المؤتمر التقني العالمي - ليب — المؤتمر التقني العالمي - ليب

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22.01.24 Version 5.2 Visual Identity Guidelines Standard Edition

LEAP - Visual Identity Guidelines This document will help you understand the basic elements of our identity system. It explains how to use the system and serves as a source of inspiration for you to help us continue building a global brand people love to be a part of.

Introduction. LEAP is the global platform and event in Saudi Arabia for emerging technologies – it’s where new is happening now and technologies get adopted first. We bring together the world’s leading tech companies, global start- ups and innovators. If you’re seriously interested in new technology and its positive potential, you really can’t miss it. At the heart of a rapidly transforming economy and progressing society, opportunity abounds here at a pace like nowhere else and never before. LEAP is supported by the Saudi Arabia Ministry for Communications and Technology, organised by leading global specialist Informa Tech and attracting major global players who want to connect and make progress for all. We’re where new happens, new makes a difference and new follows through. Join us on the journey for tech driven good growth for you, your work and the society we all share. LEAP WHERE NEW IS NOW

The logo. The logo.

The logo. Our logo is the most important part of our identity. It carries our brand colours as well as typography, creating coherence and brand recognition across a lot of different touchpoints.

The logo. Logotype Colored logo & Tagline Main logo (Arabic) المؤتمر التقني الدولي Arabic English 1 - 3فبراير 2022 واجهة الرياض Colored logo & Tagline Main logo (English) The Global Tech Event Arabic English Riyadh Front 1 - 3 Feburary Expo Centre 2022

The logo. Avatar Our avatar contains both our L-symbol and our gradient colour. It carries our identity and represents us on multiple platforms from the App-icon to the Instagram profile picture. Avatar Icon cropping The avatar is constructed so that it can be placed and cropped from square to circle without scaling.

Typography. Typography.

Typography. Typography is a foundational pillar in our identity. LEAP’s dynamic, high contrast use of typography is fundamental in building a strong and recognisable brand.

Typography for video. Typography for Static design. Montserrat Montserrat sans arabic نوتو سانسNoto Font (English) Font (English) Font (Arabic) Font (Arabic) Montserrat Montserrat Montserrat Extrabold Extrabold نوتو سانس Montserrat Montserrat نوتو سانس Bold Bold نوتو سانس Montserrat Montserrat Semibold Semibold Remember Remember Font weights can be mixed and matched Font weights can be mixed and matched at your own discretion. As long as it is at your own discretion. As long as it is clear and keeps layouts and designs clear and keeps layouts and designs clean and impactful. clean and impactful. Use optical kerning for headlines and Use optical kerning for headlines and metric kerning for body copy. metric kerning for body copy.

Colours. Colours.

Colours. Our colours are a huge part of our brand. We use consistent colours so we can strengthen our brand awareness. When people see our colour palette, we want them to think about LEAP.

Colours. How to work with our colours Our colours Primary colours The LEAP gradient is the colour that helps set LEAP apart. It consists of neon Neon pink Purple Dark Blue colours that represent the bright spark HEX: EB3DF7 HEX: 8A30C7 HEX: 3A29AB in one and another’s innovations, and CMYK: 3 ,0 ,75 ,5 CMYK: 0 ,0 ,84 ,61 CMYK: 33 ,0 ,76 ,66 the deep blue that creates the smooth PMS: PMS: PMS: bridge between ideas. Neon blue Black White The greys can be used as background HEX: 73FAFD HEX: 000000 HEX: FFFFFF for documents and reports. Gold is CMYK: 1 ,0 ,1 ,55 CMYK: 90 ,67 ,68 ,75 CMYK: 0 ,0 ,0 ,0 an accent colour and should be used PMS: PMS: PMS: sparingly. Secondary colours Light grey Grey Gold HEX: F0F0F0 HEX: C7C7C7 HEX: FAB03B CMYK: 0 ,3 ,3 ,4 CMYK: 0 ,17 ,17 ,22 CMYK: 0 ,87 ,35 ,0 PMS: PMS: PMS: Gradient 50% 38% 62% Neon pink Neon blue Dark Blue HEX: EB3DF7 HEX: 73FAFD HEX: 3A29AB CMYK: 3 ,0 ,75 ,5 CMYK: 1 ,0 ,1 ,55 CMYK: 33 ,0 ,76 ,66 PMS: PMS: PMS: Remember The gradient can be used in linear or free form, as long as the balance reflects the gradient shown on this page. Text should always remain black or white, depending on colour composition.

Visuals. Visuals.

Visuals. Key visuals Our key visuals consist of human talent at the centre, surrounded by vibrant and high imapct tech visuals. The cosmic theme combines technological themes within an open and free flowing style.

Visuals. Logo placement on SM Posts المؤتمر التقني الدولي 1 - 3فبراير 2022 واجهة الرياض