الهيئة الملكية لمدينة الرياض

الهيئة الملكية لمدينة الرياض

تحميل PDF

صفحات الدليل

Visual Toolkit RCRCVisualGuidelines2022 01 January, 2022 –V1
TOOLKIT Logo Typography Colors Icons Pattern RCRC Brand Book
The Brand Overview Toolkit Logo The RCRC brand is inspired by the Overview rich history of the Saudi Arabia, and Clear Space it’s culturist and modern locations in Riyadh. Sizes Signatures The emblem inspired from the Usage Saudi Arabia’s Flag and colors has been choosen from the historical Typography flag of Saudi Arabia. Colors Icons Patterns Creatives Digital Touchpoint RCRC Brand Book
The Brand Overview Toolkit Logo The main signature of Overview Royal Commission for Riyadh City Clear Space in the Roman alphabet is composed of a symbol. English and Arabic Sizes adaptation are the same. Signatures Usage Our signature depicts the Palm tree and the swords from of the Typography country’s flag. Colors Do not attempt to recreate artwork and always use the master artwork Icons supplied. Patterns Creatives Digital Touchpoint RCRC Brand Book
The Brand Overview Toolkit Logo This signature is composed Overview in two parts; symbol and Clear Space typeface. Sizes Signatures Usage Typography Colors Icons Symbol Patterns Typeface Creatives Digital Touchpoint RCRC Brand Book
The Brand Clearspace Toolkit Logo Clear space is the name given Overview to the amount of space that Clear Space must be kept clear around the signature. Sizes Signatures This is to optimise the impact Usage the brand makes and to keep its appearance as consistent Typography as possible. Colors Our clear space is determined by .widthض This area of Icons separation is a minimum and Patterns should be increased wherever possible. Creatives Digital Touchpoint RCRC Brand Book
The Brand Sizes Toolkit Logo For Prining Minimum for Print Overview 60 mm width Clear Space Sizes 60 mm Signatures Usage Typography Colors Icons Patterns For Digital Creatives Minimum for Digital 140 pexels width Digital 140 pexels Touchpoint RCRC Brand Book
TRSDC Brand Book The Brand Main Signature Toolkit Logo Main Logo The main signature should Overview be used in printed or digital Clear Space products whenever possible. Sizes Signatures Usage Typography Colors Icons Patterns RCRC Logo + URL is shown here Main Logo + URL Creatives which should be used as a 3rd party assets. Digital Touchpoint www.rcrc.gov.sa RCRC Brand Book
The Brand Main Signature Toolkit Vertical Logo Main Logo The vertical signature of Overview RCRC brand should be Clear Space applied when the space available for the brand is Sizes vertical or square. Signatures Usage Typography Colors Icons Patterns Creatives Clearspace Digital Touchpoint RCRC Brand Book
The Brand Main Signature Toolkit Logo Horizontal Logo Overview Clear Space Sizes Signatures Usage Typography Colors Icons Patterns Creatives Vertical Logo Digital Touchpoint RCRC Brand Book
The Brand Usage Toolkit Patch Signature English Logo The patch english signature Overview should be used in printed Clear Space or digital products when we need to emphasis our logo Sizes with others. Signatures Usage Typography Colors Icons Patterns Creatives Digital Touchpoint RCRC Brand Book
The Brand Usage Toolkit Incorrect Usage X X 1. 2. Logo It is essential that the application of Overview RCRC brand follows the instructions Clear Space in this document. On the right, we exemplify some of its incorrect Sizes uses. Signatures Usage 1. Never distort the brand. X X 3. 4. 2. Never change the relationship Typography between the brand elements. Colors 3. Never use shadows or other effects not listed Icons in this document. Patterns 4. Never place the brand on images where it can X X be confused with the 5. 6. Creatives background colors. 5. Never change the colors of the brand symbol. Digital 6. Never fill the colors on islands. 7. Never change the colors of the brand logo. Touchpoint 8. Never apply the brand on confusing backgrounds that X X 7. 8. affect its readability. RCRC Brand Book
The Brand Primary Oswald Toolkit English Logo Oswald is the primary Letters English typeface for RCRC Typography from the Google fonthouse. ABCDEFGHIJKLMNOPQRSTUVWXYZ Primary abcdefghijklmnopqrstuvwxyz It’s mainly used for Headings and Secodary Sub-Headings Digital 1234567890 Special !?@#$%^&*()_+={}:»<> Download Here Colors Icons Font Styles Patterns Light / Regular / Medium / Bold Creatives Aa Bb Digital Touchpoint RCRC Brand Book
The Brand Primary RB Toolkit Arabic Logo RB is the primary Letters Arabic typeface for RCRC Typography from the Google fonthouse. ب ت ث ج ح خ د ذ ر ز س ش ص ض Primary It’s mainly used for Headings and ط ظ ع غ ف ق ك ل م ن هــ و ي Secodary Sub-Headings. Digital 1234567890 Special ><»:}{=+_)(*&^%$#@?! Regular Download Here Colors Bold Download Here Icons Font Styles Patterns عادي / سميك ا ب ت Creatives Digital Touchpoint RCRC Brand Book
The Brand Secondary Toolkit Lato English Logo Lato is the secondary Letters English typeface for RCRC Typography from the Google fonthouse. ABCDEFGHIJKLMNOPQRSTUVWXYZ Primary abcdefghijklmnopqrstuvwxyz It’s mainly used for brief content Secodary and summary. Digital 1234567890 Special !?@#$%^&*()_+={}:»<> Download Here Colors Icons Font Styles Patterns Light / Regular / Bold / Black Creatives Digital Aa Bb Touchpoint 1 of 2 RCRC Brand Book
The Brand Secondary IBM Plex Arabic Toolkit Arabic Logo IBM Plex is the secondary Letters Arabic typeface for RCRC Typography from the Google fonthouse. أ ب ت ث ج ح خ د ذ ر ز س ش ص ض Primary ط ظ ع غ ف ق ك ل م ن هــ و ي It’s mainly used for brief content Secodary and summary. Digital 1234567890 Special ><»:}{=+_)(*&^%$#@?! Download Here Colors Icons Font Styles Patterns عادي / وسط / سميك ا ب ت Creatives Digital Touchpoint 2 of 2 RCRC Brand Book
The Brand Digital Verdana Toolkit English Logo Verdana is the digital Letters typeface for RCRC. Typography ABCDEFGHIJKLMNOPQRSTUVWXYZ Primary It’s mainly used for when other abcdefghijklmnopqrstuvwxyz user doesn’t have our main fonts. Secodary Digital 1234567890 Special !?@#$%^&*()_+={}:»<> Colors Icons Font Styles Patterns Regular / Bold Italic / Bold Italic Creatives Digital Aa Bb Touchpoint 1 of 2 RCRC Brand Book
The Brand Digital Al Bayan Toolkit Arabic Logo Bayan is the digital Letters typeface for RCRC. Typography أ ب ت ث ج ح خ د ذ ر ز س ش ص ض Primary It’s mainly used for when other ط ظ ع غ ف ق ك ل م ن هــ و ي user doesn’t have our main fonts. Secodary 1234567890 Digital Special ><»:}{=+_)(*&^%$#@?! Colors Icons Font Styles Patterns عادي / وسط / سميك Creatives ا ب ت Digital Touchpoint 2 of 2 RCRC Brand Book
Prime Green The Brand #00884E Toolkit R0 G131 B68 C88 M22 Y91 K8 C Logo Typography Colors 80% 60% 40% 20% Primary Secondary Monochrome Grey Icons Patterns #716D6C R113 G109 B108 Creatives C58 M50 Y50 K18 C Digital 60% 40% 20% 80% Touchpoint Desert Gold #BB9642 R187 G150 B66 C30 M39 Y82 K5 C 60% 40% 20% 80% RCRC Brand Book
The Brand Primary Toolkit Grey Prime Green Logo The primary colors of RCRC usage on the main signature. White and #1D8649 #716D6C Typography Black should also be used as a R29 G134 B73 R113 G109 B108 counterpoint, to create rhythm. Colors C84 M22 Y87 K7 C C58 M50 Y50 K18 C Primary Secondary Monochrome Icons Patterns Creatives Digital Touchpoint RCRC Brand Book
The Brand Toolkit Logo #E0BF98 #7B89C3 #EB9800 #88ADC0 #4DAC5B R224 G191 B152 R123 G137 B195 R234 G152 B0 R136 G173 B192 R77 G172 B91 Typography C13 M26 Y43 K2 C C58 M45 Y0 K0 C C6 M46 Y100 K0 C C51 M22 Y19 K2 C C70 M3 Y80 K0 C Colors Primary Secondary Monochrome Icons Patterns C = Coated U = Uncoated M = Metalic Creatives 80% Digital Touchpoint 60% 40% 20% RCRC Brand Book
The Brand Monochrome Toolkit Black Logo #000000 White and Black should also be R0 G0 B0 used as a counterpoint, to create Typography C0 M0 Y0 K100 C rhythm. C0 M0 Y0 K100 U Colors Primary C = Coated Secondary U = Uncoated M = Metalic Monochrome 80% Icons Patterns 60% 40% Creatives 20% Digital Touchpoint RCRC Brand Book
The Brand City Pattern Toolkit Logo The primary pattern has been formed from buildings of Typography Riyadh city. Colors The buildings are aligned horizontally which will Icons provide better accessibilities Patterns to be used on possible positions. City Pattern Najd Pattern Creatives Digital Prime Green Touchpoint Desert Gold Bright Green Purple Sky RCRC Brand Book
The Brand Najd Pattern Toolkit Logo The primary pattern has been formed from Najd history Typography to showcase the Salmani Architecture. Colors The pattern are aligned Icons horizontally and vertically which Patterns will provide better accessibilities to be used on possible City Pattern positions. Najd Pattern Creatives Digital Prime Green Touchpoint Desert Gold Bright Green Purple Sky RCRC Brand Book
The Brand Culture Pattern Toolkit Logo The repitation of the pattern to create hierarchy and give Typography rhythm and flexibility to use it whenever possible. Colors The size of the each icon Icons can be vary on the sizes of Patterns artworks. Main Pattern This pattern are consider as Najd Pattern secondary pattern. Creatives Digital Prime Green Touchpoint Desert Gold Bright Green Purple Sky RCRC Brand Book
The Brand Generic Icons Toolkit Logo Generic icons inspired by the outlined patterns. They have Typography the same look and feel with using one of RCRC primary Colors brand colours. Icons There are 1000+ generic Generic Icons icons, which can be used in presentations, adverts, Patterns website and other platforms as per their needs. Stroke Size: Creatives Max 1.0 pt Min 0.2 pt Digital Colors Prime Green Touchpoint Desert Gold LOREM​ Bright Green Purple Sky Sed ac lectuscursus Color Usage All the icons color should be monochrome against the colored background. RCRC Brand Book
The Brand Primary Theme Logo Toolkit Social Media Post - Arabic Logo Facebook W: 1,200 x H: 630 px Typography RB Bold Twitter Image W: 1024 x H: 512 px Colors IBM Plex Icons Instagram W: 1080 x H: 1350 px Patterns LinkedIn City Pattern W: 1200 x H: 628 px Najd Pattern Fonts Overlay RB (Headings / Sub Headings) Content (IBM Plex) Creatives Note: RCRC logo should be included in all our post. Digital Up to 40% text rule on social media will be applied. Touchpoint Other details can be written on the description part of the post. RCRC Brand Book
The Brand Primary Theme Logo Toolkit Social Media Post - English Logo Facebook W: 1,200 x H: 630 px Typography Oswald Twitter Image W: 1024 x H: 512 px Colors Icons Instagram Lato W: 1080 x H: 1350 px Patterns LinkedIn City Pattern W: 1200 x H: 628 px Najd Pattern Fonts Overlay Oswald (Headings / Sub Headings) Content (ILato) Creatives Note: RCRC logo should be included in all our post. Digital Up to 40% text rule on social media will be applied. Touchpoint Other details can be written on the description part of the post. RCRC Brand Book
The Brand Primary Theme Twitter Toolkit Social Media Post - English 1 2 3 Facebook Creatives W: 1,200 x H: 630 px Digital Twitter W: 1024 x H: 512 px Social Media Instagram W: 1080 x H: 1350 px Touchpoint LinkedIn W: 1200 x H: 628 px Note: Image and pattern are linked together; if image used horizontal, the pattern should follow the same and vice versa. RCRC Brand Book
The Brand Presentation Toolkit Creatives Digital Cover Page Touchpoint Presentaiton Content Slide Divider Slide RCRC Brand Book
Thank You For help or questions about these guidelines please contact The RCRC Head of Creative Services: Amin.W@rcrc.gov.sa RCRC Brand Book