منتدى المحتوى المحلي — منتدى المحتوى المحلي

صفحات الدليل

BRAND GUIDELINES LOCAL CONTENT FORUM © LCF BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM TABLE OF CONTENTS BRANDMARK...........................3 Color Balance.........................................13 Twitter Post.............................................26 Twitter Post.............................................27 Our Logo....................................................3 TYPOGRAPHY........................14 Instagram Post......................................28 Structure....................................................3 Primary Typeface.................................15 Snapchat Post/Ads..............................29 Logo Clear Space..................................3 Typography Hierarchy.......................16 Advertisement Primary Colors......30 Logo Hierarchy.......................................3 Advertisement SECONDARY COLORS 31 Logo Usage..............................................3 IDENTITY PATTERN...............17 Logo Positioning....................................3 APPLICATIONS.......................32 Pattern Overview.................................18 Our Logo....................................................4 Pattern Overview.................................19 Billboard....................................................33 Structure....................................................5 Primary Colour Palette Examples.20 Rollup..........................................................34 Logo Clear Space..................................6 Pattern Usage........................................21 Popup............…

BRANDMARK • Our Logo • Structure 01 • Logo Clear Space • Logo Hierarchy • Logo Usage • Logo Positioning

LOCAL CONTENT FORUM BRANDMARK RATIONAL Our logo represents our goal that leverages the skills and empowers the local capabilities of commercial members, legislation, and digital transformation and opens the opportunity for the local content to meet the investors and create chances and support them. Circle = Catogary LCGPA = Connect LCF = Meet This comes our logo from the concept of circles which represent each category that will join the form and connect through the Local Content and Government Procurement Authority. 4 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM BRANDMARK OUR LOGO Our logo is our signature and our brand is the most widely recognized element. It consists of two components in a fixed relationship to one another — the brand mark and the logotype. 5 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM BRANDMARK STRUCTURE Structure brings restraint, order, rhythm, and comfort to a mark. It puts care, time, and effort into the exactness of your drawing. There is beauty in the perfection of craft. It also establishes your playing field, making variation more noticeable. 6 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM BRANDMARK 1⁄2 X LOGO CLEAR SPACE X When correctly observed, clear space protects the logo from other graphic elements to preserve its integrity and legibility. Please allow a minimum clear space all around the logo equal to the height of 1⁄2X of the Brandmark (see illustration). 7 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM BRANDMARK Positive Negative LOGO HIERARCHY NEGATIVE The primary logo is white on a colored background and is recommended to use on all occasions when the production and design allow it. Gradient Black & White POSITIVE The Primary logo used the full-color logo on white and light backgrounds and is recommended to use when the reproduction technique doesn’t allow the usage of the primary logo. BLACK-WHITE LOGO The black-white version is the tertiary logo. It is used only when colored reproduction is not possible or the design requests a monochromatic logo. (engraving, stamp, etc.) 8 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM BRANDMARK LOGO USAGE Do not recolor the brandmark Do not change any part of the logo Do not stretch or skew the logo The way our logo is used affects the impact of our communications and our brand image. it is important to us that our logo is always used correctly. The images displayed here illustrate some examples of what not to do with the Do not rotate the logo Do not use the low-resolution logo Do not change the font on the logo brandmark to ensure the credibility and legibility of the brand. Do not use transparency with the logo Do not add drop shadows or any effects Do not use letters or part of logo 9 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM BRANDMARK LOGO POSITIONING Our logo must always be placed with sufficient open space in a spot where it is clearly visible and readable and in harmony with other elements. The top right corners And the bottom right corner are the preferred position. You can put the logo in the middle area in rare cases. CENTERED On a few applications where the logo is debossed, engraved, etc, the logo may be positioned in the center. 10 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

COLORS PALETTE 02 • Primary Colors • Color Balance

LOCAL CONTENT FORUM COLORS PALETTE PRINT SCREEN PRIMARY COLORS PANTONE RGB 0000 0.48.110 CMYK HEX 100.89.29.18 #00306E The primary palette consists of four colors, PRINT SCREEN including white. PANTONE RGB 0000 36.78.252 Blue is our main color. It is used in the CMYK HEX 82.69.0.0 #244EFC logo, and extensively throughout the visual identity, PRINT SCREEN PANTONE RGB 0000 0.100.233 CMYK HEX 73.29.00.00 #0099E9 PRINT SCREEN PANTONE RGB 0000 0.209.214 CMYK HEX 65.0.22.0 #00D1D6 12 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM COLORS PALETTE SECONDARY COLORS The secondary palette has been developed to complement our primary colors. It provides versatility in situations where many colors are needed, e.g., to create complex graphs, charts. highlighting colors are used to emphasize certain spots in the visual such as the call to action. Secondary and highlighting colors are used only when the primary palette does not suffice. PRINT PRINT PRINT PANTONE PANTONE PANTONE 0000 0000 0000 CMYK CMYK CMYK 68.0.72.0 0.22.83.0 20.75.100.0 SCREEN SCREEN SCREEN RGB RGB RGB 38.208.124 255.200.69 186.88.38 HEX HEX HEX #26D07C #FFC845 #BA5826 13 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM COLORS PALETTE Dark mode COLOR BALANCE 20% 10% 10% 10% 50% Color balance are distributed to correct the use of color in all applications, whether digital or print. The recruitment space for colors was developed by creating two types of balance, Light mode dark and light, where dark colors are distributed more in the dark style and the light style reflects the light style. 20% 10% 10% 10% 50% 14 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

TYPOGRAPHY 03 • Primary Typeface • Typography Hierarchy

LOCAL CONTENT FORUM TYPOGRAPHY TYPOGRAPHY PRIMARY TYPEFACE LIGHT ALMARAI TYPEFACE AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ RR ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي Our primary brand typeface is Almarai SS TT UU VV WW XX YY ZX 1 234567890 ١٢٣٤٥٦٧٨9٫٠ was created by Boutros. It is available in four optical weights, Display and Text, used respectively in headlines and body REGULAR copy throughout our visual identity. It offers excellent readability in both printed AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ RR ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و materials and digitally, and plays a major SS TT UU VV WW XX YY ZX 1 234567890 ي ١٢٣٤٥٦٧٨9٫٠ role in making our visual identity unique. BOLD AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه RR SS TT UU VV WW XX YY ZX 1 234567890 و ي ١٢٣٤٥٦٧٨9٫٠ HEAVY AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه RR SS TT UU VV WW XX YY ZX 1 234567890 و ي ١٢٣٤٥٦٧٨9٫٠ 16 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM خــلافا للاعتـقـاد LOREM IPSUM TYPOGRAPHY السائد فإن لـوريم DOLOR SIT AMET 1 TYPOGRAPHY خلافـا للاعتقاد السـائد فإن لوريم إيبسـوم Lorem Ipsum Dolor Sit Amet, HIERARCHY ليـس نصـا عشـوائيا، بـل إن لـه جـذور فـي Consectetuer Adipiscing Elit, Sed 2 الأدب اللاتينـي الكلاسـييك Diam Nonummy Nibh Euismod When our brand typeface used according to our typographic hierarchy, they unify messaging and support brand recognition. Bold for Almarai may be used to highlight المقـروء لصفحـة مـا سـيلهي القـارئ عـن التركيـز علـى الشـكل الخارجـي Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam or emphasize something specific in the للنـص أو شـكل توضـع الفقـرات فـي الصفحـة التـي يقرأهـا. ولذلـك يتـم nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam 3 text. For greater flexibility, Almarari is also طريقـة لوريـم إيبسـوم اسـتخدام لأنهـا تعطـي توزيعـا طبيعيـا - إلـى حـد erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci available in bold and Extra Bold. للأحـرف مـا-عوضـا tation ullamcorper suscipit lobortis nisl ut 1. Headlines Almarai Extra Bold 2. Introductory text Almarai Regular افتراضي كنموذج عن النص Nulla facilisis at vero 4 3. Body copy Almarai Light خلافـا للاعتقـاد السـائد فـإن لوريـم إيبسـوم ليـس نصـا عشـوائيا، بـل إن لـه جـذور Lorem Ipsum Dolor Sit Amet, Consectetuer Adipiscing Elit, Sed Diam 4. Subheadline 5 Nonummy Nibh Euismod Tincidunt Ut Laoreet Dolore Magna Aliquam فـي الأدب اللاتينـي الكلاسـييك منـذ العـام 45 قبـل الميـ…

IDENTITY PATTERN 04 • Pattern Overview • Primary Colour Palette Examples • Pattern Usage • Guidance

LOCAL CONTENT FORUM IDENTITY PATTERN PATTERN OVERVIEW Patterns are a recurrent part of nature and have inspired designers for centuries to create discernible regularities in the world of manmade design. The elements of a pattern repeat in a predictable manner, especially in a geometric pattern, which typically repeats itself like a wallpaper. The line weight of each pattern has been set to 1.5pt. For some applications this may need to be adjusted. 19 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM IDENTITY PATTERN PRIMARY COLOUR PALETTE EXAMPLES Patterns are a recurrent part of nature and have inspired designers for centuries to create discernible regularities in the world of manmade design. The elements of a pattern repeat in a predictable manner, especially in a geometric pattern, which typically repeats itself like a wallpaper. The line weight of each pattern has been set to 1.5pt. For some applications this may need to be adjusted. 21 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM IDENTITY PATTERN PATTERN USAGE GUIDANCE Follow the rules given in this guideline when preparing the our brand pattern visual layout as given on the page. 22 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

TEMPLATE • Grid & Layout Formats • Profile Picture • Header Banner 05 • Twitter Post • Instagram Post • Snapchat Post/Ads • Advertisement

LOCAL CONTENT FORUM 1 4 7 10 13 16 2 5 8 11 14 17 3 6 9 12 15 18 1 4 7 10 13 16 2 5 8 11 14 17 3 6 9 12 15 18 TEMPLATE GRID & LAYOUT FORMATS A grid helps to ensure all the identity elements are used correctly across different formats and media. When the grid is used for a specific application, such as editorial, grid are added for better usability. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 24 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM TEMPLATE PROFILE PICTURE Our logo on white must be used as the profile picture across all social media channels. Please note that this picture is circular on most sites, and you must therefore ensure that the entire logo is visible within a circular crop. 25 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM TEMPLATE HEADER BANNER جلسة حوارية مستقبل المحتوى السعودي أ.بندر الخريف Many social platforms support header/ banner images. When choosing these images, please ensure they are of good quality and in accordance with our brand image style. Only use images that fit naturally within the panoramic format of these headers without cropping out too much of the main subject. 26 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM TEMPLATE جلسة حوارية TWITTER POST مستقبل المحتوى Anything other than external links and السعودي content, meaning anything we produce ourselves for publication on social media, أ.بندر الخريف must be in accordance with our visual identity guidelines. The examples show Twitter posts where brand colors and typography have been used. السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم للتسجيل امسح الباركود 27 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM TEMPLATE INSTAGRAM POST جلسة حوارية جلسة حوارية مستقبل المحتوى مستقبل المحتوى Anything other than external links and content, meaning anything we produce السعودي السعودي ourselves for publication on social media, must be in accordance with our visual identity guidelines. The examples show Instagram posts where brand colors and أ.بندر الخريف أ.بندر الخريف typography have been used. السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم للتسجيل للتسجيل امسح امسح الباركود الباركود 29 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM TEMPLATE SNAPCHAT POST/ADS أ.بندر الخريف أ.بندر الخريف Anything other than external links and content, meaning anything we produce جلسة حوارية جلسة حوارية ourselves for publication on social media, must be in accordance with our visual identity guidelines. The examples show typography have been المحتوى مستقبل.used مستقبل المحتوى Snapchat posts where brand colors and السعودي السعودي السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم للتسجيل امسح الباركود للتسجيل امسح الباركود 30 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM TEMPLATE ADVERTISEMENT PRIMARY COLORS The displayed examples illustrate the template designs for Advertisement. أ.بندر الخريف Format: أ.بندر الخريف A4 جلسة حوارية جلسة حوارية مستقبل المحتوى السعودي مستقبل المحتوى السعودي السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم للتسجيل امسح الباركود للتسجيل امسح الباركود 31 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM TEMPLATE ADVERTISEMENT SECONDARY COLORS The displayed examples illustrate the template designs for Advertisement. أ.بندر الخريف أ.بندر الخريف أ.بندر الخريف Format: A4 جلسة حوارية جلسة حوارية جلسة حوارية مستقبل المحتوى السعودي مستقبل المحتوى السعودي مستقبل المحتوى السعودي السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم للتسجيل امسح الباركود للتسجيل امسح الباركود للتسجيل امسح الباركود 32 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

APPLICATIONS 06 • Billboard • Rollup • Popup • Id Card

LOCAL CONTENT FORUM APPLICATIONS جلسة حوارية مستقبل المحتوى السعودي BILLBOARD السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم The billboard template is simple and clean so that messages are communicated with clarity, while showcasing impactful imagery. The billboard will need to communicate faster with its target audience from a great distance, therefore all text is minimal and grouped together. Format Confirm digital file format directly with the installation company. 34 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM APPLICATIONS ROLLUP أ.بندر الخريف جلسة حوارية The rollup template is simple and clean so that messages are communicated with مستقبل المحتوى clarity, while showcasing impactful imagery. The rollup will need to communicate السعودي faster with its target audience from a great distance, therefore all text is minimal and grouped together. Format السبت 17-7-2020م - 00:9م 00:07معبر منصة زووم Confirm digital file format directly with the installation company. للتسجيل امسح الباركود 35 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM APPLICATIONS POPUP Event backdrops offer a great opportunity to promote Brand entities during a press conference or other high-level events. For all events where the media is in attendance, one must ensure that Brand Identity is visible for all photo opportunities and television recordings. The examples presented here should be used as a guide and a source of inspiration for briefing designers on the appropriate look and feel and quality standards. 36 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

LOCAL CONTENT FORUM APPLICATIONS لوريم ايبسوم هو نموذج افتراضي يوضع في التصاميم لتعرض على العميل ليتصور طريقه وضع النصوص بالتصاميم سواء كانت تصاميم ID CARD مطبوعه ... بروشور او فلاير على سبيل المثال ... او نماذج مواقع انترنت ... وعند موافقه العميل المبدئيه ع لى التصميم تم ازالة هذا النص من التصميم ويتم وضع النصوص The displayed examples illustrate the النهائية المطلوبة للتصميم ويقول البعض ان template design for the ID Cards. وضع النصوص التجريبية بالتصميم قد تشغل المشاهد عن وضع الكثير من الملاحظات او For good printing quality, print the الانتقادات للتصميم الاساسي. employee cards with a “Direct to card” or “Reverse transfer” card printer, the latter being the preferred method. وخلافا للاعتقاد السائد فإن لوريم إيبسوم ليس نصا عشوائيا، بل إن له جذور في الأدب اللاتيني Format: الكلاسييك منذ العام ٤٥ قبل الميلاد. من كتاب 54x86 mm "حول أقاصي الخير والشر أحمد الحربي محاور 37 BRAND GUIDELINE VERSION 1.0 | AUGUST 2022

All Advertising or Marketing Materials using LCF Branding must be Reviewed And Approved By LCF Prior To Publication. THANK YOU