Brand Guidelines | Version 1.0
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Brand
Guidelines
Jan 2023 | Version 1.0
www.tga.gov.saBrand Guidelines | Version 1.0
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Brand Guidelines | Version 1.0
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Introduction
The main purpose of this Brand Guidelines is to deliver
consistency - both in the message content and of the visual
manifestations of the brand applications. A clearly defined
brand guideline manual should be used to drive alignment
at every point of guest, supplier and associate contact in the
organisation.
Whether you are one of our partners, suppliers or associates
we hope that you will work with us to consistently deliver the
TGA brand.Brand Guidelines | Version 1.0
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Brand Guidelines | Version 1.0
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Brandmark
1.01
Clear Space
1.02
Positions
1.03
Color Variations
1.04
Incorrect Usages
1.05
Brandmark
2.00Brand Guidelines | Version 1.0
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Monogram
Wordmark
Brandmark
1.01
Our brandmark is made up of three
components, the Monogram, the
Wordmark and the Descriptor.
The three components have been
designed to work together as a unit
and the relationship must not be
altered unless otherwise stated in
this guidelines document.
Your commitment to ensuring the
logo versions always appear as
shown in these guidelines will protect
the integrity of the TGA name and
ensure we create the best results.
Bilingual Descriptor
The following pages cover the
Brandmark
correct usage to ensure the
brandmark always looks its best.Brand Guidelines | Version 1.0
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Clear Space
1.02
The brandmark is always surrounded
by a minimum area of clear space
that helps maintain the prominence
and legibility of the brandmark.
The construction of the clear space
area is based on the 1/2 height
of the Monogram, known as the
“X-height”.
The Clear Space around the
brandmark at whatever size it
appears is the “X-height”.
Minimum Size
Print / 12mm Width
Digital / 40px WidthBrand Guidelines | Version 1.0
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Positions
1.03
When positioning the brandmark, it is
essential that the brandmark is kept
clear of all other graphics and is placed
in a comfortable space of its own.
Although each application will need
to be considered individually, there
are recommended positions for the
brandmark as illustrated here.Brand Guidelines | Version 1.0
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Color Variations
1.04
When applying the brandmark
on own brand materials,
the primary brandmark can
appear on a white background
and primary color background.Brand Guidelines | Version 1.0
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Color Variations
1.04
Black & White Variations
In some cases, a full color
brandmark may not be practical
or possible due to limitations in
printing. For these instances we
may use a gray version (made as
a 50% tint of black) or a one-color
black or white brandmark.Brand Guidelines | Version 1.0
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Incorrect Usages
1.05
To maintain the integrity of our
brandmark, and to promote the
consistency of the brand, it is
important to use the brandmark as
described in these guidelines.
The examples shown here illustrate
possible misuses of our brandmark
that should be avoided.
Do not stretch the brandmark.
Do not change the brandmark colors.
Do not rearrange the brandmark.
Do not remove any element
Do not alter the proportions
Do not use any filters or effects
of the brandmark.
on the brandmark.
from the brandmark.
Do not use the primary version of the
Do not change the
Do not use the brandmark against a
brandmark against a Colored background.
typeface of the brandmark.
cluttered photographic image.Brand Guidelines | Version 1.0
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Brand Guidelines | Version 1.0
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2.01
Primary Colors
2.02
Gradient Color
Color
Palette
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Primary Colors
2.01
Pantone P 103-16 C
Shown opposite are the color
C97 M81 Y0 K51
breakdowns for the TGA color palette.
R5 G36 B96
#052460
The following values should be used
with the following applications:
Pantone® – offset printing
CMYK – offset printing/digital printing
RGB – on screen
Pantone P 7-8 C
Pantone P 127-5 C
C0 M18 Y100 K0
C67 M0 Y36 K0
R255 G207 B0
R64 G191 B180
#FFCF00
#40BFB4Brand Guidelines | Version 1.0
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Gradient Color
2.02
Shown opposite are the color
breakdowns for the TGA color palette.
The following values should be used
with the following applications:
Pantone® – offset printing
CMYK – offset printing/digital printing
RGB – on screen
Pantone P 7-8 C
Pantone P 127-5 C
C0 M18 Y100 K0
C67 M0 Y36 K0
R255 G207 B0
R64 G191 B180
#FFCF00
#40BFB4Brand Guidelines | Version 1.0
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Brand Guidelines | Version 1.0
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3.01
English Font
3.02
Arabic Font
Typography
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English Font
3.01
Madani Arabic Variable - Thin
Madani Arabic Variable - SemiBold
Madani Arabic Variable - Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
The primary typeface is Madani
1234567890
1234567890
1234567890
Arabic Variable.
It should be used predominantly
on all English and Arabic
communication.
Madani Arabic Variable - Medium
Madani Arabic Variable - ExtraLight
Madani Arabic Variable - Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Helvetica is our secondary typeface.
It can be used as a substitute
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
typeface for on digital applications
1234567890
1234567890
1234567890
such as e-mails or websites.
Madani Arabic Variable - Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
MADANI ARABIC VARIABLEBrand Guidelines | Version 1.0
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Arabic Font
3.02
Madani Arabic Variable - Thin
Madani Arabic Variable - SemiBold
Madani Arabic Variable - Regular
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
ط ظ ع غ ف ق ك ل م ن ه و لا ي
ط ظ ع غ ف ق ك ل م ن ه و لا ي
ط ظ ع غ ف ق ك ل م ن ه و لا ي
The primary typeface is Madani
٠١٢٣٤٥٦٧٨٩
٠١٢٣٤٥٦٧٨٩
٠١٢٣٤٥٦٧٨٩
Arabic Variable.
It should be used predominantly
on all English and Arabic
communication.
Madani Arabic Variable - Medium
Madani Arabic Variable - ExtraLight
Madani Arabic Variable - Black
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
Helvetica is our secondary typeface.
It can be used as a substitute
ط ظ ع غ ف ق ك ل م ن ه و لا ي
ط ظ ع غ ف ق ك ل م ن ه و لا ي
ط ظ ع غ ف ق ك ل م ن ه و لا ي
typeface for on digital applications
٠١٢٣٤٥٦٧٨٩
٠١٢٣٤٥٦٧٨٩
٠١٢٣٤٥٦٧٨٩
such as e-mails or websites.
Madani Arabic Variable - Light
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
ط ظ ع غ ف ق ك ل م ن ه و لا ي
٠١٢٣٤٥٦٧٨٩Brand Guidelines | Version 1.0
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Thank You
