit in voluptate velit esse
X clear area should be around bank
cillum dolore eu fugiat nulla pariatur. Excepteur
دولار إن ريبريهينديرأيت فوليوبتاتي فيلايت أيسسي
sint occaecat cupidatat non proident, sunt in
كايلليوم دولار أيو فيجايت نيولا باراياتيور. أيكسسيبتيور
logo
culpa qui officia deserunt mollit anim id est
ساينت أوككايكات كيوبايداتات نون بروايدينت ,سيونت
laborum.
ان كيولبا كيو أوفيسيا ديسيريونتموليت انيم أيدي
ايست لابوريوم.
Lorem ipsum
لوريم ايبسوم
quis nostrud exercitation ullamco laboris nisi
ut aliquip ex ea commodo consequat. Duis
كيواس نوستريد أكسير سيتاشن يللأمكو لابورأس
نيسي يت أليكيوب أكس أيا كوممودو كونسيكيوات…mada atheer
Roll-up
Template will be divided into six
columns with clear space (margin)
X
X
around the template as shown
Exceptionally for Roll-up the margin
area will be 1X left, top and right side
and 2X down side
mada atheer logo (Vertical) will be
placed at the bottom left side of the
template inside the margin area
mada logo (part of mada atheer logo)
should fit edge to edge on three
columns and atheer icon will follow
proportionally as shown
Social media and website will be placed
edge to edge on three columns at the
bottom right side of the template inside
the margin area, and should be (vertical
aligned top) with mada atheer logo as
shown
The space between mada atheer logo
and the bottom edge of the blue strip is
X clear space
Template details:
X = Margin defined by publication
D
X
X
artwork requirements.
www.mada.com.sa
www.mada.com.sa
@mada
@mada
Document width is divided into
D
6 columns within the page margin.
D= space between blue and green part
X
X
of mada symbol
X
X
the blue strip line between visual and
logo area = 1/2 D
90mada atheer
Roll-up Co-Branding
1
2
or
Bank logo can be placed inside the area
of three columns at the top right side or
X
X
top left side inside the margin area of
Bank logoBank logo
Bank logoBank logo
the template as shown
The bank logo height should not exceed
X
X
the height of mada atheer logo
X clear area should be around bank
logo
D
X
X
www.mada.com.sa
www.mada.com.sa
@mada
@mada
D
X
X
X
X
91mada atheer
Table tent
Template will be divided into twelve
columns with clear space (margin)
around the template as shown
mada atheer logo will be placed at the
bottom left side of the template inside
X
X
the margin area
mada logo (part of mada atheer logo)
should fit edge to edge on three
columns and atheer icon will follow
proportionally as shown
Social media and website will be placed
edge to edge on three columns at the
bottom right side of the template inside
the margin area, and should be (vertical
aligned top) with mada atheer logo as
shown
The space between mada atheer logo
and the bottom edge of the blue strip is
X clear space
Template details:
X = Margin defined by publication
artwork requirements.
X
X
D
Document width is divided into
www.mada.com.sa
www.mada.com.sa
@mada
@mada
D
12 columns within the page margin.
X
X
D = space between blue and green part
of mada symbol
the blue strip line between visual and
logo area = 1/2 D
92mada atheer
Table tent Co-Branding
Bank logo can be placed inside the area
of three columns at the top right side or
top left side inside the margin area of
the template as shown
1
2
or
The bank logo height should not exceed
the height of mada atheer logo
X
X
X clear area should be around bank
Bank logo
Bank logo
Bank logo
Bank logo
logo
X
X
D
www.mada.com.sa
www.mada.com.sa
@mada
@mada
D
X
X
93mada naqd
application
94naqd Icon
naqd wordmark and symbol will be
Icon
treated as one entity and to be called
naqd icon
Our icon is made up of two elements:
a symbol and wordmark.
Our icon is only available in dual
language.
Wordmark
Symbol
95mada naqd logo (Horizontal)
mada naqd logo (Horizontal)
naqd icon should be on the right side
of mada logo
Vertical Aligned Bottom
Vertical Aligned Top
naqd icon should be (vertical aligned
bottom) with mada logo with (D) clear
space in between, and naqd symbol
should be at the same height of mada
symbol green rectangle plus (D) clear
space as shown
D
D
96mada naqd logo (Vertical)
mada naqd logo (Vertical)
naqd icon should be under mada logo
Horizontal Aligned Left
naqd icon should be (horizontal
aligned left) with mada logo with (2D)
clear space between service symbol
and mada logo
naqd symbol should be at the same
height of mada symbol green
rectangle plus (D) clear space as
shown
D
D
D
97mada naqd logo
clear space
X clear space will be applied around
mada naqd logo as shown
X
X
Clear
Space
X
X
X
X
X
X
X
X
98mada naqd
Social media post
Template will be divided into twelve
columns with clear space (margin)
around the template as shown
X
X
mada naqd logo (Horizontal) will be
placed at the bottom left side of the
template inside the margin area
mada logo (part of mada naqd logo)
should fit edge to edge on three
columns and naqd icon will follow
proportionally as shown
Social media and website will be placed
edge to edge on three columns at the
bottom right side of the template inside
the margin area, and should be (vertical
aligned top) with mada naqd logo as
shown
The space between mada naqd logo
and the bottom edge of the blue strip is
X clear space
Template details:
X = Margin defined by publication
artwork requirements.
X
X
D
Document width is divided into
www.mada.com.sa
12 columns within the page margin.
@mada
D
D= space between blue and green part
X
X
of mada symbol
the blue strip line between visual and
logo area = 1/2 D
99mada naqd
Social media post Co-Branding
Bank logo can be placed inside the area
of three columns at the top right side or
top left side inside the margin area of
1
2
or
the template as shown
X
X
The bank logo height should not exceed
Bank logo
Bank logo
the height of mada naqd logo
X clear area should be around bank
logo
X
X
D
www.mada.com.sa
@mada
D
X
X
100mada naqd
DL leaflet
Template will be divided into six
X
X
Lorem ipsum
لوريم ايبسوم
columns with clear space (margin)
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor.
لوريم ايبسوم دولار سيت أميت ,كونسيكتيتور أدايبا
around the template as shown
يسكينج أليايت,سيت دو أيوسمود تيمبور .
incididunt ut labore et dolore magna aliqua. Ut
enim
ad
minim
veniam,
quis
nostrud
أنكايديديونتيوت لابوري ات دولار ماجنا أليكيوا . يوت
exercitation ullamco laboris nisi ut aliquip ex
انيم أد مينيم فينايم,كيواس نوستريد أكسير سيتاشن
mada naqd logo (Vertical) will be placed
ea commodo consequat. Duis
يللأمكو لابورأس نيسي يت أليكيوب أكس أيا كوممودو
كونسيكيوات . ديواس
at the bottom left side of the template
aute irure
أيوتي أريري
inside the margin area
dolor in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur. Excepteur
دولار إن ريبريهينديرأيت فوليوبتاتي فيلايت أيسسي
mada logo (part of mada naqd logo)
sint occaecat cupidatat non proident, sunt in
كايلليوم دولار أيو فيجايت نيولا باراياتيور. أيكسسيبتيور
culpa qui officia deserunt mollit anim id est
ساينت أوككايكات كيوبايداتات نون بروايدينت ,سيونت
should fit edge to edge on three
laborum.
ان كيولبا كيو أوفيسيا ديسيريونتموليت انيم أيدي
ايست لابوريوم.
columns and naqd icon will follow
Lorem ipsum
لوريم ايبسوم
proportionally as shown
quis nostrud exercitation ullamco laboris nisi
ut aliquip ex ea commodo consequat. Duis
كيواس نوستريد أكسير سيتاشن يللأمكو لابورأس
نيسي يت أليكيوب أكس أيا كوممودو كونسيكي…mada naqd
DL leaflet Co-Branding
1
2
or
1
2
or
Bank logo can be placed inside the area
X
X
Lorem ipsum
لوريم ايبسوم
Bank logoBank logo
Bank logoBank logo
of three columns at the top right side or
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor.
لوريم ايبسوم دولار سيت أميت ,كونسيكتيتور أدايبا
X
X
top left side inside the margin area of
يسكينج أليايت,سيت دو أيوسمود تيمبور .
incididunt ut labore et dolore magna aliqua. Ut
the template as shown
enim
ad
minim
veniam,
quis
nostrud
أنكايديديونتيوت لابوري ات دولار ماجنا أليكيوا . يوت
exercitation ullamco laboris nisi ut aliquip ex
انيم أد مينيم فينايم,كيواس نوستريد أكسير سيتاشن
The bank logo height should not exceed
ea commodo consequat. Duis
يللأمكو لابورأس نيسي يت أليكيوب أكس أيا كوممودو
كونسيكيوات . ديواس
the height of mada naqd logo
aute irure
أيوتي أريري
dolor in reprehenderit in voluptate velit esse
X clear area should be around bank
cillum dolore eu fugiat nulla pariatur. Excepteur
دولار إن ريبريهينديرأيت فوليوبتاتي فيلايت أيسسي
sint occaecat cupidatat non proident, sunt in
كايلليوم دولار أيو فيجايت نيولا باراياتيور. أيكسسيبتيور
logo
culpa qui officia deserunt mollit anim id est
ساينت أوككايكات كيوبايداتات نون بروايدينت ,سيونت
laborum.
ان كيولبا كيو أوفيسيا ديسيريونتموليت انيم أيدي
ايست لابوريوم.
Lorem ipsum
لوريم ايبسوم
quis nostrud exercitation ullamco laboris nisi
ut aliquip ex ea commodo consequat. Duis
كيواس نوستريد أكسير سيتاشن يللأمكو لابورأس
نيسي يت أليكيوب أكس أيا كوممودو كونسيكيوات .
د…mada naqd
Roll-up
Template will be divided into six
columns with clear space (margin)
X
X
around the template as shown
Exceptionally for Roll-up the margin
area will be 1X left, top and right side
and 2X down side
mada naqd logo (Vertical) will be placed
at the bottom left side of the template
inside the margin area
mada logo (part of mada naqd logo)
should fit edge to edge on three
columns and naqd icon will follow
proportionally as shown
Social media and website will be placed
edge to edge on three columns at the
bottom right side of the template inside
the margin area, and should be (vertical
aligned top) with mada naqd logo as
shown
The space between mada naqd logo
and the bottom edge of the blue strip is
X clear space
Template details:
X = Margin defined by publication
D
X
X
artwork requirements.
www.mada.com.sa
www.mada.com.sa
@mada
@mada
Document width is divided into
D
6 columns within the page margin.
D= space between blue and green part
X
X
of mada symbol
X
X
the blue strip line between visual and
logo area = 1/2 D
103mada naqd
Roll-up Co-Branding
1
2
or
Bank logo can be placed inside the area
of three columns at the top right side or
X
X
top left side inside the margin area of
Bank logoBank logo
Bank logoBank logo
the template as shown
The bank logo height should not exceed
X
X
the height of mada naqd logo
X clear area should be around bank
logo
D
X
X
www.mada.com.sa
www.mada.com.sa
@mada
@mada
D
X
X
X
X
104mada naqd
Table tent
Template will be divided into twelve
columns with clear space (margin)
around the template as shown
mada naqd logo will be placed at the
bottom left side of the template inside
X
X
the margin area
mada logo (part of mada naqd logo)
should fit edge to edge on three
columns and naqd icon will follow
proportionally as shown
Social media and website will be placed
edge to edge on three columns at the
bottom right side of the template inside
the margin area, and should be (vertical
aligned top) with mada naqd logo as
shown
The space between mada naqd logo
and the bottom edge of the blue strip is
X clear space
Template details:
X = Margin defined by publication
artwork requirements.
X
X
D
Document width is divided into
www.mada.com.sa
www.mada.com.sa
@mada
@mada
D
12 columns within the page margin.
X
X
D= space between blue and green part
of mada symbol
the blue strip line between visual and
logo area = 1/2 D
105mada naqd
Table tent Co-Branding
Bank logo can be placed inside the area
of three columns at the top right side or
top left side inside the margin area of
the template as shown
1
2
or
The bank logo height should not exceed
the height of mada naqd logo
X
X
X clear area should be around bank
Bank logo
Bank logo
Bank logo
Bank logo
logo
X
X
D
www.mada.com.sa
www.mada.com.sa
@mada
@mada
D
X
X
10612
mada
Brandingmada
Door & Cashier
sticker
application
108mada Door and Cashier
sticker application
Instructions
D. If a merchant would like to add
G. Banks may alter the used
A. The bank is responsible of sticker
another schemes after the PoS
international scheme logos to
quality through its quality control unit
terminal was installed, the bank must
enhance visibility in accordance to
to ensure using the best material of
replace the mada sticker with the
their brand guidelines, but may not
stickers (at least 2 years of warranty).
other proper mada sticker that show
enlarge its size over mada’s logo or
accepted schemes.
breach the specified dimensions in
the guidelines.
E. mada logo in all stickers must be
H. In cases where there is a need of
B. The bank is responsible of
larger than other schemes as per the
adding an additional scheme to the
replacing the sticker when necessary
dimensions set in the guidelines.
stickers that are not shown in this
(e.g. the sticker has been displaced,
guidelines, banks must communicate
torn, dirty, or faded colors, etc.)
this and get required approval from
SAMA.
F. It is banks responsibility to ensure
I. If banks perceived a specific sticker
C. mada stickers prevail on all other
the proper sticker is implemented at
implementation as an unclear due to
stickers. As these stickers include
merchant’s facilities and in
the type of placement area, this can
other schemes too, then it is not
accordance to the accepted schemes
be communicated for support and
allowed to have any other stickers at
in the signe…mada Door and Cashier sticker
Minimum\Maximum size
mada logo is our measuring unit
Minimum size is 6cm (logo) as shown,
atheer icon will follow proportionally and
the guidelines apply
6 cm
Minimum size
110mada Door and Cashier
sticker application
Our logo is the centerpiece that our
A
identity evolved around.
B
Logo is the only constant element.
By dissecting our logo we develop
D
C
multi measurement units.
X
The logo width is reflected by ‘A’
The symbol width is reflected by ‘B’
X
The symbol height is reflected by ‘C’
Clear
The height of the green or blue area
Space
of the symbol is reflected by ‘X’
The space between blue and green is
reflected by ‘D’ as shown.
The clear space area is equivalent to
BxC
‘X’ as shown.
AxC
Schemes logos
(Accepted here) area is equivalent to
‘AxC’ as shown.
Schemes logos area is equivalent to
‘BxC’ as shown.
111mada Door and Cashier
sticker application
OPTION 01
mada only sticker
x
x
The template featured provides
information and positioning of the
elements and the basic layout
principles specific to the format.
x
x
Template details
We develop three compositions by
x
x
applying the previous parameters as
follows:
mada logo with ‘X’ Clear space
x
x
Vertical
mada logo Plus (Accepted here)
below with clear space in between
x
x
and around as shown
Horizontal
mada logo Plus (Accepted here)
x
x
x
beside (right) with clear space in
between and around as shown
The (Vertical, Horizontal)
compositions will be treated as an
x
x
x
one unit icon.
Note: this sticker should be provided
to merchants whom signed with
banks to install PoS terminals that
only accept mada transactions
112mada Door and Cashier
sticker application
OPTION 02
mada without (Accepted here) and
X
X
schemes sticker
Template details
mada logo plus Schemes logos below
X
X
with clear space in between and
around as shown
Schemes logos aligned left and right
with the logo as shown
X
X
In case of more than two Schemes
logos it will be added on another row
with ‘X’ Clear space in between as
X
X
X
X
shown
X
X
X
X
X
X
X
X
X
X
X
X
113mada Door and Cashier
sticker application
OPTION 03
mada without (Accepted here) and
X
X
X
X
schemes sticker
Template details
mada logo plus Schemes logos
X
X
X
X
beside with clear space in between
and around as shown
In case of more than two Schemes
X
X
X
X
X
logos it will be added on another
column with ‘X’ Clear space in
between as shown
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
114mada Door and Cashier
sticker application
OPTION 04
mada with (Accepted here) and
X
X
schemes sticker
Template details
mada logo plus (Accepted here) plus
X
X
Schemes logos below with clear
space in between and around as
shown
X
X
Schemes logos aligned left and right
with the logo as shown
In case of more than two Schemes
X
X
logos it will be added on another row
with ‘X’ Clear space in between as
shown
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
115mada Door and Cashier
sticker application
OPTION 05
mada with (Accepted here) and
X
X
X
schemes sticker
Template details
mada logo plus (Accepted here)
X
X
X
below plus Schemes logos beside
with clear space in between and
around as shown
In case of more than two Schemes
X
X
X
logos it will be added on another
column with ‘X’ Clear space in
X
X
X
X
between as shown
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
116mada Door and Cashier
sticker application
OPTION 06
mada with (Accepted here) and
X
X
X
schemes sticker
Template details
mada logo with (Accepted here)
X
X
X
beside (Right) with clear space in
between and around as shown
Schemes logos below with clear
X
X
X
space around as shown
X
X
X
logos under mada logo aligned left
and right with the logo as shown
logos under (Accepted here) aligned
X
X
X
left and right with (Accepted here)
wordmark as shown
In case of two Schemes logos it will
X
X
X
be placed under (Accepted here) as
shown
X
X
X
If more than two Schemes logos it will
be placed under mada logo as shown
X
X
X
X
X
X
117mada Door and Cashier
sticker application
OPTION 07
mada (atheer, naqd, new service)
X
X
Vertical logo template details
When using only one service logo
use the service logo vertical as is with
D
D
(X) clear space all around as shown
X
X
In case of two service logos to be
used in one sticker
X
X
Exceptionally we use mada logo with
two service icons below with its
symbols aligned bottom with (D) clear
space in ،between aligned left with
D
mada logo with two (D) clear space
D
between mada logo and the service
D
symbols and (X) clear space all
X
X
around as shown, we call it mada
vertical two services composition
X
X
In case of more than two services
it will be added on another raw with
two (D) clear space between services
symbols, aligned left with mada logo
D
(D) clear space in between and (X)
D
clear space all around as shown, we
D
call it mada vertical three services
D
composition
X
X
118mada Door and Cashier
sticker application
OPTION 08
mada (atheer, naqd, new service)
X
X
Horizontal logo template details
When using only one service logo
D
use the service logo horizontal as is
X
X
with (X) clear space all around as
shown
In case of two service logos to be
X
X
used in one sticker
Exceptionally we use mada logo with
D
two service icons beside with its
D
X
X
symbols aligned bottom with mada
logo, with (D) clear space in ،between
and (X) clear space all around as
shown, we call it mada horizontal two
X
X
services composition
In case of more than two services
D
D
it will be added on the same raw with
D
X
X
its symbols aligned bottom with mada
logo with (D) clear space in between,
and (X) clear space all around as
shown, we call it mada horizontal
three services composition
119mada Door and Cashier
sticker application
OPTION 09
mada (one service) and schemes
X
X
X
X
logos
Template details
D
When using only one service logo
X
with two schemes logos
X
X
X
X
Service Logo Vertical
Service logo with two schemes logos
X
X
below fit in schemes logo area,
aligned center with (X) clear space
between service symbol and schemes
X
X
X
logo area, schemes logo areas
aligned left and right with mada logo
and (X) clear space all around as shown
X
X
X
If more than two schemes logos it will
be added on a second raw fit in
schemes logo area with (x) clear
D
X
space in between, and (X) clear space
all around as shown
X
X
X
X
X
X
X
Service Logo Horizontal
Service logo with two schemes logos
below fit in schemes logo area with
X
X
X
(X) clear space in between, schemes
logos aligned left with mada logo and
(X) clear space all around as shown
X
X
X
If more than two schemes logos it will
be added on the same raw with (x)
clear space in between as shown
120mada Door and Cashier
sticker application
OPTION 10
mada (Two service) and schemes
X
X
X
X
logos
Template details
When using two service logos with
two schemes logos
D
D
X
X
Service Logo Vertical
Use mada horizontal two services
composition with two schemes logos
below fit in schemes logo area,
aligned center with (X) clear space
X
X
X
X
X
between service symbol and schemes
logo area, schemes logo areas
aligned left and right with mada logo
and (X) clear space all around as shown
X
X
X
If more than two schemes logos it will
be added on a second raw fit in
schemes logo area with (x) clear space
in between, and (X) clear space all
around as shown
121mada Door and Cashier
sticker application
OPTION 11
mada (Two service) and schemes
X
X
logos
Template details
D
D
When using two service logos with
X
two schemes logos
Service Logo Horizontal
Use mada horizontal two services
X
X
X
X
composition with two schemes logos
below fit in schemes logo area with
(X) clear space in between, schemes
logos aligned left with mada logo and
(X) clear space all around as shown
X
X
If more than two schemes logos it will
be added on the same raw with (x)
D
clear space in between as shown
D
X
X
X
X
X
X
122mada Door and Cashier
sticker application
OPTION 12
mada (Three service) and schemes
X
X
X
X
logos
Template details
When using two service logos with
two schemes logos
D
D
D
D
Service Logo Vertical
D
D
Use mada vertical three services
D
D
composition with two schemes logos
below fit in schemes logo area,
X
X
aligned center with (X) clear space
between service symbol and schemes
logo area, schemes logo areas
aligned left and right with mada logo
X
X
X
X
X
and (X) clear space all around as shown
If more than two schemes logos it will
be added on a second raw fit in
X
X
schemes logo area with (x) clear space
in between, and (X) clear space all
around as shown
X
X
123mada Door and Cashier
sticker application
OPTION 13
mada (Three service) and schemes
X
X
logos
Template details
When using two service logos with
D
D
D
two schemes logos
X
Service Logo Vertical
Use mada horizontal three services
،composition with two schemes logos
X
X
X
below fit in schemes logo area,
aligned center with (X) clear space
between service symbol and schemes
logo area, schemes logo areas
aligned left and right with mada logo
X
X
and (X) clear space all around as shown
If more than two schemes logos it will
D
D
be added on the same raw with (x)
D
X
clear space in between as shown
X
X
X
X
X
X
124mada Door and Cashier
sticker application
OPTION 14
X
X
X
X
mada (atheer, naqd, new service)
with accepted here
Vertical logo template details
D
D
D
When using only one service logo
D
use the service logo vertical as is with
D
(X) clear space all around as shown
X
X
D
In case of two service logos to be
X
X
used in one sticker
X
X
Accepted here to be placed below the
service logo(s) with clear space in
X
X
between and around as shown
X
X
Exceptionally we use mada logo with
two service icons below with its
symbols aligned bottom with (D) clear
space in ،between aligned left with
D
D
mada logo with two (D) clear space
D
between mada logo and the service
X
X
symbols and (X) clear space all
around as shown, we call it mada
vertical two services composition
In case of more than two services
X
X
it will be added on another raw with
two (D) clear space between services
symbols, aligned left with mada logo
(D) clear space in between and (X)
clear space all around as shown, we
call it mada vertical three services
composition
125mada Door and Cashier
sticker application
OPTION 15
mada (atheer, naqd, new service)
with accepted here
X
X
Horizontal logo template details
When using only one service logo
D
use the service logo horizontal as is
X
X
with (X) clear space all around as
shown
In case of two service logos to be
X
X
used in one sticker
X
X
Accepted here to be placed beside
the service logo(s) from right side with
clear space in between and around as
D
D
shown
X
X
X
Exceptionally we use mada logo with
two service icons beside with its
symbols aligned bottom with mada
X
X
logo, with (D) clear space in ،between
and (X) clear space all around as
X
X
shown, we call it mada horizontal two
services composition
D
D
D
In case of more than two services
X
X
it will be added on the same raw with
its symbols aligned bottom with mada
logo with (D) clear space in between,
and (X) clear space all around as
X
X
shown, we call it mada horizontal
three services composition
126mada Door and Cashier
sticker application
OPTION 16
X
X
mada (one service) and schemes
logos with accepted here
Template details
D
When using only one service logo
with two schemes logos
X
X
Service Logo Vertical
Service logo with Accepted here, the
two schemes logos below fit in
schemes logo area, aligned center
X
X
with (X) clear space between service
symbol and schemes logo area,
schemes logo areas aligned left and
right with mada logo and (X) clear
X
X
X
space all around as shown
If more than two schemes logos it will
be added on a second raw fit in
schemes logo area with (x) clear
X
space in between, and (X) clear space
all around as shown
Service Logo Horizontal
D
X
X
Service logo with Accepted here, the
two schemes logos below fit in
schemes logo area with (X) clear
space in between, schemes logos
X
X
X
X
X
X
aligned left with mada logo and (X)
clear space all around as shown
If more than two schemes logos it will
be added on the same raw with (x)
clear space in between as shown
127mada Door and Cashier
sticker application
OPTION 17
mada (Two service) and schemes
X
X
X
X
logos with accepted here
Template details
When using two service logos with
D
D
two schemes logos
D
D
Service Logo Vertical
X
X
X
X
Use mada horizontal two services
composition with Accepted here, the
two schemes logos below fit in
schemes logo area, aligned center
X
X
X
X
with (X) clear space between service
symbol and schemes logo area,
schemes logo areas aligned left and
right with mada logo and (X) clear
X
X
X
X
X
space all around as shown
If more than two schemes logos it will
be added on a second raw fit in
X
X
schemes logo area with (x) clear space
in between, and (X) clear space all
around as shown
X
X
128mada Door and Cashier
sticker application
OPTION 18
mada (Two service) and schemes
X
logos with accepted here
Template details
D
When using two service logos with
D
X
X
two schemes logos
Service Logo Horizontal
Use mada horizontal two services
X
X
X
X
composition with Accepted here, the
two schemes logos below fit in
schemes logo area with (X) clear
space in between, schemes logos
aligned left with mada logo and (X)
X
clear space all around as shown
If more than two schemes logos it will
D
be added on the same raw with (x)
D
clear space in between as shown
X
X
X
X
X
X
X
X
X
X
129mada Door and Cashier
sticker application
OPTION 19
mada (Three service) and schemes
X
X
X
X
logos with accepted here
Template details
When using two service logos with
two schemes logos
D
D
D
D
Service Logo Vertical
D
D
Use mada vertical three services
D
D
composition with Accepted here, the
two schemes logos below fit in
X
X
X
X
schemes logo area, aligned center
with (X) clear space between service
symbol and schemes logo area,
schemes logo areas aligned left and
X
X
X
X
right with mada logo and (X) clear
space all around as shown
If more than two schemes logos it will
X
X
X
X
X
be added on a second raw fit in
schemes logo area with (x) clear space
in between, and (X) clear space all
around as shown
X
X
X
X
130mada Door and Cashier
sticker application
OPTION 20
mada (Three service) and schemes
X
logos with accepted here
Template details
When using two service logos with
D
D
D
two schemes logos
X
X
Service Logo Vertical
Use mada horizontal three services
composition with Accepted here, the
X
X
X
X
two schemes logos below fit in
schemes logo area, aligned center
with (X) clear space between service
symbol and schemes logo area,
schemes logo areas aligned left and
X
right with mada logo and (X) clear
space all around as shown
D
D
If more than two schemes logos it will
D
X
X
X
be added on the same raw with (x)
clear space in between as shown
X
X
X
X
X
X
X
131mada Door and Cashier
Sticker background color
Some changes will apply when using
different stickers backgrounds.
Stickers with white backgrounds
should always include mada logo with
black wordmark (text). This sticker
can be used on any surface material
of merchant's doors.
Stickers with black background
should always include mada logo with
white wordmark (text). Other
Schemes logos and their visibility
condition should also be taken into
consideration when this background
is adopted. This sticker can be used
on any surface material of merchant's
doors.
132mada Door and Cashier
Sticker background color
Some changes will apply when using
different stickers backgrounds.
Stickers with white backgrounds
should always include mada logo with
black wordmark (text). This sticker
can be used on any surface material
of merchant's doors.
Stickers with black background
should always include mada logo with
white wordmark (text). Other
Schemes logos and their visibility
condition should also be taken into
consideration when this background
is adopted. This sticker can be used
on any surface material of merchant's
doors.
133mada Door and Cashier
Sticker background color
Some changes will apply when using
different stickers backgrounds.
Stickers with white backgrounds
should always include mada logo with
black wordmark (text). This sticker
can be used on any surface material
of merchant's doors.
Stickers with black background
should always include mada logo with
white wordmark (text). Other
Schemes logos and their visibility
condition should also be taken into
consideration when this background
is adopted. This sticker can be used
on any surface material of merchant's
doors.
134Sector
Customized
stickers
135mada
Gas Station
application
136mada
Gas Station application
Horizontal Template details
Minimum size
11 cm
mada logo Plus (Accepted here)
mada logo Plus (Accepted here)
X
X
X
beside (right) with clear space in
between and around as shown
X
X
X
mada (atheer, naqd, new service)
When using only one service logo
X
X
use the service logo horizontal as is
with (X) clear space all around as
D
shown
X
X
X
X
In case of two service logos or
more to be used
D
D
X
X
Exceptionally we use mada logo with
two service icons beside with its
X
X
symbols aligned bottom with mada
logo, with (D) clear space in ،between
D
D
D
and (X) clear space all around as
X
X
shown, we call it mada horizontal two
services composition
In case of more than two services
it will be added on the same raw with
its symbols aligned bottom with mada
logo with (D) clear space in between,
and (X) clear space all around as
shown, we call it mada horizontal
three services composition
All information — grids, type, color,
size — is defined within the template.
137mada
Gas Station application
Horizontal Template details
X
X
X
mada logo Plus (Accepted here)
beside (right) with clear space in
between and around as shown
X
X
X
mada (atheer, naqd, new service)
Horizontal logo template details
X
X
When using only one service logo
D
use the service logo horizontal as is
with (X) clear space all around as
X
X
shown
In case of two service logos or
X
X
more to be used
Exceptionally we use mada logo with
D
D
two service icons beside with its
X
X
symbols aligned bottom with mada
logo, with (D) clear space in ،between
and (X) clear space all around as
X
X
shown, we call it mada horizontal two
services composition
D
D
D
X
X
In case of more than two services
it will be added on the same raw with
its symbols aligned bottom with mada
logo with (D) clear space in between,
and (X) clear space all around as
shown, we call it mada horizontal
three services composition
mada services logo should be
considered as one unit, can be
enlarged proportionally to fit the
area horizontally or vertically and
should be centered as shown
All information — grids, type, color,
size — is defined within the template.
138mada
Gas Station application
Horizontal Template details
mada logo Plus (Accepted here)
beside (right) with clear space in
between and around as shown
mada (atheer, naqd, new service)
Horizontal logo template details
X
X
X
When using only one service logo
use the service logo horizontal as is
X
X
X
with (X) clear space all around as
shown
In case of two service logos or
more to be used
Exceptionally we use mada logo with
two service icons beside with its
symbols aligned bottom with mada
logo, with (D) clear space in ،between
and (X) clear space all around as
shown, we call it mada horizontal two
services composition
In case of more than two services
X
X
it will be added on the same raw with
D
its symbols aligned bottom with mada
logo with (D) clear space in between,
X
X
and (X) clear space all around as
shown, we call it mada horizontal
three services composition
mada services logo should be
considered as one unit, can be
enlarged proportionally to fit the
area horizontally or vertically and
should be centered as shown
X
X
X
X
All information — grids, type, color,
D
D
D
D
D
size — is defined within the template.
X
X
X
X
139mada
Door sticker application
Minimum size
Vertical Template details
11 cm
mada logo Plus (Accepted here)
below (Centered) with clear space in
between and around as shown
In case of two service logos or
more to be used
X
X
Exceptionally we use mada logo with
two service icons below with its
X
X
symbols aligned bottom with (D) clear
space in ،between aligned left with
X
X
mada logo with two (D) clear space
between mada logo and the service
symbols and (X) clear space all
around as shown, we call it mada
vertical two services composition
In case of more than two services
it will be added on another raw with
X
X
two (D) clear space between services
symbols, aligned left with mada logo
(D) clear space in between and (X)
D
D
clear space all around as shown, we
X
X
call it mada vertical three services
composition
All information — grids, type, color,
size — is defined within the template.
X
X
X
X
D
D
D
D
D
D
X
X
D
X
X
140mada
Gas Station application
Vertical Template details
mada logo Plus (Accepted here)
below (Centered) with clear space in
between and around as shown
X
X
In case of two service logos or
more to be used
X
X
X
X
Exceptionally we use mada logo with
D
two service icons below with its
D
D
symbols aligned bottom with (D) clear
X
X
X
X
space in ،between aligned left with
mada logo with two (D) clear space
between mada logo and the service
symbols and (X) clear space all
around as shown, we call it mada
vertical two services composition
In case of more than two services
X
X
it will be added on another raw with
X
X
two (D) clear space between services
D
symbols, aligned left with mada logo
D
(D) clear space in between and (X)
D
D
D
D
clear space all around as shown, we
call it mada vertical three services
X
X
X
X
composition
All information — grids, type, color,
size — is defined within the template.
141mada
Gas Station application
Vertical Template details
X
mada logo Plus (Accepted here)
below (Centered) with clear space in
between and around as shown
In case of two service logos or
X
X
more to be used
Exceptionally we use mada logo with
two service icons below with its
symbols aligned bottom with (D) clear
X
space in ،between aligned left with
mada logo with two (D) clear space
between mada logo and the service
symbols and (X) clear space all
around as shown, we call it mada
X
X
X
X
vertical two services composition
In case of more than two services
it will be added on another raw with
D
D
D
D
two (D) clear space between services
D
symbols, aligned left with mada logo
X
X
X
X
(D) clear space in between and (X)
clear space all around as shown, we
call it mada vertical three services
X
X
composition
mada services logo should be
considered as one unit, can be
D
enlarged proportionally to fit the
D
area horizontally or vertically and
D
D
should be centered as shown
X
X
All information — grids, type, color,
size — is defined within the template.
142mada
PoS Terminal
brand
application
143mada
PoS Terminal brand application
mada placement visual - Primary
1
The mada logo always takes
precedence.
The primary logo to be placed at a
1
size of 30 mm wide and 11 mm height
(in Black or in White text) and should
be dominant and centered in the area
above the screen.
The mada symbol should be located
2
at the bottom of the device as shown
in 2 , located above the card insertion
slot and aligned to the location of the
symbol on the card.
2
Height of the mada symbol is 5.6 mm.
& These areas are for the use of
3
4
bank logo sticker only. The sticker
must at least include the following
terminal ID, toll-free number that the
merchant can contact to report an
issue or request consumable materials.
Logo must not be larger nor equal to
mada logo placed primarily at the
terminal.
4
3
Please Note:
The terminal number should be printed not written by hand
with high quality ink to prevent the number fadeout.
Vendor, PoS service provider and any other party can’t
use their logos at the terminal at all
mada logo should be printed using UV ink or silk screen
not sticker
144mada
PoS Terminal brand application
mada placement visual - Secondary
The mada logo always takes
precedence.
mada logo (in black or in white text)
takes areas and at a size of 30
2
1
1
2
mm wide and 11 mm height.
3
The mada symbol should be located
at the bottom of the device as shown
in 3 , located above the card insertion
slot and aligned to the location of the
symbol on the card.
Height of the mada symbol is 5.6 mm.
3
4
This area is for the use of bank
logo sticker only. The sticker must at
least include the following terminal ID,
toll-free number that the merchant can
contact to report an issue or request
4
consumable materials. Logo must not
be larger nor equal to mada logo
placed primarily at the terminal.
Please Note:
The terminal number should be printed not written by hand
with high quality ink to prevent the number fadeout.
Vendor, PoS service provider and any other party can’t
use their logos at the terminal at all
mada logo should be printed using UV ink or silk screen
not sticker
145mada
PoS Terminal brand application
mada placement visual - Exceptional
The mada logo always takes
precedence.
1
Exceptional case to be applied only
if PoS Terminal color similar to mada,
2
1
we recommend applying the mada
logo and symbol in full color in a
white box.
2
As long as mada logo can appear
properly, white box must not be used.
Please Note:
The terminal number should be printed not written by hand
with high quality ink to prevent the number fadeout.
Vendor, PoS service provider and any other party can’t
use their logos at the terminal at all
mada logo should be printed using UV ink or silk screen
not sticker
146mada
PoS Screen
PoS terminal.
Any mada-branded terminal should
show mada logo only on the PoS
screen while on standby mode.
Logo must be well positioned in a
A
1
style that is compliant with right
dimensions (see 1 ) i.e not to appear
compressed or stretchy (See 2 & 3 ).
mada logo should occupy not less
than 75% of free space on the
terminal screen.
If any other party such as banks or
merchants would like to utilize the
screen space (area A ) for its logo
placement, the following conditions
must be met:
• Obtain SAMA no objection on the
request.
• Time duration of logo display on
screen must be less than the time
set for mada logo.
• SAMA not objection is granted from
2
3
the Business Services Division of
General department of Payments
Systems.
Please Note:
Vendor, PoS service provider and any other party can’t
show their logo in any sizes or use the screen or terminal
of the PoS for branding or any other purposes
147mada PoS Screen
added services (atheer and naqd)
PoS terminal.
mada Services logos such as naqd
and atheer can be shown at the PoS
screen while on standby mode if the
service is available on that Point of
Sale only.
Logos must be well positioned in a
style that is compliant with right
dimensions i.e not to appear
compressed or stretchy or flipped
upside-down. atheer or naqd logos
should occupy not less than 75% of
free space on the terminal screen.
Display duration of atheer or naqd
logos on screen must be less or equal
to the time set for mada logo.
148Unattended
PoS Branding
149mada Unattended POS sticker
Minimum\Maximum size
8 cm
mada logo is our measuring unit
Maximum size is 8cm (logo) as shown,
atheer icon will follow proportionally and
the guidelines apply
Minimum size is 4cm (logo) as shown,
Maximum size
atheer icon will follow proportionally and
the guidelines apply
4 cm
Minimum size
150mada atheer logo sticker
(Horizontal / Vertical)
mada atheer logo sticker
The template featured provides
information and positioning of the
elements and the basic layout
principles specific to the format
Template details
X
X
We develop two compositions by
applying the previous parameters as
follows:
X
X
Vertical
mada atheer logo with (X) clear space
around as shown
Horizontal
mada atheer logo with (X) clear space
X
X
around as shown
Note: This sticker should be provided
to merchants with mada atheer
service available
X
X
151mada atheer Logo Vertical
and Schemes Logos
OPTION 01
mada atheer logo vertical and
Schemes logos
Template details
X
X
X
X
X
X
mada atheer logo plus Schemes
logos below with clear space in
between and around
Each Scheme logo area is equivalent
to ‘BxC’ as shown
X
X
X
X
X
X
Schemes logos aligned left and right
with mada atheer logo as shown
X
X
X
X
X
X
In case of more than two Schemes
logos it will be added on another row
with ‘X’ Clear space in between
X
X
X
X
152mada atheer Logo Horizontal
and Schemes Logos
OPTION 02
mada atheer logo horizontal and
Schemes logos
X
X
X
X
Template details
mada atheer logo plus Schemes
logos beside with clear space in
X
X
X
X
between and around, vertical align
centered as shown
Each Scheme logo area is equivalent
X
X
X
X
X
to ‘BxC’ as shown.
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
153mada with
Schemes Logos Vertical
OPTION 01
mada with Schemes logos
X
X
Template details
mada logo plus Schemes logos below
with clear space in between and
X
X
around as shown
Each Scheme logo area is equivalent
to ‘BxC’ as shown
X
X
Schemes logos aligned left and right
with the logo as shown
In case of more than two Schemes
logos it will be added on another row
X
X
X
X
with ‘X’ Clear space in between as
shown
X
X
X
X
X
X
X
X
X
X
X
X
154mada with
Schemes Logos Horizontal
OPTION 02
mada with Schemes logos
X
X
X
X
Template details
mada logo plus Schemes logos
beside with clear space in between
X
X
X
X
and around vertical align centered as
shown
X
X
X
X
X
Each Scheme logo area is equivalent
to ‘BxC’ as shown
Schemes logos aligned left and right
with the logo as shown
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
155Unattended Contactless
Sticker Placement
Sticker should be placed in a visible
eye level area if applicable, or
closest area to the reader
Sticker can be placed on the NFC
reader if guidelines apply
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
156Unattended Contactless
Sticker Placement
Sticker should be placed in a visible
eye level area if applicable, or
closest area to the reader
Sticker can be placed on the NFC
reader if guidelines apply
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
157Unattended Contactless
Reader Screen Branding
Sticker can be placed on the reader
screen if guidelines can apply
Each Scheme logo area is equivalent
to ‘BxC’ as shown
mada atheer logo vertical aligned top
with screen
Schemes logos vertical aligned
bottom with screen
X
X
clear space for mada atheer logo and
schemes logo is (X) in between and
X
X
around as shown
X
X
X
X
X
X
X
X
X
X
158Unattended Contact
Sticker Placement
Sticker should be placed in a visible
eye level area if applicable, or
closest area to the card inserter or
to the pin pad
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
159Unattended Contact
Sticker Placement
Sticker should be placed in a visible
eye level area if applicable, or
closest area to the card inserter or
to the pin pad
X
X
X
X
X
X
X
X
X
X
X
X
160mada
PoS Terminal
Receipt
161mada
PoS Terminal receipt
back receipt
Vendor′s Logo Vendor′s Logo Vendor′s Logo Vendor′s Logo Vendor′s Logo Vendor′s Logo Vendor′s Logo
mada logo (colored) on the middle
with ‘X’ clear space around.
Note: mada logo visibility is mandatory,
0.5cm
therefore using mada colors (Green & Blue) is
prohibited for this item.
0.5cm
TEXT MESSAGE / BANK
Front receipt
The average length: 13.5cm
For PoS Terminal front receipt
specifications, please refer to mada
Technical Book Point of Sale Section
or contact mada Certification Center
The average width: 4cm
TEXT MESSAGE / BANK
Logo height should be
proportionate with width
The average width: 5.5cm
162mada
Bank card
applicationmada Bank card application
(mada logo placement)
There are options to place mada logo
Placement of mada brand.
in banks cards.
Bank card — Horizontal
mada only (option 1).
Front
Back
22.35 mm
59.19 mm
5.54 mm
85.60 mm
85.60 mm
2.03 mm
2.03 mm
21 mm
20.45 mm
17.27 mm
42.5 mm
28.55 mm
15.24 mm
25.86 mm
19.23 mm
53.98 mm
19.23 mm
28.55 mm
53.98 mm
32 mm
44.1 mm
Bank Logotype Area
Authorised Signature
Chip
Chip
Signature Panel
Contacts
Contacts
5 mm width
7 mm height
Line 1
Primary Account Number
Primary Account Number (Front)
2.03 mm
Line 2
Scheme Marks
Scheme Marks
12x4 mm
EXPIRES
MM/YY
END OF
Line 3
Line 4
English Name
English Name (Front)
Line 5
Arabic Name (optional)
Arabic Name (Front, optional)
0.76 mm
10.25 mm
10.25 mm
EMBOSS
12 mm
19.87 mm
19.87 mm
37 mm
164mada Bank card application
(mada logo placement)
There are options to place mada logo
Placement of mada brand.
in banks cards.
Bank card — Horizontal
mada only (option 2).
Front
Back
22.35 mm
59.19 mm
5.54 mm
85.60 mm
85.60 mm
2.03 mm
2.03 mm
21 mm
20.45 mm
17.27 mm
42.5 mm
15.24 mm
19.23 mm
28.55 mm
53.98 mm
25.86 mm
19.23 mm
28.55 mm
53.98 mm
32 mm
44.1 mm
25.19 mm
Bank Logotype Area
Authorised Signature
Chip
Chip
Signature Panel
Contacts
Contacts
5 mm width
7 mm height
Line 1
Primary Account Number
Primary Account Number (Front)
2.03 mm
Line 2
Scheme Marks
Scheme Marks
12x4 mm
EXPIRES
MM/YY
END OF
Line 3
Line 4
English Name
English Name (Front)
Line 5
Arabic Name (optional)
Arabic Name (Front, optional)
0.76 mm
10.25 mm
10.25 mm
EMBOSS
12 mm
19.87 mm
19.87 mm
37 mm
165mada Bank card application
(mada logo placement)
There are options to place mada logo
Placement of mada brand.
in banks cards.
Bank card — Horizontal
mada only (option 3).
Front
Back
22.35 mm
59.19 mm
5.54 mm
85.60 mm
85.60 mm
2.03 mm
2.03 mm
21 mm
20.45 mm
17.27 mm
42.5 mm
15.24 mm
19.23 mm
53.98 mm
25.86 mm
19.23 mm
28.55 mm
53.98 mm
28.55 mm
32 mm
44.1 mm
Bank Logotype Area
Authorised Signature
Chip
Chip
Signature Panel
Contacts
Contacts
5 mm width
7 mm height
Line 1
Primary Account Number
Primary Account Number (Front)
2.03 mm
Line 2
Scheme Marks
Scheme Marks
12x4 mm
EXPIRES
MM/YY
END OF
Line 3
Line 4
English Name
English Name (Front)
Line 5
Arabic Name (optional)
Arabic Name (Front, optional)
0.76 mm
10.25 mm
10.25 mm
EMBOSS
12 mm
19.87 mm
19.87 mm
37 mm
166mada Bank card application
(Scheme Marks placement)
There are options to place mada logo
Placement of Scheme Marks
in banks cards.
Bank card — Horizontal
Dual scheme (option 1).
Front
Back
22.35 mm
59.19 mm
5.54 mm
85.60 mm
85.60 mm
2.03 mm
2.03 mm
21 mm
20.45 mm
17.27 mm
42.5 mm
25.86 mm
15.24 mm
19.23 mm
28.55 mm
19.23 mm
28.55 mm
53.98 mm
53.98 mm
32 mm
44.1 mm
Bank Logotype Area
Authorised Signature
Scheme Marks
Chip
Chip
Signature Panel
Area
Contacts
Contacts
38.81 mm
5 mm width
7 mm height
Line 1
Primary Account Number
Primary Account Number (Front)
2.03 mm
Line 2
Scheme Marks
Scheme Marks
12x4 mm
EXPIRES
MM/YY
END OF
Line 3
Line 4
English Name
English Name (Front)
Line 5
Arabic Name (optional)
Arabic Name (Front, optional)
10.25 mm
21.32 mm
10.25 mm
EMBOSS
12 mm
0.76 mm
19.87 mm
19.87 mm
37 mm
167mada Bank card application
(Scheme Marks placement)
There are options to place mada logo
Placement of Scheme Marks
in banks cards.
Bank card — Horizontal
Dual scheme (option 2).
Front
Back
81.54 mm
5.54 mm
85.60 mm
85.60 mm
2.03 mm
2.03 mm
21 mm
20.45 mm
17.27 mm
42.5 mm
25.86 mm
15.24 mm
28.55 mm
19.23 mm
28.55 mm
53.98 mm
53.98 mm
19.23 mm
32 mm
44.1 mm
16.5 mm
Bank Logotype Area
25.615 mm
Authorised Signature
Chip
Chip
Signature Panel
Contacts
Contacts
5 mm width
7 mm height
Line 1
Primary Account Number
Primary Account Number (Front)
2.03 mm
Line 2
12x4 mm
EXPIRES
Scheme Marks
Scheme Marks
MM/YY
14.8 mm
END OF
Line 3
Scheme Marks
Area
Line 4
English Name
English Name (Front)
Line 5
Arabic Name (optional)
Arabic Name (Front, optional)
10.25 mm
21.32 mm
10.25 mm
EMBOSS
12 mm
0.76 mm
19.87 mm
19.87 mm
37 mm
168mada Bank card application
(Scheme Marks placement)
There are options to place scheme
Placement of Scheme Marks
marks in banks cards.
Bank card — Horizontal
Dual scheme (option 3).
Front
Back
22.35 mm
59.19 mm
5.54 mm
85.60 mm
85.60 mm
2.03 mm
2.03 mm
21.32 mm
20.45 mm
17.27 mm
42.5 mm
25.86 mm
15.24 mm
19.23 mm
28.55 mm
53.98 mm
28.55 mm
19.23 mm
53.98 mm
32 mm
44.1 mm
Bank Logotype Area
38.81 mm
Authorised Signature
Scheme Marks
Chip
Chip
Area
Signature Panel
Contacts
Contacts
5 mm width
7 mm height
Line 1
Primary Account Number
Primary Account Number (Front)
2.03 mm
Line 2
12x4 mm
EXPIRES
MM/YY
END OF
Line 3
Line 4
English Name
English Name (Front)
Line 5
Arabic Name (optional)
Arabic Name (Front, optional)
21 mm
10.25 mm
10.25 mm
EMBOSS
12 mm
0.76 mm
19.87 mm
19.87 mm
37 mm
169mada
Bank card application
Bank card — Contactless.
Placement of
contactless icon.
22.35 mm
59.19 mm
85.60 mm
2.03 mm
21 mm
15.24 mm
28.55 mm
53.98 mm
25.86 mm
19.23 mm
Bank Logotype Area
Chip
Contacts
5 mm width
7 mm height
Line 1
Primary Account Number
49.92 mm
2.03 mm
Line 2
EXPIRES
MM/YY
END OF
Line 3
0.76 mm
21 mm
Line 4
English Name
2.03 mm
Line 5
Arabic Name (optional)
0.76 mm
10.25 mm
EMBOSS
19.87 mm
62.51 mm
2.03 mm
22.35 mm
59.19 mm
32.02 mm
85.60 mm
Bank Logotype Area
2.03 mm
21 mm
52.05 mm
85.6 mm
15.24 mm
28.55 mm
53.98 mm
26.16 mm
19.23 mm
Bank Logotype Area
Line 1
Primary Account Number
Line 2
EXPIRES
18 mm
2.03 mm
MM/YY
END OF
Line 3
English Name
Line 4
Chip
7 mm height
Contacts
Arabic Name (optional)
Line 5
5.6 mm width
Line 1
Primary Account Number
Chip
2.03 mm
Contacts
19.78 mm
18.18 mm
2.03 mm
Line 2
EXPIRES
MM/YY
END OF
Line 3
7 mm height
Line 4
English Name
5 mm height
Line 5
Arabic Name (optional)
10.25 mm
19.23 mm
0.76 mm
10.25 mm
EMBOSS
25.86 mm
22.21 mm
19.87 mm
62.51 mm
28.55 mm
53.98 mm
170mada Bank card application
(mada logo placement)
There are options to place mada logo
Placement of mada brand.
in banks cards.
Bank card — Vertical.
mada only (option 1).
Front
Back
49.92 mm
5.54 mm
0.76 mm
21 mm
85.60 mm
2.03 mm
2.03 mm
20.45 mm
17.27 mm
42.5 mm
19.23 mm
28.55 mm
53.98 mm
32 mm
44.1 mm
2.03 mm
Authorised Signature
Chip
32.02 mm
Signature Panel
Contacts
Bank Logotype Area
52.05 mm
Primary Account Number (Front)
85.6 mm
Scheme Marks
Scheme Marks
12x4 mm
Line 1
English Name (Front)
Primary Account Number
Arabic Name (Front, optional)
Line 2
EXPIRES
18 mm
2.03 mm
MM/YY
END OF
Line 3
English Name
Line 4
10.25 mm
Arabic Name (optional)
Line 5
12 mm
19.87 mm
37 mm
Chip
2.03 mm
Contacts
19.78 mm
5 mm height
10.25 mm
19.23 mm
25.86 mm
28.55 mm
53.98 mm
171mada Bank card application
(mada logo placement)
There are options to place mada logo
Placement of mada brand.
in banks cards.
Bank card — Vertical.
mada only (option 2).
Front
Back
49.92 mm
5.54 mm
0.76 mm
37.49 mm
85.60 mm
2.03 mm
2.03 mm
21 mm
20.45 mm
17.27 mm
42.5 mm
19.23 mm
28.55 mm
53.98 mm
32 mm
44.1 mm
2.03 mm
Authorised Signature
Chip
32.02 mm
Signature Panel
Contacts
Bank Logotype Area
52.05 mm
Primary Account Number (Front)
85.6 mm
Scheme Marks
Scheme Marks
12x4 mm
Line 1
English Name (Front)
Primary Account Number
Arabic Name (Front, optional)
Line 2
EXPIRES
18 mm
2.03 mm
MM/YY
END OF
Line 3
English Name
Line 4
10.25 mm
Arabic Name (optional)
Line 5
12 mm
19.87 mm
37 mm
Chip
2.03 mm
Contacts
19.78 mm
5 mm height
10.25 mm
19.23 mm
25.86 mm
28.55 mm
53.98 mm
172mada Bank card application
(mada logo placement)
There are options to place mada logo
Placement of mada brand.
in banks cards.
Bank card — Vertical.
mada only (option 3).
Front
Back
49.92 mm
5.54 mm
0.76 mm
21 mm
85.60 mm
2.03 mm
2.03 mm
20.45 mm
17.27 mm
42.5 mm
28.55 mm
19.23 mm
53.98 mm
32 mm
44.1 mm
2.03 mm
Authorised Signature
Chip
32.02 mm
Signature Panel
Contacts
Bank Logotype Area
52.05 mm
Primary Account Number (Front)
85.6 mm
12x4 mm
Scheme Marks
Scheme Marks
Line 1
English Name (Front)
Primary Account Number
Arabic Name (Front, optional)
Line 2
EXPIRES
18 mm
2.03 mm
MM/YY
END OF
Line 3
English Name
Line 4
10.25 mm
Arabic Name (optional)
Line 5
12 mm
19.87 mm
37 mm
Chip
2.03 mm
Contacts
19.78 mm
5 mm height
10.25 mm
19.23 mm
25.86 mm
28.55 mm
53.98 mm
173mada Bank card application
(Scheme Marks placement)
Bank card — Vertical.
Placement of Scheme Marks
Dual scheme.
Front
Back
49.92 mm
5.54 mm
0.76 mm
21 mm
85.60 mm
2.03 mm
2.03 mm
20.45 mm
17.27 mm
42.5 mm
28.55 mm
53.98 mm
19.23 mm
32 mm
44.1 mm
20.74 mm
2.03 mm
Scheme Marks Area
Authorised Signature
Chip
Signature Panel
Contacts
62.79 mm
18 mm
Primary Account Number (Front)
Bank Logotype Area
85.6 mm
Scheme Marks
Scheme Marks
12x4 mm
Line 1
English Name (Front)
Primary Account Number
Arabic Name (Front, optional)
Line 2
EXPIRES
18 mm
2.03 mm
MM/YY
END OF
Line 3
English Name
Line 4
10.25 mm
Arabic Name (optional)
Line 5
12 mm
19.87 mm
37 mm
Chip
2.03 mm
Contacts
19.78 mm
5 mm height
10.25 mm
19.23 mm
25.86 mm
28.55 mm
53.98 mm
174mada
Bank card application
Primary logo application
For cards with solid light colored
backgrounds, we recommend
applying the mada logo and symbol in
full color as shown.
Please note
These cards are samples for visual
purposes only. For sizes,
measurements and logo location,
please see the bank card applications
on the previous pages.
175mada
Bank card application
Primary logo application
For cards with dark colors, we
recommend applying the mada logo
with the white wordmark as shown.
Please note
These cards are samples for visual
purposes only. For sizes,
measurements and logo location,
please see the bank card applications
on the previous pages.
176mada
Bank card application
Exceptional logo application
Exceptional case to be applied only if
card with background color similar to
mada, we recommend applying the
mada logo and symbol in full color in
a white box as shown.
Please note
These cards are samples for visual
purposes only. For sizes,
measurements and logo location,
please refer to mada Technical Book
Point of Sale section or contact mada
Certification Center
177mada cards technical specifications
and related products
For more information about cards
design and product specifications,
please refer to mada technical book
or contact mada certification center.
178mada
Non-card
Contactless
179mada
Non-card Contactless
Template details
Payments-Primary Devices
mada logo is our measuring unit
minimum size is 21mm (logo)
contactless wave should always be
with mada logo on the right side
aligned top and bottom with mada
logo with minimum (X) clear space in
between
mada logo and contactless wave will
be horizontal and vertical aligned
center with the surface area with (X)
clear space around
wristband
Schemes logo should fit in scheme
logo area
X
X
X
Bank logo
The bank logo height should not
Scheme
Scheme
Scheme
X
X
logo 1
logo 2
logo 3
exceed the height or width of mada
X
X
X
logo as shown
Bank logo
Scheme
Scheme
Scheme
logo 1
logo 2
logo 3
180mada
Non-card Contactless
Template details
mada logo is our measuring unit
minimum size is 21mm (logo)
contactless wave should always be
with mada logo on the right side
aligned top and bottom with mada
logo with minimum (X) clear space in
between
Watch
mada logo and contactless wave will
be horizontal and vertical aligned
center with the surface area with (X)
clear space around
Schemes logo should fit in scheme
logo area
The bank logo height should not
exceed the height or width of mada
logo as shown
181mada
Non-card Contactless
Template details
mada logo is our measuring unit
minimum size is 21mm (logo)
contactless wave should always be
with mada logo on the right side
X
X
X
X
aligned top and bottom with mada
Bank logo
logo with minimum (X) clear space in
between
X
X
X
X
Scheme
Scheme
Scheme
Scheme
logo 1
logo 2
logo 3
logo 4
mada logo and contactless wave will
X
X
X
X
X
be horizontal and vertical aligned
center with the surface area with (X)
clear space around
Sticky Tags
Schemes logo should fit in scheme
logo area
The bank logo height should not
exceed the height or width of mada
Bank logo
logo as shown
Scheme
Scheme
Scheme
Scheme
logo 1
logo 2
logo 3
logo 4
mada only sticker
The template featured provides information and
positioning of the elements and the basic layout
principles specific to the format.
Template details
100% for mada
mada logo with ‘X’ Clear space
mada logo Plus (Accepted here) with clear space in
between and around as shown
182mada
Non-card Contactless
Template details
mada logo is our measuring unit
minimum size is 21mm (logo)
contactless wave should always be
with mada logo on the right side
aligned top and bottom with mada
logo with minimum (X) clear space in
X
Bank logo
between
X
Scheme
Scheme
logo 1
logo 2
mada logo and contactless wave will
X
X
X
X
X
X
be horizontal and vertical aligned
X
X
X
center with the surface area with (X)
clear space around
Mini tag (two-sided)
Schemes logo should fit in scheme
logo area
The bank logo height should not
exceed the height or width of mada
Bank logo
logo as shown
Scheme
Scheme
logo 1
logo 2
183mada
Non-card Contactless
Template details
mada logo is our measuring unit
minimum size is 21mm (logo)
contactless wave should always be
with mada logo on the right side
aligned top and bottom with mada
X
X
X
X
logo with minimum (X) clear space in
Bank
logo
between
X
X
X
Scheme
Scheme
mada logo and contactless wave will
logo 1
logo 2
be horizontal and vertical aligned
X
X
X
center with the surface area with (X)
clear space around
SIM chips
Schemes logo should fit in scheme
logo area
The bank logo height should not
Bank
exceed the height or width of mada
logo
logo as shown
Scheme
Scheme
logo 1
logo 2
184mada
Non-card Contactless
Some changes will apply when using
different backgrounds and materials.
Light background
should always include mada logo with
black wordmark (text)
Bank logo
Dark background
Scheme
Scheme
Scheme
Scheme
should always include mada logo with
logo 1
logo 2
logo 3
logo 4
white wordmark (text)
logo can be printed, engraved,
embossed etc. but it must be clear
and legible to the consumer.
on some very small form factors, use
of the minimum logo size or
contactless Indicator size might not
be feasible. In these circumstances,
Bank logo
smaller sizes may be used, subject to
mada Business Development Team
Scheme
Scheme
logo 1
logo 2
review and approval.
Bank
logo
Scheme
Scheme
logo 1
logo 2
185mada non cards and wearable technical
specifications and related products
For more information about mada non
cards design and product
specifications, please refer to mada
technical book or contact mada
certification center.
186mada
ATM Branding
187mada
ATM terminal
ATM terminal.
mada logo placement.
188mada
ATM terminal
ATM terminal.
The mada logo and symbol
(Option 01)
placement options.
mada logo should appear in the center of the
ATM screen. The logo width should be 60%
1
2
of the width of the screen.
The mada logo application:
1. The mada logo in a white box.
2. The mada logo on a white background.
X
X
X
X
BANK LOGO
BANK LOGO
BANK LOGO
SCHEME
SCHEME
MARK AREA 1
MARK AREA 2
SCHEME
SCHEME
SCHEME
SCHEME
MARK AREA 2
MARK AREA 2
MARK AREA 1
MARK AREA 1
189mada
ATM terminal
ATM terminal.
mada logo placement options.
(Option 02)
mada logo should appear in the center of the
ATM screen. The logo width should be 60%
of the width of the screen.
X
X
X
X
Bank Logo Here
BANK LOGO
BANK LOGO
SCHEME
SCHEME
SCHEME
SCHEME
MARK AREA 2
MARK AREA 2
MARK AREA 1
MARK AREA 1
190mada
ATM terminal
ATM terminal.
mada logo and symbol
(Option 03)
placement options.
in branch standalone ATM
The mada symbol should be aligned
to the size and placement of the
symbol as it appears on the card.
Height of mada symbol in
a white box is 5.6 mm.
Bank Logo
Here
SCHEME
SCHEME
MARK AREA 1
MARK AREA 2
5.6 mm height
4.5mm width
191mada
ATM terminal
Standby mode
Standby mode
mada logo should appear in the center of the
ATM screen. The logo width should be 60%
of the width of the screen.
Thanking mode
A thanking message (as shown) to appear
after transaction is complete
Thanking mode
Thank you for using
192mada
ATM terminal
ATM terminal.
mada symbol placement detail.
The symbol should be applied to
the ATM just above the card insertion
area and applied as a hard durable
sticker where possible. Alternately,
painted on if the bank can maintain
high quality production and match
exact dimensions.
The mada symbol should be aligned
to the size and placement of the
symbol as it appears on the card.
Height of mada symbol is 5 mm.
5.6 mm height
Height of mada symbol in
a white box is 5.6 mm.
EXPIRES
END OF
English Name
Primary Account Number
MM/YY
Contacts
Chip
Bank Logotype Area
Arabic Name (optional)
193mada
ATM Receipt
194mada
ATM Receipt
back receipt
mada logo (colored) on the middle
with ‘X’ clear space around.
Note: mada logo visibility is mandatory,
therefore using mada colors (Green & Blue) is
prohibited for this item.
Front receipt
BANK website & Phone number
BANK website & Phone number
Please refer to mada technical book
ATM section or contact mada
certification center.
TEXT MESSAGE / BANK
TEXT MESSAGE / BANK
195mada
Drive-thru
ATM Branding
196mada
ATM Branding
mada logo is our measuring unit
Minimum size is 35cm (logo) as
minimum size: 35cm
shown and the guidelines apply
mada logo will be horizontal and
vertical aligned center with the
signage surface area with (X) clear
X
X
space around as shown
Some changes will apply when using
different backgrounds.
White background
should always include mada logo with
X
X
black wordmark (text)
Black background
should always include mada logo with
white wordmark (text)
197mada
ATM Branding
mada logo on
Template details
2 faces
Two faces signage shaping a
rectangular box, with mada logo on
both sides with (X) clear space
around, and a minimum sides width
of an (X) clear space as shown
White background
should always include mada logo with
black wordmark (text)
Black background
should always include mada logo with
Option 1
Option 2
white wordmark (text)
2 faces in white
2 faces in white
background
background
Flat Design
X
X
X
X
X
X
X
X
X
X
X
X
198mada
ATM Branding
mada logo on
Template details
3 faces
Three faces signage shaping a
cubical box, with mada logo on three
sides with (X) clear space around
space as shown
White background
should always include mada logo with
black wordmark (text)
Black background
should always include mada logo with
white wordmark (text)
Option 1
Option 2
3 faces in white
3 faces in black
background
background
Flat Design
X
X
X
X
X
X
X
X
X
X
X
X
199mada
ATM Branding
mada logo on
4 faces
Option 1
Option 2
4 faces in white
4 faces in black
background
background
Flat Design
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
200mada
ATM Branding
Material
Backlight box, printed or 3D logo
20113
mada
TAWASUL
TEAMmada
TAWASUL TEAM
Our logo is the centrepiece that our
A
identity evolve around.
B
Logo is the only constant element.
By dissecting our logo we develop
C
multi measurement units.
X
The logo width is reflected by ‘A’
The symbol width is reflected by ‘B’
X
The symbol height is reflected by ‘C’
Clear
The height of the green area of the
Space
symbol is reflected by ‘X’ as shown.
The clear space area is equivalent to
‘X’ as shown.
(TAWASUL TEAM) area is equivalent
AxC
to ‘AxC’ as shown.
Tawasul Team also being referred to
as mada Development Quality Team
(MDQT) is a special team part of an
organization appointed by SAMA to
monitor and improve mada service
standards across bank ATMs and
POS terminals by site visits to
locations. The team’s role includes,
but not limited to, the verification of
all the branding and merchant set
ups, quality of service, and other
principles as per the instructions set
by SAMA.
203mada
TAWASUL TEAM
T- shirts
TAWASUL
Front Side View
Side View
Polo shirt style - mada logo (colored)
on left front, TAWASUL TEAM
wordmark always in capital letters
(black color) on left sleeve botton as
shown.
فــــــريـــــق تـــــــواصـــل
TAWASUL TEAM
For everyday
Minimum and maximum sizes as
Minimum size
shown.
logo with clear space
30 mm x65 mm
Note: mada logo visibility is mandatory,
Maximum size
therefore using mada colors (Green & Blue) is
logo with clear space
40 mm x90 mm
prohibited for this item.
فــــــريـــــق تـــــــواصـــل
TAWASUL TEAM
For everyday
204mada
TAWASUL TEAM
Pants
Pants
Black
Black
Hats
For everyday
Hat - mada logo (colored) on the
front, TAWASUL TEAM wordmark is
always in capital letters (black color)
on left side as shown.
Minimum and maximum sizes as
shown.
Note: mada logo visibility is mandatory,
therefore using mada colors (Green & Blue) is
Minimum size
prohibited for this item.
logo with clear space
30 mm x65 mm
Maximum size
logo with clear space
40 mm x90 mm
TAWASUL
205mada
TAWASUL TEAM
Cars
mada logo (colored) on the front
doors with ‘X’ clear space around,
TAWASUL TEAM wordmark is always
in capital letters (black color) on the
back doors as shown.
فــــــريـــــق تـــــــواصـــل
TAWASUL TEAM
For everyday
Minimum size as shown
Note: mada logo visibility is mandatory,
therefore using mada colors (Green & Blue) is
prohibited for this item.
Minimum size
Minimum size
250 mm
250 mm
فــــــريـــــق تـــــــواصـــل
TAWASUL TEAM
For everyday
206mada
TAWASUL TEAM
Duffle Bag/Backpack
TAWASUL
mada logo (colored) on the Biggest
surface of the bag with ‘X’ clear
space around, TAWASUL TEAM
wordmark is always in capital letters
(black color) below mada logo.
In case it should be placed next to
mada logo, mada logo should always
be on the left side.
For everyday
For everyday
فــــــريـــــق تـــــــواصـــل
فــــــريـــــق تـــــــواصـــل
Minimum size as shown
TAWASUL TEAM
TAWASUL TEAM
Note: mada logo visibility is mandatory,
Minimum size
therefore using mada colors (Green & Blue) is
100 mm
prohibited for this item.
For everyday
For everyday
Minimum size
100 mm
207mada
TAWASUL TEAM
Pens/Notebook
Notebook
mada logo (colored) on top left with
‘X’ clear space around, TAWASUL
For everyday
TEAM wordmark is always in capital
letters (black color) top right aligned
centered with mada logo as shown.
Pens
mada logo should always be on top.
Minimum size as shown
Note: mada logo visibility is mandatory,
therefore using mada colors (Green & Blue) is
prohibited for this item.
20mm
20814
Merchant
Service
Providermada
Merchant Service Provider
Our logo is the centerpiece that our
A
identity evolve around.
B
Logo is the only constant element.
By dissecting our logo we develop
multi measurement units.
C
The logo width is reflected by ‘A’
X
The symbol width is reflected by ‘B’
The symbol height is reflected by ‘C’
X
The height of the green area of the
symbol is reflected by ‘X’ as shown.
Clear
Space
The clear space area is equivalent to
‘X’ as shown.
AxC
(MSP logo) area is equivalent to ‘AxC’
it should fit in height or width as
shown.
A Merchant Service Provider (MSP) is
an organization or agent that provides
a full suite of merchant services and
support within the context of POS
installation and on-going
AxC
maintenance. MSP supports and
manages a bundled service to include
,but not limited, POS devices,
connectivity, call center, monitoring
systems, mada POS standard
requirements, and mada brand
guideline requirements. This agent is
nominated by one of the acquiring
banks in the KSA where it should be
registered and approved by SAMA
before being allowed to provide such
commercial activity.
210mada
Merchant Service Provider
T- shirts
MSP
Front Side View
Side View
Polo shirt style - mada logo (colored)
on left front, MSP logo (colored) on
left sleeve button as shown.
Minimum and maximum sizes as
shown.
MSP
LOGO
For everyday
Minimum size
Note: mada logo visibility is mandatory,
logo with clear space
therefore using mada colors (Green & Blue) is
30 mm x65 mm
prohibited for this item.
Maximum size
logo with clear space
40 mm x90 mm
MSP
LOGO
For everyday
211mada
Merchant Service Provider
Pants
Pants
Black
Black
Hats
For everyday
White Hat - mada logo (colored) on
the front, MSP logo (colored) on left
side as shown.
Minimum and maximum sizes as
shown.
Note: mada logo visibility is mandatory,
therefore using mada colors (Green & Blue) is
prohibited for this item.
Minimum size
logo with clear space
30 mm x65 mm
Maximum size
logo with clear space
40 mm x90 mm
MSP
212mada
Merchant Service Provider
Cars
mada logo (colored) on the front
doors with ‘X’ clear space around,
MSP logo (colored) on the back doors
as shown.
MSP LOGO
Minimum size as shown
For everyday
Note: mada logo visibility is mandatory,
therefore using mada colors (Green & Blue) is
prohibited for this item.
Minimum size
Minimum size
250 mm
250 mm
MSP LOGO
For everyday
213mada
Merchant Service Provider
Duffle Bag/Backpack
MSP
mada logo (colored) on the Biggest
surface of the bag with ‘X’ clear
space around, MSP logo (colored)
below mada logo.
In case it should be placed next to
mada logo, mada logo should always
be on the left side.
For everyday
For everyday
Note: mada logo visibility is mandatory,
MSP LOGO
MSP LOGO
therefore using mada colors (Green & Blue) is
prohibited for this item.
Minimum size
100 mm
For everyday
For everyday
Minimum size
100 mm
214mada
Merchant Service Provider
Pens/Notebook
Notebook
MSP
mada logo (colored) on top left with
LOGO
‘X’ clear space around, MSP logo
For everyday
(colored) top right aligned centered
with mada logo as shown.
Pens
MSP
LOGO
mada logo should always be on top.
Minimum size as shown
Note: mada logo visibility is mandatory,
therefore using mada colors (Green & Blue) is
prohibited for this item.
20mm
MSP
LOGO
215
