Art Direction & Graphic Design
1.2
November 23, 2022
Visual Identity
2023
SANDBOX FESTIVAL
Studio Lina Forsgren +46 76 945 68 88 hello@linaforsgren.com www.linaforsgren.comLOGOCOLOR PALETTE
RGB: 20/55/70
RGB: 240/230/200
RGB: 124/209/216
CMYK: 91/47/32/70
CMYK: 5/6/21/0
CMYK: 50/0/14/0
#143746
#F0E6C8
#7CD1D8
RGB: 12/114/89
RGB: 198/185/255
RGB: 251/106/47
CMYK: 94/12/68/23
CMYK: 32/24/0/0
CMYK: 0/65/82/0
#0C7259
#C6B9FF
#FB6A2FTYPOGRAPHY
HEADLINES: COMPAGNIE II
LINEUPS: NAME IN COMPAGNEI II + COUNTRY IN UPPERCASE SLACK LIGHT
A music festival
Acid Pauli DE Aly Goede EG Ashmawy EG
Ben Ufo GB Chiati EG Damian Lazarus GB
Doomaz EG Franc Moody GB Fulltone EG
by the sea
SUPPORTING / SECONDARY / SUB-HEADLINE: SLACK LIGHT
Meet
PREAMBLES / INTRODUCTION TEXTS: SLACK LIGHT
Paquita
When they aren’t dancing, our guests take in
the gorgeous Red Sea by kitesurfing, diving,
Gordon
snorkeling, or just chill on the warm sands.
BODY TEXT: EPILOGUE REGULAR
This is not your traditional big headliner festival with 70 DJs or more, it is a much more intimate gathering
SMALL INFO / FACTS: SLACK LIGHT
amongst strangers that quickly feel like friends as they all appreciate longer set times and more live acts
that complement the organic element of being at the beach.
11–13 May 2022
Our top priority is to promote this full experience through our unparalleled Egyptian climate (kiting,
diving, snorkeling, or bumming it out by the sea), our line-up of local and international artists, and of
course our guests who make Sandbox what it is. We would love it if all our guests could not only come to
our festival but to also come and enjoy what El Gouna has to offer.SHAPES
THIS SHAPE SHOULD ONLY
BE USED IN SMALL SIZES.SHAPES
COLOR VARIATIONSPHOTOGRAPHY
The shapes can contain photosSHAPES & PHOTOGRAPHY
May
11–13
2023
Colored shapes, shapes with
photography, and typography, can be
mixed for a dynamic and vivid expression.EXAMPLES OF APPLICATION
POSTERS
Saturday Lineup
Ahmed
Samy EG
May
2023
GazbeeEG
11–13
PeachCA
Yellow Tape
RecordsEG
Acid Pauli DE Aly Goede EG Ashmawy EG Auf EG Avalon Emerson US
Ben Ufo GB Chiati EG Colyn NL Damian Lazarus GB Dana Rush DE
Franc MoodyEG
Detmolt DE Doomaz EG Franc Moody GB Fulltone EG Gene on Earth DE
Acid Pauli DE Aly Goede EG Ashmawy EG Auf EG Avalon Emerson US Ben Ufo GB
Chiati EG Colyn NL Damian Lazarus GB Dana Rush DE Detmolt DE Doomaz EG
And more to come
A music festival
A music festival
A music festival
by the sea
by the sea
by the sea
June 4–7 2023
June 4–7 2023
June 4–7 2023
Example of posters. This type of treatment can also be
used in square posts or other vertical layouts.EXAMPLES OF APPLICATION
SIGNAGE
Food &
Main
Exit
drinks
stage
Part of the X can be used as an arrow, in the same style as the
other shapes, to point in different direction at the location.EXAMPLES OF APPLICATION
SOCIAL MEDIA POSTS AND STORIES
Earlybird
100
passes
days
Meet
are out!
Paquita
to go!
May 4
Sonja
Gordon
MoonearCH
Tell us what you
miss about Sandbox...
The main stageThanks!
Studio Lina Forsgren +46 76 945 68 88 hello@linaforsgren.com www.linaforsgren.com
