رؤية 2030 — رؤية 2030

صفحات الدليل

IDENTITY GUIDELINES VERSION 1 – MAY 2016

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT مرحبـــــاWELCOME Artwork files are available from Bander Asiri, President of the General Commission of Audio Visual Media. Contact details can be found at the end of this document. Please check back regularly for new and updated guidelines to ensure you are working with the latest specifications. This version has been published in May 2016. 2 VISION 2030 BRAND GUIDELINES V1 MAY 2016

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 1.1 THE VISION 2030 IDENTITY TOOLKIT Color Typography Logotype This is the visual identity toolkit for Vision 2030. Please ensure you work with the Primary: Bukra correct basic design elements and follow أ ب ت ث ج ح خ د ذ ر ز س ش ص ض these guidelines, which detail the use of: ط ظ ع غ ف ق ك ل م ن ه و ي – Logotype 0123456789 (%$! )_+”:\<>/؟ – Color ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz – Typography 0123456789 ±!@£$%^&*( )_+”:;|\<>?/,. – Visual property – Graphic device Secondary: Helvetica أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ – Imagery Visual property Graphic device ف ق ك ل م ن ه و ي – Pictograms 0123456789 (%$! )_+”:\<>/؟ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ±!@£$%^&*( )_+”:;|\<>?/,. Pictograms Imagery Images used may not be owned by Vision 2030. Always check permissions prior to use. VISION 2030 BRAND GUIDELINES V1 MAY 2016 6

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 2.0 VISION 2030 LOGOTYPE 2.1 THE VISION 2030 LOGOTYPE 2.2 LOGOTYPE COLOR VARIATIONS 2.3 USING THE VISION 2030 LOGOTYPE ON DIFFERENT BACKGROUNDS 2.4 INCORRECTLY USING THE VISION 2030 LOGOTYPE ON DIFFERENT BACKGROUNDS 2.5 EXCLUSION ZONE AND MINIMUM SIZE 2.6 THE VISION 2030 LOGOTYPE – DO NOT'S 2.7 ARTWORK FILE NAMING VISION 2030 BRAND GUIDELINES V1 MAY 2016 7

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 2.1 THE VISION 2030 LOGOTYPE The basis of the Vision 2030 identity is the Vision 2030 logotype. To maintain the consistency and integrity of the identity it is important to reproduce the logotype correctly. 3⁄4NOTE: Please do not attempt to re-create the logotype yourself. Artwork files of the logotype and other design elements are available from Bander Asiri, President of the General Commission of Audio Visual Media. VISION 2030 BRAND GUIDELINES V1 MAY 2016 8

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 2.2 LOGOTYPE COLOR VARIATIONS To ensure legibility across all communications there are four color variations of the Vision2030 logotype. COLOR The color version of our logotype should be used wherever possible and preferably on a white background. Please ensure the logotype has sufficient contrast to the background it is placed upon. CMYK AND RGB The CMYK logotype is for off-screen communications (e.g. printed brochures and business cards) and the RGB logotype is for on-screen communications (e.g. PowerPoint presentations and websites). Color version (CMYK and RGB) Black version BLACK AND WHITE The Black and White versions of the logotype should be used where the production of the colored logotype is not possible. GREY VERSION The Grey version of the logotype is only to be used where the reproduction of the color logotype is not possible and where the black or white logotype would be too prominent. Always ensure the Vision 2030 logotype is clearly visible and recognisable throughout your communications. 3⁄4NOTE: Please do not attempt to re-create the logotype yourself. Artwork files of the White version Grey version logotype and other design elements are available from Bander Asiri, President of the General Commission of Audio Visual Media. VISION 2030 BRAND GUIDELINES V1 MAY 2016 9

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 2.3 USING THE VISION 2030 LOGOTYPE ON DIFFERENT BACKGROUNDS Black logotype version on a light colored background Black logotype version on a light image Colored logotype version on a white background When placing the Vision 2030 logotype on a layout, always ensure it is against a R R R background of sufficient contrast to be clearly visible. The color version of the Vision 2030 logotype should only ever appear on a white background. The examples shown here demonstrate how to use the logotypes correctly against colored and photographic backgrounds. White logotype version on a dark colored background White logotype version on a dark image R R 3⁄4NOTE: Please do not attempt to re-create the logotype yourself. Artwork files of the logotype and other design elements are available from Bander Asiri, President of the General Commission of Audio Visual Media. VISION 2030 BRAND GUIDELINES V1 MAY 2016 10

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 2.4 INCORRECTLY USING THE VISION 2030 LOGOTYPE ON DIFFERENT BACKGROUNDS Do not use the black version of the logotype on a dark Do not use the colored version of the logotype colored background. Insufficient contrast on imagery The Vision 2030 logotype should always be placed on a clear background with high S S contrast to ensure visibility. This page shows some common mistakes that should be avoided. Do not use the logotype on detailed imagery. Either use an Do not use the white version of the logotype on a light image with little detail or find a clear area within a detailed colored background. Insufficient contrast image to place the logotype S S 3⁄4NOTE: Please do not attempt to re-create the logotype yourself. Artwork files of the logotype and other design elements are available from Bander Asiri, President of the General Commission of Audio Visual Media. VISION 2030 BRAND GUIDELINES V1 MAY 2016 11

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 2.5 EXCLUSION ZONE AND MINIMUM SIZE EXCLUSION ZONE V V To ensure prominence and legibility, the logotype is always surrounded by an area V V of clear space which remains free of other design elements, such as type and other logotypes. V The construction of the exclusion zone area is 18mm based on the height of the letter V. Minimum size for print MINIMUM SIZE The minimum size of the logotype is measured using the width of the symbol (shown on the example). In print, the symbol should not appear smaller than 18mm in width, and on-screen the V V symbol should not appear smaller than 100 pixels in width. V V 100 pixels Minimum size for on- Exclusion zone screen VISION 2030 BRAND GUIDELINES V1 MAY 2016 12

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 2.6 THE VISION 2030 LOGOTYPE – DO NOT'S The logotypes should always be reproduced from the master artwork provided. It should never be altered, re-drawn, re-colored or manipulated in any way. This page shows a few examples of common mistakes that should be avoided. Do not crop the logotype 1. Do not apply a drop shadow 2. S S S Do not scale the logotype 3. 1 2 3 disproportionately Do not re-color any elements of 4. the logotype Do not crop the logotype it should only 5. ever appear in its entirety Do not rotate the logotype 6. S S S 6 4 5 VISION 2030 BRAND GUIDELINES V1 MAY 2016 13

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 2.7 ARTWORK FILE NAMING This page explains the file naming system for Example: the artwork of the various logotype versions. This is an eps file of the color CMYK Vision 2030 logotype The file name contains all the key information to identify the appropriate logotype version for each application. VISION2030_LOGOTYPE_CMYK.eps Vision 2030 Logotype File Color space type This identifies the This identifies CMYK = 4-color printing file as a Vision 2030 the file as .eps RGB = For office file logotype file .tif and on-screen .ai use only .psd BW = Black and white .png 3⁄4NOTE: Please do not attempt to re-create the logotype yourself. Artwork files of the logotype and other design elements are available from Bander Asiri, President of the General Commission of Audio Visual Media. VISION 2030 BRAND GUIDELINES V1 MAY 2016 14

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 3.1 VISION 2030 COLOR PALETTE Primary color Secondary colors There are a number of colors that form the Vision 2030 identity. To maintain consistency when using color across all the various Vision 2030 communications, Vision 2030 Grey we have detailed the color values to use on-screen (RGB) and off-screen (Process CMYK). Process Process Process C72 M0 Y30 K0 C62 M0 Y89 K0 C10 M0 Y0 K30 RGB RGB RGB R36 G179 B186 R112 G180 B70 R181 G189 B194 Process Process Process Process C29 M0 Y89 K0 C79 M39 Y0 K0 C16 M0 Y0 K44 C100 M82 Y29 K16 RGB RGB RGB RGB R202 G212 B52 R41 G130 B195 R148 G161 B168 R31 G57 B108 3⁄4NOTE: The colors shown on this PDF are not intended to match the Pantone® Color Standards. This PDF is designed for on- screen use only. VISION 2030 BRAND GUIDELINES V1 MAY 2016 16

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 3.2 VISION 2030 COLOR USAGE The correct use of color is integral to the Vision 2030 identity. The diagram on this page demonstrates the proportional use of color across a single piece of communications collateral. 25 Consistently applying the proportional % use of color will help build a consistent and recognisable identity. % 50 % 25 3⁄4NOTE: The colors shown on this PDF are not intended to match the Pantone® Color Standards. This PDF is designed for on- screen use only. VISION 2030 BRAND GUIDELINES V1 MAY 2016 17

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 4.1 TYPEFACE USAGE To maintain consistency across all communications, we have created a table detailing which typefaces should be used on which communications. LANGUAGE USAGE BODY ONLINE ADVERTISING MARKETING MATERIALS PRESENTATIONS WORD DOCUMENTS EMAILS ARABIC LATIN COPY HEADLINES ✓ ✓ ✓ ✗ ✓ ✓ ✓ ✗ ✗ ✗ BUKRA HELVETICA ✓ ✓ ✗ ✓ ✓ ✓ ✓ ✗ ✗ ✗ NEUE ✓ ✓ ✓ ✓ ✗ ✗ ✗ ✓ ✓ ✓ ARIAL 3⁄4NOTE: Fonts are not supplied as this is a breach of the font license agreement. All parties working on behalf of Vision 2030 (designers/printers etc.) are required to purchase the fonts to ensure they have the correct font license. VISION 2030 BRAND GUIDELINES V1 MAY 2016 19

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 4.3 HELVETICA NEUE أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي Helvetica Neue is used for body copy in both Arabic and Latin in the following weights; regular and bold. ١٢٣٤٥٦٧٨٩!@$%*( )_+”:|\٪<>/؟ Examples: 1. Helvetica Neue LT Arabic bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 2. Helvetica Neue LT Arabic regular 3. Helvetica Neue bold 0123456789 !@£$%&*( )_+”:;\<>?/,. 4. Helvetica Neue regular نحن نقوم بزرع بذور النمو الاقتصادي We are planting the seeds for .1 .3 المنطقة الأسرع في تطورا اقتصاديا economic growth in the world’s العالم في. العربي والغربي fastest developing region. بسرع بسببعض في يم كونك إضافة أدواعة، يمكنك In est ex, eleifend eu blandit nec, .2 .4 أن ثم إضافي لتي أوسط ال. بشكل أسرعة بإنديك consequat eget lacus. Morbi sit قويات خلالمتعلقة كونك يم والفائف الوثيقة إبدام amet iaculis leo. Curabitur in dui ac جميلة. لقة بإنتاب المتنان تصمم أدواعيدية مواجية lorem mollis tincidunt. Nunc nisl sem, مؤثرات خاصر الصوص والتحسين فيخلالمتعلقة ullamcorperPuditas mo eum quamus eos يم كونك. والفائف الوثيقة dolentPorem, ullamcorperPuditas mo in dui ac tincidunt. 3⁄4NOTE: Fonts are not supplied as this is a breach of the font license agreement. All parties working on behalf of Vision 2030 (designers/printers etc.) are required to purchase the fonts to ensure they have the …

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 4.4 ARIAL أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي Arial is a system typeface, used for headlines and body copy in both Arabic and Latin in the following weights; regular and bold. ١٢٣٤٥٦٧٨٩!@$%*( )_+”:|\٪<>/؟ Examples: 1. Arial bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 2. Arial regular 3. Arial bold 0123456789 !@£$%&*( )_+”:;\<>?/,. 4. Arial regular نحن نقوم بزرع بذور النمو الاقتصادي في We are planting the seeds for .3 .1 المنطقة الأسرع تطورا اقتصاديا في العالم economic growth in the world’s العربي. والغربي fastest developing region. بسرع بسببعض في يم كونك إضافة أدواعة، يمكنك ال أن ثم In est ex, eleifend eu blandit nec, consequat .4 .2 إضافي لتي أوسط بشكل أسرعة بإنديك. قويات خلالمتعلقة eget lacus. Morbi sit amet iaculis leo. Curabitur كونك يم والفائف الوثيقة إبدام جميلة. لقة بإنتاب المتنان in dui ac lorem mollis tincidunt. Nunc nisl sem, تصمم أدواعيدية مواجية مؤثرات خاصر الصوص والتحسين ullamcorperPuditas mo eum quamus eos كونك فيخلالمتعلقة. يم والفائف الوثيقة dolentPorem, ullamcorperPuditas mo in dui ac tincidunt. 3⁄4NOTE: Fonts are not supplied as this is a breach of the font license agreement. All parties working on behalf of Vision 2030 (designers/printers etc.) are required to purchase the fonts to ensure they have the correct font license. VISION 2030 BRAND …

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 5.0 VISION 2030 VISUAL PROPERTY 5.1 VISION 2030 VISUAL PROPERTY 5.2 VISION 2030 VISUAL PROPERTIES 5.3 USING THE VISION 2030 VISUAL PROPERTY 5.4 VISION 2030 VISUAL PROPERTY DO NOT'S 5.5 ARTWORK FILE NAMING VISION 2030 BRAND GUIDELINES V1 MAY 2016 23

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 5.1 VISION 2030 VISUAL PROPERTY The Vision 2030 Visual Property is a key element in the Vision 2030 identity. Using the visual property across communications will aid recognition and give consistency and cohesiveness to the identity. A number of variations of the visual property are available. The preferred property to use across all communications is the Vision 2030 PROPERTY GREYSCALE. It should only ever appear against white. 3⁄4NOTE: Please do not attempt to re-create the properties yourself. Artwork files are available from Bander Asiri, President of the General Commission of Audio Visual Media. Vision 2030 PROPERTY GREYSCALE VISION 2030 BRAND GUIDELINES V1 MAY 2016 24

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 5.2 VISION 2030 VISUAL PROPERTIES There are eight color variations of the Vision 2030 visual property. These can be used across all communications. Vision 2030 Property Greyscale Vision 2030 Property Dark Grey Vision 2030 Property Light Grey Vision 2030 Property Green Vision 2030 Property Dark Blue Vision 2030 Property Lime Green Vision 2030 Property Light Blue Vision 2030 Property Turquoise 3⁄4NOTE: Please do not attempt to re-create the properties yourself. Artwork files are available from Bander Asiri, President of the General Commission of Audio Visual Media. VISION 2030 BRAND GUIDELINES V1 MAY 2016 25

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 5.3 USING THE VISION 2030 VISUAL PROPERTY CROP 3 CROP 4 The visual property is flexible yet distinctive. By carefully cropping and scaling the property, it is possible to create many implementations across communications. Further examples of how to use the visual property can be found in the Applications section at the end of this document. Please ensure when cropping that at least CROP 2 50% of the space on the layout is free. CROP 1 CROP 3 CROP 4 3⁄4NOTE: Please do not attempt to re-create the properties yourself. Artwork files are available from Bander Asiri, President of the General Commission of Audio Visual Media. CROP 1 CROP 2 VISION 2030 BRAND GUIDELINES V1 MAY 2016 26

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 5.4 VISION 2030 VISUAL PROPERTY DO NOT'S The properties should always be reproduced from the master artwork provided. They should never be altered, re-drawn, re-colored or manipulated in any way. This page shows a few examples of common mistakes that should be avoided. Do not crop the property to tight, you 1. should be able to see the flow and shape S S S of the property 1 2 3 Do not apply a drop shadow 2. Do not scale the property 3. disproportionately Do not re-color any elements of 4. the logotype Do not use the property over an image 5. Do not not overlay more than one 6. property S S S 6 4 5 3⁄4NOTE: Please do not attempt to re-create the properties yourself. Artwork files are available from Bander Asiri, President of the General Commission of Audio Visual Media. VISION 2030 BRAND GUIDELINES V1 MAY 2016 27

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 5.5 ARTWORK FILE NAMING This page explains the file naming system for Example: the artwork of the various properties. This is an eps file of the color greyscale Vision 2030 property The file name contains all the key information to identify the appropriate property for each application. V2030_PROPERTY_RGB_GREYSCALE.eps V2030 Property File Color space Property version type This identifies the This identifies CMYK = 4-color printing This identifies file as a Vision 2030 the file as .eps RGB = For office the variation of file property file .tif and on-screen the property .ai use only .psd BW = Black and white .png 3⁄4NOTE: Please do not attempt to re-create the properties yourself. Artwork files are available from Bander Asiri, President of the General Commission of Audio Visual Media. VISION 2030 BRAND GUIDELINES V1 MAY 2016 28

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 6.1 THE DIAMOND The Diamond is a core element of the Vision 2030 identity. It is a multifunctional shape that can be used in many instances across a variety of brand applications. It can be used, for example, as bullet point markers. The Diamond The Diamond can be used as bullet points. The Diamond can be used as a page marker. VISION 2030 BRAND GUIDELINES V1 MAY 2016 30

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 6.2 THE DIAMOND PATTERN The Diamond Pattern is an artwork file that is made up of the Diamond shape in the Vision 2030 identity colors. It can be scaled or tiled or edited to create specific shapes. When using the diamond pattern always use the Artwork files provided. V2030 Diamond Pattern The Diamond Pattern can be tiled to cover larger areas The Diamond pattern can be edited to 3⁄4NOTE: Please do not attempt to re-create create distictive shapes. the Diamond Patterns yourself. Artwork files are available from Bander Asiri, President of the General Commission of Audio Visual Media. VISION 2030 BRAND GUIDELINES V1 MAY 2016 31

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 6.3 ARTWORK FILE NAMING This page explains the file naming system for Example: the artwork of the Diamond Pattern. This is an eps file of the color greyscale Vision 2030 Diamond Pattern The file name contains all the key information to identify the appropriate pattern for each application. V2030 DIAMOND PATTERN RGB.eps Vision 2030 DIAMOND Color space PATTERN This identifies the CMYK = 4-color printing file as a Vision 2030 This identifies the RGB = For office file file as the Diamond and on-screen Pattern use only 3⁄4NOTE: Please do not attempt to re-create the Diamond Patterns yourself. Artwork files are available from Bander Asiri, President of the General Commission of Audio Visual Media. VISION 2030 BRAND GUIDELINES V1 MAY 2016 32

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 7.0 VISION 2030 PICTOGRAMS 7.1 VISION 2030 PICTOGRAMS 7.2 VISION 2030 PICTOGRAM CONSTRUCTION 7.3 VISION 2030 PICTOGRAMS DO NOT'S VISION 2030 BRAND GUIDELINES V1 MAY 2016 33

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 7.1 VISION 2030 PICTOGRAMS The nature of our Vision 2030 requires the use of complicated language and detailed explanations. To help keep this information clear and understandable we can use pictograms to visually represent key information. 3⁄4NOTE: It is not necessary to represent every aspect of the Vision 2030 as a EXERCISING E-GOVERNMENT SURVEY FOREIGN DIRECT GLOBAL COMPETITIVENESS INDEX GOVERNMENT EFFECTIVENESS SME's INDEX INVESTMENT INDEX pictogram, consider whether a pictogram is required or whether an image or written explanation would communicate the idea with more clarity. HOUSEHOLD SAVINGS HOUSEHOLD SPENDING LARGEST ECONOMY LOGISTIC PERFORMANCE LIFE EXPECTANCY HERITAGE SITES INDEX PRIVATE SECTOR CONTRIBUTION NON OIL REVENUE NON PROFIT SECTOR OIL GAS PILGRIMS NON-OIL EXPORT SOCIAL CAPITAL INDEX UNEMPLOYMENT VOLUNTEERS WOMEN WORKFORCE PUBLIC INVESTMENT FUND SAUDI CITIES VISION 2030 BRAND GUIDELINES V1 MAY 2016 34

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 7.2 VISION 2030 PICTOGRAM CONSTRUCTION This page shows how we should style our icons, with consistent colors and contained in the diamond shape. Colors - Brand colors are always used - The shades are used to introduce depth, when possible Housing Shape - The full diamond shape is used to house the pictograms - Pictograms fill most of the diamond shape - Pictograms are cropped from the bottom and can extend outside the top of the diamond shape Illustrations - Illustrations are made from solid objects - Pictograms are simple and tell a story VISION 2030 BRAND GUIDELINES V1 MAY 2016 35

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 7.3 VISION 2030 PICTOGRAMS DO NOT'S S S S We encourage creating new pictograms for specific applications. This keeps the identity fresh and new and gives clarity to our communications. To maintain consistency please avoid the examples on this page. Do not use colors outside of the Vision 1. 2030 identity Do not create very simplistic pictograms 2. 1 3 2 Do not create overly complex pictograms 3. S S S Do not crop the diamond shape 4. Do not use different style of illustrations 5. Do not use outlines 6. Do not use drop shadow 7. Do not replace the diamond with a 8. different shape Do not use descriptions inside the 9. diamond shape 6 4 5 S S S Export 7 8 9 VISION 2030 BRAND GUIDELINES V1 MAY 2016 36

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 8.1 IMAGERY Photography forms a key component of the Vision 2030 identity toolkit. It should be used to show a positive and confident Nation, looking ambitiously towards the future whilst respecting the traditions of the past. Imagery should depict the 3 pillars of Vision 2030. These are: A vibrant society A thriving economy An ambitious nation VISION 2030 BRAND GUIDELINES V1 MAY 2016 38

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 8.2 CHOOSING IMAGERY Is the image dramatic or inspirational? When commissioning or selecting images a photographic checklist should be followed: Does the image reflect an authentic Saudi Arabia? Is the image thought-provoking, unique and refreshing? Has photographic excellence been achieved? E.g. good colour contrast, engaging subject matter, interesting use of light and a strong composition. Does the image appear natural? E.g. not overtly bright, not using artificial filters or color overlays. Is the image clean and simple with a clear focal point? i.e. not overtly busy, cluttered or complicated. Is the image delivering its optimum impact? E.g. could the image be presented or cropped in a better way? VISION 2030 BRAND GUIDELINES V1 MAY 2016 39

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 9.0 EXAMPLE APPLICATIONS 9.1 BAG 9.10 POWERPOINT – DIVIDER PAGE 9.2 EVENT BANNERS 9.11 PRESS KIT 9.3 INTERACTIVE STAND 9.12 STATIONERY 9.4 LANYARD 9.5 NOTEPAD 9.6 PENCIL 9.7 PODIUM 9.8 POWERPOINT – COVER 9.9 POWERPOINT – CONTENT PAGE VISION 2030 BRAND GUIDELINES V1 MAY 2016 40

CONTENTS THE VISION 2030 IDENTITY TOOLKIT VISION 2030 LOGOTYPE COLOR TYPOGRAPHY VISION 2030 VISUAL PROPERTY GRAPHIC DEVICE VISION 2030 PICTOGRAMS IMAGERY EXAMPLE APPLICATIONS CONTACT 10.0 CONTACT Approval for the usage of any of the Vision 2030 visual identity elements must BANDER ASIRI always be sought. Use of these without approval from the General Commission PRESIDENT OF THE GENERAL of Audio Visual Media will be a breach of Copyright. COMMISSION OF AUDIO VISUAL MEDIA Please contact Bander Asiri, President of the General Commission of Audio Visual Media, E-Mail brand@vision2030.com if you have any queries regarding these guidelines or the new identity in general. VISION 2030 BRAND GUIDELINES V1 MAY 2016 53