البنك السعودي للإستثمار

البنك السعودي للإستثمار

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SAIB Brand Guidelines
Brand Guidelines Section 1 I "Brand Identity" Section 1 Brand Identity © The Saudi Investment Bank 2021
Brand Guidelines Logo Section 1 I "Brand Identity" Our brandmark is made up of two elements. We recommend using these elements together as a brandmark as shown. The symbol can also be used individually as required. Wordmark Symbol ������������������������������������������������ these elements Please contact SAIB Marketing Brand Identity Team Contact Person: Abdullatif Ali Al-Abdullatif Email: Aalabdullatif@saib.com.sa Tel.: + 966-11-8743000 | Ext.: 3271 Symbol Mail Address: ������������������������������������� P.O. Box 3533 Riyadh 11481 Kingdom of Saudi Arabia Wordmark © The Saudi Investment Bank 2021
Brand Guidelines Dimensions & Minimum Size Section 1 I "Brand Identity" Dimensions: Brandmark & Symbol X X 2X 2X 2X 2X 2X X X Always allow a minimum clear space equal to X — 25% of the width of the symbol. Minimum Size Brandmark The recommended minimum size is 30mm wide. 2X 2X X X 2X 2X 2X X X Symbol When the symbol is used separately from the wordmark, we recommend that it is not be reproduced at less than 5mm wide. Clear space = X Clear space = X Please Note Where possible, carry out production tests on the chosen materials to ensure legibility. 30mm 5mm Minimum sizes © The Saudi Investment Bank 2021
Brand Guidelines Colour Variations Section 1 I "Brand Identity" Full Colour This is the primary version of the brandmark and should be reproduced, wherever possible, against a white or light coloured background. Grey Scale For use as an alternate to the full colour version, Grey Scale Full Colour on premium applications or where colour use is limited to grey scale. Single Colour — White For use when the brandmark is applied on the brand colour or black. Single Colour — Black Single Colore- White Signle Color - Black For use when the brandmark is printed in black & white. Please Note Where possible, carry out production tests on ��������������������������������������������������� chosen colour. Full Colour Yellow © The Saudi Investment Bank 2021
Brand Guidelines Incorrect Usage Section 1 I "Brand Identity" Here are some examples of incorrect X X usage of the brandmark. Always use the approved master artwork. Never alter or recreate the brandmark. DO NOT change the proportions ����������������� X X DO NOT scale individual elements DO NOT change the spacial relationship X X DO NOT rotate (other than 90°) DO NOT change the colour © The Saudi Investment Bank 2021
Brand Guidelines Fonts Section 1 I "Brand Identity" English Typeface Co Text Bold Our English typeface is Co Text, which gives text � � � � � � � � � � � � � � � � � a modern and approachable look. It should be used for all corporate communication. It is available � � � � � � � � ��� � � in a variety of weights allowing for expressive A B C D E F G H I J K L M N O P application. Q R S T U V W X Y Z 1234567890 Arabic Typeface Our Arabic typeface is Co Text, which gives text a modern and approachable look. It should be used Co Text Regular for all corporate communication and is available in a variety of weights allowing for expressive � � � � � � � � � � � � � � � � � application. � � � � � � � � ��� � � Digital Typeface A B C D E F G H I J K L M N O P For digital applications such as Microsoft Word and Q R S T U V W X Y Z 1234567890 PowerPoint, the system font Arial Unicode should be used. Co Text Light � � � � � � � � � � � � � � � � � � � � � � � � � ��� � � A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890 © The Saudi Investment Bank 2021
Brand Guidelines Colour Palette Section 1 I "Brand Identity" Our colour palette consists of primary and secondary colours. Our primary colours are used across all brand communication. Our secondary colours can be Pantone 109 C Pantone 109 C used when additional colours are required within communication. • Pantone 109 C CMYK: 0.15.100.0 • Pantone Cool Gray 11 CMYK:40.30.20.66 All the colours in our palette should be reproduced in print as Pantone® spot colours where possible, or in CMYK. RGB values should be used for all screen-based applications and digital printing. The colours shown here are not intended to match the Pantone® colour standards and are an indication only. Pantone is a registered trademark of Pantone®. © The Saudi Investment Bank 2021
Brand Guidelines Secondary Colours Section 1 I "Brand Identity" Pantone Warm Grey 2 C Pantone 7744 C Pantone 7578 C Pantone 5135 C Pantone 8421 C – Metallic Pantone 647 C © The Saudi Investment Bank 2021
Brand Guidelines Co-Branding Guidelines Section 1 I "Brand Identity" When using multiple brand names together on a single product or service, the same rules apply. When multiple brand identities are used, SAIB must remain on the far left and at the top if there is more than one row. Please Note: This is a temporary, transitional solution until %60 %40 SAIB develop their sub brand identities. We recommend developing a Monolithic brand architecture. © The Saudi Investment Bank 2021
Brand Guidelines Section 1 I "Saib Digital" Thank You © The Saudi Investment Bank 2021