Visual
Idientity
GuidelineTable
of Content
01. Brand Idientitiy
03. Pattern
02. Typography
Logo
Logo pattern
Logo Font
Logo Mark
Pattern usage
Font Family
Logo Construction
Supergraphic
Typography Usage
Logo Color
Logo Background
Monochrome Background
Logo SizeOur
logo
Our logo is inspired by the name of the city of
Riyadh in a simpli�ed and abstract form linked
to geometric shapes that express modern
buildings and towers that are perpendicular
and interconnected with each other, such as
King Abdullah Financial City. At the same time,
it is linked to ancient and historical buildings to
form this beautiful and modern symbol.Visual
logo
Symbol
Here comes the details of our logo, in which
we clarify the iconic symbol of the logo and
the written logo. Several versions were made,
but we settled on this form to be in line with
the identity and form of the UNESCO logo.
Logotype
Later, we will clarify their use together.
Logo LockupCo-Branding
logo
Here comes the details of our logo combined
with the UNESCO logo and approvedLogo
usage
Misuse of the logo and attempts to avoid it in
order to maintain the overall and harmonious
character of the logo and give it the
appearance it deserves.Logo
usage
The misuse of the logo associated with the
UNESCO logo and the attempt to avoid its use
in order to preserve the overall and
harmonious character of the logo and give it
the appearance it deserves.Typo
01
graphy
Primary
typefaces
AB
Latin
Arabic
in the following weights: regular and medium.
If your organization owns and uses the Adobe
Creative Cloud suite this font is freely available
and ready to use. Otherwise, it may be
purchased from:
ABCDEFGHIJKLMNO
PQRSTUVWXYZabcd
efghijklmnopqrstuvw
<>-+ 0123456789
xyz1234567890-+<>
?”{}[]!@£$%&*()?/;=Typo
01
graphy
Secondary
typefaces
Latin secondary typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
In some digital applications or for general
Calibri regular
use our primary typefaces.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
When this is the case, we recommend the use
of our secondary typeface Calibri for Latin
Calibri bold
communications and Sakkal Majalla for Arabic
communications.
Arabic secondary typeface
For use in:
Sakkal Majalla regular
Sakkal Majalla bold594b9f
Color
RGB
89/75/159
CMYK
78/83/0/0
Pallete
123155
RGB
18/49/85
CMYK
100/84/39/34
77a5d8
RGB
119/165/216
CMYK
52/25/0/0
289091
In the heart of the modern city, colors glow like the
RGB
40/144/145
pulse of life.
Purple is a dream that connects imagination and
CMYK
80/25/43/3
reason.
Blue is a digital clarity that balances calm and
f6d0df
movement.
Pink is a human warmth that illuminates cold corners.
RGB
246/208/223
Yellow is a spark of boldness that awakens inspiration.
CMYK
1/21/2/0
Together, these colors capture the spirit of the city:
Boldness, balance, and radiance born from glass and
�ca06
light.
RGB
255/202/6
CMYK
0/21/100/0
f37b74
RGB
243/123/116
CMYK
0/65/47/0Color
Pairings
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hendreritGraphic
Element
The design and pattern elements of the
identity are abstract geometric patterns that
express modern architecture, intertwined with
each other and blended with the identity's
saturated colors to give us a modern and
contemporary design style.Graphic
Element
Using elements and patterns with social
media posts and how to employ them
correctly to maintain the overall style of the
designs, keeping in mind that there is no harm
in employing them better without
compromising the overall style.Thank
You
