Abu Dhabi Education Council
Contents
www.adec.ac.ae
Abu Dhabi Education Council
BRAND IDENTITY
GUIDELINES
ADEC BRAND IDENTITY GUIDELINES
2010Abu Dhabi Education Council
Contents
The brand identity of the Abu Dhabi Education Council (ADEC) signifies the visual and verbal expression of the
brand. It was designed to build, as well as maintain, a central characterization of ADEC, which can be applied
and expressed through a wide multitude of public exposure and media outlets. The ADEC brand consists of a
singular voice and image, which are able to impart a successful personification, by communicating clearly and
consistently.
The brand identity program is a comprehensive approach to constructing and managing our brand identity
across all activities, and comprises of:
• The component parts of our brand identity; such as the wordmark, motif, colours and typography
• Principles on how to use each element of our successful communication
The components and principles are described in detail within this guidelines document, and are intended for
anyone involved in the creation and development of MARCOM tools connected with ADEC. Used accurately
and consistently, it will help build our brand, as well as consolidate our identity. At the same time, our guidelines
allow for substantial flexibility in order to meet specific market needs, as well as to promote creativity.
We would like to thank you for taking the time to learn our communication process, and your enthusiastic
support of our renewed efforts to build the value, power and prestige of ADEC brand.
ADEC BRAND IDENTITY GUIDELINES
2010Abu Dhabi Education Council
Contents
Contents
The ADEC logo is the keystone of our corporate identity. It is emblematic of our personality, and our basic values. The following pages contain specific
instructions on how to properly apply all elements to ADEC’s communications initiative. Utilized prudently, we can consistently capture the spirit of ADEC, and
express our distinctive look in everything that we create.
ADEC Head Quarters
1.0 The Brand Logo
1.1
Brand Logo and Elements
4.4
Notepad
1.2
Iqraa
4.5
Pocket Notepad
1.3
Implemented rules for logo usage
5.0 Collateral
1.4
Brand Logo Placement
5.1
Document Folder
5.2
CD Sleeve & CD Label
2.0 Colour
2.1
Colour Palette
5.3
Bags
5.4
Bookmarks
3.0 Typography
3.1
Typography
5.5
Complimentary Slip
3.2
Typography (Other Fonts)
5.6
ID card
5.7
Wrapping Paper
4.0 Stationery
4.1
Business Card
6.0 Communication
4.1.1 ADEC H.Q.
6.1
E-mail Signature
4.1.2 Regional Offices
6.2
Powerpoint Template
4.2
Letterhead
7.0 Branded Items
4.2.1 ADEC H.Q.
7.1
Outdoor Advertisement
4.2.2 Regional Offices
7.2
Gift Items
ADEC BRAND IDENTITY GUIDELINES
4.3
Envelopes
8.0 Brand Guidelines for Schools
4.3.1 ADEC H.Q.
9.0 Colour Swatches
4.3.2 Regional Offices
10.0 Paper Stock
2010Abu Dhabi Education Council
1.0 The Brand Logo
1.1
Brand Logo & Elements
The ADEC Brand Logo consists of three main elements: the motif, the word mark, and the
tagline (brand promise). Each of these elements correspond to a pivotal trait of ADEC’s image,
and their combination serves to reinforce a consistent and decisive validation.
1/2 X
1/2 X
The motif has been designed to resemble several objects that signify ADEC’s endeavors to
provide a system of education excellence. The motif is composed of five blocks coloured
Heritage Red , Skyline, Oasis, Arabian Sky and Turquoise Sea which are matching the Brand
Abu Dhabi colour palette. We have left the interpretation of the motif open to encourage
X
Motif
creativity which is one of the elements that ADEC is looking to promote within students.
Thus, some people picture it as an open book, as ADEC’s vision in becoming an innovation
based, knowledge producing society; other picture it as blocks, representing the building
blocks of learning and being the foundation of every child’s future; and other picture it as an
1/8 X
ear of wheat, as wheat has often been used to represent education and growth. The word
“Iqraa” (English translation: “Read”), rendered in Arabic calligraphy, is elegantly sprawled
1/14 X
across all the squares, uniting the entire assembly into a single, vibrant, and powerful symbol
1/20 X
1/30 X
illustration.
1/20 X
The word mark bears the organizations’s complete name: Abu Dhabi Education Council in
both Arabic and…Abu Dhabi Education Council
1.0 The Brand Logo
1.2
Iqraa
كلمة نابعة من أصالتنا العربية الإسلامية بكل معانيها اقــرأ:. وأبعادها، بل هي تأكيد على تقاليدنا وقيمنا ومثلنا العليا
ففيها تمتلئ القلوب بالنور، والنفس بالحكمة إنها أول كلمة يأمر فيها الوحي رسولنا الكريم محمد صلى هللا عليه
وسلم على تلاوتها،( اقرأ باسم ربك الذي خلق) فكانت لها وقع وصدى في الثبات والعمل الحثيث والعيش بالفكر
في معية هللا فلا حدود لآفاق ومسارات وأبعاد كلمة (اقرأ).. من خلالها تنطلق نهضة كل أمة، وتبرز أصالتها ومواقفها
الخالدة،، ومن خلالها تنبثق مسيرة العلم والمعرفة والتعليم في كافة المعالم .
ومن (اقرأ) ينبعث الإيمان والعطاء الذي لا ينضب، ويولد البناء الروحي المفعم بحب الخير الدائم،وتولد الإنجازات
الشاخصة الناطقة، وتعقد العزائم وتذوب الصعاب، وترسم الصور المشرقة المشعة بالنور التي نتطلع إليها جميعا
لتحقيقها، بل وتستلهم كل عاداتنا وتقاليدنا الأصيلة المتبصرة بهداية العقل وصدق العزيمة.
فنحن في دولتنا المعطاء ومن خلال( اقرأ) خلقنا الأمنيات الكبيرة ، وتجاوزنا الواقع والقدرات، وأنجزنا الكثير في مدة
قياسية حتى صرنا أنموذجا يحتذى به على الصعد كافة، فكان لفكر وتوجهات المغفور له بأذن هللا تعالى الشيخ زايد بن
سلطان آل نهيان (طيب هللا ثراه) وجميع الحكام الذين جاءوا من بعده وساروا على نهجه خطى سريعة في المعطيات
والتطورات الحضارية التي يشهدها عالم اليوم وفي شتى المجالات .
ستبقى (اقرأ) عنوان إرادتنا في التغيير والتحول والرؤى الثاقبة والمسيرة الناهضة المستديمة والذروة التي نتجاوز من
خلالها الحاضر لبناء مستقبل زاهر متطور.
The word “Iqraa” literally means “Read” and stems from our Arab-Islamic roots. It takes many forms and allows…Abu Dhabi Education Council
1.0 The Brand Logo
1.3
Implemented Rules for Logo Usage
Only the logo variations below are accepted to be used.
The Primary Brand Logo
When using the logo, the following instruction should be taken into consideration:
- Commitment to dimensions and proportions
- Ensure logo always includes motif, word mark, the line, and tagline
- Avoid stretching, minimizing, enlarging, moving, or deleting any separate part of
the logo
The Secondary Brand Logo
The secondary brand logo is used only in special cases with written approval by
ADEC BRAND IDENTITY GUIDELINES
Strategic Communications & Media Division Manager at ADEC.
2010
1.3Abu Dhabi Education Council
1.0 The Brand Logo
1.4
Brand Logo Placement
Do
Ideally the placement of ADEC brand logo should be on a white background. However, when this is not possible,
always follow placement guide as illustrated alongside.
Placement on solid coloured backgrounds:
If placing the brand logo on a dark background, ensure that it is reproduced in reverse. That said, in all
circumstances other than for use on a white background, the logo should be used in reverse colour (white).
Placement on images:
In situations where the ADEC brand logo has to be superimposed/placed on images, always ensure that it is
positioned in a highly visible manner, without being intrusive. It is also imperative that the colours of the image
DO NOT clash with those of the brand logo.
Don’t
Considering the multifaceted purpose of the brand logo, there are certain arrangements that should be
irrefutably avoided, since the outcome is a flagrant undermining of the logo’s purpose and objective.
When adhering to the original colour pallete, any background color matching one of the motif’s colors is to
be forbidden. In addition, no background should be used if the outcome incurs partial or total distortion or
concealment of any of the brand logo’s elements. The resulting exposure would fail to reinforce any of ADEC’s
core principles.
ADEC BRAND IDENTITY GUIDELINES
Special Applications
2010
On special applications motif should be in full color, wordmark and tagline in silver.
1.4Abu Dhabi Education Council
2.0 Colour
2.1
Colour Palette
Masterbrand Colour Palette
Heritage Red
Skyline
Turquoise Sea
Oasis
Arabian Sky
PMS 1815
PMS 532
PMS 5503
PMS 418
PMS 277
Heritage Red: Symbolizes our
Skyline: Symbolizes Abu Dhabi’s
Turquoise Sea: Symbolizes the
Oasis:
Symbolizes
the
Arabian Sky: Symbolizes pride,
language, culture and values
vision which entails creating a
Arabian Gulf, which was the
environmental
education
wisdom and unlimited ambition
that form the basis of our
knowledge-based
economy.
primary source of livelihood
which is being encouraged
through which we aspire to
Emirati culture that ADEC is
ADEC is utilizing the latest
for our ancestors. Like the
in the school community in
reach education excellence that
striving to preserve through
methods and technological
sea education is an unlimited
new buildings designed with
will be recognized throughout
quality standards in education.
tools in its educational services
source of enlightenment.
sustainability in mind as well
the world.
to fulfill this dream.
as
promoting
sustainability
through learning.
ADEC BRAND IDENTITY GUIDELINES
R: 138 G: 32 B: 3
R: 24 G: 60 B: 71
R: 156 G: 197 B: 202
R: 118 G: 213 B: 240
R: 95 G: 96 B: 75
C: 0 M: 90 Y: 100 K: 51
C: 100 M: 80 Y: 70 K: 25
C: 29 M: 0 Y: 10 K: 14
C: 27 M: 7 Y: 0 K: 0
C: 4 M: 0 Y: 31 K: 75
2010
2.1Abu Dhabi Education Council
3.0 Typography
3.1
Typography
Brand Characters
The ADEC word mark (Abu Dhabi Education Council) and tagline
AXTEK Arabic
have been designed in a combination of Arabic and English scripts.
They are not to be altered in any manner. There is no other way that
Amerika Sans
the word mark can be presented or used, but as illustrated here.
All the fonts used in the word mark should be treated as a graphic
Amerika Sans
AXTEK Arabic
element . The motif, word mark and tagline are to be treated as one
integral unit, and any scaling should be done as such.
Amerika Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
ADEC BRAND IDENTITY GUIDELINES
2010
3.1Abu Dhabi Education Council
3.0 Typography
3.2
Typography (Other Fonts)
The authorised fonts can be used for the main body text of the official letters.
English Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Candara Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Candara Italic
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
1234567890 !@#$%^&*()
Candara Bold
Candara Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
1234567890 !@#$%^&*()
Arabic Font
ADEC BRAND IDENTITY GUIDELINES
2010
3.2Abu Dhabi Education Council
4.0 Stationery
4.1
Business Card
4.1.1 ADEC H.Q.
It is not permitted to modify any part of the official business cards.
5 mm
Font Specifications
6.5 mm
NAME
13 mm
Arabic : AXTEK Plain Medium –– 9 pts –– Skyline (PMS 532) at 100%
English : Candara Bold –– 9 pts –– Skyline (PMS 532) at 100%
Designation & Department
Arabci : AXTEK Arabic Light –– 7 pts –– Skyline (PMS 532) at 100%
English : Candara –– 7 pts –– Skyline (PMS 532) at 100%
Address and Contact Numbers
Candara –– 6.5 pts –– Skyline (PMS 532) at 100%
5 mm
Paper Stock Specifications
Recto
350gsm Art Matt
5 mm
Print specifications
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Matte lamination
5 mm
Spot UV : a. Recto - Logo and footer strip
b. Verso - Iqraa (Arabic) , Iqraa (English), and website address
5 mm
ADEC BRAND IDENTITY GUIDELINES
2010
5 mm
Verso
5 mm
4.1Abu Dhabi Education Council
4.0 Stationery
4.1
Business Card
4.1.2 ADEC - Regional Office
It is not permitted to modify any part of the official business cards.
Address and Contact Numbers
Candara –– 6.5 pts –– Skyline (PMS 532) at 100%
Font Specifications
Paper Stock Specifications
NAME
350gsm Art Matt
Arabic : AXTEK Plain Medium –– 9 pts –– Skyline (PMS 532) at 100%
Print specifications
English : Candara Bold –– 9 pts –– Skyline (PMS 532) at 100%
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Designation & Department
Matte lamination
Arabci : AXTEK Arabic Light –– 7 pts –– Skyline (PMS 532) at 100%
Spot UV : a. Recto - Logo and footer strip
English : Candara –– 7 pts –– Skyline (PMS 532) at 100%
b. Verso - Iqraa (Arabic) , Iqraa (English), and website address
ADEC BRAND IDENTITY GUIDELINES
Verso
Recto for Al Ain Office
Recto for Al Gharbia Office
2010
4.1Abu Dhabi Education Council
4.0 Stationery
4.2
Letterhead
4.2.1 ADEC H.Q.
Shown below is the ADEC Letterhead. The Primary Brand Logo should be used.
RECTO
VERSO
Font Specifications:
Font Specifications for Vertical Web Address
Arabic Address and Contact Numbers : AXTEK Arabic Light -- 8pts -- Skyline (PMS 532)
Candara -- 29 pts -- Skyline (PMS 532)
English Address and Contact Numbers : Candara -- 8.3pts -- Skyline (PMS 532)
Print specifications
Paper Stock Specifications
Printing in 1 special colour (PMS 532 U)
170 GSM Art Matt
Spot UV - Iqraa (Arabic) , Iqraa (English), and website address
Print specifications
Printing in 5 colours (CMYK + PMS 532 U)
Spot UV - Logo and footer strip
(Recto)
(Verso)
21 mm
21 mm
10 mm
10 mm
21 mm
www.adec.ac.ae
ADEC BRAND IDENTITY GUIDELINES
2010
10 mm
10 mm
5 mm
10 mm
10 mm
4.2Abu Dhabi Education Council
4.0 Stationery
4.1
Letterhead
4.2.2 ADEC - Regional Office
Shown below is the ADEC - Al Ain Office and Al Gharbia Office Letterheads. The Primary Brand Logo should
be used.
RECTO
VERSO
Font Specifications:
Font Specifications for Vertical Web Address
Arabic Address and Contact Numbers : AXTEK Arabic Light -- 8pts -- Skyline (PMS 532)
Candara -- 29 pts -- Skyline (PMS 532)
English Address and Contact Numbers : Candara -- 8.3pts -- Skyline (PMS 532)
Print specifications
Paper Stock Specifications
Printing in 1 special colour (PMS 532 U)
170 GSM Art Matt
Spot UV - Iqraa (Arabic) , Iqraa (English), and website address
Print specifications
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Spot UV - Logo and footer strip
(Recto - Al Ain Office)
(Recto - Al Gharbia Office)
(Verso)
21 mm
21 mm
10 mm
10 mm
21 mm
www.adec.ac.ae
ADEC BRAND IDENTITY GUIDELINES
2010
10 mm
10 mm
5 mm
10 mm
10 mm
4.2Abu Dhabi Education Council
4.0 Stationery
4.3
Envelopes
4.3.1 ADEC H.Q.
Shown below is an illustration of envelopes for ADEC H.Q.
DL Envelope
Font Specifications
Vertical Web Address
Candara -- 10 pts -- Skyline (PMS 532)
Arabic Address and Contact Numbers
AXTEK Arabic Light -- 7.7 pts -- Skyline (PMS 532)
English Address and Contact Numbers
26 mm
Candara -- 8 pts -- Skyline (PMS 532)
Paper Stock Specifications
200 GSM Art Matt
Print specifications
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Spot UV : Logo, footer strip, Iqraa (Arabic) , Iqraa (English),
7 mm
website address and the main address block
13 mm
Large Envelopes
Scale the Letter Envelope artwork proportionately to arrive at
ADEC BRAND IDENTITY GUIDELINES
the sizes mentioned below.
Trimmed sizes:
2010
C3 – 324mm x 458mm
DL Envelope
7 mm
7 mm
C4 – 229mm x 324mm
C5 – 162mm x 229mm
The Primary Brand Logo should be used and any additional information should not be used.
4.3Abu Dhabi Education Council
4.0 Stationery
4.3
Envelopes
4.3.2 ADEC - Regional Office
Shown below is an illustration of envelopes for Al Ain and Al Gharbia Offices.
Font Specifications
English Address and Contact Numbers
Print specifications
Vertical Web Address
Candara -- 8 pts -- Skyline (PMS 532)
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Candara -- 10 pts -- Skyline (PMS 532)
Paper Stock Specifications
Spot UV : Logo, footer strip, Iqraa (Arabic) , Iqraa (English),
website address and the main address block
Arabic Address and Contact Numbers
200 GSM Art Matt
AXTEK Arabic Light -- 7.7 pts -- Skyline (PMS 532)
ADEC BRAND IDENTITY GUIDELINES
2010
DL Envelope for Al Gharbia Office
DL Envelope for Al Ain Office
4.3Abu Dhabi Education Council
4.0 Stationery
4.4
Notepads
Notepad - Spiral Bound
Shown below is the illustation of an A4 Notepad. For an A5 size notepad, the specificatons should be proportionately reduced to 71%.
Font Specifications
Paper Stock Specifications
Print specifications
Web Address :
Cover : 300 GSM Art Matt
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
a. Inside pages - Candara -- 9pts -- Skyline (PMS 532)
Inside : 90gsm Woodfree
Spot UV : a. Front Cover: Logo , footer strip
b. Back Cover - Candara -- 29 pts -- Skyline (PMS 532)
100 Leaves
b. Back Cover: Iqraa (Arabic) , Iqraa (English),
and website address
Inside Pages
Front Cover
Back Cover
12 mm
52 mm
ADEC BRAND IDENTITY GUIDELINES
2010
12 mm
6.5 mm
12 mm
12 mm
12 mm
4.4Abu Dhabi Education Council
4.0 Stationery
4.5
Notepads
Pocket Notepad
Paper Stock Specifications
Size : 7.5cm x 10cm
Print specifications
Cover : 300 GSM Art Matt
Font Specifications
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Inside : 90gsm Woodfree
Web Address :
Spot UV : a. Front Cover: Logo , footer strip
Back Cover - Candara -- 12 pts -- Skyline (PMS 532)
b. Back Cover: Iqraa (Arabic) , Iqraa (English),
and website address
Inside Pages
Front Cover
Back Cover
6 mm
22 mm
ADEC BRAND IDENTITY GUIDELINES
2010
6 mm
6 mm
6 mm
6 mm
4.6Abu Dhabi Education Council
5.0 Collateral
5.1
Document Folder
Font Specifications
Paper Stock Specifications
Vertical Web Address : Candara –– 32pts –– Skyline (PMS 532)
300 GSM Art Matt
Arabic contact address : AXTEK Arabic Light 10pts
Print specifications (Outside)
English contact address : Candara Regular 10.4pts
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Matt Lamination
Spot UV - Outside : Logo , footer strip, Iqraa (Arabic) , Iqraa (English), and website address
28 mm
54 mm
7 mm
7 mm
ADEC BRAND IDENTITY GUIDELINES
7 mm
2010
Inside
Outside
7 mm
5.1Abu Dhabi Education Council
5.0 Collateral
5.2
CD Sleeve & CD Label
CD Sleeve
Font Specifications
Paper Stock Specifications
Arabic Contact Address : AXTEK Arabic Light -- 6.5 pts - Skyline (PMS 532)
300gsm Art Matt
English Contact Address : Candara -- 6.8 pts -- Skyline (PMS 532)
Print specifications (Outside)
Web Adress : Candara -- 6.8 pts -- Skyline (PMS 532
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Matt Lamination
Spot UV - Outside : Logo , footer strip, Iqraa (Arabic)
Iqraa (English), and website address
15 mm
30 mm
ADEC BRAND IDENTITY GUIDELINES
15 mm
8 mm
8 mm
2010
8 mm
8 mm
5.2Abu Dhabi Education Council
5.0 Collateral
5.3
Bags
Illustrated here are some examples of the ADEC Bag.
Font Specifications
Arabic Contact Address : AXTEK Arabic Light -- 11.5 pts -- Skyline (PMS 532)
English Contact Address : Candara -- 12 pts -- Skyline (PMS 532)
Paper Stock Specifications
Big
300 GSM Art Matt
Print specifications (Outside)
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Matt Lamination
Spot UV - Logo , footer strip, Iqraa (Arabic)
Iqraa (English), and website address
Medium
Small
18 mm
75 mm
ADEC BRAND IDENTITY GUIDELINES
10 mm
9 mm
2010
7 mm
5.3Abu Dhabi Education Council
5.0 Collateral
5.4
Bookmarks
The images shown here demonstrate the recommended style and layout for ADEC bookmarks. The front side should be clean of imagery and text and should display the Primary Brand Logo. The
other side will feature Iqraa (Arabic), Iqraa (English), and website address.
Font Specifications
Recto
Verso
Web Adress : Candara -- 11 pts -- Skyline (PMS 532)
Paper Stock Specifications
300 GSM Art Matt
Matte Lamination
Print specifications
5 mm
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Spot UV: a. Recto - Logo and footer strip
b. Verso - Iqraa (Arabic) , Iqraa (English), and website address
20 mm
ADEC BRAND IDENTITY GUIDELINES
5 mm
5 mm
2010
5 mm
5 mm
5.4Abu Dhabi Education Council
5.0 Collateral
5.5
Complimentary Slip
5 mm
Shown alongside is the default Complimentary Slip for ADEC.
10 mm
20 mm
Font Specifications
Vertical Web Address : Candara -- 20 pts -- White
“With Compliments” (Arabic)
Tahoma -- 18.5 pts -- Skyline (PMS 532) at 100%
5 mm
“With Compliments” (English)
Candara -- 18.5 pts -- Skyline (PMS 532) at 100%
Employee Name in Arabic
Tahoma -- 12 pts -- Skyline (PMS 532) at 100%
Employee Name in English
Candara -- 12 pts -- Skyline (PMS 532) at 100%
Paper Stock Specifications
ADEC H.Q. : 300gsm Art Matt
Print specifications
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
Matte Lamination
Spot UV: a. Recto - Logo and footer strip
b. Verso - Iqraa (Arabic) , Iqraa (English), and website address
10 mm
7 mm
ADEC BRAND IDENTITY GUIDELINES
Recto
Verso
10 mm
2010
5.5Abu Dhabi Education Council
5.0 Collateral
5.6
ID Card
The example shown here illustrates the layout for ADEC ID Card.
Font Specifications
Web Address : Candara -- 7 pts -- Skyline (PMS 532)
Name in Arabic : AXTEK Arabic Light -- 8.5 pts -- Skyline (PMS 532)
Card Holder’s information in English : Candara -- 6.5 pts -- Skyline (PMS 532)
Name in English : Candara -- 8.5 pts -- Skyline (PMS 532)
Card Holder’s information in Arabic : AXTEK Arabic Light -- 6 pts -- Skyline (PMS 532)
Designation in Arabic : AXTEK Arabic Light -- 6.5 pts -- Skyline (PMS 532)
Contact information in English : Candara -- 6 pts
Designation in English : Candara -- 6.5 pts -- Skyline (PMS 532)
Contact information in Arabic : AXTEK Arabic Light -- 5.5 pts
4.3 mm
12.3 mm
29.3 mm
ADEC BRAND IDENTITY GUIDELINES
3.5 mm
5.3 mm
3 mm
24.6 mm
3 mm
3 mm
2010
5.6Abu Dhabi Education Council
5.0 Collateral
5.7
Wrapping Paper
The ADEC wrapping paper features elements of the brand
motif distributed randomly against each other.
Paper Stock Specifications
Size : 70 cm (w) x 50 cm (h)
120gsm Art Matt
Print specifications
Printing in 4 colours + 1 Special colour (CMYK + PMS 53U)
ADEC BRAND IDENTITY GUIDELINES
2010
5.7Abu Dhabi Education Council
6.0 Communication
6.1
E-mail Signature
Alongside is an example of the E-mail signature. Simple, clean, and professional.
Except for the brand logo, all other elements are 1 colour (Skyline).
Font Specifications
Employee Name in Arabic
Tahoma -- 8 pts -- Skyline (PMS 532) at 100%
Employee Name in English
Candara -- 10 pts -- Skyline (PMS 532) at 100%
Designation & Department in Arabic
Tahoma -- 6 pts -- Skyline (PMS 532) at 100%
Designation & Department in English
Candara -- 8 pts -- Skyline (PMS 532) at 100%
Contact Details in Arabic
Tahoma -- 8 pts -- Skyline (PMS 532) at 100%
Contact Details in English
Candara -- 8 pts -- Skyline (PMS 532) at 100%
ADEC BRAND IDENTITY GUIDELINES
2010
6.1Abu Dhabi Education Council
6.0 Communication
6.2
Powerpoint Presentation
40 mm
6 mm
15 mm
6 mm
Click to add title
48pts
24pts
Click to add sub title
Title Slide
7 mm
30 mm
Title Here
48pts
24pts
Sub head here
Body Text
Thank you
44pts
ADEC BRAND IDENTITY GUIDELINES
2010
Body Slide
Last Slide
6.2Abu Dhabi Education Council
7.0 Branding
7.1
Branded Items
Outdoor Advertisement
www.adec.ac.ae
TITLE
ADEC BRAND IDENTITY GUIDELINES
Rollup Banners
Flags
2010
7.1Abu Dhabi Education Council
7.0 Branding
7.2
Branded Items
Gift Items
ADEC BRAND IDENTITY GUIDELINES
2010
7.2Abu Dhabi Education Council
Brand Guidelines for Schools
Brand Guidelines for Schools
Contents
8.1
ADEC Schools Brand Logo
8.2
ADEC Schools Logo Placement
8.3
ADEC Schools Businesscard
8.4
ADEC Schools Letterhead
8.5
ADEC Schools Envelopes
ADEC BRAND IDENTITY GUIDELINES
2010Abu Dhabi Education Council
ADEC Schools Brand Logo
8.1
ADEC Schools Brand Logo
Abu Dhabi Schools
The illustration above cannot be altered in any way and must
be treated as one integral unit, and any scaling should be
done as such.
1/2 X
1/2 X
Minimum Clear Space
It is not just the space or “breathing area” between the
X
wordmark and the border that must be considered, the
1/10 X
1/10 X
spacing between the motif, wordmark and tagline should be
1/10 X
maintained as illustrated on this page. If ‘x’ is the height of
the motif, the minimum clear space should be half the height
1/2 X
1/2 X
of the motif, i.e. 1/2x. The distance between the motif and
the Arabic wordmark is 1/2x. The same (1/2x) applies for the
2/3 X
distance between the motif and the English wordmark.
Al Ain Schools
ADEC BRAND IDENTITY GUIDELINES
Al Gharbia Schools
2010
8.1Abu Dhabi Education Council
Adec Schools Logo Placement
8.2
ADEC Schools Logo Placement
The illustrations alongside are applied on the affected schools in Abu Dhabi, Al
Ain and Al Gharbia. The name of the region must be changed according to the
location of the school.
Do
Ideally the placement of ADEC - Schools logo should be on a white background.
However, when this is not possible, always follow placement guide as illustrated
alongside.
Placement on solid coloured backgrounds:
If placing the brand logo on a dark background, ensure that it is reproduced in
reverse. That said, in all circumstances other than for use on a white background,
the logo should be used in reverse colour (white).
Placement on images:
In situations where the ADEC - Schools logo has to be superimposed/placed on
images, always ensure that it is positioned in a highly visible manner, without
being intrusive. It is also imperative that the colours of the image DO NOT clash
with those of the brand logo.
Don’t
Never use the full coloured ADEC - Schools Logo on a coloured background. In
situations where you cannot avoid placing the logo on images, the Sub-brand
ADEC BRAND IDENTITY GUIDELINES
logo should not be overpowered by the image, nor should the colours of the
image and logo clash with each other.
2010
Special Applications
On special applications motif should be in full color, wordmark and tagline in silver.
8.2Abu Dhabi Education Council
ADEC Schools Letterhead
8.3
ADEC Schools Letterhead
The illustrations blow are applied on the affected schools in Abu Dhabi, Al Ain and Al Gharbia.
The name of the region must be changed according to the location of the school.
RECTO
VERSO
Font Specifications:
Font Specifications for Vertical Web Address
Arabic Address and Contact Numbers : AXTEK Arabic Light -- 8pts -- Skyline (PMS 532)
Candara -- 29 pts -- Skyline (PMS 532)
English Address and Contact Numbers : Candara -- 8.3pts -- Skyline (PMS 532)
Print specifications
Paper Stock Specifications
Printing in 1 special colour (PMS 532 U)
170 GSM Art Matt
Spot UV - Iqraa (Arabic) , Iqraa (English), and website address
Print specifications
Printing in 5 colours (CMYK + PMS 532 U)
Spot UV - Logo and footer strip
(Recto)
(Verso)
24 mm
24 mm
21 mm
10 mm
24 mm
www.adec.ac.ae
ADEC BRAND IDENTITY GUIDELINES
2010
10 mm
21 mm
5 mm
21 mm
21 mm
8.3Abu Dhabi Education Council
ADEC Schools Envelopes
8.4
ADEC Schools Envelopes
The illustrations alongside are applied on the affected schools in Abu Dhabi, Al Ain and Al Gharbia. The name of the region must be changed according to the location of the school.
DL Envelope
As illustrated alongside is the ADEC Al Ain Office Envelope.
Font Specifications for Vertical Web Address
Candara -- 14 pts -- Skyline (PMS 532)
Font Specifications for Arabic Address and Contact Numbers
26 mm
AXTEK Arabic Light -- 9 pts -- Skyline (PMS 532)
Font Specifications for English Address and Contact Numbers
Candara -- 9 pts -- Skyline (PMS 532)
Paper Stock Specifications
250gsm Artmatt
Print specifications
7 mm
Printing in 5 colours (CMYK + PMS 532 U)
13 mm
Large Envelopes
The following image depicts the ADEC Envelope for adaptation to
various sizes. Scale the Letter Envelope artwork proportionately to
arrive at the sizes mentioned below.
ADEC BRAND IDENTITY GUIDELINES
Trimmed sizes:
C3 – 324mm x 458mm
7 mm
7 mm
C4 – 229mm x 324mm
2010
C5 – 162mm x 229mm
8.4Abu Dhabi Education Council
8.0 Colour Swatches
9.0
Colour Swatches
ADEC BRAND IDENTITY GUIDELINES
2010
9.0Abu Dhabi Education Council
8.0 Colour Swatches
9.0
Colour Swatches
ADEC BRAND IDENTITY GUIDELINES
2010
9.0Abu Dhabi Education Council
8.0 Colour Swatches
9.0
Colour Swatches
ADEC BRAND IDENTITY GUIDELINES
2010
9.0Abu Dhabi Education Council
9.0 Paper Stock
10.0
Paper Stock
Art Matt
Woodfree
ADEC BRAND IDENTITY GUIDELINES
2010
10.0
