Brand
guidelines
V 1.0 – Issued September 2024Welcome to the NHC brand guideline
These guidelines will show you how to use our brand identity
effectively, ensuring all brand communications are consistent,
visually appealing, and impactful.
This document is divided into 9 sections: strategy, logo, color,
typography, photography, graphic device, application, brand
architecture, and design assets. Together, these elements form
the essence of the NHC brand.
NHC brand guidelines
2Table of contents
Manifesto
5
Overview
41
Brand overview
01
06
Graphic elements
Brand platform (English)
6
Graphic device
42
Brand platform (Arabic)
7
Patterns
46
Brand personality
8
Iconography
47
Visual overview
10
Data visualization
48
Visual kit
11
Incorrect usage
49
Overview
13
Stationery
51
02
Logo
07
Applications
Lock-ups
14
Letterhead specification
52
Color variations
15
Business card specification
53
Clear space & minimum size
16
Sales center signage
54
Symbol
17
Corporate signage
55
Symbol: clear space & minimum size
18
Brochure
56
Placement
19
Sales kit
58
Incorrect usage
20
Hoarding
60
Website
61
Social media posts
62
Overview
22
03
Color
Key presentation
63
Primary colors
23
Presentation slides
64
Functional colors
24
Vehicle
65
Color accessibility
25
Merchandise
66
Incorrect usage
26
Overview
28
Introduction
68
04
Typography
Brand architecture
08
Primary typography
29
Development brands overview
69
Typesetting (Arabic)
30
NHC visual identity flex
70
Typesetting (English)
31
Community brands
71
Project brands
74
Business units & subsidiaries
75
Overview
34
05
Photography
B2B partnerships
76
People
35
Platforms & programs
77
Moments
36
Decision trees (for internal use)
78
Textures
37
Property & amenities
38
Incorrect usage
39
File naming
82
09Design assets
File assets
83
NHC brand guidelines
301
Brand overview
Manifesto
5
Brand platform (English)
6
Brand platform (Arabic)
7
Brand personality
8
Visual overview
10
Visual kit
11
NHC brand guidelines01
Brand overview
Manifesto
At NHC, we’re creating places to help people live their best life –
now, and in the future. That’s why we don’t just set new standards,
we continuously raise them.
Since 2016, we’ve been building vibrant communities and
creating beautiful spaces that redefine how people live.
Our ambitious developments bring access to everything people
need, closer to home – with modern amenities, friendlier
neighborhoods and green spaces to enrich everyday life.
We’re laying the right foundations of high-quality infrastructure,
services and transport to create places that will bring prosperity
for years to come. Where people can invest in their home, invest
in their future – and live a life, enhanced.
NHC brand guidelines
501
Brand overview
Brand platform (English)
Life, enhanced.
Brand idea
What we stand for
We create places where everyone can live their best life.
Commitments
Enriching
Investing
Raising
What we deliver
every day life
for the future
quality standards
We help people enjoy a fuller, easier
By continuously investing in best-in-class
We create communities to be proud of.
life – closer to home. Whether it’s
amenities and partnering with aspiring
From carefully considered planning
shopping centers or green spaces,
businesses, we create communities that
and modern design, to pioneering new
schools or businesses, we make
will sustain prosperity and generate
ways of living, we put quality at the
sure every part of life is well thought
wealth, for years to come.
heart of everything we do.
of and cared for.
NHC brand guidelines
601
Brand overview
Brand platform (Arabic)
نرتقي. بالحياة
رسالة العلامة التجارية
المنطلق الذي نجسده
نبني عمرانا ينعم فيه الجميع بحياة أفضل.
التزاماتنا
نعلو بمعايير الجودة
نثري الحياة كل يوم
نستثمر للمستقبل
ما نعهد بتقديمه
نخلق أنماط حياة سلسة ونحرص على
نفتح الآفاق لفرص مستقبلية تضمن رخاء
نبني ونطور عمرانا يبعث على الفخر لريادة
توفير كل ما يدعم جوانب الحياة بإتقان
الحياة وتحقق عائدا استثماريا مزدهرا
أنماط متجددة للحياة. نضع الجودة على
سوق
لتلبية الاحتياجات اليومية من مراكز الت
لمجتمعاتنا على مدى الأجيال، من خلال
رأس أولوياتنا في كل ما نقوم به من خلال
والمساحات الخضراء والمدارس والمرافق
إطلاق شراكات طموحة والاستثمار
التخطيط المدروس بعناية والتصاميم
الخدمية على بعد خطوات.
المتواصل في المرافق الخدمية ورعايتها
المعمارية المعاصرة.
وفق أعلى المعايير العالمية.
NHC brand guidelines
701
Brand overview
Brand personality
We are driven by our purpose: to create places that enhance life,
for everyone.
Our brand personality guides how we
want to come across and feel, so that
others see, hear and experience the
We are aspirational, setting high expectations for what we and
purpose that drives us.
others can achieve – but always with an inclusive spirit. We want
everyone – homebuyers, investors and partners alike – to join us
and prosper from the opportunities we are creating through the
transformation of real estate in Saudi.
This balance of aspirational, yet inclusive is underpinned by
the reassuring confidence we bring as an industry leader, who
proactively shares expertise and experience with others.
NHC brand guidelines
801
Brand overview
Brand personality
We are...
Aspirational
Inclusive
Reassuring
Our inclusive spirit is core to who
We are confident in the experience
We’re driven by enhancing how
we are. We want everyone to prosper
and expertise we have gained as
people live, and set high expectations
from the real estate transformation
an industry pioneer, and seek to
for raising and delivering on high
in Saudi, and invite others into the
proactively share this with others.
quality standards – for ourselves,
opportunities we are creating.
and others.
Refined and distinguished in style
Approachable, with uplifting optimism.
Grounded in solid confidence.
How we look
and tone.
Confidently convey the attractive
Be welcoming and inclusive in tone,
Proactively share helpful facts and
How we talk and act
opportunities we are creating.
engaging personally and openly with
expert guidance with confident clarity.
genuine optimism.
NHC brand guidelines
901
Brand overview
Visual overview
This overview sets the tone for the NHC
brand and the principles you should
adhere to when creating new touchpoints
for our brand.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
1001
Brand overview
Logo
Color
Typography
Visual kit
أهلا بك في
The NHC identity consists of six elements
قلب الحياة
designed to work together to create an
aspirational yet approachable look.
Visual principles
Welcome to the
1. Keep designs clean and simple. Never over
clutter or over complicate.
center of life
2. Consistency is key - but that doesn’t mean
everything has to look the same.
This document demonstrates how the
brand can flex.
3. Give our logo space and room to breathe,
it’s our most recognizable asset.
4. White is just as important as green. Use the
Photography
Graphic elements
Graphic elements
color palette purposefully.
5. Keep headlines short and simple for
maximum impact.
6. Photography is a key tool to convey the
“Life, enhanced” brand idea as it adds
emotional depth to our communications.
Refer to the photography style section for
more details.
Note: the photographs used throughout this
document are for demonstration purposes
only. If you require photography for a
touchpoint, please commission a photo shoot
or license stock imagery.
NHC brand guidelines
1102
Logo
Overview
13
Lock-ups
14
Color variations
15
Clear space & minimum size
16
Symbol
17
Symbol: clear space & minimum size
18
Placement
19
Incorrect usage
20
NHC brand guidelinesLogo
02
Overview
The NHC logo is our signature and our
brand’s most widely recognized element.
It is made up of two parts in a fixed
relationship — the symbol and the logotype.
The logotype can never be used without
the symbol, but the symbol can be used on
its own when appropriate.
Our logo is a valuable business asset that
must be treated with care and respect.
Note: Always use the approved electronic
artwork and never adapt, manipulate or
recreate the logo.
Symbol
Logotype
NHC brand guidelines
13Logo
02
Horizontal
Lock-ups
Our logo comes in two lock-up versions:
Horizontal and vertical. Each version consists
of our symbol and logotype as a cohesive unit,
designed to be used together as a fixed asset.
The choice between the horizontal and
vertical logo lock-ups should be based on the
dimensions of the application and the logo’s
placement within the layout. For detailed
guidance on selecting the appropriate logo
lock-up for your design, please refer to
the logo placement page.
Vertical
NHC brand guidelines
14Logo
02
1.
Color variations
Our logo can only be used in these three
colorways. Please don’t use our logo in any other
color combinations.
1. Logo in National Green
This is our primary logo color version and must be
used when placed on the following backgrounds:
• White
2.
• Mint Green
• Arfaj Yellow
• Sun Orange
• Water Blue
• Images with light backgrounds
2. Logo in Mint Green
Our Mint Green color logo version can only be
used when placed on the National Green color
background.
3. Logo in White (reversed)
Our reversed logo in white must be used
3.
when placed on the following backgrounds:
• Leaf Green
• Black
• Images with dark backgrounds
The black version of the logo should only be used
when the main color versions cannot be applied
for technical or production reasons.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
15Logo
02
Clear space & minimum size
Clear space
Our logo should always be surrounded by
sufficient clear space in order to appear as
clear and distinct as possible. The minimum
clear space around the logo should be
equal to the height or width of the letter (H)
from our logotype (NHC).
This measurement is the minimum space
allowed around the logo and should always
be applied in all instances.
Note that the defined clear space is a
minimum, it is of course allowed and
recommended to go above this in order to
create clear and consistent designs.
Minimum size
To ensure legibility and detail, the height
of the logo must never be less than 10mm
Minimum size – print
Minimum size – digital
in print and 80 pixels on screen. This is not
necessarily a recommended size, it is the
absolute minimum.
Note: Logo clear space & minimum size
rules apply to the Vertical logo lock-up.
10mm
80px
NHC brand guidelines
16Logo
02
Symbol
NHC
Follow
In the vast majority of cases, our full logo
6,167 posts
252k followers
lockup will be used in our communications
(symbol and logotype). However, in exceptional
NHC
circumstances, our symbol can be used on its
Life, enhanced.
own. Please adhere to the principles below and
www.nhc.sa
consult with the NHC brand team to validate the
symbol-only usage.
The symbol can be used on its own if:
• The NHC logotype is present in the same field
of view within the application.
• The NHC name is present adjacent to
the symbol (e.g., social media icons).
• The application is secondary and the
audience has already seen the full logo
(e.g., sales center uniform).
• The real estate available for brand assets is
limited within an application.
Examples
1. Social media and digital applications
The NHC name is seen next to the symbol.
2. Website loading page
The user has typed in the NHC URL and
therefore is aware of what page they
are visiting.
3. Car wheel
Space is limited on the spare wheel cover
and the full logo is visible on the door.
4. Brooch
This is a secondary application whiting the
sales center, the audience will have seen
the full NHC logo on the building signage.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
17Logo
02
Symbol: clear space & minimum size
= 10% of symbol
Clear space
Our symbol should always be surrounded
by sufficient clear space in order to appear as
clear and distinct as possible. The minimum
clear space around the symbol should be
equal to 10% of symbol size.
This measurement is the minimum space
allowed around the symbol and should
always be applied in all instances. Note that
the defined clear space is a minimum, it is
of course allowed and recommended to
go above this in order to create clear and
consistent designs.
Minimum size
To ensure legibility and detail, the width
of the symbol must never be less than 10mm
in print and 80 pixels on screen. This is not
Minimum size – print
Minimum size – digital
necessarily a recommended size, it is the
absolute minimum.
10mm
80px
NHC brand guidelines
18Logo
02
Placement
1.
2.
3.
Our logo is versatile and can be
aligned to the left, center, or right side
of any application where it appears.
1. Left-aligned
Whenever possible, our horizontal
logo lock-up should be used on the
left side of applications.
2. Center-aligned
When positioning our logo in the
center of an application, always use
the vertical logo lock-up.
3. Right-aligned
When positioning our logo on the
right of an application, always use the
vertical logo lock-up.
NHC brand guidelines
19Logo
02
1.
2.
3.
Incorrect usage
Inconsistent use of the NHC logo detracts
from our brand recognition. You must never
distort or modify our logo in any way.
For example:
1. NEVER change icon placement.
2. NEVER use special effects.
3. NEVER place the brand logo at an angle.
4.
5.
6.
4. NEVER modify elements from the logo.
5. NEVER recolor the logo in any way.
6. NEVER create an Arabic logo lockup.
7. NEVER recreate the wordmark.
8. NEVER place the logo on a color that
compromises its legibility.
9. NEVER place the logo over an image
that compromises its legibility.
7.
8.
9.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
2003
Color
Overview
22
Primary colors
23
Functional colors
24
Color accessibility
25
Incorrect usage
26
NHC brand guidelinesPrimary
03
Color
National Green
Overview
Our colors play a key role in ensuring
that our brand look and feel is distinctive
and memorable. These shades have
been selected to express the idea of ‘life,
enhanced’ by echoing elements of the
neighborhoods we design such as the
Leaf Green
green spaces of Khuzam. The green is
also inspired by the Saudi national color,
symbolizing our national role and reach.
The next few pages contain important
Mint Green
specification for using our colors for
both print and screen. Please ensure
you adhere to these specifications for all
applications and consult the NHC brand
team in case of questions.
Arfaj Yellow
Sun Orange
Water Blue
White
Functional
NHC brand guidelines
2203
Color
National Green
Leaf Green
Mint Green
Pantone 3305 C
Pantone 2242 C
Pantone 7478 C
HEX #0B4332
HEX #009C6D
HEX #BCFFBB
R11 G67 B50
R0 G156 B109
R188 G255 B187
Primary colors
C91 M40 Y71 K46
C91 M0 Y70 K0
C32 M0 Y27 K0
The color specifications on this page
will cover the vast majority of brand
applications. Please consult with the
NHC brand team in case you require
additional color specs.
Below is an overview of use cases for
each color spec:
• Pantone®: suitable for print and also
as a reference for plastics, textiles and
vinyl film.
• HEX: suitable for screen use such as
websites and apps.
• RGB: suitable for screen use such as
LED panels and LED billboards.
• CMYK: suitable for print use such as
books, magazines and brochures.
Arfaj Yellow
Sun Orange
Water Blue
Pantone 7499 C
Pantone 7506 C
Pantone 657 C
HEX #FFF1B1
HEX: #FFE2C1
HEX #DCEEF8
R255 G241 B177
R255 G226 B193
R220 G238 B248
C3 M8 Y41 K0
C2 M10 Y35 K0
C16 M8 Y0 K0
NHC brand guidelines
2303
Color
Blue
Purple
Red
Black
Teal
HEX #5578D8
HEX #A484D8
HEX #E17141
HEX #1D1D1D
HEX #14A0B3
R85 G120 B216
R164 G132 B216
R225 G92 B65
R29 G29 B29
R20 G160 B179
Functional colors
Our functional color palette expands
the set of colors for use in data
visualization. Use the color values shown
at right to build and produce designs.
NHC brand guidelines
2403
Color
National Green Text
National Green Text
National Green Text
National Green Text
National Green Text
National Green Text
on Mint Green
on Arfaj Yellow
on Sun Orange
on Water Blue
on White
on Leaf Green
AAA
AAA
AAA
AAA
AAA
AA
Color accessibility
19px bold text or larger,
24px regular text or larger
Our color palette was selected to meet
ADA color contrast standards.
When combining colors for on-screen
text—such as buttons, data visualizations,
Leaf Green Text
Leaf Green Text
Leaf Green Text
Leaf Green Text
on White
on National Green
on Mint Green
on Arfaj Yellow
or tables—we must adhere to color
contrast accessibility requirements to
AA
AA
AA
AA
ensure readability for all audiences.
19px bold text or larger,
19px bold text or larger,
19px bold text or larger,
19px bold text or larger,
24px regular text or larger
24px regular text or larger
24px regular text or larger
24px regular text or larger
Large text is defined as 14 point (typically
18.66px) and bold or larger, or 18 point
(typically 24px) or larger.
For more details on accessible colors,
refer to the WCAG 2.1 guidelines for
Mint Green Text
Mint Green Text
contrast accessibility.
on Leaf Green
on National Green
AAA
AA
19px bold text or larger,
24px regular text or larger
White Text
White Text
on Leaf Green
on National Green
AAA
AA
19px bold text or larger,
24px regular text or larger
NHC brand guidelines
2503
Color
1.
2.
Incorrect usage
The examples on this page illustrate some, but
not all, potential misuses of color.
أهلا بك في قلب الحياة
For example:
1. NEVER create gradients.
2. NEVER introduce a new color.
3. NEVER USE more than two colors within text.
4. NEVER use functional colors as your main
color palette. They are only intended to be
used for data visualization.
3.
4.
أهلا بك في قلب الحياة
NHC brand guidelines04
Typography
Overview
28
Primary typography
29
Typesetting (Arabic)
30
Typesetting (English)
31
NHC brand guidelines04
Typography
Overview
Basis Grotesque أهلاArabic
Our typeface, Basis Grotesque Arabic, is a
typeface that reflects the values of our brand and
plays an important part of the NHC personality.
The typeface has been chosen for its legibility
and simplicity in order to enhance the clarity of
our communications in both English and
Arabic languages.
Basis Grotesque Arabic’s tone of voice is fresh
and dynamic; simple yet characterful, with open,
legible forms that work in harmony with our
logo. The font also offers surprising touches of
energetic movements.
Basis Grotesque Arabic should be used on
all NHC’s Arabic and English communication.
6
ضضض
Hello
AaAaAa
NHC brand guidelines
28Typography
04
Primary typography
This is our
هذا هو خطنا
primary typeface
العربي الأساسي
Basis Grotesque Arabic is available in a wide
range of weights and styles, but in order to
keep things simple and consistent, NHC will
use three of these weights. Basis Grotesque
Arabic should be used on all NHC’s Arabic
and English communication.
Basis Grotesque Arabic is available for
Basis Grotesque Arabic – Regular
Basis Grotesque Arabic – Regular
licensing on Colophone Foundry or Myfont.
أ ب ت ث ج ح خ د ذ ر ز س ش ص
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Note: When Basis Grotesque Arabic is
ض ط ظ ع غ ف ق ك ل م ن ه و ي
abcdefghijklmnopqrstuvwxyz
not available, such as in Email, Word or
PowerPoint, use Arial Regular and Bold for
1234567890(/,.;?!$&+#)
1234567890(/,.;?!$&+#)
both languages.
Basis Grotesque Arabic – Medium
Basis Grotesque Arabic – Medium
أ ب ت ث ج ح خ د ذ ر ز س ش ص
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ض ط ظ ع غ ف ق ك ل م ن ه و ي
abcdefghijklmnopqrstuvwxyz
1234567890(/,.;?!$&+#)
1234567890(/,.;?!$&+#)
Basis Grotesque Arabic – Bold
Basis Grotesque Arabic – Bold
أ ب ت ث ج ح خ د ذ ر ز س ش ص
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ض ط ظ ع غ ف ق ك ل م ن ه و ي
abcdefghijklmnopqrstuvwxyz
1234567890(/,.;?!$&+#)
1234567890(/,.;?!$&+#)
Typography – Primary Arabic
NHC brand guidelines
29Typography
04
Headline Basis Grotesque Arabic - Bold
Typesetting (Arabic)
العنوان الرئيسي هنا
When designing with Arabic typography,
thoughtful consideration is key. Establish a
clear hierarchy of information by using size,
weight, and color to guide the reader through
the content in a logical sequence.
Subhead Basis Grotesque Arabic - Medium
Whenever we write and design copy,
سلسلة من الكلمات العربية التي عند وضعها
please ensure to use the following examples
as guidance.
في موضعها لا تشكل جمالا بمعنى كامل.
Considerations:
• Headlines
Basis Grotesque Arabic Bold
• Subhead
Body copy Basis Grotesque Arabic - Regular / Bold
Basis Grotesque Arabic Medium
• Body copy
إنها سلسلة من الكلمات العربية التي عند وضعها في موضعها، لا تشكل جملا
Basis Grotesque Arabic Regular/Bold
بمعنى كامل، ولكنها تعطي الحياة لنص اختبار مفيد لملء الفراغات التي يتم شغلها
• Annotation
لاحقا من نصوص مخصصة كتبها متخصصون في الاتصال. إنه بالتأكيد أشهر نص نائب
Basis Grotesque Arabic Bold
حتى إذا كانت هناك إصدارات مختلفة يمكن تمييزها عن ترتيب تكرار الكلمات اللاتينية.
• CTA
Basis Grotesque Arabic Bold
Annotation Basis Grotesque Arabic - Bold
للمزيد من المعلومات، قم بزيارة nhc.sa
لتعرف المزيد
لتعرف المزيد
NHC brand guidelines
3004
Typography
Headline Basis Grotesque Arabic - Bold
Typesetting (English)
Headline title here
When designing with English typography,
thoughtful consideration is key. Establish a
clear hierarchy of information by using size,
weight, and color to guide the reader through
the content in a logical sequence.
Subhead Basis Grotesque Arabic - Medium
Whenever we write and design copy,
Lorem ipsum is simply dummy text of
please ensure to use the following examples
as guidance.
the printing and typesetting industry.
Considerations:
• Headlines
Basis Grotesque Arabic Bold
• Subhead
Body copy Basis Grotesque Arabic - Regular / Bold
Basis Grotesque Arabic Medium
• Body copy
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Basis Grotesque Arabic Regular/Bold
Lorem Ipsum has been the industry’s standard dummy text ever since the
• Annotation
1500s, when an unknown printer took a galley of type and scrambled it to
Basis Grotesque Arabic Bold
make a type specimen book.
• CTA
Basis Grotesque Arabic Bold
Annotation Basis Grotesque Arabic - Bold
Visit nhc.sa for more information
Learn more
Learn more
NHC brand guidelines
31Typography
04
1.
2.
سلسلة من الكلمات العربية
Incorrect usage
الـــــعـــــنـــــوان الـــــرئـــــيـــــســـــي هـــــنــــا
التي عند وضعها في موضعها
HEADLINE TITLE HERE
The examples on this page illustrate some,
لا تشكل جمالا مبعنى كامل.
but not all, potential misuses of typography
which applies to both languages.
For example:
1. NEVER use fonts that are not part
of the NHC guidelines.
2. NEVER use All caps for headlines
3.
4.
or overuse Kashidas.
3. NEVER tilt of flip typography.
العنوان الرئيسي هنا
4. NEVER outline typography.
5. NEVER use too tight or too loose leading.
Headline Title Here
6. NEVER use justified text.
5.
6.
العنوان
العنوان
Lorem Ipsum is simply
الرئيسي
الرئيسي
dummy text of the printing
هنا
and typesetting industry.
هنا
NHC brand guidelines
3205
Photography
Overview
34
People
35
Moments
36
Textures
37
Property & amenities
38
Incorrect usage
39
NHC brand guidelinesPhotography
05
Overview
People
Moments
Photography is an essential part of our brand
communication — an important tool for us
to communicate our values and personality.
In order to support recognition and add to
the visibility of our brand, it is vital that the style
and quality of our brand photography
is consistent.
Our photography style aims to capture the
spirit of NHC and to show the moments in
which the brand enhances people’s lives
through four categories:
1. People
2. Moments
3. Textures
4. Property & Amenities
Property & amenities
Textures
General guidance:
• Use realistic situations and environments.
Do not stage photos.
• Focus on the subject matter by allowing
sufficient breathing space, use of depth of
field and rule of thirds. Do not use images
that are cluttered, distracting, flat or lacking
focal point.
• Use existing/natural light if possible. Do not
use flash or artificial lighting.
• Colors should feel natural. Do not use
saturated or enhanced photos.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
34Photography
05
People
This category focuses on people in real
environments, showing their unique
experiences living within NHC communities.
Checklist:
• Images should feel natural, engaging and
active, with people who act naturally in
front of the camera.
• Lighting will vary depending on the
environment and where people are
photographed, but it’s essential that the
lighting always remains natural and as
true to life as possible.
• Do not use special effects such as
colors lighting or heavy filters applied in
post production.
• Ensure diversifying the subjects to
cover the various experiences within
NHC’s communities such as home, parks,
schools, shopping centers, etc.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
35Photography
05
Moments
This category offers a glimpse into people’s
daily experiences, capturing authentic
moments. By using various unique
perspectives — from top-view to eye-level
shots and low-angle perspectives —
we showcase the everyday life of people
within NHC’s communities.
Checklist:
• Photos should never be staged or feel
unnatural in any way.
• Always ensure to introduce a human
element within the captured shots.
• Should always be active with a sense
of motion.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
36Photography
05
Textures
Textural image captures NHC’s environments
and surroundings, and can be used as
background image. This category celebrates
the beauty, richness, and depth of nature
through detailed close-up shots of our
surroundings.
Checklist:
• Textures should feel fresh and positive
• Diversity your natural shots to cover
all elements of life such as plants, trees,
flowers, water, fabrics, etc.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
37Photography
05
Property & amenities
This category showcases the properties
and amenities within NHC’s communities,
highlighting the beauty of the architectural
designs, the warmth of the homes,
the interior details, and the enriching
experiences offered. It also emphasizes
the amenities, such as shopping centers,
mosques, and schools, that enhance
people’s lives within these communities.
Checklist:
• Always use realistic shots and avoid
unrealistic renders.
• Always use street level angles.
• Always ensure that exterior shots are
captured during sunrise or at dusk time,
avoiding bright sun or shadows.
• Always show an element of life within the
shots through people, nature or sun glow.
• Interior images should feel warm and cozy
with natural light.
• All interiors shots should be captured with
a front angle.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
38Photography
05
Incorrect usage
The examples on this page illustrate some,
but not all, potential misuses of photography.
For example:
1. NEVER use overly posed images.
2. NEVER use recoloring effects to images.
3. NEVER use unrealistic renders.
4. NEVER use overly conceptualized stock images.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
3906
Graphic elements
Overview
41
Graphic device
42
Patterns
46
Iconography
47
Data visualization
48
Incorrect usage
49
NHC brand guidelines06
Graphic elements
Overview
NHC’s graphic elements consist
of four primary elements:
1. Graphic device
2. Pattern
3. Iconography
4. Data visualization
NHC brand guidelines
4106
Graphic elements
Portrait (E.g. A4)
Graphic device
Overview
Square (E.g. 1080x1080)
Inspired by the organic curves of our
symbol, the graphic device offers
flexibility and strong recognition across
both print and digital channels. It serves
as a unifying element that ties all brand
applications together.
Landscape (E.g. 16x9)
التقرير السنوي
2025
Note: Photography selections are illustrative examples only.
NHC brand guidelines
4206
Graphic elements
Landscape (16x9)
Square (1x1)
Portrait (A4)
Graphic device
Shapes - fill
Our graphic device features unique
shapes, all derived from a 4x4 grid system.
These shapes can be applied in either
solid fill or key line styles.
To ensure the graphic device retains its
form and impact, read the following page
when adjusting its size. This helps maintain
proper proportions and shape integrity
across different applications.
Please reach out to our team members to
request the graphic device template.
NHC brand guidelines
43Portrait (A4)
Landscape (16x9)
Square (1x1)
06
Graphic elements
Graphic device
Key line
Our graphic device features unique
shapes, all derived from a 4x4 grid system.
These shapes can be applied in either
solid fill or key line styles.
To ensure the graphic device retains its
form and impact, read the following page
when adjusting its size. This helps maintain
proper proportions and shape integrity
across different applications.
Key line thickness
Refer to the table below for guidance
on key line thickness. Follow these
recommendations to ensure a consistent
and cohesive appearance across
all applications.
Key line thickness guide
Smaller formats
Use fill shape
Instagram post (1080px)
3pt
A4
3pt
A3
4pt
A2
6pt
Larger formats
Scale proportionally
Please reach out to our team members to
request the graphic device template.
NHC brand guidelines
4406
Graphic elements
Step 1:
Graphic device
Choose a format
Guide
(e.g. Landscape, portrait,
and square).
Follow these steps to design layouts
using our graphic device system.
Step 2:
Choose a graphic
device shape to match
your format.
Step 3:
العنوان
العنوان
Apply the logo, color,
الرئيسي
الرئيسي
messaging, and photography
as needed. The shape’s
orientation can be adjusted
to fit the layout.
العنوان
الرئيسي
Note: Photography selections are illustrative examples only.
NHC brand guidelines
4506
Graphic elements
Patterns
Our distinct patterns draw inspiration from
the NHC symbol and master plan.
They can be applied as background textures
for dividers or incorporated as stripes in
communications and applications to achieve
a unique aesthetic.
Please reach out to our team members to
request the patterns file.
NHC brand guidelines
4606
Graphic elements
Iconography
Our icons are created to clarify information
in both printed and digital media.
32px
The icons are made with a 32x32 grid
and 2px line thickness to make sure that
they all look like a family sharing the same
2px
line width and geometric details. Always
introduce a 1px gap within the icon to
reflect a sense of openness. Within the
grid, our icons have the form flexibility to
be designed within a square, portrait or
مركز رعاية الأطفال
مسجد
Childcare center
Mosque
landscape formats.
1px
32px
Only use our modern bespoke icons in
communication and applications to ensure
a coherent brand expression. In most
cases, our icons need to be supported by
text for information and never
for decoration.
Please reach out to our team members to
request the iconography template.
وحدة منزلية
House unit
المواصلات
حديقة
Transportation
Park
NHC brand guidelines
4706
Graphic elements
Data visualization
Our data visualization graphic style is
primarily used for internal facing content,
such as reports and presentations.
It aims to present information in a clear
and simple manner.
This style is characterized by its
simplicity and use of white backgrounds
but it can also be used on NHC’s
National Green background color.
Always start with our green color family
and use functional colors as secondary
highlight colors. Add thin strokes
between adjacent data points to clearly
differentiate them.
NHC brand guidelines
4806
Graphic elements
1.
4.
Incorrect usage
The examples on this page illustrate
some, but not all, potential misuses
of our brand’s graphic elements.
1. NEVER place the graphic device
in the middle of a layout.
2. NEVER overlap multiple graphic
devices on top of each other.
2.
5.
3. NEVER place our pattern inside
the graphic devices.
4. NEVER modify our pattern’s stroke
/line weight.
5. NEVER recreate icons not in-line
with our iconography grid and style.
6. NEVER use over-stylized graphics
when visualization date.
3.
6.
NHC brand guidelines
4907
Applications
Stationery
51
Letterhead specification
52
Business card specification
53
Sales center signage
54
Corporate signage
55
Brochure
56
Sales kit
58
Hoarding
60
Website
61
Social media posts
62
Key presentation
63
Presentation slides
64
Vehicle
65
Merchandise
66
NHC brand guidelinesApplications
07
Stationery
Our corporate stationery ensures
we appear in a professional
way in formal business
communications. Please follow
the specs on the following pages
to create business cards and
letterhead templates.
NHC brand guidelines
51Applications
07
Letterhead specification
Front:
Size:
• A4 (210mm x 297mm)
Background:
الإسم الكامل
الرياض، المملكة العربية السعودية
• White
1003
Margins:
• 15mm
Logo:
،عزيزي الإسم
• 30mm height
يتم استخدام نص لوريم الملء من قبل مصممي الجرافيك والمبرمجين والطابعات بهدف شغل
مساحات موقع ويب أو منتج إعلاني أو إنتاج تحريري لم يكن نصه النهائي جاهزا بعد. تعمل هذه
National Green color
الوسيلة على تكوين فكرة عن المنتج النهائي الذي سيتم طباعته أو نشره قريبا عبر القنوات الرقمية.
.من أجل الحصول على نتيجة أكثر انسجاما مع النتيجة النهائية
Font:
يقوم مصممو الرسوم أو المصممون أو المطبعون بالإبلاغ عن نص فيما يتعلق بجانبين أساسيين،
• Basis Grotesque Arabic (or Arial if
وهما قابلية القراءة ومتطلبات التحرير. إن اختيار الخط وحجم الخط الذي يتم من خلاله إعادة إنتاج
the font isn’t available) in black
يمثل إجابات لاحتياجات محددة تتجاوز مجرد ملء المساحات البسيطة والبسيطة المخصصة لقبول
.النصوص الحقيقية والسماح بالحصول على منتج إعلاني / نشر، كل من الويب والورق طبقا للواقع
• Name:
يسمح هذا الهراء للعين بالتركيز فقط على التخطيط الرسومي لتقييم الخيارات الأسلوبية للمشروع
Bold, 9pt / Leading 12pt
بشكل موضوعي لذلك يتم تثبيته على العديد من البرامج الرسومية على العديد من منصات برامج
.النشر الشخصي ونظام إدارة المحتوى
• Address:
،تحياتي
Regular, 9pt / Leading 12pt
الإسم الكامل
• Contact Details:
Regular, 12pt / Leading 15pt
• URL:
Bold, 9pt
الوطنية للإسكان
المنطقة، إسم الشارع، البناية رقم 1234
nhc.sa
ص.ب. , الرياض، المملكة 123السعودية العربية
NHC brand guidelines
52Applications
07
Business card specification
Front:
Size:
• 85mm x 55mm
Background:
• White
Front
Back
Margins:
• 5mm
Logo:
• 10mm height
• National Green color
Font:
• Basis Grotesque Arabic in National
Green color
First Lastname
First Lastname
Title
Title
• Arabic & English Name:
Business Unit
Business Unit
Bold, 7pt / Leading 8.5pt
• Arabic & English Title:
+966 00 000 0000
+966 00 000 0000
Regular, 7pt / Leading 8.5pt
first.lastname@nhc.sa
first.lastname@nhc.sa
• Contact Details:
2766, AlSahafah, Riyadh, 13321
2766, AlSahafah, Riyadh, 13321
Regular, 7pt / Leading 8.5pt
Back:
Background:
• National Green color
Logo:
• 20mm height
• Mint Green color
NHC brand guidelines
53Applications
07
Sales center signage
Our sales center signage should
hero our logo for identification
and navigation purposes.
The style of the sales center
building should be kept simple
so that our brand colors and
assets can shine through.
Note: Additional signage can
be used if required, such as the
freestanding totem sign shown.
NHC brand guidelines
54Applications
07
Corporate signage
Our corporate indoor signage
follows the same principle as the
sale center signage, where the
design has been kept simple to
allow brand assets to stand out.
Ensure there’s no visual clutter
close to the sign and that our
brand colors are used whenever
possible on the back wall. The
reception desk may contain subtle
cues to the visual system, such as
the curve design shown.
NHC brand guidelines
55Applications
07
Brochure
Covers
Our brochure covers may contain
our graphic device in either filled
or line work version. In both cases,
the graphic is combined with
photography and colors for impact
and memorability.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
56Applications
07
Brochure
Spreads
Our brochure internal pages
borrow elements from our identity
to create interest and pace in
printed communications. Shows
here are elements such as the
graphic device, iconography,
colors, pattern and imagery that
together create a distinctive and
contemporary look.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
57Applications
07
Sales kit
High production vale sales kits can be
realized in binder format (shown) or as
a case bound book. In both cases the
design is kept simple, with the finish
and materials conveying sophistication
and tactility.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
58Applications
07
Sales kit
Pages
Internal pages for the sales kit can
leverage our visual system elements to
deliver a compelling presentation of our
communities and projects.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
59Applications
07
1. High footfall areas
Hoarding
Our hoarding is a key touchpoint that wraps
around our communities under construction,
creating anticipation about our work.
Hoardings can be designed in two ways: for
high footfall areas (e.g., close to entryways)
where more detailed messaging and visuals
can be used; or low footfall areas (e.g., facing
motorways) where simpler designs and
messaging is used to ensure visibility from a
distance or from passing vehicles.
1. High footfall areas
For pedestrians at street level, use detailed,
engaging designs with a modular system:
• Modular Layout: Divide the design into
2. Low footfall areas
sections for variety and depth.
• Detailed Content: Include text and imagery
that hold attention up close.
• Typography & Imagery: Medium fonts and
high-res visuals for closer inspection.
2. Low footfall
For distant viewers, such as drivers, the design
must be bold and straightforward.
• Large Typography: Use oversized, bold text
for easy readability.
• Bold Colors: Strong contrasts help the design
stand out from afar.
• Simplified Imagery: Focus on one clear, large
visual element.
• Minimal Text: Keep text short and impactful
for quick understanding.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
60Applications
07
Website
Our website is a proud showcase
of our communities and projects.
There’s opportunity to make this a
visually compelling touchpoint by
using full length images and video
as shown. The design on this page
is for demonstration purposes only,
please consult with the NHC brand
team and your digital vendors for
advice on how to build a detailed
web presence.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
61Applications
07
Social media posts
Our social media presence leverages
our identity toolkit to create a
consistent look on platforms such as
Instagram. Please refer to guidance
and specification on colors, icons,
photography, font and graphic
devices before creating new posts.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
62Applications
07
Key presentation
Keynote presentations are our
opportunity to create impact
in conferences and events.
Shown here are examples of LED
backdrops where photography,
graphic devices, logos and fonts
are combined to deliver a cohesive
and memorable look.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
63Applications
07
Presentation slides
Presentation slides follow a similar
rationale to keynote presentations
(previous page) where design
assets are combined to create
a cohesive look. In the case of
decks, prioritize white or light color
backgrounds to optimize printer
toner usage.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
64Applications
07
Vehicle
The VIP vehicle livery is an
opportunity to showcase our brand
with pride and create anticipation
about a site visit. Shown here is an
example of a Land Rover Defender
in with a national green rooftop
and a bespoke spare wheel cover
featuring our symbol (see symbol-
only usage exception).
Note: Photography selections are illustrative examples only.
NHC brand guidelines
65Applications
07
Merchandise
The process of buying a new house
is all about little detail that matter.
Our merchandise examples aim to
create moments of delight in the
buyer’s journey: a reusable fabric
bag to hold property brochures;
a welcome-home scented candle
for buyers who has just moved in.
Always ensure to use sustainable
materials when creating give away
pieces, aim for multiple use items
and avoid plastic.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
6608
Brand architecture
Introduction
68
Development brands
Development brands overview
69
NHC visual identity flex
70
Community brands
71
Project brands
74
Corporate branding
Business units & subsidiaries
75
B2B partnerships
76
Platforms & programs
77
Decision trees (for internal use)
78
NHC brand guidelines08
Brand architecture
Introduction
Brand architecture is the strategic framework that defines
how we organize, manage and present our brand portfolio to
the market.
It clarifies the relationship between the NHC masterbrand
and our development brands, to ensure we create a coherent
brand presence for NHC, while allowing distinctive place
propositions to flourish.
Our architecture helps to optimize brand equity, streamline
marketing efforts, and create a seamless and easy to
navigate view of the NHC portfolio for customers.
NHC brand guidelines
6808
Brand architecture
Development brands
Overview
The masterbrand serves as the core
Masterbrand
identity of the company, representing
the foundational values, tone, and visual
elements. It creates a unified presence
across all products and services,
establishing brand equity and recognition.
Our development brands (community and
project brands) are designed to reflect
the essence of the NHC masterbrand
- while allowing distinctive place
propositions to flourish. They are allowed
a degree of creative freedom to reflect
Community brands
tailored market or customer segment
الفرسان
خـــــــــــزام
ســـدايــــم
offerings. This flexibility encourages
differentiation while maintaining a
connection to the masterbrand.
AL-FURSAN
KHUZAM
SADAYEM
Note: the community and project identity
used throughout this document are for
demonstration purposes only.
Project brands
MILAA
MURCIA
AT AL-KHAYALA
AT KHUZAM
NHC brand guidelines
6908
Brand architecture
Development brands
NHC visual identity flex
Logo
Colors
Typography
Photography
Graphic Devices
When creating development
Masterbrand
brands, it’s essential to leverage the
masterbrand toolkit — the set of
identities
visual, verbal, and strategic guidelines
100% brand identity
Basis
that define the core identity of the
cohesion
Grotesque
parent brand — while allowing enough
flexibility to reflect the differentiating
Arabic
characteristics of a specific place
proposition or product line.
Flexing the masterbrand toolkit
ensures that development brands can
stand out, while maintaining a cohesive
Community
connection to the masterbrand.
brand identities
70% brand identity
Basis
خـــــــــــزام
When creating a new development
Suburb specific
cohesion
brand identity, follow the visual system
Grotesque
deduced from
guidance here to get the degree of
masterbrand palette
Arabic
KHUZAM
visual cohesion right. Community
identities should feel 70% coherent
with the masterbrand, while Projects
have a degree of additional flexibility
to allow the differentiation of specific
propositions to come through.
Project
brand identities
Note: the community and project
40% brand identity
identity used throughout this
Project specific
cohesion
document are for demonstration
Project specific
Project specific
deduced from
purposes only.
masterbrand palette
Note: Photography selections are illustrative examples only.
NHC brand guidelines
7008
Brand architecture
Relationship with NHC: schematic examples
Development brands
Community brands
Vertical format
Community brands should feel fully
connected to the NHC masterbrand, using
the same visual system but with some
distinctiveness achieved through colour.
Community
logo
100%
Logo design guidance
Horizontal format
• Always give more prominence to the Arabic
name with English set at 50%.
• Typeset the English name in ALL CAPS.
• Ensure a clear space as a separator
between the Arabic and English name.
• Kashidas can be subtly added when
designing the Arabic logotype.
• Always center-align Arabic and English.
Suburb logo
NHC logo
100%
70%
NHC logo
70%
Community logo type hierarchy
(Schematic example of type usage)
خـــــــــــزام
100%
KHUZAM
50%
Note: Photography selections are illustrative examples only.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
7108
Brand architecture
Development brands
Community brands
Scenario 2: Community brand is leading
The visual prominence of the NHC
Scenario 1: NHC masterbrand is leading
Example: A community brochure for marketing and sales.
masterbrand vs the Community brand identity
Example: An advertisement where NHC is presenting a new development brand.
Brand identity prominence: 70% community identity and 30% NHC masterbrand.
depends on the communication scenario and
Brand identity prominence: 70% masterbrand, 30% community brand.
which brand is leading.
Guidance
1. If the communication is led by NHC, the
NHC masterbrand is more prominent.
2. If the communication is led by the
Community, the Community brand identity
is more prominent.
• Avoid locking up the Community logo with
the NHC masterbrand.
Note: Photography selections are illustrative examples only.
NHC brand guidelines
7208
Brand architecture
Illustrative example of third-party use
Development brands
Third party community logo
To allow other developers to create marketing
materials for their developments within an
NHC community, create a dedicated third
party community logo.
Developer logo
This includes the NHC endorsement, locked
into the community logo, so that NHC
gains recognition as the master developer of
the community.
Guidance
• Create a community brand logo with
“BY NHC” endorsement, for third party use.
Headline of communication
• Avoid creating a logo lockup with a
community logo.
Community logo with NHC endorsement
type hierarchy
(Schematic example of type usage)
خـــــــــــزام
100%
KHUZAM
50%
BY NHC
Note: Photography selections are illustrative examples only.
NHC brand guidelines
7308
Brand architecture
Relationship with NHC: schematic examples
Development brands
Project brands
Vertical format
Project brand identities should feel connected
to the NHC masterbrand, yet with their
own character to reflect the distinctive
characteristics of the place proposition on offer.
Guidance
Horizontal format
• Create a distinctive project identity only
for truly differentiated propositions (with a
distinct audience).
• Adopt project naming that helps to
Project logo
100%
communicate the proposition.
• Design the project identity by deducing key
elements from the masterbrand visual toolkit.
• Associate the project with the community in
which it is located.
• Associate the project with the NHC brand, to
build positive two way equity (see decision-
tree).
Suburb logo
NHC logo
100%
70%
NHC logo
70%
Project logo type hierarchy
(Schematic example of type usage)
100%
50%
Note: Photography selections are illustrative examples only.
NHC brand guidelines
7408
Brand architecture
Corporate branding
Business units & subsidiaries
All business units and subsidiaries use the NHC
masterbrand. Descriptive naming is used to help
external audiences easily navigate the business.
NHC business card
Business signposting:
Where there are subsidiaries that fall outside of
Exceptional use for subsidiaries that fall outside of
NHC’s core business of real estate development,
NHC’s core business of real etate development.
a descriptive business signpost can be used to
highlight the distinct focus area of that business.
Asset
Font:
Guidance
Management
• Basis Grotesque
• Internal departments and separate legal entities
Arabic in National
core to NHC’s business do not require a
Green color
separate logo or visual identity.
• Bold, 12pt /
• Use the NHC corporate visual identity.
First Lastname
First Lastname
First Lastname
Leading 13.5pt
• Use descriptive naming for business units
Title
Title
Title
that follows industry norms (for ease of
Business Unit
Business Unit
Business Unit
understanding, use descriptive names for
business units that follow industry norms).
+966 00 000 0000
+966 00 000 0000
+966 00 000 0000
first.lastname@nhc.sa
first.lastname@nhc.sa
first.lastname@nhc.sa
2766, AlSahafah, Riyadh, 13321
2766, AlSahafah, Riyadh, 13321
2766, AlSahafah, Riyadh, 13321
Refer to the business card specification page for further details.
NHC brand guidelines
7508
Brand architecture
Corporate branding
B2B partnerships
B2B partnerships often involve mutual
Horizontal logo
agreements for equal (or near-equal)
ownership, partial ownership, joint
ventures, or marketing collaborations.
B2B partner logo
For partnerships where NHC owns the
communications or is best positioned to
manage the client relationship, use an
NHC-led presentation, with NHC’s logo
and visual system taking prominence.
In cases of equal partnership, such
Vertical logo
as marketing collaborations with
shared ownership stakes, use an equal
presentation.
Guidance
• Logos should carry equal visual weight.
• Logos can be placed close together
with a dividing line for a more formal
appearance.
B2B
partner
logo
Note: Photography selections are illustrative examples only.
NHC brand guidelines
7608
Brand architecture
Corporate branding
Platforms & programs
Distinct NHC platforms and programs that
are of strategic significance and have the
potential to contribute positive equity to
NHC can adopt a distinct logotype, using
NHC typography. Creating new NHC program
identities is exceptional, and cannot happen
without explicit NHC Marketing approval.
Guidance
• Only create a logotype for a platform and
program if is of strategic significance to
NHC and will significantly contribute to the
business over the long term.
• Use the ‘By NHC’ endorsement, locked to
the logotype.
• Always use the NHC visual system.
Platform and program brand logotype
مــــــــــواد
100%
MAWAD
50%
BY NHC
25%
NHC brand guidelines
7708
Brand architecture
Decision tree (for internal use)
For community brands
Does NHC fully own the community?
YES
NO
Is the community part of NHC’s
YES
NO
YES
NO
core offering?
Does this create a positive association
for NHC as the brand that enhances living
YES
NO
YES
NO
and the home ownership experience?
Is the community associated with
broad audience groups, and not primarily
YES
NO
YES
NO
government or social housing?
Is there limited risk in associating the
YES
NO
YES
NO
NHC brand with the community?
Visible NHC
Silent
Silent
NHC relationship
Silent
Silent
endorsement
communicated in
messaging
NHC brand guidelines
7808
Brand architecture
Decision tree (for internal use)
For project brands
Does NHC fully own the project?
YES
NO
Is the project part of NHC’s core offering?
YES
NO
YES
NO
Does this create a positive association for
NHC as the brand that enhances living
YES
NO
YES
NO
and the home ownership experience?
Is the suburb associated with broad
audience groups, and not primarily
YES
NO
YES
NO
government or social housing?
Is there limited risk in associating
YES
NO
YES
NO
the NHC brand with the project?
Visible NHC
Silent
Silent
NHC relationship
Silent
Silent
endorsement
communicated
in messaging
NHC brand guidelines
7908
Brand architecture
Decision tree (for internal use)
For platform and programs
Does NHC fully own the platform/program?
YES
NO
Is the platform related to NHC’s core business?
YES
NO
YES
NO
Does this create a positive association for
NHC as the brand that enhances living
YES
NO
YES
NO
and the home ownership experience?
Is the platform associated with
real estate more broadly, and not
YES
NO
YES
NO
government or social housing?
Is there limited risk in associating the
YES
NO
YES
NO
NHC brand with the platform/program?
Visible “BY NHC”
Silent
Silent
NHC relationship
Silent
Silent
endorsement
communicated
in messaging
NHC brand guidelines
8009
Design assets
• File naming
• File assets
NHC Brand Guidelines
NHC brand guidelines09
Design assets
File naming
Our file naming system ensures easy
Brand name
Asset type
Color mode
File type
identification of the correct asset for
NHC
Logo
RGB
ai
a specific application, while also serving
Symbol
CMYK
png
as a guide for naming future assets.
Patterns
Pantone
svg
ColorSwatches
eps
...
...
NHC_Logo_MintGreen_H_RGB.png
Color (optional)
NationalGreen
LeafGreen
Variant (optional)
MintGreen
H (horizontal)
Black
V (vertical)
...
NHC brand guidelines
8209
Design assets
File assets
For digital
For digital
For digital
For digital
NHC_Logo_MintGreen_H_RGB.ai
NHC_Logo_White_H_RGB.ai
NHC_Logo_Black_H_RGB.ai
NHC_Logo_MintGreen_H_RGB.ai
NHC_Logo_MintGreen_H_RGB.png
NHC_Logo_White_H_RGB.png
NHC_Logo_Black_H_RGB.png
NHC_Logo_MintGreen_H_RGB.png
NHC_Logo_MintGreen_H_RGB.svg
NHC_Logo_White_H_RGB.svg
NHC_Logo_Black_H_RGB.svg
NHC_Logo_MintGreen_H_RGB.svg
For print
For print
For print
For print
NHC_Logo_MintGreen_H_CMYK.ai
NHC_Logo_White_H_CMYK.ai
NHC_Logo_Black_H_CMYK.ai
NHC_Logo_MintGreen_H_CMYK.ai
NHC_Logo_MintGreen_H_CMYK.eps
NHC_Logo_White_H_CMYK.eps
NHC_Logo_Black_H_CMYK.eps
NHC_Logo_MintGreen_H_CMYK.eps
NHC_Logo_MintGreen_H_PANTONE.ai
NHC_Logo_MintGreen_H_PANTONE.ai
NHC_Logo_MintGreen_H_PANTONE.eps
NHC_Logo_MintGreen_H_PANTONE.eps
For digital
For digital
For digital
For digital
NHC_Logo_NTLGreen_V_RGB.ai
NHC_Logo_MintGreen_V_RGB.ai
NHC_Logo_Black_V_RGB.ai
NHC_Logo_White_V_RGB.ai
NHC_Logo_NTLGreen_V_RGB.png
NHC_Logo_MintGreen_V_RGB.png
NHC_Logo_Black_V_RGB.png
NHC_Logo_White_V_RGB.png
NHC_Logo_NTLGreen_V_RGB.svg
NHC_Logo_MintGreen_V_RGB.svg
NHC_Logo_Black_V_RGB.svg
NHC_Logo_White_V_RGB.svg
For print
For print
For print
For print
NHC_Logo_NTLGreen_V_CMYK.ai
NHC_Logo_MintGreen_V_CMYK.ai
NHC_Logo_Black_V_CMYK.ai
NHC_Logo_White_V_CMYK.ai
NHC_Logo_NTLGreen_V_CMYK.eps
NHC_Logo_MintGreen_V_CMYK.eps
NHC_Logo_Black_V_CMYK.eps
NHC_Logo_White_V_CMYK.eps
NHC_Logo_NTLGreen_V_PANTONE.ai
NHC_Logo_MintGreen_V_PANTONE.ai
NHC_Logo_NTLGreen_V_PANTONE…09
Design assets
File assets
For digital
For digital
For digital
For digital
NHC_ColorSwatches_RGB.ase
NHC_Iconography_Template.ai
NHC_GraphicDevice_Template.ai
NHC_Patterns_RGB.ai
For print
Note: The file is in RGB color mode. Adjust the
Note: The file is in RGB color mode. Adjust the
For print
NHC_ColorSwatches_CMYK.ase
color mode as needed.
color mode as needed.
NHC_Patterns_CMYK.ai
NHC_ColorSwatches_PANTONE.ase
NHC_Patterns_PANTONE.ai
NHC brand guidelines
84For more information, please contact
NHC marketing.
