AL AHLY
LOGO GUIDELINESWHAT IS A
BRAND MANUAL
Brand guidelines should be flexible enough
for designers to be creative, but rigid enough
to keep your brand easily recognizable.
Consistency is key, especially if you need
the brand to extend across multiple media
platforms.Logo
Guidlines/
AL AHLY
Logo Guidelines
1.1 Lockup (Logo)/
AL AHLY
Logo Guidelines
1.2 Signature Color
Al-AHLY RED
LIGHT BLACK
WHITE
GOLD
C: 10%
R: 213
C: 70%
R: 39
C: 0%
R: 255
M: 100%
G: 0
M: 66%
G: 37
M: 0%
G: 255
Y: 100%
B: 26
Y: 64%
B: 37
Y: 0%
B: 255
K: 2%
K: 70%
K: 0%/
AL AHLY
Logo Guidelines
1.3 Sizes and Clear Spaces
measuring a clear space
is with half the black emblem
1:1 Ratio/
AL AHLY
Logo Guidelines
1.3 Sizes and Clear Spaces
measuring a clear space Right & left
measuring a clear space Up & down
is with half the black emblem
is quarter the black emblem
1:1 Ratio
1:1 Ratio/
AL AHLY
Logo Guidelines
1.4 Using on different backgrounds (Red Background)/
AL AHLY
Logo Guidelines
1.4 Using on different backgrounds (White&black)/
AL AHLY
Logo Guidelines
1.4 Using on different backgrounds (Gold Monotone)/
AL AHLY
Logo Guidelines
1.4 Using on different backgrounds (Dark red Monotone)/
AL AHLY
Logo Guidelines
1.4 Using on different backgrounds (Monotone)
Black & White monotone logo to be used only on white background/
AL AHLY
Logo Guidelines
1.4 Incorrect usage of elements
DO NOT angle or
DO NOT Change any
DO NOT Remove any
shear the logo
of outline color
of the stars in the logo
DO NOT stretch or squeeze
ONLY use the APPROVED
DO NOT exclude any
of the graphic elements in the logo
the logo
primary colors/
AL AHLY
Logo Guidelines
1.4 Incorrect usage of elements
DO NOT Add any outline
DO NOT make any drop shadow
DO NOT Add any holding device
for the emblem or stars
on white background
or shape for logo/
AL AHLY
Logo Guidelines
1.5 Co-branding & EndorsementAL AHLY
LOGO GUIDELINES
