Brand Guideline
2017BRAND MARK
MIRAS | ALL RIGHTS RESERVED 20174
THE LOGO
ORIGINS
Three key elements were chosen to build the logo.
Gate, Services and one place. The
elements combined set what the app stands for
and do.
- The Gate, represents how the service will be your gate
to the business sector in Saudi.
- Services, The numerous and diversified services the
service will provide.
- The last element is the representation of having
all that in one place, as a tool that will enhance the
business process in the kingdom by getting all the
main governmental transactions in one place.
Miras Brand Guideline - 20175
THE LOGO
STRUCTURE
Structure brings restraint, order, rhythm, and comfort to
a mark. Put care, time, and effort into the exactness of
your drawing. There is beauty in the perfection of craft.
It also establishes your playing field, making variation
more noticeable.
Miras Brand Guideline - 20176
THE LOGO
CLEARSPACE
Miras logo should always be surrounded by
a minimum area of space. A margin of clear
space equivalent to the height of the ‘ ’letterس
is drawn around the logo to create the invisible
boundary of the area of isolation.
Miras Brand Guideline - 20177
THE LOGO
1
ARTWORK
The logo exists in two different lockups, a horizontal and
a vertical.These lockups are fixed, so please do not try
to tweak or recreate the logo from it’s core elements.
When creating your compositions, be smart about which
lockup you use.
1 Logomark
Used primarily as an app icon.
2 Horizontal Lockup
2
3
3 Vertical Lockup
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THE LOGO
LOGO VARIATION
The brand logo variations extend the primary logo
to accommodate a wider range of media formats
or scenarios.
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THE LOGO
MINIMUM SIZE
Scale and proportion should be determined
by the available space, aesthetics, function
Digital: 90 x 132 PX
and visibility.
Print: 2 x 3 CM
There is no preset maximum size for Miras logo.
Minimum sizes are as shown here.
Digital: 196 x 84 PX
Print: 4 x 1.7CM
Miras Brand Guideline - 201710
THE LOGO
INCORRECT LOGO
USAGE
The way that you use the logo afects the impact of
your communications and brand image. It is important
that the logo is always used correctly.
When using Miras logo the following rules should
be adhered to at all times.
Miras Brand Guideline - 2017TYPOGRAPHY
MIRAS | ALL RIGHTS RESERVED 201712
TYPOGRAPHY
Miras
ENGLISH
English
HEADLINES
UPPERCASE
TYPOGRAPHY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The designated brand typefaces are Frutiger LT Arabic.
1234567890 abcdefghijklmnopqrstuvwxyz
It has a modern and crisp clarity, with an approachable
Bold
feel. It is very well-suited for display and text use.
Frutiger LT Arabic bold is used for headlines and in other
situations where you want larger type to stand out
from the standard brand typeface.
Miras
ENGLISH
BODY COPY
SMALLCASE
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
55 Roman
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
65 Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
75 Black
abcdefghijklmnopqrstuvwxyz
Miras Brand Guideline - 201713
TYPOGRAPHY
مراس
Arabic
ARABIC
HEADLINES
UPPERCASE
TYPOGRAPHY
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك
The designated brand typefaces are Frutiger LT Arabic.
It have an approachable feel. It is very well-suited for
Bold
display and text use.
ل م ن ه و ي١٢٣٤٥٦٧٨٩٠
Frutiger LT Arabic bold is used for headlines and in other
situations where you want larger type to stand out
from the standard brand typeface.
مراس
Arabic BODY
BODY COPY
SMALLCASE
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك
55 Roman
ل م ن ه و ي١٢٣٤٥٦٧٨٩٠
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك
65 Bold
ل م ن ه و ي١٢٣٤٥٦٧٨٩٠
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف
75 Black
ق ك ل م ن ه و ي١٢٣٤٥٦٧٨٩٠
Miras Brand Guideline - 2017COLOR
MIRAS | ALL RIGHTS RESERVED 201715
COLOR
PRIMARY COLORS
The colors are used for brand identity, marketing,
correspondence, letterhead and business cards.
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COLOR
SECENDARY COLORS
Along with the primary colors, secondary colors are
used in marketing, signage, illustrations and communications.
Miras Brand Guideline - 201717
COLOR
COLOR BALANCE
Along with the primary colors, secondary colors are
used in marketing, signage, icons and communications.
40%
20%
20%
10%
10%
10%
10%
10%
5%5%5%
Miras Brand Guideline - 2017GRAPHIC
SYSTEM
MIRAS | ALL RIGHTS RESERVED 201719
Miras Brand Guideline - 201720
PATTERN
PATTERN 1
The colors are used for brand identity, marketing,
correspondence, letterhead and business cards.
Miras Brand Guideline - 201721
21
PATTERN
PATTERN 2
The colors are used for brand identity, marketing,
correspondence, letterhead and business cards.
Miras Brand Guideline - 201722
ICON STYLE
STYLE 1
The icons used with a holding shape. Leave a minimum
of 8px between icons.
Miras Brand Guideline - 201723
ICON STYLE
STYLE 2
The icons used with a holding shape. Leave a minimum
of 8px between icons.
Miras Brand Guideline - 2017STATIONARY
MIRAS | ALL RIGHTS RESERVED 201725
STATIONARY
LETTER HEAD
All content shown in this example is for demonstration
purposes only.
Dear Mr. Smith,
Document dimensions:
This company’s letterhead is visually complete only when it displays a typewritten letter. The format of the type
A4 297 x 210 mm
written message and the quality of execution have a great effect on the attractiveness and impact of the finished
letterhead.
This is the recommended letter format to complement this letterhead design. The letter is typed sinle-spaced in
a left-block format with double spacing between paragraps. The typeface we have used in Times New Roman
and is set at 12 points. The right margin should not be justified and should not exceed the width of this facsimile
letter, and the letter should be centered vertically on the page. In any typed correspondence, great care should
be taken to insure that your company’s logo is never obstructed in any way. A specific column has been set
aside for the symbol which provides it with a presence that ensures that your company’s image is consistent,
clear and direct.
Your company’s letterhead reflects your standard of quality. Thank you for taking care to produce an attractive
and professional letter.
Sincerely,
John Doe,
Vice President
External Relations
Salah El-Din Road, Riyadh, KSA
+966 11 567 24 00
+966 11 456 23 89
www.miras.com.sa
Miras Brand Guideline - 201726
STATIONARY
BUSINESS CARD
All content shown in this example is for demonstration
purposes only.
Salah El-Din Road, Riyadh, KSA
Document dimensions:
+966 11 567 24 00
90 x 50 mm
+966 11 456 23 89
www.miras.com.sa
www.miras.com.sa
Miras Brand Guideline - 201727
STATIONARY
DL ENVELOP
Salah El-Din Road, Riyadh, KSA
+966 11 567 24 00
+966 11 456 23 89
www.miras.com.sa
Miras Brand Guideline - 201728
STATIONARY
A4 ENVELOP
Salah El-Din Road, Riyadh, KSA
+966 11 567 24 00
+966 11 456 23 89
www.miras.com.sa
Miras Brand Guideline - 201729
STATIONARY
FOLDER
Miras Brand Guideline - 201730
STATIONARY
EMPLOYEE ID
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STATIONARY
STAMP
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STATIONARY
CALENDER
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STATIONARY
NOTE PAD
Salah El-Din Road, Riyadh, KSA
+966 11 567 24 00
+966 11 456 23 89
www.miras.com.sa
Miras Brand Guideline - 2017GIVE-AWAY
MIRAS | ALL RIGHTS RESERVED 201735
GIVE-AWAYS
BAG
Miras Brand Guideline - 201736
GIVE-AWAYS
PEN
Miras Brand Guideline - 201737
GIVE-AWAYS
BROOCH
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GIVE-AWAYS
LANYARD
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GIVE-AWAYS
MUG
Miras Brand Guideline - 201740
GIVE-AWAYS
FLASH
Miras Brand Guideline - 2017ADVERTISING
MIRAS | ALL RIGHTS RESERVED 201742
ADVERTISING
POSTER
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ADVERTISING
FLYER
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ADVERTISING
ROLLUP
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ADVERTISING
POPUP
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ADVERTISING
BILLBOARD
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DIGITAL
MIRAS | ALL RIGHTS RESERVED 2017
Miras Brand Guideline - 201748
ADVERTISING
EMAIL
SIGNATURE
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ADVERTISING
SOCIALMEDIA
TEMPLATE
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ADVERTISING
SOCIALMEDIA
TEMPLATE
Miras Brand Guideline - 201751
DIGITAL
POWERPOINT
PowerPoint’s main objective is to augment and illustrate
a verbal lecture or talk. It is presentation tool used to
enhance and illustrate your message. This is the
powerpoint template.
Miras Brand Guideline - 201752
DIGITAL
APP ICON
Miras Brand Guideline - 2017OFFICE
BRANDING
MIRAS | ALL RIGHTS RESERVED 201754
OFFICE BRANDING
BUILDING SIGN
Miras Brand Guideline - 201755
OFFICE BRANDING
BUILDING SIGN
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OFFICE BRANDING
BUILDING SIGN
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OFFICE BRANDING
RECEPTION
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OFFICE BRANDING
MEETING ROOM
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OFFICE BRANDING
HALLWAY
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OFFICE BRANDING
CUSTEMOR SERVICE
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OFFICE BRANDING
OFFICE
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OFFICE BRANDING
OFFICE
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OFFICE BRANDING
OFFICE
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OFFICE BRANDING
OFFICE
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OFFICE BRANDING
SIGNAGE
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OFFICE BRANDING
SIGNAGE
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OFFICE BRANDING
SIGNAGE
Miras Brand Guideline - 2017
