RAWABI GUIDELINES • ISSUE • 1
RAWABI HOLDING
BRAND GUIDELINES
Version 2 - April - 2024RAWABI GUIDELINES • ISSUE • 2
WELCOME
As brand guardians, it is our shared responsibility to safeguard and build
the Rawabi Holding Brand.
These brand guidelines serve as a comprehensive roadmap that
outlines the visual and verbal elements that define Rawabi’s identity.
Its primary purpose is to ensure consistency and coherence across
all brand communications. This document encompasses essential
elements like logo usage, color palette, typography, imagery style,
and tone of voice. By providing clear instructions and examples, these
guidelines will empower individuals both within and outside the
organization to accurately represent the brand, fostering recognition,
trust, and a strong, unified brand image.1.0 Strategy
4
3.0 Typography
28
50
6.0 Iconography
77
E-mail headers
Brand model
5
English primary fonts
29
51
Iconography
78
PPT template
Promise
6
English system fonts
31
52
Lines and colors
80
Forms
Manifesto
7
Arabic primary fonts
32
82
Staff ID
Mission/Vision
8
Arabic system fonts
34
53
7.0 Imagery
84
E-mail signature
Values
9
Hierarchy
35
54
Categories
Boilerplate
10
56
Treatment
85
9.0 Applications
Tone and style of voice
11
4.0 Color palette
37
57
Framing
Primary palette
38
58
People
95
10.0 Social Media
2.0 Brandmark
12
Secondary palette
39
59
Scenes
96
Avatar
Institutional logo
13
Color combinations
40
60
Stock images
97
Instagram
Commercial logo
14
61
Incorrect uses
98
Rawabi smart object
Monochrome logo
15
5.0 Secondary graphics
42
Clear space &
16
Secondary graphics
43
62
8.0 Stationery
99
11.0 Brand hierarchy
Minimum size
Proportions
44
63
Letterhead
100
Brand architecture
Color variations
17
How to apply
46
65
Business cards
101
Rawabi subsidiaries
Wordmark
19
Incorrect uses
47
67
Compliment slips
102
Rawabi joint ventures
Descriptor
22
Rawabi textures
49
69
Envelopes
Tagline
24
73
Weekly e-mailer
104
Contact
Incorrect uses
27
75
E-mail announcementsSTRATEGY
Rawabi’s brand is driven by purpose, people, and
innovation.
In this section, we lay out Rawabi’s brand strategy,
highlighting the brand’s promise, mission, vision, and
core values. These elements serve as the foundation
of how Rawabi will position itself globally.RAWABI HOLDING BRAND GUIDELINES
STRATEGY
5
POWERED BY PEOPLE
TAGLINE
EMPOWER NEXT
PROMISE
BRAND
Human-centric | Always innovating | Value creators
VALUES
MODEL
Pioneering the future, setting the standard.
VISION
Create positive value and impact across industries and
communities through technical excellence, empowered
MISSION
people, and progressive thinking.Brand promise
EMPOWER
NEXTRAWABI HOLDING BRAND GUIDELINES
STRATEGY
7
Our story is a story of people.
Betterment and impact.
A Rawabi powered by people.
For business and more
A Rawabi empowered by people.
importantly, people.
Yes, our achievements are many.
Rising to the next challenge.
Yes, we’ve come a long way.
Asking the next big question.
BRAND
But we’re not ones to rest
Creating the next big idea.
on our laurels.
Embracing the next person.
MANIFESTO
We propel forward.
Imagining and entering an
We boldly envision and blaze a
exciting next-era.
path into the future.
All “powered by people”.
For our future.
This is Rawabi Holding.
Our nation’s future.
And in turn, the world’s future.
Empower NextRAWABI HOLDING BRAND GUIDELINES
STRATEGY
8
MISSION
Create positive value and impact across industries
MISSION &
and communities through technical excellence,
empowered people, and progressive thinking.
VISION
VISION
Pioneering the future, setting the standard.RAWABI HOLDING BRAND GUIDELINES
STRATEGY
9
People are the backbone of Rawabi Holding.
OUR ETHOS
HUMAN
Along with industry knowledge and strong
technical expertise, being powered by people is
CENTRIC
our uniqueness.
HOW WE BEHAVE
Trailblazers even during hard times, we
VALUES
ALWAYS
overcome every obstacle with our commitment
to deliver. We do not back away from challenges
INNOVATING
and always find solutions to client’s challenges.
WHAT WE DO
As a one-stop shop with an unmatched portfolio,
VALUE
we are attentive and dedicated to maximizing
CREATORS
our clients’ potential since day one.RAWABI HOLDING BRAND GUIDELINES
STRATEGY
10
Established in Saudi Arabia, Rawabi Holding is a leading
conglomerate, offering unparalleled services to diverse sectors
such as Energy, Electric, Petrochemicals, Specialized Contracting,
Offshore Services, and more.
With a track record of sustained growth over decades, we are
BOILER
unwavering in our pursuit of excellence. Our dedicated team, driven
by passion and commitment, leaves a lasting and positive impact
PLATE
across all that we undertake.
Rawabi Holding is on a mission to create positive value and impact
across industries and communities through technical excellence,
empowered people, and progressive thinking.
For more information, visit rawabiholding.com.RAWABI HOLDING BRAND GUIDELINES
STRATEGY
11
TONE
WRITING
OF VOICE
STYLE
SIMPLE IS SMART.
BE INSPIRING.
The tone of voice and the writing style of
the brand shape perceptions and foster
Keep sentences short.
Keep the brand promise in mind when writing
emotional connections with our audiences.
Speak like real people do.
copy and accurately portray our areas of focus.
Our tone of voice and writing style are
focused, inspire action, and portray Rawabi
Holding’s dynamism and motion.
SOUND CONFIDENT AND RELIABLE.
BE CONSEQUENTIAL.
Earn trust by demonstrating knowledge and
If ‘this’, then ‘that’ when you construct phrases.
industry expertise.
Substantiate your viewpoints & thinking.
BE TRANSPARENT AND TRUE.
BE LOGICAL.
Ensure business approach and brand personality
Demonstrate practicality. Always take a sensible
are front and center in communications.
approach.
BE POSITIVE.
BE CONSTANT.
Write in a positive, active, and inspiring voice.
Stay steadfast in your opinion and commitment.
Avoid negative terminology.
Use tangible examples to demonstrate your point.
BE HUMAN. BE ‘DIALOGICAL’.
BE SPECIFIC.
Initiate a ‘conversation’ when you write.
Address communications to audience needs:
speak directly to what they want/need.
BE ACCESSIBLE.
Show a predisposition to discuss.
Create ‘engagement’.BRANDMARK
A brandmark, often recognized as a logo, distills a
brand’s core and identity into a visual emblem.
For Rawabi Holding, the reimagined brandmark
pays homage to the previous brand identity, while
seamlessly mirroring the company’s journey of growth,
maintaining the thread of familiarity while eloquently
symbolizing the company’s evolving progress.
It is imperative to consistently follow the brandmark’s
prescribed proportions and refrain from distorting it.RAWABI HOLDING BRAND GUIDELINES
BRANDMARK
13
INSTITUTIONAL LOGO
The Rawabi trefoil design points in three
distinct directions— left, right, and up—
symbolizing our continuous growth and
diversification, never downward.
Institutional - primary logo
The institutional logo serves as a visual
representation of the organization’s
identity and values. To ensure consistent
and accurate representation, be sure to
follow the provided guidelines for its usage:
Symbol - Rawabi Trefoil
1. Exclusive use for official communications:
The institutional logo should be solely
utilized for official communication with
governments and contractors.
Wordmark
2. Internal documents for the board and
directors:
The institutional logo can be used on
internal documents aimed at the board of
Descriptor
directors and other senior stakeholders.
The institutional logo is always bilingual
and accompanied by the lockup of the
descriptor.
LOGO YELLOW
LOGO GREEN
LOGO BLUE
LOGO GREY
The institutional logo is restricted to
PMS 1375C
PMS 3278C
PMS 2145C
PMS 7546C
limited use and should not be applied for
RGB 255 179 00
RGB 05 158 130
RGB 00 103 178
RGB 60 70 90
commercial purposes. It must always be
HEX #ffb300
HEX #059e82
HEX #0067b2
HEX #3c465a
used in its entirety and without distortion.
CMYK M35 Y100
CMYK C90 Y65 K7
CMYK C100 M70
CMYK C45 M20 K75
NEVER change the brandmark and
always use the original file provided by the
Corporate Communications Department at
Rawabi HoldingRAWABI HOLDING BRAND GUIDELINES
BRANDMARK
14
COMMERCIAL LOGO
The Rawabi trefoil design points in three
distinct directions— left, right, and up—
symbolizing our continuous growth and
diversification, never downward.
Commercial - primary logo
The commercial logo is Rawabi’s
primary logo. It is used for all our public
communications and it comprises two
essential elements: The English wordmark
‘Rawabi’ and the accompanying symbol.
Symbol - Rawabi Trefoil
These elements should consistently remain
in their designated positions. There are two
versions of the primary commercial logo: one
Wordmark
for light backgrounds and another for dark
backgrounds, featuring a white wordmark.
When employing the commercial logo,
be sure to always maintain the bilingual
descriptor “Rawabi Holding” within the same
visual area. The descriptor should not be
attached or paired with the logo but should
be visibly present in the same space.
Descriptor
NEVER change the brandmark and
always use the original file provided by the
Corporate Communications Department at
Rawabi Holding
LOGO YELLOW
LOGO GREEN
LOGO BLUE
LOGO GREY
PMS 1375C
PMS 3278C
PMS 2145C
PMS 7546C
RGB 255 179 00
RGB 05 158 130
RGB 00 103 178
RGB 60 70 90
HEX #ffb300
HEX #059e82
HEX #0067b2
HEX #3c465a
CMYK M35 Y100
CMYK C90 Y65 K7
CMYK C100 M70
CMYK C45 M20 K75RAWABI HOLDING BRAND GUIDELINES
BRANDMARK
15
MONOCHROME LOGO
The monochrome logo should be used when
Institutional logo - monochrome
the production method or the material does
not accept the primary full-color logo.
It can also be used when the background
interferes with the legibility of the colors
of the primary logo. In this case, the
monochrome logo must be used to retain
maximum legibility.
NEVER change the brandmark and
always use the original file provided by the
Corporate Communications Department at
Rawabi Holding
Commercial logo - monochromeRAWABI HOLDING BRAND GUIDELINES
BRANDMARK
16
CLEAR SPACE &
MINIMUM SIZE
Clear space
Rawabi’s brandmark should always be
surrounded by a clear space. When
placing the brandmark on imagery, use
the designated clear space as a guide to
protect the brandmark from distracting
Clear space
Minimum size
the elements. The clear space specified
is the minimum and should be increased
whenever possible. These elements should
always stay in the same place.
Minimum size:
To ensure visibility and legibility, the
brandmark should always be larger than
the minimum size. The minimum size of
the primary brandmark is 10mm in width or
28px on screen.
10mm width
28px width
Minimum size for
the primary brandmark
is 10mm width
The minimum clear space is the height of the letter “R”RAWABI HOLDING BRAND GUIDELINES
BRANDMARK
17
COLOR VARIATIONS
Institutional logo
To choose the correct version, always
prioritize the legibility of the logo.
Full color
Full color - negative
The first choice should always be the
primary full-color version, both for the
institutional and the commercial logos.
The use of the monochrome version is
conditioned to preserve the legibility or
attend to the production requirements.
Monochrome
Monochrome negative
NEVER change the brandmark and
always use the original file provided by the
Corporate Communications Department at
Rawabi Holding
Commercial logo - Primary logo
Primary full color
Primary full color - negative
Monochrome
Monochrome negativeRAWABI HOLDING BRAND GUIDELINES
BRANDMARK COLOR VERSIONS APPLICATIONS
18
Primary logo - white wordmark
Primary logo - white wordmark
Primary logo
Monochrome logoRAWABI HOLDING BRAND GUIDELINES
BRANDMARK
19
WORDMARK
The Rawabi wordmark can be used in
specific situations:
1. When the space available compromises
Wordmark
the legibility of the brand. E.g. vertical flags,
pens, etc.
2. When paired with JV’s and partner
companies.
Consult with the Corporate Communications
Department at Rawabi Holding before
utilizing this.
NEVER change the brandmark and
always use the original file provided by the
Corporate Communications Department at
Rawabi HoldingRAWABI HOLDING BRAND GUIDELINES
BRANDMARK
20
WORDMARK
Clear space:
Rawabi’s wordmark should always be
surrounded by a clear space.
When placing the wordmark on imagery,
use the designated clear space as a guide
to protect the wordmark from distracting
elements. The clear space specified is
the minimum and should be increased
whenever possible.
Wordmark clear space
Minimum size
There are two versions of the logo: one for
light backgrounds and another for dark
backgrounds with a white wordmark.
Minimum size:
To ensure visibility and legibility, the
wordmark should always be larger than the
minimum size. The minimum size of the
primary wordmark is 10mm in width or 28px
10mm width
28px width
on screen.
NEVER change the brandmark and
always use the original file provided by the
Corporate Communications Department at
Rawabi Holding.RAWABI HOLDING BRAND GUIDELINES
WORDMARK APPLICATION
21RAWABI HOLDING BRAND GUIDELINES
BRANDMARK
22
DESCRIPTOR
PLACEMENT, PROPORTION, AND
ALIGNMENT
Single line descriptor
The descriptor identifies the holding
X
company, subsidiaries, and joint ventures of
Rawabi.
X
The descriptor must always be within the
same frame as the commercial logo but
Font: Syncopate bold
Font: Lama Sans Arabic Bold
never attached to it.
The descriptor has two versions:
• Single line
• Two lines
Double line descriptor
It can be displayed with different alignments
based on the visual requirement:
X + 1/2
X + 1/2
• Left alignment
X
X
• Right alignment
Descriptor fonts:
• English: Syncopate Bold
Descriptor application example:
• Arabic: Lama Sans Arabic
عبد العزيز التركي
Abdulaziz AlTurki
رئيس مجلس الإدارة
Group chairman
abdulazizalturki@rawabi.com
M. 966 012 3456 7891
D. 966 012 3456 7891RAWABI HOLDING BRAND GUIDELINES
BRANDMARK DESCRIPTOR APPLICATION
23
Descriptor two lines - left aligned
Descriptor two lines - right aligned
Descriptor single lineRAWABI HOLDING BRAND GUIDELINES
BRANDMARK
24
TAGLINE
(OVERVIEW & TYPOGRAPHY)
Rawabi Holding’s tagline succinctly conveys
the organization’s essence of being powered
by its human capital, that is its people.
It can be used in sign-out materials, as a
title in corporate pieces, or as a promotional
content signature (e.g.: video outros).
The primary placement should be at the
Tagline
lower right of the layout and must never be
used as an attachment with the Rawabi logo.
Montserrat Regular
Montserrat Bold
Tracking: 100
Tracking: 100RAWABI HOLDING BRAND GUIDELINES
BRANDMARK
25
TAGLINE
Montserrat Bold
Tracking: 100
(VARIATIONS & PROPORTIONS)
The tagline must be applied using the
primary colors of Rawabi’s palette.
The selection of the color must obey the best
legibility possible.
The proportion of the tagline to the logo
is half the height of the letter “R” in the
wordmark.
The tagline must be applied using the primary colors of Rawabi’s palette. The
selection of the color must obey the best legibility possible.
X
1⁄2X
The proportion of the tagline in relation to the logo is half the height of
the letter “R” in the wordmark.RAWABI HOLDING BRAND GUIDELINES
BRANDMARK - TAGLINE APPLICATION
26RAWABI HOLDING BRAND GUIDELINES
BRANDMARK
27
INCORRECT USES
To maintain consistency across the brand,
it is imperative to use the correct and
approved brandmark.
The brandmark has been designed and
Do not rotate.
Do not distort.
Do not unevenly scale.
aligned with specific proportions to preserve
a distinct visual identity. Use the brandmark
solely in the specified and approved versions,
avoiding any cropping, distortion, or
modifications.
NEVER change the brandmark and
always use the original file provided by the
Do not alter the
Do not use the primary
For the monochrome
brandmark colors.
logo in monochrome.
version, do not use colors
Corporate Communications Department at
other than graphite or
white.
Rawabi Holding.
Do not alter brandmark
Do not alter brandmark
Do not alter brandmark
distances.
proportions.
element positions.
Do not place the
Do not alter the
Do not apply shadow,
brandmark on a visually
brandmark opacity.
glow, or any other effects
distracting background.
on the brandmark.TYPOGRAPHY
Typography plays a major role in Rawabi’s identity,
as it conveys our personality and values through our
distinctive lettering style.
Our typeface is consistently applied to all
documentation and communication materials.RAWABI HOLDING BRAND GUIDELINES
TYPOGRAPHY
29
ENGLISH PRIMARY
FONT - MONTSERRAT
Montserrat - Google font
Empower next
In English, the chosen font is digital-ready
and open-sourced with a modern and refined
appeal. Both primary fonts (English and
Arabic) were selected for the synergy between
Empower next
them and can work together if needed.
Opt for a light font over a bold one to
Empower next
maintain a sense of openness and inclusivity.
PEOPLE
The primary font is the one used most
frequently. For headlines, highlights, and
large numbers, use Montserrat Light. For
non-heading formats and general text, use
Montserrat Regular.
MONTSERRAT LIGHT
MONTSERRAT SEMI BOLD
ABCDEFGHIJKLMNOPQRSTUVYWXZ
ABCDEFGHIJKLMNOPQRSTUVYWXZ
abcedefghijklmnopqrstuvywxz
abcedefghijklmnopqrstuvywxz
MONTSERRAT REGULAR
MONTSERRAT BOLD
ABCDEFGHIJKLMNOPQRSTUVYWXZ
ABCDEFGHIJKLMNOPQRSTUVYWXZ
abcedefghijklmnopqrstuvywxz
abcedefghijklmnopqrstuvywxzRAWABI HOLDING BRAND GUIDELINES
TYPOGRAPHY
31
ENGLISH SYSTEM
FONT - TAHOMA
Tahoma - System font
Tahoma is our system font for all digital
Empower next
applications. This selection is digital-ready,
complements our design fonts, and is
compatible with any device or system.
Empower next
Use this font when using the primary font is
not feasible (e.g. e-mail signatures).
TAHOMA BOLD
TAHOMA
ABCDEFGHIJKLMNOPQRSTUVYWXZ
ABCDEFGHIJKLMNOPQRSTUVYWXZ
abcedefghijklmnopqrstuvywxz
abcedefghijklmnopqrstuvywxzRAWABI HOLDING BRAND GUIDELINES
TYPOGRAPHY
32
ARABIC PRIMARY
FONT - LAMA SANS
Lama Sans - Baianat Type Design - open source font
In Arabic, our chosen primary font, Lama
ننهض بالغد
Sans, is clean and easy to read. Both primary
fonts (English and Arabic) have the same
ننهض بالغد
design characteristics and can be applied
أشخاص
together, following the guidelines, if needed.
ننهض بالغد
Our primary Arabic font is our most
frequently used and recognized font.
The font is digital-ready and open-sourced,
with a modern appeal.
أشخاص
LAMA LIGHT
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
LAMA SEMI BOLD
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
LAMA BOLD
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و يRAWABI HOLDING BRAND GUIDELINES
TYPOGRAPHY EXAMPLE
33 EXAMPLERAWABI HOLDING BRAND GUIDELINES
TYPOGRAPHY
34
ARABIC SYSTEM
FONT - TAHOMA
Tahoma - System font
In Arabic, Tahoma is our chosen system font.
This selection is digital-ready, complements
our design fonts, and is compatible with any
device or system.
Use this font when using the primary font is
not feasible (e.g. e-mail signatures).RAWABI HOLDING BRAND GUIDELINES
TYPOGRAPHY
35
TYPOGRAPHY
HIERARCHY
Font hierarchy proportions
The hierarchy is essential to guide audiences
and help them understand a message
العنوان
quickly and intuitively.
TITLE ALL CAPS
خط لاما خفيف
Following the correct typography hierarchy
MONTSERRAT
100%
makes visuals better organized and easier
100%
to read on a visual, transmitting a message
LIGHT 100%
with objectivity and clarity.
العنوان الفرعي خط لاما متوسط
Subtitle Montserrat Medium
50%
مرحبا بك في عالم اللغة العربية. هذا
Lorem ipsum dolor sit amet,
نص تجريبي لغرض العرض فقط
of title font
consectetur adipiscing elit.
size
النص الكتابي خط لاما خفيف
Body copy Montserrat light
مرحبا بك في عالم اللغة العربية. هذا نص تجريبي لغرض
Lorem ipsum dolor sit amet, consectetur
75%
العرض فقط. يمكن استخدامه لملء الفراغات واختبار
adipiscing elit. Nullam hendrerit mi vel augue
والخطوط في التنسيق! التصميم. نتمنى لك يوما سعيدا
lacinia, eget lacinia ipsum varius.
of subtitle
font size
مرحبا بك في عالم اللغة العربية. هذا نص تجريبي لغرض
Maecenas varius nisi at justo posuere, non
العرض فقط. يمكن استخدامه لملء الفراغات واختبار
euismod leo vulputate. Vivamus ut massa
التنسيق والخطوط في التصميم. نتمنى لك يوما سعي
nec ligula dignissim suscipit.RAWABI HOLDING BRAND GUIDELINES
TYPOGRAPHY - HIERARCHY EXAMPLE
36COLOR PALETTE
A color palette is a coordinated set of colors that are
used consistently throughout various design materials
and branding elements.
The color palette for Rawabi is strategically selected to
align with a brand’s identity, values, and overall aesthetic.
It is well-defined and enhances visual cohesion across
different marketing collateral.RAWABI HOLDING BRAND GUIDELINES
COLOR PALETTE
38
PRIMARY COLOR
PALETTE
RAWABI CONCRETE
RAWABI TEAL
RAWABI GRAPHITE
Our primary palette consists of 4 colors:
PMS 427C
PMS 3265
PMS 7546C
• Rawabi Concrete
RGB 215 225 225
RGB 58 204 186
RGB 60-70-90
• Rawabi Teal
HEX #d7e1e2
HEX #3accba
HEX #3c465a
• Rawabi Graphite
CMYK C6 Y2 K10
CMYK C70 Y43
CMYK C45 M20 K75
• White
These colors are used externally and
internally across all channels and
touchpoints. They are mainly used for
external communication, including brand
graphics, logos, typography, iconography,
and data & information.
100%
100%
100%
Screen
The RGB and Hexadecimal color values
are identical and are provided to facilitate
applications.
80%
80%
80%
CMYK/Process
CMYK values have been determined by print
tests on typically available stock. When using
60%
60%
60%
unusual materials, further print tests may be
required.
Pantone
PMS values are spot colors that allow
40%
40%
40%
greater control of reproduction. When using
unusual materials, further print tests may be
required.
20%
20%
20%
10%
10%
10%RAWABI HOLDING BRAND GUIDELINES
COLOR PALETTE
39
SECONDARY COLOR
PALETTE
SKY BLUE
ROYAL BLUE
LEAF GREEN
WARM YELLOW
Our secondary palette comprises 4 colors:
PMS 299C
PMS 2736C
PMS 7716C
PMS 144C
RGB 50 150 250
RGB 50 35 170
RGB 0 148 144
RGB 240 160 0
• Rawabi Sky Blue
HEX #3296fa
HEX #3223aa
HEX #009490
HEX #f0a040
• Rawabi Royal Blue
CMYK C80 M15
CMYK C100 M90
CMYK C90 Y40 K20
CMYK C5 M40 Y100
• Rawabi Leaf Green
• Rawabi Warm Yellow
These colors bring vibrancy and energy to
our materials. They can be used to highlight
information, in charts, icons, etc.
100%
100%
100%
100%
Avoid combining more than two secondary
colors. You can combine them with primary
colors as an accent color for small elements,
graphics, icons, or keywords.
80%
80%
80%
80%
60%
60%
60%
60%
40%
40%
40%
40%
20%
20%
20%
20%
10%
10%
10%
10%RAWABI HOLDING BRAND GUIDELINES
COLOR PALETTE
40
COLOR
COMBINATIONS
When combining the colors from Rawabi’s
color palettes, the primary colors are the
preferential choice. To use them together,
Two color combination
select a main color and use the other as an
accent. Never use two primary colors with
the same proportion in the materials and
always ensure the maximum legibility.
Avoid combining more than two secondary
colors. A primary color should be combined
with a maximum of one secondary color for
utmost legibility.
You can combine secondary with primary
colors as an accent color for small elements,
graphics, icons, or keywords.
Three color combinationRAWABI GUIDELINES
COLOR PALETTE
41SECONDARY GRAPHICS
Rawabi’s secondary graphics elevate the brand’s visual
appeal, establishing a consistent visual thread across all
communications.
Rawabi’s secondary graphics play an essential part in
the brand design and add a hint of modernity to the
overall look.RAWABI HOLDING BRAND GUIDELINES
SECONDARY GRAPHICS
43
SECONDARY
GRAPHICS
States of matter
The states of matter are secondary graphics
and add a visual element to the creative
design. It can be present through every
communication piece like a visual constant.
The use of secondary graphics is not
mandatory. Other brand elements may be
enough to portray Rawabi’s visual identity in
a distinct manner.
Use secondary graphics only when there is a
solid reason, such as elevating the look and
feel of brand materials.
GAS
LIQUID
SOLID
TexturesRAWABI HOLDING BRAND GUIDELINES
SECONDARY GRAPHICS
44
PROPORTIONS
For the correct proportion and placement
of the graphics, we divide the height of
the layout space with the specifications
mentioned below:
• X value is the height of the letter R in the
Rawabi wordmark. It can also be obtained
6X
by dividing the width of the artboard into 50
parts.
• The minimum weight of the line is 0.5pt.
• Any of these graphic elements can be
filled with an image, color, or approved-style
texture.
3X
• Use only primary colors for lines.
3X
Always follow these specifications.RAWABI HOLDING BRAND GUIDELINES
SECONDARY GRAPHICS
45
PROPORTIONS
For the correct proportion and placement
of the graphics, we divide the height of
the layout space with the specifications
mentioned below:
50% width
• X value is the height of the letter R in the
Rawabi wordmark. It can also be obtained
6X
by dividing the width of the artboard into 50
parts.
• The minimum thickness of the line is 0.5pt
• Any of these graphic elements can be filled
with an image, color or approved-style texture.
• Use only primary colors for lines.
50% width
Always follow these specifications.RAWABI HOLDING BRAND GUIDELINES
SECONDARY GRAPHICS
46
HOW TO APPLY
The secondary graphics can be applied in a
variety of combinations to create a dynamic,
energetic, and modern brand expression.
The graphics can be used as a container for
imagery, textures, or colors. They can also be
applied as an outline to highlight a particular
element of an image.
The usage of the graphics must be carefully
defined. They must obey the purpose of the
material:
• Protect an area for important information
• Highlight a visual
• Visually translate a headline, etc.
The secondary graphics can contain,
overlap, or interact with the copy to create
movement and depth. The criteria to define
the combination between the copy and the
secondary graphics is legibility.
Use the right-aligned text as the primary
option if the copy is written in Arabic.
It’s important to keep in mind that the use
of secondary graphics is not mandatory.
Other brand elements (fonts, colors,
imagery, and iconography) can keep the
brand identity consistent.RAWABI HOLDING BRAND GUIDELINES
SECONDARY GRAPHICS
47
INCORRECT USES
To maintain consistency across the brand, it
is imperative to use the secondary graphics
correctly.
The secondary graphics have been designed
and aligned with specific proportions to
preserve a distinct visual identity.
Do not intersect full circles.
Do not use secondary colors for
Do not use shadow or glow effects.
lines. Use primary colors only.
Make sure of legibility.
Do not use thick lines.
Do not use meaningless textures.
Textures must show one of the
matter states.RAWABI HOLDING BRAND GUIDELINES
SECONDARY GRAPHICS
48RAWABI HOLDING BRAND GUIDELINES
SECONDARY GRAPHICS
49
1. Open the image and go to Select > Color Range
2. The dialog box will appear
HOW TO CREATE
RAWABI TEXTURES
Rawabi textures are inspired by states
of matter (solid, gas, liquid) and energy. They
are an important element of our identity.
To create the textures, please follow the steps
on this page to obtain the correct look of
the textures, keeping them consistent and
aligned with the Rawabi brand expression.
To use the textures with Pantone colors,
generate a greyscale PSD file and apply the
Use the eyedrop to select the areas of the
Pantone in Adobe Illustrator.
image you want to create the texture.
If the texture is applied in Pantone, it must be
as dark as possible.
3. Create a new layer
4. Righ-click the layer and go to ‘Blending Options’
5. Select the ‘Color Overlay’ option (A)
B
A
C
Copy and paste the
selection into a new layer.
Click on the color box (B) enter
one of Rawabi’s color codes (C)
and click OK.
6. Hide the bottom layer and save
the file as a PNG.ICONOGRAPHY
The Rawabi Holding icon set enhances communication
visually and follows the guidelines for stroke and color
to maintain legibility and contrast.RAWABI HOLDING BRAND GUIDELINES
ICONOGRAPHY
51
ICONOGRAPHY
The Rawabi icon set was designed to add
a visual component to communication,
making it easier and more comprehensible.
The icons must be applied to observe
the minimum stroke of 0.5 pt and be
proportional to the information.
The icon set can be used in any of the
colors from the color palette, preserving the
legibility and contrast with the background.RAWABI HOLDING BRAND GUIDELINES
ICONOGRAPHY
52
LINE WEIGHT &
COLORS
The minimum clear
space for icons is
DOUBLE the thickness
of the icon line
The minimum clear space for icons is
DOUBLE the thickness of the icon line.
The minimum line weight is 1mm/4px.
The minimum
line thickness is
1mm / 4px
The icons can be used inside a container and with primary
They can be applied as well without the container in one
or secondary colors. Do not use different colors in the same
single color. Make sure that the color has enough contrast to
visual space. Make sure that the color has enough contrast to
be perfectly visualized.
be perfectly visualized.IMAGERY
Imagery is a vital component of Rawabi’s
identity. Thoughtfully chosen visuals effectively
convey our brand’s essence, creating a positive
resonance with our audience.RAWABI HOLDING BRAND GUIDELINES
IMAGERY
54
CATEGORIES
We use images that represent our brand
PEOPLE
ENVIRONMENTS
PEOPLE IN ACTION
in a positive and dynamic light. We
show partnership and trust and only use
images that determine how we wish to
be perceived. The styling of people in
our images will trigger various signals to
audiences. Therefore, we pay attention to
the type of clothing a person is wearing,
facial expressions, and body language.
When using images, ensure they align with
our brand personality and complement
our brand colors. To portray our wide range
of activities, we have created different
categories for our images:
People: General people showcased in
offices, plants, or construction sites,
portrayed with a positive look, and hopeful
and energetic expression.
People in action: People will be included in
two different settings. The first is an office
environment, and the second is a heavy-duty
work setting that requires physical effort.
The difference between these two types
of images will be in the mood, action, and
people’s attitudes.
Our sites/environments: It will focus on the
view of our premises and operations.RAWABI HOLDING BRAND GUIDELINES
IMAGERY
55
CATEGORIES
Macro view: The macro design is set to
MACRO
TEXTURES
MICRO
portray the bigger picture or a clear size of
the corporation and its forward-thinking
business goals.
Micro details: Use the Super Zoom feature to
capture engaging textures that accentuate
the essence of the subject you aim to depict.
Textures: Related to the states of matter that
we work with - solid, liquid, gas - and energy.RAWABI HOLDING BRAND GUIDELINES
IMAGERY
56
TREATMENT
When selecting or shooting images for
Rawabi, it is important to consider the
overall look and ensure they align with our
categories and brand personality.
The images we use involve people from
offices and sites, who are the focus of the
image and have minimal background noise.
The environment should reflect our
company in action and with background
colors that are desaturated/cold. Vibrant,
saturated colors should be avoided.
50% of free area
50% of focus area
(minimum)
(maximum)
Background colors:
Focus on people/
expression/movement
. Desaturated
. Avoid vibrant colors
. Logo non-legible colors
Background environment
. Corporate
. Nature
. Industrial
Avoid noisy, crowded,
vibrant, or in-focus
backgroundRAWABI HOLDING BRAND GUIDELINES
IMAGERY
57
FRAMING
When selecting an image, consider the
framing of the image and how it will sit and
be incorporated into Rawabi’s branding.
The suggested final image format is 16:9 and
should be configured according to where
the image will appear.
Whether a website header or a digital
banner, the image should be surrounded by
a clean area.
Website header
Digital bannar
Recommended image format is 16:9RAWABI HOLDING BRAND GUIDELINES
IMAGERY
58
PEOPLE
When choosing an image or conducting a
photo shoot, it is important to focus on the
person’s expression and ensure they are
acting naturally and not posed. If displaying
more than one person, focus on portraying
partnership and trust, ensure the image is
not posed, and the people look natural. Use
an equal mix of men, women, and different
nationalities, to ensure the people are
wearing suits and traditional clothes.
Natural light is preferred for people’s images.
In the composition, the subject shouldn’t
1 person:
2 people:
occupy more than 50% of the frame and
• Natural pose and facial expression
• Natural pose and facial expression
must be positioned to the side, leaving
• Desaturated colors
• Desaturated colors
enough free space on the side.
People in action: People will be included in
two different settings. The first is an office
environment, and the second is a heavy-duty
work setting that requires mainly physical
effort. The difference between these two
types of images will be in the mood, action,
and people’s attitudes.
Our sites/environments: It will focus on the
view of our premises and operations.
Remember, Rawabi is a globally diverse
company powered by its people.
Group of people:
Profile:
• Natural pose and facial expression
• Blurred background
• Desaturated colors
• Desaturated clothes color
• Subtle smile
• Placed to the side of the compositionRAWABI HOLDING BRAND GUIDELINES
IMAGERY
59
SCENES
Photographic excellence in lighting,
composition, and resolution reflects Rawabi’s
core remit as a leading business entity in
Saudi Arabia.
We must portray our scale, size, and reach.
We are a confident company, and that
should be reflected in our photography.
For our environments,
the images must have:
• Natural light and contrast
• Natural saturation
• Light depth of field
• Shoot natural situations and environments
• Interesting anglesRAWABI HOLDING BRAND GUIDELINES
IMAGERY
60
STOCK IMAGES
When stock assets are necessary, please pay
attention to some key points of the Rawabi
imagery:
• Follow our image guidance described in
the previous pages.
• Choose images that help us tell a story.
• Formats should be one of the following:
high-resolution JPG, TIFF, or RAW files.
• For digital media, PNG files are acceptable.
• When downloading an image from a stock
library, do not rename it, as it makes it
difficult to track.
• Always obtain the required image rights.RAWABI HOLDING BRAND GUIDELINES
IMAGERY
61
INCORRECT USES
We maintain simplicity and sophistication
when selecting images, and we always avoid
certain elements such as busy backgrounds,
saturated objects, colors that can reduce the
logo legibility, etc.
When selecting images, remember to
keep it simple and avoid overcrowded or
messy images with a lot going on in the
background.
Also, avoid posed or fake-looking images
that don’t accurately or clearly represent our
business.
Avoid noisy backgrounds
Avoid fake poses/smiles
Avoid images with poor lighting
Avoid images with the wrong atmosphereSTATIONERY
Through meticulously crafted stationery, Rawabi
Holding will come to life, showcasing its essence in a
tangible form.
Maintaining visual consistency across stationery
reinforces a cohesive brand image, leaving a lasting
impression on recipients.RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
63
LETTERHEAD
The letterheads are created in A4 digital
format and are available in a Microsoft Word
file.
Specifications:
• Size: A4
• Colors: 4 x 0
• Paper: Arjo Wiggins Conqueror Cx22
Diamond White 120 GSM
Holding letterhead
Subsidiaries
Joint ventures
NEVER change the template and always use
2x
2x
the original file provided by the Corporate
Communications Department at Rawabi
2x
Holding.
Amin Nasser
CEO
Saudi Aramco
P.O. Box 5000, Dhahran, 31311
Kingdom of Saudi Arabia
Dear Mr. Nasser,
Renewable Energy Solutions: We specialize in harnessing the power of renewable resources such as solar, wind, hydro,
and geothermal energy. Our customized solutions ensure efficient energy generation while minimizing the impact.
Energy Efficiency Consulting: Our experienced professionals provide tailored energy audits, efficiency assessments,
and recommendations to optimize energy usage in commercial, industrial, and residential settings. By identifying
areas of improvement, we help our clients reduce costs and increase energy productivity.
Smart Grid Technologies: We leverage advanced smart grid technologies to create intelligent energy distribution
networks that enhance reliability, manage peak demand, and enable seamless integration of renewable energy
sources.
Energy Storage Solutions: With a focus on grid-scale and decentralized storage systems, we offer innovative solutions
that enable efficient storage and utilization of excess ren…RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
64RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
65
BUSINESS CARDS
These business cards are specifically
designed to clearly represent the key details
of the company representative.
The name and surname of the cardholder
are written in both English and Arabic.
COMMERCIAL
INSTITUTIONAL
Specifications:
• Size: 9 x 5 cm
• Colors: 4 x 4
• Paper: Arjo Wiggins Conqueror Cx22
Diamond White 350 GSM
NEVER change the template and always use
the original file provided by the Corporate
Communications Department at Rawabi
Holding.RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
66RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
67
COMPLIMENT SLIPS
(EN/AR)
The compliment slips use a minimalistic
design, showcasing Rawabi’s logo and
descriptor on one side and the message on
the other.
Specifications:
• Size: 20 x 11 cm
• Colors: 4 x 2
11 cm
• Paper: Arjo Wiggins Conqueror Cx22
Diamond White 350 GSM
NEVER change the template and always use
the original file provided by the Corporate
Communications Department at Rawabi
Holding.
20 cm
13X
13X
10X
20XRAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
68RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
69
ENVELOPES DL
The Rawabi envelopes are designed in a way
that showcases the company details (on the
bottom right), the name (bottom left), and
the logo (top left).
Specifications DL:
• Colors: 2 x 1
• Paper: Arjo Wiggins Conqueror Cx22
Diamond White 120 GSM
NEVER change the template and always use
the original file provided by the Corporate
Communications Department at Rawabi
Holding.
26.4 cmRAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
70
ENVELOPES
ENVELOPES - C5 / C4 / C3 - LANDSCAPE
Specifications C3/C4/C5:
• Colors: 2 x 1
• Paper: Arjo Wiggins Conqueror Cx22
Diamond White 120 GSM
NEVER change the template and always use
the original file provided by the Corporate
Communications Department at Rawabi
36.6 cm
Holding.
99.2 cm
25.9 cm
70 cm
18.3 cm
49.5 cmRAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
71
ENVELOPES
ENVELOPES - C5 / C4 / C3 - PORTRAIT
Specifications C3/C4/C5:
• Colors: 2 x 1
• Paper: Arjo Wiggins Conqueror Cx22
Diamond White 120 GSM
NEVER change the template and always use
the original file provided by the Corporate
Communications Department at Rawabi
Holding.
70 cm
70 cm
99.2 cm
18.3 cm
25.9 cm
36.6 cmRAWABI GUIDELINES
BUSINESS STATIONARY
72RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
73
WEEKLY E-MAILER
The weekly e-mailer template used is
composed of multiple elements. The banner
encompasses the logo with the e-mailer
subject heading, date, and tagline.
Template file format: Microsoft Word (.dotx)
NEVER change the template and always use
the original file provided by the Corporate
Communications Department at Rawabi
Holding.RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
74RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
75
E-MAIL
ANNOUNCEMENTS
The Rawabi email announcements will have
a format that showcases the company’s logo,
descriptor, date, and brand tagline.
The email banner is 875 x 170 pixels - 100DPI.
Follow the same format for the best legibility
and brand consistency.
Template file format: Microsoft Word (.dotx).
NEVER change the template and always use
the original file provided by the Corporate
Communications Department at Rawabi
Holding.RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
76RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
77
E-MAIL HEADERS
Template file format:
PSD with smart layers objects.
Find the instructions about how to use the
PSD templates in the Social Media chapter of
this guidelines document.
NEVER change the template and always use
the original file provided by the Corporate
Communications Department at Rawabi
Holding.RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
78
PPT TEMPLATE
Our presentations must reflect our values
and how we approach our business.
Keep them clean and avoid an overload of
content in one slide, keeping it focused,
clean, and easy to understand.
The PPT template was designed to offer a
variety of slide configurations catering to
different content types.
The presentation template is designed on
Microsoft PowerPoint for ease of use. The
fonts are available within the file and must
never be replaced with an alternative.
For English use MONTSERRAT
For Arabic use LAMA SANS
as in the original file.
NEVER change the template and always use
the original file provided by the Corporate
Communications Department at Rawabi
Holding.RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
80
FORMS
Forms are designed using Illustrator and
exported as a PDF with editable spaces for
the recipient to add information digitally.
Template file format:
• Illustrator file
Export as PDF and add the filling fields
using Adobe Acrobat
• Size: A4
• Colors: Digital CMYK colors
• Paper: Digital internal print.
NEVER change the template and always use
the original file provided by the Corporate
Communications Department at Rawabi
Holding.RAWABI HOLDING BRAND GUIDELINES
81RAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
82
STAFF ID
Staff IDs are designed to identify the
holder, and their position, and to showcase
the purpose of their presence on the
company premises.
Visitor badges are designed to confirm and
identify individuals present on the office
premises. They are designed in a varied
manner to differentiate between visitors,
VISITOR
INTERN
VIP
VIPs, interns, etc. Multiple such variations
can be designed using the designated color
palette and textures.
Template file format: Adobe Illustrator
Specifications:
• Size: 5.4 x 8.5 cm
• Colors: digital color print
• Material: recycled plastic
STAFF PHOTO
GOES HERE
FirstName SurName
Title
Employee ID
rawabi.comRAWABI HOLDING BRAND GUIDELINES
CORPORATE STATIONERY
84
E-MAIL SIGNATURE
logo: 126 x 150 px
Farah Alghamdi
Arial bold 18.6 pt
Director-Corporate
Arial regular 14 pt
Communications & Sustainability
farah.alghamdi@rawabi.com
Arial bold 14 pt #49c0b6
T +966 13 8249222 Ext. 5001
Arial regular 14 pt
M +966 55 3146668
www.rawabi.com
Arial bold 14 pt #49c0b6
Legal disclaimer: This email and any files transmitted with it are confidential and intended solely for the use of the individual
Arial regular 8 pt
or entity to which they are addressed. They may contain legally privileged information and may not be disclosed to anyone
else. If you have received this email in error please notify the sender and delete all copies from your system.APPLICATIONS
Integrating the Rawabi Holding identity into the
environments, uniforms, sites, and digital applications is
vital, not only for maintaining visual consistency but also
for providing a tangible presence.RAWABI HOLDING BRAND GUIDELINES
APPLICATIONS
86RAWABI HOLDING BRAND GUIDELINES
APPLICATIONS: INTERNAL SIGNAGE
87RAWABI HOLDING BRAND GUIDELINES
APPLICATIONS: EXHIBITION
88
Box logo with
retro illumination
Descriptor sticker
LED screen
LED screen
LED screen
Application with illustrative purpose only.RAWABI HOLDING BRAND GUIDELINES
APPLICATIONS: FLAGS
89RAWABI HOLDING BRAND GUIDELINES
APPLICATIONS: UNIFORMS
90RAWABI HOLDING BRAND GUIDELINES
APPLICATIONS: UNIFORMS
91RAWABI HOLDING BRAND GUIDELINES
APPLICATIONS: VEHICLES
92RAWABI HOLDING BRAND GUIDELINES
APPLICATIONS: LANYARD
93RAWABI HOLDING BRAND GUIDELINES
APPLICATIONS: WALL CALENDAR
94SOCIAL MEDIA
Social media plays a vital role in communication.
By incorporating Rawabi’s elements into social media
templates, the brand’s vibrancy and identity will shine
through, fostering a strong online presence that
resonates with our core audience and maintains visual
coherence across platforms.RAWABI HOLDING BRAND GUIDELINES
SOCIAL MEDIA
96
AVATAR
Our social media channels play a crucial
role in communicating our brand with the
external world.
To build a strong identity and create a
connection with them, our brand must be
consistent, relevant, and aligned with our
message and other channels.RAWABI HOLDING BRAND GUIDELINES
SOCIAL MEDIA
97
INSTAGRAM
(POST, STORIES, GALLERY)
Rawabi will maintain a consistent design for
its Instagram posts and stories. Stories will
follow a 9:16 format, while posts will adhere
to a 1:1 format. This uniform approach will
ensure brand consistency across all content.
Instagram story 9:16
Instagram post 1:1
Template file format:
• PSD with smart layers objects
Find the instructions about how to use the
PSD templates in the Social Media chapter
of this guidelines document.
Find instructions on how to use the PSD
templates in the Social Media chapter of this
guidelines documentRAWABI HOLDING BRAND GUIDELINES
SMART OBJECTS
98
1. Open the PSD and double-click on the smart object layer
2. A new window will open separately
RAWABI SMART
OBJECTS PSD:
HOW TO EDIT
Templates have a smart object PSD:
. E-mail headers
. E-greetings
. Screen announcements
The process of editing is straightforward and
should be followed for the best efficacy and
legibility.
Add image or texture (done as
showen in Secondary graphics
section) then, apply the mask.
3. Change the copy
4. Apply the most legible logo and descriptor
5. Select the background color
The background colors are inside the
• Open ‘COPY’ group to modify text layers
• Within the folders DESCRIPTORS and LOGOS,
color folder. Select the preferred one
you will find versions suitable for both ligh and
and hide the others.
• Follow the same font weight and size
dark backgrounds
• Select the layer with the most legible version
for the selected background colorBRAND HIERARCHY
Brand hierarchy is an integral part of a
company’s brand strategy. It structures its
products and services and establishes a cohesive
and well-organized brand portfolio.
Rawabi Holding’s brand hierarchy will help brand
guardians to efficiently navigate the brand’s diverse
portfolio and leverage its potential to build long-
term value.RAWABI HOLDING BRAND GUIDELINES
BRAND HIERARCHY
100
BRAND ARCHITECTURE
A pure unitary (one brand) model is best
aligned with Rawabi Holding, given its
current business organization, practice, and
previous history.
CORPORATE
RAWABI HOLDING
NAME
CORPORATE
INSTITUTIONAL LOGO
COMMERCIAL LOGO
BRAND
RAWABI
RAWABI
RAWABI
RAWABI
CORPORATE
ENERGY
INTEGRATED
CONTRACTING
INVESTMENT
DIVISIONS
HOLDING
INDUSTRY
HOLDING
HOLDING
RAWABI
HOLDING
OTHERS
COMPANY
RAWABI
RAWABI
RAWABI
RAWABI
SUBSIDIARIES
INTEGRATED
INVESTMENT
ENERGY
CONTRACTING
INDUSTRY
RAWABI
RAWABI
RAWABI
INTEGRATED
ELECTRIC
TRAVEl AND
GAS
TOURISM
INVESTED
COMPANIES
RAWABI
REAl ESTATE
/
JOINT
RAWABI
VENTURES
SOCIAL
RESPONSIBILITY
/
FULLY-OWNED
COMPANIES
RAWABI
OIlFIElD
SERVICES
SPONSORSHIPS
CSR
PROGRAMS
The Rawabi Holding UK AwardsRAWABI HOLDING BRAND GUIDELINES
BRAND HIERARCHY
101
RAWABI SUBSIDIARIES
Employ the subsidiary lockup to emphasize
and communicate a distinct Rawabi
business division.
Descriptor
The descriptor will be used to identify the
division.
Subsidiaries descriptor - one line
X
Composition
The descriptor must consistently be
RAWABI ENERGY
X
positioned under the commercial logo.
The descriptor size should be one-third
of the width to the right of the Rawabi
Font: Syncopate bold
Font: Lama Sans Bold
wordmark in the commercial logo.
Note
The creation of a subsidiary logo
requires approval from the Corporate
Subsidiaries descriptor - two lines - left or right alignment
Communications Department (CDD) and
must conform to the guidelines outlined in
this document.
Never alter, revise, or manually recreate the
X + 1/2
X + 1/2
descriptor.
X
XRAWABI HOLDING BRAND GUIDELINES
BRAND HIERARCHY
102
RAWABI JOINT
VENTURES
X/2
X/2
Employ the joint venture lockup to convey
the collaboration between Rawabi and the
new company in the venture.
X
Descriptor
No descriptor is to be used in this scenario.
Composition
Lock the wordmark and partner logo
together. Ensure that both the wordmark
and partner logo are of equal size, with
neither of them appearing more dominant.
X/2
X/2
Note
The creation of a subsidiary logo
MAX.
requires approval from the Corporate
X
2X
Communications Department (CDD) and
must conform to the guidelines outlined in
this document.
Never alter, revise, or manually recreate the
descriptor or the logo.
X
X
X/2
X/2
X/2
X/2
MAX.
2XRawabi Holding
Subsidiary
Rawabi Holding
عبد العزيز التركي
Abdulaziz AlTurki
May 30, 2023
Amin Nasser
Amin Nasser
CEO
CEO
رئيس مجلس الإدارة
Saudi Aramco
Saudi Aramco
Chairman
P.O. Box 5000, Dhahran, 31311
P.O. Box 5000, Dhahran, 31311
Kingdom of Saudi Arabia
Kingdom of Saudi Arabia
abdulazizalturki@rawabi.com
M. 966 012 3456 7891
Dear Mr. Nasser,
Dear Mr. Nasser,
D. 966 012 3456 7891
I am writing to you with a proposal for potential collaboration between our organizations. We have been following your
Renewable Energy Solutions: We specialize in harnessing the power of renewable resources such as solar, wind, hydro, and
organization's exceptional work in the sector and believe that joining forces could bring substantial benefits to both parties.
geothermal energy. Our customized solutions ensure efficient energy generation while minimizing the impact.
Your work has a proven track record in the oil and gas sector, with 12 of experience and a strong reputation for excellence.
Energy Efficiency Consulting: Our experienced professionals provide tailored energy audits, efficiency assessments, and
Our expertise spans various areas, including exploration, production, refining, and distribution. By combining our resources,
recommendations to optimize energy usage in commercial, industrial, and residential settings. By identifying areas of
technical capabilities, and industry knowledge, we can enhance operational efficiency, drive innovation, and achieve
improvement, we help our client…These brand guidelines were designed to maintain consistency,
quality, and excellence across all of our communication.
If you wish to find out more about our brand and the standards,
please contact the Corporate Communications Department via
communications@rawabiholding.com
rawabi.com
