ذيب — ذيب | وسمينيا

صفحات الدليل

ts of down town Riyadh connected. The dream turned into a promise to not only provide another car rental service but to yet lay down the best affordable options before customers of all needs. and is there- 54 25,000 fore Saudi Arabia number 1 partner for renting cars.

Logo components ��symbol �� descriptor�� Symbol Descriptor Minimum Clear Space �� 2X 2X �� 1 X 0.5X 1 X 2X 2X

Logo Minimum Size Without Descriptor With Descriptor Where possible, carry out production tests on The logo must never be reporduced less than 45X51mm. The logo must never be reproduced less than 100X126mm alternative materials to ensure legibility. 126mm 51mm 45mm 100mm Trade Mark and Registration Without Descriptor With Descriptor The and appear at the right-hand side, aligned Use this version for print and digital materials not published Use this version for digital materials published onTheeb.com onTheeb.com (e.g. emails, case studies, presentations) (e.g. product microsites, ads) with the upper side of the logotype.

Logo Usage Primary Secondary Vertical Horizontal Color Variation Inlightbackgrounds,thedescriptor Indarkbackgrounds,thedescriptor color alters to Neutral Grey. color alters to Light Grey. Black and White version for White Black and White version for Black Background Background

Logo Size A5(148x210)–thelogo34mm(25%ofthewidth) 92mm A4(210x297)thelogo50mm(25%ofthewidth) 42mm A3(297x420)–thelogo75mm(25%ofthewidth) 58mm

Incorrect Usage Always use approved master artwork. Never alter or recreate the Logo. Opposite are examples of incorrect use of Theeb logo. Spacing between logo components Direction of symbol Colors of the logo Sizes of the logo components Background colors Strokes around the symbol Rent a Car Background picture Rotation of symbol Font of the descriptor

Identity Elements

Color Scheme and Percentage PrimaryColors SupporiveColor 50% 05% Theeb Petroleum Gradient Color Gray Dark Gray Light Gray SecondaryColor SecondaryColor 35 10 % % Blue Pink Color Scheme and Percentage C83M43Y00K21 C00M37Y08K00 C42M31Y24K00 C00M00Y00K20 C65M48Y37K28 Pantone Solid Coated Pantone Solid Coated Pantone Solid Coated Pantone Solid Coated Pantone Solid Coated 7686-C 431-C 686-C 429-C Cool Grey 2-C R29G79B144 R212G160B184 R164G169B173 R164G169B173 R92G102B112 Jotun 960 InteriorColors Jotun 960 InteriorColors Jotun 960 InteriorColors Jotun 960 InteriorColors Jotun 960 InteriorColors S 4050-R80B / 22- B7 S 2030-R10B / 20- B3 S 3502-G / 06-C4 S 1502-G50Y / 06-D1 ----- PrimaryGradient Brand Gradient SecondaryGradient

Typeface

Fonts Family Themixarab - Bold �� Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn �� Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz غ ع ظ ط ض ص ش س ز ر ذ د خ ح ج ث ت ب ا ي و ه ن م ل ك ق ف Thesansarab - SemiLight Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz �� Click Here to Downlowd Brand Fonts

Typography Hierarchy Headlines set Headline/Heading textsetinTheMixArabic عنوان هنا ExtraBold Sub heading example مثال عنوان الفرعي Sub headingtext setinTheMixArabic Bold Standfirst introductory paragraph set in Neo Tech Standfirst/Introduction عنوان الفقرة التمهيدية هنا setinTheMixArabic Plain BodyCopyset in عنوان الهيئة هنا عنوان الهيئة Body copy example set in TheSansArab هنا عنوان الهيئة هنا عنوان The Sans Arab. Body SemiBold الهيئة هنا عنوان الهيئة هنا copy example set in The عنوان. عنوان الهيئة هنا عنوان Sans Arab. Body copy الهيئة هنا عنوان الهيئة هنا example set in Sans Arab SmallPrint/HeavyBody ��Lorem Ipsum�� Small print or heavy body copy set Copy9point orless �� in TheSansArab Semi Light. Small setinTheSansArab �� print or heavy body copy set in SemiLight �� TheSansArab Semi Light. Small print �� or heavy body copy set in TheSans �� Arab Semi Light. Small print or heavy �� body copy set in TheSansArab Semi �� Light. HighlightedText/Calls Call to action TheMixArabic Plain toaction setin TheMixArabic - Plain Click Here to Downlowd Brand Fonts

Visual Style

Picture Style

Iconography �� Contact Search Back More �� Location Warning/Danger Car Maintenance Membership Credit Card Cash Fax Telephone Accident Paint Cleaning Rent Documents Airport Help on Road Customer Service Mail Business Services Handicap Tow truck Deal

On White Background Servies Style On Dark Background الشروط: والأحكام . وقود ممتلئ 1ممتلئ: مقابل سيكون خزان الوقود ممتلئا بالكـامل عند استئجار السيارة، كذلك عند إعادة السيارة يجب أن يكون خزان الوقود ممتلئا بالكامل. . طريقة احتساب 2المستخدم: الوقود فـي حـال إعـادة الـسـيـارة بـوقـود غـيـر ممتلئ يتم احتساب تكلفة الوقود الناقص حسب الـــتـــســـعــيــرة مــن الـجـهـة الـرسـمـيـة، إضـافـة إلـى رسـوم خـدمـة ريال 23ضـريـبـة شـامـلـة القيمة المضافة.

Pattern Patten System حياكم! اهللا

Brand Architecture

Sub Brands

Theeb Membership العضوية الماسية س العضوية الذهبية العضوية الفضية العضوية الربونزية عضوية عطاء Diamond Membership m Gold Membership Silver Membership Bronze Membership Ata’a Membership �� Name �� Name �� Name �� Name �� Name Theeb rent a car �� Theeb rent a car �� Theeb rent a car Theeb rent a car �� Theeb rent a car Member no Member no �� Member no �� Member no Member no �� 10001209 �� 10001209 �� 10001209 �� 10001209 10001209 �� Rent discount Rent discount �� Rent discount �� Rent discount Rent discount �� %10 �� %15 �� %17 �� %20 %12 �� Viewthemembershipbenefits Viewthemembershipbenefits Viewthemembershipbenefits Viewthemembershipbenefits Viewthemembershipbenefits �� Viewthemembershipbenefits 920000572 920000572 920000572 920000572 920000572