الاتحاد السعودي للأمن السيبراني والبرمجة والدرونز — الاتحاد السعودي للأمن السيبراني والبرمجة والدرونز

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SAFCSP 2020 THE SAUDI FEDERATION FOR CYBERSECURITY, PROGRAMMING AND DRONES BRANDING GUIDLINES Version 3.1 Updated Jan 14, 2020 SAFCSP Reserves the right of final interpretation eWTP This document is strictly confidential. © All copyrights reserved to The SAFCSP

SAFCSP EMPOWERING CAPABILITIES. A national institution that aims to empower the local workforce and enhance their capabilities in the fields of cybersecurity, software development and drones based on the best international practices, until Saudi Arabia is at the forefront of advanced countries in the industry of modern technological knowledge. The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP One programmer out of every 100 Saudis by 2030. ABOUT SAFCSP The Saudi Federation for Cyber Security, Programming, and Drones (SAFCSP) is a national institution under the umbrella of the Saudi Arabian Olympic Committee, which seeks to build national and professional capabilities in the fields of Cyber Security, Programming, and Drones in line with the established and internationally recognized practices and standards, to expedite the ascent of the Kingdom of Saudi Arabia to the ranks of developed countries in the domain of technology innovation. The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 1.0 • Introduction The SAFCSP design guidelines provide the artwork and design requirements that enable SAFCSP staff, their agencies and design firms to ensure a consistent visual identity across all SAFCSP Impact event materials. The guidelines apply to print, Web, signage and other media. The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 1.0 • Introduction 1.01 Brand driver platform Waves Air Light Water Sand The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP Section name 1.0 • Introduction 1.02 Decoding the brand mark The SAFCSP brand mark represents the integrated interconnection of the SAFCSP offer, Showing the linked passage of information between our team and our partners. It also represents the unlimitedopportunities to grow and unfold into new grounds and opportunities; constantly building new systems, new services and new frontiers. Saudi Arabia Map Wavs The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 2.0 • Brand mark The SAFCSP design guidelines provide the artwork and design requirements that enable SAFCSP staff, their agencies and design firms to ensure a consistent visual identity across all SAFCSP Impact event materials. The guidelines apply to print, Web, signage and other media. The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 2.0 • Brand mark 2.01 Primary brand mark The SAFCSP brand mark consists of Symbol and an Arabic and Latin word mark. The relative sizes and positions of the elements within the brand mark are fixed. The brand mark should only be reproduced from the master artworks and should not be redrawn or altered in any way. Symbol Word Mark 12mm = 34 pt X 34 pt= Minimum size X 12mm 12mm The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP Section name 2.0 • Brand mark 2.02 SAFCSP tag line The SAFCSP tag line is set at a specific distance from the SAFCSP brand mark. This relationship is shown here. Take the line space between the SAFCSP Arabic word mark and the SAFCSP English word mark and multiply by 4. This is the right distance between the SAFCSP brand mark and the SAFCSP tag line. Symbol Word Mark X Empowering Capabilities SAFCSP tag line Minimum size X 16.5mm = 46 pt X 46 pt= 16.5mm X 16.5mm The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 2.0 • Brand mark 2.03 SAFCSP tag line lock–ups SAFCSP tag line vertical lock–up SAFCSP tag line horizontal lock–up Two lock–ups have been designed for the SAFCSP brand mark with tag line; a horizontal version to work along with horizontal formats and a vertical version to work along with vertical formats. Try to use the horizontal lock–up version when possible as this uses SAFCSP.ORG.SA SAFCSP.ORG.SA the preferred version of the SAFCSP brand mark with out the SAFCSP tag line. The baseline of the SAFCSP tag line horizontal lock–ups aligns to the baseline of the SAFCSP Arabic word mark. Regardless of the applications format the tag line will appear flush to the margin. SAFCSP tag line vertical lock–up example SAFCSP tag line horizontal lock–up example The SAFCSP URL appears opposite of the SAFCSP brand mark and aligned to the baseline of the SAFCSP English word mark and or SAFCSP tag line for the vertical lock–up. SAFCSP.ORG.SA SAFCSP.ORG.SA The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 2.0 • Brand mark 2.04 SAFCSP Clear space To ensure prominence and legibility, the brand mark is always surrounded by an area of clear space. Nothing should ever encroach into this area.The construction of the clear space is based on the width of the X shape. Ideally more clear space should be given when available. The width of the shape. The width of the shape. The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP Section name 2.0 • Brand mark 2.05 SAFCSP Tag line clear space To ensure prominence and legibility, the brand mark is always surrounded by an area of clear space. Nothing should ever encroach into this area.The construction of the clear space is based on the width of the X shape. Ideally more clear space should be given when available. Empower Capabilities Empower Capabilities The width of the shape. The width of the shape. The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP Section name 2.0 • Brand mark 2.06 Alignment points The alignment points should be used when aligning text and imagery with the brand mark to help create an ordered layout. Empower Capabilities The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 2.0 • Brand mark 2.07 Placement For general communications in English or Arabic the brand mark should sit in the Top or bottom left as (A & B). On applications with non-standard formats, the brand mark may be position differntly and appropriately to maximize visibility (C). A B C The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 2.0 • Brand mark 2.08 Misuse Do not distort the relationship between Do not distort either of the SAFCSP Do not rotate the SAFCSP brand mark the SAFCSP word mark and symbol word marks When using the brand mark, it is important to be aware of the basic rules. The treatments shown on this page should never be used. Do not distort the proportions of the Do not use the SAFCSP word mark on Dont use a different font for either SAFCSP word mark and symbol it’s own SAFCSP word mark THE SAUDI FEDERATION FOR CYBERSECURITY, PROGRAMMING AND DRONES Do not distort the Elm symbol Do not use Colours other than those Do not use filter or effect on the specified SAFCSP Brand mark The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 2.0 • Brand mark 2.09 Brand mark variations The colour SAFCSP brand mark must always appear on a white background. The SAFCSP brand mark exists in a black and white version for applications produced in colour other than white. An additional black and white version are supplied for applications produced in colour other than white that displays the Stratanet structure. A gray scale version has been created for applications that are not produced in full colour but that will display black and white imagery. Applications of this nature could be duotone or even newpaper jobs. The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 2.0 • Brand mark 2.10 Endorsement Scenario 1 – Single endorsement Column 1 Column 2 Column 3 Column 4 Leave these two columns empty The three scenarios in this page demonstrate how endorsements should be treated inorder of importance starting from Scenario 1. It is imperative to maintain hierarchy by simply using two columns for the Elm brand markand also leaving two empty columns between the SAFCSP brand mark and Row 1 endorsements. Row 1 and Row 2 can be used for multiple endorsements if needed. Row 2 In case of Scenario 1 use Row 1 and Row 2 and more than one column but always make sure the Elm brand mark is more prominent. Go to Grid A4 on page 8.01 for further information on grids. The grid structure must be scaled accordingly. Empower Capabilities SAFCSP.ORG.SA Scenario 2 – Multiple endorsement Scenario 3 – Maximum endorsement Empower Capabilities Empower Capabilities SAFCSP.ORG.SA SAFCSP.ORG.SA The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP Section name 2.0 • Brand mark 2.11 SAFCSP as subordinate entity The following layouts represent possible scenarios when SAFCSP is subordinate to co-partner lead 1 – Co-partner lead advertising 2 – Co-partner lead event with SAFCSP as partner 3 – Co-partner lead advertising with multiple entities advertising. Co-branding scenarios 01 - Represented here is a co-partner leading advert where Elm is subordinate. Elm should appear smaller, opposite to co-partner main logo. 02 - In this case, co-partner and Elm are almost equals where Elm is still subordinate and co-partner is the leading brand. 03 - This scenario demonstrates the use of the Elm brand mark for events where multiple partners or even supporting entities are taking part. The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 2.0 • Brand mark 2.13 Social media Icons Social media icons placement Social media icon height This page demonstrates the use of social media in traditional advertising. The use of social media icons in other special applications such as electronic newsletter should be handled separately. Social media icons should first be sized appropriately as shown here in the Social media Social media icon spacing icon height diagram. This will be done according to the final size of the SAFCSP brandmark based on a specific application. C A A B A B @SAFCSP @SAFCSP @SAFCSP 24 Once the height of the icons are established the take the longest width of one of the socil media C icons being used as shown here in the social Social media icons with supporting copy spacing media icon spacing diagram as A. 12 @SAFCSP @SAFCSP @SAFCSP Social media icons with supporting copy spacing has a different set of rules as shown in D D D E E the diagram by D and E. Supporting type height (point size) uses the width of D. Single colour version @SAFCSP @SAFCSP @SAFCSP Social media will be placed at the very bottom Digital applications Print of the layout either 6mm or 12mm from the edge of the page or application. Multi colour version Only use SAFCSP colours for social media icons. @SAFCSP @SAFCSP @SAFCSP Note: All dimensions shown here are in millimetres. @SAFCSP @SAFCSP @SAFCSP @SAFCSP @SAFCSP @SAFCSP D D D The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 3.0 • Colors Colour is a very important element and a key identifier for the brand. The Colours contribute to creating an easily recognizable and distinctive identity. Colour is always a main consideration when creating and designing communications, environments and corporate merchandising materials. The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP Strictly Confidential and not for Criculation - Do not Shera Logo or Guidelines with out the The Saudi Federation For Cybersecurity, Programming and Drones Approval

SAFCSP Colors 3.01 Primary Colors Do not use any unspecified Colours in the SAFCSP brand mark. The consistent use of colour across all Primary color Secondary color communications is of great importance in order to maintain a consistent visual look and feel. The SAFCSP colour palette which is part of the brand mark has been chosen because the different shades of light and dark colours give a sense of a third dimension. The Tiffany Blue tones is a Primary Color which is part GREEN JAZZBERRY JAM MIDDLE RED PURPLE of the SAFCSP colour palette because they are #37003C #A6004C #008742 trustworthy while the Secondary hues are indicative TIFFANY BLUE of a future facing the SAFCSP. #00ADBB Do not use any unspecified background Colours in SAFCSP specific communication. SPRING GREEN UA RED DEEP VIOLET #500057 #E90053 #00FF88 DAVY'S GREY #05E6FE EGG BLUE AEROSPACE ORANGE LEMON LIME #EBFE05 #FF4E00 #00E6BF EERIE BLACK SKY BLUE DARK BLUE LEMON LIME #1A1A1A #05E6FE #200087 #EBFE05 The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP Section name Colors 3.02 Gradient Colors Do not use any unspecified Colours in the SAFCSP brand mark. The consistent use of colour across all Primary Cradient Secondary Cradient communications is of great importance in order to maintain a consistent visual look and feel. #00ADBB #E90053 #FF4E00 #EBFE05 The SAFCSP colour palette which is part of the brand mark has been chosen because the different shades of light and dark colours give a sense of a third dimension. The Tiffany Blue tones is a Primary Color which is part of the SAFCSP colour palette because they are trustworthy while the Secondary hues are indicative of a future facing the SAFCSP. #00ADBB #200087 #EBFE05 #05E6FE Do not use any unspecified background Colours in SAFCSP specific communication. #500057 #200087 #E90053 #EBFE05 #00FF88 #FF4E00 #FF4E00 #008742 The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP Section name Colors 3.03 Backgrounds Do not use any unspecified background Colours. Primary Backgrounds Secondary Backgrounds The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP 4.0 • Typeface Typography is a powerful tool in the SAFCSP visual identity. It helps create recognition of the brand and plays a significant role in delivering the tone of our communications. 26| 55 The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP Typeface 4.01 Arabic typeface DIN Next LT Arabic DIN Next LT Arabic Ultra Light The SAFCSP typeface is DIN Next. This family has been chosen as it is a modern, legible font that has both Latin and Arabic versions. The Arabic should only be used in the Extra Light, Light, Regular and Medium weight. DIN Next LT Arabic Light DIN Next LT Arabic Regular DIN Next LT Arabic Medium The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP

SAFCSP Typeface 4.02 Latin typeface ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 DIN Next LT Pro DIN Next LT Pro Ultra Light The SAFCSP typeface is DIN Next. This family has been chosen as it is a modern, legible font that has both Latin and Arabic versions. ABCDEFGHIJKLMNOPQRSTUVWXYZ The Latin font should only be used in the Extra Light, Light, Regular and Medium weight. abcdefghijklmnopqrstuvwxyz1234567890 DIN Next LT Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 DIN Next LT Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 DIN Next LT Pro Medium The SAFCSP | Branding Guidelines © All copyrights reserved to The SAFCSP