وزارة النقل والخدمات اللوجستية — وزارة النقل والخدمات اللوجستية

صفحات الدليل

�� MOTLS Brand Guidelines Road Anchor Saudi Arabia icon Train line Airplane wing

�� MOTLS Brand Guidelines All elements inspired by the logo can be employed in All interior and exterior designs. Square Triangle Circle Rectangle

�� MOTLS Brand Guidelines The logo and logotype (text) must be use in its entirety. it must always be produced exactly as shown. Logo Horizontal vertical logo Logo Stacked

�� MOTLS Brand Guidelines The are three color variations of the logotype and each one has been created for a particular application or production process. Pleas ensure that you choose the relevant version for your application. White Color Black

�� MOTLS Brand Guidelines The logotype is always surrounded by an area of clear space which re- mains free of other design elements, such as type and other logotypes. The construction of the exclusion zone area is based on the combined height of the type in the logotype. This is referred to as ‘X’. The same rule applies to the vertical logotype. Exclusion zone The Other Logo

�� MOTLS Brand Guidelines �� The examples shown here demonstrate how to use the logotypes correctly against white, colored and photographic backgrounds. Logotype on Color background Logotype on white background Logotype on dark photographic background

�� MOTLS Brand Guidelines The logotypes should always be reproduced from the master artwork provided. It should never be altered, re-drawn, re-colored or manipulated in any way. This page shows some mistakes that should be avoided. � �

�� MOTLS Brand Guidelines Wherever possible it is preferable to use the full color NCP logotype However in special circumstances, for example when the logotype is required on a small item, we have developed a stand-alone marque. Horizontal Logotype Horizontal Logotype Horizontal Logotype Horizontal Logotype

�� MOTLS Brand Guidelines There are three different language versions of MOTLS strapline; Arabic Latin and dual language Use the appropriate language version for the communication you are creating.

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�� MOTLS Brand Guidelines Our brand is made up of primary and secondary brand colors. �� of colors across different media and substrates is not an exact science, they should be matched visually according to each particular application. color codes Always use the correct color breakdowns for the color space you are cmyk : c 46 m 15 y 36 k 4 working in Pantone® and CMYK for print and RGB for on-screen. Tints Pantone: 2457 C RGB : R 139 G 170 B 53 of these colors may also be used. WEB : #8BAA998BAA99 color codes color codes cmyk : c 100 m 0 y 55 k 42 cmyk : c 100 m 61 y 32 k 96 Pantone: 329 C Pantone: Black 6 C RGB : R 0 G104 B94 RGB : R 16 G 24 B 32 WEB : #00685E WEB : #101820

�� MOTLS Brand Guidelines A palette of secondary colors is available to provide more variety when representing data through infographics, charts and diagramz. color codes color codes color codes cmyk : c 0 m 52 y 75 k 0 cmyk : c 0 m 16 y 68 k0 cmyk : c 0 m 89 y 82 k 30 See the Applications chapter for example. Pantone: 30-6 C Pantone: 141 C Pantone: 49-15 C RGB : R 229 G 146 B 86 RGB : R 242 G199 B92 RGB : R 161 G 53 B 37 WEB : #E59256 WEB : #F2C75C WEB : #A13525 color codes color codes color codes cmyk : c 0 m 38 y 76 k 27 cmyk : c 90 m 0 y 48 k 0 cmyk : c 100 m 18 y 0 k 34 Pantone: 21-13 C Pantone: 127-7 C Pantone: 113-16 C RGB : R 185 G 131 B 70 RGB : R 0 G 163 B 153 RGB : R 0 G103 B151 WEB : #B98346 WEB : #00A399 WEB : #006797

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�� MOTLS Brand Guidelines Our primary Arabic typeface is DIN Next LT Arabic. Our Arabic typeface can be used in the following weights; light, regular, medium and bold. We use DIN Next LT Arabic typeface in: All the artworks and applications. ��0123456789��

�� MOTLS Brand Guidelines Our primary English typeface is DIN Next LT Arabic. Our English typeface can be used in the following weights; light, regular and bold, We use DIN Next LT Arabic typeface in All the artworks and applications. �� Duis sem urna, vulputate non risus eu, eleifend scelerisque dui. Nullam ac tincidunt turpis. Aenean vestibulum at nisi eget dictum. Pellentesque sed ullamcorper purus, suscipit condimentum eros. Nunc bibendum nibh vel elit ullamcorper, nec pellentesque dolor ultrices. Nullam ultricies mauris tellus, vitae lobortis augue facilisis vel. Ut interdum nec diam sed porttitor.

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�� MOTLS Brand Guidelines To help communicate our messages clearly we can use iconography to help illustrate these ideas. This page shows how we should style our icons, using a consistent stroke weight color and simple concep We encourage creating �� Consistent stroke weight Gap between lines

�� MOTLS Brand Guidelines Icons can be visually pleasing and enhance the aesthetic appeal of a design. They support the notion of a product family or suite when the same icons and style are used in several places. We recommend using icons of the same “line” style as descriped here. See the Applications chapter for example.

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�� MOTLS Brand Guidelines Our imagery is a visual expression tool of our brand personality It has to be powerful, meticulous progressive. energetic and engaging It is creating the scenes of our brand is integral It is creating the scenes of our brand, and is integral.

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�� MOTLS Brand Guidelines Our visual language is composed of one fundamental graphic device: �� used as part of an illustration. The arrow can be utilized as a container for photography and messaging. The following pages language assets explain how and where to use our visual.

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�� MOTLS Brand Guidelines This theme can be applied to all social media accounts. �� Paths that connect us to the future ��

�� MOTLS Brand Guidelines color codes color codes color codes cmyk : c 0 m 16 y 68 k0 cmyk : c 0 m 89 y 82 k 30 cmyk : c 0 m 52 y 75 k 0 Pantone: 141 C Pantone: 49-15 C Pantone: 30-6 C RGB : R 242 G199 B92 RGB : R 161 G 53 B 37 RGB : R 229 G 146 B 86 WEB : #F2C75C WEB : #A13525 WEB : #E59256 color codes color codes color codes cmyk : c 100 m 18 y 0 k 34 cmyk : c 90 m 0 y 48 k 0 cmyk : c 0 m 38 y 76 k 27 Pantone: 113-16 C Pantone: 127-7 C Pantone: 21-13 C RGB : R 0 G103 B151 RGB : R 0 G 163 B 153 RGB : R 185 G 131 B 70 WEB : #006797 WEB : #00A399 WEB : #B98346

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�� MOTLS Brand Guidelines This theme can be applied to all social media accounts. �� Advisor to the Minister. Marketing and Advisor to the Minister. Marketing and Corporate Communication, Supervisor General Corporate Communication, Supervisor General

Gurmukhi MN Regular Point 10 mm 40 mm 10 mm 10 mm 20