Brand GuidelinesMOS BrandWhy Guidelines?
Brand guidelines
are the main structural elements behind any successful brand.
In order for a brand to maintain a consistent image and flourish with one holis-
tic spirit, a clear outline of doe's & don'ts was established.
A brand guideline is a time efficiency tool that ensures all thought process runs
under one unified scope, in the clearest and simplest way possible, saving time,
energy & maximizing quality.Something About Us!
MOS
"Ministry of Sport" is the main govern-
mental entity behind sports in Saudi
Arabia. We run as the engine that
operates all official sports business
Since 1974,
around the kingdom.
we have been successfully manag-
ing sports clubs, events & individu-
al athletes. From football to foos-
ball, you sport it, we do it!
We believe
in being inclusive, thus, we make
sure that all members of the society
are enabled to have an active life,
including females, children and
people with special needs.Vision & Mission
Vision
To have an effective sports sector that
builds an active society and attains
international achievements
Mission
Our mission is to improve the sports
landscape in KSA through building the sports
culture, developing talents, attracting
investments, and working towards
accomplishing successes that realize national
ambitionsPurpose, Values & Personality
MOS Purpose
Advancing social progress through equality and
accessibility for all in sports
MOS Values
• Supportive and collaborative to the whole sport sector.
• Innovative in thinking and doing.
• Fair in how we treat each other and approach our work.
• Inclusive in how we approach our work and regard each other.
• Transparent and open both internally and externally.
MOS Personality
Caring
Responsible
Expert
Positive
BoldMOS Manifesto
Grown out of earth, sand, and sea.
Shifting from goals to greatness, and from can’ts to hows,
Inspired by family, honor, and will.
together we imagine and ignite.
We affirm.
We are not only storytellers - We are story makers.
We ask.
We make our future by honoring our past and taking command of our
We attract.
present.
We create.
Daily, we rewind and restart;
So that all may visualize and achieve.
Success is sometimes half chance but always about effort.
Whispering through ١٣regions but rising as one voice.
And we make our greatest efforts by taking every chance we can.
One team.
Upgrading our options.
One tribe.
Investing in our opportunities.
Together we:
Focusing on our priorities.
Fixate on the now.
To nurture from within... strengthen...concentrate.
Obsess on the process.
Bound by patience, promise, and passion.
And if ever distracted by the soundtrack of your
We can.
meandering mind,
We will.
your one breath becomes the siren of our design.
I am...because we are.
Ready. Set. Activate.
General Sports Authority: passion in action...life in motion.Brand markBrand mark Story
As we reached to a decision of uplifting our brand image, the
first step we took was to begin with establishing a new brand
mark, as it is considered as the face of our brand.
Truth to be told, the easiest thing for us to do was placing some sports
elements or putting a running athlete. But since we were restructuring
the entire brand, we wanted to do it right.
Thus we thought, why are we doing what we do in the first place? Is it
to make everyone more active, To promote the kingdom and increase
sponsors rate, Or build a more sports centered society? The answer
was much simpler than that. It was to bring people together. Our top
aim is to unify our diverse members under one big umbrella, which is
the love of sports!Brand mark Concept
This brand mark is inspired by the unity of Saudi people around
their national symbol. We see human figures from different sport
categories gathered together to show the team work, integrity and
the equal opportunity.
The different vibrant colors reflect the diversity, dynamism and the
energetic spirit of MOS. The logo is tailor made to be in tandem
with the new trend of the governmental sector logos in KSA such as
the logo of vision 2030.Brand mark Creation steps
Shape inspiration
Oval Shape
Inner Oval Shape
Human Head Shape
Clearer Human Head
With Hands
Shape With HandsBrand mark Creation steps
Brand mark Geometrical Foundation
Integrating Human Shape
Integrating Human Shape
Integrating Inner Line Shape
Inner Line Shape
Simplifying brand mark Shape
Pentagon Shape
In Pentagon Shape
In Pentagon Shape
Final brand mark
Introducing Olympic
Final Emblem
Introducing Saudi National Icon
brand mark Colors
In The Core Of The brand markBrand mark Structure
Brand mark structure cannot be altered in any case. Whenever it is
needed it should be taken from the original brand mark file.
When the brand mark was structured, the below dimensions were taken
into consideration to create a balanced look and feel.Horizontal Brand mark
In special cases when the use of the main brand mark version is not
possible, the horizontal brand mark can be used.Clear Space
Brand mark is always surrounded by a minimum area of clear space
that helps maintain the prominence and legibility of the brand
mark.
No elements should cross over into this area, such as a graphic
device, imagery or type.
This is a minimum and should be increased wherever possible. The
construction of the clear space area is based on the unit as shown.Minimum Size
To ensure sufficient branding, apply the minimum size rule when plac-
ing the brand mark on any communication or advertising material.
Brand identity applications reproduce the brand mark in an optimum
size, please use the provided templates.
Some applications may use the brand symbol alone, in such cases use
1.8 cm
8 mm
the symbol minimum size. Further size reduction is not permitted.
Logo Minimum size
Symbol Minimum sizeBrand mark in the Arabic Layout
The preferred positioning for MOS brand mark in the
Arabic layout is on the top right, or bottom left.
however, when necessary the brand mark can be posi-
tioned on the other side.Brand mark in the English Layout
The preferred positioning for MOS brand mark in the
English layout is on the top Left, or bottom Right.
however, when necessary the brand mark can be posi-
tioned on the other side.Size and Positioning
width= X
width= X
(Vertical layout)
20%
40%
Shown here, is brand mark size ratio to the layout width
(X). The percentage ratio applies to the brand mark
width, in a range from 20% - 40% of total layout width
relying on the layout format and nature. Rule of thumb:
The Wider and closely visible the application, the smaller
the brand mark ratio. Applications that require distant
recognition, such as banners, use bigger brand mark size.
This flexible rule allows design to create proper layout
with optimum brand mark visibility and preserve GSA
brand identity.
For vertical layouts:
Layout width = X
brand mark width: 40% - 20% XSize and Positioning
width= X
width= X
(Vertical layout)
60%
40%
Shown here, is brand mark size ratio to the layout width
(X) when the layout does not have a content, and uses
only the main brand elements .
The percentage ratio applies to the brand mark width, in
a range from 40% - 60% of total layout width relying on
the layout format and nature. Rule of thumb: The Wider
and closely visible the application, the smaller the brand
mark ratio. Applications that require distant recognition,
such as banners, use bigger brand mark size.
This flexible rule allows design to create proper layout
with optimum brand mark visibility and preserve MOS
brand identity.
For vertical layouts:
Layout width = X
brand mark width: 60% - 40% X40%
Size and Positioning
(Horizontal layout)
As shown here, the brand mark size ratio to horizontal
HEIGHT= X
layouts measure their heights as basis (X). The percentage
ratio applies to the brand mark height, in a range from 20%
- 40% of total layout height, relying on the layout format
and nature. Rule of thumb: the taller and closely visible the
application, the smaller the brand mark ratio.
20%
For Horizontal layouts:
layout HEIGHT= X
brand mark width = 20% - 40% x
HEIGHT= X70%
Size and Positioning
(Horizontal layout)
As shown here, the brand mark size ratio to horizontal
HEIGHT= X
layouts measure their heights as basis (X). The percentage
ratio applies to the brand mark height, in a range from 40%
- 70% of total layout height, relying on the layout format
and nature. Rule of thumb: the taller and closely visible the
application, the smaller the brand mark ratio.
40%
For Horizontal layouts:
layout HEIGHT= X
brand mark width = 40% - 70% x
HEIGHT= XBrand mark and image treatment
Having the brand mark on top of an image is not allowed, brand
mark comes on top of a white space created by following in the
same 45 ̊ angular grid.
This white element protects the visibility of the brand markBrand mark Version
Main Version
Main reverse Version
The preferred reproduction of MOS brand mark is in its positive full color
version on white background. Alternatively, the brand mark may be
reversed out of 90K background color from MOS’s palettes to secure
proper contrast and visibility.
Never use the full color brand mark on any colored background.
Monochrome Version
Gray-scale
When production limitation exists and the use of a full color brand mark is
not possible, the monochrome version and the gray-scale version can be
applied (see color value) and not an automatic conversion.
Rarely, the use of bitmap (black and white) version is necessary. Example:
fax transmissions, stamps and film exposure for special finishes such as foil
blocking and embossing dyes.
Bitmap
BitmapBrand Hierarchy
The brand mark represents MOS as a signature, and therefore appears in
1st Level Branding
every touch point with its customers. To manage this brand behavior, follow
here shown branding hierarchy:
1st Level Branding
This is the main form of branding, using the main brand mark version. It is
used mainly in brand applications for recognition and communication purpos-
es.
2nd Level Branding
2nd Level Branding
This is an alternative form of branding, using the horizontal brand mark
when the available placement space is limited and the use of the main brand
mark is impossible.
3rd Level Branding
The brand symbol represents MOS when an application does not allow the
use of a full brand mark.
3rd Level BrandingSub-Brands
Any sub-brands will fall under a hybrid house model, as each will
have their own separate function, but their performance will influ-
ence the main mother brand. In case sub-brands are utilized, let us
make sure of the following:
• The icon «Palm and two swords» is only for the mother
brand mark. It should never be used in sub-brands.
• Typeface should be the same we used for the mother brand
mark.
• Only the primary colors of the brand mark can be used.
• Elements of the brand mark «curves, corners and thickness of
lines» can be used when needed.
• The sub-brand should be in similar style/theme to the MOS brand.
Entity Name
Entity Name
Entity Name
Entity NameMOS leading
Co-Branding
Sometimes the MOS brand mark is shared with other brand marks.
In these situations, we must consider the following:
- Is MOS the lead partner, or is our partner? Or are both brand marks equal?
- Think carefully about how you represent the balance of power.
Typography Lorem Ipsum is simply
dummy text of the printing
For most events, MOS will be the lead partner. In this case, the MOS brand mark is at the
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry's standard dummy text ever since the
top as shown at the right.
1500s, when an unknown printer took a galley of type and scrambled it to
make a type specimen
There is no rule for the size of Sponsors brand marks, the size depends on the
number of sponsors.
Co-Sponsored by:
brand mark
brand mark
brand mark
Follow these rules when locking up the MOS brand mark with the partner brand mark:
- The default is to use the full color brand mark on a white background whenever possi-
ble.
Both logos are equal
- The two brand marks should be of the same visual size.
- When the brand marks are locked up, separate them by the distance (Y) as shown in the
example on the right.
Co-brand
The brand mark guidance rules to the right must always be followed regardless of brand
dominance.Misuse
Shown in the figures are some unacceptable uses
of MOS brand mark. The brand mark should
always be reproduced from the master files, do
not reconstruct the brand mark.
The brand mark should never be altered,
do not delete any component
Do not alter the proportions of the brand mark
Do not distort the brand mark
redrawn, recolored or manipulated in any way. It
is not allowed to append more descriptors to the
brand mark. Please ensure that MOS brand mark
is used correctly at all times.
Do not reproduce with low resolution
Do not change the configuration
Do not alter the position of the
brand mark elements
Resize using proportional
scaling (press the shift button)
Do not outline the brand mark
do not alter the brand mark colors
Do not use any filters or effects
on the brand markAcceptable Backgrounds
The figures demonstrate examples of permitted backgrounds for
placing MOS brand mark.
The main focus is on securing enough visibility and contrast to
preserve visibility and maintain consistent branding.
MOS brand mark shall preferably appear on a white back-
ground. and it can be reversed white on the dark tones from
MOS’s primary color palette (main reverse version comes on 90K)
and it can also come when needed on (green, blue, red, and
60% black)Unacceptable Backgrounds
The figures show examples of non-permitted brand mark place-
ments. Reason here is the reduced contrast and loss of brand mark
clarity.
Avoid using alien colors and apply a suitable color from the support-
ing palette for placing the brand mark on solid backgrounds.
Do not use an alien non-brand color
Do not place full color brand mark on a corporate
color with no sufficient contrast
Heterogeneous, busy or patterned photographic backgrounds harm
the needed brand mark visibility and are therefore not permitted.
Do not reverse the brand mark
Do not use Gradient
on light backgrounds
Do not use a Pattern background
Do not use a photographic backgroundGraphic DeviceGraphic Device
MOS brand uses cohesively the shown graphic device through-
out its touch point, unifying them with more energy, reflecting
the brand personality
the graphic device helps communicating the brand message.
Graphic device can be used in different sizes and placements to
serve different brand needs.Graphic Device structure
MOS graphic device is built on a 45 ̊ angular
x
x
grid structure, which size is based on the
layout grid size.
As shown here, the grid unit size (Y) in any
layout determines how big or small the graphic
device is.
Size of (Y) is preferably between 15% - 35% of
45°
the brand mark width (X).
45°
y
y
y
yGraphic Device structure
Size of (Y) is preferably between
x
x
15% - 35% of the logo width (X).
The size of (Y) in any layout deter-
mines how big or small the graphic
device is.
When creating graphic device, the
thickness of the line shouldn't be
more than 50% (Y) and no less
45°
than 20% (Y).
Rounded Endings
45°
Lines thickness
Minimum
20% Y
Maximum
50% Y
y
y
y
yGraphic Device
We can add or remove lines using our grid and guidelines.
The graphic device grid can be flipped horizontally, but
not verticallyGraphic Device positioning
Graphic device can be used in different positions and sizes based on the applicationGraphic Device reverse
Main reverse version for the graphic device comes on 90%kGraphic Device reverse
In special cases when needed, the graphic device can come on a green backgroundExamples for Graphic Device positioning and size
www.gsa.gov.saGraphic Device and brand mark positioning
x
x
The use of a counterbalance is preferred,
so the logo and graphic device can help
balancing the layout.
counterbalance
counterbalanceminimum
(Z)
Graphic Device and brand mark positioning
minimum
(Z)
minimum
minimum
(Z)
(Z)
minimum
minimum
(Z)
(Z)
minimum
(Z)
minimum
(Z)
minimum
(Z)
minimum
(Z)
minimum space between Brand mark and graphic device should be (Z)Graphic Device and images
(face) Level 1
The primary use of GSA graphic device
is to reflect the progressive, bold and
expert character of the brand in an
energetic, sharp and action-oriented
look that relates to the dynamics of
sport.
For reflecting the brand image, the
shown figure demonstrates the play
between images and our graphic
device, masking the sports action
image within the angular grid spades,
splitting it into action-stripes. Graphic
lines stress the design with our primary
brand colors
Images can be masked using the same guidelines and design elementsGraphic Device and images
(face) Level 2
This is how MOS graphic device
relates to images that communicate
content, displaying a happening,
event, service or official function.
The device is detached and is placed
as instructed on the layout space.
The image is masked into a layout
space with angular edge.Graphic Device and images
(face) Level 3
with full images, graphic device can come on top of an image (make sure there are enough contrast)Graphic Device and images
(content)
In the content of any application the
images can be masked in the same 45 ̊
angular grid. and Graphic device can
come on top of the image as shown here.
Graphic device should have enough con-
trast and not distract the image.Graphic Device and images
(content)
For full bleed images, graphic device can
be placed on top of the image.
Graphic device should have enough con-
trast and not distract the image.Graphic Device and images
(content with multiple images)
When the content is busy or contains a lot
of images, the use of the full graphic
device is not recommended, one line from
our graphic device should be enough
when combined with the masked image.Graphic Device Misuse
the strait lines should be horizontal
don't use all lines in the same color
don't add effects and shadows
don't separate all the elements
as shown in the guide
to the elements
and make big space between them
don't outline elements
don't repeat the design elements
don't distort shape
don't use on a background color
more than once on the same face
other than the dark gray and greenGraphic Device Misuse
make sure important parts of the image are showing
make sure important there are enough contrast.
do not place graphic device on busy, colorful pictures.ColorsPrimary Brand Colors
MOS brand character defines how we want to visually
Pantone
Pantone
express our identity, and colors are principal brand
3405C
7406C
80%
60%40%20%
80%
60%40%20%
signals.
Shown here is the primary set of colors that are used in
CMYK
CMYK
: C82 M5 Y98 K0
: C5 M23 Y93 K0
RGB
: R10 G169 B77
RGB
: R240 G194 B62
the brand mark and constitute our visual equity for
brand recognition.
Pantone
Pantone
This set of colors is to be primarily applied on the face of
2143C
185C
80%
60%40%20%
80%
60%40%20%
our touch points and all audience-facing material.
The colors are available in spot ink values (Pantone
CMYK
: C82 M37 Y0 K0
CMYK
: C3 M100 Y87 K0
RGB
: R22 G133 B198
RGB
: R221 G34 B41
system) for special color production, while their cmyk
values will be mostly used for mass print production,
such as communication, literature, ATL and BTL.
90 K
Use RGB values for digital applications. White is a color.
70k
60k
50k
40k
30k
20k
10k
80k
Avoid automatic color conversion and use the displayed
color values to maintain consistency of color impression.
CMYK
: C0 M0 Y0 K90
RGB
: R65 G65 B65Combining Colors
corporate Combination
To design the right color message, use a relevant combination of
brand colors. The shown combinations are examples of different
brand expressions by varying their color stress.
Dominant colors are the most apparent in layouts and are gener-
al mood setters. They stress headings, titles, form background
color or tone visual.
Subordinate colors support the dominant color, occupy less
space or have less weight. They are used as graphic devices.
Secondary Combination
Accents are fillers are normally used as background, for framing
text, elements and imagery. Accents should be sparely applied.
Avoid using too many secondary colors on a design.Color Contrast
Making sure that anything we create is for everyone.
An example paragraph that uses
An example paragraph that uses
fictitious blue
fictitious green
Low vision is a common condition among many individuals. Any
Example Text
Example Text
text must meet the proper contrast ratio needed by these users
TEST RESULT: FAIL
TEST RESULT: FAIL
for readability.
Color selection plays an important role in meeting this contrast
Test result
guideline. It is also a primary component of a brand’s identity
based on Text
for WCAG AA
system.
Shade ١٥Black ٪
Shade ٢٥Black ٪
An example paragraph that uses
An example paragraph that uses
Always consider the WCAG 2.0 Guidelines for accessibility.
fictitious blue
fictitious green
Example Text
Example Text
TEST RESULT: PASS
TEST RESULT: PASS
The Effect of
color deficit
Low contrast
High contrast
colors
colors
People with normal sight
People with partial sightColor Contrast
Test result based on Text for WCAG AA Making sure
that anything we create is for everyone.
For the text to be readable, there must be a difference
between the colors. If the background is dark, the text
should be in light color and vice versa.
Never use dark background with dark text or light
background with light text.
NORMAL TEXT
NORMAL TEXT
Lorem ipsum dolor sit amet..
Lorem ipsum dolor sit amet..
WCAG: Fail
WCAG: PASS
LARGE TEXT
LARGE TEXT
Lorem ipsum dolor sit amet..
Lorem ipsum dolor sit amet..
WCAG: Fail
WCAG: PASS
NORMAL TEXT
NORMAL TEXT
Lorem ipsum dolor sit amet..
Lorem ipsum dolor sit amet..
WCAG: Fail
WCAG: PASS
LARGE TEXT
LARGE TEXT
Lorem ipsum dolor sit amet..
Lorem ipsum dolor sit amet..
WCAG: Fail
WCAG: PASS
NORMAL TEXT
NORMAL TEXT
Lorem ipsum dolor sit amet..
Lorem ipsum dolor sit amet..
WCAG: Fail
WCAG: PASS
LARGE TEXT
LARGE TEXT
Lorem ipsum dolor sit amet..
Lorem ipsum dolor sit amet..
WCAG: Fail
WCAG: PASSColor Space
Communication
The big variety of MOS’s communication to such a broad
audience demands not only careful selection of color
tones, but also combining them appropriately.
Shown is percentage of color space usage of MOS’s layout.
These ratio bars indicate also the elements impact.
Corporate layouts appear with pure branding, where the
brand logo is placed on the white space and shares it with
the brand primary colors, in form of MOS graphic device.
Corporate
Using large dark gray or green are alternative layouts.TypographyBrand Font
LATIN
ARABIC
To maintain a coherent brand identity,
MOS uses a set of compatible Arabic and
Latin typefaces as its brand font.
Frutiger LT Arabic - Light
Frutiger LT Arabic - Light
Frutiger LT Arabic type face family
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
ABCDEFGHIJKLMNOPQRSTUVWXYZ
(English and Arabic) is our brand fonts
ط ظ ع غ ف ق ك ل م ن ه و ي
abcdefghijklmnopqrstuvwxyz
and are consistently to be used in link
with our visual identity.
٠١٢٣٤٥٦٧٨٩
0123456789
The brand uses three weights from this
Frutiger LT Arabic - Roman
Frutiger LT Arabic - Roman
font family while typesetting. Check
following page for details.
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ط ظ ع غ ف ق ك ل م ن ه و ي
abcdefghijklmnopqrstuvwxyz
٠١٢٣٤٥٦٧٨٩
0123456789
Frutiger LT Arabic - Bold
Frutiger LT Arabic - Bold
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ط ظ ع غ ف ق ك ل م ن ه و ي
abcdefghijklmnopqrstuvwxyz
٠١٢٣٤٥٦٧٨٩
0123456789System Font
For cross-platform applications, like PowerPoint templates, where you need to share the original file, use the universal fonts.
ARABIC
LATIN
Segoe UI - Regular
Segoe UI - Regular
Brand names
ABCDEFGHIJKLMNOPQRSTUVWXYZ
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
Heading
ط ظ ع غ ف ق ك ل م ن ه و ي
Body Copy
abcdefghijklmnopqrstuvwxyz
Content text
٠١٢٣٤٥٦٧٨٩
0123456789
Segoe UI - Bold
Segoe UI - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
Sub heading
Paragraph heading
ط ظ ع غ ف ق ك ل م ن ه و ي
abcdefghijklmnopqrstuvwxyz
Feature text
٠١٢٣٤٥٦٧٨٩
0123456789
Highlighted TextTypesetting
العناوين فروتيقر عربي -بلاك
Heading in Frutiger LT Arabic - black
All applications shall follow a unified
typographic style, which requires
adherence to a typesetting guide.
العناوين الثانوية فروتيقر عربي -بولد
Subheading Frutiger LT Arabic - bold
Using bold, Plain and light weights
create the needed text differentia-
Frutiger LT Arabic - roman conse tetuer adipiscing elit. Suspendisse
هذا النص ليس للقراءة. فقد وضع في هذا المكان لملء الحيز الذي سيشغله النص
tion.
sodales nulla. Etiam sed risus. Etiam velit. Nulla vel sapien dapibus.
اصحيح لاحقا. وفائدته لنا في هذه المرحلة تتلخص في كونه نمذجا لنوع الخط.
In Latin, headings and titles should
عناوين الفقرات فروتيقر عربي -بلاك
always use title case (initial caps) and
Paragraph heading use Frutiger LT Arabic - black
flush text alignment.
Frutiger LT Arabic - roman , Intro paragraph ind text accumsan et
النص بخط بهيج ذا سانس - لايت نموذج لنص التقديم وهذا النص ليس للقراءة. فقد
Central text alignment is not
iusto praesent luptatum delenit augue ipsum duis dolore te feugait.
وضع في هذا المكان لملء الحيز الذي سيشغله النص الصحيح لاحقا. وفائدته لنا.
Preferred.
Key messages that require extra
عناوين الفقرات بهيج ذا سانس -بلاك
Paragraph heading use Frutiger LT Arabic - black
stress can use the Bold weight, exam-
This paragraph of example copy shows how to form bullet copy and
هذا النص ليس للقراءة. فقد وضع في هذا المكان لملء الحيز الذي سيشغله النص
ple: quotes.
similar forms of text subdivisions to enable you to compare styles.
اصح…PhotographyPhotographic Style & Feel
Photography style is an important aspect of the overall impact of the brand identity.
The photograph style should always be big and emotional.
MOS identity uses two types of photography:
• Brand driven images
• Point and shoot or ‘reportage’.
Corporate Photography
For any corporate communication,
All images should either:
photography will have two main styles:
• Emphasize activity
1. Abstract Photography: Abstract beauty shots
• Have a sense of energy
of details in the events and ceremonies, for
• Have warm/dark lighting
example banners textures, weird angles from
grounds, lens flares from lights, etc ...
Size, treatment and position.. Images may be used in these ways:
2. Real Photography: All events need to be
documented properly, therefore regular pho-
• Full bleed or cropped in to emphasize the sport.
tography of details, such as key speakers,
• Have the correct tone for the message;
speeches, hand gestures is urged. They need
to all be in appropriate lighting.
either aspirational, professional, positive, teamwork, challenge.Photographic Style & Feel
Brand Driven Images
Brand imagery is zoomed on activity (Part of body in action, never full). The subject matter is as diverse as there are different codes
of sports. They should promote the idea of performance, resource, teamwork, positivity etc.Photographic Style & Feel
Point & Shoot Images
Point and shoot can be a good way of reporting events, the style is focused on the situational action
happening with dark warm colors..IconographyIcons Style
The use of vector graphics and
illustration art should follow
current trends, and the brand
therefore allows the linear flat 2D,
modern illustration styles with
simple, universal info-graphic and
web-graphic styles.
The iconography linear style
relates to MOS's graphic device
lines, with soft round edges.Statistics Charts
charts and tables should follow
the same brand feeling. by using
linear flat 2D, modern styles with
simple graphic styles.
Using MOS ́s brand colors.
100%
22%
15%
54%
15%
54
40
48
32
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Bar Chart
Pie Chart
Line ChartStatistics Charts
26
54
Lorem ipsum
Lorem ipsum
Lorem
86
Lorem ipsum dolor consectetuer-
Lorem ipsum dolor consectetuer-
1,200,300
nonummy nibh euismod
nonummy nibh euismod
tincidunt
tincidunt
ipsum dolor nonummy nibh
ipsum dolor nonummy nibh
1,200,300
euismod tincidunt laoreet
euismod tincidunt laoreet
dolore
dolore
dolor consectetuernonummy
dolor consectetuernonummy
1,200,300
nibh euismod tincidunt
nibh euismod tincidunt
ipsum dolor nonummy nibh
ipsum dolor nonummy nibh
1,200,300
euismod tincidunt laoree
euismod tincidunt laoree
97
Table Style
37StationeryBusiness Card
68%X
Brand Mark
Full-color main version (CMYK Colors).
50%X
43% of w=90
Always use the master artwork.
X = 148.5
Colors
43% of h=50
Name:
Green / CMYK: C82 M5 Y98 K0
Job Title:
Reverse White
Contact Details:
Reverse White
X=15.5
Website:
Green / CMYK: C82 M5 Y98 K0
www.mos.gov.sa
Typesetting
Name:
Frutiger LT Arabic - Bold / 8 pt
Leading 13 pt
50%X
Job Title:
Frutiger LT Arabic - Roman / 8 pt
50%X
43% of w=90
Leading 13 pt
Contacts Details:
Frutiger LT Arabic - Roman / 7 pt
50%x
Leading 12 pt
43% of h=50
Website:
Frutiger LT Arabic - Roman / 8 pt
Size
w 90 x h 50 mm
71%X
Printing
Offset color printing
50%X
Paper Stock
Matte coated, premium smooth - 300-400 gsm
*All dimensions in mmFolder - outside
65%X
65%X
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
Colors
X = 37.7
Graphics:
CMYK
Contact Details:
Reverse White
Website:
Reverse White
Typesetting
Contacts Details:
Frutiger LT Arabic - Roman / 9 pt
Website:
Frutiger LT Arabic - Roman / 9 pt
Size
W 230 x H 305 mm (folded)
Printing
Offset color printing / Matte Lamimation
Paper Stock
فاكس056655566
تلفون056655566
www.gsa.gov.sa
(:Fax)
(:Tel)
65%X
Matte coated, premium smooth - 300 gsm
*All dimensions in mmFolder - inside
Graphics
Full-color main version (CMYK Colors).
Always use the master artwork.
Size
W 230 x H 305 mm (folded)
Printing
Offset color printing / Matte Lamimation
Paper Stock
Matte coated, premium smooth - 300 gsmCommunicationRollup 1
68%X
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
68%X
X = 148.5
Colors
Title:
Green / CMYK: C82 M5 Y98 K0
Website:
Black / CMYK: C0 M0 Y0 K90
92%X
موضوع افتراضي هنا
Typesetting
Title Comes Here
Title:
Frutiger LT Arabic - Bold / 130 pt
68%X
www.gsa.gov.sa
Website:
Frutiger LT Arabic - Roman / 90 pt
Size
W 800 x H 2000 mm
Printing
Standard digital color printing
78%H
Matte / Semi-glossy finish
38%H
*All dimensions in mmRollup 2
68%X
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
68%X
X = 148.5
Colors
Website:
Green / CMYK: C82 M5 Y98 K0
Typesetting
151% X
Website:
Frutiger LT Arabic - Roman / 90 pt
Size
W 800 x H 2000 mm
Printing
Standard digital color printing
Matte / Semi-glossy finish
89%H
49%H
*All dimensions in mmRollup 3
68%X
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
68%X
X = 148.5
Colors
Title:
Green / CMYK: C82 M5 Y98 K0
Subtitle:
Black / CMYK: C0 M0 Y0 K90
89%X
Website:
Black / CMYK: C0 M0 Y0 K90
موضوع افتراضي هنا
عنوان في هذه المساحة
Typesetting
65%X
www.gsa.gov.sa
Title:
Frutiger LT Arabic - Bold / 130 pt
Subtitle:
Frutiger LT Arabic - Bold / 120 pt
Website:
Frutiger LT Arabic - Roman / 90 pt
Size
W 800 x H 2000 mm
78%H
Printing
Standard digital color printing
Matte / Semi-glossy finish
38%H
*All dimensions in mmRollup 4
68%X
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
68%X
X = 148.5
Colors
Title:
Green / CMYK: C82 M5 Y98 K0
Website:
Black / CMYK: C0 M0 Y0 K90
114%X
موضوع افتراضي هنا
Typesetting
Title Comes Here
Title:
Frutiger LT Arabic - Bold / 130 pt
100%X
Website:
Frutiger LT Arabic - Roman / 90 pt
Size
W 800 x H 2000 mm
Printing
Standard digital color printing
Matte / Semi-glossy finish
60%H
www.gsa.gov.sa
91%X
80%X
*All dimensions in mmRollup 5
68%X
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
68%X
X = 148.5
Colors
Website:
Green / CMYK: C82 M5 Y98 K0
Typesetting
151% X
Website:
Frutiger LT Arabic - Roman / 90 pt
www.gsa.gov.sa
115% X
Size
W 800 x H 2000 mm
Printing
Standard digital color printing
Matte / Semi-glossy finish
60%H
91%X
80%X
*All dimensions in mmRollup 6
68%X
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
68%X
X = 148.5
Colors
Title:
Green / CMYK: C82 M5 Y98 K0
Subtitle:
Black / CMYK: C0 M0 Y0 K90
114%X
Website:
Black / CMYK: C0 M0 Y0 K90
موضوع افتراضي هنا
عنوان في هذه المساحة
Typesetting
100% X
Title:
Frutiger LT Arabic - Bold / 130 pt
Subtitle:
Frutiger LT Arabic - Bold / 120 pt
Website:
Frutiger LT Arabic - Roman / 90 pt
Size
W 800 x H 2000 mm
Printing
Standard digital color printing
60%H
Matte / Semi-glossy finish
www.gsa.gov.sa
91%X
80%X
*All dimensions in mmRollup 7
68%X
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
68%X
X = 148.5
Colors
Title:
Green / CMYK: C82 M5 Y98 K0
Website:
Reverse White
114%X
موضوع افتراضي هنا
Typesetting
Title Comes Here
Title:
Frutiger LT Arabic - Bold / 130 pt
100% X
Website:
Frutiger LT Arabic - Roman / 90 pt
Size
W 800 x H 2000 mm
Printing
Standard digital color printing
Matte / Semi-glossy finish
60%H
www.gsa.gov.sa
91%X
80%X
*All dimensions in mmRollup 8
68%X
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
68%X
X = 148.5
Colors
Website:
Green / CMYK: C82 M5 Y98 K0
Typesetting
144% X
Website:
Frutiger LT Arabic - Roman / 90 pt
www.gsa.gov.sa
114% X
Size
W 800 x H 2000 mm
Printing
Standard digital color printing
Matte / Semi-glossy finish
60%H
91%X
*All dimensions in mmRollup 9
68%X
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
68%X
X = 148.5
Colors
Title:
Green / CMYK: C82 M5 Y98 K0
Subtitle:
Black / CMYK: C0 M0 Y0 K90
Website:
Reverse White
144% X
موضوع افتراضي هنا
عنوان في هذه المساحة
Typesetting
100% X
Title:
Frutiger LT Arabic - Bold / 130 pt
Subtitle:
Frutiger LT Arabic - Bold / 120 pt
Website:
Frutiger LT Arabic - Roman / 90 pt
Size
W 800 x H 2000 mm
Printing
Standard digital color printing
60%H
Matte / Semi-glossy finish
www.gsa.gov.sa
91%X
80%X
*All dimensions in mmPopup 3
12%X
X = 58
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
30%Y
Colors
Y = 45
Title:
Green / CMYK: C82 M5 Y98 K0
Subtitle:
Black / CMYK: C0 M0 Y0 K90
Graphics
CMYK
38%Y
عنوان رئيسي هنا
Typesetting
العنوان الثانوي في هذه المساحة
Title:
Frutiger LT Arabic - Bold / 26 pt
Subtitle:
Frutiger LT Arabic - Bold / 20 pt
Size
W 434 x H 230 mm (artwork size)
W 4340 x H 2300 mm (final size)
Printing
Standard digital color printing
Matte / Semi-glossy finish
*All dimensions in mmPopup 4
12%X
X = 58
Brand Mark
Full-color main version (CMYK Colors).
Always use the master artwork.
30%Y
Colors
35%H
Title:
Green / CMYK: C82 M5 Y98 K0
عنوان رئيسي هنا
Subtitle:
Black / CMYK: C0 M0 Y0 K90
العنوان الثانوي في هذه المساحة
Graphics
CMYK
38%Y
Typesetting
Title:
Frutiger LT Arabic - Bold / 26 pt
Subtitle:
Frutiger LT Arabic - Bold / 20 pt
Size
W 434 x H 230 mm (artwork size)
65%H
W 4340 x H 2300 mm (final size)
Printing
Standard digital color printing
Matte / Semi-glossy finish
*All dimensions in mmElectronic MediaEDM 1
Brand Mark
50%X
Full-color prime version (RGB Colors).
50%X
Always use the master artwork.
X = 80
Colors
Main headline:
Green / RGB: R10 G169 B77
Graphics:
White
Content:
White
موضوع افتراضي هنا
Contact Details:
White
Title Comes Here
Typesetting
عنوان في هذه المساحة
Main headline:
Frutiger LT Arabic - Bold / 26 pt
لوريم إيبسوم هو ببساطة نص شكلي
لوريم إيبسوم هو ببساطة نص شكلي بمعنى أن الغاية هي الشكل وليس المحتوى ويستخدم في صناعات المطابع ودور النشر. كان لوريم إيبسوم ولايزال المعيار
Content:
Frutiger LT Arabic - Roman / 12 pt
للنص الشكلي منذ القرن الخامس عشر عندما قامت مطبعة مجهولة برص مجموعة من الأحرف بشكل عشوائي أخذتها من نص، لتكون كتيب بمثابة دليل أو مرجع شكلي
لهذه الأحرف. خمسة قرون من الزمن لم تقضي على هذا النص، بل انه حتى صار مستخدما وبشكله الأصل.
Contact Details:
Frutiger LT Arabic - Roman / 13 pt
Lorem Ipsum dummy text
Lorem Ipsum is simply dummy text
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever
Size
,١٥٠٠s when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five since the
.centuries, but also the leap into electronic typesetting, remaining essentially unchanged
W 800 x H 935 pixels
64
25
www.gsa.gov.sa
*All dimensions in pixelsEDM 2
Brand Mark
50%X
Full-color prime version (RGB Colors).
50%X
Always use the master artwork.
X = 80
Colors
Main headline:
Green / RGB: R10 G169 B77
Sub-headline:
White
Graphics:
White
موضوع افتراضي هنا
Content:
White
Title Comes Here
Contact Details:
White
عنوان في هذه المساحة
Lorem Ipsum text
Typesetting
لوريم إيبسوم هو ببساطة نص شكلي
Lorem Ipsum is simply dummy text
لوريم إيبسوم هو ببساطة نص شكلي بمعنى أن
Lorem Ipsum is simply dummy text of the
Main headline:
Frutiger LT Arabic - Bold / 26 pt
الغاية هي الشكل وليس المحتوى ويستخدم في
printing and typesetting industry. Lorem
النشر. كان لوريم حتى صار مستخدما وبشكله ...
Ipsum has been the industry's standard
المزيد ...
More ...
Sub-headline:
Frutiger LT Arabic - Bold / 19 pt
عنوان في هذه المساحة
Lorem Ipsum text
Content:
Frutiger LT Arabic - Roman / 14 pt
لوريم إيبسوم هو ببساطة نص شكلي
Lorem Ipsum is simply dummy text
لوريم إيبسوم هو ببساطة نص شكلي بمعنى أن
Lorem Ipsum is simply dummy text of the
Contact Details:
Frutiger LT Arabic - Roman / 13 pt
الغاية هي الشكل وليس المحتوى ويستخدم في
printing and typesetting industry. Lorem
النشر. كان لوريم حتى صار مستخدما وبشكله ...
Ipsum has been the industry's standard
المزيد ...
More ...
عنوان في هذه المساحة
Lorem Ipsum text
Size
لوريم إيبسوم هو ببساطة نص شكلي
Lorem Ipsum is simply dummy text
W 800 x H 1140 pixels
لوريم إيبسوم هو ببساطة نص شكلي بمعنى أن
Lorem Ipsum is simply dummy text of the
الغاية هي الشكل وليس المحتوى ويستخدم في
printing and typesetting industry. Lorem
النشر. كان ل…EDM 3
Brand Mark
50%X
Full-color prime version (RGB Colors).
50%X
Always use the master artwork.
X = 80
Colors
Main headline:
Green / RGB: R10 G169 B77
Sub-headline:
White
Graphics:
White
موضوع افتراضي في
Content:
White
هذه المساحة
Contact Details:
White
عنوان في هذه المساحة
Typesetting
لوريم إيبسوم هو ببساطة نص شكلي
لوريم إيبسوم هو ببساطة نص شكلي بمعنى أن الغاية هي الشكل وليس المحتوى ويستخدم في النشر.
Main headline:
Frutiger LT Arabic - Bold / 26 pt
كان لوريم حتى صار مستخدما وبشكله لوريم إيبسوم هو ببساطة ...
عنوان هنا
Sub-headline:
Frutiger LT Arabic - Bold / 19 pt
عنوان في هذه المساحة
Content:
Frutiger LT Arabic - Roman / 14 pt
لوريم إيبسوم هو ببساطة نص شكلي
لوريم إيبسوم هو ببساطة نص شكلي بمعنى أن الغاية هي الشكل وليس المحتوى ويستخدم في النشر.
Contact Details:
Frutiger LT Arabic - Roman / 13 pt
كان لوريم حتى صار مستخدما وبشكله لوريم إيبسوم هو ببساطة ...
عنوان هنا
Size
عنوان في هذه المساحة
W 800 x H 1140 pixels
لوريم إيبسوم هو ببساطة نص شكلي
لوريم إيبسوم هو ببساطة نص شكلي بمعنى أن الغاية هي الشكل وليس المحتوى ويستخدم في النشر. كان لوريم حتى صار مستخدما وبشكله
لوريم إيبسوم هو ببساطة، لوريم إيبسوم هو ببساطة نص شكلي بمعنى أن الغاية هي الشكل وليس المحتوى ويستخدم في النشر. كان لوريم
حتى صار مستخدما وبشكله لوريم إيبسوم هو ببساطة
لوريم إيبسوم هو ببساطة نص شكلي
لوريم إيبسوم هو ببساطة نص شكلي
لوريم إيبسوم هو ببساطة نص شكلي
لوريم إيبسوم هو ببساطة نص شكلي
لوريم إيبسوم هو ببساطة نص شكلي
لوريم إيبسوم هو ببساطة نص شكلي
بمعنى أن الغاية هي الشكل وليس المحتوى
بمعنى أن الغاية هي الشكل وليس ال…EDM 4
Brand Mark
50%X
50%X
Full-color prime version (RGB Colors).
50%X
Always use the master artwork.
X = 80
Colors
Main headline:
Green / RGB: R10 G169 B77
Sub-headline:
White
Graphics:
White
Title comes here
Content:
White
dummy rext
Contact Details:
White
Title Comes Here
Typesetting
Dummy text comes in this space
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
Main headline:
Frutiger LT Arabic - Bold / 25 pt
has been the industry's standard.
read more
Sub-headline:
Frutiger LT Arabic - Bold / 19 pt
Title Comes Here
Content:
Frutiger LT Arabic - Roman / 14 pt
Dummy text comes in this space
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
Contact Details:
Frutiger LT Arabic - Roman / 13 pt
has been the industry's standard.
read more
Size
Title Comes Here
W 800 x H 1140 pixels
Dummy text comes in this space
orem Ipsum has been the industry's standard. Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been theLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard.
يلكش صن ةطاسبب وه موسبيإ ميرول
يلكش صن ةطاسبب وه موسبيإ ميرول
يلكش صن ةطاسبب وه موسبيإ ميرول
يلكش صن ةطاسبب وه موسبيإ ميرول
يلكش صن ةطاسبب وه موسبيإ ميرول
يلكش صن ةطاسبب وه موسبيإ ميرول
ىوتحملا سيلو لكشلا يه ةياغلا نأ ىنعمب
ىوتحملا سيلو لكشلا يه ةياغلا نأ ىنعمب
ىوتحملا سيلو لكشلا يه ةياغلا نأ ىنعمب
راص ىتح ميرول ناك .رشنلا يف مدختسيو
را…Email Signature - Arabic
Brand Mark
Full-color prime version (RGB Colors).
Always use the master artwork.
Colors
Name:
Green / RGB: R10 G169 B77
Position:
Black / RGB: R26 G26 B26
Icons:
Green / RGB: R10 G169 B77
Website:
Green / RGB: R10 G169 B77
Contact Details:
Black / RGB: R26 G26 B26
Typesetting
Employee Name Here
Name:
Segoe UI - Semi bold / 11 pt
Position:
Segoe UI - Regular / 9 pt
Position comes here
Website:
Segoe UI - Regular / 8 pt
50%X
Contact Details:
Segoe UI - Regular / 8 pt
X = 11
File Format
HTML
69%X
|
|
+966556655566:(Mob)
056655566:(Fax)
056655566:(Tel)
،
،
،
12345
12345
.
.
P.O.Box 12345 Riyadh 1234 , Kingdom of Saudi Arabia, Dist. name
3
www.gsa.gov.sa
12.5
*All dimensions in mmEmail Signature - English
Brand Mark
Full-color prime version (RGB Colors).
Always use the master artwork.
Colors
Name:
Green / RGB: R10 G169 B77
Position:
Black / RGB: R26 G26 B26
Icons:
Green / RGB: R10 G169 B77
Website:
Green / RGB: R10 G169 B77
Contact Details:
Black / RGB: R26 G26 B26
Employee Name Here
Name:
Segoe UI - Semi bold / 11 pt
Position comes here
Position:
Segoe UI - Regular / 9 pt
Website:
Segoe UI - Regular / 8 pt
50%X
Contact Details:
Segoe UI - Regular / 8 pt
X = 11
File Format
HTML
69%X
|
|
+966556655566:(Mob)
056655566:(Fax)
056655566:(Tel)
،
،
،
.
12345
12345
.
P.O.Box 12345 Riyadh 1234 , Kingdom of Saudi Arabia, Dist. name
3
www.gsa.gov.sa
12.5
*All dimensions in mm
