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Brand Guidelines © 2022 Deel. All rights reserved.

Jun 2022 . Version 1.1 Created by Digital Champions This document is never printed, unless is officially requested

Deel Brand Guidelines 03 Version 1.1 Table of content Overview Applications About Deel Stationeries 01 01 What is a brand? Uniform design 02 02 Deel brand identity Truck Design 03 03 Stamp 04 Design Tools Brand Mark 01 Isolation Area 02 Logo variations 03 Brand Mark Colors 04 App Icon 05 Brand Mark Violations 06 Graphic Elements Color Palette 01 Color Combination 02 Typography 03 Layout Design 04 Digital Screens 05 Outdoors 06

Deel Brand Guidelines 04 Version 1.1 01 About Deel Overview 02 What is a brand? 03 Deel brand identity

Deel Brand Guidelines Overview 01. About Deel Version 1.1 05 About deelTM Deel is the biggest online platform conveniently connecting electronics buyers and sellers in Egypt and creating a digital marketplace as part of digitizing small and medium businesses within the industry.

Deel Brand Guidelines Overview 02. What is a brand? 06 Version 1.1 What ia a brand? A brand is the relationship between an entity and its audience and is earned over time. This is how your audience perceives you. This is where your brand identity elements comes in to form a distinctive look and feel for your brand.

Deel Brand Guidelines Overview 02. What is a brand? 07 Version 1.1 DeelTM brand Efficient Keywords identity User-friendly Flexible Smart Connected

Deel Brand Guidelines Overview 02. What is a brand? 08 Version 1.1 DeelTM brand Deel's brand identity is built identity on abstract and simple shapes, bold slab fonts and high contrast color to create a modern, eye catching identity that resonates with audiences and communicates the simplicity yet edginess of the brand clearly.

Deel Brand Guidelines 04 Version 1.1 01 Brand Mark 02 Isolation Area Design Tools 03 Logo variations 04 Brand Mark Colors 05 App Icon 06 Brand Mark Violations

Deel Brand Guidelines Design Tools Brand Mark 10 Version 1.1 Brand Mark DeelTM Brand Mark is the primary logo for all communications. Though it is rarely used at a large scale, it should be used the most often.

Deel Brand Guidelines 11 Design Tools Brand Mark Version 1.1 Brand Mark DeelTM Brand Mark is built on abstract and simple shapes, bold slab font and high contrast color to create a modern, eye catching identity that resonates with audiencesften.

Deel Brand Guidelines Design Tools Brand Mark Version 1.1 12

Deel Brand Guidelines Design Tools Brand Mark Version 1.1 13

Deel Brand Guidelines Design Tools Brand Mark Version 1.1 14

Deel Brand Guidelines Design Tools Isolation Area Version 1.1 14 Area of isolation and The brand wordmark must be bordered by a minimum size protection zone for an overall prominent position, clear legibility and coherence with the rest of the design elements.

Deel Brand Guidelines Design Tools Logo Variations Version 1.1 15 Logo variations DeelTM Brand Mark is Designed to be implemented across a broad range of media, Logo EN version Embelm Logo AR version

Deel Brand Guidelines Design Tools Isolation Area Version 1.1 16 Area of isolation and minimum size

Deel Brand Guidelines Design Tools Logo Colors Version 1.1 17 Brand Mark Colors Our lockup has maximum impact when it appears on a contrasting color.

Deel Brand Guidelines Design Tools Logo Colors Version 1.1 18 Black logo White logo White logo. For use on dark photographic Black and white logo. For use in those and dark colored backgrounds where full instances in which full color printing color printing is not available. is not available or where poor print quality may affect the integrity of the logo.

Deel Brand Guidelines Design Tools App Icon Version 1.1 19 Powered by B.TECH Case 01 The “Powered by B.TECH” lockup is used as part of the wordmark (deel) logo in key visuals.

Deel Brand Guidelines Design Tools App Icon Version 1.1 20 Powered by B.TECH Case 02 The “Powered by B.TECH” lockup is used for print and social comms. Let's make a deel.

Deel Brand Guidelines Design Tools App Icon Version 1.1 21 App Icon The application icon must be bordered by a protection zone for an overall prominent position, clear legibility and coherence. The icon must be used with the same ratio presented. This ratio must not be altered and should be resized with the same clear space on all digtial platforms.

Deel Brand Guidelines 22 Design Tools Violations Version 1.1 Do not add any visual effects on Do not display the brand mark without Never modify the brand Brand Mark the brand mark. ensuring sufficient contrast against mark. Violations the background. Our trademarks were created with specific intent. Please keep their integrity intact. Do not add the colored logo on Do not miscolor or outline the Do not add any graphics on the brand mark. brand mark. the brand mark.

Deel Brand Guidelines 23 Version 1.1 01 Color Palette 02 Color Combination Graphic Elements 03 Typography 04 Layout Design 05 Digital Screens 06 Outdoors

Deel Brand Guidelines 24 Graphic Elements Colors Version 1.1 #004aff #f7f2ec Color Palette C C 84% 2% R R 0 247 M M 69% 3% G G 74 242 Y Y 0% 5% B B 255 236 K K 0% 0% The brand’s signature colors are one of the main elements that aid in brand recognition when used correctly and consistently. #041f69 C 100% R 4 M 95% G 31 Y 27% B 105 K 23% C 60% R 0 M 0% G 239 #00efa9 Y 53% B 169 K 0% C 0% R 251 M 13% G 223 #fbdfd3 Y 13% B 211 K 0%

Deel Brand Guidelines 25 Graphic Elements Colors Version 1.1 Let's make Let's make Let's make Color Combination a deel. a deel. a deel. DeelTM brand colors were selected and designed to be used in combination with each other. These combinations bring energy to our compositions Let's make Let's make a deel. a deel.

Deel Brand Guidelines 26 Graphic Elements Typography Version 1.1 Poppins EN Typeface Museo Families ABCDEFGHIJKLMN ABCDEFGHIJKLMN The brand’s typeface is one of the main elements that aid in brand recognition OPQRSTUVWXYZ when used correctly and consistently. The OPQRSTUVWXYZ chosen typeface is friendly to reflect the brand identity. abcdefghijklmn abcdefghijklmn opqrstuvwxyz opqrstuvwxyz 1234567890%&?! 1234567890%&?! SUBTITLES, BODY COPY, DISPLAY TYPE, CHART DATA HEADLINES

Deel Brand Guidelines 27 Graphic Elements Typography Version 1.1 FF Shamel 29LT Bukra AR Typeface Families Sans One Bold The brand’s typeface is one of the main elements that aid in brand recognition أ ب ت ث ج ح خ د ذ ر ز أ ب ت ث ج ح خ د ذ ر ز when used correctly and consistently. The chosen typeface is friendly to reflect the brand identity. س ش ص ض ط ظ ع غ س ش ص ض ط ظ ع ف ق ك ل م ن ه و ي غ ف ق ك ل م ن ه و ي !#٪١٢٣٤٥٦٧٨٩٠ !#٪١٢٣٤٥٦٧٨٩٠ SUBTITLES, BODY COPY, DISPLAY TYPE, CHART DATA HEADLINES

Deel Brand Guidelines 28 Graphic Elements Posters Version 1.1 معاملات أسهل معاملات أسهل deel-app.com deel-app.com deel-app.com وبيع أكتر مع وبيع أكتر مع معاملات أسهل وبيع أكتر مع هي أكبر منصة على الإنترنت تربط بشكل ملائم بين مشتري وبائعي الإلكترونيات في .مصر وتخلق سوقا رقميا

Deel Brand Guidelines 29 Graphic Elements Posters Version 1.1 Let's make Looking for deel-app.com deel-app.com deel-app.com a deel. an electronics deal? deel From buyers to sellers deelTM is the biggest online platform conveniently connecting electronics buyers and sellers in Egypt and creating a digital marketplace.

Deel Brand Guidelines 30 Graphic Elements Exterior Design Version 1.1 معاملات أسهل وبيع أكتر مع زور deel-app.com لمعرفة المزيد

Deel Brand Guidelines 31 Graphic Elements Exterior Design Version 1.1 Looking for an electronics deal? deel Visit deel-app.com to learn more.

Deel Brand Guidelines Graphic Elements Social Media Version 1.1 32 Let's make a deel. deelTM is the biggest online platform conveniently connecting electronics buyers and sellers in Egypt and creating a digital marketplace. Let's make a deel.

Deel Brand Guidelines Graphic Elements Appliocation Version 1.1 33

Deel Brand Guidelines Graphic Elements Website Version 1.1 34 Looking for an electronics deal? deel deelTM is the biggest online platform conveniently connecting electronics buyers and sellers in Egypt and creating a digital marketplace. learn more

Deel Brand Guidelines Graphic Elements Building Sign Version 1.1 35

Deel Brand Guidelines Version 1.1 36 Applications 01 Stationeries 02 Uniform design 03 Truck Design 04 Stamp

Deel Brand Guidelines Applications Stationeries Jun 2022 . Version 1.1 37

Deel Brand Guidelines Uniform Jun 2022 . Version 1.1 Applications 38

Deel Brand Guidelines Truck Design Jun 2022 . Version 1.1 Applications 39

Deel Brand Guidelines 40 Truck Design Jun 2022 . Version 1.1 Applications

Deel Brand Guidelines Stamp Jun 2022 . Version 1.1 41 Applications

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