الهيئة العامة لتنظيم الإعلام — الهيئة العامة لتنظيم الإعلام

صفحات الدليل

Introduction This guide book serves as the brand identity guideline for GAMR, General Authority of Media Regulation. It aims to deliver a consistent and professional standard of brand impression and communication to all our potential customer audiences. Therefore, we expect organizations that are delivering services on our behalf to achieve the same standards. This document provides guidance about the standards that should be applied to all brand identity implementations and communications, including digital and printed materials. It also offers the basis for creating additional applications. Following the rules of this manual is mandatory to ensure a consistent brand image. Please contact GAMR’s management and marketing team for identity queries and the use of the brand mark and templates. www.gamr.gov.sa © 2023 Copyrights reserved GAMR Brand Identity Manual 02

Contents Introduction 2.3 Color System 1.0 Brand Basics 2.4 Color Combination 1.1 Brand Mark Lock-up 2.5 Color System Usage 1.2 Brand Mark Versions 3.0 Brand Typography 1.3 Brand Mark Color Versions - Main 3.1 Brand Typography 1.4 Brand Mark Color Versions - Horizontal B 3.2 Typesetting Guide 1.5 Brand Mark Color Versions - Vertical 3.3 Universal Fonts 1.6 Hierarchy 3.4 Typesetting Guide 1.7 Brand Graphics (White Background) 4.0 Reproduction Guidelines 4.1 Clear Space 1.8 Brand Graphics (Dark Background) 4.2 Minimum Size 1.9 Brand Graphics (Turquoise Background) 4.3 Acceptable Backgrounds 1.4 Brand Graphics 4.4 Unacceptable Backgrounds 2.0 Brand Colors 4.5 Misuses 2.1 Primary Colors 4.6 Brand Mark Placement 2.2 Secondary Colors 4.7 Brand Mark Placement in Videos GAMR Brand Identity Manual 03

1.1 Brand Mark Lock-up Serving as the main brand signature, the brand mark appears in the shown lockup in a dynamic and modern horizontal flow, in Arabic reading direction. The figure displays the lockup guidelines which are only relevant when a brand mark reconstruction is needed, such as to build a 3D implementation. Use always the master file, which is available in all common formats, and do not attempt to re-build the brand mark. Logotype Symbol Brand mark GAMR Brand Identity Manual 05

1.2 Brand Mark Versions Main Horizontal B Vertical GAMR Brand Identity Manual 06

1.3 Brand Mark Color Versions - Main The preferred reproduction of GAMR Main brand mark is in its positive full color version on white background. Alternatively, the logo may be reversed only out of GAMR dark purple background color from the brand primary palette, in order to secure enough contrast for proper visibility and brand recognition Main Version Reverse Main Version purpose. Use the monochrome (single color) version for special reproduction, such as special ink and paint. The monochrome reverse is the main brand mark version in use for logo placement on colored backgrounds. When production limitation exists and the use of a Reverse Monochrome Version Monochrome Version full color logo is not possible, the grayscale version is to be applied and not an automatic conversion. Rarely, the use of bitmap (black and white) version is necessary. Example: fax transmissions, stamps and film exposure for special finishes such as foil blocking and embossing dyes. Grayscale Version Bitmap Version GAMR Brand Identity Manual 07

1.4 Brand Mark Color Versions - Horizontal B The preferred reproduction of GAMR Horizontal B brand mark is in its positive full color version on white background. Alternatively, the logo may be reversed only out of GAMR dark purple background color from the brand primary palette, in order to secure enough Main Version Reverse Main Version contrast for proper visibility and brand recognition purpose. Use the monochrome (single color) version for special reproduction, such as special ink and paint. The monochrome reverse is the main brand mark version in use for logo placement on colored backgrounds. Reverse Monochrome Version Monochrome Version When production limitation exists and the use of a full color logo is not possible, the grayscale version is to be applied and not an automatic conversion. Rarely, the use of bitmap (black and white) version is necessary. Example: fax transmissions, stamps and film exposure for special finishes such as foil blocking and embossing dyes. Grayscale Version Bitmap Version GAMR Brand Identity Manual 08

1.5 Brand Mark Color Versions - Vertical The preferred reproduction of GAMR Vertical brand mark is in its positive full color version on white background. Alternatively, the logo may be reversed only out of GAMR dark purple background color from the brand primary palette, in order to secure enough contrast for proper visibility and brand recognition purpose. Use the monochrome (single color) version for Monochrome Version Main Version Reverse Main Version special reproduction, such as special ink and paint. The monochrome reverse is the main brand mark version in use for logo placement on colored backgrounds. When production limitation exists and the use of a full color logo is not possible, the grayscale version is to be applied and not an automatic conversion. Rarely, the use of bitmap (black and white) version is necessary. Example: fax transmissions, stamps and film exposure for special finishes such as foil blocking and embossing dyes. Bitmap Version Reverse Monochrome Version Grayscale Version GAMR Brand Identity Manual 09

1.6 Hierarchy The brand mark represents GAMR as a signature, and therefore appears in every touch point with its audience. To manage this brand behaviour, follow here shown branding hierarchy: 1st Rank Branding This is the main form of branding, using the full brand mark for the master and sub-brands alike. It is used mainly in brand applications for recognition and communication purposes. 2nd Rank Branding The brand symbol represents GAMR when an 1st Rank Branding application does not allow the use of a full brand mark. GAMR 2nd Rank Branding GAMR Brand Identity Manual 10

1.7 Brand Graphics (White Background) Our brand graphics expresses our visual identity. It will be used throughout the brand applications, creating a unifıed visual style for the entire brand. It depicts our mission in a vibrancy and dynamic motion, it is a simplifıed and modern. GAMR Brand Identity Manual 11

1.8 Brand Graphics (Dark Background) Our brand graphics expresses our visual identity. It will be used throughout the brand applications, creating a unifıed visual style for the entire brand. It depicts our mission in a vibrancy and dynamic motion, it is a simplifıed and modern. GAMR Brand Identity Manual 12

1.9 Brand Graphics (Turquoise Background) Our brand graphics expresses our visual identity. It will be used throughout the brand applications, creating a unifıed visual style for the entire brand. It depicts our mission in a vibrancy and dynamic motion, it is a simplifıed and modern. GAMR Brand Identity Manual 13

2.0 Brand Colors

2.1 Primary Brand Colors For consistent brand recognition, GAMR owns a set of primary colors that form the frontline signals with CMYK 73, 0, 30, 0 CMYK 95, 100, 10, 40 strong recall value. They are mainly presented in the RGB 0, 186, 189 RGB 37, 21, 92 brand mark and they appear first in the brand #00babd #25155c applications. The brand uses process color reproduction - with CMYK values - in most brand applications and 75% 75% communication. For digital applications use the RGB and HEX values. 50% 50% Use the full color brand mark unless a single color 25% 25% production is inevitable, such as sticker, paint reproductions, and micro size logo. Do not use automatic conversion of CMYK values into spot or additive colors. CMYK 0, 73, 50, 0 CMYK 63, 93, 0, 0 RGB 241, 107, 107 RGB 122, 57, 150 #f16b6b #7a3996 75% 75% 50% 50% 25% 25% GAMR Brand Identity Manual 15

2.2 Secondary Brand Colors GAMR uses a set of secondary colors to complement its color language to support the primary colors in CMYK 0, 38, 13, 0 CMYK 4, 9, 10, 0 expressing the brand personality. This palette creates RGB 255, 177, 186 RGB 242, 229, 221 a practical set of colors that cover all design needs, to #ffb1ba #f2e5dd communicate GAMR to a broad audience with a variety of messages. To offer the GAMR a cohesive color language, opt 75% 75% always for using the full tone color for designing layouts. When you need to use brand color 50% 50% backgrounds for text or other graphic elements, you may use lighter tints from the color palette. 25% 25% CMYK 70, 20, 0, 0 CMYK 51, 43, 44, 8 RGB 51, 163, 220 RGB 128, 128, 128 #33a3dc #808080 75% 75% 50% 50% 25% 25% GAMR Brand Identity Manual 16

2.3 Color System These color ranges have been specially selected ra B nd ry C ma ol or Pri s to support Tanmiah’s visual identity. They form a corporate palette that expresses the brand attributes in the language of colors. #7 A3 C 99 55 6 51 Tanmiah’s color palette includes a bright color #2 range and a dark or muted color range. The colors serve as backgrounds for the corporate signature, area fillers and layout elements in all applications, except for the official items #F D (Example: stationery, only primary colors are AB 16 B6 used). 0B B #0 The selected collection provides enough flexibility for a designer to create suitable color combinations for all sorts of visual messages. It is allowed to use GAMR primary colors & their tints (down to 20%) in combination with solid 0 colors or tints from this palette only. #F 08 2E 08 5D #8 D #F C 3D FB 3A 1B A #3 Se rs lo co Co nd y ar GAMR Brand Identity Manual 17

2.4 Color Combination Master Combination To design the right color message, use a relevant combination of brand colors. The shown combinations are examples of different brand expressions by varying their color stress. Dominant colors are the most apparent in layouts and are general mood setters. They stress headings, titles, form background color or tone visual. Subordinate colors support the dominant color, occupy less space or have less weight. The are used as graphic devices. Accents are fillers are normally used as background, for framing text, elements and imagery. Accents should be sparely applied. Support Combination Dominant Accent Subordinate GAMR Brand Identity Manual 18

2.5 Color System Usage Ton Tone A color tint is a mixture of a color ink and white in order to reduce its opacity and make it light and transparent. Tint Ton GAMR color tints should only be used in support of primary and secondary colors as a way to extend these full tone colors for specific application needs, such as creating charts, graphs, video, web or user interfaces, and layout backgrounds in general. Tint Ton Tints can be used to create layout hierarchy, separate color spaces, construct overlays and extend core colors. They can extend the range of Tint Ton primary and secondary colors, it is important though to be judicious when using the combination of colors: too many colors can create Paragraph Heading Intro paragraph in Blind text accumsan et iusto praesent luptatum delenit augue ipsum duis dolore te feugait facilisily feugiat unwanted complexity in a design. Paragraph Heading – This paragraph of example copy shows how to form bulleted copy and similar forms of text subdivisions to enable you to compare styles. – This paragraph of example copy shows how to form bulleted copy to Tints should never be used independently from full compare styles, weights and sizes of type that are available. To highlight a part of the text: conse tetuer adip iscing elit. Suspendisse tone colors of the brand palettes. sodales nulla. Etiam sed risus. Etiam velit. Nulla vel sapien vehicula tellus dapibus blandit. – This paragraph of example copy shows how to form bulleted copy and simila…

3.0 Brand Typography

3.1 Brand Typography GAMR typefaces are intended for headings, sub-heading, naming, titles and main brand messages. These hero fonts are used in all brand applications, communication, as well as corporate and legal material. Aa/أبجد SST Arabic Family ABCDEFGHIJKLMN Upgrading local media content 0123456789 OPQRSTUVWXYZ to reach the global level !?@#$%&-+= أ ب ت ث ج ح خ د ذ ر ز الإرتقاء بالمحتوى الإعلامي 0123456789 س ش ص ض ط ظ ع غ المحلي للوصول إلى العالمية !?@#$%&-+= ف ق ك ل م ن ه و ي GAMR Brand Identity Manual 21

3.2 Typesetting Guide For a coherent brand image, a set of family typefaces serves the brand in typesetting content information, body copy and contact details. The use of different weights allows flexibility and better readability. Latin Arabic أ ب ت ث ج ح خ د ذ ر ز س ش ص ABCDEFGHIJKLMNOPQRSTUVWXYZ Body copy Body copy ض ط ظ ع غ ف ق ك ل م ن ه و ي abcdefghijklmnopqrstuvwxyz Content text Content text Small text Small text 0123456789!@#$%&-+= 0123456789!@#$%&-+= SST Arabic - Roman SST Arabic - Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ أ ب ت ث ج ح خ د ذ ر ز س ش ص Sub-Heading Sub-Heading abcdefghijklmnopqrstuvwxyz ض ط ظ ع غ ف ق ك ل م ن ه و ي Captions Captions Featured text Featured text 0123456789!@#$%&-+= 0123456789!@#$%&-+= SST Arabic- Medium SST Arabic - Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ أ ب ت ث ج ح خ د ذ ر ز س ش ص Text highlight Text highlight abcdefghijklmnopqrstuvwxyz Paragraph ض ط ظ ع غ ف ق ك ل م ن ه و ي Paragraph heading heading 0123456789!@#$%&-+= 0123456789!@#$%&-+= Fine Print Fine Print SST Arabic - Bold SST Arabic - Bold GAMR Brand Identity Manual 22

3.3 Universal Fonts To preserve the brand image, the use of this set of font is necessary for Microsoft Office applications, e-mail signature, soft files that are involved via e-mail or any other method and to work universally on all common platforms. Latin Arabic أ ب ت ث ج ح خ د ذ ر ز س ش ص ABCDEFGHIJKLMNOPQRSTUVWXYZ Body copy Body copy ض ط ظ ع غ ف ق ك ل م ن ه و ي abcdefghijklmnopqrstuvwxyz Content text Content text Small text Small text =+-&%$#@!9876543210 0123456789!@#$%&-+= Segoe UI Regular Segoe UI Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ أ ب ت ث ج ح خ د ذ ر ز س ش ص Sub-Heading Sub-Heading abcdefghijklmnopqrstuvwxyz Captions ض ط ظ ع غ ف ق ك ل م ن ه و ي Captions Featured text Featured text 0123456789!@#$%&-+= =+-&%$#@!9876543210 Segoe UI Semibold Segoe UI Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ أ ب ت ث ج ح خ د ذ ر ز س ش ص Text highlight Text highlight Paragraph abcdefghijklmnopqrstuvwxyz Paragraph ض ط ظ ع غ ف ق ك ل م ن ه و ي heading heading 0123456789!@#$%&-+= =+-&%$#@!9876543210 Fine Print Fine Print Segoe UI Bold Segoe UI Bold GAMR Brand Identity Manual 23

3.4 Typesetting Guide Arabic Latin All applications shall follow a unified typographic style, Titles in SST which requires adherence to a typesetting guide. العناوين بخط اس اس Arabic - Bold Using various weights in Arabic, creates the needed text تي ارابيك -بولد differentiation. In Latin, headings and titles should always use title case (initial caps) and flush text alignment. Central text alignment is not allowed. Key messages that العناوين المساندة بخط اس اس Sub-heading in SST require extra stress can use the bold weight, example: تي ارابيك -وسط quotes. Use true end dashes ( – ) and not hyphens ( - ). Arabic - Medium Arabic Specifications رؤوس الفقرات بخط اس اس تي ارابيك -بولد Paragraph Heading in SST Arabic - Bold – Main Headings: Somar - Bold Paragraph in SST Arabic - Roman. Blind text accumsan et النصوص بخط اس اس تي ارابيك - رومان. هذا النص ليس للقراءة. – Subheadings: Somar - Medium iusto praesent luptatum delenit augue ipsum duis dolore te فقد وضع في هذا المكان لملء الحيز الذي سيشغله النص الصحيح – Intro: Somar - Light feugait facilisily feugiat لاحقا. وفائدته لنا في هذه المرحلة تتخلص نموذجا للخط. – Paragraph Headings: Somar - Bold رؤوس الفقرات بخط اس اس تي ارابيك -بولد – Body copy: Somar - Regular Paragraph Heading in SST Arabic - Bold – النصوص بخط اس اس تي ارابيك - رومان. هذا نص وضع في هذا – Paragraph in SST Arabic - Roman. This paragraph of – Text highlight: Somar - Bold المكان لملء الحيز الذي سيشغله النص الصحيح لاحقا، وفائدته لنا example copy shows how to form bullet…

4.0 Reproduction Guidelines

4.1 Clear Space 20% X To ensure prominence and legibility, the brand mark is always surrounded by a minimum area of clear space. The clear space 50% X 50% X remains free of other elements, such as type, graphics and imagery. The minimum area of clear space is shown by the rectangular frame containing the brand mark. The construction of the rectangle is based X on the height of the logo symbol. This forms the optimum clear space and may be increased wherever possible. The rectangle itself is not visible and does not print. 50% X 50% X X 15% X 50% X 50% X 50% X 50% X X X 20% X X 50% X 50% X 50% X 50% X GAMR Brand Identity Manual 26

4.2 Minimum Size To ensure sufficient branding, apply the minimum size rule when placing the brand mark on any communication or advertising material. Size measurement is based on the width of GAMR brand mark Brand identity applications reproduced the brand mark in an optimum size, please use the provided templates. 30 mm 20 mm 40 mm 10 mm GAMR Brand Identity Manual 27

4.3 Acceptable Backgrounds The figures demonstrate examples of permitted backgrounds for placing GAMR's brandmark. The main focus is on securing enough visibility and contrast to preserve visibility and maintain consistent branding. GAMR's brandmark shall preferably appear on white background or dark Blue White background. It is NOT permitted to place the main logo versions on another background colors. Gradient Dark Purple GAMR Brand Identity Manual 28

4.4 Unacceptable Backgrounds The figures show examples of non-permitted brand mark placements. Reason here is the reduced contrast and loss of logo clarity. Avoid using alien colors and apply a suitable color from the supporting palette for placing the positive brandmark version on solid backgrounds. Primary colors offer Do not place on a corporate color with insufficient contrast tints for the same purpose. Heterogeneous, busy or patterned photographic backgrounds harm the needed brand mark visibility and are therefore not permitted. Do not place the logo on the Do not use an alien heterogeneous pattern background or non-corporate color Do not place the logo on the heterogeneous photographic background GAMR Brand Identity Manual 29

4.5 Misuses Shown in the figures are some unacceptable uses of GAMR’s brand mark. The brand mark should always be reproduced from the master artworks, do not reconstruct the logo. The brand mark should never be Do not use alien colors Do not alter the logo color Do not distort the logo altered, redrawn, recolored or manipulated in any way. It is not allowed to append more descriptors to the logo, such as department names. Please ensure that GAMR’s brand mark is used correctly at all times. Do not reproduce with low resolution Do not reproduce with incorrect color values Do not outline the logo Do not remove any elements Do not use shadow or stroke Do not change component proportion GAMR Brand Identity Manual 30

4.6 Brand Mark Placement Correct placement of the brand mark will help ensure the integrity of the visual identity. The logo can be placed at the top, bottom, centre or the four corners. Whenever possible, the brand mark should appear in the right on Arabic or bilingual محتوى عربي English Content applications and in the left on English هذا النص هو مثال لنص يمكن أن يستبدل في نفس المساحة، لقد تم توليد هذا النص من مولد Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy applications. النص العربى، حيث يمكنك أن تولد مثل هذا النص أو العديد من النصوص الأخرى إضافة إلى زيادة nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi عدد الحروف التى يولدها التطبيق.إذا كنت تحتاج إلى عدد أكبر من الفقرات يتيح لك مولد النص enim ad minim veniam, quis nostrud exerci tation ullamcorper.suscipit العربى زيادة عدد الفقرات كما تريد، النص لن يبدو مقسما ولا يحوي أخطاء لغوية، مولد النص lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure العربى مفيد لمصممي المواقع على وجه الخصوص، حيث يحتاج العميل فى كثير من الأحيان أن dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore يطلع على صورة حقيقية للتصميم. eu feugiat nulla facilisis at vero eros et accumsan et iusto. If the format is vertical or narrow, like a pylon, the brand mark should appear in the Brand Mark Placement A - English Brand Mark Placement A - Arabic upper center with consideration of the clear space guide. محتوى عربي English Content هذا النص هو مثال…

4.7 Brand Mark Placement in Videos It’s recommended to have the logo in full white color, as it is a neutral color and can be visible on most of the videos background. Please mind leaving an equal space from the right side of the logo and top side of the logo. X X 0.50%X 0.50%X 0.50%X 0.50%X GAMR Brand Identity Manual 32