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SAUDI ARCHITECTURE BRAND GUIDELINES SAUDI ARCHITECTURE العمارة السعودية BRAND GUIDELINES DECEMBER 2024

SAUDI ARCHITECTURE BRAND GUIDELINES Within these pages, we embark on a creative journey to INTRODUCTION define and express the visual essence of Saudi Architecture. Inspired by the intricate beauty and cultural significance of Saudi architecture, our branding reflects a commitment to preserving heritage, fostering innovation, and building a better future. Through this guideline, we establish a cohesive visual identity that encapsulates our values, and aspirations. From logo design to color palettes, typography to imagery, every element is carefully crafted to resonate with our audience and communicate our message effectively.

SAUDI ARCHITECTURE BRAND GUIDELINES Section 01 Section 03 Section 07 TABLE OF BRAND STRATEGY BRAND ELEMENTS SUB-BRANDING CONTENTS Brand Purpose Brand Elements Templates Brand Delivery Logo Icons Design Examples Brand Benefit Brand Legacy Brand Personality Section 04 Section 08 Brand Values BRAND APPLICATIONS PHOTOGRAPHY STYLE Section 02 Section 09 Section 05 BRAND IDENTITY WEBSITE LOOK & FEEL BRAND ON FILM Main Logo Icon Main Logo Logo Type Guides Home Page Logo Guides Full Home Page & Inner Pages Logo Concept logo Safe Space Logo Minimum Size Co-Branded System Section 06 Single Color Version Logo Misuse TEMPLATES Brand Typeface Brand Colors Logo Placement Iconography Social Media Templates & Sizes Social Media Templates Usage Design Examples Outdoor Templates

SAUDI ARCHITECTURE BRAND GUIDELINES SECTION 01 BRAND STRATEGY

SAUDI ARCHITECTURE BRAND GUIDELINES What is the fundamental BRAND STRATEGY The World reason for the existence of Saudi Architecture The diverse urban landscapes in Saudi Arabia offer captivating experiences and the opportunity to explore and appreciate the unique architecture, cultural, history and BRAND PURPOSE nature that each architecture has to offer. Creating vibrant societies, in line with the aspirations of Vision 2030, is a long-term commitment that contributes to the socioeconomic development in the Kingdom. Core Belief The implementation of the Saudi Architecture is the cornerstone of promoting Saudi’s rich architectural legacy. Role To preserve and celebrate Saudi Arabia's diverse urban and cultural heritage. To enhance the urban landscape, elevate quality of life, and promote innovative and sustainable practices. To shed light on Saudi cities in terms of their historical, cultural, tourism, and economic significance, in line with Vision 2030.

SAUDI ARCHITECTURE BRAND GUIDELINES What does Saudi Architecture BRAND STRATEGY Saudi Architecture are launched by HRH Crown Prince Mohammed bin Salman as a offer as a brand unique nationwide initiative, comprising 19 architecture. BRAND DELIVERY The guidelines are guiding principles and requirements that are customized according to the needs of each unique architecture, aimed at improving the aesthetic and functionality of the built environment. The initiative covers both government and private sector projects. The guidelines will offer three distinct styles – traditional, transitional, and contemporary – where each style embodies a core persona that reflects the historical context and cultural heritage of the region, while seamlessly incorporating innovative, flexible and sustainable design elements

SAUDI ARCHITECTURE BRAND GUIDELINES What are the benefits BRAND STRATEGY Social & Cultural Benefits: of Saudi Architecture as a brand Foster national pride by connecting the heritage and history of local culture through the physical environment of architecture. BRAND BENEFIT Elevate quality of life through improvements in urban planning leading to better spaces functionality. Promote architectural and cultural heritage through enabling a better expression of Saudi’s culture and reflecting the diverse and rich architectural legacy. Encourage innovation and sustainable practices through the integration of sustainable and innovative solutions. Economic Benefits: The initiative plays a key role in creating economic opportunities by stimulating different sectors such as manufacturing and construction which will create economies of scale and competitive prices. In the long term, this will result in economic benefits such as attracting foreign investment, increasing tourism and contributing to economic growth.

SAUDI ARCHITECTURE BRAND GUIDELINES What is the commitment BRAND STRATEGY Promise and the future legacy of Saudi Architecture as a Implementing guidelines that revive the Saudi Architecture by fostering a harmonized brand urban landscape and creating vibrant societies across the Kingdom. BRAND LEGACY Passion Passionate about building a better future for Saudi Arabia and creating communities that flourish, the initiative strives to celebrate and preserve Saudi Arabia’s rich architectural legacy inspired by culture, heritage and nature.

SAUDI ARCHITECTURE BRAND GUIDELINES The Saudi Architecture brand, is BRAND STRATEGY The Creator a combination of the CREATOR and the RULER brand types. The creator provides structure, stability and control. BRAND PERSONALITY Implementing guidelines that revive the Saudi Architecture by fostering a harmonized urban landscape and creating vibrant societies across the Kingdom. The Ruler The ruler is responsible, confident and organized. The strength of Saudi Architecture lies in its ability to provide different architectures with personalized guidelines that can be applied - and the Ruler archetype reflects its responsibility and reliability.

SAUDI ARCHITECTURE BRAND GUIDELINES The following attributes and BRAND STRATEGY 01 02 03 characteristics are fundamental SAUDI & PROUD VISIONARY TRANSFORMATIVE in shaping the brand identity of & PROGRESSIVE the Saudi Architecture enabling BRAND PERSONALITY the target audience to connect with the brand. 04 05 06 EMPOWERING ACCESSIBLE INFORMATIONAL & ADAPTABLE 07 08 09 BOLD SIMPLE CONSISTENT & MODERN

SAUDI ARCHITECTURE BRAND GUIDELINES In line with the Saudi Architecture strategic goals, we have derived the following brand values which are the core BRAND STRATEGY principles and beliefs that the Saudi Architecture uphold and stand for – thus, shaping the brand identity. BRAND VALUES Strategic Foster Elevate Promote Encourage Goals National Pride Quality Of Life Architectural & Cultural Heritage Innovation & Sustainable Practices Pride Respect Comfort Authenticity Inspiration Commitment Trust Responsibility Positive Associations Brand 01 02 03 04 05 Values National Pride Excellence Human-Centric Authenticity Sustainability & Modernity

SAUDI ARCHITECTURE BRAND GUIDELINES SECTION 02 BRAND IDENTITY

SAUDI ARCHITECTURE BRAND GUIDELINES OUR MAIN LOGO ICON

SAUDI ARCHITECTURE BRAND GUIDELINES OUR MAIN LOGO MAIN LOGO The primary logo and should be used in most cases.

SAUDI ARCHITECTURE BRAND GUIDELINES OUR MAIN LOGO SPECIAL USE A variation for special use cases, such as portrait sizes or spaces that make the primary logo less legible and ensures the logo remains clear and visible in situations where the primary logo might not be clear.

SAUDI ARCHITECTURE BRAND GUIDELINES LOGO GUIDES

SAUDI ARCHITECTURE BRAND GUIDELINES BRAND GUIDELINES فكرة العلامة التجارية عمارة ساحل تبوك يتمزي هذا الشعار بفكرة ملهمة تربز تكامل المشاريع العمرانية، حيث Tabuk Coast Architecture يظهر تواجد جميع العمارات كأجزاء أساسية تشكل الخريطة الجغرافية LOGO العمارة النجدية الشمالية للمملكة العربية السعودية. يعكس هذا التصميم الارتباط العميق CONCEPT Northern Architecture بني الموجهات التصميمية وتأثريها الإيجابي على بيئتها المحيطة، مشريا إلى كيفية تكامل تلك الموجهات المتنوعة في خلق العمارة العمارة النجدية Central Najdi Architecture الوطنية ككل. بالنسبة للأيقونات المستخدمة في شكل خارطة المملكة، تم استلهامهم من الأيقونات الأصلية المرتبطة بالموجهات التصميمية، ولكن لدقة وكرثة التفاصيل في الأيقونات العمارة النجدية الرشقية الأصلية - حيث أن التفاصيل الصغرية تأثر على وضوح الشعار وخاصة Eastern Najdi Architecture عند تصغريه - تم تبسيطها ليصبح الشعار أكرث عرصية دون فقدان عمارة الساحل الرشقي East Coast Architecture التفاصيل الأساسية المتعلقة بالهوية. العمارة الساحلية الحجازية Hejazi Coast Architecture عمارة القطيف East Coast Architecture ملاحظة: عمارة ريف المدينة المنورة الطريقة التي تم بها توزيع الموجهات التصميمية في الشعار لا Rural Madinah Architecture عمارة واحات الأحساء Al Ahsa Oasis Architecture تعكس بدقة مواقعها الجغرافية. وذلك لأن مواقع الموجهات لا عمارة المدينة المنورة تكون منتظمة بشكل متساو، بالإضافة إلى أنه بعض هذه المناطق Inner Madinah Architecture صغرية جدا، وبعضها يتواجد في أكرث من موقع جغرافي. على سبيل عمارة الطائف المثال، تكون الموجهات في المنطقة الغربية أكرث بكثري من تلك في Taif Highla…

SAUDI ARCHITECTURE BRAND GUIDELINES LOGO SAFE SPACE 1X 2X

SAUDI ARCHITECTURE BRAND GUIDELINES OUR MAIN LOGO MINIMUM SIZE 40 MM 55 MM 40 MM

SAUDI ARCHITECTURE BRAND GUIDELINES OUR MAIN LOGO CO-BRANDED SYSTEM 3X 3X X There should be clear space between the logos, with a distance of three times the size of the identified icon. The middle line is optional and can be used or not as needed.

SAUDI ARCHITECTURE BRAND GUIDELINES OUR MAIN LOGO If the visual includes Saudi Architecture as CO-BRANDED SYSTEM the main artwork, the same rule applies. However, Saudi Architecture should be separated from the other logos. In case of co-branding, both logos must appear together, following the same spacing rule to ensure visual balance and consistency.

SAUDI ARCHITECTURE BRAND GUIDELINES OUR MAIN LOGO SINGLE COLOR VERSION

SAUDI ARCHITECTURE BRAND GUIDELINES OUR MAIN LOGO BLACK COLOR VERSION

SAUDI ARCHITECTURE BRAND GUIDELINES OUR MAIN LOGO MISUSE PLEASE ADHERE TO THE RULES DON'T ROTATE THE LOGO DON'T ADD EFFECTS DETAILED WITH THE COLOR PALETTE DON'T USE ON COMPLEX IMAGE DON'T CHANGE TYPE COMPOSITION DON'T CHANGE ICONS COMPOSITION OR UNCLEAR COLOR SPECTRUM

SAUDI ARCHITECTURE BRAND GUIDELINES MAIN BILINGUAL MAIN BILINGUAL TYPEFACE TYPEFACE Variable open-source font ranging from Thin to Black, increasing the ability to use the font in various applications, from long text using the light weights to short headlines using the heavy thick weights. كون العائلة الخطية مكونة من ٩ أوزان يزيد ذلك من قدرات استخدام الخط في تطبيقات متنوعة، من خط مناسب للكتل النصية الطويلة عند اســــتخدام الوزن الخفيف، لمناســــبته للنصوص القصرية مثل العناوين والتي يناســــبها استخدام الأوزان السميكة من الخط. العمارة السعودية SAUDI ARCHITECTURE العمارة السعودية SAUDI ARCHITECTURE العمارة السعودية SAUDI ARCHITECTURE العمارة السعودية SAUDI ARCHITECTURE

SAUDI ARCHITECTURE BRAND GUIDELINES العمارة السعودية MAIN BILINGUAL Headlines TYPEFACE Typeface: Alexandria Bold SAUDI ARCHITECTURE Leading: Type size x 1.2 (e.g. 48pt type = 57.6pt leading) RULES & HIERARCHY Kerning: Auto Tracking: 0 Case: ALL CAPS Captivating Blend of Tradition Sub-Headline One Saudi Architecture reflect a captivating blend of tradition, culture, and Typeface: Alexandria Medium modernity. From the iconic minarets piercing the skyline to the sleek lines Leading: Type size x 1.35 of contemporary structures, each edifice tells a story of the nation's rich (e.g. 20pt type = 27pt leading) heritage and aspirations. The fusion of Islamic design principles with Kerning: Optical innovative techniques results in buildings that not only stand as Tracking: 0 monuments of progress but also serve as a testament to Saudi Arabia's Case: Sentence Case dynamic spirit. These architectural marvels serve as visual narratives, showcasing the kingdom's unique architecture to the world. Body Copy Typeface: Alexandria Regular Leading: Type size x 1.4 (e.g. 9pt type = 12.6pt leading) Kerning: Optical Tracking: 0 Case: Sentence Case

SAUDI ARCHITECTURE BRAND GUIDELINES العمارة السعودية SYSTEM FONT For cases where the main brand typefaces cannot be accessed (such as a third-party SAUDI ARCHITECTURE screen presentation), use Tahoma universally accessible typeface in substitution. Captivating Blend of Tradition TAHOMA BOLD TAHOMA REGULAR Saudi Architecture reflect a captivating blend of tradition, culture, and modernity. From the iconic minarets piercing the skyline to the sleek lines of contemporary structures, each edifice tells a story of the nation's rich heritage and aspirations. The fusion of Islamic design principles with innovative techniques results in buildings that not only stand as monuments of progress but also serve as a testament to Saudi Arabia's dynamic spirit. These architectural marvels serve as visual narratives, showcasing the kingdom's unique architecture to the world.

SAUDI ARCHITECTURE BRAND GUIDELINES PRIMARY COLORS NATURE SAND HEX #7F8C73 HEX #CFAC67 RGB R127 G140 B115 RGB R207 G172 B103 CMYK C53 M31 Y55 K15 CMYK C18 M30 Y65 K6 PANTONE 5625C PANTONE 7407 C MOUNTAINS JACARANDA HEX #CF9A88 HEX #9D9AB5 RGB R207 G154 B136 RGB R157 G154 B181 CMYK C17 M43 Y43 K5 CMYK C43 M38 Y17 K2 PANTONE 7612C PANTONE 7445C SEA HEX #76A7B3 RGB R118 G167 B179 CMYK C57 M21 Y26 K3 PANTONE 7695C

SAUDI ARCHITECTURE BRAND GUIDELINES PRIMARY COLORS Colors should be used in the proportions demonstrated in this chart. Additional examples for specific color use are outlined below: COLOR DISTRIBUTION NATURE GREEN: – Logo – Background Color – Text (headlines, subheadings) SEA BLUE: 50% – Secondary use for background color – Secondary use for headlines and subheadings 30% – Minimal use for highlighting words in headlines 10% JACARANDA PURPLE: 05% – Minimal use for background color and headlines – Minimal use for highlighting words in headlines 05% SAND YELLOW AND MOUNTAIN PEACH: – Graphic elements – Minimal use for highlighting words in headlines

SAUDI ARCHITECTURE BRAND GUIDELINES ICONOGRAPHY

SAUDI ARCHITECTURE BRAND GUIDELINES SECTION 03 BRAND ELEMENTS

SAUDI ARCHITECTURE BRAND GUIDELINES BRAND Creating a cohesive brand element or pattern using icons from the logo ELEMENTS offers a versatile way to extend your brand's identity. The icons, which are integral to the logo, can be repeated, arranged, and interwoven into various patterns, providing a consistent visual theme across multiple mediums. By utilizing these icons as building blocks, you can create dynamic, custom patterns that can be used on packaging, digital designs, or print materials, ensuring brand recognition. Furthermore, each individual icon can be enlarged and used separately, offering flexibility for highlighting specific brand elements. This approach not only strengthens brand consistency but also adds visual interest and adaptability to the branding toolkit.

SAUDI ARCHITECTURE BRAND GUIDELINES BRAND ELEMENTS LOGO ICONS

SAUDI ARCHITECTURE BRAND GUIDELINES SECTION 04 BRAND APPLICATIONS

BRAND GUIDELINES

SAUDI ARCHITECTURE BRAND GUIDELINES SECTION 05 WEBSITE LOOK & FEEL

SAUDI ARCHITECTURE BRAND GUIDELINES WEBSITE LOOK & FEEL ABOUT GUIDELINES E-SERVICES PROJECTS LAWS & REGULATIONS CONTACT US العربية HOME PAGE COMMITTED TO OUR ARCHITECTURAL GUIDELINES 19 ARCHITECTURAL GUIDELINES HIGHLIGHTING OUR KINGDOM RICH DIVERSITY EAST COAST Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Read more

SAUDI ARCHITECTURE BRAND GUIDELINES FULL HOME PAGE INNER PAGE 01 ABOUT GUIDELINES E-SERVICES PROJECTS LAWS & REGULATIONS CONTACT US العربية ABOUT GUIDELINES E-SERVICES PROJECTS LAWS & REGULATIONS CONTACT US العربية COMMITTED TO OUR WEBSITE ARCHITECTURAL GUIDELINES 19 ARCHITECTURAL GUIDELINES HIGHLIGHTING LOOK & FEEL OUR KINGDOM RICH DIVERSITY EAST COAST FULL HOME PAGE & Lorem Ipsum is simply dummy text of COMMITTED TO OUR ARCHITECTURAL GUIDELINES the printing and typesetting industry. Lorem Ipsum has been the industry's INNER PAGES standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Read more WHAT IS LOREM IPSUM? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as …

SAUDI ARCHITECTURE BRAND GUIDELINES SECTION 06 TEMPLATES

SAUDI ARCHITECTURE BRAND GUIDELINES 01 02 LOGO PLACEMENT 1X 1X 1X 1X 1X 1X 2X 2X 2X 2X 2X 2X 04 03 1X 1X 1X 1X 1X 1X 2X 2X 2X 2X 2X 2X

SAUDI ARCHITECTURE BRAND GUIDELINES STORY SIZE 1080X1920 PX SOCIAL MEDIA 1X 1X 1X 2X 2X 2X TEMPLATES AND SIZES 4:5 SIZE 1080X1350 PX SQUARE SIZE CONTENT AREA 1X 1X 1X 2X 2X 2X 1X 1X 1X 1X 1X 1X 1X 1X 1X 2X 2X 2X 2X 2X 2X 2X 2X 2X

SAUDI ARCHITECTURE BRAND GUIDELINES SQUARE SIZE SQUARE SIZE SOCIAL MEDIA TEMPLATES USAGE هذا النص هو مثال لنص هذا النص هو مثال لنص يمكن أن يستبدل في نفس المساحة، لقد تم توليد هذا النص من مولد النص العربى، حيث يمكنك أن تولد مثل هذا هذا النص هو مثال لنص النص أو العديد من النصوص الأخرى إضافة إلى زيادة عدد الحروف التى يولدها التطبيق. هذا النص هو مثال لنص يمكن أن يستبدل في نفس المساحة، لقد تم توليد هذا النص من مولد النص العربى، حيث يمكنك أن تولد مثل هذا النص أو العديد من النصوص الأخرى إضافة إلى زيادة عدد الحروف التى يولدها التطبيق.

SAUDI ARCHITECTURE BRAND GUIDELINES DESIGN EXAMPLES سمـو ولــي العـهـد يــطـلـــق العـمـــارة تربز العمارة السعودية الرثاء والتنوع السـعــوديــة العمراني الذي تتمزي به المملكة وتهدف إلى أن يكون هذا الإرث العمراني مصدر إلهام عالمي. تصب هذه الموجهات العمرانية ضمن المشهد تطوير في المملكة جهود سمـو ولــي العهــد الأمـري محمــد بــن سلمــــان الحرضي وتحسني جودة الحياة وتشجيع The SaudiI Architecture celebrate الاستدامة مما يعزز من مكانة المدن the diversity and uniqueness of السعودية من النواحي التاريخية والثقافية our architectural heritage aiming والسياحية والاقتصادية، بما يتماشى مع to showcase this authenticity to مستهدفات رؤية السعودية .2030 the world. HRH Crown Prince Mohamed Bin Salman CUT OUT PHOTO WITH TEXT AND PATTERN IN THE BACKGROUND QUOTE CARD DESIGN

SAUDI ARCHITECTURE BRAND GUIDELINES DESIGN سمـو ولــي العـهـد سمـو ولــي العـهـد يــطـلـــق العـمـــارة يــطـلـــق العـمـــارة EXAMPLES السـعــوديــة السـعــوديــة INFOGRAPHICS تصب هذه الموجهات العمرانية تصــــب هذه الموجهــــات العمرانية ضمن جهــــود المملكة في تطوير المشــــهد الحرضي ضمن جهود المملكة في تطوير سرتكز على ثلاثة محاور وتحــــسني جودة الحياة وتشــــجيع الاســــتدامة مما يعزز من مكانة المدن الســــعودية من المشهد الحرضي وتحسني جودة الحياة وتشـــجيع الاستدامة مما النواحي التاريخية والثقافية والســــياحية والاقتصادية، بما يتماشى مع مستهدفات رؤية يعزز من مكانة المدن السعودية الاقتصادية الحرضية الاجتماعية السعودية .2030 من النواحـــي التاريخية والثقافية 19 والســـياحية والاقتصاديـــة، بمـــا يتماشـــى مع مســـتهدفات رؤية السعودية .2030 19 ArAr Dawmat Al Jandal موجهات Sikaka عمرانية Hafr Al Batin Tabuk Sharmah Hail Duba ArAr Qaryat Al Ulya Al Jubail Al Ula Dawmat موجهات Al Qatif Al Wajh Buraydah Al Jandal Sikaka Ad Dammam Khaybar Al Hufuf Hafr Al Batin Ar Riyadh عمرانية Umluj Tabuk Sharmah Ad Diriyah Hail Al Madinah Duba Qaryat Al Ulya Qiddiya Al Jubail Yanbu Al Ula Al Qatif Al Wajh Buraydah Ad Dammam Mihd Khaybar Al Hufuf Adh Dhahab Ar Riyadh Umluj Ad Diriyah Al Madinah Qiddiya Yanbu Jeddah Mihd At Taif Adh Dhahab Makkah Empty Quarter Al Baha Bisha Jeddah At Taif Makkah Tathleeth Empty Quarter Al Baha Al QunfudhahBariq Bisha Tathleeth Al QunfudhahBariq Abha Rijal Alma Najran Abha Rijal Alma Sharurah Harub Najran Sharurah Jazan Harub Jazan Farasan Farasan عمارة القطيف…

SAUDI ARCHITECTURE BRAND GUIDELINES DESIGN EXAMPLES Saudi Architecture تابعونا على جميع تابعونا على جميع منصات التواصل الاجتماعي منصات التواصل الاجتماعي للتعرف أكرث على العـمـــارة السـعــوديــة للتعرف أكرث على العـمـــارة السـعــوديــة Saudi Architecture للتعرف أكرث على العـمـارة السعودية

SAUDI ARCHITECTURE BRAND GUIDELINES DESIGN سمـو ولــي العـهـد EXAMPLES يــطـلـــق العـمـــارة السـعــوديــة العمارة السعودية SAUDI ARCHITECTURE هذا النص هو مثال لنص يمكن أن يستبدل في نفس المساحة، لقد تم توليد هذا النص من مولد النص العربى، حيث يمكنك أن تولد مثل هذا النص أو العديد من النصوص الأخرى إضافة إلى زيادة عدد الحروف التى يولدها التطبيق. WHITE BACKGROUND WITH PATTERN IN THE BACKGROUND FULL BLEED PHOTO WITH PATTERN ON THE LEFT

SAUDI ARCHITECTURE BRAND GUIDELINES OUTDOOR TEMPLATES 1X 1X 1X 1X 1X 1X 1X 2X 2X 2X 2X 2X 2X 2X

SAUDI ARCHITECTURE BRAND GUIDELINES SECTION 07 SUB-BRANDING

SAUDI ARCHITECTURE BRAND GUIDELINES عمارة ساحل تبوك Tabuk Coast Architecture العمارة النجدية الشمالية Northern Architecture العمارة النجدية Central Najdi Architecture SUB-BRANDING We will utilize elements from the regional icons in the main logo to العمارة النجدية الرشقية Eastern Najdi Architecture develop tailored templates for each عمارة الساحل الرشقي sub-brand. By incorporating distinct East Coast Architecture العمارة الساحلية الحجازية Hejazi Coast Architecture عمارة القطيف colors and branding, the sub-logos will East Coast Architecture عمارة ريف المدينة المنورة Rural Madinah Architecture عمارة واحات الأحساء be clearly differentiated, while Al Ahsa Oasis Architecture عمارة المدينة المنورة maintaining a cohesive connection to Inner Madinah Architecture عمارة الطائف the main brand identity. Taif Highlands Architecture عمارة نجران عمارة جبال الرسوات Najran Architecture Sarawat Mountains Architecture For clarity, the icon color will be عمارة صحراء بيشة عمارة أصدار عسري Bisha Desert Architecture Aseer Escarpment Architecture darkened slightly while maintaining عمارة مرتفعات أبها عمارة جزر فرسان the same color code. This is achieved Abha Highlands Architecture Farasan Islands Architecture عمارة ساحل تهامة عمارة سفوح تهامة using the blending mode to "Multiply." Tuhama Coast Architecture Tuhama Foothills Architecture This method ensures the icon remains distinct and visible, especially against lighter backgrounds, while keeping the brand's color integrity intact. عمارة الساحل الرش…

SAUDI ARCHITECTURE BRAND GUIDELINES SUB-BRANDING TEMPLATES عمارة الساحل الرشقي هذا النص هو مثال لنص يمكن أن يســــتبدل في عمارة الساحل الرشقي نفس المساحة، لقد تم توليد هذا النص من مولد النــــص العربــــى، حيث يمكنــــك أن تولــــد مثل هذا النص أو العديد من النصوص الأخرى إضافة إلى هذا النص هو مثال لنص يمكن أن يســــتبدل في زيادة عدد الحروف التى يولدها التطبيق. نفس المساحة، لقد تم توليد هذا النص من مولد النــــص العربــــى، حيث يمكنــــك أن تولــــد مثل هذا النص أو العديد من النصوص الأخرى إضافة إلى زيادة عدد الحروف التى يولدها التطبيق.

SAUDI ARCHITECTURE BRAND GUIDELINES SUB-BRANDING DESIGN EXAMPLES عمـــــارة عمــــــارة عمــــــارة الساحــل الرشقــي الساحــل الرشقــي الساحــل الرشقــي واحدة من عمارة تمزي 19الغنية مملكتنا واحدة من عمارة تمزي 19الغنية مملكتنا واحدة من عمارة تمزي 19الغنية مملكتنا

SAUDI ARCHITECTURE BRAND GUIDELINES SUB-BRANDING عمـــــــارة DESIGN EXAMPLES الحجـــــــاز الساحلية واحدة من عمارة تمزي 19الغنية مملكتنا معارص انتقالي تقليدي عمـــــــارة واحـــــــــة الأحســاء تقليدي انتقالي معارص واحدة من عمارة تمزي 19الغنية مملكتنا

SAUDI ARCHITECTURE BRAND GUIDELINES SUB-BRANDING DESIGN EXAMPLES عمارة الطائف عمارة المدينة المنورة العمارة النجدية واحدة من عمارة تمزي 19الغنية مملكتنا واحدة من عمارة تمزي 19الغنية مملكتنا واحدة من عمارة تمزي 19الغنية مملكتنا

SAUDI ARCHITECTURE BRAND GUIDELINES SECTION 08 PHOTOGRAPHY STYLE

SAUDI ARCHITECTURE BRAND GUIDELINES PHOTOGRAPHY DETAILED CLOSEUPS The photography style focuses on capturing the essence of Saudi Arabia’s diverse landscapes, architecture, and cultural moments. Images are shot with a natural, authentic approach, emphasizing rich textures and vibrant colors to reflect the country’s heritage and modern development. Each photograph is carefully composed to highlight both detail and scale, aligning with the brand’s theme of integration and connection. This visual style ensures a cohesive narrative, reinforcing the interplay between tradition and progress in shaping the national architecture.

SAUDI ARCHITECTURE BRAND GUIDELINES PHOTOGRAPHY PEOPLE is centered on portraying genuine expressions and interactions, reflecting the warmth, diversity, and strength of the Saudi people. These images emphasize human connection and community, enhancing the brand’s narrative of unity and progress.

SAUDI ARCHITECTURE BRAND GUIDELINES SECTION 09 BRAND ON FILM

SAUDI ARCHITECTURE BRAND GUIDELINES BRAND ON FILM The logo is always placed in the top left corner for consistent brand recognition. Its size is scaled to be five times the frame's size, ensuring visibility without overwhelming the design, maintaining a balanced and clean look. The lower third is positioned in the center of the lower third of the frame, with its width set to one-third of the frame’s total width. This ensures balance and clarity in the design. However, the width can be scaled to the middle of the frame when هذا النص هو مثال لنص needed, depending on the هذا النص هو مثال لنص content, allowing for flexibility while maintaining a cohesive layout.

SAUDI ARCHITECTURE BRAND GUIDELINES LOGO ICON Throughout the video, the logo features a brief animation where the logotype gradually fades out, leaving only the logo icon visible for a few seconds. This subtle animation emphasizes the icon's significance while maintaining brand presence. The fade-out effect adds a touch of dynamism and modernity to the visuals, without distracting from the content.

SAUDI ARCHITECTURE BRAND GUIDELINES OUTRO At the video’s end, a white frame appears with the animated logo icon. Then, the logotype fades in to the left, creating a simple and polished conclusion that reinforces the brand.

SAUDI ARCHITECTURE BRAND GUIDELINES THANK YOU NOVEMBER 2024