سياحة السعودية

سياحة السعودية

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Logotype guidelines Version 1.0 | 23 .11. 2019
Welcome This is the National Tourism logotype and should only be used for the explicit purpose of promoting tourism for Saudi Arabia. This logotype should never be used within any other form of communication. This logotype is commissioned and owned by the Saudi Commission for Tourism and National Heritage. Please do not attempt to re-create the logotype yourself. Artwork files for the logotype are in both languages, with or without the strapline, and are available from the marketing team. 2 © Saudi Tourism – Logotype Guidelines | Version 1.0 Always check permissions before using imagery.
Introduction Our logotype has been created with special characteristics that ensure its uniqueness and reflect the brand and message. 3 1 Logotype A hand crafted calligraphic marque influenced by Saudi calligraphy. 1 2 Strapline Our strapline is an invitation to the world. 3 Accents The accents around the logotype are based on Arabic calligraphy – further reinforcing our heritage. 2 3 © Saudi Tourism – Logotype Guidelines | Version 1.0
Our logotypes Our logotype is designed in two languages, Latin and Arabic. There are two versions for each language, one is accompanied by our strapline (the logotype lock-up) and one stands alone, as demonstrated here. One of these logotypes must appear on each of the communications we create. Latin logotype Arabic logotype Please do not attempt to re-create the logotype yourself. Artwork files for the logotype are in both languages, with or without the strapline, and are available from the marketing team. Latin logotype lock-up Arabic logotype lock-up 4 © Saudi Tourism – Logotype Guidelines | Version 1.0
Color versions Our logotype may appear in one of six colorways; blue, dark green, green, orange, purple and red. There is no preference regarding which color is used. Please ensure that colors are used evenly and collectively across communications. The colored logotypes are for use on white backgrounds. Please do not use these Blue Dark green Green logotypes on imagery. A special transparent white logotype has been created for use on imagery and is detailed on the following page. Please do not attempt to re-create the logotype yourself. Artwork files for the logotype are in both languages, with or without the strapline, and are available from the marketing team. Note: The rules set out here apply to both languages of our logotype. Orange Purple Red 5 © Saudi Tourism – Logotype Guidelines | Version 1.0
Logotype with imagery A special transparent white logotype has been created for use on imagery. Please always use this version of the logotype and never the color versions on imagery. Please do not attempt to re-create the logotype yourself. Artwork files for the logotype are in both languages, with or without the strapline, and are available from the marketing team. Note: The rules set out here apply to both languages of our logotype. 6 CONTENTS 6 © Saudi Tourism – Logotype Guidelines | Version 1.0 Always check permissions before using imagery.
Black and white versions There are different logotype artwork files available for varying reproduction requirements. You should only use the solid versions of our logotype when production means are limited to one solid color, for instance engraving. The Greyscale version should be used in black and white printing, for instance on fax paper. Note: The rules set out here apply to both languages of our logotype. Solid black Greyscale Solid white 7 © Saudi Tourism – Logotype Guidelines | Version 1.0
Exclusion zone and minimum size Exclusion zone To ensure consistent prominence and legibility, 1/2 X he logotype should always be surrounded by an area of clear space which remains free of other design elements, such as type and other logotypes. The construction of the exclusion zone area X is based on half the height of the calligraphic letter “S” referred to here as ‘X’. Minimum size 1/2 X In print, the logotype should not be smaller than the size detailed here (14mm). On-screen the minimum logotype size cannot 1/2 X 1/2 X 14mm be controlled as it is rendered differently across the different platforms and devices. In these situations, please take care to preserve Exclusion zone Minimum size the legibility. Note: The rules set out here apply to both languages and all versions of our logotype. 8 © Saudi Tourism – Logotype Guidelines | Version 1.0
Please avoid... The logotype should always be reproduced from the master artwork provided. It should never be altered, re-drawn, re-colored or manipulated in any way. The examples on this page show what to avoid when using the logotype: 1. Do not disproportionately scale the logotype 1 2 3 2. Do not rotate the logotype 3. Do not re-color our logotype 4. Do not apply a drop shadow 5. Do not remove the logotype accents 6. Do not use colored logotypes on imagery Note: The rules set out here apply to both languages and all versions of our logotype. 4 5 6 9 © Saudi Tourism – Logotype Guidelines | Version 1.0 Always check permissions before using imagery.
Artwork file naming Color space Shown here is our system for logotype Logo CMYK = 4-color printing artwork file naming. This identifies the file as a RGB = For office & screen logotype file use only The file name contains all the key information needed to identify the appropriate logo artwork file. SAUDI TOURISM LOGO GREEN RGB.ai Brand name Color File type This identifies the file as a This identifies the .eps Saudi Tourism file logotype color .ai .png 10 © Saudi Tourism – Logotype Guidelines | Version 1.0
Contact Please contact our marketing team if you have any queries regarding these guidelines or the new identity in general. Artwork files of our brand elements are available upon request. brand@visitsaudi.com 11 © Saudi Tourism – Logotype Guidelines | Version 1.0 Always check permissions before using imagery.