CONTENTS
Thakher Makkah
Brand Guidelines Book
1st Edition – 2018
Thakher Makkah, Brand Identity Guidelines
1CONTENTS
LOGO
CORPORATE STATIONERY
1.1
Symbol
5.1
A4 Letterhead
1.2
Logotype
5.2
Business card
1.3
Structure and proportions
5.3
DL envelope
1.4
Minimum clear space
5.4
A4/A3 envelope
1.5
Minimum size
5.5
Folder
1.6
Logo misuse
1.7
Thakher Development Logos
PRINT, ELECTRONIC & ONLINE CHANNELS
6.1
PowerPoint presentation
COLOR
6.2
Email signature
2.1
Color palette
2.2
Complementary colors & shades
BRAND MATERIALS
2.3
Logo color variations
7.1
Employment Contract folder
2.4
Logo on backgrounds
7.2
A4/A5 Notepad
2.5
Logo color misuse
7.3
Internal Use Items
7.4
CD Jacket & Cover
TYPOGRAPHY
7.5
Employee ID & Parking pass
3.1
Arabic typeface
7.6
Street Signage
3.2
Latin typeface
7.7
Transportation Branding
7.8
Newsletter
7.9
The catalogue
VISUAL ELEMENTS
7.10
Paper Bag
4.1
Structure
7.11
Event box
4.2
Pattern
7.12
Uniform
Thakher Makkah, Brand Identity Guidelines
2BUILDING OUR BRAND
You can recognise a good friend by the words he
uses, by the tone of his voice, by the way he behaves
and the way he reacts.
Brands want to become close to people. They want to
be recognised immediately, they want to be loved and
they want to be a trusted guide for everyone.
That’s the reason why we have to give a brand a name,
a tone of voice, an image and a way of behaving
that belongs to it.
In this initial brand toolkit we do exactly that. This book is
to tell everyone what our brand looks like. What the name
of our brand is, how the brand behaves and how it’s
dressed up.
Thakher Makkah, Brand Identity Guidelines
3VISION
To contribute towards the sustainable development and
growth of the Holy city of Makkah and become the Holy city’s
preffered destination.
MISSION
We are committed to offering a lifestyle characterized by
relaxation and comfort through the provision of integrated
elements based on innovation, experience and exclusive
services, in addition to a philosophy that is value-centric, and
aims to deliver investors and clients satisfaction.
Thakher Makkah, Brand Identity Guidelines
4CORE VALUES
Integrity: To be proud of what is just, honest and built on
knowledge and trust.
Innovation & Change: Encouraging innovation, adaptability to
change and the readiness to stand risks.
Commitment & Determination: Perseverance towards the
achievement of goals, especially in the face of obstacles.
Skills: Passion for knowledge and self-development, owning
the skills required to accomplish our tasks.
Excellence: The relentless pursuit of quality in all our work.
Thakher Makkah, Brand Identity Guidelines
51.0
LOGO
The logo is our fundamental element of recognition.
Often the first point of visual impact in many touchpoints.
After extensive design studies and reviews, we have
come to a perfect refined shape in letters, spacing and
forms within the logo. Achieving the ultimate balance, our
new mark is optically and geometrically improved.
After completion of the strategy process, we defined a
new positioning and promise of Thakher Makkah, which
will set the future course of the company. This promise
is “Thakher Makkah delivers a new lifestyle experience
characterized by relaxation and comfort, through
integrated components based on innovation, quality and
superior services for the ultimate satisfaction for both
investors and clients.”
Thakher Makkah, Brand Identity Guidelines
6Designed to be implemented across a broad range of media, our logo works best in
1.1
SYMBOL
color against white or light colored backgrounds. The full color version of Thakher
Logo
Makkah logo is the preferred version and should be used wherever possible.
Thakher Makkah Symbol
Thakher Makkah, Brand Identity Guidelines
7In exceptional circumstances or in those situations where good quality reproduction
1.2
LOGOTYPE
cannot be guaranteed or where specialist finishing techniques are employed, a single
Logo
color version of the logo may be used. The purple color’s rectangular element can be
used alongside the main logo as reverse in situations where it is important to highlight
the company’s heritage and prestige.
Full color Master logo
Single color logo
Reverse logo
(For use on
(For use in those
(For use on dark
photographic and light
instances in which full
photographic and dark
colored backgrounds)
color printing is not
colored backgrounds
available or where poor
where full color printing
print quality may affect
is not available)
the integrity of the logo)
Thakher Makkah, Brand Identity Guidelines
8Thakher Makkah logo should always be surrounded by an area of clear space known as
1.3
STRUCTURE AND
an ‘area of isolation’ to ensure no text, images or graphic elements overpower it. The
Logo
PROPORTIONS
area of isolation is calculated using a ‘T’ value, ‘T’ being equal to the distance between
the logo and the other elements.
T
T
TTT
TTT
‘T’ is equal to the distance
between the Logo and typography,
image, sub brand logo etc.
Thakher Makkah, Brand Identity Guidelines
9The minimum area of isolation specified is equal to 1 ‘T’ all around Thakher Makkah
MINIMUM CLEAR
1.4
logo as demonstrated below. This is a minimum specification and should be increased
SPACE
Logo
wherever possible.
T
T
T
T
T
T
‘T’ is equal to the distance
between the Logo and
typography, image, sub
brand logo, page edge etc.
T
T
T
Thakher Makkah, Brand Identity Guidelines
10A minimum size at which Thakher Makkah logo may be reproduced has been
MINIMUM SIZE
1.5
determined to ensure the logo retains its integrity and legibility at small sizes. The
Logo
minimum size for reproducing the logo in digital 150pxl and print 2.5cm has been
specified at as height demonstrated below. This is a minimum specification and should
be increased wherever possible.
Minimum size
Print (cm)
Web (pxl)
2.5cm
150pxl
Thakher Makkah, Brand Identity Guidelines
11The examples below demonstrate the more common mistakes made when
LOGO MISUSE
1.6
implementing Thakher Makkah logo and should be avoided at all cost. Before
Logo
considering the design of any application of using Thakher Makkah identity elements,
please ensure that you have fully consulted the guidelines.
X
X
X
Do not add effects to
Do not change the size
Do not typeset any
the logo.
relationships or spacing
element of the logo in
Thakher
in the logo.
a different font.
Makkah
X
X
X
Do not remove the
Do not skew or distort
name in English from
the logo.
the logo.
Do not change the orientation of
the logo.
Thakher Makkah, Brand Identity Guidelines
121.7
THAKHER DEVELOPMENT LOGOS
Logo
Thakher Makkah, Brand Identity Guidelines
13COLOR
2.0
Fresh, bright and bold, our primary color palette. Thakher
Makkah Purple and Thakher Makkah Grey have been
specifically selected to reflect our pioneering attitude and
the originality associated with Thakher Makkah.
To ensure creative flexibility, Thakher Makkah
Complementary colors & shades may be used as tints
increments to create visual interest and to help structure
informational hierarchies.
Thakher Makkah, Brand Identity Guidelines
14Our color palettes capture both our capabilities and our commitment to the customers
COLOR PALETTE
2.1
needs. Purple and Grey comprise the primary color palette. Purple represents royalty,
Color
nobility, luxury, power, and ambition. And the Grey represents attributes such as
neutral, balanced, sophisticated and timeless.
Primary colors
Thakher
Thakher
Makkah
Makkah
Purple
Grey
C 0 M 0 Y 0 B 60
C 80 M 97 Y 26 B 13
R 128 G130 B133
R 83 G45 B109
PANTONE 269C
PANTONE Medium Purple U
Thakher Makkah, Brand Identity Guidelines
15The complementary colors & shades communicate the vibrancy of the spectrum of
COMPLEMENTARY
2.2
human expression. These complementary colors & shades can be used in all consumer
COLORS & SHADES
Color
and business communication media and at the corporate level. But will always be used
as a background in combination with one of the grids.
Shade
Color
Tint
Shade
Color
Tint
Medium Purple
Dark Blue
Grass Green
Purple
Thakher Makkah, Brand Identity Guidelines
16Thakher Makkah logo is our primary signature. It is represented foremost in Thakher
LOGO COLOR
2.3
Makkah Purple & Grey. In certain cases where contrast needs the logo to be
VARIATIONS
Color
represented on dark background, we can use white for the logo color. The black version
of the logo is reserved for black & white applications only. The black logo shall not be
used as a substitute for the Purple & Grey Thakher Makkah logo.
One color
Greyscale
Logo negative
Thakher Makkah, Brand Identity Guidelines
17In order to guarantee that Thakher Makkah logo can be reproduced in Thakher Makkah
LOGO ON
2.4
Purple & Grey, we prefer to place the logo on white or light backgrounds. If contrast
BACKGROUNDS
Color
requires, the logo can also be reversed out, or reproduced in white on Thakher Makkah
Purple or Grey background. Never place the logo on busy backgrounds.
On image background
On solid background
Thakher Makkah, Brand Identity Guidelines
18Our logo & colors are our primary signature. It is one of the most important, if not THE
LOGO COLOR MISUSE
2.5
most important element when it comes to Thakher Makkah brand recognition.
Color
It is for that reason that we must control its correct representation in all media, and must
make absolutely sure that our logo & colors are not reproduced wrongly in any way.
X
X
X
Do not use any colors not
Do not place the Full color logo
Do not use the logo as a window
specified in the Book.
on a dark colored background.
for imagery.
Thakher Makkah, Brand Identity Guidelines
19TYPOGRAPHY
3.0
Typography is an important brand element which helps
create brand recognition and helps keep a unified tone
across all brand applications.
Thakher Makkah has it’s own Arabic & English typefaces
created to complement the rest of the brand elements
and they exist in three weights :
• Light
• Regular
• Bold
Thakher Makkah, Brand Identity Guidelines
20Our main typeface is Cocon Next which we have chosen for its rounded styling which
ARABIC TYPEFACE
3.1
reinforces our identity. Our wordmark uses a hand-crafted version of the Cocon Next
Typography
typeface to optimise certain key letters, which makes it ownable. Headline typeface is
Cocon Next. Compatible with Latin writing.
Cocon® Next Arabic
أ ب ج١٢٣
أب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
Light
}{)(*&^%£@١٢٣٤٥٦٧٨٩
أ ب ج١٢٣
أب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
Regular
}{)(*&^%£@١٢٣٤٥٦٧٨٩
أ ب ج١٢٣
أب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
Bold
}{)(*&^%£@١٢٣٤٥٦٧٨٩
Thakher Makkah, Brand Identity Guidelines
21Our main typeface is Cocon Next which we have chosen for its rounded styling which
LATIN TYPEFACE
3.2
reinforces our identity. Our wordmark uses a hand-crafted version of the Cocon Next
Typography
typeface to optimise certain key letters, which makes it ownable. Headline typeface is
Cocon Next. Compatible with Arabic writing.
Cocon® Next
abc123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Light
abcdefghijklmnopqrstuvwxyz
1234567890!@£%^&*(){}
abc123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Regular
abcdefghijklmnopqrstuvwxyz
1234567890!@£%^&*(){}
abc123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Bold
abcdefghijklmnopqrstuvwxyz
1234567890!@£%^&*(){}
Thakher Makkah, Brand Identity Guidelines
224.0
VISUAL ELEMENTS
Our design components, our logo, colors, typography
and graphics have been carefully crafted to bring
Thakher Makkah brand to life.
The schematic applications on the following pages from
stationery to brochures, from advertising to way-finding
demonstrate the effectiveness of these components in
action.
Thakher Makkah, Brand Identity Guidelines
23The elements and blocks within the graphic system can be used in one way. We have
STRUCTURE
4.1
given those 360o directions names to make them better understood and guarantee that
Visual
they will manifest themselves in Thakher Makkah culture of delivering excellence. The
Elements
structure was inspired by Thakher Makkah logo’s roots that were transformed to a tailor
made arabesque scheme. This pattern leads to an islamic connotation and heritage.
Heritage Pattern
90 ̊
90 ̊
90 ̊
The pattern combines the past
(arabesque scheme) and the
future (the treatment of the
pattern and its design)
90 ̊
90 ̊
90 ̊
Thakher Makkah, Brand Identity Guidelines
24Thakher Makkah Pattern is a fundamental expression of our new positioning. It
PATTERN
4.2
symbolizes Thakher Makkah entering a new age, with the promise of making new
Visual
creation. We offer only one way of using the pattern, which is a single version as 50%
Elements
opacity Thakher Makkah Prime Purple color.
Single Version 50% Opacity
Thakher Makkah, Brand Identity Guidelines
255.0
CORPORATE STATIONERY
Corporate stationery projects your company’s positive image.
The main purpose of business stationery is to depict the
company in a highly professional manner. Well-designed
corporate stationery tells current and prospective clients
that the business is legitimate and professional. Details are
extremely important when it comes to your business image.
Your corporate image isn’t just defined by your personal
appearance; your corporate image is also defined by your
marketing methods. It’s important to make absolutely
sure that all these marketing methods look polished and
professional too, and that you are projecting a corporate
image that shows your potential clients or customers that
you’re worthy of their trust and ultimately their business.
Thakher Makkah, Brand Identity Guidelines
26There is only one A4 letterhead template which has 50% opacity pattern on the right
5.1
A4 LETTERHEAD
side. The letterhead’s application is shown below.
Stationery
Thakher Development Co.
Riyadh Office
Makkah Office
P.O.Box 341707, Riyadh 11333, Saudi Arabia
P.O.Box 7999, Makkah 21955, Saudi Arabia
T: +966 11 265 7940 F: +966 11 207 0354
T: 920033345
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
27Sometimes it is the only marketing communication a prospect has. Therefore, it is a
BUSINESS CARD
5.2
good idea to make sure that your business card follows the rules of good marketing
Stationery
communication by building both emotional and rational involvement. There are two faces
of business card. 9x5cm in measurement. Business card examples are shown below.
Thakher Development Co.
P.O. Box 341707, Riyadh 11333
Eng. Abdulaziz S. Alaboudi
Kingdom of Saudi Arabia
T : +966 11 265 7944
Chief Executive Officer
F : +966 11 207 0354
alaboudi@thakher.com.sa
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
28The example below demonstrates the effectiveness of Thakher Makkah identity
5.3
DL ENVELOPE
elements on collateral materials such as envelopes. 22x11cm in measurement. Designs
Stationery
of internal demonstrate the flexibility of Thakher Makkah grid allowing for a range of
visually interesting layouts.
Thakher Development Co.
Riyadh Office
Makkah Office
P.O.Box 341707, Riyadh 11333, Saudi Arabia
P.O.Box 7999, Makkah 21955, Saudi Arabia
T: +966 11 265 7940 F: +966 11 207 0354
T: 920033345
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
29The examples below demonstrate the effectiveness of Thakher Makkah identity
A4 & A3 ENVELOPE
5.4
elements on collateral materials such as envelopes. 25x35cm (A4), 35x45cm (A3) in
Stationery
measurement. Designs of internal demonstrate the flexibility of Thakher Makkah grid
allowing for a range of visually interesting layouts.
Thakher Development Co.
Thakher Development Co.
Riyadh Office
Makkah Office
Riyadh Office
Makkah Office
P.O.Box 341707, Riyadh 11333, Saudi Arabia
P.O.Box 7999, Makkah 21955, Saudi Arabia
P.O.Box 341707, Riyadh 11333, Saudi Arabia
P.O.Box 7999, Makkah 21955, Saudi Arabia
T: +966 11 265 7940 F: +966 11 207 0354
T: 920033345
T: +966 11 265 7940 F: +966 11 207 0354
T: 920033345
thakher.com.sa
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
30A presentation folder is a kind of folder that holds loose papers or documents together
FOLDER
5.5
for organization and protection. Presentation folders usually consist of a sheet of heavy
Stationery
paper stock or other thin, but stiff, material which is folded in half with pockets in order
to keep paper documents. 25x35cm in measurement.
Thakher Development Co.
Riyadh Office
Makkah Office
P.O.Box 341707, Riyadh 11333, Saudi Arabia
P.O.Box 7999, Makkah 21955, Saudi Arabia
T: +966 11 265 7940 F: +966 11 207 0354
T: 920033345
thakher.com.sa
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
316.0
PRINT, ELECTRONIC & ONLINE CHANNELS
When implementing Thakher Makkah identity, always use
the electronic logo artwork provided.
The following pages document Thakher Makkah Artworks
available for both print and digital implementations.
Thakher Makkah, Brand Identity Guidelines
32The example below demonstrates the creative flexibility when implementing Thakher
POWERPOINT
6.1
Makkah identity elements in presentation, intranets and other digital communications.
PRESENTATION
Print & Online
(ENGLISH)
Channels
Thakher Makkah, Brand Identity Guidelines
33The example below demonstrates the creative flexibility when implementing Thakher
POWERPOINT
6.1
Makkah identity elements in presentation, intranets and other digital communications.
PRESENTATION
Print & Online
(ARABIC)
Channels
Thakher Makkah, Brand Identity Guidelines
34The example below demonstrates the creative flexibility when implementing
EMAIL SIGNATURE
6.2
Thakher Makkah identity elements in email signature, intranets and other digital
Print & Online
communications.
Channels
Eng. Tarek Bahaa
VP-Business Development, Marketing and Sales
Thakher Development Co.
P.O. Box 341707, Riyadh 11333
Kingdom of Saudi Arabia
T : +966 11 265 7944
F : +966 11 207 0354
M : +966 542 545 030
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
357.0
BRAND MATERIALS
When developing promotional items, it’s most
important to first consider the item itself. Is it an item
that fits well with the brand personality?
Many items are available in a wide range of shapes
and sizes. Consider for example all the different
options when choosing the right kind of pen. Should it
be a ballpoint, a fountain pen, a fineliner or a marker?
To name just a few. Then, we have to choose between
all the different shapes and materials and make sure
each of these are available in.
Because of the sheer endless possibilities, it is not
possible to come up with framed rules. The main
thing here, is to make sure the items are made of high
quality materials.
Thakher Makkah, Brand Identity Guidelines
36The example below demonstrates the creative flexibility when implementing Thakher
EMPLOYMENT
7.1
Makkah identity elements in folder, intranets and other digital communications.
CONTRACT FOLDER
Brand Materials
(1/2)
Employment Contract
Location
Makkah
Employee
Eng. Faisal Otaibi
Position
Marketing Manager
Thakher Development Co.
Riyadh Office
Makkah Office
P.O.Box 341707, Riyadh 11333, Saudi Arabia
P.O.Box 7999, Makkah 21955, Saudi Arabia
T: +966 11 265 7940 F: +966 11 207 0354
T: 920033345
thakher.com.sa
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
37The example below demonstrates the creative flexibility when implementing Thakher
EMPLOYMENT
7.1
Makkah identity elements in folder, intranets and other digital communications.
CONTRACT FOLDER
Brand Materials
(2/2)
Employment Contract
Location
Makkah
Employee
Eng. Faisal Otaibi
Position
Marketing Manager
Thakher Makkah, Brand Identity Guidelines
38The example below demonstrates a typical notepad design incorporating a slip case
A5 & A4
7.2
cover to house the document. A5 (14.85x21cm) & A4 (21x29.7cm) in measurement.
NOTEPAD
Brand Material
thakher.com.sa
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
39Double-wall mug and cup, with screen logo and pattern. When screening we need to
INTERNAL USE ITEMS
7.3
ensure that the integrity of the brand and its elements are produced to the highest quality.
Brand Materials
thakher.com.sa
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
40A mouse pad could be a perfect gift item since it makes the recipient happy and our
INTERNAL USE ITEMS
7.3
goal to promote the brand is highly achieved since the mouse pad will last for a long
Brand Materials
period of time.
thakher.com.sa
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
41What and how would you feel while recieving a desk calender? This gift item is a very
7.3
INTERNAL USE ITEMS
valuable one for both Thakher Makkah brand and the recipient. Plus, it’s a perfect
Brand Materials
vector/tool for Thakher Makkah brand awarness.
Thakher Makkah, Brand Identity Guidelines
42Many items are available in a wide range of shapes and sizes. Consider for example
CD STICKER,
7.4
all the different options when choosing the right kind of CD Jacket & Sticker. Then,
CD JACKET
Brand Materials
we have to choose between all the different shapes and materials each of these are
& USB
available in.
Thakher Development Co.
P.O. Box 341707, Riyadh 11333
Kingdom of Saudi Arabia
T : +966 11 265 7940
F : +966 11 207 0354
Thakher Development Co.
P.O. Box 341707, Riyadh 11333 T : +966 11 265 7940
thakher.com.sa
Kingdom of Saudi Arabia F : +966 11 207 0354
thakher.com.sa
Thakher Makkah, Brand Identity Guidelines
43Many items are available in a wide range of shapes and sizes. Consider for example
EMPLOYEE ID
7.5
all the different options when choosing the right kind of Access Card. Should it be
& PARKING PASS
Brand Materials
a Employee ID card or parking pass? To name just a few. Then, we have to choose
between all the different shapes and materials each of these are available in.
Thakher Makkah, Brand Identity Guidelines
44Exterior signage follows the same principles as that for interior wayfinding. In those
STREET SIGNAGE
7.6
instances in which exterior signage is required to ‘wrap’ around fascia elements, always
Brand Materials
ensure the individual components are equal in height as demonstrated below. The same
principle applies for exterior signage applications that appear on a single flat surface. In all
instances, Thakher Makkah identity standards must be adhered to for final implementation.
PRIMARY
PRIMARY
SECONDARY
TERTIARY
HIGH LEVEL
MID-LEVEL
LOW-LEVEL
LOW-LEVEL
IDENTIFICATION
IDENTIFICATION
DIRECTIONAL
INFORMATION
LARGE DIMENSION
MEDIUM DIMENSION
MEDIUM DIMENSION
SMALL DIMENSION
Confirmation of the brand,
Confirmation of the brand, to
Car park and pedestrian
Building information eg.
to be seen from main
be seen on vehicular and
directional.
Opening hours plaque.
approach roads.
pedestrian approach.
Architectural signs
Fascia signs
Wall mounted
Plaques
Wall/roof mounted
Monoliths
Free-standing
Thakher Makkah, Brand Identity Guidelines
45For promotional fleet, branding must contain the logo and the pattern, where both
TRANSPORTATION
7.7
elements have to be applied together. The application of the pattern without the
BRANDING
Brand Materials
logo is not permissible. The white fleet is the primary recommendation in line with
Thakher Makkah brand personality. Black vehicles may be used for premium events or
occasional promotions only, where the logo and the pattern will be in white color.
Thakher Makkah, Brand Identity Guidelines
46The examples below demonstrate the effectiveness of Thakher Makkah identity elements
NEWSLETTER
7.8
on collateral materials such as brochure covers. The title lockup has been adjusted to fit
Brand Materials
with the departmental lockup in this case. Use this arrangement when there is only one
tier of information in each division. Designs of internal spreads demonstrate the flexibility
of Thakher Makkah grid allowing for a range of visually interesting layouts.
ذاخـــــر مكـــــة
Thakher Makkah
المكـرمــة نشــرة
NEWSLETTER
1stإديتيون -مارش ، 2018
1st Edition – March, 2018
Add of the
Add of the
edition
edition
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محمـد بـن ابراهيـم السـبيعي وأولاده القابضـة
ليرتفـع جعـل أي. الطريـق قدمـا قصـف ثـم, انـه
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... قمنـا بتصميـم وتطو…The catalogue will be issued under 2 types of printing. The one shown below is the
THE CATALOGUE
7.9
embossed and UV effct on logo and insidectures where it will target VIPs. The UV effect
(ENGLISH)
Brand Materials
will be applied on the cover’s catalogue to make it rich and elegant.
Thakher Makkah, Brand Identity Guidelines
48The examples below demonstrate the effectiveness of Thakher Makkah identity elements
THE CATALOGUE
7.9
on collateral materials such as brochure covers. The title lockup has been adjusted to fit
(ENGLISH)
Brand Materials
with the departmental lockup in this case. Use this arrangement when there is only one
tier of information in each division. Designs of internal spreads demonstrate the flexibility
of Thakher Makkah grid allowing for a range of visually interesting layouts.
Thakher Makkah, Brand Identity Guidelines
49The examples below demonstrate the effectiveness of Thakher Makkah identity elements
THE CATALOGUE
7.9
on collateral materials such as brochure covers. The title lockup has been adjusted to fit
(ARABIC)
Brand Materials
with the departmental lockup in this case. Use this arrangement when there is only one
tier of information in each division. Designs of internal spreads demonstrate the flexibility
of Thakher Makkah grid allowing for a range of visually interesting layouts.
Thakher Makkah, Brand Identity Guidelines
50The paper bag is an important vector for brand awareness. Indeed, it will be used for
PAPER BAG
7.10
several occasions, such as coporate events, seminars and exhibitions where it will
Brand Materials
contain the collaterals.
Thakher Makkah, Brand Identity Guidelines
51The examples below demonstrate the effectiveness of Thakher Makkah identity elements
EVENT BOX
7.11
on collateral materials such as brochure covers. The title lockup has been adjusted to fit
Brand Materials
with the departmental lockup in this case. Use this arrangement when there is only one
tier of information in each division. Designs of internal spreads demonstrate the flexibility
of Thakher Makkah grid allowing for a range of visually interesting layouts.
Thakher Makkah, Brand Identity Guidelines
52Thakher Makkah Field Staff - such as supervisors, security people, construction workers,
UNIFORM
7.12
etc. - stand out with their Branded Uniform as a corporate identity element.f
Brand Materials
Construction Workers
Security
Supervisor
Thakher Makkah, Brand Identity Guidelines
53
