Winter in Saudi
Guidelines
Design Identity
PRESENTING
WINTER
GUIDES
IN SAUDI
These guidelines have been designed
to help present the position of Winter in Saudi
across different communications and platforms.
By adhering to these guidelines, we are able
to build the Winter in Saudi identity and create
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a platform we can build upon for next year
and the years to come.Winter in Saudi
Guidelines
Design Identity
ABOUT
THE BRAND
GUIDES
The Winter in Saudi brand was created to unify
all the incredible, engaging and diverse events
happening all over Saudi Arabia during its winter
season. Ranging from family-friendly
entertainment to world-class concerts, immersive
cultural experiences to international sports and
everything in between, Winter in Saudi is the
umbrella under which everything that happens
during the country's cooler months lives.Logo System
Guidelines
Design Identity
LOGO
SYSTEM
The Winter in Saudi logo is greater than the sum of its parts.
It encapsulates everything that winter is, and has been designed
to appeal to a vibrant audience, while still reflecting everything
that winter in Saudi Arabia has to offer and serves as the stamp that
lets people know that the experience is part of a greater, winter story.
2022 Winter in SaudiLogo System
Guidelines
Design Identity
Main Logo Lockup
Our primary logo consists of two parts - the unique,
modern and ownable contemporary calligraphy as
well as the different illustrated elments that
represents the vibe or energy of the different events.
Illustrations
Logo Type
2022 Winter in SaudiLogo System
Guidelines
Design Identity
Main Logo Lockup
The English logo reflects the sentiments of the
Arabic, and carries with it the same energy,
with the common element being the illustrations,
as well as letter forms that act as a seamless link
between the two.
Arabic
English
2022 Winter in SaudiLogo System
Guidelines
Design Identity
Clear Space
The clear space of the logo is determined by the loop
of the wa and the a in Saudi, both derived
from the same typography. Care must be taken
so as to not let any foreign object intrude into this
space, as shown alongside.
2022 Winter in SaudiLogo System
Guidelines
Design Identity
Logo Color Backgrounds
The primary logo identity may be used on light and
dark backgrounds, as shown alongside - making
sure not to allow any of the elements to get confused
with the background.
2022 Winter in SaudiLogo System
Guidelines
Design Identity
Main Logo Lockup
The Saudi in Winter logo has been designed to be
striking in monotone as well, for those instances that
call for it.Logo System
Guidelines
Design Identity
Logo Usage
This page demonstrates examples of incorrect
Lockup usage
usage of the logo. it is not absolute, but
showing them helps to reinforce understanding
of the correct way to use the brandmark.
1.
2.
1. Do not change the colour of the logomark
in any other way
2. Do not rearrange the logomark and
wordmark in any other way.
3. Do not add a drop shadow or any other
effect to the brandmark.
4. Do not change the text alignment in any different way.
5. Do not place the full color brandmark on any colour
that is not the brand color and that affects legibility.
6. Do not place the brandmark on an image that
affects legibility.
3.
4.
5.
6.
2022 Winter in SaudiOur logo with event logos
Guidelines
Design Identity
Saudi Lockup
Clear Space
The Saudi logo in Arabic and English and how
they have the clear space, to ensure that the logo
is never compromised.
1⁄2X
1⁄2X
1⁄2X
1⁄2X
1⁄2X
1⁄2X
1⁄2X
1⁄2X
Arabic
English
2022 Winter in SaudiGuidelines
Design Identity
Our logo with event logos
Both Lockups
Clear Space
The Saudi logo as well as the Winter in Saudi in
Arabic and English and how they have the clear
space, to ensure that the logo is never
compromised.
Arabic
English
2022 Winter in SaudiOur logo with event logos
Guidelines
Design Identity
Saudi Lockup - Colors
The different colors of the lockup.
Blue
Dark green
Green
Orange
Purple
Red
2022 Winter in SaudiOur logo with event logos
Guidelines
Design Identity
Saudi Logo Usage
The logotype should always be reproduced from the
master artwork provided. It should never be altered,
re-drawn, re-colored or manipulated in any way.
The examples on this page show what to avoid when
using the logotype:
1. Do not disproportionately scale the logotype
2. Do not rotate the logotype.
3. Do not re-color our logotype.
4. Do not apply a drop shadow.
5. Do not remove the logotype accents.
6. Do not use colored logotypes on imagery.
1
2
3
Keep in mind
The rules set out here apply to
all language logotypes.
4
5
6
2022 Winter in SaudiGuidelines
2022
Winter in Saudi
COLOR
SYSTEM
Colours are an integral part of any brand, and the colours we use will
imprint Winter in Saudi in the minds of our audience - not just today,
but for years to come.
2022 Winter in SaudiColor Ssystem
Guidelines
Design Identity
Primary Brand Colors
The primary brand colors are used to keep
consistency in the brand throughout color
associations. Colors should always maintain a
level of heirarchy that enables brand recognetion
throughout all platforms.
Main Colors
Secondary Colors
Black
White
Navy
PANTONE: 1787 C
C:0 M:75 Y:50 K:0
R:255 G:66 B:76
HEX: FF424C
PANTONE: 233 C
C:25 M:100 Y:0 K:0
R:190 G:0 B:141
HEX: BE008D
PANTONE: 157 C
C:0 M:50 Y:100 K:0
R:255 G:131 B:0
HEX: FF8300
PANTONE: 637 C
C:65 M:0 Y:20 K:0
R:61 G:194 B:194
HEX: 3DC2C2
PANTONE: 361 C
PANTONE: Process Black C
PANTONE: White 000C
PANTONE 282 C
C:64 M:0 Y:84 K:0
C:100 M:100 Y:100 K:100
C:0 M:0 Y:0 K:0
C:100 M:93 Y:45 K:56
2022 Winter in Saudi
R:81 G:192 B:65
R:0 G:0 B:0
R:255 G:255 B:255
R:10 G:20 B:58
HEX: 51C041
HEX: 000000
HEX: FFFFFF
HEX: D7D8D9Guidelines
2022
Winter in Saudi
DESIGN
ELEMENT
There are many things happening in Winter in Saudi, the best way to
represent these activities and events, is through illustrations that also
reflect the energy and concept of the logo itself.
2022 Winter in SaudiDesign Element
Guidelines
Design Identity
Category Illustrations
The elements within the logo reveal the different
aspects of winter in Saudi by representing the
majority of the events.
Sports
Culture
Festival
Vibe + Energy
Weather + Nature
2022 Winter in SaudiGuidelines
2022
Winter in Saudi
VISUAL
SYSTEM
Please use these guidelines when creating
STA-issued communications .
2022 Winter in SaudiGuidelines
2022
Winter in Saudi
LOGO
ON PARTNER
VISUALS
Please refer to the following slides when creating
printed domestic or regional communications for
Winter in Saudi on behalf of an event.
[PRINTS]
2022 Winter in SaudiLogo on Partner Visuals [Prints]
Guidelines
Design Identity
PARTNER
3/4X
How the
X
LOGO
logos work
together on
Domestic
Partner-first
Visual
When communicating domestically the Winter in
PARTNER
Saudi logo will be used, along with the event logo.
3/4X
X
LOGO
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Prints]
Domestic Communications
The relevant Winter in Saudi logo will always live
on the left side of the main visual, keeping clear
space and the logo proportions from earlier in
these guidelines in mind.
PARTNER
LOGO
PARTNER
LOGO
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Prints]
Domestic Communications
The relevant Winter in Saudi logo will always live
on the left side of the main visual, keeping clear
space and the logo proportions from earlier in
these guidelines in mind.
POST
MALONE
POST
BRUNO
MALONE
DJ KHALED
MARS
BRUNO
كلنا
ستورم
MARS
ديسمبر
١ -٢ -٣
الآن اشتريCOM.MDLBEAST
كلنا
ستورم
ديسمبر
١ -٢ -٣
الآن اشتريCOM.MDLBEAST
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Prints]
Domestic Communications
The relevant Winter in Saudi logo will always live
on the left side of the main visual, keeping clear
space and the logo proportions from earlier in
these guidelines in mind.
POST
MALONE
POST
BRUNO
MALONE
DJ KHALED
MARS
BRUNO
Riyadh
MARS
DEC. 1 - 2 - 3
MDLBEAST.COM
BUY YOUR TICKETS
Riyadh
DEC. 1 - 2 - 3
MDLBEAST.COM
BUY YOUR TICKETS
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Prints]
PARTNER
How the
X
LOGO
1/2X
logos work
together on
Regional
Partner-first
Visual
When communicating regionally the Saudi logo will
be used, along with the event logo.
PARTNER
X
LOGO
1/2X
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Prints]
Regional Communications
When communicating regionally, we do not use the
Winter in Saudi logo. Instead, the Rouh Al Saudia
logo should be used on the left side of the visual,
keeping clear space and the logo proportions from
earlier in these guidelines in mind.
PARTNER
LOGO
PARTNER
LOGO
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Prints]
Regional Communications
When communicating regionally, we do not use the
Winter in Saudi logo. Instead, the Rouh Al Saudia
logo should be used on the left side of the visual,
keeping clear space and the logo proportions from
earlier in these guidelines in mind.
POST
MALONE
POST
BRUNO
MALONE
DJ KHALED
MARS
BRUNO
كلنا
ستورم
MARS
ديسمبر
١ -٢ -٣
الآن اشتريCOM.MDLBEAST
كلنا
ستورم
ديسمبر
١ -٢ -٣
الآن اشتريCOM.MDLBEAST
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Prints]
Primary Communications
The Winter in Saudi logo will always llive on the
The Winter in Saudi logo will always llive on the
left side of the main visual, keeping clear spaces
left side of the main visual, keeping clear spaces
in mind.
in mind.
POST
MALONE
POST
BRUNO
MALONE
DJ KHALED
MARS
BRUNO
Riyadh
MARS
DEC. 1 - 2 - 3
MDLBEAST.COM
BUY YOUR TICKETS
Riyadh
DEC. 1 - 2 - 3
MDLBEAST.COM
BUY YOUR TICKETS
Domestic
Regional
2022 Winter in SaudiGuidelines
2022
Winter in Saudi
LOGO
ON PARTNER
Please refer to the following slides when creating digital
VISUALS
domestic or regional communications for Winter in Saudi
on behalf of an event.
[DIGITAL]
2022 Winter in SaudiLogo on Partner Visuals [Digital]
Guidelines
Design Identity
Partner Communications - Domestic
The Winter in Saudi logo will always llive on the
left side of the main visual, keeping clear spaces
in mind.
PARTNER
PARTNER
LOGO
LOGO
PARTNER
LOGO
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Digital]
Partner Communications - Domestic
The Winter in Saudi logo will always llive on the
left side of the main visual, keeping clear spaces
in mind.
PARTNER
PARTNER
LOGO
LOGO
PARTNER
LOGO
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Digital]
Partner Communications - Domestic
The Winter in Saudi logo will always llive on the
left side of the main visual, keeping clear spaces
in mind.
PARTNER
LOGO
PARTNER
LOGO
Book now
Book now
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Digital]
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Partner Communications - Domestic
The Winter in Saudi logo will always llive on the
left side of the main visual, keeping clear spaces
in mind.
PARTNER
LOGO
PARTNER
LOGO
Book now
Book now
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Digital]
Partner Communications - Regional
The Saudi logo will always llive on the left side of
the main visual, keeping clear spaces in mind.
PARTNER
PARTNER
LOGO
LOGO
PARTNER
LOGO
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Digital]
Partner Communications - Regional
The Saudi logo will always llive on the left side of
the main visual, keeping clear spaces in mind.
PARTNER
PARTNER
LOGO
LOGO
PARTNER
LOGO
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Digital]
Partner Communications - Regional
The Saudi logo will always llive on the left side of
the main visual, keeping clear spaces in mind.
PARTNER
PARTNER
LOGO
LOGO
PARTNER
LOGO
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Digital]
Partner Communications - Regional
The Saudi logo will always llive on the left side of
the main visual, keeping clear spaces in mind.
PARTNER
LOGO
PARTNER
LOGO
Book now
Book now
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Digital]
Partner Communications - Regional
The Saudi logo will always llive on the left side of
the main visual, keeping clear spaces in mind.
PARTNER
LOGO
PARTNER
LOGO
Book now
Book now
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Digital]
Video Outro
At the end of a video the logo will be shown
as an outro followed by Saudi logo. Each
one will be in its own frame.
احجز اجمل ذكريات الشتاء الآن عىل
VisitSaudi.com/winter
Frame 2
Frame 1
Frame 3
Domestic
Regional
2022 Winter in SaudiGuidelines
Design Identity
Logo on Partner Visuals [Digital]
Video Outro
At the end of a video the logo will be shown
as an outro followed by Saudi logo. Each
one will be in its own frame.
Book your unforgettable winter on
VisitSaudi.com/winter
Frame 2
Frame 1
Frame 3
Domestic
Regional
2022 Winter in SaudiWinter in Saudi
Guidelines
Design Identity
