BRAND GUIDELINES • 2019BRAND GUIDELINES • 201900.
3
INDEX
Introduction
01.
05.
07.
Typography
Templates
Latin Typefaces
Social Media Templates
Arabic Typeface
Recommendations
02.
Applications
06.
Identity
03.
Juice Cup 500Ml.
The Logo
Juice Cup 300Ml.
Logo Construction
Juice Bottle 2L.
Clear Space
Juice Bottle 1L.
Incorrect Usage of the Logo
Juice Pack
Logo Placement
Small Paper Bag
Slogan
Big Paper Bag
Illustrations
Straw
Monochrome Illustrations
Soft Serve Cup
Blue Cup Icon
Soft Serve Pack
Pattern 01
Retail Bottle
Pattern 02
Nutritional Drink
Toast Wrap
Panini Wrap
Brand Colors
04.
DHAHIA JUICE BRAND GUIDELINES 2019
Wrapping Paper
Coffee Cup
Primary Brand Colours
Fruit Cut Cup
Secondary Brand Colours
Napkin
Logo Color Applications
Wet Wipes Sachet
Acceptable Logo Applications
Bags
Illustrations Color Application
Shelf Talker & Wobbler
Menu01
INTRODUCTION
DHAHIA JUICE BRAND GUIDELINES 201901.
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INTRODUCTION
This is a guide for the Dhahia Juice brand. It summarizes how
it looks, functions, and how it can be applied consistently
across different mediums.
Dhahia Juice’s brand has a delicate identity that is very
familiar to Kuwaiti society. The famous cocktails have unique
names that are extremely popular amongst customers. The
blue cup of Dhahia Juice is an icon and is a constant reminder
of the brand.
DHAHIA JUICE BRAND GUIDELINES 201902
RECOMMENDATIONS
DHAHIA JUICE BRAND GUIDELINES 201902.
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RECOMMENDATIONS
•
focus more on ambient marketing such as community marketing that
will cause both offline and online impact and word of mouth
•
Instore cross selling visually not dependant only on verbal cross selling
•
Marketing that will target new aspirational audience who are into
health drinks
•
Aligning social media - especially Instagram with a brand strategy
and not only posting a mood board visually. Therefore each post has a
purpose including more interactive posts that show the product with
people, social interaction
•
Capitalising on both online and offline media tools depending on the
target audience and the objective of the message
•
Getting younger audiences to see the value behind the history of dhahia
DHAHIA JUICE BRAND GUIDELINES 2019
juice, what does it mean to be 40 years old and why is that important03
IDENTITY
DHAHIA JUICE BRAND GUIDELINES 201903.1
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THE LOGO
DHAHIA JUICE BRAND GUIDELINES 201903.2
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LOGO CONSTRUCTION
DHAHIA JUICE BRAND GUIDELINES 201903.3
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CLEAR SPACE
Clear Space
and Minimum size requirements
Being Dhahia Juice’s primary brand element,
the Logo requires enough clear space to stand out
wherever it is used.
To make things easier, the clear space is equal to double
the height of the latin logotype.
The same clear space guideline applies to all Dhahia
Juice logo versions.
To ensure clear legibility of the Dhahia Juice Logo, it
should not be used for sizes less than the set minimum
size requirements.
DHAHIA JUICE BRAND GUIDELINES 2019
Minimum size requirements
35mm
100px03.4
12
INCORRECT USAGE OF THE LOGO
Never distort the logo.
Never add effects to the logo.
Never change the layout of the logo
Never flip the logo Composition.
and logotype.
DHAHIA JUICE BRAND GUIDELINES 2019
Never change the latin font.
Never fill the logo with images.
Never add a gradient to the logo.
Never use colours that are not defined
in the brand colour palette.03.5
13
LOGO PLACEMENT
There is no strict rule for Dhahia Juice logo positioning
however, Dhahia Juice logo’s favourite location is
centered. If the layout doesn’t allow, it can be placed in
other corners respective to the context language and
respecting the logo safe area.
DHAHIA JUICE BRAND GUIDELINES 201903.6
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SLOGAN
GE Dinar Two font used for Dhahia Juice Slogan
DHAHIA JUICE BRAND GUIDELINES 201903.7
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ILLUSTRATIONS
DHAHIA JUICE BRAND GUIDELINES 201903.8
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MONOCHROME ILLUSTRATIONS
DHAHIA JUICE BRAND GUIDELINES 201903.9
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BLUE CUP ICON
DHAHIA JUICE BRAND GUIDELINES 2019PATTERN 01PATTERN 0204
BRAND COLORS
DHAHIA JUICE BRAND GUIDELINES 201904.1
PRIMARY BRAND COLORS
Primary Colour 01
PANTONE 636 C
C 51 M 0 Y 9 K 0
R 139 G 211 B 230
#8BD3E6
Primary Colour 02
PANTONE 221 C
C 9 M 100 Y 26 K 38
R 145 G 0 B 72
#91004804.2
SECONDARY BRAND COLORS
Secondary Colour 01
PANTONE 637 C
C 61 M 0 Y 16 K 0
R 78 G 195 B 224
#4EC3E0
Secondary Colour 02
PANTONE 222 C
C 31 M 99 Y 40 K 37
R 108 G 29 B 69
#6C1D4504.3
23
LOGO COLOR APPLICATIONS
DHAHIA JUICE BRAND GUIDELINES 201904.4
ACCEPTABLE LOGO APPLICATIONS04.5
25
ILLUSTRATIONS COLOR APPLICATIONS
DHAHIA JUICE BRAND GUIDELINES 201905
TYPOGRAPHY
DHAHIA JUICE BRAND GUIDELINES 201905.1
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LATIN TYPEFACES
Chaparral Pro
Aa
Chaparral Pro Regular
Bb
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Aa
Chaparral Pro Bold
Bb
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DHAHIA JUICE BRAND GUIDELINES 2019
abcdefghijklmnopqrstuvwxyz
123456789005.2
28
ARABIC TYPEFACE
GE Dinar Two
أ ج ب د
GE Dinar Two Light
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
ط ظ ع غ ف ق ك ل م ن ه و ي
1234567890
أ ج ب د
GE Dinar Two Medium
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
DHAHIA JUICE BRAND GUIDELINES 2019
ط ظ ع غ ف ق ك ل م ن ه و ي
123456789006
APPLICATIONS
DHAHIA JUICE BRAND GUIDELINES 201906.1
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JUICE CUP 500ML.
DHAHIA JUICE BRAND GUIDELINES 201906.2
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JUICE CUP 300ML.
DHAHIA JUICE BRAND GUIDELINES 201906.3
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JUICE BOTTLE 2L.
DHAHIA JUICE BRAND GUIDELINES 201906.4
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JUICE BOTTLE 1L.
DHAHIA JUICE BRAND GUIDELINES 201906.5
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JUICE PACK
DHAHIA JUICE BRAND GUIDELINES 201906.6
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SMALL PAPER BAG
DHAHIA JUICE BRAND GUIDELINES 201906.7
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BIG PAPER BAG
DHAHIA JUICE BRAND GUIDELINES 201906.8
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STRAW
DHAHIA JUICE BRAND GUIDELINES 201906.9
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SOFT SERVE CUP
DHAHIA JUICE BRAND GUIDELINES 201906.10
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SOFT SERVE PACK
DHAHIA JUICE BRAND GUIDELINES 201906.11
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RETAIL BOTTLE
DHAHIA JUICE BRAND GUIDELINES 201906.12
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NUTRITIONAL DRINK
DHAHIA JUICE BRAND GUIDELINES 201906.13
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TOAST WRAP
DHAHIA JUICE BRAND GUIDELINES 201906.14
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PANINI WRAP
DHAHIA JUICE BRAND GUIDELINES 201906.15
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WRAPPING PAPER
DHAHIA JUICE BRAND GUIDELINES 201906.16
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COFFEE CUP
DHAHIA JUICE BRAND GUIDELINES 201906.17
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FRUIT CUT CUP
DHAHIA JUICE BRAND GUIDELINES 201906.18
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NAPKIN
DHAHIA JUICE BRAND GUIDELINES 201906.19
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WET WIPES SACHET
DHAHIA JUICE BRAND GUIDELINES 201906.20
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BAGS
DHAHIA JUICE BRAND GUIDELINES 201906.21
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SHELF TALKER & WOBBLER
DHAHIA JUICE BRAND GUIDELINES 201906.22
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MENU
عصير الناس
Juices of the People
قصة عصير الضاحيه
بدأت القصة عام ابكشك صغير في 978السالم جمعية ضاحية عبد اهلل
ومنه أصبح علامة محلية مشهورة، ما يميزنا هو أن أغلب خلطات العصير
المشهورة إكتشفها وسماها زبائننا وهي الآن من الأكثر مبيعا وطلبا، كانت
البداية متواضعة وظلت بسيطة بنكهات العصير اللذيذة وبالعلبة الرزقاء
1 L
500 ml
300 ml
2 L
1 L
500 ml
300 ml
2 L
المشهورة وكذلك بذكريات الزبائن الجميلة، هذا ما أدى إلى أن يكون عصير
عوار قلب
فيراري
الضاحية هو عصير الناس.
0.65
1
1.75
3.25
0.75
1
1.75
3.25
Awar Galb
Ferrari
فراولة، مانجا، ايس كريم
فراولة، ايس كريم
Mango, strawberry, ice cream
Strawberry, ice cream
The Story
دميره
قز
0.6
0.8
1.5
3
0.8
1
1.8
3.5
Behind Dhahia Juice
Dimeera
Gazz
أفوكادو، فراولة، مانجا، ايس كريم
برتقال، فراولة
It all started in a kiosk in 1978, “Aldhahiya Juice” located in Dhahiat
Avocado, strawberry, mango, ice cream
Orange, strawberry
Abdullah Al Salem Co-op grew from a quick, on the go juice pick up
to a national icon. Adding to a part of our history, most of the juice
بونورة
كبولة
0.6
0.8
1.5
3
0.75
1
1.75
3.25
recipes are created and named by our customers, many of which
Bo Nora
Kabola
are the best sellers today. It was a humble start and remains to be
فراولة، موز، ايس كريم
ليمون، فراولة
humble through it’s flavour, iconic blue cup and the sentimental
Strawberry, banana, ice cream
Lemon, strawberry
memories it provides many customers. This is what makes Aldhahia
juice the juice of the people.
إمبراطور
إشطة
0.7
1
1.75
3.25
0.75
1
1.75
3.25
Embarat…07
TEMPLATES
DHAHIA JUICE BRAND GUIDELINES 201907.1
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SOCIAL MEDIA TEMPLATE
Cup
•
To be used as a signature and keep
consistant placement
Text
•
For English use Chaparral font, For
arabic use GE Dinar Two font
•
Use 30% of the artwork
Fruits
•
Can be used different crops and layout
•
Use 30% of the artwork
DHAHIA JUICE BRAND GUIDELINES 201907.2
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SOCIAL MEDIA TEMPLATE
Cup
•
To be used as a signature and keep
consistant placement
Text
•
For English use Chaparral font, For
arabic use GE Dinar Two font
•
Use 30% of the artwork
DHAHIA JUICE BRAND GUIDELINES 201907.3
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SOCIAL MEDIA TEMPLATE
Cup
•
To be used as a signature and keep
consistant placement
Text
•
For English use Chaparral font, For
arabic use GE Dinar Two font
•
Use 30% of the artwork
Picture
•
When taking images, maintain the bright
exposure look with a focus on fresh
ingeredients and vibrant atmospheres
DHAHIA JUICE BRAND GUIDELINES 201907.4
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SOCIAL MEDIA TEMPLATE
Logo
•
Place it in one of the corners
(Preferably right buttom)
Pattern
•
Use 20% of the artwork
•
Make sure to have a contrast between
the image and the pattern colors
•
Use a color from the color palette
DHAHIA JUICE BRAND GUIDELINES 2019BRANDING BY
RAW DESIGN STUDIO
20th Floor, Panasonic Tower, Fahad Al Salem Street, Qibla, Kuwait.
+965 22279325 | info@rawdesign.me | @rawdesign_kw
rawdesign.medhahiajuice.com
