Bank Muscat — بنك مسقط

Guideline pages

Communicating Better Every Day Bank Muscat. Brand Identity Guidelines 2019.

Logo Rationale Three Khanjars Iconic Elements Brand Marks Bank Muscat has unbreakable ties with Oman - a In a symbolic depiction, the three Khanjars are The brand icon is comprised of three Khanjars in land that takes pride in its heritage and culture. arranged to signify a unified alliance, a strong a 120 degree rotationally-symmetric formation Its roots are firmly entrenched in tradition and dynamic shape, which represents the subtle and the typographic elements which express the the Omani way of life. The corporate identity movement of eternal synergy among the cus- bank's name in both Arabic and English. strongly portrays the bank’s Omani roots. Its icon tomer, the Bank and its services. In the final is based on three Khanjar blades. The Khanjar is analysis, the icon symbolizes the meeting of a traditional Omani dagger worn ceremonially people and minds that is the underlying basis by Omani men on their waist belt. of the bank ‘s growth and success. The Red Colour Derived from the prominent red colour in the Omani flag. Red is being used as a primary colour for the logo as it is assertive, daring, determined, energetic, power- ful, enthusiastic, impulsive and exciting. The colour red is a highly visible colour that is able to focus attention quickly and get people to make quick decisions. Icon Mark Full Mark Three Omani national identifying elements in 120 degree The Icon Mark and Typography combine to form the complete rotational symmetry creates the Bank Muscat brand ic…

Master Artworks Use of Master Artworks Brand Marks Bank Muscat uses three Brand Marks for to iden- The Complete Mark is to be used on all interna- tifying our brand's communications, it brand tional communications. The Tab Mark is to be properties and touchpoints. These should be used on all marketing and in-country commu- used as specified within this document. nications and the Icon Mark is to be used as a supporting device for use when the audience is already within, or to confirm the presence of a branded environment. 'Complete Mark' To be used on all international 01 touchpoints or media to be used outside of Oman. Artwork reference: BMU-Complete-Mark-TwoCol-CMYK.ai 'Icon Mark' To be used on all branded environments. 02 Artwork reference: 01 02 BMU-Icon-Mark-Red-CMYK.ai 'Complete Vertical Mark' To be used where ever you 03 have a width restriction in the artwork. Artwork reference: BMU-Complete-Vertical-Mark-TwoCol-CMYK.ai '3D Mark' is being phased out and will no longer be used 04 Artwork reference: 04 03 BMU-3D-Icon-Mark-CMYK.ai 'Tab Mark' To be used on all local touchpoints. 05 Artwork reference: BMU-Tab-Mark-Dark-CMYK.ai 'Complete Horizontal Mark' To be used where ever 06 you have a height restriction in the artwork. Artwork reference: 05 06 BMU-Complete-Horizontal-Mark-TwoCol-CMYK.ai Bank Muscat. Brand Identity Guidelines 2019. Page 6

Restrictions on Master Art works Brand Marks Please only use our Brand Marks as supplied in our Master Identity Artworks archive. Kindly do not add any additional visual effects or tricks to the Brand Marks; the final Master Brand Mark artworks are to be applied as provided. Complete Mark Tab Mark Icon Mark Please use the Brand artworks as provided. Do not apply any visual effects what so ever. Artwork reference: Artwork reference: Artwork reference: BMU-Complete-Mark-TwoCol-CMYK.ai BMU-Tab-Mark-Dark-CMYK.ai BMU-Icon-Mark-Red-CMYK.ai Bank Muscat. Brand Identity Guidelines 2019. Page 7

Anatomy of the Complete Mark Permissible Variations Brand Marks Our Complete Mark is comprised of a dual lan- All permissible variations of this artwork will be guage word mark and an iconic element. The outlined in the following pages. Should you find design of this artwork is set - you should only use that a artwork has been adulterated in any way permissible versions as provided in our Master (stretched accidentally for example), please undo Artwork Archive. Please do not re-invent any art- any changes or import the master artwork file work in any way, shape or form (using colour, from the supplied archive again. stretching, or distorting, for example.) Complete Mark Complete Mark Artwork Dual language word mark Icon Artwork reference: BMU-Complete-Mark-TwoCol-CMYK.ai Bank Muscat. Brand Identity Guidelines 2019. Page 8

Clear Space - Complete Mark Brand Marks The minimum acceptable artwork clear space is illustrated here. For legibility, at least 0.5X of the icon is to be left clear of other artworks or typography. Judgement and discretion should be applied by the designer to make the finished art feel appropriate to the layout. Mandatory Clear Space 0.5X X 0.5X X 0.5X 0.5X Bank Muscat. Brand Identity Guidelines 2019. Page 9

The Minimal Size for our Brand Mark Brand Marks The minimum acceptable size for our identity mark is 24mm wide. Ideally, it should always be rendered larger than this in our communications. Complete Mark 98mm wide 40mm wide 24mm wide or 85pixel Artwork References: BMU-Complete-Mark-TwoCol-CMYK.ai Bank Muscat. Brand Identity Guidelines 2019. Page 10

Anatomy of the Complete Vertical Mark Permissible Variations Brand Marks Our Complete Vertical Mark is comprised of a All permissible variations of this artwork will be dual language word mark and an iconic element. outlined in the following pages. Should you find The design of this artwork is set - you should that a artwork has been adulterated in any way only use permissible versions as provided in our (stretched accidentally for example), please undo Master Artwork Archive. Please do not re-invent any changes or import the master artwork file any artwork in any way, shape or form (using from the supplied archive again. colour, stretching, or distorting, for example.) Complete Vertical Mark Icon Complete Mark Artwork Dual language word mark Artwork reference: BMU-Complete-Vertical-Mark-TwoCol-CMYK.ai Bank Muscat. Brand Identity Guidelines 2019. Page 11

Clear Space - Complete Vertical Mark Brand Marks The minimum acceptable artwork clear space is illustrated here. For legibility, at least 0.5X of the height of the typography is to be left clear of other artworks or typography. Judgement and discretion should be applied by the designer to make the finished art feel appropriate to the de- sign of the artwork or layout. Mandatory Clear Space 3X X X X Bank Muscat. Brand Identity Guidelines 2019. Page 12

Anatomy of the Icon Mark Permissible Variations Brand Marks Our Icon Mark is comprised of a three Khanjar- All permissible variations of this artwork will be derived elements in rotational symmetry. The outlined in the following pages. Should you find design of this artwork is set - you should only that an artwork has been adulterated in any way use permissible versions as provided. Please do (stretched accidentally for example),please undo not re-invent any artwork in any way, shape or any changes or reimport the master artwork file form (using colour, stretching, or distorting, for from the supplied archive. example.) Icon Mark Icon Mark Artwork Icon Artwork reference: BMU-Icon-Mark-Red-CMYK.ai Bank Muscat. Brand Identity Guidelines 2019. Page 13

Clear Space - Icon Mark Brand Marks The minimum acceptable artwork clear space is illustrated here. For legibility, at least 0.5X of the icon is to be left clear of other artworks or typography. Judgement and discretion should be applied by the designer to make the finished art feel appropriate to the layout. Icon Mark Mandatory Clear Space 0.5X X 0.5X X 0.5 X 0.5X Bank Muscat. Brand Identity Guidelines 2019. Page 14

Acceptable Variations - Complete Mark Complete Mark - Foiling & Signage Brand Marks In typical applications, Bank Muscat uses our the For prestige communications, or if constructing Complete Mark in its two colour form, set against signage, you may use a single metallic variation. white. However, there may be occasions when a Foiling may be in red, silver or black but must single colour or a red colour field is required. In not combine colours (i.e: red foil with black). The such instances, you should use a reversed ver- whole mark is to be foiled rather than a single sion of the complete mark, as illustrated below. element (i.e: red foil logo, printed word mark). Preferred full colour artwork Red, single colour artwork Reversed artwork (on red colour field) Monochrome artwork Reversed artwork (on black colour field) Logo in original colors (on black color field) Artwork References: BMU-Complete-Mark-TwoCol-CMYK.ai BMU-Complete-Mark-Red-CMYK.ai BMU-Complete-Mark-Reversed-White-CMYK.ai BMU-Complete-Mark-Black-CMYK.ai Bank Muscat. Brand Identity Guidelines 2019. Page 15

Usage Restrictions - All Marks Brand Marks The artworks should only ever be used as per the Master Artwork Archive. There are no exceptions to this rule.. Do not bend, distort, wrap or abuse the artworks in any way. The restrictions in the following pages apply to all marks - Complete, Tab or Icon only. Busy photographic or illustrative surrounds Patterned backgrounds Reflections, glow and Lighting effects Gradient surrounds Wrapping Drop shadows, bevels and other 3D effects Sheering or warping Skewing Bank Muscat. Brand Identity Guidelines 2019. Page 16

Usage Restrictions - Complete Mark Brand Marks The artwork should be used as supplied and not adulterated at all. Do not rearrange or distort the components. If you accidentally adjust an art- work, delete it and re-import an original art work. As with the rules on rearrangement, do not adjust the text, resize or realign it in any way. Resizing of type size ratios Adjustment to vertical height of the Brand Mark Adjustment to vertical height of the Brand Mark Rearranged type elements either horizontally or vertically Resizing or moving elements Resizing or moving elements Bank Muscat. Brand Identity Guidelines 2019. Page 17

Usage Restrictions - Complete Mark Brand Marks Bank Muscat does not want you to add anything to the Brand Mark or for you to create your own version. Also, do not make patterns with it or use the Brand Mark or any part of it as a bullet point. Moreover, any acceptable usage of Bank Muscat's Complete Mark will be set and outlined here in this guideline document. Adding things to the Brand Mark Creating new version from Brand Mark components Bullet list item here Bullet list item here Bullet list item here Bullet list item here Bullet list item here Creating patterns from components Creating bullets from the icon Bank Muscat. Brand Identity Guidelines 2019. Page 18

Previous Brand Marks Restrictions on Use Brand Marks The bank has updated its identity a number of Old marks such as the ones below are not to times over the years and old brand marks exist be used in any circumstance other than for the especially when marketeers and channel partners purpose of historical record keeping (history pres- search for our identity online. entations on the legacy of the brand). Do not use old brand marks Do not use old brand marks Do not use old brand marks Bank Muscat. Brand Identity Guidelines 2019. Page 19

Anatomy of the Tab Mark Permissible Variations Brand Marks Our Tab Mark is comprised of a Icon Roundel All permissible variations of this artwork will be and Tab. The design of this Tab Mark is set - you outlined in the following pages. Should you find should only use permissible versions as provided. that an artwork has been adulterated in any way Please do not re-invent any artwork in any way, (stretched accidentally for example),please undo shape or form (using colour, stretching, or dis- any changes or reimport the master artwork file torting, for example.) from the supplied archive. Tab Mark Tab Mark Artwork Icon Roundel Tab Artwork reference: BMU-Tab-Mark-Dark-CMYK.ai Bank Muscat. Brand Identity Guidelines 2019. Page 20

Clear Space - Tab Mark Brand Marks The minimum acceptable artwork clear space is illustrated here. For legibility, at least 0.5X of the icon roundel is to be left clear of other artworks or typography. Judgement and discretion should be applied by the designer to make the finished art feel appropriate to the layout. 4X Tab Mark Mandatory Clear Space X 0.4X 0.4X 1.2X 0.4X Bank Muscat. Brand Identity Guidelines 2019. Page 21

The minimal size for our Tab Mark Brand Marks The minimum acceptable size for our Tab Mark is 24mm wide. Ideally, it should always be rendered larger than this in our communications. Tab Mark 86mm wide 40mm wide 24mm wide or 85pixel Artwork References: BMU-Tab-Mark-Dark-CMYK.ai Bank Muscat. Brand Identity Guidelines 2019. Page 22

Acceptable Variations - Tab Mark Tab Mark - Foiling & Signage Brand Marks Standard usage will be the two colour Tab Mark For prestige communications, or if constructing against white. When used over a dark colour field signage, you are to use the foiling artwork. Foiling artwork or image you should use the Light Tab. may be in single colours such as red, silver or If your artwork is predominantly red or you are black, clear or white as appropriate to the sub- using a red colour field you are to use to Red strate or layout. Tab version. Preferred full colour Dark Tab artwork Light Tab dark backgrounds Reverse Tab for red background usage Light Tab gray backgrounds Tinted Tab single colour applications Monochrome Tab for black & white applications Artwork References: BMU-Tab-Mark-Dark-CMYK.ai BMU-Tab-Mark-Light-CMYK.ai BMU-Tab-Mark-Red-CMYK.ai BMU-Tab-Mark-Foil-CMYK.ai BMU-Tab-Mark-Red-Tint-CMYK.ai BMU-Tab-Mark-Black-Tint-CMYK.ai Keyline Tab for use in foiling only Bank Muscat. Brand Identity Guidelines 2019. Page 23

Usage Restrictions - Tab Mark Brand Marks The artworks should only ever be used as per the Master Artwork Archive. There are no exceptions to this rule.. Do not bend, distort, wrap or abuse the artworks in any way. The restrictions in the following pages apply to all marks - Complete, Tab or Icon only. Busy photographic or illustrative surrounds Patterned backgrounds Reflections, glow and blue effects Gradient surrounds Drop shadows Skewing Scaling or reproportioning Resizing elements independently Realigning elements to artwork areas Flipping Adding elements to the form such as key lines Additional versions on same artwork Bank Muscat. Brand Identity Guidelines 2019. Page 24

Usage Restrictions - Tab Mark Acceptable Variations Brand Marks Please do add anything to the Tab Mark or create All acceptable applications of the Brand Mark will your own version or variants. Also do not make be set and outlined here in this guideline docu- patterns with it or use the Brand Mark or any part ment. Should you need specific guidance not of it as a bullet point. covered specifically, you can request this from the Bank Muscat Marketing Team. Creating patterns from components Creating bullets from the icon Adding things to the Brand Mark Creating new version from Brand Mark components Bank Muscat. Brand Identity Guidelines 2019. Page 25

Reference Examples Selecting the Right Tab Brand Marks On this page we can see two concept artworks The Light Tab has been used on the left hand that are applying the Tab Mark correctly. The Tab concept as it uses a darker image while the Re- Mark is highly affective at owning Bank Muscat's versed Dark Tab has been used on the left hand communication while allowing the artwork to fully image as this artwork is predominantly red and utilise the space to connect with our audience. would not display correctly. Both uses are correct. The communication is clear and direct. Light Tab correctly applied to an press half page concept artwork for Baituna Dark Tab Reversed correctly applied to an Al Mazyona concept artwork Bank Muscat. Brand Identity Guidelines 2019. Page 26

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Slogan & Name Lock-up The Slogan The Bank Muscat name and slogan may be locked together in your com- munications. When you do so, it should follow the principles we set out on this page below. When used in a line, like a sentence, you should use a period as punctuation, to ensure the slogan and brand name is read correctly by the audience. Bank Muscat. Bank Muscat Brand name & slogan stacked vertically Better every day. Better Everyday Periods not required, mix of title and lower case, 'every day' should be one word Lines are stacked, no periods, all title case, 'everyday' is one word Brand name & slogan horizontal Bank Muscat. Better Everyday. Bank Muscat better every day. Periods required, mix of title and lower case, 'every day' should be one word Periods required, all title case, 'everyday' is one word Bank Muscat. Brand Identity Guidelines 2019. Page 39

English - Better Everyday Messaging - Better 'XYZ' every day The Slogan The Bank Muscat slogan is a key component of our brand identity com- When we communicate, we will establish why everyday life is better for prising of two key words - 'Better' and 'Everyday'. This gives the meaning our customers. For example, 'Better banking every day' will help our cus- of 'doing better things to make everyday life better for our customers'. In tomers have a better 'everyday life'. Here the words 'every' and 'day' are our slogan, 'Everyday' should be as a single word. used as single words. Better every day Better Everyday Brand slogan Slogan is two words, not three and not a mix of title and lower case Slogan is two words in Title Case Better banking Better Banking Headline using messaging platform every day Everyday Headlines don't mix of sentence and lower case, 'every day' isn't one word Headlines is in Sentence case, everyday is two words Bank Muscat. Brand Identity Guidelines 2019. Page 40

Bank Muscat's Typographic Overview Contemporary Typography Typography Aa12?&% Bank Muscat's typographic standards are clean, SST Arabic was selected for its contemporary approachable and simple, with a Light and ap- personality and friendly, rounded character. It proachable feeling to them. Bank Muscat uses a produces an impression which helps our brand single typeface for all graphic communications. to feel approachable yet professional. SST Arabic This font is SST Arabic and contains all the glyphs has plenty of weights to give your communica- required for Arabic and English messages. tion emphasis and expression where required. #�� Buy the SST Arabic typeface from www.myfonts.com Bank Muscat. Brand Identity Guidelines 2019. Page 44

Arabic Type Lighter Typography Bolder Emphasis Typography Bank Muscat typography held us represent our Most of our headline and body copy will use Bold can be used to emphasise text when used friendly and personal nature to our audience. Light weight with emphasis as required. Colour against a photograph or artwork and to differen- When used in combination with our images emphasis is preferred on colour fields where as tiate key words or product names in headlines. and artworks, these typefaces help Bank Muscat weight emphasis is preferred on imagery and It should be used sparingly as it can convey a �� create the right perception of a professional and artworks - to maintain legibility. Body copy will dominating tone. reliable brand which helps make everyday life use Light for most sizes but where legibility is better for all. compromised, regular weight will be applied. Mostly used for body copy and headlines over colour �� fields. Light headlines help our content to feel approach- able and welcoming. Regular can be used for small copy where Light causes legibility issues. �� Medium is used to differentiate our headlines when we are using an image rather than a colour field. For سميك example, most of our advertising will use images and two levels of differentiation - Light and Medium. Mostly used when setting body copy so you can draw attention to a section of copy by boldening the title. Buy the SST Arabic typeface from www.myfonts.com Bank Muscat. Brand Identity Gu…

English Type Lighter Typography Bolder Emphasis Typography Bank Muscat typography held us represent our Most of our headline and body copy will use Bold can be used to emphasise text when used friendly and personal nature to our audience. Light weight with emphasis as required. Colour against a photograph or artwork and to differen- When used in combination with our images emphasis is preferred on colour fields where as tiate key words or product names in headlines. and artworks, these typefaces help Bank Muscat weight emphasis is preferred on imagery and It should be used sparingly as it can convey a Light create the right perception of a professional and artworks - to maintain legibility. Body copy will dominating tone. reliable brand which helps make everyday life use Light for most sizes but where legibility is better for all. compromised, regular weight will be applied. Mostly used for body copy and headlines over colour fields. Light headlines help our content to feel approach- able and welcoming. Regular Regular can be used for small copy where Light causes legibility issues. Medium Medium is used to differentiate our headlines when we are using an image rather than a colour field. For Bold example, most of our advertising will use images and two levels of differentiation - Light and Medium. Mostly used when setting body copy so you can draw attention to a section of copy by boldening the title. Buy the SST Arabic typeface from www.myfonts.com Bank Muscat. Brand Identi…

SST Arabic SST Character Sets - Arabic Glyphs Typography SST Arabic comes in a range of weights and The character set for SST Arabic across the dif- we are only using the normal style (no italics). ferent weights is outlined below on this layout for You can use all the weights of the font in Bank your reference. One the subsequent page you will Muscat communications, but do so sparingly and find the Latin (English) character sets. The usage according to these principles. for both are governed by the same principles. � � � � � � � � � � � � � Body copy always be set as 9 points and headlines size SST Arabic Light set as per templates. Alignment always be right in all Good for use in headlines - � � � � � � � � � � � � arabic layouts. do not use in smaller sizes. ! � <> () � �� Agencies can buy the SST Arabic typeface from www.myfonts.com � � � � � � � � � � � � � SST Arabic Regular Good for use in headlines - � � � � � � � � � � � � do not use in smaller sizes. ! � <> () � �� SST Arabic Medium Good for use in headlines - � � � � � � � � � � � � do not use in smaller sizes. ! � <> () � �� ث ج ح خ د ذ ر ز س ش ص ض ط SST Arabic Bold Good for use in headlines - ظ ع غ ف ق ك ل م ن و ه ي do not use in smaller sizes. ١٢٣٤٥٦٧٨ () ٪؟ <> ! Bank Muscat. Brand Identity Guidelines 2019. Page 47

SST Arabic SST Character Sets - Arabic Glyphs Typography SST Arabic comes in a range of weights and The character set for SST Arabic across the dif- we are only using the normal style (no italics). ferent weights is outlined below on this layout for You can use all the weights of the font in Bank your reference. One the previous page you will Muscat communications, but do so sparingly and find the Arabic character sets. The usage for both according to these principles. are governed by the same principles. abcdefghijklmnopqrstuvwxyz SST Arabic Light Body copy always be set as 9 points and headlines size Good for use in headlines - set as per templates. Alignment always be left in all ABCDEFGHIJKLMNOPQRSTUVWXYZ do not use in smaller sizes. english layouts. 1234567890!@#$%^&*()_+{}[]:";'<>,. Agencies can buy the SST Arabic typeface from www.myfonts.com abcdefghijklmnopqrstuvwxyz SST Arabic Regular Good for use in headlines - ABCDEFGHIJKLMNOPQRSTUVWXYZ do not use in smaller sizes. 1234567890!@#$%^&*()_+{}[]:";'<>,. abcdefghijklmnopqrstuvwxyz SST Arabic Medium Good for use in headlines - ABCDEFGHIJKLMNOPQRSTUVWXYZ do not use in smaller sizes. 1234567890!@#$%^&*()_+{}[]:";'<>,. abcdefghijklmnopqrstuvwxyz SST Arabic Bold Good for use in headlines - ABCDEFGHIJKLMNOPQRSTUVWXYZ do not use in smaller sizes. 1234567890!@#$%^&*)(_+{}[]:";'><,. Bank Muscat. Brand Identity Guidelines 2019. Page 48

Colour Emphasis Single Point of Emphasis Typography Your type designs will mostly be set on white For emphasis, Bank Muscat prefers the use of surrounds rather than colour fields. In this docu- colour and a single point of differentiation. See ment, Bank Muscat have provided guidance for examples for more information. both scenarios. On this page we focus on the brand's type elements when set on white. Sentence case 90% Black Headlines are set using the SST Arabic Light font. Using sentence case (colour emphasis over colour fields, bold headlines emphasis in colour emphasis over artwork or photography). Do not use periods on headlines or sub-headlines. Sub-headlines set in SST Arabic Light in a smaller size Sub-headlines are set in SST Arabic Light in black, not (at least -40%) using weighted emphasis read. Using sentence case and medium emphasis. Do not use periods on headlines or sub-headlines. Column Header, Black, Medium Weight Avoid orphan lines Column Headers are in SST Arabic Medium, body copy Column Headers are set in title case, all other is set in 9pt SST Arabic Light. Do not use periods on headlines are set in sentence case. Body text Minis aut vel ilisi blan henim vel utat aut in Column Headers. used 100% black copy in 9pt Light, all copy henis eum venibh Eraestrud doluptat lortie should be set to a considered baseline grid. molobor percidunt loreet, consequip eat in ea niat nos nullaor tionsequisim delelam con- Avoid Orphan lines and Widow words in your type Tis …

Weighted Emphasis Single Point of Emphasis Typography Your type designs will mostly be set on white For emphasis over artwork or photography, Bank surrounds rather than colour fields. In this docu- Muscat will weighted emphasis and a single ment, Bank Muscat have provided guidance for point of differentiation. See examples for more both scenarios. On this page we focus on the information on emphasising points in your copy. brand's type elements when set on white. Sentence case light headlines Headlines are set using the SST Arabic Light font. Using sentence case (colour emphasis over colour fields, bold weighted emphasis emphasis over artwork or photography). Do not use periods on headlines or sub-headlines. Sub-headlines set in SST Arabic Light in a smaller Sub-headlines are set in SST Arabic Light, using sentence size (at least -40%) using weighted emphasis case and medium emphasis. Do not use periods on headlines or sub-headlines. Column Header, Black, Medium Weight Avoid orphan lines Column Headers are set in title case, all other Column Headers are in SST Arabic Medium, body copy headlines are set in sentence case. Body text Minis aut vel ilisi blan henim vel utat aut in is set in 9pt SST Arabic Light. Do not use periods on used 100% white copy in 9pt Light, all copy henis eum venibh Eraestrud doluptat lortie Column Headers. should be set to a considered baseline grid. molobor percidunt loreet, consequip eat in ea niat nos nullaor tionsequisim delelam con- Tis nonsecte f…

Type over light art Single Point of Emphasis Typography When setting type over light coloured art and Use only a single point of emphasis, weighting photography, use black and emphasise using the emphasised point. Do not use different sized weight as you would do with a dark background. headline, subhead or body copy. See examples for more information. Sentence case headlines Headlines are set using the SST Arabic Light font. Using sentence case (colour emphasis over colour fields, bold weighted emphasis emphasis over artwork or photography). Do not use periods on headlines or sub-headlines. Sub-headlines set in SST Arabic Light in a smaller Sub-headlines are set in SST Arabic Light, using sentence size (at least -40%) using weighted emphasis case and medium emphasis. Do not use periods on headlines or sub-headlines. Column Header, Black, Medium Weight Avoid orphan lines Column Headers are set in title case, all other Column Headers are in SST Arabic Medium, body copy headlines are set in sentence case. Body text Minis aut vel ilisi blan henim vel utat aut in is set in 9pt SST Arabic Light. Do not use periods on used 100% black copy in 9pt Light, all copy henis eum venibh Eraestrud doluptat lortie Column Headers. should be set to a considered baseline grid. molobor percidunt loreet, consequip eat in ea niat nos nullaor tionsequisim delelam con- Tis nonsecte feugueros nulputat praesse sectem exerilis delisit ut wismod dolor susci Avoid Orphan lines and Widow words in your type…

Typography Styling - Colourfields Typography In many examples, you may wish to use colour fields to separate ele- ments in your layouts. Bank Muscat has many options for how you can achieve this including reversed options like the one on this page. See examples for more information. Two colour layout Two colour reversed Headlines are set using the SST Arabic Light font. Using sentence case (colour emphasis over colour fields, bold colour emphasis colour emphasis emphasis over artwork or photography). Do not use periods on headlines or sub-headlines. Sub-headlines set in SST Arabic Light Sub-headlines set in SST Arabic Light Sub-headlines are set in SST Arabic Light, using sentence in a smaller size (at least -40%) using in a smaller size (at least -40%) using case and medium emphasis. Do not use periods on headlines or sub-headlines. weighted emphasis weighted emphasis Column Header, Black, Medium Weight Column Header, Black, Medium Weight Column Headers are in SST Arabic Medium, body copy Column Headers are set in title case, all other headlines are set in Column Headers are set in title case, all other headlines are set in is set in 9pt SST Arabic Light. Do not use periods on sentence case. Body text used 100% black copy in 9pt Light, all copy sentence case. Body text used 100% black copy in 9pt Light, all copy Column Headers. should be set to a considered baseline grid. should be set to a considered baseline grid. Tis nonsecte feugueros nulputat praesse facipiecte doluptat…

Typography styling - single colour uses Typography You may need to use single colour layouts and there are many options for how you can achieve good typography in single colour instances such as the one on this page. See examples for more information. Single colour layout, Single colour layout, Headlines are in a 90% tint of red or black with emphasis in 100% of the same colour. colour emphasis colour emphasis Sub-headlines set in SST Arabic Light Sub-headlines set in SST Arabic Light Sub-headlines are in solid red or black with emphasis in a smaller size (at least -40%) using in a smaller size (at least -40%) using in SST Arabic Medium weighted emphasis weighted emphasis Column Header, Black, Medium Weight Column Header, Black, Medium Weight Column Headers are in solid red or black and weighted Column Headers are set in title case, all other headlines are set in Column Headers are set in title case, all other headlines are set in in SST Arabic Bold sentence case. Body text used 100% black copy in 9pt Light, all copy sentence case. Body text used 100% black copy in 9pt Light, all copy should be set to a considered baseline grid. should be set to a considered baseline grid. Tis nonsecte feugueros nulputat praesse facipiecte doluptat, sumsan Tis nonsecte feugueros nulputat praesse facipiecte doluptat, sumsan Body copy is also set in SST Arabic Light in solid red hendre enum nibh elit lum. hendre enum nibh elit lum. or black. Xer se dit eliquissent utem nulla feu feuguer il erci…

Typography styling - single colour reversed Typography Single colour reverse layouts can also be used in your brand design work. There are many options for how you can work with such restrictions, such as the one on this page. See examples for more information. Single colour layout Single colour layout Headlines are in a 40% tint of red or black with emphasis in white. tinted emphasis tinted emphasis Sub-headlines set in SST Arabic Light Sub-headlines set in SST Arabic Light Sub-headlines are in solid red or black with emphasis in a smaller size (at least -40%) using in a smaller size (at least -40%) using in SST Arabic Medium weighted emphasis weighted emphasis Column Header, Black, Medium Weight Column Header, Black, Medium Weight Column Headers are in white and weighted in SST Column Headers are set in title case, all other headlines are set in Column Headers are set in title case, all other headlines are set in Arabic Bold sentence case. Body text used 100% black copy in 9pt Light, all copy sentence case. Body text used 100% black copy in 9pt Light, all copy should be set to a considered baseline grid. should be set to a considered baseline grid. Tis nonsecte feugueros nulputat praesse facipiecte doluptat, sumsan Tis nonsecte feugueros nulputat praesse facipiecte doluptat, sumsan Body copy is also set in SST Arabic in white. hendre enum nibh elit lum. hendre enum nibh elit lum. Xer se dit eliquissent utem nulla feu feuguer il ercil eu facilissenim Xer se dit eliquissent u…

Typography styling - Black Tints Typography Black tinted colourfields can be used on layouts so long as you use white type on >50% tints and black type on >50% tints. See examples for more information on how we use type and layout consistently. Single colour layout Single colour layout Headlines are using light with weighted emphasis in SST Arabic Medium. weight emphasis weight emphasis Sub-headlines set in SST Arabic Light Sub-headlines set in SST Arabic Light Sub-headlines are using light with weighted emphasis in a smaller size (at least -40%) using in a smaller size (at least -40%) using in SST Arabic Medium. weighted emphasis weighted emphasis Column Header, Black, Medium Weight Column Header, White , Medium Weight Column Headers are weighted in SST Arabic Bold Column Headers are set in title case, all other headlines are set in Column Headers are set in title case, all other headlines are set in sentence case. Body text used 100% black copy in 9pt Light, all copy sentence case. Body text used 100% white copy in 9pt Light, all copy should be set to a considered baseline grid. should be set to a considered baseline grid. Tis nonsecte feugueros nulputat praesse facipiecte doluptat, sumsan Tis nonsecte feugueros nulputat praesse facipiecte doluptat, sumsan Body copy is set in SST Arabic Light in 9pt hendre enum nibh elit lum. hendre enum nibh elit lum. Xer se dit eliquissent utem nulla feu feuguer il ercil eu facilissenim Xer se dit eliquissent utem nulla feu feuguer il erc…

Reference Examples - Typography styling Typography As you can see from these reference examples, we can use different ty- pographic treatments on different backgrounds and still achieve a very consistent image for the brand. In this page (below), we are using colour differentiation on the left where as on the right hand side we are using weight emphasis - both let the key element of the headline stand out and both are correctly applied. Bank Muscat. Brand Identity Guidelines 2019. Page 56

Type Over Images Typography When setting type over images, choose images that have low contrast headline spaces. If you need to, you can also add a feather gradient (changes opacity from one side to the other) in Indesign or Photoshop. This can be used to balance the image area and improve type legibility. Sentence case light Headlines are set using the SST Arabic Light font. Using headlines white with sentence case with weighted emphasis. The image has a black, feathered gradient applied from the left side of weighted emphasis the image to balance to high contrast beach and water elements in the photograph. Sub-headlines set in SST Arabic Light in a smaller size (at least -40%) using weighted emphasis Bank Muscat. Brand Identity Guidelines 2019. Page 57

Reference Examples - Type Over Images Typography The example artwork below shows how we treat images with light back- grounds. In this instance, similar to the one before, we have applied a feather gradient to the art so that the type area has low contrast and a light tonality. This allows our typesetting adequate contrast and high visibility. The image was selected for its light tonality and then, with the application of a feather gradient, the back- ground for the headline and copy gave adequate contrast for the message to be clear. Bank Muscat. Brand Identity Guidelines 2019. Page 58