كيتا — كيتا | وسمينيا

صفحات الدليل

Introduction Graphic System 02 13 About Keeta Graphic Overview Keeta Curves Logo 04 Usage Anatomy Contents Social Media Avatars 17 Usage Misuse Avatars Overview Color 09 Applications 19 Color Palette Concept Typography 11 Fonts

Keeta Brand Guidelines > Introduction 02 Introduction This set of brand guidelines establishes the rules to maintain a consistent Keeta's character. It aims to inspire and guide every communication and visual design that will express our brand image and personality, helping the public to easily identify us. Please refer to this document whenever possible to help strengthen Keeta's visual identity and language as a brand.

Keeta Brand Guidelines > Introduction > About Keeta 03 About Keeta Keeta is derived from the English word cheetah. Cheetah is famous for its great running speed, which also means that Keeta will always bring faster and better user experiences to all customers worldwide. Keeta focuses on food and consumer product delivery services in international markets with the mission: "We help people eat better, live better".

Keeta Brand Guidelines > Logo 04 Logo

Keeta Brand Guidelines > Logo > Anatomy 05 Anatomy Keeta logo is our most valuable brand asset which is associated with energy and professionalism. The logo has been designed with the intention of being versatile and able to speak for itself without the need for additional text or design elements. Please use it consistently across every channel. How to reference the brand name in writing? When written, for example in the body of an email or just like anywhere you see in this document, it is always Keeta. The letter "K" should always be written in upper case in all contexts.

Keeta Brand Guidelines > Logo > Usage 06 Usage Monotone Two-color White There are a two-color version, a monotone version without yellow strokes and a white version of our logo. In general, we give high priority for the usage of the two-color version. But the white version is recommended if you can’t avoid situations as follows. When the background is in dark colors with 80% of brightness and less, please use the white version. Besides the 80% brightness standard, we also take the saturation value into considertion and avoid using the two-color Brightness Saturation version against backgrounds such as highly saturated blue and purple. You may use the chart we offer as a reference to measure the saturation 100% of the background and tell when to switch to the white version. 20% The monotone version is only for occasions such as specail print. 80% 40% 60% 60% 40% 80% 20% 100% 0%

Keeta Brand Guidelines > Logo > Usage 07 Usage Minimum size Clearance 2x 2x Clearance x Graphics/objects must not penetrate the clear area. This space is no less 2x 2x than the x-width of the logo. On screen: 30px In print: 9mm Minimum size The minimum size is 30px on screen and 9mm in print. Bilingual version Bilingual version For Saudi Arabia related materials, please always use this version. Horizontal Vertical 2x 2x 2x 2x Co-branding The space between the logos must be no less than three times the width of the letter, please use vertical line to space the logos. Make sure all x x logos are scaled proportionally to one another and visually aligned Fixed space 2x 2x through the center. Fixed space 2x 2x Co-branding 0.1x 0.1x center line center line 3x 3x x x 3x 3x

Keeta Brand Guidelines > Logo > Misuse 08 Misuse Don’t use the letter alone Don’t outline our logo Don’t add any elements to our logo Don’t distort our logo Keeta logo is an international symbol so it is always treated with care wherever it is used. Please never tweak, amend or stretch it, nor place it in a wrong background. Please always consult Keeta Brand Team when in doubt. Don’t use a solid tail Don’t skew our logo Don’t apply effects to our logo Don’t alter our wordmark Don’t use our logo in outline Don’t change the lower case letter to the Don’t place our logo over images Don’t place our logo over a pattern same size as the upper case letter that make it illegible that make it illegible Don’t place our logo on dark Don’t use our logo in another Don’t apply tracing line to app icon Don’t alter the colors background containing shape

Keeta Brand Guidelines > Color 09 Color

Keeta Brand Guidelines > Color > Color Palette 10 Color Palette Keeta has defined a Keeta Yellow and Keeta Green as its primary Dark Green colors. Along with Light Yellow and Dark Green as secondary colors, the palette radiates a energetic, healthy, approachable and sustainable #00835C C100 M0 Y90 K40 theme by themselves. Pantone 7725C Magenta Keeta Green With Tangerine and Magenta being complementary colors , the palette #FF005C #11CC9A C0 M95 Y35 K0 is inspired by brand identity and offers a even wider range to extend beyond. C70 M0 Y50 K0 Pantone P1925C Pantone 3395C Keeta Yellow Tangerine #FFE41F #FF6D24 C0 M10 Y90 K0 C0 M70 Y100 K0 Pantone 107C Pantone P021C Light Yellow #FFFF50 C0 M0 Y70 K0 Pantone 393C

Keeta Brand Guidelines > Typography 11 Typography

Keeta Brand Guidelines > Typography > Fonts 12 Fonts 方正蘭亭黑家族_BIG5 HT Heliopolis Ultralight-HTHeliopolisكيتا اوفر واسرع لتوصيل الطعام 幫大家吃得更好,生活更好 Light-HTHeliopolisكيتا اوفر واسرع لتوصيل الطعام Typology is more than a design element. Keeta has two type families: 幫大家吃得更好,生活更好 Regular-HTHeliopolisكيتا اوفر واسرع لتوصيل الطعام FZ LanTingHei family for Traditional Chinese and DIN for English, numbers and symbols. They literally articulate our messages, Bold-HTHeliopolisكيتا اوفر واسرع لتوصيل الطعام expressing both what we say and how we say it. 幫大家吃得更好,生活更好 Black-HTHeliopolisكيتا اوفر واسرع لتوصيل الطعام FZ LanTingHei family is closely aligned with the Keeta brand personality. We use it within products and in communications across brands. 幫大家吃得更好,生活更好 DIN DIN is another brand font used for international contexts. Being modern, adaptable, and straightforward, DIN also resonates with 幫大家吃得更好,生活更好 ABCDEFGHIJKLMNOPQRSTUVWXYZ Keeta’s brand identity. abcdefghijklmnopqrstuwxyz DIN-Regular The HTHeliopolis family is for Arabic contexts and it goes well with 1234567890 #$%@&,.-=+() the font style of Din and FZ LanTingHei family In Use ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz DIN-Bold 1234567890 #$%@&,.-=+() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz DIN-Pro-Medium 1234567890 #$%@&,.-=+() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz DIN-Pro-Black 1234567890 #$%@&,.-=+()

Keeta Brand Guidelines > Graphic System 13 Graphic System

Keeta Brand Guidelines > Graphic System > Graphic Overview 14 Graphic Overview As a general rule, branded graphics should make sense of themselves, completing our story. The Food Delivery Service Platform As its name implies, we envision Keeta bursting forth like a cheetah running at full speed.

Keeta Brand Guidelines > Graphic System > Keeta Curves 15 Keeta Curves Keeta curves are originated from our logo which are composed of concentric circles.

Keeta Brand Guidelines > Graphic System > Usage 16 Usage The Main Keeta curves, in the most classic, standard and preferable way, are Text Here three trail of curves cut from concentric circles composing a 3-color graphic. These three colors are from our brand color palette and must be in a specific sequence and order. Once you use a 3-color curves group, please choose only between a Keeta Green-Dark Green-Keeta Yellow sequence, with the Dark Green trail sandwiched between the other two, or a Keeta Yellow-Light Yellow-Dark Green sequece, with the Light Yellow trail sandwiched between the other two. The curves can be scaled, framed and arranged lively when images and videos are engaged. Sometimes when there are only two trail of curves, please make sure that both Keeta Yellow and Keeta Green can be clearly seen in the design so that our brand identity is strengthened. Please pay special attention to the logo usage with Keeta curves. The two-color logo goes best with all the brand colors except the Dark Green. The Main Please use the white logo when it is ought to be placed on a Dark Green background. Please avoid putting a logo on the joint of two curves. Text Here

Keeta Brand Guidelines > Social Media Avatars 17 Social Media Avatars

Keeta Brand Guidelines > Social Media Avatars > Avatars Overview 18 Avatars Overview Search bar QR code Light background Light background Keeta Search bar The search bar can be extended according to the layout. Yellow background Yellow background QR code The center of gravity icon can be retained or not according to the actual Keeta situation. Social icons Green background Green background Different operation systems and products have different sizes and appearances. To ensure that Keeta can be consistently exposed in Keeta different situations, icon cutting specifications are specially formulated. No matter what shape (circle or square) of the icon, maintain the presentation of Keeta logo on Keeta Yellow background. Social icons

Keeta Brand Guidelines > Applications 19 Applications

Keeta Brand Guidelines > Applications > Concept 20 Concept Here’s an overview of our brand ingredients in action. Material designs always have an energetic and distinctive tone. It is highly recommended to always do a prototype before actual production in order to make sure colors are on brand. Keeta Brand Team must be involved in prototyping review processes.