معهد مسك للفنون — معهد مسك للفنون

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Misk Art Institute Visual Identity Guideline Version

Welcome to the new Misk Art Institute Style Guide Misk Arts Institute masterbrand Introduction If you make any piece of communication or collaborate with us then this guide is for you. It gives you all the tools to build brand equity, attribution and recognition in the great things we do.

Contents Misk Art Institute Style Guide Our Vision Brand Strategy Brand Architecture Brand Pillars Brand Naming Visual Identity Our Logo Our Color Palette Our Typeface Our Iconography Our Graphic Lines Our Imagery Principles Our Layouts Co-Branding Single vs. Dual Language Brand in Use

Misk Art Institute Style Guide What we do, what we stand for and how our organisation operates Brand Strategy Brand Architecture Brand Pillars Brand Naming Our Vision

Sets out what our customers and Empowering the growth of a thriving, creative Misk Art Institute Style Guide Vision partners expect from us and what community. Making the arts accessible to all. we expect from ourselves. Internally, it articulates what everyone at MAI must aspire to deliver on. To empower emerging artists through our interconnected ecosystem of support, Mission expertise and education — unlocking opportunities and elevating the arts. Unleashing artistic possibilities. Essence Narrative We welcome you to Misk Art Institute. Collaborative in spirit and diverse in thought, we encourage you to join us. Our interconnected ecosystem of dynamic programmes, A place of possibilities, a place for you to explore and feel inspired. We Brand Strategy publications, exhibitions, grants and more, invites artists from all art and exist to empower local artists by bringing together support, expertise design disciplines to discover, challenge, create and debate. Sharing our and education for curious minds. Fuelling the creativity of tomorrow. knowledge and passion for artistic expression — elevating, celebrating Emboldened by our rich cultural heritage, we foster, propel and and uniting our flourishing community. champion the next generation of artists. Not only sharing impactful art within society but nurturing a thriving community of national and regional significance. Values Impactful Genuine Passionate Collaborative Future-looking, encouraging Supporting, empowering and Ins…

We are a branded house. We focus Misk Art Institute Style Guide umbrella brand to build equity into the masterbrand. The Benefits of a Branded House Strengthen MAI’s masterbrand Addresses needs of key audiences Makes implementation easier – Improve awareness and consideration – – Give MAI teams a flexible and scalable – Improve understanding of what MAI does thread that links across exhibits and programs system they can use to showcase cohesion – Improve clarity, consistency and impact – across initiatives of message more intuitive – Reduces the cost associated with many sub-brands Brand Architecture Tier Flagship Tier Is limited to initiatives per Pillar, to ensure focus Contains initiatives that occur more frequently, and that are constantly refreshed Should contain initiatives that: Creates the foundations for the day-to-day activities at MAI – Contribute the most in helping us realize our aspiration as a brand Create the support and credibility behind each pillar – Have the greatest reach – Have the most impact Creates awareness and shapes the strategic positioning of the MAI brand Ensures the MAI story is consistently told across the year

Misk Art Institute Style Guide Pillars Misk Art Artist Support Exhibitions Public Research Week & Education Programming & Publications Flagship / Tier – Misk Art Week – Residency – The Art Library – N/A – MAI Flagship Exhibition – Art Grant Tier – Art Week Talks – Curatorial Collective – Exhibitions Catalouges – Educational Events – Exhibition Brand Pillars Course e.g. From the Studio (Throughout the year) – Research Commissions – Art Week Workshops – Creative Professional – Workshops – Art Grant Showcase – Publications from MAI – Art Week Exhibitions Development Program e.g. How to price programs e.g. Forming – Residency Showcase your art work – Art Week Events – Master Classes outlines – Campaigns – Educational Programs eg. e.g. Share You Daily Exhibition design training – Talks e.g. Space A Tale Talk – Internship Program

Misk Art Institute takes a ‘fixed and flex’ Misk Art Institute Style Guide approach to naming, based on the two tiers. Tier Initiatives / Flagship For our Flagship / Tier initiatives we used a fixed approach to naming. Fixed Approach Descriptive naming will create clarity and help the target audience understand the Misk Art + Descriptive Name this naming structure will also significantly build equity into the Misk Art brand name. Misk Art + Week Misk Art + Grant Brand Naming Misk Art + Residency Fixed Important Note Tier each occurrence e.g. annual publications or Misk Art Week, it is necessary to have the unique name, followed by the fixed construct. For example ‘Misk Art Week’ or ‘Spaces in Between’.

For our Tier initiatives we used Misk Art Institute Style Guide a flexible approach to naming. Creative names can be given to Tier Initiatives transient initiatives as they are not Flexible Approach descriptor, shown here in purple, helps Creative Name + Format define what the initiative actually is, especially to first-timers. Share Your Daily + Campaign Imprint + Exhibition Brand Naming Brace + Digital Art Exhibition Flexible Important Note The format is necessary when the intended audiences sees the initiative Tier already have an understanding of what the initiative is.

Misk Art Institute Style Guide Our Visual Identity Overview Our Logo Our Color Palette Our Typeface Our Iconography Our Graphic Lines Our Imagery Principles Our Layouts Co-Branding Single vs. Dual Language The visual presentation of Misk Art Institute’s brand promise

Misk Art Institute Style Guide Humanist Sans Serif Typeface Unleashing artistic possibilities Arabic First Logo Bold Monolithic Color Palette Active Graphic Line Iconography

Always leading with Arabic we use Misk Art Institute Style Guide the same logo for regional and Our Logo

Our Logo Rules Misk Art Institute Style Guide — Position top or bottom right — Clearspace rule Print mm Partner — Partnership alignment Logo — Minimum size Digital px

Our logo is one of the most recognisable Misk Art Institute Style Guide elements of our identity. To keep it that way we must use it as consistently as possible. We color the logo in three ways — in either white, purple or black, whichever has the greatest stand out against the background. These examples show which color logo to use on our color palette. Our Logo Color Use

Our approach to color plays a key role Misk Art Institute Style Guide in making our brand feel distinctive, – Primary Contrasting Colors vibrant and inclusive. We balance our white and purple We have a primary palette of colors primary colors with black and deep blue. These four colors form our – Using White for use across the majority of Misk primary color set. White space is a key element, creating communications; purple and white.Our contemporary layouts which allow our secondary palette of colors have been content to stand out. selected for their modernity and to complement our primary palette. – Primary Colors We are a white and purple brand. How we use our colors is critical in making our visual identity a success. Our Color Palette – Color Groupings We can use each secondary color individually to complement our primary colors. We recommend these color groupings when designing communications. – Secondary Color palette We have secondary colors, which are used for secondary information.

The proportions shown here are a general Misk Art Institute Style Guide guide to the use of primary colors on applications. Remember to include plenty of white space on layouts to allow the content to breathe. Primary Color Use Deep Blue Purple White Black

Secondary Deep Coral Black Primary Purple Secondary Blue Secondary Green Secondary Yellow White Secondary Coral Secondary Deep Blue Secondary Purple PMS Purple C

We’ve grounded our palette in the Misk Art Institute Style Guide psychology of colour. We can use aspects of our personality. Creativity & Curiosity Growth, Renewal & Vigour Grounded & Humble Elegance & Gravitas Human & Empathetic Optimism & Imagination Calm & Sophistication Integrity & Knowledge Purity & Simplicity Energy & Warmth Passion & Confidence

Our colors are flexibile in their Primary Palette Secondary Palette Misk Art Institute Style Guide function across our visual assets. The following pages show how we use them together in application. Background Background* Background* Line graphic Line graphic Line graphic Typography Typography Typography Iconography Iconography Iconography Background Background* Background* Line graphic Line graphic Line graphic How to use our colors Typography Typography Typography Iconography Iconography Iconography Background Background Background Line graphic Line graphic Line graphic Typography Typography Typography Iconography Iconography Iconography Key: Background Background Color used Line graphic Line graphic Color not used Typography Typography * For applications that allow for a second Iconography Iconography layout e.g. inside brochures, website

Our Color Blocks Misk Art Institute Style Guide Even though we have a broad range of Mono color group Deep Coral color group Core color group colors, we use our color selectively in the following groups. The primary palette should only be mixed with one color from the secondary palette each time. Coral color group Magenta color group Blue color group Yellow color group Green color group

How to Use Our Color Blocks Misk Art Institute Style Guide The primary palette should only be mixed Primary usage Lead with primary colors and pops of one secondary color with one color from the secondary palette each time. Each color group should only ever be used alone. Mukooth Mukooth Mukooth Mukooth The exception for use of multiple secondary colors is when using them .— .— .— .— to help create pace / interest within . . . . a document or assets like websites. INSTAGRAM LIVE INSTAGRAM LIVE INSTAGRAM LIVE INSTAGRAM LIVE It is important to use our primary color, white, to break up the document so that the secondary palette does not become Secondary usage overused. On these applications our Can be used for applications that allow a second layout secondary color should always serve as an unexpected surprise. Magazine: Inside brochure spread Website: Secondary information Upcoming events See all events Culture ENG Register | Sign in Home Exhibition Activities Publications Education Calender About us Search Re- Welcome National Day Fully book Misk Art Celebrations Fair to Misk Art cultivated Jan Feb Institute Week Find out more Find out more Historical Jeddah Essi omnis et faceped quias est omnimol orateca tquunto quam. Soul of a nation Feb Find out more being unleashed Find out more Currently showing Past exhibition Visit Archive Exhibition Name – Artist name View Ro quatem quae maximendes sum nobis et voluptata nes Ro quatem quae maximendes doluptae exped modiorem audiciendis…

Zarid Sans AL is a contemporary typeface Misk Art Institute Style Guide that is clean, direct and friendly. Inspired by calligraphy and rendered in a humanistic aspect, this typeface is a modern interpretation of classic traditions. Both the Arabic and Latin for print and digital.Zarid fonts are designed to be cohesive and to balance expressiveness with legibility Sans AL Our Typeface

Zarid has many weights and styles. Misk Art Institute Style Guide In order to ensure flexibility and clarity within our brand system, we've curated AaBb the selection to three weights. These three weights give us opportunity Zarid Sans AL Extra Light retaining a light and agile feel. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ٠١٢٣٤٥٦٧٨٩٠ AaBb Zarid Sans AL Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Our Typeface AaBb Zarid Sans AL Semi-bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Our Arabic font follows the same style Misk Art Institute Style Guide formula as our Latin font. Because the we recommend using Zarid Sans AL Regular for headlines to ensure we create impact. The type hierarchy rules are outlined for each Typeface on the following pages. Our Typeface

For scenarios where our system font is not Misk Art Institute Style Guide available, use Helvetica Neue for Arabic and Calibri for Latin. Calibri Bold Calibri Light ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ٠١٢٣٤٥٦٧٨٩٠ ٠١٢٣٤٥٦٧٨٩٠ For small cap�ons and highlights For headline and body content Our System Fonts Helvetica Neue Arabic Light Helvetica Neue Arabic Bold

Please note that regardless of weight Misk Art Institute Style Guide or type size, kerning should be set to Artist support & Education 'Optical' and at - Secondary Headlines Regular is used for secondary Art Dubai headlines. It allows for legibility of the type and is balanced in weight against the Light Headlines. Primary Headlines Extra Light is used for headlines and primary information. It brings the right Modern amount of weight to call attention, but is light enough to look elegant and timeless. Type Hierarchy Latin Symposium Number setting Ensure you set numbers in All Caps to ensure numbers Dec. — sit on the baseline. Feb. Subhead title At que sitatia dolento rrumquae nonsect orepele ndictem quunt quaest ut eos dis doluptat et aliquo millenis molor sit Body copy and dense information restis volorae eumquis es volent et int. Dae etur, odit omnim Extra Light is used for dense blocks of audiatia ipsuntis aped moluptatibus magnam incim aciet, copy. It helps keep information clear and quiduciis plibus reperatibus. legible, without making it look heavy. Subheads, CTAs and highlights Endaeperis reria doluptas acculli tassitat vollaute qui Semi-bold is used to highlight voluptiam, cus quam que veliciures sitatque ommos. At que For content on top of dark backgrounds, information without overwhelming Misk Lounge, Madinat Jumeirah, sitatia dolento rrumquae nonsect orepele ndictem quunt Art Dubai, Dubai, U.A.E. quaest ut eos dis doluptat et aliquo millenis molor sit restis Zarid …

Please note that regardless of weight or Misk Art Institute Style Guide type size, kerning should be set to 'Optical' and at Secondary Headlines Regular is used for secondary headlines. It allows for legibility of the type and is balanced in weight against the Light Headlines. Primary Headlines Extra Light is used for headlines and primary information. It brings the right amount of weight to call attention, but is light enough to look elegant and timeless. Type Hierarchy Arabic Number setting Ensure you set numbers in All Caps to ensure numbers .— sit on the baseline. . Body copy and dense information Extra Light is used for dense blocks of copy. It helps keep information clear and legible, without making it look heavy. Subheads, CTAs and highlights Semi-bold is used to highlight For content on top of dark backgrounds, information without overwhelming Misk Lounge, Madinat Jumeirah, Art Dubai, Dubai, U.A.E. Zarid Sans Regular can be substitute to the page. rd Dec. th Feb. increase readability. miskartinstitute.org

When sourcing iconography from a library or Misk Art Institute Style Guide creating new assets, the following principles should be adhered to. Iconography Style Our Iconography Consistency Clarity Legibility To achieve harmony and recall and Whether literal or abstract an icon’s Icons in their essence are ‘short hand’ consistency, icons should always primary goal is to communicate a visuals developed to communicate maintain the same stylistic rules concept quickly. When developing used at small sizes, it is important when throughout. For Misk, iconography is icons using metaphors, always make developing icons to stress test their styled using a a single consistent key- sure they are universally understood. legibility at small scale in digital and line treatment with no solid infill areas. print communications.

Misk Art Institute Style Guide This way to EVA ABHA Workshops Our Iconography Level Theatre ١ Guest speakers & special events Special Exhibit Misk Art Grant: Mukooth

Our secondary graphic lines have a range Misk Art Institute Style Guide of expressions. They can be subtle accents in a layout that support our hero elements. They can also stand alone or with typography as a visual story about connection, journey and community. Connecting the best of Our Graphic Lines local artists industry & education

The following are examples of the Supportive and subtle Straight lines Misk Art Institute Style Guide types of graphic lines that we use. These are commonly used throughout our primary design layouts. Single or multiple lines can be applied vertically and horizontally. Angled lines These lines are slightly more expressive then our straight lines. They bring dynamism to the layout without taking too much attention away from the Our Graphic Line Types Curved lines Curved lines veer into more expressive territory. It is a good alternative option to angled lines, but should be used in moderation. We keep the radius of the curved line as circular as possible in order to ensure balance and geometry. Expressive lines Expressive line graphics can be used in combination with messaging to create playful and engaging signature moments. We use these sparingly so they have greater impact. Expressive and Dynamic Used for specific purposes

Consider the following when creating or curating imagery: Imagery is an important part of our identity, Misk Art Institute Style Guide having the ability to capture the audiences imagination with compelling visual stories. Showing a broad range of diverse content speaks to our strengths as an arts institute. Does it reflect our values? Impactful We must always seek to showcase the Genuine unique perspective of any event, programme, Our images should link back to our values — communicating Passionate artist or initiative. Collaborative our progressive approach to social impact, genuine support and empowerment for our artists, passion for the arts and collaborative nature within our community. Is it simple and impactful? Keep images simple by ensuring there is an Images communicate best when they are trying to say as little easily understood and identifiable key theme. as possible. An overly complicated visual or photograph leads to a confused message. Simplicity ensures clarity of message and Is it engaging and inspirational? Always try to showcase Imagery the unique perspective Whether it is through color, movement, texture or attitude — the tone of of any event, programme, artist or initiative. images should always seek to intrigue, provoke thought and reflect the ‘power of art’. Showcasing elements that spark excitement, imagination and creativity, always leaving the audience wanting to know more.

Whether sourcing stock imagery or Misk Art Institute Style Guide footage, shooting your own pictures or briefing a photographer/illustrator, we must consider capturing the following key aspects. Although the themes may vary these principles are universal across all of our imagery. Individual engagement Group engagement A sense of place A single focal point Capture candid, authentic Show interaction between the Draw the viewer in and create Keep it simple with a single moments of a subject engaging art and groups of observers. intrigue by capturing a sense of focal point, so our audience will with the piece. place, space and scale. understand the message quickly. Part of the process Unexpected Perspectives Dramatic activity Spark the imagination Imagery Capture points in time, details Seek unexpected perspectives Create drama by capturing a Use color, abstraction, detailed throughout the process of a journey to entice the viewer in and create sense of movement and an active textures or movement to from idea to creation or intrigue to encourage them to participation in the creation and ignite excitement, provoke the a conversation to collaboration. find out more. experience of art. imagination and spark creativity.

The consistent use of our framework Example Misk Art Institute Style Guide Leverages black and white as the unifying style gives our brand a coherent and recognisable look and feel. As curators you have the flexibility to tell on the exhibition theme or flagship initiative. Here we show how groups of thematic images can be used to create a sense of identity for individual programmes. Example Uses colour and light as the unifying style Please note: Whilst we have determined guiding principles for all Misk Art photography – when selecting photography from libraries, specifically for theme based communications, first determine an appropriate thematic image. This will form the foundation for further image sourcing. Additional images should be sourced by searching ( under)١ the photographers name and ( by)٢ image series. This will ensure a cohesive stylistic approach is achieved as demonstrated opposite. Example Incorporates movement as the unifying style Imagery

We can also make our imagery more Misk Art Institute Style Guide ownable by combining it with our line graphic. Using an active line that interacts, connects and highlights key parts of the image, demonstrating our presence and continued support. Straight, angled, curved and expressive line types may all be applied. Imagery

Our modular grid allows for flexibility Misk Art Institute Style Guide to place and align content vertically or horizontally within the margins. Square Use the logo as a tool to measure the columns by rows columns, margins and rows in your grid. Start Smaller formats have with columns for complex content and less content, therefore the grid should be adjust the number to fit the format. Increase pared down. Margins are or decrease the number of rows so that the grid stays as square and modular as possible. Our Logo (X) The square footprint of our symbol makes a good unit of measurement This is our square grid example on an A for our modular gird x mm portrait, landscape and square format. This can be adapted in principle to any format. The Grid System Our Layouts A Portrait A Landscape columns by rows columns by rows

Logo, Color and Content Furniture Misk Art Institute Style Guide Our logo is the anchor to our grid. Therefore, it should always sit proudly on the top right corner of the layout. By enforcing consistency, our logo becomes the mnemonic device that Strong anchor Consistent placement for the grid for navigation reinforces the presence of our brand. We use full bleed colors for our layout Exhibitions Exhibitions Exhibitions backgrounds. Lead with White or Misk Purple and use secondary colors for secondary colors Mukooth to highlight key information. Art Dubai Where possible, keep information in a Modern consistent position across materials for a specific event or initiative. Keep as much Roundtable Symposium clear space in layouts as possible Muhannad — Shono — .— Breaking it Down Our Layouts INSTAGRAM LIVE . Misk Lounge, Madinat Jumeirah, Misk Lounge, Madinat Jumeirah, Misk Lounge, Madinat Jumeirah, Art Dubai, Dubai, U.A.E. Art Dubai, Dubai, U.A.E. Art Dubai, Dubai, U.A.E. INSTAGRAM LIVE rd Dec. th Feb. rd Dec. th Feb. rd Dec. th Feb. miskartinstitute.org miskartinstitute.org miskartinstitute.org The text / copy shouldn't dominate the page. However, it can be moved around the grid vertically or horizontally

Headlines and Secondary Information Misk Art Institute Style Guide Headlines are the first level of information. Therefore, it should take up a large area of space in a layout. Our headlines can be horizontal or vertical as long as it is legible. Secondary information is also important, Exhibitions Exhibitions Exhibitions Therefore, it should be smaller than the headline, but larger than other text. Mukooth Art Dubai Modern Roundtable Symposium Muhannad — Shono — .— Breaking it Down Secondary information Our Layouts INSTAGRAM LIVE can vary in size, but . should not take attention away from the headlines Misk Lounge, Madinat Jumeirah, Misk Lounge, Madinat Jumeirah, Misk Lounge, Madinat Jumeirah, Art Dubai, Dubai, U.A.E. Art Dubai, Dubai, U.A.E. Art Dubai, Dubai, U.A.E. INSTAGRAM LIVE rd Dec. th Feb. rd Dec. th Feb. rd Dec. th Feb. miskartinstitute.org miskartinstitute.org miskartinstitute.org Headlines can be horizontal or vertical

Photography and Graphic Lines Misk Art Institute Style Guide Photography and graphic lines bring impact to our layouts. By overlapping headlines with our hero image, we bring depth and visual interest to the design. In most cases we only need one image, however for secondary layouts, the grid can support multiple images. Exhibitions Exhibitions Exhibitions Our graphic line is the ‘red thread’ that ties all the brand elements together. We use Mukooth the graphic lines to move the eye forward Art Dubai and connect it with all our images and typography. For layouts like these, our graphic Modern language is simplified so that it doesn’t Roundtable Symposium overwhelm the page. Muhannad — Shono — .— Breaking it Down Our Layouts INSTAGRAM LIVE . Misk Lounge, Madinat Jumeirah, Misk Lounge, Madinat Jumeirah, Misk Lounge, Madinat Jumeirah, Art Dubai, Dubai, U.A.E. Art Dubai, Dubai, U.A.E. Art Dubai, Dubai, U.A.E. INSTAGRAM LIVE rd Dec. th Feb. rd Dec. th Feb. rd Dec. th Feb. miskartinstitute.org miskartinstitute.org miskartinstitute.org Photography can be asymmetrical on the grid. It can stand boldly at the centre. Or in some instances, it can lead the eye forward

Primary Layouts Misk Art Institute Style Guide These sample layouts represent the flexibility within our brand system. They are used for primary levels of communications and design. Exhibitions Exhibitions Exhibitions Mukooth Art Dubai Modern Roundtable Symposium Muhannad — Shono — .— Breaking it Down Our Layouts INSTAGRAM LIVE . Misk Lounge, Madinat Jumeirah, Misk Lounge, Madinat Jumeirah, Misk Lounge, Madinat Jumeirah, Art Dubai, Dubai, U.A.E. Art Dubai, Dubai, U.A.E. Art Dubai, Dubai, U.A.E. INSTAGRAM LIVE rd Dec. th Feb. rd Dec. th Feb. rd Dec. th Feb. miskartinstitute.org miskartinstitute.org miskartinstitute.org

Secondary Layouts Misk Art Institute Style Guide Secondary layouts are for more in-depth content. It uses the same modular grid, but has the flexibility to adapt to a variety of graphics, photography and information. Education Artist support & Education Events Discover Misk Talks Calling Performances At que sitatia dolento rrumquae nonsect orepele ndictem quunt quaest Workshops Artists ut eos dis doluptat et aliquo millenis Art molor sit restis volorae eumquis es volent et int. Dae etur, odit omnim audiatia ipsuntis aped moluptatibus Exhibitions magnam incim aciet, quiduciis plibus ranti eperatibus. Endaeperis reria doluptas acculli tassitat vollaute qui voluptiam, cus quam que veliciures sitatque ommos. At que Save the date sitatia dolento rrumquae nonsect orepele ndictem quunt quaest ut eos dis doluptat et aliquo millenis molor sit Week restis volorae eumquis es volent et int. Breaking it Down Our Layouts Application opens miskartinstitute.org — Misk Lounge, Madinat Jumeirah, Misk Lounge, Madinat Jumeirah, Art Dubai, Dubai, U.A.E. Art Dubai, Dubai, U.A.E. rd Dec. th Feb. rd Dec. th Feb. miskartinstitute.org miskartinstitute.org Layout with multiple images Type-led layouts with full bleed images Layouts with large graphic elements

Secondary Layouts Misk Art Institute Style Guide These sample layouts are examples of how our modular grid is flexible yet still coherent with the rest of our brand. Education Events Artist support & Education Discover Misk Talks Calling Performances At que sitatia dolento rrumquae nonsect orepele ndictem quunt quaest Workshops Artists ut eos dis doluptat et aliquo millenis Art molor sit restis volorae eumquis es volent et int. Dae etur, odit omnim audiatia ipsuntis aped moluptatibus Exhibitions magnam incim aciet, quiduciis plibus ranti eperatibus. Endaeperis reria doluptas acculli tassitat vollaute qui voluptiam, cus quam que veliciures sitatque ommos. At que Save the date sitatia dolento rrumquae nonsect orepele ndictem quunt quaest ut eos dis doluptat et aliquo millenis molor sit Week restis volorae eumquis es volent et int. Breaking it Down Our Layouts Application opens miskartinstitute.org — Misk Lounge, Madinat Jumeirah, Misk Lounge, Madinat Jumeirah, Art Dubai, Dubai, U.A.E. Art Dubai, Dubai, U.A.E. rd Dec. th Feb. rd Dec. th Feb. miskartinstitute.org miskartinstitute.org Type-led layouts with full bleed images Layouts with large graphic elements Creating a story vignette from multiple images

Layouts: Instagram Posts Misk Art Institute Style Guide can be used for our social communications that are shown here. px Initiative Iste si auda DATE DATE Initiative Initiative Talks Events Large TIME TIME doluptat invel el Artists idus verest dest od Headline Large mi, il iduciam, num exeriaerum ides Headline acepere sequia im. DATE Large Headline TIME gathering for Misk Art Festival Source Color frame Image frame Text quote Statistical quote In addition to the templates, we also Full-bleed image can create custom posts with the lines interacting, connecting and highlighting key parts of any image.

Layouts: Twitter Posts Misk Art Institute Style Guide can be used for our social communications that are shown here. px DATE DATE Large Initiative Initiative Initiative TIME TIME Large Large Headline Headline Headline Extra subtitle text DATE Extra subtitle text Extra subtitle text TIME Color frame Image frame Full-bleed image Iste si auda doluptat invel el idus verest dest od mi, il Artists iduciam, num exeriaerum ides acepere sequia im. gathering for Source Misk Art Festival Text quote Statistical quote

Layouts: Facebook Posts Misk Art Institute Style Guide can be used for our social communications that are shown here. px DATE Large DATE Initiative Initiative Initiative Large TIME TIME Large Headline Headline Headline Extra subtitle text Extra subtitle text DATE Extra subtitle text TIME Color frame Image frame Full-bleed image Iste si auda doluptat invel el idus verest dest od mi, il Artists iduciam, num exeriaerum ides acepere sequia im. gathering for Source Misk Art Festival Text quote Statistical quote

Co-Branding: Misk Art Institute Style Guide Misk Foundation Endorsment Conveying the relationship between MAI and Misk Foundation will sometime be a necessity across various communications. We have specified four alternate scenarios for its usage and placement. No Endorsement Light Endorsement Joint Endorsement (Equal) Joint Endorsement (Equal) MAI only Misk Foundation plays MAI and Misk Foundation MAI and Misk Foundation a light supporting role play equal roles play equal roles Co-Branding Supported by the Misk Foundation There may be requests made for No visual branding of MAI logo appears in the top MAI logo appears in the top or a ‘side-by-side’ logo layout when or bottom right corner, Misk Misk Foundation bottom right corner, written co-branding with partners. E.g. When inside MAI, i.e. in physical E.g. When MF is organising an E.g. When MF is organising an and digital space, for all initiatives E.g. When MF executives are initiative and MAI plays a large role. initiative and MAI plays a large role. organised by MAI and for all regular playing a role or when MF sponsors MAI program collateral. an initiative and an equity transfer ٪ of cases Roughly Roughly ٪ of cases to MAI is required. Roughly ٪ of cases Roughly ٪ of cases

Co-Branding: MAI Dominant Misk Art Institute Style Guide This scenario occurs when an MAI program or initiative is being sponsored or supported by a partner. The MAI brand identity rules are followed, with the MAI logo more prominent than the partner organizations’ logo. Co-Branding In association with In association with The size relationship illustrates that this is an MAI There may be occasions when further explanation Multiple partners. lead piece of communication, with the partner logo is needed about what the role of the partner is. This can be illustrated with the inclusion of a copy line such as ‘In association with’ or ‘Sponsored by’.

Co-Branding: Equal ownership Misk Art Institute Style Guide In situations where MAI partners with another company on an initiative the lead for the look and feel is taken from whichever organisation is producing the materials. Co-Branding In partnership with There may be occasions when further There may be requests made for a ‘side-by-side’ The size relationship illustrates that this explanation is needed about what the role logo layout when co-branding with partners. is an equal partnership with the partner between the two companies is. This can be We have visualised this here where our logo is in question. Their logo can be placed in illustrated with the inclusion of a copy line such shown alongside the partner logo at equal sizes. as ‘In partnership with’.

Co-Branding: Partner dominant Misk Art Institute Style Guide In situations where MAI is sponsoring or endorsing an event that is led by a partner brand. Design follows the style of the partner brand and the MAI logo is used in combination with agreed wording to show relationship. In these situations we have two simple requirements of our partner: Co-Branding Supported by the Misk Foundation The logo is reproduced as large as the visual Both MAI and Misk foundation logos. Both MAI and Misk foundation system being used will allow and not smaller written endorsement. than our minimum size. Minimum Size (height) Print - mm Digital - px

Co-Branding: Publications & Catalogues Misk Art Institute Style Guide In situations where MAI has produced catalogue content for museums or gallery exhibitions, then the same co-branding rules should apply. Regarding placement of the logo, no logo assets should be placed on the front of the catalogue. Instead the MAI symbol should be placed at the top of the spine. On the back cover, the logo assets should be placed as shown here in the bottom corners. Be sure to consider the placement/crop of the visual used to ensure that the logo assets are clearly legible. Co-Branding Supported by the Misk Foundation Back of catalogue Spine Back of catalogue — Co-branded

Our communications use only single language, Misk Art Institute Style Guide Posters (Single) Instagram Post (Single) for simplicity. However, in certain situations (eg events, conferences, etc) it makes sense Misk Art Week to use dual branded signage, wayfinding and merchandise. Re- Workshop Workshop Discover Art Save the date Pricing Single vs. Dual Language Supported by Misk Foundation Tricolor Artwork Five Days of Inspiration, Talks, & Live Performances miskartinstitute.org miskartinstitute.org Merchandise (Dual) Wayfinding (Dual)

Misk Art Institute Style Guide How our visual identity comes to life Website Social Print Adverts Merchandise Signage Promotional Powerpoint Welcome Kit Ideas Our Brand in Use

Website Misk Art Institute Style Guide

ocial: Instagram Stories Misk Art Institute Style Guide Misk Art Institute 1h Misk Art Institute 1h Misk Art Institute 1h Misk Art Institute 1h Misk Art Institute 1h Mukooth Tricolor Artist Talks Muhannad Muhannad Shono Misk Shono .— Art Workshop . Book Fair INSTAGRAM LIVE INSTAGRAM LIVE Send message Send message Send message Send message Send message

Social: Instagram Posts Misk Art Institute Style Guide Workshop Open Coming soon. Applications Workshops Exhibitions Exhibitions Workshop Misk Art week Riyadh Call Intrct Pricing Mukooth Tricolor Curatorial Artwork Deadline Nawaf AlNassar’s Collective Course Live: Day Art & Nature

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Welcome Kit - Digital Employee Hub Merchandise: Art Postcards Making the arts accessible. Empowering the growth of a thriving, creative community. Postcards Scan to learn more Ahaad Alamoudi Self-portrait as a pomegranate

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Powerpoint Template Objectives Locations Section Todays Agenda Misk Art Institute | Misk Art Institute | Misk Art Institute | Misk Art Institute | Image Divider Title Objective Objective Short Headline Saudi Arabia China Private and confidential Private and confidential Private and confidential Private and confidential Welcome & Introductions Short Headline mins Riyadh Beijing Nam intem aut dolorepe dolut optati Nam intem aut dolorepe dolut optati molore ommollis ius AlUlaJeddah Khobar, cusdae et am, soloris maximusam, cusdae et am, soloris maximusam, Italy Abha Awammyeah Creative Territories voluptatem venit aut et. voluptatem venit aut et. Venice mins est modia quam et AlDariyah AlSoudah France Damam ius est modia quam et quaspel luptat Break quaspel luptat porio. AlQassim Paris mins Lorem Objective Objective porio. Anducimaio. Apicil magnis alit as Lorem Germany Nam intem aut dolorepe dolut optati Nam intem aut dolorepe dolut optati is necerum rem explant adicat assendit. Anducimaio. Berlin Feedback Discussion cusdae et am, soloris maximusam, cusdae et am, soloris maximusam, mins Switzerland voluptatem venit aut et. voluptatem venit aut et. Davos Next Steps mins India Objective Objective New Delhi Nam intem aut dolorepe dolut optati Nam intem aut dolorepe dolut optati | Version | Version Supporting headline UAE cusdae et am, soloris maximusam, cusdae et am, soloris maximusam, Supporting headline Sharjah voluptatem venit aut et. voluptatem venit aut et. March March Countrie…

Welcome Kit - Overview Misk Art Institute Style Guide Tote Bag Notebook Lanyard Pass . Virtual Business card Brand Values Pencil Set Digital Employee Manual Start your Welcome journey Alia Ahmed Employee Manual Assistant Curator Welcome to your new creative Misk Arts Institute community — empowering you to Riyadh, KSA Start help us unleash artistic possibilities. Impactful Impactful Impactful Share our values Share our values Share our values Genuine Genuine Genuine Share our values Share our values Share our values Contact Share our values Share our values Share our values Passionate Passionate Passionate About me Share our values Share our values Share our values Collaborative Collaborative Collaborative Save to contacts

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Welcome Kit - Virtual Business Card Misk Art Institute Style Guide Alia Ahmed Alia Ahmed Assistant Curator Assistant Curator Misk Arts Institute Misk Arts Institute Riyadh, KSA Riyadh, KSA Contact Contact Alia Ahmed About me Email me Assistant Curator Call me Misk Arts Institute Riyadh, KSA SMS me Contact About me About me Save to contacts Save to contacts Save to contacts

Welcome Kit - Brand Values Pencil Set Misk Art Institute Style Guide Impactful Impactful Share our values Share our values Genuine Genuine Share our values Share our values Share our values Share our values Passionate Passionate Share our values Share our values Collaborative Collaborative Share Impactful Genuine Future-looking, encouraging Supporting, empowering and experimentation and freedom in giving confidence to emerging self-expression, whilst delivering and established artists, staying real-world social impact. true to our roots. Passionate Collaborative our values Inspiring creativity through Facilitating the artistic community, infinite possibilities, reawakening inspiring cross-collaboration, dialogue a love for the arts. and debate. Impactful Share our values

Welcome Kit - Digital Manual Misk Art Institute Style Guide Welcome Employee Manual Welcome to your new creative community — empowering you to Start help us unleash artistic possibilities. Content and full brief (tbc)

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Welcome Kit - QR Code Interactivity Misk Art Institute Style Guide Why Workshop? Get to know Misk Start scanning the QR codes to learn more. Our History Misk Art Institute is a new artist-centered cultural organization operating under the auspices of the Misk Foundationestablishedby

Stationery – Letterhead & Envelope Misk Art Institute Style Guide Name Surname, Adress line Adress line Region Country Postcode Dear Name Surname, Ut lati ut omniae ellandestia dolesti busam, essi de eicto berrovi tiuntiore ra vel magnis quas sin porrum re pa non cumquiae. Tecus voluptae voloria dolorio nsequi ut ima dolores nime nulpa dolorep rehende ndaniendus essit volore eostem volor as as dendit, que venis porestiumqui tem sandebit quas et in renimus magnima ximaio. Itae voluptiur sinctur, aut provid et rerciunt ent de nus. Os ipsum dolo quas sim invelit experum quiatio core perchil latinti orioreratem eicilic tota nos utet pres aboris audanis seria imin nonseque dolestio enit ea venectendel milibus denimusam, temporerat. Uda coria quatiis maiorrorem quid eariant repuda vit enestisitat quia et latibus aut incieni hiligniscius dolorerum atem sum consequos explis si ab ipsam vellaborecum faccum vid quiatis. Ab ilictae et hit, voluptatem aliaes et, sa quame pliquia sequoss inctiis rest quae. Nam ducit alit, velit restiis a aut venihicid molo berspe adi omnimporro bla volupta dolorest facerehenis pel ilis sendaec eprovita nia sit id quis moluptae asperibus ea plit pratemp orepudit elles arument harum rest, unt explit aut aditias eost laut is dolorit, as res quamet vel ipici dus il mo es earum litesti beaqui to con ratum natiori oruptatur sento de explibus doluptur? Um iur, totatiur, omnis alia nim qui quamusam hil incimus, ut voloreped essequia deligni musamus ciandis simili…

Stationery – A Pocket Folder Misk Art Institute Style Guide Name Surname, Adress line Adress line Region Country Postcode Unleashing Dear Name Surname, Ut lati ut omniae ellandestia dolesti busam, essi de eicto berrovi tiuntiore ra vel magnis quas sin porrum re pa non cumquiae. Tecus voluptae voloria dolorio nsequi ut ima dolores nime nulpa dolorep rehende ndaniendus essit volore eostem volor as as dendit, que venis porestiumqui tem sandebit quas et in renimus magnima ximaio. Itae voluptiur sinctur, aut provid et rerciunt ent de nus. artistic Os ipsum dolo quas sim invelit experum quiatio core perchil latinti orioreratem eicilic tota nos utet pres aboris audanis seria imin nonseque dolestio enit ea venectendel milibus denimusam, temporerat. Uda coria quatiis maiorrorem quid eariant repuda vit enestisitat quia et latibus aut incieni hiligniscius dolorerum atem sum consequos explis si ab ipsam vellaborecum faccum vid quiatis. Ab ilictae et hit, voluptatem aliaes et, sa quame pliquia sequoss inctiis rest quae. Nam ducit alit, velit restiis a aut venihicid molo berspe adi omnimporro bla volupta dolorest facerehenis pel ilis sendaec eprovita nia sit id quis moluptae asperibus ea plit pratemp orepudit elles arument harum rest, unt explit aut aditias eost laut is dolorit, as res quamet vel ipici dus il possibilities mo es earum litesti beaqui to con ratum natiori oruptatur sento de explibus doluptur? Um iur, totatiur, omnis alia nim qui quamusam hil incimus, ut voloreped essequia de…

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