Parent Logo
Description
A green ribbon extended to both ends of the canvas situated
below the brand name.
Sympolism
The green ribbon represents a gift box ribbon.Reverse Logo
To stay flexible, a reverse logo has been developed to fit on
all backgrounds.
fragrances
cosmetics
accessories
fragrances
cosmetics
accessoriesLatin Fonts
Bell MT Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,;:?!$€&*)
Bell MT .
Times New Roman.
Bell MT Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,;:?!$€&*)
Times New Roman italic
abcdefghijklmnopqrstuvwxyz
1234567890 (.,;:?!$€&*)Main Title
Latin Fonts (Cont’d)
Main Title
Bell MT Bold
Subtitle
Subtitle
Times New Roman Italic
On the surface, cosmetics seem to be a no-brainer: go through the exhaus-
Body
Times New Roman Italic
Bell MT & New Times Roman as applied to the web .
tive routine of applying layers of concealer upon layers of blush upon layers
10 - 15 words per line max.
of foundation. Two puffs of powder. A spritz of perfume. Easy peasy. (not
really!) But there is more than meets the eye. Ask any girl and she will tell
you that cosmetics are but tools in her arsenal of confidence; she wears her
make-up...
Link Title
You may also like
Bell MT Bold
Join our #By2020 campaign
Hyperlink
Times New Roman Italic
Logo
Sized in proportion to the text.Arabic Fonts
Droid Arabic Naskh Regular
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Droid Arabic Naskh Family.
Droid Arabic Naskh Bold
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����������(.��:�!@������)Main Title
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Arabic Fonts (Cont’d)
Droid Arabic Naskh Bold
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Subtitle
Droid Arabic Naskh Regular
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Body
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Droid Arabic Naskh Regular
Droid Arabic Naskh Family as applied to the web .
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10 - 15 words per line max.
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Link Title
Droid Arabic Naskh Bold
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Hyperlink
Droid Arabic Naskh Regular
Logo
Sized in proportion to the text.Ratio
The green ribbon should be extended horizontally to reach
both ends of the canvas.
x
2x
5x
Wrong
Right
Extend the green ribbon to reach both ends of the canvas.
Never trim the green ribbon.
safe area
The ratio of the logo
1.5x
5x
1.5xLogo Placement
The logo should not be contained into a tab.
x
2x
5x
Wrong
Right
Lay the logo over the photograph as
Never contain the logo into a tab.
mentioned before.Logo Iterations
The logo should not appear more than once in the same image.
x
2x
5x
Right
Wrong
Show the logo only once in the same image.
Never show the logo more than once
in the same imageRibbon Integration 1
The green ribbon should be hidden behind the other graphic
or photographic elements.
x
2x
Right
5x
Hide the green ribbon behind the other graphic and photographic elements.
Wrong
Never lay the logo over the other graphic or photographic elements.Ribbon Integration 2
Extend the green ribbon from its straight nature below the
logo to a playful one within the design.
x
2x
5x
Right
Blend the logo with swirls to show it as a part of a playful green ribbon.The ratio of the logo
Facebook
1.5x
x
315 px
Cover Photo
Cover Photo
Since the lower part of the cover photo is hidden behind the
Profile Picture
profile picture, page name, “Like” button, and “Message”
button; the upper right corner would be the most siutable
spot for the logo to guarantee its appearance.
851 px
Actual size (180px*180px)
Profile PictureFacebook Cover
Cover Photo ratio applied.
Wrong
Previous Cover Photo
Right
After applying the guidelinesThe ratio of the logo
Facebook Post
Post
safe area
2x
x
x
5xFacebook Post
Post ratio applied.
NOTE
Text should roughly occupy 1/9 of the entire graphic area.
Divide any post by 3x3 rectangles, and know that the text
Wrong
should occupy no more than one of such partitions.
Previous Facebook post
Right
After Applying the guidelinesInstagram
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Profile Picture
Square Post
The ratio of the logo
safe area
2x
x
2x
5x
Square postInstagram Post
Post ratio applied.
Wrong
Right
Previous Instagram post
After Applying the guidelinesPrimary
RGB
CMYK
PANTONE
Colors
100. 100. 100. 100
0. 0. 0
60. 180. 75
75. 0. 100. 0
255. 255. 255
0. 0. 0. 0
Secondary
160. 130. 85
20. 100. 60. 10
Pantone 872 C
190. 30. 70
20. 100. 65. 5
