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صفحات الدليل
THIQAH BRAND GUIDELINE © THIQAH Brand Guideline Version 1.0 | December, 2017
contents Brand Strategy Typography Stationary set Advertising Co-Branding 1.0 4.0 6.0 8.0 10.0 Brand Positioning Arabic typeface Grid Print Ad intro 4 26 59 84 144 Brand Idea latin typeface Busines card 10x10 grid Owner 5 27 64 93 145 Brand Personality System Defult Typeface Letterhead Logo tag Partner 6 28 65 97 149 Emotional Benefits Dont’s A4 envelope Brand panel Enabler 7 29 67 101 153 Functional Benefits Literature Colour Hierarchy A3 envelope Templates Provider 8 30 68 104 157 Attributes THIQAH in Caps A5 envelope Events 9 31 69 158 Digital 9.0 DL envelope 70 Brand mark 2.0 Gift Items 11.0 Twitter 126 Folder 71 Structure 11 Bag 162 Visual System 5.0 Instagram 129 A5 Notepad 72 Decoding 12 Notebook-pen-flash 163 Youtube 131 ID Card 73 Master visual 33 Brand Mark 13 Card holder 164 Linkedin 133 Stamp 74 secondary visual 34 Primary Brand Mark 14 Mouse pad 165 Email Signuture 135 Brooch 75 patterns 35 Clear Space 15 Mug 166 Newsletter 136 Iconography 39 Photography Style 7.0 Dont’s 16 Paper cup 167 Email Announcment 137 Infographic 46 Variations 17 Coaster-keychain 168 What we photograph 77 Website 138 Interconnected elements 48 T-shirt 169 Color treatment 78 Screensaver 139 Feature & Basic charts 49 Color palette 3.0 Cap 170 Brand placement 79 Wallpaper 140 Do’s and Dont’s 55 Primary Color 19 Headshots 80 PowerPoint© template 141 Illustration style 57 Specification 20 Stock photography 81 Word© template 142 Secondary Colors 21 Dont’s 82 Color Balance 22 Colors Tints 23 Do’…
Brand Strategy | Our brand is more than our Primary Color logo, name or slogan it’s Specification Secondary Colors the entire experience our Color Balance Colors Tints prospects and customers Do’s and Dont’s have with our company, product or service. 1.0 © THIQAH Brand Guideline Version 1.0 | December, 2017 3 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Strategy | Brand Positioning Driven by an idea the unifies and is true to the business. Brand Idea Resonance Brand Persona Judgements Emotional Benefits Feelings Functional Benefits Performance Attributes Salience © THIQAH Brand Guideline Version 1.0 | December, 2017 4 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Strategy | Brand Idea What do we represent. ACTIONS VALUES Brand ACTIONS VALUES What we do How we do it Idea ACTIONS VALUES ACTIONS VALUES © THIQAH Brand Guideline Version 1.0 | December, 2017 5 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Strategy | Brand Personality Brand Characteristics. Data Services Versatile | Innovative Brand Characteristics E-Solutions Business Services Impactful | Ambitious Experimental | Professional © THIQAH Brand Guideline Version 1.0 | December, 2017 6 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Strategy | Emotional Benefits • Young & ambitious workforce • Flexible & versatile in managing client needs • Determined to exceed expectations • Fresh outlook on what is needed Emotional by the client and community alike CUSTOMER will get © THIQAH Brand Guideline Version 1.0 | December, 2017 7 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Strategy | Functional Benefits • High Standards in competencies • Able to develop manage maintain and enhance solutions • Quick on delivery of Functional sustainable solutions CUSTOMER will get © THIQAH Brand Guideline Version 1.0 | December, 2017 8 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Strategy | Attributes What Makes Us Different? Point of Parity Provides Support to enhance government entities performance in the form of IT & Data services. Point of Difference • Highest caliber in the form of young Saudi professionals • Flexible in terms of the variety of services provided for each solution • Stand alone products that benefit the community • Quick wins for clients • Focused on labor force solutions • Service provider • Solution come in the form of IT © THIQAH Brand Guideline Version 1.0 | December, 2017 9 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Mark | Our Brand mark is what represents Structure us to the world out there. Putting Decoding Brand Mark in mind that eyes are an essential Primary Brand Mark Clear Space channel of communication , we are Dont’s Variations adopting a brand mark that tells our story and reflects the energetic and ambitious team we are. 2.0 © THIQAH Brand Guideline Version 1.0 | December, 2017 10 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Mark | Structure Structure brings restraint, order, rhythm, and comfort to a mark. Put care, time, and effort into the exactness of your drawing. There is beauty in the perfection of craft. It also establishes your playing field, making variation more noticeable. © THIQAH Brand Guideline Version 1.0 | December, 2017 11 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Mark | Decoding The THIQAH brand mark represents the integrated interconnection Why this shape? of the THIQAH offer, showing the the power button represents what Thiqah does, linked passage of information empowering businesses to adopt the future. between our team and our partners. It also represents the unlimited opportunities to grow and unfold into new grounds and opportunities; constantly building new systems, new services and new frontiers. Why the curve? Why Dark Gray? Curves resembles sustainability, flexibility and friendliness. The while the lighter part resembles the young curves add a feeling of openness that defines thiqah tendency professionalism that drives Thiqah’s success, the dark gray to take brave actions that will drastically improve the business projects the deep impact thiqah has on the society. environment in the kingdom. Why blue? Blue is linked to Thiqah and it gives you the feeling of trustworthiness. © THIQAH Brand Guideline Version 1.0 | December, 2017 12 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Mark The THIQAH brand mark is one of the key components of its visual identity system. The correct usage of the brand mark plays an important role in the consistency and clarity of communication of the brand. © THIQAH Brand Guideline Version 1.0 | December, 2017 13 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Mark | Primary Brand Mark The THIQAH brand mark consists of the Stratanet Symbol and an Arabic and Latin word mark. The relative sizes and positions of the elements within the brand mark are fixed. The brand mark should only be reproduced from the master artworks and should not be redrawn or altered in any way. © THIQAH Brand Guideline Version 1.0 | December, 2017 14 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Mark | Clear Space To ensure prominence and legibility, the brand mark is always surrounded by an area of clear space. Nothing should ever encroach into this area. The construction of the clear space is based on the width of the leftmost shape. Ideally more clear space should be given when available. © THIQAH Brand Guideline Version 1.0 | December, 2017 15 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Mark | Dont’s The way that you use the logo afects the impact of your communications and our brand image. We are still a young brand, Do not Stretch or Do not Recolor the Do not Scan oe allow poor quality and it is important to us that our Skew The Brand Mark Brand Mark reproduction of the brand mark logo is always used correctly. Please Don’t .. Please be mindful of these common errors when using the different logo versions. Do not Use Transparency with Do not Resize Do not Add glow or the full color logo or Move other effects Do not destroy the relationship of the Do not Rotate the Do not Add emblem and word mark Brand Mark drop shadows © THIQAH Brand Guideline Version 1.0 | December, 2017 16 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Brand Mark | Variations The color THIQAH brandmark must always appear on a white background. A grayscale version has been created for applications that are not produced in full color but that will display black and white imagery. Applications of this nature could be duotone or even newspaper jobs. © THIQAH Brand Guideline Version 1.0 | December, 2017 17 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Corporate Colors | Our Corporate Color is Primary Color reflected in all graphic Specification Secondary Colors elements and should Color Balance Colors Tints be followed on the Do’s and Dont’s development process of any material. These colors are the blood of the brand, 3.0 treat them accordingly. © THIQAH Brand Guideline Version 1.0 | December, 2017 18 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Corporate Colors | Primary Color © THIQAH Brand Guideline Version 1.0 | December, 2017 19 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Corporate Colors | Specification © THIQAH DARK GRAY © THIQAH CYAN Pantone + CMYK C P 179-14 Pantone C 298 Pantone + CMYK U P 179-14 Pantone U 298 CMYK 0 0 0 89 CMYK 65 10 1 0 RGB 67 67 69 RGB 60 180 229 #434345 #3cb4e5 © THIQAH Brand Guideline Version 1.0 | December, 2017 20 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Corporate Colors | Secondary Colors © THIQAH Dark BLUE © THIQAH PURPLE THIQAH BLUE Pantone C 7668 Pantone C 299 Pantone C 7703 Pantone U 7668 Pantone U 299 Pantone U 7703 CMYK 67 59 14 1 CMYK 81 18 0 0 CMYK 82 21 17 0 RGB 103 110 159 RGB 0 160 223 RGB 0 154 191 #676e9f #00a0df #009abf © THIQAH AMULET © THIQAH MINT GREEN Pantone C 359 Pantone C 3385 Pantone U 359 Pantone U 3385 CMYK 40 0 64 0 CMYK 63 0 45 0 RGB 161 214 131 RGB 59 212 174 #a1d683 #3bd4ae © THIQAH Brand Guideline Version 1.0 | December, 2017 21 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Corporate Colors | Color Balance The colour balance across all communications is important in order to maintain a consistent visual image. This chart shows the proportion in which the Colours should be combined. © THIQAH Brand Guideline Version 1.0 | December, 2017 22 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Corporate Colors | Tints © THIQAH Brand Guideline Version 1.0 | December, 2017 23 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Corporate Colors | Do’s and Dont’s © THIQAH Brand Guideline Version 1.0 | December, 2017 24 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Typography | Our Typography is one of the Arabic typeface characters that defines what latin typeface System Defult Typeface Thiqah brand stands for. It’s Dont’s Literature Colour Hierarchy aligned with our tonality and THIQAH in Caps enforces our voice. 4.0 © THIQAH Brand Guideline Version 1.0 | December, 2017 25 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Typography | Arabic typeface Typography is a powerful tool in the thiqah visual identity. It helps create أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ recognition of the brand and plays a signi cant role in delivering the Tanseek Modern Pro Arabic ف ق ك ل م ن هـ و لا ي ٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ tone of our communications. Light Tanseek Modern Pro Arabic The thiqah typeface is Tanseek pro أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ This family has been chosen as it is a modern, legible font that has Tanseek Modern Pro Arabic ف ق ك ل م ن هـ و لا ي ٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ both Latin and Arabic versions. Book The Arabic should only be used in the Light, Book, Mudiam and Bold weight. أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ Tanseek Modern Pro Arabic ف ق ك ل م ن هـ و لا ي ٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ Medum أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ Tanseek Modern Pro Arabic ف ق ك ل م ن هـ و لا ي ٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ Bold © THIQAH Brand Guideline Version 1.0 | December, 2017 26 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Typography | Latin typeface Typography is a powerful tool in the thiqah visual identity. It helps create ABCDEFGHIJKLMNOPQRSTUVWXYZ recognition of the brand and plays a signi cant role in delivering the Tanseek Modern Pro English abcdefghijklmnopqrstuvwxyz1234567890 tone of our communications. Light Tanseek Modern Pro English The thiqah typeface is Tanseek pro ABCDEFGHIJKLMNOPQRSTUVWXYZ This family has been chosen as it is a modern, legible font that has Tanseek Modern Pro English abcdefghijklmnopqrstuvwxyz1234567890 both Latin and Arabic versions. Book The Arabic should only be used in the Light, Book, Mudiam and Bold weight. ABCDEFGHIJKLMNOPQRSTUVWXYZ Tanseek Modern Pro English abcdefghijklmnopqrstuvwxyz1234567890 Medum ABCDEFGHIJKLMNOPQRSTUVWXYZ Tanseek Modern Pro English abcdefghijklmnopqrstuvwxyz1234567890 Bold © THIQAH Brand Guideline Version 1.0 | December, 2017 27 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Typography | System Defult Typeface Typography is a powerful tool in the thiqah visual identity. It helps create أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ recognition of the brand and plays a signi cant role in delivering the Microsoft Sans Serif tone of our communications. ف ق ك ل م ن هـ و لا ي ٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ Arabic ABCDEFGHIJKLMNOPQRSTUVWXYZ Microsoft Sans Serif abcdefghijklmnopqrstuvwxyz1234567890 English © THIQAH Brand Guideline Version 1.0 | December, 2017 28 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Typography | Dont’s 1. Do not use light for headlines 2. Avoid excessively wide spacing 3. Avoid excessively narrow spacing 4. Never add a stroke around a type 5. Never apply a drop shadow 6. Never distort type © THIQAH Brand Guideline Version 1.0 | December, 2017 29 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Typography | Literature Colour Hierarchy Using many colours can be distracting. The hierarchies shown A4 page to the left are a visual aid when deciding what colours to use for literature. Pantone Pantone Main Headline Tanseek Modern Pro Arabic / Medium 45 pt Sub line Tanseek Modern Pro Arabic/ Medium Body text 27 pt Tanseek Modern Pro Arabic / Medium 18 pt Footer Tanseek Modern Pro Arabic/ Medium 13 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 30 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Typography | THIQAH IN CAPS | Do’s and Don’ts THIQAH’s Brand name should always be written in capital letters. © THIQAH Brand Guideline Version 1.0 | December, 2017 31 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Our Visual System is the Master visual combination of details defined secondary visual patterns by who we are and how the Iconography Infographic brand is built. They set the Interconnected elements Feature & Basic charts personality of the brand and Do’s and Dont’s Illustration style how it’s presented. 5.0 © THIQAH Brand Guideline Version 1.0 | December, 2017 32 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Master Visual The graphic devices are the key elements that build recognition of the thiqah brand. The main graphic device is the «Emblem» Going with the emblem is our choice to further imprint the new logo recognition in minds in an indirect way. The system visualize the continuous unity and stability of Thiqah. The colors provide harmony and enhance the primary color of Thiqah which is, blue and not overpower it. © THIQAH Brand Guideline Version 1.0 | December, 2017 33 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Secondary Visual The graphic devices are the key elements that build recognition of the thiqah brand. The main graphic device is the «Emblem» Going with the emblem is our choice to further imprint the new logo recognition in minds in an indirect way. The system visualize the continuous unity and stability of Thiqah. The colors provide harmony and enhance the primary color of Thiqah which is, blue and not overpower it. © THIQAH Brand Guideline Version 1.0 | December, 2017 34 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Patterns A pattern, apart from the term’s use to mean “Template”, and is a discernible regularity in the world or in a manmade design. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeating like a wallpaper. Stroke thickness A0 = 2.0 pt A1 = 1.5 pt A2 = 1.0 pt A3 = 0.7 pt A4 = 0.5 pt A5 = 0.25 pt Brand Guideline © Thiqah 2017– Version 1.2
Visual System | Patterns A pattern, apart from the term’s use to mean “Template”, and is a discernible regularity in the world or in a manmade design. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeating like a wallpaper. Stroke thickness A0 = 2.0 pt A1 = 1.5 pt A2 = 1.0 pt A3 = 0.7 pt A4 = 0.5 pt A5 = 0.25 pt Brand Guideline © Thiqah 2017– Version 1.2
Visual System | Patterns A pattern, apart from the term’s use to mean “Template”, and is a discernible regularity in the world or in a manmade design. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeating like a wallpaper. Stroke thickness A0 = 2.0 pt A1 = 1.5 pt A2 = 1.0 pt A3 = 0.7 pt A4 = 0.5 pt A5 = 0.25 pt Brand Guideline © Thiqah 2017– Version 1.2
Visual System | Patterns A pattern, apart from the term’s use to mean “Template”, and is a discernible regularity in the world or in a manmade design. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeating like a wallpaper. Stroke thickness A0 = 2.0 pt A1 = 1.5 pt A2 = 1.0 pt A3 = 0.7 pt A4 = 0.5 pt A5 = 0.25 pt Brand Guideline © Thiqah 2017– Version 1.2
Visual System | Iconography | Main Icons © THIQAH Brand Guideline Version 1.0 | December, 2017 39 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Iconography | Icon color and variations © THIQAH Brand Guideline Version 1.0 | December, 2017 40 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Iconography | Collection © THIQAH Brand Guideline Version 1.0 | December, 2017 41 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Iconography | Collection © THIQAH Brand Guideline Version 1.0 | December, 2017 42 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Iconography | Secondary Icons © THIQAH Brand Guideline Version 1.0 | December, 2017 43 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Iconography | Icon color and variations © THIQAH Brand Guideline Version 1.0 | December, 2017 44 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Iconography | Collection © THIQAH Brand Guideline Version 1.0 | December, 2017 45 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | color usage Use color strategically to communicate information through charts and graphics. In general, minimize the overall number of colors used. When multiple colors used, make sure there is contrast between them. Follow the guidance when choosing color combinations. Make sure there is clear space around the infographics for extreme impact. Avoid complex layouts and clutter. © THIQAH Brand Guideline Version 1.0 | December, 2017 46 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | color balance © THIQAH Brand Guideline Version 1.0 | December, 2017 47 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | Interconnected elements © THIQAH Brand Guideline Version 1.0 | December, 2017 48 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | Feature charts Use this if the overall composition is basic and you want the main focus on the chart information and data. NOTE: Examples are shown for illustrative purposes only. © THIQAH Brand Guideline Version 1.0 | December, 2017 49 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | Basic charts Pie charts use of color communicate different quantities. Bar charts is a way to make comparisons. NOTE: Examples are shown for illustrative purposes only. © THIQAH Brand Guideline Version 1.0 | December, 2017 50 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | Basic charts Bar charts is a way to make comparisons. NOTE: Examples are shown for illustrative purposes only. © THIQAH Brand Guideline Version 1.0 | December, 2017 51 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | Basic charts Line charts if used highlight the information that you want to stand out. NOTE: Examples are shown for illustrative purposes only. © THIQAH Brand Guideline Version 1.0 | December, 2017 52 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | Basic Numbers | Latin Use large numbers to show the importance of the number and make it the focal point without compromising the composition. NOTE: Examples are shown for illustrative purposes only. © THIQAH Brand Guideline Version 1.0 | December, 2017 53 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | Basic Numbers | Arabic Use large numbers to show the importance of the number and make it the focal point without compromising the composition. NOTE: Examples are shown for illustrative purposes only. © THIQAH Brand Guideline Version 1.0 | December, 2017 54 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | Do’s © THIQAH Brand Guideline Version 1.0 | December, 2017 55 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | Dont’s © THIQAH Brand Guideline Version 1.0 | December, 2017 56 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Visual System | Infographic | Illustration style © THIQAH Brand Guideline Version 1.0 | December, 2017 57 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationary set | Our Stationary is the embassador Grid of the brand. The stationary is Busines card Letterhead what people receive and build thier A4 envelope A3 envelope opinions about the brand on them. A5 envelope DL envelope Folder A5 Notepad ID Card Stamp Brooch 6.0 © THIQAH Brand Guideline Version 1.0 | December, 2017 58 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationary | 10X10 Grid Methodology The grid methodlogy helps us when we build a THIQAH stationary. its help us position all elements consistently across all our stationary set. The 10X10 grid is further subdivided into 20X20 squares for ultimate ease of use and flexibility. © THIQAH Brand Guideline Version 1.0 | December, 2017 59 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationary | 10X10 Grid | Applying the grid The 10x10 grid can simply be stretched to work on any print size. © THIQAH Brand Guideline Version 1.0 | December, 2017 60 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationary | Logo Tag | Placement On stationary, the Thiqah logo should always appear in the top right corner, in the front of design. for the back of deign should appear in the bootom right. Front Back The colour thiqah brand mark must always appear on Full Color. © THIQAH Brand Guideline Version 1.0 | December, 2017 61 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationary | Logo Dimensions The dimensions of the THIQAH logo are defined specifically for each size. This is to ensure that the logo has the correct presence on each format. 15% Width of the design 10% Width of the design the Thiqah logo size in front of the stationary should be 15%, for the back should be 10%. © THIQAH Brand Guideline Version 1.0 | December, 2017 62 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationary | Logo Dimensions Exceptions The dimensions of the THIQAH logo are defined specifically for each size. This is to ensure that the logo has the correct presence on each format. for the business card and id card the size of the logo should be 20% . 20% Width of ID 20% hight of Buisness card 20% © THIQAH Brand Guideline Version 1.0 | December, 2017 63 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | Busines card Stationery plays an important role in maintaining a positive and professional image of our organization. This section explains how to use the basic elements within the context of thiqah stationery. Tanseek Modern Pro Document dimensions: Tanseek Modern Pro Arabic Bold 10 pt Arabic / Medium 85 x 55 mm 10 pt Paper stock: Conqueror smooth, Diamond White, 220 gsm Note: Shown 150% of actual size All dimensions shown are in millimetres. Tanseek Modern Pro Arabic / Medium Please Don’t forget to remove the 7 pt grid and the QR code before you size of Qr 1 x 1cm Tanseek Modern Pro print the business card. Arabic / Medium 7 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 64 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | Letterhead Stationery plays an important role in maintaining a positive and professional image of our organization. This section explains how to use the basic elements within the context of thiqah stationery. Tanseek Modern Pro Tanseek Modern Pro Arabic/ Bold Arabic / Book 18 pt 18 pt Document dimensions: A4 297 x 210 mm Paper stock: Conqueror smooth, Diamond White, 100 gsm Note: Shown 50% of actual size All dimensions shown are in millimetres. Please Don’t forget to remove the grid before you print the Design. Tanseek Modern Pro Arabic / Medium 12 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 65 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | Letterhead Stationery plays an important role in maintaining a positive and professional image of our organization. This section explains how to use the basic elements within the context of thiqah stationery. Tanseek Modern Pro Tanseek Modern Pro Arabic/ Bold Arabic / Book 18 pt 18 pt Document dimensions: A4 297 x 210 mm Paper stock: Conqueror smooth, Diamond White, 100 gsm Note: Shown 50% of actual size All dimensions shown are in millimetres. Please Don’t forget to remove the grid before you print the Design. Tanseek Modern Pro Arabic / Medium 12 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 66 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | A4 envelope Stationery plays an important role in maintaining a positive and professional image of our organization. This section explains how to use the basic elements within the context of thiqah stationery. Document dimensions: 230 x 325 mm Paper stock: Conqueror smooth, Diamond White, 220 gsm Note: Shown 100% of actual size All dimensions shown are in millimetres. Please Don’t forget to remove the grid before you print the Design. Tanseek Modern Pro Arabic / Medium 14 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 67 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | A3 envelope Stationery plays an important role in maintaining a positive and professional image of our organization. This section explains how to use the basic elements within the context of thiqah stationery. Document dimensions: 297 x 420 mm Paper stock: Conqueror smooth, Diamond White, envelop Note: Shown 50% of actual size All dimensions shown are in millimetres. Please Don’t forget to remove the grid before you print the Design. Tanseek Modern Pro Arabic/ Medium 19 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 68 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | A5 envelope Stationery plays an important role in maintaining a positive and professional image of our organization. This section explains how to use the basic elements within the context of thiqah stationery. Document dimensions: 230 x 162 mm Paper stock: Conqueror smooth, Diamond White, envelop Note: Shown 100% of actual size All dimensions shown are in millimetres. Please Don’t forget to remove the grid before you print the Design. Tanseek Modern Pro Arabic/ Medium 14 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 69 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | DL envelope Stationery plays an important role in maintaining a positive and professional image of our organization. This section explains how to use the basic elements within the context of thiqah stationery. Document dimensions: 220 x 110 mm Paper stock: Conqueror smooth, Diamond White, envelop Note: Shown 100% of actual size All dimensions shown are in millimetres. Please Don’t forget to remove the grid before you print the Design. Tanseek Modern Pro Arabic / Medium 13 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 70 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | Folder Stationery plays an important role in maintaining a positive and professional image of our organization. This section explains how to use the basic elements within the context of thiqah stationery. Document dimensions: 460 x 310 mm Paper stock: Conqueror smooth, Diamond White, envelop Note: Shown 50% of actual size All dimensions shown are in millimetres. Tanseek Modern Pro Arabic/ Medium 18 pt Please Don’t forget to remove the grid before you print the Design. © THIQAH Brand Guideline Version 1.0 | December, 2017 71 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | A5 Notepad Stationery plays an important role in maintaining a positive and professional image of our organization. This section explains how to use the basic elements within the context of thiqah stationery. Tanseek Modern Pro Arabic/ Medium 6.5 pt Document dimensions: 105 x 148.5 mm Paper stock: Conqueror smooth, Diamond White. Note: Shown 100% of actual size All dimensions shown are in millimetres. Tanseek Modern Pro Arabic/ Medium Please Don’t forget to remove the 8 pt grid before you print the Design. © THIQAH Brand Guideline Version 1.0 | December, 2017 72 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | ID Card Stationery plays an important role in maintaining a positive and professional image of our organization. This section explains how to use the basic elements within the context of thiqah stationery. Tanseek Modern Pro Tanseek Modern Pro Arabic/ Medium 8 pt Arabic/ Medium 9 pt Document dimensions: 54 x 86 mm Paper stock: Conqueror smooth, Diamond White, envelop Tanseek Modern Pro Arabic/ Bold Note: Shown 150% of actual size 13 pt All dimensions shown are in millimetres. Tanseek Modern Pro Arabic/ Bold 19 pt Please Don’t forget to remove the grid before you print the Design. Tanseek Modern Pro Arabic/Medium 7 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 73 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | Stamp Document dimensions: 40 x 40 mm © THIQAH Brand Guideline Version 1.0 | December, 2017 74 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Stationery | Brooch Brooch dimensions: 20 x 20 mm © THIQAH Brand Guideline Version 1.0 | December, 2017 75 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Photography Style | Our Photography Style is the What we photograph tool we reflect the everyday’s Color treatment Brand placement life moment with. They are Headshots Stock photography a literal reflection of how we Dont’s want to look. 7.0 NOTE: All images used within the guidelines are reference only They are only indicative of the photographic style we wish to establish. © THIQAH Brand Guideline Version 1.0 | December, 2017 76 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Photography | What we photograph Non lifestyle images Lifestyle images Tech images Special case images Example 1 Example 1 Example 1 Example 1 Example 2 Example 2 Example 2 Example 2 © THIQAH Brand Guideline Version 1.0 | December, 2017 77 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Photography | Color treatment Layers panel demonstrating Using the brush paint on the area to color using THIQAH step by step process Select the areas to color using the pen tool colors and set the layer blending option to HUE © THIQAH Brand Guideline Version 1.0 | December, 2017 78 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Photography | Brand placement Layers panel demonstrating Place the THIQAH logo where you see fit and set the layer Paint the photo using THIQAH color and set the layer step by step process blending option to MULTIPLY blending option to HUE © THIQAH Brand Guideline Version 1.0 | December, 2017 79 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Photography | Headshots Headshots should be a consistent format to reflect the brand Example 1 Example 1 standards. Principles: • Place subject to THIQAH natural environment. • Use natural, eye leveled angle. • Use diffused light and avoid dramatic shadows. • Avoid staged headshots. • The image could be black and white (example2) and have the graphic system. Example 2 Example 2 © THIQAH Brand Guideline Version 1.0 | December, 2017 80 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Photography | Stock photography In certin cases we use stock photography. follow these principles to make sure stock photos reflect the brand standards. Principles: • Must fit within the image guidance. • Always obtain the required image rights. • Photo must be high resolution. The minimum size resolution of 300 dpi (2.700 x 3.600 pixels). • Format should be one of the following: high resolution JPEG files (.jpg), PNG, or RAW. • User should not rename the image file; it helps to track images and usage. • User should not edit or alter the photo. © THIQAH Brand Guideline Version 1.0 | December, 2017 81 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Photography | Dont’s Selecting the right image is important. These are examples of what should not be used. Do not use images that are cluttered or Do not use images that might be considered Do not use images that lack depth, vibrancy or complex . staged. perspective. Do not manupulate images in abvious ways. It Do not use images that feels dated or branded Do not use cutouts without a shadow. should look natural. (ex: apple logo). Do not use images that does’t reflect Saudi Do not use images with dramatic feel. Do not use images with excessive motion culture. blurring or similar effects. © THIQAH Brand Guideline Version 1.0 | December, 2017 82 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Our advertising is how the communication awareness afforts Print Ad 10x10 grid Logo tag will go through to reach our Brand panel Templates audience. An important tool with a significant role. 8.0 © THIQAH Brand Guideline Version 1.0 | December, 2017 83 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Print AD | Creating a print AD This chapter demonstrates how to layout a typical THIQAH print advertisement using the rules established in the subsequent chapters. © THIQAH Brand Guideline Version 1.0 | December, 2017 84 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Print AD | AD SIZE The example advertisement in this chapter is 210mm x 297mm. © THIQAH Brand Guideline Version 1.0 | December, 2017 85 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Print AD | Applying the 10x10 grid The 10x10 grid provides a framework for the layout of all advertisements. © THIQAH Brand Guideline Version 1.0 | December, 2017 86 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Print AD | Applying the logo The logo indicates that this is an THIQAH advertisement. © THIQAH Brand Guideline Version 1.0 | December, 2017 87 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Print AD | Adding Artwork We have used an THIQAH graphic system in this example advertisement. © THIQAH Brand Guideline Version 1.0 | December, 2017 88 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Print AD | Applying the brand panel This example advertisement does not require a brand panel. Apply the vrand panel when you have full image © THIQAH Brand Guideline Version 1.0 | December, 2017 89 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Print AD | Adding copy Here we insert the headline, sub-heading and body copy. © THIQAH Brand Guideline Version 1.0 | December, 2017 90 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Print AD | Social media icon sets Here we place social media icon sets. © THIQAH Brand Guideline Version 1.0 | December, 2017 91 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Print AD | The Finished layout This is a completed advertisement. All guides must be removed before printing. © THIQAH Brand Guideline Version 1.0 | December, 2017 92 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | 10X10 Grid Methodology The grid methodlogy helps us when we build a THIQAH advertisement.its help us position all elements consistently across all our advertisements. The 10X10 grid is further subdivided into 20X20 squares for ultimate ease of use and flexibility. © THIQAH Brand Guideline Version 1.0 | December, 2017 93 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | 10X10 Grid Methodology The 10x10 grid offers two ways to aid the application of THIQAH design elements. It can be used for aligning elements and also as a frame of reference for percentage values. © THIQAH Brand Guideline Version 1.0 | December, 2017 94 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | 10X10 Grid | Applying the grid The 10x10 grid can simply be stretched to work on any media size. © THIQAH Brand Guideline Version 1.0 | December, 2017 95 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | 10X10 Grid | Artwork The 10x10 grid offers fixed lines for the alignment of THIQAH elements. © THIQAH Brand Guideline Version 1.0 | December, 2017 96 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Logo Tag | Placement On advertisements, the Thiqah logo tag should always appear in the bottom right corner. The colour thiqah brand mark must always appear on Full Color. If you use Dark Background our Brand mark will appear in a tag 80% Transparency. © THIQAH Brand Guideline Version 1.0 | December, 2017 97 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Logo Tag | Don’ts The THIQAH logo tag should never appear on the Top right or top left. © THIQAH Brand Guideline Version 1.0 | December, 2017 98 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Logo Tag | Exceptions In the event that an advertisement is to sit on the ground, the logo tag is positioned at the top Right or centered. © THIQAH Brand Guideline Version 1.0 | December, 2017 99 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Logo Tag | Dimensions The dimensions of the THIQAH logo are defined specifically for each size. This is to ensure that the logo has the correct presence on each format. © THIQAH Brand Guideline Version 1.0 | December, 2017 100 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Brand Panle The brand panel starts as a basic square or rectangular shape. The brand panel must always appear in white trancparanct 80%. the corner should be curved. Brand Panel When we use the Brand Panle: if you have full image or dark background you must use the brand panle. © THIQAH Brand Guideline Version 1.0 | December, 2017 101 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Brand Panle | Placement The brand panel must always be attached to one edge of the ad, in the right. © THIQAH Brand Guideline Version 1.0 | December, 2017 102 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Brand Panle | Don’ts The THIQAH Brand Panle should never appear on the left. © THIQAH Brand Guideline Version 1.0 | December, 2017 103 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Landscape Full image Template In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. A4 page This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 55 pt Sub line Tanseek Modern Pro Arabic / Medium 32 pt Body text Tanseek Modern Pro Arabic / Medium 27 pt Footer Tanseek Modern Pro Arabic/ Medium 27 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 104 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Landscape with imgery Template In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. A4 page This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 70 pt Sub line Tanseek Modern Pro Arabic / Medium 40 pt Body text Tanseek Modern Pro Arabic / Medium 27 pt Footer Tanseek Modern Pro Arabic/ Medium 27 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 105 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Landscape with Visual System Template In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. A4 page This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 70 pt Sub line Tanseek Modern Pro Arabic / Medium 40 pt Body text Tanseek Modern Pro Arabic / Medium 27 pt Footer Tanseek Modern Pro Arabic/ Medium 27 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 106 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Portrait Full Image Template In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t forget to remove the grid before A4 page you print or publish the design. This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 46 pt Sub line Tanseek Modern Pro Arabic / Medium 27 pt Footer Tanseek Modern Pro Arabic/ Medium 20 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 107 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Portrait with imgery Template In these Adobe Illustrator templates there are different sizes. A4 page Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 46 pt Sub line Tanseek Modern Pro Arabic / Medium 27 pt Body text Tanseek Modern Pro Arabic / Medium 20 pt Footer Tanseek Modern Pro Arabic/ Medium 20 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 108 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Portrait with Visual system Template In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t A4 page Master visual system forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 46 pt Sub line Tanseek Modern Pro Arabic / Medium 27 pt Body text Tanseek Modern Pro Arabic / Medium 20 pt Footer Tanseek Modern Pro Arabic/ Medium 20 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 109 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Flyer Full Image Template In these Adobe Illustrator templates there are different sizes. DL Size 21 cm x 9.9 cm Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 26 pt Sub line Tanseek Modern Pro Arabic / Medium 16 pt Footer Tanseek Modern Pro Arabic/ Medium 12 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 110 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Flyer with imgery Template In these Adobe Illustrator templates there are different sizes. DL Size 21 cm x 9.9 cm Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 26 pt Sub line Tanseek Modern Pro Arabic / Medium 16 pt Body text Tanseek Modern Pro Arabic / Medium 12 pt Footer Tanseek Modern Pro Arabic/ Medium 12 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 111 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Flyer with Visual system Template In these Adobe Illustrator templates there are different sizes. DL Size 21 cm x 9.9 cm Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 26 pt Sub line Tanseek Modern Pro Arabic / Medium 16 pt Footer Tanseek Modern Pro Arabic/ Medium 12 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 112 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Newspaper Full Page Template In these Adobe Illustrator templates there are different sizes. Before using the template please Full Image Visual system with imgery download the fonts, and don’t 32.4 cm x 53 cm 32.4 cm x 53 cm 32.4 cm x 53 cm forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 80 pt Sub line Tanseek Modern Pro Arabic / Medium 47 pt Body text Tanseek Modern Pro Arabic / Medium 31 pt Footer Tanseek Modern Pro Arabic/ Medium 31 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 113 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Newspaper Half Page Template In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. Full Image Visual system with imgery This is indicated on the 31.5 cm x 26 cm 31.5 cm x 26 cm 31.5 cm x 26 cm Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 51 pt Sub line Tanseek Modern Pro Arabic / Medium 30 pt Body text Tanseek Modern Pro Arabic / Medium 24 pt Footer Tanseek Modern Pro Arabic/ Medium 24 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 114 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | OOH | Billboard Template In these Adobe Illustrator templates there are different sizes. 300 cm x 150 cm Before using the template please download the fonts, and don’t forget to remove the grid before Main Headline you print or publish the design. Tanseek Modern Pro Arabic / Medium 755 pt This is indicated on the Sub line Specifications layer. Tanseek Modern Pro Arabic / Medium 450 pt NOTE: Because of its large dimensions, this template is created at 10% of the advertisement size. Footer Tanseek Modern Pro Arabic/ Medium 220 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 115 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | OOH | Megacom Template 400 cm x 300 cm In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t forget to remove the grid before Main Headline Tanseek Modern Pro Arabic / Medium 983 pt you print or publish the design. This is indicated on the Sub line Tanseek Modern Pro Arabic / Medium 576 pt Specifications layer. NOTE: Because of its large dimensions, this template is created at 10% of the advertisement size. Footer Tanseek Modern Pro Arabic/ Medium 360 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 116 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Poster Template In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t A3 page forget to remove the grid before you print or publish the design. This is indicated on the Main Headline Specifications layer. Tanseek Modern Pro Arabic / Medium 73 pt Sub line Tanseek Modern Pro Arabic / Medium 43 pt Footer Tanseek Modern Pro Arabic/ Medium 28 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 117 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Rollup Template In these Adobe Illustrator templates there are different sizes. 85 cm x 200 cm Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. © THIQAH Brand Guideline Version 1.0 | December, 2017 118 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Popup Template 400 cm x 300 cm In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. NOTE: Because of its large dimensions, this template is created at 10% of the advertisement size. © THIQAH Brand Guideline Version 1.0 | December, 2017 119 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Popup Template 400 cm x 300 cm In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. NOTE: Because of its large dimensions, this template is created at 10% of the advertisement size. © THIQAH Brand Guideline Version 1.0 | December, 2017 120 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Online Banner 120x600 Template In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 27 pt Sub line Tanseek Modern Pro Arabic / Medium 17 pt Footer Tanseek Modern Pro Arabic/ Medium 11 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 121 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Online Banner 250x250 Template In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. Main Headline Tanseek Modern Pro Arabic / Medium 23 pt Sub line Tanseek Modern Pro Arabic / Medium 12 pt Footer Tanseek Modern Pro Arabic/ Medium 8 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 122 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Online Banner 728x90 Template In these Adobe Illustrator templates there are different sizes. Before using the template please download the fonts, and don’t Main Headline Sub line Tanseek Modern Pro Arabic / Medium 27 pt Tanseek Modern Pro Arabic / Medium 17 pt forget to remove the grid before you print or publish the design. This is indicated on the Specifications layer. Footer Tanseek Modern Pro Arabic/ Medium 11 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 123 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Advertising | Online Banner 910x328 Template In these Adobe Illustrator templates there are different sizes. Main Headline Tanseek Modern Pro Arabic / Medium 39 pt Before using the template please Sub line Tanseek Modern Pro Arabic / Medium 22 pt download the fonts, and don’t body text forget to remove the grid before Tanseek Modern Pro Arabic / Medium 15 pt you print or publish the design. This is indicated on the Specifications layer. Footer Tanseek Modern Pro Arabic/ Medium 15 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 124 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Digital as the big player of our Twitter time is another main tool we Instagram Youtube use to communicate our brand Linkedin Email Signuture to others. Did we say big? we Newsletter Email Announcment meant the biggest, put this in Website Screensaver mind. Wallpaper PowerPoint© template Word© template 9.0 © THIQAH Brand Guideline Version 1.0 | December, 2017 125 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Twitter | Profile image Customizing your profile You can customize your profile by selecting unique profile and header images, adding a name, bio, location, website and theme color, and by pinning a Tweet that other users will see when they visit your profile. If your photo won›t upload, try these things: Make sure you’re on twitter.com, or the Twitter app for iOS or Android. To upload a profile photo you must be on the web or using an official application. Check your file type. Twitter supports JPEG, GIF, and PNG file formats. Profile photos with nudity will be removed. Check the size of your image. Maximum file size for profile photos is 2MB. Check the dimensions. Recommended dimensions for profile images are 400x400 pixels. Make sure you click ‘Save changes. Your image won’t save until you do. © THIQAH Brand Guideline Version 1.0 | December, 2017 126 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Twitter | Header image Customizing your profile You can customize your profile by selecting unique profile and header images, adding a name, bio, location, website and theme color, and by pinning a Tweet that other users will see when they visit your profile. If your photo won›t upload, try these things: Make sure you’re on twitter.com, or the Twitter app for iOS or Android. To upload a profile photo you must be on the web or using an official application. Check your file type. Twitter supports JPEG, GIF, and PNG file formats. Profile photos with nudity will be removed. Check the size of your image. Maximum file size for profile photos is 2MB. Check the dimensions. Recommended dimensions for profile images are 1500x1500 pixels. Make sure you click ‘Save changes. Your image won’t save until you do. © THIQAH Brand Guideline Version 1.0 | December, 2017 127 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Twitter | Post Customizing your profile You can customize your profile by selecting unique profile and header images, adding a name, bio, location, website and theme color, and by pinning a Tweet that other users will see when they visit your profile. If your photo won›t upload, try these things: Make sure you’re on twitter.com, or the Twitter app for iOS or Android. To upload a profile photo you must be on the web or using an official application. Check your file type. Twitter supports JPEG, GIF, and PNG file formats. Profile photos with nudity will be removed. Check the size of your image. Maximum file size for profile photos is 2MB. Check the dimensions. Recommended dimensions for profile images are 1280x717 pixels. Make sure you click ‘Save changes. Your image won’t save until you do. © THIQAH Brand Guideline Version 1.0 | December, 2017 128 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Instagram | Profile image Customizing your profile You can customize your profile by selecting unique profile and header images, adding a name, bio, location, website and theme color, and by pinning a Tweet that other users will see when they visit your profile. If your photo won›t upload, try these things: Make sure you’re on twitter.com, or the Twitter app for iOS or Android. To upload a profile photo you must be on the web or using an official application. Check your file type. Twitter supports JPEG, GIF, and PNG file formats. Profile photos with nudity will be removed. Check the size of your image. Maximum file size for profile photos is 2MB. Check the dimensions. Recommended dimensions for profile images are 110x110 pixels. Make sure you click ‘Save changes. Your image won’t save until you do. © THIQAH Brand Guideline Version 1.0 | December, 2017 129 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Instagram | Post Customizing your profile You can customize your profile by selecting unique profile and header images, adding a name, bio, location, website and theme color, and by pinning a Tweet that other users will see when they visit your profile. If your photo won›t upload, try these things: Make sure you’re on twitter.com, or the Twitter app for iOS or Android. To upload a profile photo you must be on the web or using an official application. Check your file type. Twitter supports JPEG, GIF, and PNG file formats. Profile photos with nudity will be removed. Check the size of your image. Maximum file size for profile photos is 2MB. Check the dimensions. Recommended dimensions for profile images are 600x600 pixels. Make sure you click ‘Save changes. Your image won’t save until you do. © THIQAH Brand Guideline Version 1.0 | December, 2017 130 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Youtube | Profile image Customizing your profile Your channel icon shows over your channel art banner. It’s the icon that displays to other users for your videos and channel on YouTube watch pages The default icon for your channel is the image associated with your Google Account. You can see this image in the top right corner of the page when you’re logged into YouTube and other Google services. Channel icon specs Use these recommended guidelines when creating a new channel icon. Do not upload pictures containing celebrities, nudity, artwork, or copyrighted images since this violates our Community Guidelines. JPG, GIF, BMP, or PNG file (no animated GIFs) 800 X 800 px image (recommended) Square or round image that renders at 98 X 98 px © THIQAH Brand Guideline Version 1.0 | December, 2017 131 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Youtube | Profile cover Customizing your profile Channel art shows as a banner at the top of your YouTube page. You can use it to brand your channel’s identity and give your page a unique look and feel Channel art looks different on desktop, mobile, and TV displays — larger images may be cropped. For the best results on all devices, we recommend uploading one 2560 x 1440 px image. Minimum dimension for upload: 2048 x 1152 px. Minimum safe area for text and logos: 1546 x 423 px. Larger images may get cropped on certain views or devices. Maximum width: 2560 x 423 px. This means that the “safe area” is always visible regardless of screen size. The areas to each side of the channel art are visible or cropped depending on browser size. File size: 4MB or smaller. © THIQAH Brand Guideline Version 1.0 | December, 2017 132 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Linkedin | Profile image Customizing your profile You can customize your profile by selecting unique profile and header images, adding a name, bio, location, website and theme color, and by pinning a post that other users will see when they visit your profile. If your photo won’t upload, try these things: Make sure you’re on linkedin.com, or the linkedin app for iOS or Android. To upload a profile photo you must be on the web or using an official application. Check your file type. linkedin supports JPEG, GIF, and PNG file formats. Profile photos with nudity will be removed. Check the size of your image. Maximum file size for profile photos is 2MB. Check the dimensions. Recommended dimensions for profile images are 200x200 pixels. Make sure you click ‘Save changes. Your image won’t save until you do. © THIQAH Brand Guideline Version 1.0 | December, 2017 133 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Linkedin | Profile image Customizing your profile You can customize your profile by selecting unique profile and header images, adding a name, bio, location, website and theme color, and by pinning a post that other users will see when they visit your profile. If your photo won’t upload, try these things: Make sure you’re on linkedin.com, or the linkedin app for iOS or Android. To upload a profile photo you must be on the web or using an official application. Check your file type. linkedin supports JPEG, GIF, and PNG file formats. Profile photos with nudity will be removed. Check the size of your image. Maximum file size for profile photos is 2MB. Check the dimensions. Recommended dimensions for profile images are 698x400 pixels. Make sure you click ‘Save changes. Your image won’t save until you do. © THIQAH Brand Guideline Version 1.0 | December, 2017 134 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Email Signuture Microsoft Sans Serif Regular 9 pt Microsoft Sans Serif Regular 8 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 135 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Newsletter Tanseek Modern Pro Tanseek Modern Pro Arabic / Bold 26 pt Arabic / Medium 18 pt Tanseek Modern Pro Arabic / Bold 15 pt Tanseek Modern Pro Arabic / Medium 12 pt Tanseek Modern Pro Arabic / Bold 16 pt Tanseek Modern Pro Arabic / Medium 12 pt Tanseek Modern Pro Arabic / Medium 14 pt Tanseek Modern Pro Arabic / Medium 12 pt © THIQAH Brand Guideline Version 1.0 | December, 2017 136 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Email Announcment © THIQAH Brand Guideline Version 1.0 | December, 2017 137 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Website © THIQAH Brand Guideline Version 1.0 | December, 2017 © THIQAH Brand Guideline Version 1.0 | December, 2017 138 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications. Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Screensaver © THIQAH Brand Guideline Version 1.0 | December, 2017 139 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Wallpaper © THIQAH Brand Guideline Version 1.0 | December, 2017 140 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | PowerPoint© template Document dimensions: 1920x1080 pixels These images illustrate the standard format PowerPoint© presentation template for thiqah. The use of the brand mark, colour, typography, and imagery are consistent with all thiqah communications. Do not include too much detail on one slide, include only essential information. © THIQAH Brand Guideline Version 1.0 | December, 2017 141 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Digital | Word© template Document dimensions: 210 x 297 mm These images illustrate the standard format Word© template for thiqah. The use of the brand mark, colour, typography, and imagery are consistent with all thiqah communications. Do not include too much detail on one slide, include only essential information. © THIQAH Brand Guideline Version 1.0 | December, 2017 142 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Co-Branding | Our Co-Branding sets the roles of intro our interactions with our partners. Owner Partner how we should look together and Enabler Provider how to make Thiqah rise and shine Events in the face of competition. 10.0 © THIQAH Brand Guideline Version 1.0 | December, 2017 143 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | intro The versatile projects of THIQAH with the partners leave us with many jobs of shared equity. In this section, we will show how the role we are playing in each project should be presented in cobranding. There are four branding scenarios: 1-Owner: when we 100% own the product or the service. 2-Partner: when we own up to 50% 3-Enabler: when we own up to 25% 4-Provider: when Thiqah only provides limited support. © THIQAH Brand Guideline Version 1.0 | December, 2017 144 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Owner - Digital When the application or the service is fully owned by us, the full logo can be accompanied with the term )وتشغيل تطوير( should be placed as shown in the sample. Digital: For all Digital posts, the LOGO should be placed in the right bottom corner. © THIQAH Brand Guideline Version 1.0 | December, 2017 145 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Owner - Rollup When the application or the service is fully owned by us, the full logo can be accompanied with the term )وتشغيل تطوير( should be placed as shown in the sample. Rollups: For the rollup and pop up, the LOGO should be placed in the top right corner. © THIQAH Brand Guideline Version 1.0 | December, 2017 146 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Owner - Smartphone Apps When the application or the service is fully owned by us, the full logo can be accompanied with the term )وتشغيل تطوير( should be placed as shown in the sample. Smartphones Apps: The LOGO is positioned in the Right bottom . © THIQAH Brand Guideline Version 1.0 | December, 2017 147 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Owner - Dont’s © THIQAH Brand Guideline Version 1.0 | December, 2017 148 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Partner- Digital When developing apps or services for partners, Thiqah’s full logo can be accompanied with the term )وتشغيل تطوير( to be used along with the partner’s logo. Both logos should be of the same size, however, the type and the architecture of the partner logo should be considered in this scenario. The bottom line is that both logos should look equally sized to the eye. Check the sample. Digital: For all Digital posts, the Logo should be placed next to the partner logo with a thin line separating them. The partner logo should be placed on the left side of the line and Thiqah’s Logo on the right side. Both logos should be placed in the left bottom. © THIQAH Brand Guideline Version 1.0 | December, 2017 149 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Partner - Rollup When developing apps or services for partners, Thiqah’s full logo can be accompanied with the term )وتشغيل تطوير( to be used along with the partner’s logo. Both logos should be of the same size, however, the type and the architecture of the partner logo should be considered in this scenario. The bottom line is that both logos should look equally sized to the eye. Check the sample. Rollups: For the rollup and popup, the Logo should be placed next to the partner logo with a thin line separating them in the top right. The partner logo should be placed on the left side of the line and Thiqah’s Logo on the right side. Both logos should be placed in the right top. © THIQAH Brand Guideline Version 1.0 | December, 2017 150 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Partner - Smartphone Apps When developing apps or services for partners, Thiqah’s full logo can be accompanied with the term )وتشغيل تطوير( to be used along with the partner’s logo. Both logos should be of the same size, however, the type and the architecture of the partner logo should be considered in this scenario. The bottom line is that both logos should look equally sized to the eye. Check the sample. Smartphones Apps: the branding should be in the side menu, exactly in the bottom of the menu. The logos should be placed in two rows. The upper one is for the partner and the lower is for Thiqah’s full Logo. Both logos should be placed in the right bottom. © THIQAH Brand Guideline Version 1.0 | December, 2017 151 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Partner - Dont’s © THIQAH Brand Guideline Version 1.0 | December, 2017 152 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Enabler- Digital For all projects where Thiqah plays the enabling role, only Thiqah emblem to be used in along with the partner logo. The emblem can be accompanied with the term )وتشغيل تطوير( in some applications as shown in the sample. Digital: Thiqah Emblem to be placed in the bottom left corner of the post. © THIQAH Brand Guideline Version 1.0 | December, 2017 153 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Enabler - Rollup For all projects where Thiqah plays the enabling role, only Thiqah emblem to be used in along with the partner logo. The emblem can be accompanied with the term )وتشغيل تطوير( in some applications as shown in the sample. Rollup: Thiqah Emblem to be placed in the bottom left corner of the rollup. © THIQAH Brand Guideline Version 1.0 | December, 2017 154 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Enabler - Smartphone Apps For all projects where Thiqah plays the enabling role, only Thiqah emblem to be used in along with the partner logo. The emblem can be accompanied with the term )وتشغيل تطوير( in some applications as shown in the sample. Application: Thiqah Emblem to be placed in the bottom right corner of the app. © THIQAH Brand Guideline Version 1.0 | December, 2017 155 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Enabler - Dont’s © THIQAH Brand Guideline Version 1.0 | December, 2017 156 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Provider for all apps that Thiqah plays a providing role, only the partner logo to appear and Thiqah shouldn’t be presented in any of the applications as shown in the sample. © THIQAH Brand Guideline Version 1.0 | December, 2017 157 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding Events - popup When Thiqah is participating in an event as a sponsor, always place Thiqah’s logo to be the first of all logos. No matter how many other sponsors involved. Thiqah should always take the lead of all sponsors in any post as Thiqah is always keen to sponsor influencial events. © THIQAH Brand Guideline Version 1.0 | December, 2017 158 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding Events - board When Thiqah is participating in an event as a sponsor, always place Thiqah’s logo to be the first of all logos. No matter how many other sponsors involved. Thiqah should always take the lead of all sponsors in any post as Thiqah is always keen to sponsor influencial events. © THIQAH Brand Guideline Version 1.0 | December, 2017 159 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Cobranding Events - rollup When Thiqah is participating in an event as a sponsor, always place Thiqah’s logo to be the first of all logos. No matter how many other sponsors involved. Thiqah should always take the lead of all sponsors in any post as Thiqah is always keen to sponsor influencial events. © THIQAH Brand Guideline Version 1.0 | December, 2017 160 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Gift Items | Gift Items are how we Bag communicate the brand Notebook Card holder in the nicest of ways. It’s Mouse pad Mug the marketing tool that Paper cup T-shirt everybody likes. A good way to get to everyone. 11.0 © THIQAH Brand Guideline Version 1.0 | December, 2017 161 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Gift Items | Bag © THIQAH Brand Guideline Version 1.0 | December, 2017 162 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Gift Items | Notebook | Pen | Pencile | Flash © THIQAH Brand Guideline Version 1.0 | December, 2017 163 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Gift Items | Card Holder © THIQAH Brand Guideline Version 1.0 | December, 2017 164 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Gift Items | Mouse Pad © THIQAH Brand Guideline Version 1.0 | December, 2017 165 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Gift Items | Mug © THIQAH Brand Guideline Version 1.0 | December, 2017 166 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Gift Items | Paper Cup © THIQAH Brand Guideline Version 1.0 | December, 2017 167 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Gift Items | Coaster | Keychain © THIQAH Brand Guideline Version 1.0 | December, 2017 168 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Gift Items | T-shirt © THIQAH Brand Guideline Version 1.0 | December, 2017 169 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
Gift Items | Cap © THIQAH Brand Guideline Version 1.0 | December, 2017 170 Images used within these guidelines are not owned by THIQAH, and therefore cannot be used for any communications.
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