دليـــــل الهـويـــــــــة
Brand Guideline
www.saudiarbitrationcenter.comIndex
Title
Page No.
1. Corporate Logo
3
1.2. Usage - Acceptable Versions
5
1.3. Usage - Unacceptable Versions
6
1.4. Margin Allowance
7
1.5. Minimum Size Requirements
8
1.6. Color Palette
9
1.7. Corporate Typography - Arabic
10
1.7.1. Corporate Typography - English
11
1.7.2. System Typography - Digital Communication
12
1.7.3. Typography Usage - Offset Print
13
1.7.4. Typography Usage - Online & MS Word
14
2. Standard Paper Sizes
16
2.1. Letterhead
17
2.1.1. Letterhead front - Technical Information
18
2.1.2. Letterhead MS Word - Arabic
19
2.1.3. Letterhead MS Word - English
20
2.2. Continuation Sheet
21
2.3. Business Card
23
2.4. Identity Card
25
2.5. Envelope Specification
28
2.6. DL Envelope
29
2.7. A4 Envelope
31
2.9. A4 Folder
33Saudi Arbitration Center
3
1. Corporate Logo
Full Color Master Logo Sample
The Saudi Arbitration Center logo should always be reproduced exactly as specified in these guidelines and must be
maintained exactly as it appears in the approved artwork and must not be altered or recreated in any way unless
absolutely necessary. We have provided guidelines on proportions in case you are supplied with a logo which has
been altered or tampered with.Saudi Arbitration Center
4
1. Corporate Logo
Full Color Master Logo - Technical Information
4.5mm
19mm
10mm
4.5mm
52mm
21.6mm
5.6mm
80mm
Wherever possible, please avoid recreating the logo. However in the absence of original artwork the above diagram
provides strict guidelines on the specification of the logo.
Size
: The above example shows the assembly of a 70x41.8mm logo. Use these dimensions to create the logo
in illustrator and then resize proportionately up or down.
Colors
: Saudi Arbitration Center color. Please refer section 1.6.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
5
1.2. USAGE - ACCEPTABLE VERSIONS
The logo can be used in horizontal format. When placing the logo on a color background, five options exist.
Option 1 : White background. In this case the full color logo should always be used. i.e. Saudi Arbitration Center
color logo.
Option 2 : Saudi Arbitration Blue. In this case the White color logo needs to be used.
Option 3 : Saudi Arbitration Gray. In this case the White color logo needs to be used.
Option 4 : Saudi Arbitration Black. In this case the White color logo needs to be used.
Option 5 : Saudi Arbitration Center white background. In this case only the one color combination to be used.
An exception to this logo application is when it needs to be placed on a vehicle with a color background. If the color
has a dark tone, eg Dark Green and Light Green, then the white version of the logo is to be applied.Saudi Arbitration Center
6
1.3. USAGE - UNACCEPTABLE VERSIONS
This section covers all the instances where the logo may not be applied.
1.
Never adjust the spacing or color to the text of the logo.
2.
Never squash the logo or change it’s proportions.
4.
Never use the logo in one color i. e. green or cyan.
3.
Never place the full color logo on any background. i.e. Saudi Arbitration Center Logo.
5.
Never position the logo at an angle. Always horizontal.
6.
Never place the logo on top of an image.
7.
Never apply a drop shadow to the logo.Saudi Arbitration Center
7
1.4. Margin Allowance
10mm
10mm
10mm
10mm
10mm
10mm
10mm
10mm
The above illustration shows how to determine the amount of “free space” which has to be provided around the
logo. Once you have determined the size of logo you plan to use in the application, use itself as the template to
measure the box. This area may not carry any other logos, images, text or parts thereof in it.
The logo must appear in uncluttered space free of taglines, logotypes, shapes and strong background patterns.
Always surround the logo with sufficient free space, which at a minimum, must equal the area of the graphic in the
logo.
Exception
: When applying the logo in large format (outdoor) branding such as a banner, a smaller margin
allowance acceptable.Saudi Arbitration Center
8
1.5. MINIMUM SIZE REQUIREMENTS
MINIMUM SIZE FOR PRINT USAGE (Including MS Word Format)
70mm
50mm
MINIMUM SIZE FOR WEB USAGE / ONLINE
198px
141px
MINIMUM SIZE FOR OUTDOOR USAGE
70cm
50cm
The above illustrations show what minimum size (width) can be used for Print (mm), Web (pixels) and Outdoor (cm)
applications. Use of the logo below these minimum specs will result in sub-standard re-production and limited
legibility.Saudi Arbitration Center
9
1.6. Color Palette
PRIMARY COLORS
PANTONE 7693 C
CMYK: C100 | M73 | Y30 | K14
RGB Color: R0 | G72 | B118
PANTONE Cool Gray 11 C
CMYK: C0 | M0 | Y0 | K68
RGB Color: R113 | G112 | B115
SECONDARY COLORS
Black
CMYK: C0| M0 | Y0 | K100
RGB Color: R0 | G0 | B0
Saudi Arbitration Center has its own distinctive palette of corporate colors.
The two colors represented above in two color mix formats namely, CMYK, RGB should give any designer the correct
tools to ensure the right color in their applications.
Please use only these four colors when preparing any collateral or design work. There are six primary colors which
are to be used for major coloring and one secondary colors which should be used for fill in applications and fonts
(black). In some cases, 60% Black may be required as a major color such as a TheSans B3 Light l holder. This is
acceptable as the material used is silver and not colored silver. For example a silver folder printed in silver would be
unacceptable.Saudi Arbitration Center
10
1.7. CORPORATE TYPOGRAPHY - ARABIC
Recommended Arabic typeface for Saudi Arbitration Center
GE Thameen - light
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و ي
9876543210
GE Thameen - demi bold
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و ي
9876543210
HacenLinerXL
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و ي
9876543210
There are 2 typefaces which are used in all the Saudi Arbitration Center communications. They are as follows:
The Arabic font family of GE Thameen & HacenlinerXL. And the numbers always in Arabic corporate typeface. (for
all Arabic print related usage, i.e. advertising, brochures, etc).
The English font family of TheSans B3 Light for normal and TheSans B4 Semilight for the Bold (for all English print
related usage, i. e. advertising, brochures, etc).
The system Arabic and English fonts family of TheSans (for all digital communication, i.e. emails, Power Point
presentations, website etc).
Note
: Cards and letters should be handwritten when possible to provide a personal touch.Saudi Arbitration Center
11
1.7.1. CORPORATE TYPOGRAPHY - English
Recommended English typeface
for Saudi Arbitration Center
TheSans B3 Light - Body text
a b c d e f g h i j k l m n o p q r s t u v w x y z
0123456789
TheSans B4 SemiLight - Heading
a b c d e f g h i j k l m n o p q r s t u v w x y z
0123456789
The following font is to be used for all printed material from business to billboards. Bold to be used for headlines
and regular for text. In specific applications such as stationery and advertising please refer to the relevant sections
for guidelines.
For usage on stationery, advertising, collateral Bodycopy please refer to the relevant sections.Saudi Arbitration Center
12
1.7.2. SYSTEM TYPOGRAPHY DIGITAL COMMUNICATION
Recommended DIGITAL COMMUNICATION
for Saudi Arbitration Center
Arial (Body text)
أ ب ت ث ج ح خ د ذ ر ز س ش
ص ض ط ظ ع غ ف ق ك ل م ن هـ و ي
0123456789
Arial (Body text)
abcdefghijklmnop
qrstuvwxyz
0123456789
AriaI is to be used for all on-line/digital communication, email, email signatures and PowerPoint presentations.
For email template and signature setup Please refer section 3.13.
For PowerPoint template setup Please refer section 3.14.
For Letterhead MS Word Arabic and English setup Please refer section 2.7. and 2.7.1.Saudi Arbitration Center
13
1.7.3. TYPOGRAPHY USAGE - OFFSET PRINT
هذا نص جتريبي لاستخدام العرض فقط
هذا نص جتريبي لاستخدام العرض فقط، لا تقرأ الكلام املكتوب هذا نص جتريبي لاستخدام العرض فقط، هذا نص
جتريبي لاستخدام العرض فقط، لا تقرأ الكلام املكتوب هذا نص جتريبي لاستخدام العرض فقط، هذا نص جتريبي
،لاستخدام العرض فقط، لا تقرأ الكلام املكتوب هذا نص جتريبي لاستخدام العرض فقط
هذا نص جتريبي لاستخدام العرض فقط، لا تقرأ الكلام املكتوب هذا نص جتريبي لاستخدام العرض فقط، هذا نص
جتريبي لاستخدام العرض فقط، لا تقرأ الكلام املكتوب هذا نص جتريبي لاستخدام العرض فقط، هذا نص جتريبي
.لاستخدام العرض فقط، لا تقرأ الكلام املكتوب هذا
WHAT IS DUMMY COPY TEXT?
Dummy Copytext or “Greeked text” refers to nonsensical passages of text which are used to
demonstrate typography work. Greeked text is often in a foreign language (such as Greek, hence the
name), or made up of nonexistent words, so that the viewers not be distracted by the textual content
but can focus on the fonts and layout. The classic passages of “greeked text” were actually in Latin,
specifically starting with the doggerel Lorem ipsum.
Where text is visible in a document people tend to focus on the textual content rather than upon overall
presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct
the focus to presentation. “Lorem ipsum” is also said to approximate a typical distribution of letters in
English, which helps to shift the focus to presentation.
Arabic
: An example of a headline for print u…Saudi Arbitration Center
14
1.7.4. TYPOGRAPHY USAGE- ONLINE & MS WORD
هذا نص تجريبي لاستخدام العرض فقط
هذا نص تجريبي لاستخدام العرض فقط، لا تقرأ الكلام المكتوب هذا نص تجريبي لاستخدام العرض فقط، هذا نص
تجريبي لاستخدام العرض فقط، لا تقرأ الكلام المكتوب هذا نص تجريبي لاستخدام العرض فقط، هذا نص تجريبي
،لاستخدام العرض فقط، لا تقرأ الكلام المكتوب هذا نص تجريبي لاستخدام العرض فقط
هذا نص تجريبي لاستخدام العرض فقط، لا تقرأ الكلام المكتوب هذا نص تجريبي لاستخدام العرض فقط، هذا نص
تجريبي لاستخدام العرض فقط، لا تقرأ الكلام المكتوب هذا نص تجريبي لاستخدام العرض فقط، هذا نص تجريبي
.لاستخدام العرض فقط، لا تقرأ الكلام المكتوب هذا
WHAT IS DUMMY COPY TEXT?
Dummy Copytext or “Greeked text” refers to nonsensical passages of text which are used to
demonstrate typography work. Greeked text is often in a foreign language (such as Greek, hence the
name), or made up of nonexistent words, so that the viewers not be distracted by the textual content
but can focus on the fonts and layout. The classic passages of “greeked text” were actually in Latin,
specifically starting with the doggerel Lorem ipsum.
Where text is visible in a document people tend to focus on the textual content rather than upon
overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order
to direct the focus to presentation. “Lorem ipsum” is also said to approximate a typical distribution of
letters in English, which helps to shift the focus to presentation.
Arabic
: An example of a headline for prin…Saudi Arbitration Center
16
2. standard Paper Sizes
Size
mm
x
mm
Size
mm
x
mm
A0
A6
841
x
1189
105
x
148
A1
A7
594
x
841
74
x
105
A2
A8
420
x
594
52
x
74
A3
A9
297
x
420
37
x
52
A4
A10
210
x
297
26
x
37
A5
148
x
210Saudi Arbitration Center
17
2.1. LetterHead
This is an example of the letterhead. For detailed specifications please see overleaf.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
18
2.1.1. LetterHead
Sample letterhead Front - Technical Information
Size
: The above example shows the assembly of a 210x297mm Letterhead. Top margin is 16mm and bottom
12mm, Logo 38x11.5mm.
Colors
: Saudi Arbitration Center Color. Please refer section 1.6.
Fonts
: Bottom text in English TheSans B3 Light , 8 points. Arabic GE Thameen , 8 points.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
19
2.1.2. LetterHead MS Word - Arabic
Sample letterhead - Technical Information
Size
: The above example shows the assembly of a 210x297mm Letterhead. Top margin is 16mm and bottom
12mm, Logo 38x11.5mm.
Colors
: Saudi Arbitration Center Color. All other text in black. Please refer section 1.6.
Fonts
: GE Thameen light Bodycopy 11 points, 15 leading, 5mm paragraph spacing. Double enter in after date,
addressee detail, complimentary close. Heading 18 points GE Thameen .
Note
: Above specification is not actual size. Do not take measurement off this image. Header will contain the
correct information. Do not add or remove any content from this.Saudi Arbitration Center
20
2.1.3. LetterHead MS WORD - English
Sample letterhead - Technical Information
Size
: The above example shows the assembly of a 210x297mm Letterhead. Top margin is 16mm and bottom
12mm, Logo 38x11.5mm.
Colors
: Saudi Arbitration Center Color. All other text in black. Please refer section 1.6.
Fonts
: TheSans B3 Light Bodycopy 11 points, 15 leading, 5mm paragraph spacing. Double enter in after date,
addressee detail, complimentary close. Heading 18 points TheSans B3 Light .
Note
: Above specification is not actual size. Do not take measurement off this image. Header will contain the
correct information. Do not add or remove any content from this.Saudi Arbitration Center
21
2.2. continuation sheet
This is an example of the letterhead. For detailed specifications please see overleaf.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
22
2.2.1. continuation sheet
Sample Continuation sheet - Technical Information
Size
: The above example shows the assembly of a 210x297mm Continuation Sheet. Top margin is 15mm.
Logo 40x20mm.
Colors
: Saudi Arbitration Center Color. Please refer section 1.6.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
23
2.3. Business Card
This is an example of the business card. For detailed specifications please see overleaf.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
24
2.3.1. Business Card
Sample Business card - Technical Information
Size
: The above example shows the assembly of a 90x45mm Business card. Top margin is 8mm and Left,
Right and bottom 3mm, Logo 58x13.8mm.
Colors
: Saudi Arbitration Center Color. Please refer section 1.6.
Fonts
: Bottom text in English TheSans B3 Light , 8 points. Arabic GE Thameen , 8 points.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
25
2.4. Identity Card
This is an example of the Identity Card. For detailed specifications please see overleaf.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
26
2.4.1. Identity Card
Sample ID card Front - Technical Information
Size
: The above example shows the assembly of a 90x50mm Identity Card. Top margin is 8mm and Left,
Right and bottom 5mm, Logo 33x7.4mm.
Colors
: Saudi Arbitration Center Color. Please refer section 1.6.
Fonts
: Bottom text in English TheSans B3 Light , 8 points. Arabic GE Thameen , 8 points.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
27
2.4.2. Identity Card
Sample ID card BacK - Technical Information
Size
: The above example shows the assembly of a 90x50mm Identity Card. Top margin is 8mm and Left,
Right and bottom 5mm.
Colors
: Saudi Arbitration Center Color. Please refer section 1.6.
Fonts
: Bottom text in English TheSans B3 Light , 8 points. Arabic GE Thameen , 8 points.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
28
2.5. ENVELOPE SPECIFICATION
ENVELOPE STYLES
Open Side
Open End
Pointed
Commercial
Square
Window Envelopes
Wallet
This is an example of the envelopes. For detailed specifications please see overleaf.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
29
2.6. DL ENVELOPE
This is an example of the DL envelope. For detailed specifications please see overleaf.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
30
2.6.1. DL ENVELOPE
Sample DL Envelope - Technical Information
Size
: The above example shows the assembly of a 225x115mm DL envelope. Open size 250x280mm.
Logo 65x15.5mm.
Colors
: Saudi Arbitration Center Color. Please refer section 1.6.
Fonts
: Text in English TheSans B3 Light family. In Arabic GE Thameen family.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
31
2.7. A4 ENVELOPE
This is an example of the A4 envelope. For detailed specifications please see overleaf.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
32
2.7.1. A4 ENVELOPE
Sample A4 Envelope - Technical Information
Size
: The above example shows the assembly of a 229x324mm A4 envelope. Open size 473x400mm.
Logo 90x20.1mm.
Colors
: Saudi Arbitration Center Color. Please refer section 1.6.
Fonts
: Text in English TheSans B3 Light family. In Arabic GE Thameen family.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
33
2.9. A4 Folder
This is an example of the A4 Folder. For detailed specifications please see overleaf.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
34
2.9.1. A4 Folder
Sample A4 Folder outside - Technical Information
Size
: The above example shows the assembly of a 225x310mm A4 folder. Open size 470x421mm.
5mm spine for folder and pouch. Logo 100x22.8mm. Pouch round corner.
Colors
: Saudi Arbitration Center Color. Please refer section 1.6.
Fonts
: TheSans B3 Light for english and GE Thameen for arabic for all text.
Finish
: Matt lamination front side. For business card (90x50mm) placement on pouch left bottom with 20mm
margin.
Note
: Above specification is not actual size. Do not take measurement off this image.Saudi Arbitration Center
35
2.9.1. A4 Folder
Sample A4 Folder inside - Technical Information
Size
: The above example shows the assembly of a 225x310mm A4 folder. Open size 470x421mm.
5mm spine for folder and pouch.
Colors
: Saudi Arbitration Center Color. Please refer section 1.6.
Fonts
: TheSans B3 Light for english and GE Thameen for arabic for all text.
Finish
: Matt lamination front side. For business card (90x50mm) placement on pouch left bottom with 20mm
margin.
Note
: Above specification is not actual size. Do not take measurement off this image.
