Citizen Account — Citizen's Account Program

Guideline pages

01 02 03 04 Logo Colors Typography Stationary Citizens Account Brand Guidelines V01 8.1.2017 All rights reserved

01 02 03 04 Logo Colors Typography Stationary Citizens Account Brand Guidelines V01 4.1.2017 All rights reserved Citizens Account Brand Guidelines V01 8.1.2017 All rights reserved

THE COMPONENTS (primary logo) Two components form Citizens Account brand signature: symbo and logotype. The relative proportion of the two components should be preserved under any circumstances . 4 Citizen Account Brand Guidelines

THE COMPONENTS (secondary logo) Two components form Citizens Account brand signature: symbo and logotype. The relative proportion of the two components should be preserved under any circumstances . 5 Citizen Account Brand Guidelines

CLEAR SPACE To ensure that the Logo is legible and instantly recognizable, it should not be crowded with type, pushed off the edge of the page or squeezed against other artwork. Moreover, it should always be surrounded by a clear space. 6 Citizen Account Brand Guidelines

APPLICATION ON BACKGROUND Our primary brand signature may only be reproduced either in its primary form, or in its reversed form, white on a dark background. primary form Alternate Backgrounds 7 Citizen Account Brand Guidelines

MISUSES To preserve the integrity and promote consistency, it is imperative to use the logo in accordance to these guidelines. The examples herewith, illustrate possible missuses of the brand signature that should be avoided. 8 Citizen Account Brand Guidelines

PRIMARY COLORS Navey Turquoise Light Light Yellow Green Gray Blue Pantone 288c Pantone 299c Pantone 319c Pantone cool gray 6c Pantone 360c Pantone 382c c 100 m 80 y 6 k 32 c 86 m 8 y0 k 0 c 59 m 0 y 22 k 0 c 16 m 11 y 11 k 27 c 63 m 0 y 84 k 0 c 28 m 0 y 100 k 0 r 0 g 45 b 114 r 0 g 163 b 224 r 108 g 194 b 74 r 196 g 214 b 0 r 45 g 204 b 211 r 167 g 168 b 170 #002d72 #00a3e0 #2dccd3 #a7a8aa #6cc24a #c4d600 10 Citizen Account Brand Guidelines

SECONDARY COLORS Dark Dark Gray Blue Pantone 300c Pantone cool gray 9c c 90 m 50 y 0 k 0 c 30 m 22 y 17 k 57 r 0 g 94 b 184 r 117 g 120 b 123 #005eb8 #75787b 11 Citizen Account Brand Guidelines

Corporate backgrounds - reference for the primary and secondary color options

PRIMARY TYPEFACE For headlines, stationary ( letterhead, business card, envelope, etc...) أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن Bahij TheSansArabic A B C D E F G H I G K L M N O P Q R S T U V X W Z Light أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن Bahij TheSansArabic A B C D E F G H I G K L M N O P Q R S T U V X W Z Plain أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن Bahij TheSansArabic A B C D E F G H I G K L M N O P Q R S T U V X W Z SemiBold أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن Bahij TheSansArabic Bold A B C D E F G H I G K L M N O P Q R S T U V X W Z 16 Citizen Account Brand Guidelines

SECONDARY TYPEFACE أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و Frutiger 45 A B C D E F G H I G K L M N O P Q R S T U V X W Z أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و Frutiger 55 A B C D E F G H I G K L M N O P Q R S T U V X W Z أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ Frutiger 65 A B C D E F G H I G K L M N O P Q R S T U V X W Z 17 Citizen Account Brand Guidelines

BUSINESS CARD NAME HERE Title Phone: 000123123454 Email: name@citizenaccount.com Adress:12345 Street Name City, ST 12345 citizen account.com

LETTERHEAD citizen account.com www.citizen account.com

ENVELOPE account.com citizen

FOLDER citizen account.com

citizenaccount.com