اليوم الوطني السعودي 90 — اليوم الوطني السعودي 90

صفحات الدليل

الدليــل الإرشـادي لهويـة اليـوم الوطنـي السعـودي التسعون 90 SAUDI NATIONAL DAY BRANDING MASTER GUIDELINE ٢٠٢٠ AUG 2020

01 22 02 23 CONTENT 24 25 03 26 04 27 04 28 06 29 07 30 08 31 09 32 10 33 11 34 12 35 13 36 14 37 15 38 16 39 17 40 18 41 19 42 20 47 21 49 50 51 53 54 55 56 57 66

٩٠ الهدف ١ ٢ ٣ 2 © Saudi National Day Brand Master Guidline / August 2020

٩٠ صمم موسم اليوم الوطني التسعون استلهاما بمقولة صاحب السمو الملكي الأمير محمد بن سلمان "همة السعوديين مثل جبل طويق"، لذاتم اختيار شعار "همة حتى القمة" ليسلط الضوء على الوحدة الوطنية التي أخذت البلاد إلى مستوى عالي من التقدم الحضاري بمشاركة قيادة قوية حققت وحدة أكثر تكاملا وترابطا، وليشهد للمجتمع المجالات. السعودي إنجازاته العظيمة في شتى 3 © Saudi National Day Brand Master Guidline / August 2020

THE LOGO

٩٠ 5 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Inspiration Process The glory of our leaders in the shape of Tuwaiq mountain شموخ قادتنا مع جبل طويق الشكل مع العبارة 6 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Logo structure 7 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Logo Clear Space 8 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Colors Options 9 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Logo Positioning 10 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Logo Misuse 11 © Saudi National Day Brand Master Guidline / August 2020

COLORS

٩٠ The colors used in this brand are inspired by the local colors used on Saudi heritage culture Colors schedule materials. Therefore, no colors shall be used with the colors listed below. PANTONE PANTONE PANTONE PANTONE P 1-08 U P 3-00 U P 2-86 U P 2-80 U C 0 C C 86 97 C 92 M 18 M M 51 90 M 73 Y 100 Y Y 3 27 Y 2 K 0 K K 0 16 K 0 PANTONE PANTONE PANTONE PANTONE P 14-148 U P 9-168 U P 12-179 U P 4-85 U C C C 0 79 0 C 0 M M M 0 93 M 0 1 Y Y Y 0 86 Y 12 100 K K K 78 0 0 K 7 13 © Saudi National Day Brand Master Guidline / August 2020

TYPEFACE

٩٠ 15 © Saudi National Day Brand Master Guidline / August 2020

٩٠ 16 © Saudi National Day Brand Master Guidline / August 2020

SLOGANS

٩٠ Slogans GROUP 1 GROUP 2 18 © Saudi National Day Brand Master Guidline / August 2020

ICONS

٩٠ Pattern Icons 20 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Main Icons kingdom of Saudi Arabia Two elements were used on the pattern which they are national visual elements must be used on the patterns. The Saudi Arabian national emblem 21 © Saudi National Day Brand Master Guidline / August 2020

PATTERN

٩٠ Main Pattern 23 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Secondary Pattern 24 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Secondary Pattern 25 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Icons Colors Options These are the colors used for each icon. No other colors shall be used in order to keep the pattern balanced visually. 26 © Saudi National Day Brand Master Guidline / August 2020

PATTERN STRUCTURE

٩٠ Pattern Structure We used squares for the building of the pattern structure. The squares / or the icons on them; must be used without space between them, and must be filling the square area 100% not more. And shouldn’t be repeated beside eat other unless the guideline instructed so. In addition, the icons must start from the lower part going to the upper part. 28 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Pattern Dimensions The dimensions of the icons must not be stretched on any side and most be used as a square dimensions. X X X X X X X X X X X X X X X X X X 29 © Saudi National Day Brand Master Guidline / August 2020

٩٠ The pattern on a vertical design On the vertical designs, we advise to use this pattern and minimize the icons when going to the upper side. 30 © Saudi National Day Brand Master Guidline / August 2020

٩٠ The pattern on a horizontal design On the horizontal designs, the pattern can be built either from the left to the right or the opposite side. 31 © Saudi National Day Brand Master Guidline / August 2020 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Main Icons The Saudi Arabian national emblem The Flag of Saudi Arabia Use the icons with 2 SQUARES ٢SQUARES negative space around the main icon on order to give it more attention. ٢SQUARES 4 SQUARES Typography Typography RB Font 3 SQUARES 4 SQUARES 32 © Saudi National Day Brand Master Guidline / August 2020

٩٠ The icons around the main icon Use the icons with negative space around the main icon in order to give it more attention. 33 © Saudi National Day Brand Master Guidline / August 2020

٩٠ icons with Double or trpie Squres 2 SQUARES 3 SQUARES These icons must be used on double These icons must be used double or triple squares 34 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Icons that can 2 SQUARES be repeated 2 SQUARES 2 SQUARES 2 SQUARES 35 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Arrangement of icons When an negative space icon used; a solid color icon must follow. 36 © Saudi National Day Brand Master Guidline / August 2020

٩٠ The supporting visual elements Below are the footers that could be used on the designs. the supporting visual elements opacity should be %15 in a solid color or solid pattern without opacity. 37 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Pattern Misuse Don’t change the icon Don't change the color Don’t use the gradient colors Dimension Don’t rotate the shape Don’t use shadow, or make the icon on 3d 38 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Pattern Misuse Don’t change the icon dimation Don’t repeat the icon Don’t place pattern on a solid-color back- ground Don’t place pattern on a transparent background Don’t put the Pattern on image without reviewing Don’t miss use the rules of the Pattern Structure the rules 39 © Saudi National Day Brand Master Guidline / August 2020

TEMPLATE

٩٠ Logo dimension according to the importance The season team is the main Season Team logo on the designs materials and must be used on fuel ratio 100% 100% height. ١٠٠٪ Season main Participants logos should Season Participants have the second importance on the 80% 80% Sponsor’s Logo designs materials with a ratio of 80% ٨٠٪ height. Other logo than the once listed obove must have a ratio of 80% height. 70% 70% Event Organizers and ٧٠٪ Restaurant, shopping centers 41 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Logo Guidelines for Participating Entities ١ Season.١ Team Enjoy Saudi team, must follow the guidelines below when using the logo with all digital and print materials. Note: In the condition only, the element of "enjoy Saudi" can be upsized to as explained above on the design as an exception. 42 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Logo Guidelines for Participating Entities Partners Season٢.2 All ministries, agencies, emirates and secretariats in the Kingdom, must follow the guidelines below on all digital and print materials. 43 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Logo Guidelines for Participating Entities Organizers Event٣.3 Entities responsible for the implementation and organization of events on the National Day Season, and all organizers must follow the guidelines below when using the logo on all digital and print materials. 44 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Logo Guidelines for Participating Entities Event Sponsors ٤..4 Entities supporting the National Day season activities must follow the guidelines below on all digital and print materials. 45 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Logo Guidelines for Participating Entities Companies and Shops ٥.5 All participating businesses, shops and restaurants, must follow the below guidelines when using the logo with all digital and print materials. 46 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Content arrangement on square dimension ٤ In order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section. Zigzig line RB font Bold RB font # Regular Icon image 47 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Cont٤ent arrangement on square dimension In order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section. Zigzig line RB font Bold # RB font Regular Icon image 48 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Content arrangement on horizontal dimension In order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section. Zigzig line RB font Bold RB font Regular # Icon image Zigzig line RB font Bold RB font Regular # Icon image 49 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Content arrangement In order to keep the design visually balanced. kindly follow the arrangement of the logo, text, on vertical dimension and images as explained below. for the logo placement kindly check it on the logo placement section. # # 50 © Saudi National Day Brand Master Guidline / August 2020

٩٠ ٣٠٪ Social Media Template This is the suitable and balanced arrangement for the pattern, logos, and the image and shall be followed as the template bellow. SPONSOR SPONSOR LOGO HERE LOGO HERE SPONSOR SPONSOR LOGO HERE LOGO HERE 51 © Saudi National Day Brand Master Guidline / August 2020

BRAND IMAGE

٩٠ ٩٠ Brand Image Images attached must be following the identity theme and mood. and must include local visual heritage, Saudi faces, costumes, architec- ture, and culture heritage of Saudi including traditional motifs and colors used locally. Also, the logo and the text on a background must be visible and readable or the background must not be overpowered the text. 54 © Saudi National Day Brand Master Guidline / August 2020

٩٠ Brand applcation on photos Select the photo Add the motif to the upper part Remove the background and add the brand color # Add the text Add the icon to integrate with the photos 55 © Saudi National Day Brand Master Guidline / August 2020

BRAND APPLICATIONS

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Brooch Pin

Polo T-Shirt

T-Shirt

T-Shirt Tag

٩٠ ٩٠ nd.gea.gov.sa Saudi national day 90 are available through the website nd.gea.gov.sa 76 © Saudi National Day Brand Master Guidline / August 2020