Arab News — Arab news

Guideline pages

_Identity Booklet Innovation Media Consulting Group © Innovation Media Consulting Identity Style Guide • 1

_ Introduction The Arab News new identity reflects its new positioning as a media brand that that aims to be ‘The Voice of a Changing Region’ and one that is firmly anchored in the timeless values of Islam. To achieve that a classical yet vibrant logo was created. The look and feel of the brand aims to reflect its more than 40 years of being the only english voice communicating from KSA and now also to reflect its new course of being the voice of dynamic region that is changing before our very eyes. © Innovation Media Consulting Identity Style Guide • 2

_ Guidelines The new identity reflects Arab News. It is elegant, institutional and revealing. However, the new identity can only make a positive impact if it is used consistently and correctly. The Identity Style Guide has been developed to provide a comprehensive understanding of the new Arab News identity. It shows how to correctly implement the new design elements on print and online. © Innovation Media Consulting Identity Style Guide • 3

_ The Logo Whether it is seen on screen or in print, the logo is the strongest style element. Its two iterations, the main one and the stacked are distinctive and unique. The Arab News logo has been designed to reproduce at a minimum height of 10 mm in print. The newspaper masthead is 123 pts. On the web the minimum size of the logo is 30 pixels deep. There is no maximum reproduction size of the logo. Two versions are available for optimum results . vresion A and B. logo_masthead version A 123 pts / 28,5 mm / 82 pixels logo minimum size Version B 42 pts / 10 mm / 30 pixels Version B_To be used up to 89 pts / 20 mm / 57 pixels © Innovation Media Consulting Identity Style Guide • 4

_ The Logo The Arab News identity should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The area is defined by using a third of the height of the logo which is referred to as x. A margin of clear space equivalent to 0.3x is drawn around the logo to create the invisible boundary of the area of isolation. 0.3x height = x 0.3x 0.3x 0.3x © Innovation Media Consulting Identity Style Guide • 5

_ The Logo The logo should be used either using black or in reverse using white. Never should colour be used on the logo. When using a backdrop only the brand’s colour pallete should be used. It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified or added to. The logo must never be redrawn, adjusted or modified in any way. It should only be reproduced from the artwork provided ( see Annex_1 ). © Innovation Media Consulting Identity Style Guide • 6

_ The Logo The stacked logo follows the same guidelines as the main logo. The sole exception is when used on social media. logo version A logo minimum size version B © Innovation Media Consulting Identity Style Guide • 7

_ The Logo 0.3x height = x 0.3x 0.3x 0.3x © Innovation Media Consulting Identity Style Guide • 8

_ The Logo © Innovation Media Consulting Identity Style Guide • 9

_ The Logo The files below — App Logo and the URL Favicon — were delivered to Arab News in the relevant format. app logo favicon © Innovation Media Consulting Identity Style Guide • 10

_ The Logo The Arab News sub brands, as any other display of the brand, should be discreet and effective, and never overshadow or depart from the brand. The Arab News Sub Brands will be identified by a strap below the logo. 5 mm 5 mm Pakistan Edition Logo Masthead, 123 pts Isento Extra Bold, 16 pts © Innovation Media Consulting Identity Style Guide • 11

_ The Logo Here’s some examples of how the logo should not be used. Do not use colour in the logo Do not use outline the logo © Innovation Media Consulting Identity Style Guide • 12

_ The Logo Here’s some examples of how the logo should not be used. Do not use colour while reverting the Logo Do not condense or expand the Logo © Innovation Media Consulting Identity Style Guide • 13

_ The Logo Here’s some examples of how the logo should be used — and not used — with pictures. When placed over a photograph or illustration the colour of the logo can only be black or white. The Logo should be placed always at the top left corner with suitable space ( see below ). © Innovation Media Consulting Identity Style Guide • 14

_ The Logo © Innovation Media Consulting Identity Style Guide • 15

_ Colour Palette The colour palette to be used as backgrounds for the logo is also the one that is used on the newspaper and the digital platforms and should be used always in connection with the respective sections. BUSINESS / SPORT & FINALLY + NEWS OPINION ENTERTAINMENT WEEKEND CMYK CMYK CMYK CMYK C 74,4% M 25,74% M 80% Y 100% B 10% C 82,32% M 22,53% C 55% M 75% Y 98,42% B 10,31% Y 40,68% B 1,46% Y 15% B 30% RGB R 218 G 82 B 31 RGB R 75 G 135 B 64 RGB R 0 G 148 B 153 RGB R 102 G 66 B 112 75% 75% 75% 75% 50% 50% 50% 50% 25% 25% 25% 25% © Innovation Media Consulting Identity Style Guide • 16

_ Colour Palette © Innovation Media Consulting Identity Style Guide • 17

_ Typography The Identity Font fror the Arab News brand is Isento, a sans serif font designed by Dino dos Santos. ISENTO LIGHT ISENTO BOOK ITALIC abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890±!”#$%&/()=?* 1234567890±!”#$%&/()=?* ISENTO LIGHT ITALIC ISENTO MEDIUM abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890±!”#$%&/()=?* 1234567890±!”#$%&/()=?* ISENTO BOOK ISENTO MEDIUM ITALIC abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890±!”#$%&/()=?* 1234567890±!”#$%&/()=?* © Innovation Media Consulting Identity Style Guide • 18

_ Typography ISENTO BOLD ISENTO EXTRABOLD abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890±!”#$%&/()=?* 1234567890±!”#$%&/()=?* ISENTO BOLD ITALIC ISENTO EXTRABOLD ITALIC abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890±!”#$%&/()=?* 1234567890±!”#$%&/()=?* © Innovation Media Consulting Identity Style Guide • 19

_ Annex 1 The file below was delivered to Arab News in all the relevant formats for a correct usage of both Logo and Main Strap Line. The file and its contents should be distributed to all the appropriate stakeholders and partners. © Innovation Media Consulting Identity Style Guide • 20

_ Annex 1 © Innovation Media Consulting Identity Style Guide • 21

_ Stationery & Other Materials The following pages show examples of how the Arab News brand is being properly applied. Consider them a reference guide as you develop your material. © Innovation Media Consulting Identity Style Guide • 22

_ Stationery & Other Materials Business Cards Faisal J. Abbas Editor-In-Chief Tel. +966 11 212 8000 Ext. 3620 / 3721 Fax +966 11 4429555 Email: Faisal.Abbas@arabnews.com Address: PO Box 478, Riyadh 11411 KSA Saudi Research and Marketing Group (SRMG) Building Note _ Pantone P 176-6 U © Innovation Media Consulting Identity Style Guide • 23

_ Stationery & Other Materials Letterheads THE VOICE OF A CHANGING REGION THE VOICE OF A CHANGING REGION Faisal J. Abbas THE VOICE OF A CHANGING REGION Office of the Editor-in-Chief A SAUDI RESEARCH AND PUBLISHING COMPANY PUBLICATION PO Box 478, Riyadh 11411 KSA Saudi Research and Marketing Group (SRMG) Building Tel: +966 11 2128000 / Fax: +966114429555 www.arabnews.com A SAUDI RESEARCH AND PUBLISHING COMPANY PUBLICATION PO Box 478, Riyadh 11411 KSA Saudi Research and Marketing Group (SRMG) Building Tel: +966 11 2128000 / Fax: +966114429555 www.arabnews.com A SAUDI RESEARCH AND PUBLISHING COMPANY PUBLICATION PO Box 478, Riyadh 11411 KSA Saudi Research and Marketing Group (SRMG) Building Tel: +966 11 2128000 / Fax: +966114429555 www.arabnews.com © Innovation Media Consulting Identity Style Guide • 24

_ Stationery & Other Materials Envelopes The Voice of a Changing Region A SAUDI RESEARCH AND PUBLISHING COMPANY PUBLICATION PO Box 478, Riyadh 11411 KSA Saudi Research and Marketing Group (SRMG) Building Tel: +966 11 2128000 / Fax: +966114429555 www.arabnews.com © Innovation Media Consulting Identity Style Guide • 25

_ Stationery & Other Materials Envelopes A SAUDI RESEARCH AND PUBLISHING COMPANY PUBLICATION PO Box 478, Riyadh 11411 KSA Saudi Research and Marketing Group (SRMG) Building Tel: +966 11 2128000 / Fax: +966114429555 www.arabnews.com The Voice of a Changing Region © Innovation Media Consulting Identity Style Guide • 26

_ Stationery & Other Materials Power Point Presentations 1. First Order of Business 1.1 New Ideas for Communication 1. Modes of Commerce 1.1 Interactive Walls © Innovation Media Consulting Identity Style Guide • 33

_ Stationery & Other Materials Cynical culture minister plays politics with art E-newsletter El-Menawy is a critically acclaimed multimedia journalist, writer and columnist p y who has covered war zones. upon assuming the editorship of this newspaper in September 2016 was to make it “more global, more Daily brief digital.” Thus, part of our 2020 vision is to become the No. 1 digital source for regional news and views. Subtitle style with link Good morning. laces on the planet at the moment: Saudi Arabia. It What not to miss today, is rare to be the newspaper of record in a country undergoing such massive, rapid reforms. What is happening in the Kingdom, from curbing the powers of the religious police to allowing women to All large, successful companies understand the drive, is no less signi�cant than the fall of the Berlin need to keep changing to remain relevant. This is Wall in 1989 — and we are delighted to be able to why today we are announcing not only report this story at �rst hand. From today, you will notice an enhanced design and a much friendlier user experience — and that is by no means all we are announcing. Change is the only constant, and no one understands that better than Opinion we do at Arab News; having reported on regional developments since 1975, we have seen leaders rise and fall, wars begin and end, revolutions, economic booms, crises and much more. Extending the OPEC cuts deal: An option or a must? Abdellatif El-Menawy is a critically acclaimed multime…

_ Stationery & Other Materials E-mail Signature Innovation Media Consulting Group © Innovation Media Consulting Identity Style Guide • 36