/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIAL/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
Project: KARAMELLA
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIAL/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
MAIN WORD MARK
(PRIMARY LOGO)
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALWord Mark / Primary Logo / V01Word Mark / Primary Logo / V02/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
MAIN WORD MARK
(SECONDARY LOGO)
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALWord Mark / Secondary Logo / V01Word Mark / Secondary Logo / V02/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
MAIN WORD MARK
(ICON)
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALWord Mark / Icon / V01Word Mark / Icon / V02Word Mark / Icon / V03Word Mark / Icon / V04Word Mark / Arabic Logo/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
MAIN WORD MARK
(MAIN CHARACTER)
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALWord Mark / Illustrations / Main Character / V01Word Mark / Symbol / V02
Word Mark / Illustrations / Main Character / V02Word Mark / Illustrations / Main Character / V03/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
MAIN WORD MARK
(MAIN CHARACTER/ ELEMENTS)
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALWord Mark / Element / V01Word Mark / Element / V02/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
MAIN WORD MARK
(SECONDARY CHARACTER)
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALWord Mark / Element / V01/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
BRAND USAGE
(IDEAS)
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALBrand Usage / Idea 01@karamella.ae
Brand Usage / Idea 01/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
TYPOGRAPHY
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALBlopy Font (Regular) Is mostly used for
LIFE
headers and statements, & is perfect for
large paragraphs of text, like menu
information.
Anton (Regular) Is mostly used for headers and state-
ments, & is perfect for large paragraphs of text, like
menu information.
IS BETTER
Aa
WITH
AA
1234
ICECREAM
1234
@karamella.aeCAKE
TODAY
IT
I CHOOSE
JOY
EASY
@karamella.ae
@karamella.ae
TypographyYOU
ICE CREAM
CAN
MAKES ME
USER-
DO IT
”
FRIENDLY
-COFFEE
TypographyTAKE HOME
SUPER SOFT SERVE
PUMPKIN SPICE CHI LATTE
VANILLA
MADE WITH REAL PUMPKINS
250G MADE IN THE UAE
Typography/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
COLOUR PALETTE
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALCMYK: 00-00-00-00
CMYK: 76-76-00-00
CMYK: 00-92-82-00
CMYK: 02-00-13-00
CMYK: 04-22-00-00
RGB: 255-255-255
RGB: 43-43-249
RGB: 249-53-53
RGB: 251-250-226
RGB: 255-204-255
ffffff
#2b2bf9
#f93535
#fbfae2
#ffccff
White
Pantone 293C
Pantone 185C
7799C (40%)
Pantone 250C
Primary Colour PaletteHow to pair colorsCMYK: 00-41-55-00
CMYK: 00-00-00-00
CMYK: 0.16-01-09-00
CMYK: 00-22-11-00
RGB: 251-167-120
RGB: 255-255-255
RGB: 255-250-232
RGB: 253-207-206
#fba778
ffffff
#fffae8
#fdcfce
Pantone 486C
White
Pantone 614C (25%)
Pantone 496C
Secondary Colour PaletteHow to pair colors/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
All Rights Reserved ® 2023
Graphic Identity
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
PATTERN
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIAL/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
STATIONARIES
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALHEND
+050 555 320 240
info@karamella.ae
karamella.ae
Business cardsSticker PackStamp/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
PACKAGINGS
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALCoffee Cup / V01Coffee Cup / V02Coffee Cup / V03Coffee Cup / V04Clear CupIce Cream Clear CupIce Cream Cone / OptionsIce Cream Paper CupSTAY
COOL
STAY
COOL
Ice Cream FlagsIce Cream Flag Option 2Coffee HolderTake-away BagsWrapping PaperTote Bag / Give-awaysTray for CupsTray for Food and ComboCookies / Pastry BoxTake-away Bags/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
SIGNAGES & EXTERIOR
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIAL3d light sign
MDF cutout
Sticker Decal
Frame
Karamella Ice Cream Shop Co. L.L.C.
كاراميلا لبيع لامثلجات ذ.م.م
CMYK: 76-76-00-00
CMYK: 02-00-13-00
CMYK: 04-22-00-00
RGB: 43-43-249
RGB: 251-250-226
RGB: 255-204-255
#2b2bf9
#fbfae2
#ffccff
Pantone 293C
7799C (40%)
Pantone 250C
Shop ExteriorBus stop / Pop out sign / OptionsIcecream van/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Design & Developed By AgencyAnalogueTM
Karamella Branding
UNIFORMS & SWAG
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALUniformsT-Shirts / Swag / OptionsT-Shirts / Swag / Options/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
SOCIAL
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIALLIFE
IS BETTER
WITH
ICECREAM
Social GridsSocial Look and Feel/01
Karamella
Branding Process
Confidential Content
Date: September
/2023
Graphic Identity
All Rights Reserved ® 2023
GI Pitch
KeynoteTM
Project
Karamella Branding
Design & Developed By AgencyAnalogueTM
Thanks!
Presentation: Graphic Identity
V1.0
—2023/ALL RIGHTS RESERVED
agencyanalogue.com
DESIGN BY AGENCYANALOGUE® | KEYNOTETM | CONFIDENTIAL
