Marazim Brand Guidelines 2023
Brand
Guidelines
IDENTITY MANUAL
www.marazim.comMarazim Brand Guidelines 2023
Table of Contents
Table
Of Contents
Logo Usage
Graphical Elements
Panel Grid
Corporate Items
Brand Look & Feel
1.Our Logo
1.Typography
1.Key Elements
1.Letterhead
1.Way Finding
2.Minimum Clear Space
2.Typography Usage
2.Creation Steps 1
2.Business Card
2.Brochure
3.Logo Positions
3.Color Palette
3.Creation Steps 2
3.A5 Notebook
3.Signages
4.Favicon
4.Photography
4.Creation Steps 3
4.Lanyard
4.Poster
5.Incorrect Logo Usage
5.Pattern
5.Creation Steps 4
5.Billboard
6.Logo on Colors
6.Creation Steps 5
6.Totebags
7.Wall
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Logo Usage
Logo
Usage
01
www.marazim.com
Page 03Marazim Brand Guidelines 2023
Logo Usage
Our Logo (Wordmark)
Our Logo is Simple & Modern
Clean and minimalistic typography logo expresses elegance and strength at the same time.
With a changeable Line length, we show the connection between marazim and a customer.
Our goal was to emphasize how the company can be adapted to each client’s needs
and deliver immense quality tailored to every customer with various tastes and
preferences. The result is a visual identity that is dynamic, flexible
and minimalistic reflecting the values of the brand.
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Logo Usage
Minimum Clear Space
x
x
Always Maintain The Minimum
Clear Space Around The Logo
To Preserve Its Integrity.
x
x
To maintain visual clarity and to provide maximum impact,
x
x
the logo must never appear to be crowded by copy,
photographs or graphic elements.
The minimum clear space must never differ proportionally
from the diagram demonstrated on this page.
The minimum clear space around the logo equals
the arrows shape size in the emblem.
x
x
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Logo Usage
Logo Positions
01 - Arabic Version
Arabic Version
On any given format: landscape or vertical, the preferred
placements for the logo are the top corners of that space.
The logo should be placed at the top-right corner on
A4 Arabic Format.
02 - Arabic Version
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Logo Usage
Logo Positions
01 - English Version
English Version
On any given format: landscape or vertical, the preferred
placements for the logo are the top corners of that space.
The logo should be placed at the top-Left corner on
A4 English Format.
02 - English Version
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Logo Usage
Favicon
It is very important for
01
our logo to get an icon
On social media platforms such as
Facebook, Instagram, Twitter or app
to be used in smaller
buttons we use our Favicon for more
recongnition & smart usage of limited space.
applications.
02
www.marazim.com
Our Favicon can be used next to the URL
address.
However, there are times when due to size restrictions,
usage of the full brand marque is not possible.
In these cases, we can use the Favicon in isolation.
03
The examples on this page show how the the
On our app’s welcome page, the Favicon can
Favicon is used in isolation.
be used as a graphical represntation of our
wordmark.
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Logo Usage
Incorrect Logo Usage
Incorrect Logo Usage Manipulation
01
02
03
of The Logo is Not Permitted in Any
Way, Shape Or Form.
To maintain the integrity of the logo, and to promote
the consistency of the brand, it is important to use
the logo as described in these guidelines.
The examples shown here illustrate possible
04
05
06
misuses of the logo to be avoided.
1.Don’t rearrange the logo elements
2.Don’t change the proportions
3.Don’t outline the logo
4.Don’t rotate the logo
5.Don’t stretch the logo
CHOOSE YOUR STYLE
6.Don’t create a logo lockup with text
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Logo Usage
Logo On Colors
Color Variations
01
04
The preferred background colors are the brands primary colors,
however there ism no issue in placing the logo in any other
background if we ensure the readability and contrast.
02
05
1.The White Version over Black Background
2.The White Version over Dark grey Background
3.The black version on Medium Grey Background
4.The black version on Light Grey Background
5.The White Favicon on Black Background
6.The Black Favicon on White Background
03
06
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Graphical Elements
Graphical
Elements
02
www.marazim.com
Page 11Marazim Brand Guidelines 2023
Graphical Elements
Latin & Arabic Typeface
Montserrat Arabic font is characterized by its modernity and a slight computerized
feel that makes it a very dynamic option for corporate use. This typeface is the
Consistency in The Use of Typeface Plays
corporate font and must be used across all ADI corporate and commun
-ication items, whether advertisements, papers, in-house materials,
An Important Role in Reinforcing The
leaflets, digital or others.
Corporate Image.
Montserrat
Arabic Typeface
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Graphical Elements
Latin & Arabic Typeface
Montserrat Arabic
The typeface contains nine weights: thin, extralight, light, regular,
medium, semibold, bold, extrabold and black.
Medium
A B C D E F a b d c d e f g 1 2 3 4 5 6 7 8 9 ! ? * { ^
) +؟ ^ ! 2 3 4 5 6 7 8 9 بب كك مم 1أ هه ح ج ت ب
Semi Bold
Thin
A B C D E F a b d c d e f g 1 2 3 4 5 6 7 8 9 ! ? * { ^
A B C D E F a b d c d e f g 1 2 3 4 5 6 7 8 9 ! ? * { ^
) +؟ ^ ! 2 3 4 5 6 7 8 9 بب كك مم 1أ هه ح ج ت ب
) +؟ ^ ! 2 3 4 5 6 7 8 9 بب كك مم 1أ هه ح ج ت ب
Bold
Extralight
A B C D E F a b d c d e f g 1 2 3 4 5 6 7 8 9 ! ? * { ^
A B C D E F a b d c d e f g 1 2 3 4 5 6 7 8 9 ! ? * { ^
) +؟ ^ ! 2 3 4 5 6 7 8 9 بب كك مم 1أ هه ح ج ت ب
) +؟ ^ ! 2 3 4 5 6 7 8 9 بب كك مم 1أ هه ح ج ت ب
Extra Bold
Light
A B C D E F a b d c d e f g 1 2 3 4 5 6 7 8 9 ! ? * { ^
A B C D E F a b d c d e f g 1 2 3 4 5 6 7 8 9 ! ? * { ^
) +؟ ^ ! 2 3 4 5 6 7 8 9 بب كك مم 1أ هه ح ج ت ب
) +؟ ^ ! 2 3 4 5 6 7 8 9 بب كك مم 1أ هه ح ج ت ب
Black
Regular
A B C D E F a b d c d e f g 1 2 3 4 5 6 7 8 9 ! ? * { ^
A B C D E F a b d c d e f g 1 2 3 4 5 6 7 8 9 ! ? * { ^
) +؟ ^ ! 2 3 4 5 6 7 8 9 بب كك مم 1أ هه ح ج ت ب
) +؟ ^ ! 2 3 4 5 6 7 8 9 بب كك مم 1أ هه ح ج ت ب
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Graphical Elements
Typeface Usage
Text Sizes & Formats.
Title Goes Here
العنوان الرئييس هنا
Example
Title 24 pt
Text 12 tpt
The headline text format has to be bold or black depends of the
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
لوريم ايبسوم دولار سيت أميت ,كونسيكتيتور أدايبا يسكينج أليايت,سيت دو
eiusmod tempor incididunt ut labore et dolore magna aliqua.
أيوسمود تيمبور أنكايديديونتيوت لابوري ات دولار ماجنا أليكيوا . يوت انيــم
layouts and for the body copy the text could be light or regular.
Ut enim ad minim veniam, quis nostrud exercitation ullamco
أد مينيم فينايم,كيواس نوسرتيد أكسري سيتاشن يللأمكو لابورأس نييس يت
laboris nisi ut aliquip ex ea commodo consequat.
أليكيوب أكس أيا كوممودو كونسيكيوات.
Make sure having the title double size the
text copy as maximum.
العنوان الرئييس هنا
Title Goes Here
Example
Title 30 pt
Text 12 tpt
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
لوريم ايبسوم دولار سيت أميت ,كونسيكتيتور أدايبا يسكينج أليايت,سيت دو
eiusmod tempor incididunt ut labore et dolore magna aliqua.
أيوسمود تيمبور أنكايديديونتيوت لابوري ات دولار ماجنا أليكيوا . يوت انيــم
Ut enim ad minim veniam, quis nostrud exercitation ullamco
أد مينيم فينايم,كيواس نوسرتيد أكسري سيتاشن يللأمكو لابورأس نييس يت
laboris nisi ut aliquip ex ea commodo consequat.
أليكيوب أكس أيا كوممودو كونسيكيوات.
العنوان الرئييس هنا
Title Goes Here
Example
Bold &
Black 36 pt
العنوان الرئييس هنا
Title Goes Here
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www.marazim.comHex #ffffff
Marazim Brand Guidelines 2023
Graphical Elements
Patone Clear white
R 255 G 255 B 255
C 0 M 0 Y 0 K 0
Color Palette
Green, Grey, Brick Red, Beige & Black
They should be dominant in every design and application for
Marazim identity, stationery, communication forms, events,
packaging and digital executions.
Hex #c7c8c7
Hex #404040
Patone 179-4 C
Patone 179-14 U
R 199 G 200 B 199
R 64 G 64 B 64
C 22 M 16 Y 18 K 0
C 68 M 61 Y 60 K 47
Hex #000000
Patone Black C
R 0 G 0 B 0
C 75 M 68 Y 67 K 90
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Graphical Elements
Photography Style
In Order For Our Photography To Have A
Consistent Style, Here is A List Of Common
Visual Elements To Consider
Color
Aim for clean photos, preferably with grey netural hues as the dominating
colors, where the Black or White on the person becomes prominent.
Composition
Compose the photograph to achieve a natural balance, draw attention to
the important parts of the scene, or to lead the viewer’s eye through the
image
Perspective
We try to take photographs with different interesting and intriguing per-
spectives. Camera angle, cropping and framing are all different tools we
use to achieve distinct photos.
Depth of Field
Using depth of field creatively allows for more appealing shots
Sometimes, we use a shallow depth of field to direct the
viewer’s attention to a specific area in order to separate
the subject from a busy background.
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Graphical Elements
Pattern Concept
01 - Full Logo Version
02 - Favicon Version
Our Pattern is Unique and
Shaped From our Logo.
With a changeable Line length, we show the connection between
marazim and a customer. Our goal was to emphasize how the
company can be adapted to each client’s needs and deliver
immense quality tailored to every customer with various
tastes and preferences.
Streaching the line length can varry from one design or document
to another with complete freedome of home many lines are
required for the design size.
You can extend the line horizontaly for wide designs or you can
increase the lines number verticaly for taller designs.
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Graphical Elements
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Graphical Elements
01
02
03
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Communication Panel Grid
Communication
Panel Grid
03
www.marazim.com
Page 20Marazim Brand Guidelines 2023
Communication Panel Grid
Creation step 1
Defining the Measuring Unit (X)
01.
02.
Print
Web Banner
X = (Width + Height) ÷ 6
X = (Width + Height) ÷ 8
Start creating the panel grid by defining the measuring unit (X). This
measuring unit will be used to define all Marazim panel grid elements
like, the grid system, Marazim Favicon size and positioning.
03.
Digital
Use the following formula to come up with the correct X value for standard
X = (Width + Height) ÷ 8
printing communication templates: (Width + Height) ÷ 6
For example; the X value for an English A4 advertising size is:
X = (210mm + 297mm) ÷ 6
X = 84mm
Use the following formula to come up with the correct X value for
narrow printing and standard digital communication templates:
(Width + Height) + 8
For example; the X value for an English Twitter post size is:
X = (1080px + 1080px) ÷ 8X = 270px
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Communication Panel Grid
01.
Creation step 2
A4 Format
X= 84mm / Margine 10.5mm / Gutter 7.6mm
Creating The Grid System
The grid system is the invisible structure of our communication design.
It allows us to control placement consistency across all applications, by
defining content areas such as visual area, text area and brand
logo placement positioning.
For all normal and standard formats:
Apply 10 rows x 10 columns.
For all extreme formats:
(10 x 2) or (10 x 4) or (10 x 6) grid (or vice versa).
On A4 format:
The outer margin use X ÷ 8 from the edges which equals to the brand
marque’s clear space, and for the gutter width use X ÷ 11.
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Communication Panel Grid
01.
Creation step 2
A4 Format
X= 84mm / Logo Height 20mm
Creating The Grid System
Using the formula x ÷ 4, the height of brand Logo on this specific
A4 advertising size is 21mm or 20mm.
The logo should be placed at the top-left corner
on A4 English Format.
The logo should be placed at the top-right corner
on A4 Arabic Format.
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Communication Panel Grid
01.
Creation step 4
A4 Format
Imagery
Marazim’s imagery plays important role in
the brand communication.
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Corporate Items
Corporate
Items
04
www.marazim.com
Page 25Marazim Brand Guidelines 2023
Corporate Items
LetterHead
Specifications
www.marazim.com
www.marazim.com
Sunday 31th
الأحد 25
July 2023
يوليو 2023
Riydah
الريــــــــــــاض
Saudi Arabia
المملكة العربية السعودية
Subject
هنا مكان
To Whome it May Concern,
لمن يهمه الامر,
Goes Here
العنوان
A4 Format
Text
Sed ut perspiciatis unde omnis iste natus error sit voluptatem
وريــم ايبســوم دولار ســيت أميــت ,كونســيكتيتور أدايبــا يســكينج أليايت,ســيت دو
accusantium doloremque laudantium, totam rem aperiam, eaque
أيوســمود تيمبــور أنكايديديونتيــوت لابــوري ات دولار ماجنــا أليكيــوا . يــوت انــيم
Size 210x297mm
Font Size 12/14pt
ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
أد مينيــم فينايم,كيــواس نوســرتيد أكســري سيتاشــن يللأمكــو لابــورأس نييس
dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas
يــت أليكيــوب أكــس أيــا كوممــودو كونســيكيوات . ديــواس أيــويت أريــري دولار إن
sit aspernatur aut odit aut fugit, sed quia consequuntur magni
ريربيهينديرأيــت فوليوبتــايت فيلايــت أيســيس كايلليــوم دولار أيــو فيجــاي نيولا
dolores eos qui ratione voluptatem sequi nesciunt. Neque porro
باراياتيــور. أيكسســيبتيور ســاينت أوككايــكات كيوبايداتــات نــون بروايدينــت ,ســيونت
quisquam est, qui dolorem ipsum qureprehenderit qui in ea
ان كيولباكيــو أوفيســيا ديســرييونتموليت انيــم أيــدي ايســت لابوريــوم.” ســيت
Title
Information
voluptate velit esse quam nihil molestiae consequatur.
يتبريسبايكياتيس يوندي أومنيس سيت فوليبتاتيمكو موداي.
Font size…Marazim Brand Guidelines 2023
Corporate Items
www.marazim.com
Page 27Marazim Brand Guidelines 2023
Corporate Items
Business Cards
01 - Light Version
02 - Dark Version
Specifications
John Doe
BRAND MANAGER
info.marazim@gmail.com
Email:
Business Card
Title
Mobile:
+90 5226 25510
Size 85x55mm
Font Size 6/8pt
Website:
marazim.com
Name
Information
Font size 8/10pt
Font Size 6/8pt
John Doe
BRAND MANAGER
Email:
info.marazim@gmail.com
Mobile:
+90 5226 25510
Website:
marazim.com
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Corporate Items
www.marazim.com
Page 29Marazim Brand Guidelines 2023
Corporate Items
NoteBook
Option 01
Option 02
Specifications
NoteBook
Size 180x230mm
Information
Font Size 8/10pt
Here we can use our pattern to form
a filling shape for the notebook
to make it more branded by
marazim’s identity.
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Corporate Items
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Corporate Items
Lanyard
Specifications
Front View
Back View
John Doe
Accountant
Lanyard
Size 85x55mm
Information
Font Size 8/10pt
info.marazim@gmail.com
marazim.com
www.marazim.com
Page 32Marazim Brand Guidelines 2023
Corporate Items
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Brand Look & Feel
Brand
Look & Feel
05
www.marazim.com
Page 34Marazim Brand Guidelines 2023
Thank
You.
www.marazim.com
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