Saudi Green Initiative
Brand Guidelines
01
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAThis chapter provides an
overview of SGI’s positioning,
giving insight into the
rationale behind the brand
and its visual style.
Brand Overview
02
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAINTRODUCTION
Brand Overview
The Saudi Green Initiative is a visionary
sustainability initiative launched by
Saudi Arabia, aimed at leading the
nation towards a greener and more
environmentally responsible future.
Through a range of initiatives spanning
renewable energy, conservation, and
sustainable practices, the initiative
strives to contribute significantly to global
environmental efforts while aligning with
the country’s long-term goals.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAOUR VISION
Brand Overview
From ambition to action
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAOUR MISSION
Brand Overview
The Saudi Green Initiative
aims to improve quality of life
05
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAv
BRAND ESSENCE
Brand Overview
Protect future generations in
the Kingdom of Saudi Arabia
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAOUR VALUES
Brand Overview
Leading the way
to a sustainable future
for Saudi Arabia
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SABRAND PURPOSE
Brand Overview
With the launch of the
Saudi Green Initiative, the Kingdom
has reaffirmed its belief in a
sustainable future for all.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SATONE OF VOICE AND BRAND PERSONALITY
Brand Overview
This initiative empowers individuals
and communities, illuminating the
profound impact of collective action.
Rooted in responsibility, it addresses the
pressing environmental challenges we face.
Visionary and compassionate, the initiative pioneers the path toward greener horizons, driven by innovative solutions and a collaborative spirit.
It embodies a balanced perspective, fostering economic growth while upholding environmental well-being. With unwavering confidence,
the Saudi Green Initiative authentically leads the charge, demonstrating Saudi Arabia’s commitment to a brighter, greener future with new opportunities.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAThis chapter outlines the full suite of logo
lock-ups and provides detailed guidelines
for accurate selection and application.
The Brand
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SABRANDMARK
The Brand
The Saudi Green Initiative logo
is a visual representation of
the initiative’s commitment to
environmental sustainability
and its connection to the
Kingdom of Saudi Arabia. The
logo features a stylized map
of Saudi Arabia created using
elegant lines.
At the heart of the Saudi Green
Initiative logo, emerging from
the lines of the map, is a cluster
of vibrant leaf shapes. These
leaves represent the growth,
renewal, and vitality that the
initiative aims to cultivate
within the nation’s natural
landscapes. They embody the
commitment to reforestation,
biodiversity, and the restoration
of ecosystems.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAPRIMARY
The Brand
ENGLISH LOCK-UP
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAPRIMARY
The Brand
ARABIC LOCK-UP
13
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SASECONDARY
The Brand
ENGLISH LOCK-UP
14
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SASECONDARY
The Brand
ARABIC LOCK-UP
15
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SASECONDARY
The Brand
BILINGUAL LOCK-UP
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAPRIMARY BRANDMARK
The Brand
CLEAR SPACE
This clear space enhances the
logo’s legibility and ensures
that it stands out effectively in
various contexts and media.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SABRANDMARK
The Brand
MINIMUM SIZE
35mm wide
23mm wide
100px wide
65px wide
This guideline ensures that
the logo remains recognizable
and legible across different
applications, from digital
platforms to printed materials.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SABRAND PARTNER LOCK-UP
The Brand
(PRIMARY LOGO)
The Brand Partner Lock-up serves
as a powerful representation of
cooperation and underscores the
PARTNER LOGO
PARTNER LOGO
Saudi Green Initiative’s mission to
foster collaborative solutions for
global environmental challenges.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SABRAND PARTNER LOCK-UP
The Brand
(SECONDARY LOGO)
The Brand Partner Lock-up serves
as a powerful representation of
cooperation and underscores the
Saudi Green Initiative’s mission to
PARTNER LOGO
foster collaborative solutions for
global environmental challenges.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SABRAND PREFERRED
The Brand
POSITION
This strategic placement
aligns with established
reading patterns and ensures
the brand’s prominence.
Alternatively, positioning the
brand in the bottom left corner
maintains visual consistency
while accommodating designs
that require the top space for
other content.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SABRAND PREFERRED
The Brand
POSITION
Placing the brand’s content
in both positions ensures
equal prominence for both
languages, allowing seamless
communication to a diverse
audience. This approach caters
to readability and inclusivity,
enabling the Saudi Green
Initiative to effectively engage
with individuals who speak
different languages.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SABRANDMARK AND
The Brand
WORDMARK SEPARATION
By creating this clear
distinction, the initiative
ensures that each component
maintains its integrity while
allowing for flexible use
in various contexts. This
separation strategy enables
the Saudi Green Initiative to
effectively communicate its
identity and message, whether
through graphical or textual
representation, fostering a
consistent and impactful brand
presence across different
communication channels.
Minimum size of wordmark: 20% of brandmark
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAINCORRECT USAGE
The Brand
01
02
03
To ensure the integrity and legibility
of the brand in all communications,
here are a few examples of
practices to avoid:
1. Do not flip the brandmark and
wordmark placement, in either the
primary of secondary lock-up.
2. Do not use different colors for the
brandmark and wordmark.
3. Do not change the font of the
wordmark.
04
05
06
4. Do not outline the logo lock-up.
5. Do not place the logo lock-up
over busy backgrounds that
would impede its legibility.
6. Do not stretch or alter the
dimensions of the logo lock-up
in any way.
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SASGI LOGO SET
The Brand
25
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAThis chapter outlines the typefaces used
by SGI, alongside detailed instructions as to
how they should be applied.
Brand Typography
26
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SATYPEFACE
Brand Typography
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAPRIMARY
Brand Typography
ENGLISH TYPEFACE
IVAR FINE
Light
0123456789
Regular
0123456789
Medium
0123456789
SemiBold
0123456789
Bold
0123456789
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAPRIMARY
Brand Typography
ARABIC TYPEFACE
When GE Dinar Two is used,
GE DINAR TWO
Arabic numerals using Ivar Fine should be used.
أ ب ت ث ج ح خ د ذ ر ز س
أ ب ت ث ج ح خ د ذ ر ز س
ش ص ض ط ظ ع غ ف ق
ش ص ض ط ظ ع غ ف ق
ك ل م ن ه و ي ء ة لا ئ إ ؤ ك
ك ل م ن ه و ي ء ة لا ئ إ ؤ ك
ل ج ع ق م ش ث لإ ط ة ئ
ل ج ع ق م ش ث لإ ط ة ئ
9 8 7 6 5 4 3 2 1 0
9 8 7 6 5 4 3 2 1 0
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SASECONDARY
Brand Typography
ENGLISH TYPEFACE
GT AMERICA
LIGHT
0123456789
REGULAR
0123456789
MEDIUM
0123456789
BOLD
0123456789
BLACK
0123456789
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SASECONDARY
Brand Typography
ARABIC TYPEFACE
When Suisse Int’l is used, Arabic numerals
SUISSE INTERNATIONAL
using GT America should be used.
أ ب ت ث ج ح خ د ذ ر ز س
أ ب ت ث ج ح خ د ذ ر ز س
ش ص ض ط ظ ع غ ف ق
ش ص ض ط ظ ع غ ف ق
ك ل م ن ه و ي ء ة لا ئ إ ؤ ك
ك ل م ن ه و ي ء ة لا ئ إ ؤ ك
ل ج ع ق م ش ث لإ ط ة ئ
ل ج ع ق م ش ث لإ ط ة ئ
9 8 7 6 5 4 3 2 1 0
9 8 7 6 5 4 3 2 1 0
31
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAThis chapter outlines the colors used by
SGI, alongside detailed instructions as to
how they should be applied.
Brand Colors
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAPRIMARY COLORS
Brand Colors
CMYK – 70 / 6 / 55 / 0
CMYK – 96 / 65 / 52 / 45
CMYK – 90 / 43 / 92 / 49
CMYK – 8 / 13 / 29 / 0
CMYK – 97 / 61 / 48 / 30
CMYK – 42 / 67 / 76 / 39
RGB – 72 / 178 / 145
RGB – 0 / 58 / 72
RGB – 0 / 71 / 41
RGB – 234 / 215 / 184
RGB – 0 / 75 / 92
RGB – 109 / 70 / 52
HEX – 48B291
HEX – 003A48
HEX – 004729
HEX – EAD7B8
HEX – 004B5C
HEX – 6D4634
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAThis chapter outlines the style of photography
used by SGI, alongside detailed instructions as to
how imagery should be applied.
Brand Photography
34
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAPHOTOGRAPHY
PRINCIPLES
These principles play a pivotal role
in creating a compelling visual story
that connects with audiences on
a deeper level, fostering a genuine
understanding and appreciation
of the initiative’s commitment to a
greener and more sustainable future.
SGI BRAND GUIDELINES 2024CAUSE-DRIVEN
IMAGERY
These images capture moments of
action and progress, showcasing
the tangible efforts being made to
restore ecosystems, reduce carbon
footprints, and protect natural
resources. Each photograph
becomes a window into the Saudi
Green Initiative’s mission, serving
as a source of inspiration and a
call to collective responsibility for a
greener and more resilient future.
SGI BRAND GUIDELINES 2024HUMAN STORIES
Through the lens of human
experiences, this principle captures
the real-life impact and transformative
journeys inspired by the initiative.
Each photograph conveys the
stories of individuals, communities,
and stakeholders who are actively
contributing to a greener future,
highlighting their dedication,
challenges, and triumphs.
SGI BRAND GUIDELINES 2024STYLISED IMAGERY
By employing creative techniques,
such as unique filters, lighting,
and composition, this principle
transforms ordinary scenes into
extraordinary visual narratives.
SGI BRAND GUIDELINES 2024This chapter outlines how the visual
language of SGI should be applied and
executed, in order to support the visual
storytelling of the brand.
Visual Language
39
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SADIGITAL EXPERIENCE
Visual Language
40
SGI BRAND GUIDELINES 2024DIGITAL EXPERIENCE
DIGITAL EXPERIENCE
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SGI BRAND GUIDELINES 2024DIGITAL EXPERIENCE
Visual Language
Treasures
of the Red Sea
كـــنوز الـــبحر
المهمة:
MISSION:
Turn the
تشـجير
الأحـــمر
desert green
الصـحراء
Saudi’s Green Future
مستقبل المملكة الأخضر
ON LAND AND
UNDER THE SURFACE
عــىل الأرض وتــحت الــسطح
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SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SADIGITAL EXPERIENCE
Visual Language
43
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAThis chapter outlines how the visual
language of SGI should be applied and
executed, in order to support the visual
storytelling of the brand.
Brand Application
44
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SASTATIONARY
Brand Application
45
SGI BRAND GUIDELINES 2024
GREENINITIATIVES.GOV.SAOUTDOOR BANNERS
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SGI BRAND GUIDELINES 2024GREENINITIATIVES.GOV.SA
