FIFA Club World Cup 2023 — Fifa Club World Cup 2023

Guideline pages

FIFA CLUB WORLD CUP SAUDI ARABIA 2023TM BRAND MANUAL SEPTEMBER 2023 | EDITION 1 4 | 74

CONTENT Content INTRODUCTION 3 OFFICIAL LOOK 36 LICENSING 75 Brand manifesto 4 Inspiration 37 Introduction 76 Core assets 5 Introduction 38 Official licensed product logo 77 • Sizes 77 Variations 39 OFFICIAL EMBLEM 6 Use of official marks 78 Colours 40 Introduction 7 Design requirements 79 Cropping and effects 41 Available versions 8 Identification requirements 80 Rotating 42 Colours 9 Combining patterns 43 PARTNER AND SPONSOR RECOGNITION PROGRAMME82 • Metallic colours 10 Format 11 Introduction 83 Individual rows 44 Legal notice 12 Colour formats 84 Graphic elements 45 Sizes 13 Orientation 85 Holding shapes 47 Exclusion area 14 Media backdrop set-up 86 Photography 48 Backgrounds 15 Usage examples 50 PREMIUMS 87 Special applications 16 Getting it right 53 Introduction 88 • Embroidery 16 Application examples 89 OFFICE TEMPLATES 54 • Tone-in-tone embroidery 17 Introduction 55 VOLUNTEER 90 • Embossing, engraving and debossing 18 MS Word 56 Introduction 91 On-screen 19 MS PowerPoint 57 Composite logo 92 Getting it right 20 Sizes 93 OFFICIAL TROPHY 58 WORDMARK 21 Legal notice 93 Introduction 59 Introduction 22 Exclusion area 94 Formats 60 Sizes 23 • Photographs 60 On-screen 95 Exclusion area 24 • Print linearts 61 Official look 96 COMPOSITE LOGO 25 Colours 62 Cropping 97 Introduction 26 Legal notice 63 Application examples 98 Sizes 27 Sizes 64 Getting it right 99 Exclusion area 28 Exclusion area 65 ARTW…

INTRODUCTION INTRODUCTION 3 FIFA CLUB WORLD CUP 2023TM

INTRODUCTION Brand manifesto Brand manifesto There is nothing greater than this. From continental winners to World Champions. The best clubs in the planet meet in Saudi Arabia for the FIFA Club World Cup 2023TM. This land is the stage for our destiny. Only one will reach the top. With the fans back home and at the stadium, we’ll weave our football history. Tactics interlaced with moments of genius. Dreams and goals woven together. This is our time, our journey, our craft. Welcome the ChampionsTM. with TM? 4 FIFA CLUB WORLD CUP 2023TM

INTRODUCTION Core assets Core assets Use the core assets to create a unique look and feel. A group of assets is made available for use during the time running up to the FIFA Club World Cup 2023TM and during the actual tournament. All elements do not need to appear together in all layouts, but they should ideally not be used in isolation either. Please use the elements that best suit your design and reproduction requirements following the principles provided in the manual. 1. Official emblem 2. Wordmark 3. Official look FIFA Club World Cup 2023TM TM 5. Official event title 4. Official trophy 5 FIFA CLUB WORLD CUP 2023TM

Official Emblem OFFICIAL EMBLEM 6 FIFA CLUB WORLD CUP 2023TM

Official Emblem Introduction Introduction Inspired by the glittering trophy lifted annually by the best club team in the world, the official emblem of the Truncated icosahedron (football) illustrious FIFA Club World CupTM captures the prestige of global club football’s pinnacle. The solid golden pedestal symbolises the game’s unshakeable foundations, while sleek lavender curved bands reflect the trophy’s pillars, which depict the various Lines based on the continents represented at the tournament. ‘FIFA Club World CupTM Trophy’ The striking structure holds aloft a vivid golden football, epitomising the immortal glory that awaits the FIFA Club World CupTM winners. Solid Base 7 FIFA CLUB WORLD CUP 2023TM

Official Emblem Available versions Available versions The official emblem is supplied with and without the presenting partner logo. Please refer to the table on this page to ensure you select the appropriate version. Examples within this manual are shown with the official emblem without the presenting partner logo, however, all rules apply to the version with presenting partner as well. As a general rule, all items produced by FIFA and the LOC, as well as all editorial items, should be fitted with the presenting partner official emblem. Official emblem without Official emblem with User groups presenting partner presenting partner Presenting Partner FIFA Partners Tournament Supporters Licensees Media Rights Licensees* LOC Host Cities FIFA *Media Rights Licensees must use the version with Presenting Partner for editorial use 8 FIFA CLUB WORLD CUP 2023TM

Official Emblem Colours Colours Official emblem colours Gold Grey Black Purple Lavender CMYK 2/22/100/8 CMYK 15/8/0/5 CMYK 0/0/0/100 CMYK 77/100/0/5 CMYK 50/65/0/0 Please use the specific breakdowns Pantone® 110 Pantone® 649 Pantone® Black Pantone® 3555 Pantone® 3593 provided to get the best possible colour RGB 218/170/0 RGB 205/211/225 RGB 0/0/0 RGB 100/28/158 RGB 163/77/255 matches. CMYK and RGB values have HEX #DAAA00 HEX #CDD3E1 HEX #000000 HEX #641C9E HEX #A34DFF been adjusted from those in Pantone® MADEIRA C 1069 MADEIRA C 1069 MADEIRA C 1000 MADEIRA C 1412 MADEIRA C 1032 books. To ensure accurate colour MADEIRA P 1971 MADEIRA P 1971 MADEIRA P 1800 MADEIRA P 1922 MADEIRA P 1631 matching across all platforms, these adjusted values must be used at all times. All artwork files are provided by FIFA and contain the correct colours and gradients to be used in all circumstances. The colours that appear on your screen or that you print from your computer may not accurately represent the colours. 9 FIFA CLUB WORLD CUP 2023TM

Official Emblem Colours Colours Metallic colours When creating high-end applications the official emblem can be reproduced using the metallic colours shown here. Black and white are the preferred background colours; other well contrasting backgrounds may be used. Gold Bronze Silver CMYK 16/35/50/49 CMYK 41/60/82/31 CMYK 22/17/13/40 Pantone® 871 Pantone® 8582 Pantone® 877 RGB 144/125/75 RGB 128/87/49 RGB 133/136/139 HEX #805731 HEX #907C4B HEX #85888B MADEIRA C 1338 MADEIRA C 1056 MADEIRA C 1118 MADEIRA P 1672 MADEIRA P 1811 MADEIRA P 1657 10 FIFA CLUB WORLD CUP 2023TM

Official Emblem Format Format Print A variety of artwork is provided to allow reproduction across a number of applications and printing constraints. These include full colour and single colour formats. 4 colour CMYK tonal 4 colour CMYK flat Pantone® solid Black solid White solid • CMYK process printing • CMYK process printing at small sizes • Spot colour printing • Single colour printing on contrasting • Single colour printing on contrasting or when the 4 colour CMYK tonal (Pantone® PMS) backgrounds backgrounds version cannot be reproduced • Screen printing • Vinyl cut clearly or at high quality Special applications Artwork for special application processes is modified for best results in the selected reproduction environment. Embroidery Pantone® solid Embossing Engraving Embroidery black solid Debossing Embroidery white solid • Full colour embroidery • Blind embossing – raised • Foiling on contrasting • Single colour embroidery on • Blind debossing – stamped • Single colour embroidery on into the surface with no (4 thread colours) from the surface with no backgrounds contrasting backgrounds contrasting backgrounds • Woven applications • Surface engraving colour printing colour printing (1 thread colour) (1 thread colour) • Etching • Metallic colour embroidery • Metallic colour embroidery on contrasting backgrounds on contrasting backgrounds • Woven applications • Woven applications On-screen A specially modified on-screen format of the official emblem is provided in full col…

Official Emblem Legal notice Legal notice Legal marking The legal notice TM is provided with all artwork files, in the position and size best suited for the intended use of the official emblem. Resizing The legal notice may be reduced proportionally if the official emblem is printed larger than 40 mm in height to ensure that it does not become too dominant. The minimum acceptable font size is Official emblem Official emblem larger than 40 mm: 3 points. smaller than 40 mm legal notice reduced in size 12 FIFA CLUB WORLD CUP 2023TM

Official Emblem Sizes Sizes The official emblem artwork is available in a number of sizes for all formats. Minimum size and size ranges differ according to usage and application of the official emblem as specified in this section. File set-up and correct usage are unique to each type of application, so please take time to familiarise yourself with the different artwork formats to ensure the best possible outcome. Sizes are measured in total height of the official emblem. Artwork is provided at minimum size. Where possible, reproduce the official emblem at a size larger than the minimum. Artwork without Presenting Partner Print Special applications On-screen Full colour Single colour Embroidery Engraving Embossing and Full colour formats formats formats formats debossing formats formats L: 181 px + Portrait L: 20 mm + L: 93 mm + L: 20 mm + L: 40 mm + L: 20 mm + M: 95 –180 px S: 14 –19 mm S: 70 – 92 mm S: 14 –19 mm S: 21– 39 mm version S: 50 – 94 px L: 123 px + Landscape L: 13 mm + L: 63 mm + L: 13 mm + L: 26 mm + L: 13 mm + M: 64 –122 px S: 9 –12 mm S: 47 – 62 mm S: 9 –12 mm S: 14 – 25 mm version S: 34 – 63 px Artwork with Presenting Partner L: 217 px + Portrait L: 24 mm + L: 118 mm + L: 51 mm + L: 102 mm + L: 24 mm + M: 116 – 216 px S: 17 – 23 mm S: 88 –117 mm S: 26 – 50 mm S: 52 –101 mm version S: 75 –115 px L: 123 px + Landscape L: 13 mm + L: 63 mm + L: 26 mm + L: 52 mm + L: 13 mm + M: 64 –122 px S: 9 –12 mm S: 47 – 62 mm S: 14 – 25 mm S: 28 – 51 mm version S: 42 – 63 px 13…

Official Emblem Exclusion area Exclusion area The exclusion area should be kept clear from any typography or graphic material. This area is defined as 1/8 x where x is the total height of the official 1⁄8 x emblem. Wherever possible, apply more clear space than the minimum specified here. 1⁄8 x x 1⁄8 x 1⁄8 x 14 FIFA CLUB WORLD CUP 2023TM

Official Emblem Backgrounds Backgrounds Official emblem artwork files can be applied to any To ensure clarity of the official emblem on any application background, background, both light and dark, provided the official please consider these points: • Avoid placing the official emblem artwork on busy backgrounds. emblem contrasts well. • The full colour emblem can be placed in a holding shape, which would Artwork is provided in positive and reversal format. contrast well against a background. • Alternatively, white solid or black solid versions should be applied when no other formats offer sufficient contrast against the chosen background. 15 FIFA CLUB WORLD CUP 2023TM

Official Emblem Special applications Special applications Embroidery Modified artwork has been created for embroidery processes to ensure best possible reproduction of the official emblem. Artwork is available in full colour as well as black solid and white solid. 16 FIFA CLUB WORLD CUP 2023TM

Official Emblem Special applications Special applications Tone-in-tone embroidery Tone-in-tone embroidery of the official emblem is primarily applied to textiles in a shade of the respective fabric colour. The black solid artwork files have to be used for this process. Any colour from the official emblem colour palette may be used for this purpose. If, for some specific reason, you need to use any other colour for your tone-in-tone embroidery, please get in touch with your designated contact for a case-by-case approval. Tone-in-tone may also be approved for other special applications, eg. frosted decals on glass. All such applications will be approved on a case-by-case basis. 17 FIFA CLUB WORLD CUP 2023TM

Official Emblem Special applications Special applications Embossing, engraving and debossing Artwork is provided for the most common special application processes. If a selected artwork does not provide the desired result, please try to use a print file instead. Please note that for all the special applications shown here the effect should be reproduced directly onto the substrate; no background colour should be added to ‘fill’ the official emblem. 18 FIFA CLUB WORLD CUP 2023TM

Official Emblem On-screen On-screen Optimised artwork in RGB format is available from the FIFA Digital Archive for on-screen use. Please make sure to exclusively use these files in on-screen environment, including Social Media. 19 FIFA CLUB WORLD CUP 2023TM

Official Emblem Getting it right Getting it right This page shows examples of the incorrect usage of the official emblem. Don’t delete the event title from the official emblem Don’t crop the official emblem Don’t apply the official marks to a busy background and don’t recolour the official emblem Don’t apply the official emblem outside of the approved size ranges (smaller than minimum size) Don’t omit the TM from the official emblem Don’t stretch or otherwise change the official emblem 20 FIFA CLUB WORLD CUP 2023TM

Wordmark WORDMARK 21 FIFA CLUB WORLD CUP 2023TM

Wordmark Introduction Introduction The wordmark is a verbal expression for the FIFA Club World CupTM. It can be used whenever the official emblem cannot be applied and is available as 1 liner and 2 liner, with and without presenting partner. The wordmark may also be used in conjunction with the official emblem, if the design composition allows enough space between them. 22 FIFA CLUB WORLD CUP 2023TM

Wordmark Sizes Sizes The wordmark artwork is available in a number of sizes for all formats. Minimum size and size ranges differ according to usage and application of the wordmark as specified in this section. File set-up and correct usage are unique to each type of application, so please take time to familiarise yourself with the different artwork formats to ensure the best possible outcome. Sizes are measured in total height of the wordmark. Artwork is provided at minimum size. Where Artwork without Presenting Partner possible, reproduce the wordmark at a size larger than the minimum. Print On-screen Full colour formats Full colour formats L: 4 mm + L: 11 px + 1 liner version S: 2 – 3 mm S: 8 – 10 px L: 9 mm + L: 25 px + 2 liner version S: 5 – 8 mm S: 17 – 24 px Artwork with Presenting Partner L: 6 mm + L: 14 px + 1 liner version S: 3 – 5 mm S: 12 –13 px L: 18 mm + L: 50 px + 2 liner version S: 10 – 17 mm S: 36 – 49 px 23 FIFA CLUB WORLD CUP 2023TM

Wordmark Exclusion area Exclusion area The exclusion area should be kept clear from any typography or graphic material. This area is defined as X where X equals the height of the F in FIFA. Wherever possible, apply more clear space than the minimum specified. x x 24 FIFA CLUB WORLD CUP 2023TM

COMPOSITE LOGO COMPOSITE LOGO 25 FIFA CLUB WORLD CUP 2023TM

COMPOSITE LOGO Introduction Introduction The composite logo is the combination of the official emblem with another logo or logotype in a prescribed relationship, accompanied by an official designation which describes that relationship. To help create a composite logo, templates with the portrait official emblem are provided on the FIFA Digital Archive in different formats and colours. If contractual rights allow it, a composite logo may be created by using the landscape version of the official emblem. Ask your designated contact for approval. 26 FIFA CLUB WORLD CUP 2023TM

COMPOSITE LOGO Sizes Sizes The composite logo artwork is available in different sizes to ensure best possible quality across all reproduction processes. Minimum size and size ranges differ according to usage and application of the composite logo. Print Special applications On-screen Full colour Single colour Embroidery Engraving Embossing and Full colour formats formats formats formats debossing formats formats L: 236 px + L: 26 mm + L: 118 mm + L: 26 mm + L: 52 mm + M: 124 – 235 px L: 26 mm + S: 19 – 25 mm S: 90 –117 mm S: 19 – 25 mm S: 28 – 51 mm S: 65 – 123 px 27 FIFA CLUB WORLD CUP 2023TM

COMPOSITE LOGO Exclusion area Exclusion area The exclusion area should be kept clear from any typography or graphic material. This area is defined as 1/8 X where X equals the total height of the official emblem within the composite logo. Wherever 1⁄8 x possible, apply more clear space than the minimum specified. 1⁄8 x x 1⁄8 x 1⁄8 x 28 FIFA CLUB WORLD CUP 2023TM

COMPOSITE LOGO Building tutorial Building tutorial You have creative freedom when creating your composite logo. Your corporate logo or logotype can sit on a white background or can be applied to a colour of your choice. Please ensure the corporate logo is scaled to remain within the boundaries of the placeholder box (unless extended to the right by a max. of 50 %). + 50 % The official designation must be retyped using the font Open Sans Bold and then resized to the same size as the outlined official designation provided within the composite logo template. The colour of the vertical line between the official emblem and the corporate logo, as well as the official FIFA PARTNER SUPPORTER designation are pre-defined; they should preferably remain as they are provided. The official emblem may not be recoloured. It can be used in the formats and colour ways provided on the FIFA Digital Archive. Please note that the presenting partner Visit Saudi has the option to create a composite logo featuring the official emblem with presenting partner. In this case, the divider line and the corporate logo area can be adjusted in height accordingly. 29 FIFA CLUB WORLD CUP 2023TM

COMPOSITE LOGO Getting it right Getting it right To ensure visibility and to strengthen legal protection, composite logos have to be built and applied correctly. This page shows examples of what to avoid when working with the composite logo. Don’t extend the corporate logo area more than 50% of its original width Don’t delete the official designation Don’t place the official emblem on the right side of the Don’t delete the vertical line separating the official Don’t expand the corporate logo height above the divider line emblem from the corporate logo specified height of the placeholder box 30 FIFA CLUB WORLD CUP 2023TM

Official Designation Logo OFFICIAL DESIGNATION LOGO 31 FIFA CLUB WORLD CUP 2023TM

Official Designation Logo Introduction Introduction The designation logos encase within their holding device the official emblem, complete with the mandatory legal notice, and the relevant official designation. The official designation reflects the level of association of the respective user group with the FIFA Club World Cup 2023TM and is determined in your agreement. These designation logos include the official timekeeper logo, the authorised travel package logo and the official hospitality logo. If contractual rights allow it, they are supplied on the FIFA Digital Archive. Please note that throughout this chapter, the official timekeeper logo is mainly shown, but the same usage guidelines apply to all designation logos. 32 FIFA CLUB WORLD CUP 2023TM

Official Designation Logo Sizes Sizes The official designation logo artwork is available in different sizes to ensure best possible quality across all reproduction processes. Minimum size and size ranges differ according to usage and application of the official designated logo. Artwork without Presenting Partner Print On-screen Full colour formats Single colour formats Full colour formats L: 234 px + L: 26 mm + M: 123 – 233 px L: 26 mm + S: 19 –25 mm S: 70 –122 px Artwork with Presenting Partner L: 270 px + L: 30 mm + L: 30 mm + M: 144 – 269 px S: 22 –29 mm S: 100 –143 px 33 FIFA CLUB WORLD CUP 2023TM

Official Designation Logo Exclusion area Exclusion area The exclusion area should be kept clear from any typography or graphic material. This area is defined as 1/8 X where X equals the total height of the official emblem within the official designation logo. 1⁄8 x Wherever possible, apply more clear space than the minimum specified. 1⁄8 x x 1⁄8 x 1⁄8 x 34 FIFA CLUB WORLD CUP 2023TM

Official Designation Logo Getting it right Getting it right To ensure visibility and to strengthen legal protection official designation logos have to be applied correctly. This page shows examples of what to avoid when working with the official designation logo. Don’t remove the frame Don’t change the frame colour Don’t change/translate the designation 35 FIFA CLUB WORLD CUP 2023TM

Official look OFFICIAL LOOK 36 FIFA CLUB WORLD CUP 2023TM

Official look Inspiration Inspiration The main inspiration for the development of the Official look is the Sadu, a special fabric that can be seen on many occasions in Saudi Arabia, as well as in the Middle East region. Geometric patterns from the Sadu meet the football elements, creating a new graphic composition. The flow of the fabric is also a dynamic element, resulting in subtle waves that bring celebration and movement to the official look. Pixels from digital devices are also a main inspiration. They bring the grid and light effects. 37 FIFA CLUB WORLD CUP 2023TM

Official look Introduction Introduction The official look is an important component of the event identity and links all elements of the brand, from print to broadcast to stadium branding. It is a decorative and flexible design element. The official look available on the FIFA Digital Archive is set up with vibrant colours and represents the Sadu. It is available in a dynamic wave as well as a static format and should only be used as an accent graphic on an item, covering a maximum of 15 % of the item. 38 FIFA CLUB WORLD CUP 2023TM

Official look Variations Variations The Sadu pattern assumes two typologies – dynamic pattern dynamic and static. The dynamic Sadu pattern is the preferred rendition and should be applied more frequently than the static version. static pattern 39 FIFA CLUB WORLD CUP 2023TM

Official look Colours Colours Official look colours Green Purple Black Lavender White CMYK 45/0/100/0 CMYK 77/100/0/5 CMYK 0/0/0/100 CMYK 50/65/0/0 CMYK 0/0/0/0 The official look available on the FIFA Pantone® 802 Pantone® 3555 Pantone® Black Pantone® 3593 Pantone® White Digital Archive is available in two RGB 78/255/20 RGB 100/28/158 RGB 0/0/0 RGB 163/77/255 RGB 255/255/255 different formats, dynamic and static. HEX #4EFF14 HEX #641C9E HEX #000000 HEX #A34DFF HEX #FFFFFF Both official look patterns are combined MADEIRA C 1248 MADEIRA C 1412 MADEIRA C 1000 MADEIRA C 1032 MADEIRA C 1001 with a dark purple background with drop MADEIRA P 1850 MADEIRA P 1922 MADEIRA P 1800 MADEIRA P 1631 MADEIRA P 1801 shadow, which may not be removed. The official look patterns can be placed on the purple or lavender backgrounds defined as separate layers within the artwork files. 40 FIFA CLUB WORLD CUP 2023TM

Official look Cropping and effects Cropping and effects The official look can be used in many ways to create unique and dynamic designs. Please note that on this page, the rules for the purple background are mainly illustrated, but the same usage guidelines apply to the lavender background. Cropping The official look and the individual rows are to be applied as crops, as shown in the images on this page and within the entire manual. Ensure that the edges of the patterns are not visible in your composition. If using the static pattern, try not to crop in the middle of a row. Watermarking The opacity of the Official Look cannot be changed – always use in full colour. 41 FIFA CLUB WORLD CUP 2023TM

Official look Rotating Rotating static pattern at 90° static pattern at 0° The static pattern and/or the individual rows can be used as provided, or rotated at a 90 degree angle. The dynamic (wave) pattern may be used at an angle. Note that the entire graphic should be rotated and placed either within –20/+20 degrees, or alternatively within +70/+110 or –70/–110 degrees. dynamic pattern at 0° dynamic pattern at –20° dynamic pattern at 20° dynamic pattern at 90° dynamic pattern at 70° dynamic pattern at 110° 42 FIFA CLUB WORLD CUP 2023TM

Official look Combining patterns Combining patterns The static pattern should not be combined wit the left & right dynamic pattern. However, you can combine two dynamic patterns by using different rotation angles for each of the top & bottom patterns and overlapping them. Do not use more than two dynamic patterns in combination. Note that flipping (mirroring) the patterns is allowed. In exceptional cases, the combination of three dynamic patterns may be permitted, based on case-by-case approval by FIFA. Multiple rows of the static pattern may be applied to the same item, provided that in combination they do not take up more than 15 % of the design area. Do not combine vertical and horizontal alignments on the same item. two patterns (flipped and overlapped) two patterns (–20° and 0°) two patterns (90° and 110°) 43 FIFA CLUB WORLD CUP 2023TM

Official look Individual rows Individual rows Row 1– 4 Use of individual rows Row 1 The artwork file contains a number of individual row combinations which are ready-made and already fitted with purple background and shadow – we recommend to use these ready-made rows. Row 2 Alternatively, the static pattern consists of a number of individual rows, which can be ungrouped from the full pattern. When doing so, please make sure you do not Row 3 separate the elements within the individual rows any further. Any number of individual rows can be combined, Row 4 – 6 provided they are taken from consecutive numbers. When doing so, please make sure to adjust the height of the dark Row 4 purple background and drop shadow to match the number of rows you have selected, before deleting the un-used rows from the file. Row 5 Row 7 – 8 Row 6 Row 7 Row 8 – 9 Row 8 Row 9 44 FIFA CLUB WORLD CUP 2023TM

Official look Graphic elements Graphic elements Pictos The graphic elements, which include Sadu pictos and Football tactics Centre cercle Ball Corner flag left Corner flag right arrows focus on football moments and visual elements, zooming in to make some of the details more prominent. They should be used predominately in digital environments to underline the presence of football in the respective communication materials. They should be used in a stand-alone, isolated manner within the design, and not in repetition, thus creating a new, unapproved pattern. Sadu pictos should never be used outside event context. Arrow right Football fan Arrow left Passion Stadium stand 45 FIFA CLUB WORLD CUP 2023TM

Official look Graphic elements Graphic elements Arrows 6 dots right 6 dots left The Sadu arrows should be used wisely, as they are meant to serve as details and small clues. They should always be used in event context, to help structure information. The Sadu arrows are designed with the same graphic language as the official look and the Sadu pictos. They are even more zoomed in, keeping the visual concept present, even in a very small scale. 2 dots right 2 dots left 46 FIFA CLUB WORLD CUP 2023TM

Official look Holding shapes Holding shapes The holding shapes were developed to work in harmony with the official look for the FIFA Club World CupTM and and are available in a separate holding shape file. Their appearance is based on the polygon shapes within a football. These holding shapes can hold official marks, imagery, text or any other content which brings the official look to life. Two shapes are available, a portrait and landscape format respectively. How to use them • The holding shapes are provided in different colour combinations and should not be modified; for example, they may not be filled with a green fill. • They should be used a in full colour only; no watermarking. • Please ensure the chosen color provides sufficient contrast against the respective background. • The holding shapes may be placed on top of the official look patterns, as the drop shadow used provides sufficient contrast. • The dimensions of the holding shapes may be changed to fit your design better. In this case care must be taken not to change the angles of the corners; they must remain the same at all times. Photography usage The keylined versions of the holding shapes were developed to hold photographs. Adjust the image area and crop it to fit the selected size of the holding shape: apply a more complex image to a larger shape and zoom into images contained in smaller sizes. 47 FIFA CLUB WORLD CUP 2023TM

Official look Photography Photography Photography is a fundamental part of the official look. It can be applied using different solutions, such as within a holding shape, in full-frame, or via cut-outs. Image treatment The end result is what counts, and the goal should be to fit the chosen image with a purple effect, linking the image to the event brand in a subtle way. This can be achieved in different ways, depending on the selected photograph. For example, the focal point of the image can be highlighted by a mask made over the purple colour and applying Adobe® Photoshop® effects as shown in the images on this page. 48 FIFA CLUB WORLD CUP 2023TM

Official look Photography Photography Alternatively, if the photograph allows it, a duotone setting could be chosen, as shown on the right. Depending on the image, a purple watermark might also provide a satisfactory result. In the end, care must be taken that the treatment highlights the focal point, without distorting/re- colouring key elements of the image, such as players’ faces, for example. 49 FIFA CLUB WORLD CUP 2023TM

Official look Usage examples Usage examples 50 FIFA CLUB WORLD CUP 2023TM

Official look Usage examples Usage examples 51 FIFA CLUB WORLD CUP 2023TM

Official look Usage examples Usage examples 52 FIFA CLUB WORLD CUP 2023TM

Official look Getting it right Getting it right This page shows examples of what to avoid when working with the official look. Welcome to Saudi Arabia Don’t use the pattern on more than 15 % of the design. Don’t combine individual rows that are not adjacent to Don’t place text over the pattern. one another, i. e. 1, 3 and 5. Don’t recolour the official look. Don’t use the pattern un-cropped. Don’t stretch/distort the pattern or apply it without background. 53 FIFA CLUB WORLD CUP 2023TM

Office TEMPLATES OFFICE TEMPLATES 54 FIFA CLUB WORLD CUP 2023TM

Office TEMPLATES Introduction Introduction The most commonly used office applications are Microsoft® Office Word and Microsoft® Office PowerPoint. Artwork for these programmes is provided on the FIFA Digital Archive. All templates are set up with specified text areas for titles and body copy and contain pre-defined styles for typography, font size, bullets and text placement. Please maintain consistency by not modifying the design, moving elements, recolouring or changing the type styles. Pre-defined colour schemes are programmed within all templates. 55 FIFA CLUB WORLD CUP 2023TM

Office TEMPLATES MS Word MS Word MS Word templates are provided in both portrait and landscape orientation and are set to European A4 size (210 mm x 297 mm). You can adjust the paper size from A4 to another similar size, eg. US letter. Two forms of templates are available: one in full document set-up containing both a title and a content page, and another one which comes as a content page only. MS Word templates can be found on the FIFA Digital Archive. Title page Content page 56 FIFA CLUB WORLD CUP 2023TM

Office TEMPLATES MS PowerPoint MS PowerPoint MS PowerPoint templates are provided in landscape orientation, set up with a title, a content, a divider and a closer page. They are set to on-screen size – one comes in 4 x 3 format, another one in 16 x 9 set-up. The layout will adapt to standard paper size when printed as a hand-out document. Closer page Title page Content page Divider page 57 FIFA CLUB WORLD CUP 2023TM

Official Trophy OFFICIAL TROPHY TM 58 FIFA CLUB WORLD CUP 2023TM

Official Trophy Introduction Introduction The design shows six staggered pillars, representing the six participating teams from the respective six Confederations, and one separate metal structure referencing the host of the competition. They hold up a globe in the shape of a football – a consistent feature amongst almost all of FIFA’s event trophies. The graceful curves and inherent strength of the trophy evoke the balletic and athletic qualities necessary to successfully compete in the FIFA Club World CupTM and the tension and movement describe the competitive energy amongst the participants. The official trophy is not available to all user groups. Please consult your agreement to check your usage rights. Design Details • Height: 50 cm • Weight: 5.2 kg • Material: Brass (90/10 zinc), copper, silver 925, gilding metal, aluminium, chrome, rhodium, gold plated Naming The official trophy should always be referred to by one of its approved names: • FIFA Club World CupTM Official Trophy • FIFA Club World CupTM Trophy • Official Trophy 59 FIFA CLUB WORLD CUP 2023TM

Official Trophy Formats Formats Photographs For print and digital applications the first preference is to use photography from FIFA Club World CupTM events. These can be sourced from image libraries. In instances where images cannot be sourced, photographic files of the official trophy are available through the FIFA Digital Archive. Artwork is supplied as PSD files in CMYK and greyscale mode. Files are provided at approximately 30 cm in height including the background at 300 dpi. The greyscale version should only be used when the full colour format cannot be reproduced. 60 FIFA CLUB WORLD CUP 2023TM

Official Trophy Formats Formats Print linearts A variety of files is provided to allow reproduction across a number of applications and printing constraints, mostly when the photographs will not reproduce at a high quality. 4 colour CMYK flat Pantone® solid Greyscale flat Black solid White solid Artwork includes full colour and • CMYK process printing when the • Spot colour printing • Single colour printing with • Single colour printing on • Single colour printing on photographs cannot be (Pantone® PMS) shades of black contrasting backgrounds contrasting backgrounds single colour formats. • Screen printing reproduced clearly or at high • Vinyl cut quality Special application linearts Artwork for special application processes is modified for best results in the selected reproduction environment. Embossing/engraving Embroidery black solid Debossing Embroidery white solid • Blind embossing – raised from the • Single colour embroidery on • Blind debossing – stamped into • Single colour embroidery on surface with no colour printing the surface with no colour contrasting backgrounds contrasting backgrounds • Foiling on contrasting printing (1 thread colour) (1 thread colour) backgrounds • Surface engraving • Etching 61 FIFA CLUB WORLD CUP 2023TM

Official Trophy Colours Colours These colours are defined for the flat (CMYK and Light yellow Dark yellow Yellow Grey 2 greyscale) and solid (Pantone®) lineart files. CMYK 0/6/40/0 CMYK 0/40/100/20 CMYK 0/18/100/0 CMYK 0/0/0/40 Pantone® 1215 Pantone® 139 Pantone® 123 Pantone® Cool Gray 6 CMYK and RGB values have been adjusted from RGB 250/221/128 RGB 146/111/0 RGB 253/200/47 RGB 170/170/170 those in Pantone® books. To ensure accurate colour HEX #FADD80 HEX #FDC82F HEX #AAAAAA HEX #B06F00 matching across all platforms, these adjusted values must be used at all times. Grey 3 Grey 4 CMYK 0/0/0/60 CMYK 0/0/0/80 Pantone® Cool Gray 8 Pantone® Cool Gray 11 RGB 139/141/142 HEX #8B8D8E RGB 77/79/83 HEX #4D4F53 Black CMYK 0/0/0/100 Pantone® Black RGB 0/0/0 HEX #000000 62 FIFA CLUB WORLD CUP 2023TM

Official Trophy Legal notice Legal notice Photographs The legal notice TM has to be added to all photographic artwork. It should appear in a legible size in the vicinity of the official trophy. Ideally, it should be typeset in the official typeface Open Sans. Linearts The legal notice TM is provided with all lineart artwork files, in the position and size best suited for the intended use of the official trophy. Colour All full colour artwork files are provided with two layers, containing an official trophy with a black or white legal notice respectively. The one providing best contrast against the selected background colour has to be used. The legal notice may be enlarged proportionally if the selected reproduction process prevents the legal marking from appearing legibly. 63 FIFA CLUB WORLD CUP 2023TM

Official Trophy Sizes Sizes The official trophy artwork is provided in different sizes across the available formats to allow for best possible reproduction quality. Please ensure the details of the official trophy remain clearly visible when converting the photographs for on-screen use; do not apply them smaller than at the approved minimum size of the print artwork. Please remember to add the legal notice TM to all photographic artwork. Sizes are measured in total height of the official trophy. Photographic artwork is provided at the largest size, lineart in the smallest of the respective size ranges. Photographs Print linearts Special applications Where possible, reproduce the official trophy at a Embroidery Embossing/engraving size larger than the minimum. All formats Full colour formats Single colour formats and debossing formats formats Small: 15 – 20 mm Small: 40 – 59 mm Small: 40 – 59 mm Medium: 21– 29 mm Medium: 60 – 74 mm Medium: 60 – 74 mm One Size: 20 – 300 mm Medium: 21– 29 mm Large: 30 mm + Large: 30 mm + Large: 75 mm + Large: 75 mm + 64 FIFA CLUB WORLD CUP 2023TM

Official Trophy Exclusion area Exclusion area The exclusion area should be kept clear from any typography or graphic material. This area is 1⁄6X defined as 1/3 x when the official trophy is shown 1⁄3 X in its entirety, where x is the diameter of the globe in the official trophy as shown below. X With a cropped official trophy, the exclusion area X is reduced to 1/6 x and is applied to the visible part of the image. Wherever possible, apply more clear space than the minimum specified here. 1⁄6X 1⁄6X TM EDGE OF ITEM 1⁄3 X 1⁄3 X TM 1⁄3 X with crop without crop 65 FIFA CLUB WORLD CUP 2023TM

Official Trophy Cropping Cropping The photographic artwork of the official trophy may be cropped to Do not crop above this line better suit designs. The schematic and layouts demonstrate the best way to crop the official trophy into different shapes and orientations. The official trophy should never be cropped on the left or right side or from the top; crops should always be made within the demonstrated cropping zone. The legal notice must appear with the cropped applications of the official trophy; where possible, it should be placed bottom right. If this position does not suit your design, it may be placed in close proximity to the official trophy. anywhere within this zone The official trophy may never be rotated. Cropping zone: Crop Crop from this point up 66 FIFA CLUB WORLD CUP 2023TM

Official Trophy Background Background Photographic and lineart formats Landscape layouts Portrait layouts of the official trophy can be applied to any non-busy background, both light and dark, provided the official trophy contrasts well. TM TM TM TM 67 FIFA CLUB WORLD CUP 2023TM

Official Trophy Background Special applications Modified artwork has been created for embroidery, embossing, engraving and debossing processes to ensure best possible reproduction of the official trophy. Artwork is available for black or white embroidery. Please do not use any other thread colours. If a selected artwork does not provide the desired result, please try to use a print file instead (eg. for laser engraving). 68 FIFA CLUB WORLD CUP 2023TM

Official Trophy 3D reproduction 3D reproduction Front, side and back images of the official trophy are provided to assist with 3D reproduction. If you require any further assistance please consult your designated contact. 3D replicas may be reproduced between 20 mm and 150 mm in height. Only FIFA can make full size 3D replicas. The official trophy may only be combined with country flags representing previous champions provided that there is a clear visual separation between the two elements, the trophy is reproduced in relief and a reference is made to the winning team. Please remember to add the legal notice TM to all left view front view right view back view top view bottom view 3D representations of the official trophy. 69 FIFA CLUB WORLD CUP 2023TM

OFFICIAL TYPEFACE OFFICIAL TYPEFACE 70 FIFA CLUB WORLD CUP 2023TM

OFFICIAL TYPEFACE Introduction Introduction Typography is a key brand element for the FIFA brand identity. Readex Pro Light The official typeface is Readex Pro. It is very easy to read and comes in many styles and weights, enabling you to create interesting typographic designs across all Readex Pro Bold applications. It is a contemporary font that combines elegance and visual impact in Arabic and other languages. The Readex Pro is a free font and can be obtained from Google fonts. Readex Pro ExtraLight Readex Pro Medium ء آ أ ٱ ؤ إ ئ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ا ٮ ب ة ت ث ج 1234567890!@#$%^&*()© 1234567890!@#$%^&*()© ح خ د ذ ر ز س Readex Pro Light Readex Pro SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ضصش ط ظ ع غ 1234567890!@#$%^&*()© 1234567890!@#$%^&*()© ف ڡ ڤ ٯ ق ك ل Readex Pro Regular Readex Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ م ن ں ه و ى ي abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()© 1234567890!@#$%^&*()© 71 FIFA CLUB WORLD CUP 2023TM

OFFICIAL TYPEFACE Additional typeface Additional typeface Open Sans Light The additional typeface is Open Sans which can be used for Latin languages only. It is very easy to read and comes in many styles and weights, enabling you to create interesting Open Sans Medium typographic designs across all applications. The Open Sans is a free font and can be obtained from Adobe or Google fonts. Open Sans Light 300 Open Sans SemiBold 600 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()© 1234567890!@#$%^&*()© Open Sans SemiBold 600 Italic Open Sans Light 300 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()© 1234567890!@#$%^&*()© Open Sans Medium 500 Open Sans Bold 700 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()© 1234567890!@#$%^&*()© Open Sans Medium 500 Italic Open Sans Bold 700 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()© 1234567890!@#$%^&*()© 72 FIFA CLUB WORLD CUP 2023TM

OFFICIAL TYPEFACE Official event title Official event title Typesetting • Readex Pro is the preferred typeface, Open Sans and other fonts are accepted. • All words within the official event title must be set using the same size and weight, eg. do not make 2023 larger. • The official event title can be typed on a path or applied at an angle as long as it remains legible and is visually appealing. • Always reproduce in title case or upper case. • ‘FIFA’ must always appear in upper case. • The order of the words must remain unchanged; extracted words used in parts, eg. Club 2023, or abbreviations eg. Club WM, are not acceptable. Languages and formats English with Presenting Partner add-on English FIFA Club World Cup Saudi Arabia 2023TM presented by Visit Saudi FIFA Club World Cup Saudi Arabia 2023TM FIFA Club World Cup 2023TM presented by Visit Saudi FIFA Club World Cup 2023TM FIFA Club World CupTM presented by Visit Saudi FIFA Club World CupTM French with Presenting Partner add-on French Coupe du Monde des Clubs de la FIFA, Arabie Saoudite 2023TM présentée par Visit Saudi Coupe du Monde des Clubs de la FIFA, Arabie Saoudite 2023TM Coupe du Monde des Clubs de la FIFA 2023TM présentée par Visit Saudi Coupe du Monde des Clubs de la FIFA 2023TM Coupe du Monde des Clubs de la FIFATM présentée par Visit Saudi Coupe du Monde des Clubs de la FIFATM Spanish with Presenting Partner add-on Spanish Copa Mundial de Clubes de la FIFA Arabia Saudí 2023TM presentada por Visit Saudi Copa Mundia…

OFFICIAL TYPEFACE Official slogan Official slogan Typesetting Welcome the ChampionsTM – the official slogan of the • Open Sans and Readex Pro are preferred. FIFA Club World Cup 2023TM. • Colours from the event colour palette are preferred, other The FIFA Club World CupTM sets the stage for the world’s best matching colours may also be used. players and performances, but it is much more than just a football • The official slogan can be typed on a path, as long as it remains competition. legible and is visually appealing. • Always reproduce in sentence case or upper case. The official slogan summarises the event in one short phrase - • Always include the TM-symbol with the English versions. welcoming the Champions of each Confederation to Saudi Arabia • All words have to be typed in the same size. to play for the title of FIFA Club World Cup 2023TM champion, a title • The order of the words must remain unchanged; extracted every club wishes to call their own. words used in parts, eg. THE CHAMPIONSTM are not acceptable. The official slogan has to be clearly linked to the FIFA Club World Cup 2023TM. When typed, a correct event title has to be used along with the slogan. If used in graphic context, the official slogan can be applied in 'legal blurb' von wegen conjunction with the official emblem, the wordmark or one of the 'editorial use only', 'use official logos containing an official emblem, such as a designation in licensing context not logo or a composite logo, depending on y…

Licensing LICENSING 75 FIFA CLUB WORLD CUP 2023TM

Licensing Introduction Introduction Official licensed products (OLP) are a vital part of the FIFA Club World Cup 2023TM brand programme; they are the keepsakes that fans purchase by which to remember the tournament. This section has been compiled to help you with the development of official licensed products and to assist you with promoting and retailing them. It introduces the tools available for developing, packaging and promoting official licensed products and provides instructions for the correct use of the OLP logo. The visuals throughout this section have been created to inspire the user and are not available as artwork. Use the official marks from the FIFA Digital Archive to produce exciting and effective designs. 76 FIFA CLUB WORLD CUP 2023TM

Licensing Official licensed product logo Official licensed product logo The OLP logo is used to identify official licensed products. To authenticate products it should be applied to labelling, packaging/containers, hang tags, advertising and promotional material. It must always be reproduced in its entirety, preferably in full colour. Artwork is provided on the FIFA Digital Archive. The OLP logo is a lock-up combining the official emblem with the official designation ‘official licensed product’ encased in a frame. The majority of parameters and usage instructions provided for the correct application of the official emblem also apply to the use of the OLP logo. Please note that the OLP logo is contained in a white keyline so it retains legibility when placed on Official Licensed Product Logo any colour background. Print Special applications On-screen Sizes Full colour Single colour Embroidery Engraving Embossing and Full colour formats formats formats formats debossing formats formats The OLP logo artwork is available in different sizes L: 234 px + L: 26 mm + L: 122 mm + L: 26 mm + L: 52 mm + to ensure best possible quality across all L: 26 mm + M: 123 – 233 px S: 19 – 25 mm S: 91 – 121 mm S: 19 – 25 mm S: 27 – 51 mm S: 70 – 122 px reproduction processes. Minimum size and size ranges differ according to usage and application of the OLP logo. 77 FIFA CLUB WORLD CUP 2023TM

Licensing Use of official marks Use of official marks It is important to understand that the official marks can only be used on or in connection with official licensed products. You must never imply any other association between yourself (the license stakeholder/retailer) and the tournament, FIFA or the LOC. This table provides a summary of correct use of TM official marks. These guidelines should cover most applications, however, there may be exceptions Use Official emblem Official trophy OLP logo which will be handled on a case-by-case basis. Please consult your designated contact should you * * Product have any questions. Neck labels Hang tags *** Packaging/Containers ** Advertising ** Promotions ** ** In-store point of sale Stationery/Business cards * One of the official marks required ** Only in conjunction with the respective product range *** Only in conjunction with the legal text Required – Must be applied in all instances Permitted Not permitted – Should not be applied in any instance 78 FIFA CLUB WORLD CUP 2023TM

Licensing Design requirements Design requirements This table provides a summary of the design and application requirements on official licensed products, their packaging and related POS and advertising material. Any exceptions will be handled on a case by case basis. TM Use Official emblem Official look Official trophy OLP logo PRODUCTS This official mark or one of the other This official mark or one of the other (Permanently affixed, official marks to appear on all products. May appear on all applications. official marks to appear on all products. To appear on all applications. eg. printed or sewn-on) PACKAGING Not to appear on packaging. Lineart artwork only if applicable, to be approved (eg. polybag, blister pack, To appear on all applications. To appear on all applications. To appear on all applications. by FIFA on a case by case basis. box, etc.) HANG TAGS (eg. hang tags, folded To appear on all applications. To appear on all applications. Not to appear on hang tags To appear on all applications. header cards, etc.) POS May appear in conjunction with the May appear in conjunction with the (eg. in-store banners, respective product range. respective product range. To appear on all applications. To appear on all applications. stands, etc.) ADVERTISING Not to appear in advertising. Lineart To appear on applications in conjunction artwork only if applicable, to be approved (eg. promotional sales the respective product range. May appear on all applications. To appear in all …

Licensing Identification requirements Identification requirements OFFICIAL BRANDED LICENSEE PRODUCT ONLY LICENSED FIFASTORE.com NAME PRODUCT Only available to branded licensees; please refer to your agreement Use OLP wording Product name Barcode FIFA website address Licensee branding element May only appear once on a product. Not to PRODUCTS May appear on products if it May appear on products if it May appear on all May appear on all appear adjacent to the OLP logo or official cannot be included on that cannot be included on that (Permanently affixed, emblem. Maximum size 50% relative to the official applications. applications. product’s labelling or packaging. product’s labelling or packaging. eg. printed or sewn-on) emblem or OLP logo. PACKAGING May appear on all May appear on all May appear on all To appear on all (eg. polybag, blister pack, applications. applications. applications. applications. To appear in accordance with your agreement. box, etc.) HANG TAGS May appear on all May appear on all May appear on all To appear on all (eg. hang tags, folded applications. applications. applications. applications. To appear in accordance with your agreement. header cards, etc.) POS May appear on all May appear on all Not to appear on Not to appear on (eg. in-store banners, stands, applications. applications. POS material. POS material. May appear in accordance with your agreement. etc.) ADVERTISING May appear on all May appear on all Not to appear in May appear in e-shop (eg. p…

Licensing Identification requirements Identification requirements ©FIFA, FIFA’s Official Licensed Product Logos, and Manufactured under licence by Third party logo all brand elements, designs Made in ‘License Stakeholder’s and trade names of FIFA and or name ‘country of manufacture’. FIFAe tournaments, events corporate name’. and products are copyrights and/or trademarks of FIFA. Use Product statement Product origin Copyright statement Holographic identification Third party branding To be permanently displayed on each To be permanently displayed on each To appear on packaging and PRODUCTS Not permitted unless OLP. License stakeholder’s corporate OLP. License stakeholder’s corporate To appear on all labelling; only to appear on required by law or specifically (Permanently affixed, applications. product if without packaging or name to appear in the same colour, font name to appear in the same colour, font agreed. eg. printed or sewn-on) labelling. size and style as the rest of the wording. size and style as the rest of the wording. PACKAGING To appear on all applications. To appear on all applications. Not permitted unless To appear on all Corporate name principles identical Corporate name principles identical required by law or (eg. polybag, blister pack, applications. To appear on all applications. to OLP applications. to OLP applications. specifically agreed. box, etc.) HANG TAGS To appear on all applications. To appear on all applications. Not permitted unless To appear on…

partner and sponsor recognition programme PARTNER AND SPONSOR RECOGNITION PROGRAMME 82 FIFA CLUB WORLD CUP 2023TM

partner and sponsor recognition programme Introduction Introduction Partner and sponsor recognition programme (short: logo strips) contain the presenting partner, FIFA partner and tournament supporter logos or logotypes, in prescribed formats and arrangements. These are available for use across event marketing and communication materials. Specific artwork has been created for logo strips that: • Feature the presenting partner logo, FIFA Partner logos and tournament supporter logos (tier 1–3), these are for use on all applications, both internationally and in the host country. Please refer to your agreement or consult your designated contact for more information about where and when you are required to apply logo strips. 83 FIFA CLUB WORLD CUP 2023TM

partner and sponsor recognition programme Colour formats Colour formats • All logo strip print artwork is available in English and has to be ordered through your designated contact. Please always check that you use the latest version. • The size proportion, order and design of the logo strips must not be altered. • The official event title should be added above the logo strip using the Open Sans font in a size larger than the term ‘PRESENTING PARTNER’ if the logo strip is not used in event context, eg. with an official emblem or a strong event For use on dark background For use on dark background reference in close proximity. For use on light background For use on light background 84 FIFA CLUB WORLD CUP 2023TM

partner and sponsor recognition programme Orientation Orientation • Various full colour strips are available for use on light backgrounds, as there are solid white Extreme horizontal Extreme vertical versions for use on dark backgrounds. Both are supplied in extreme horizontal and extreme vertical formats. • The size proportion, order and design of the logo strips must not be altered. 85 FIFA CLUB WORLD CUP 2023TM

partner and sponsor recognition programme Media backdrop set-up Media backdrop set-up A special ratio set-up is required for use on any type of media backdrop (ie. press conference, flash interview and clear media backdrops) to maximise the exposure of the brand and the presenting partner, FIFA partners and tournament supporters in broadcasts. In addition, FIFA.com and the event hashtag are promoted. Backdrop files can be ordered through your designated contact. The final design has to be approved by FIFA prior to going to production. 86 FIFA CLUB WORLD CUP 2023TM

Premiums PREMIUMS 87 FIFA CLUB WORLD CUP 2023TM

Premiums Introduction Introduction Premiums are items given away free of charge or subsidised prices used as part of marketing promotions which bear a commercial affiliate logo and the respective FIFA event emblem or a respective event composite logo. Premiums may not be sold. The right to develop premiums are defined in the commercial affiliates contract. Premiums can be sourced from the following entities: • FIFA’s official licensees • FIFA marketing affiliates • Third party manufacturers approved by FIFA 88 FIFA CLUB WORLD CUP 2023TM

Premiums Application examples Application examples The visuals throughout this section have been created to inspire the user and are not available as artwork. Sourcing footballs as a premium: stitched footballs can only be sourced from appointed licensees, FIFA’s official premium licensee or adidas. 89 FIFA CLUB WORLD CUP 2023TM

Volunteer VOLUNTEER 90 FIFA CLUB WORLD CUP 2023TM

Volunteer Introduction Introduction The FIFA Volunteer Programme Volunteering is caring – for the people around you, unique experiences, challenges, the game of football, and most of all, caring about being part of something bigger than yourself. Please note that the volunteer artworks are only available to a select number of users directly involved with the programme. 91 FIFA CLUB WORLD CUP 2023TM

Volunteer Composite logo Composite logo The volunteer composite logo is the combination of the official emblem with the FIFA volunteer logo, representing the numerous volunteers who will contribute their enthusiasm and love for football during the tournament. The volunteer composite logo is available for download on the FIFA Digital Archive in different formats and colours. 92 FIFA CLUB WORLD CUP 2023TM

Volunteer Sizes LEGAL NOTICE Sizes Print Special applications On-screen Minimum size Print formats Embroidery formats Full colour formats The volunteer composite logo artwork is available in one size. Minimum sizes differ according to usage and application of the composite logo. Minimum size: 41 mm + Minimum size: 60 mm + Minimum size: 151 px + Legal notice Legal markings The legal notice TM and the registered mark ® are provided with all artwork files, in the position and size best suited for the intended use of the volunteer composite logo. Resizing Volunteer composite logo Volunteer composite logo printed larger smaller than 70 mm than 70 mm: legal markings reduced in size The legal markings may be reduced proportionally if the volunteer composite logo is printed larger than 70 mm in height to ensure that they do not become too dominant. The minimum acceptable font size is 3 points. 93 FIFA CLUB WORLD CUP 2023TM

Volunteer Exclusion area Exclusion area The exclusion area should be kept clear from any typography or graphic material. This area is defined 1⁄8 x as 1/8 X where X equals the total height of the official emblem within the volunteer composite logo. Wherever possible, apply more clear space than the minimum specified. 1⁄8 x x 1⁄8 x 1⁄8 x 94 FIFA CLUB WORLD CUP 2023TM

Volunteer On-screen On-screen Specific artwork have been created for on-screen use. These are available as full colour vector graphics in RGB colour. 95 FIFA CLUB WORLD CUP 2023TM

Volunteer Official look Official look The volunteer official look was specifically designed to be used in combination with the volunteer programme and the volunteer composite logo. It ensures that the FIFA volunteer programme for the event can easily be recognised by everyone attending the tournament, and that credit is given to all volunteers supporting the event, the fans, the players, media and everyone else involved in the entire operation. The volunteer official look features a special gradient and the volunteer heart (graphic element) in a predefined opacity and should always be used as supplied on the FIFA Digital Archive. 96 FIFA CLUB WORLD CUP 2023TM

Volunteer Cropping Cropping The artwork file is supplied with a graphic element. It is encouraged to use it to create inspiring designs along with the official look. The graphic element has its own set of rules to ensure the correct usage on various applications, so please take time to get to know the different ways of using the graphic element, guaranteeing the best possible usage. The heart can be cropped freely as long as it remains recognisable. However, do not crop the heart solely on the bottom side. It cannot be used as a stand alone object, be rotated or flipped vertically. The opacity and/or colour of the graphic element cannot be changed and must remain as provided Heart full within the artwork file. Heart cropped Heart detail 97 FIFA CLUB WORLD CUP 2023TM

Volunteer Application examples Application examples 98 FIFA CLUB WORLD CUP 2023TM

Volunteer Getting it right Getting it right To ensure visibility and to strengthen legal protection, composite logos have to be applied correctly. This page shows examples of what to avoid when working with the volunteer composite logo and official look. Don’t delete the vertical line separating the official emblem from the FIFA volunteer logo Don’t recolour the volunteer composite logo Don’t stretch or alter the volunteer composite logo Don’t flip the heart vertically Don’t crop the heart on the bottom Don’t recolour the volunteer official look 99 FIFA CLUB WORLD CUP 2023TM

Artwork and Approval ARTWORK AND APPROVAL 100 FIFA CLUB WORLD CUP 2023TM

Artwork and Approval The process The process 1 Follow your agreement Access FIFA 2 Digital Archive www.FIFADigitalArchive.com Submit your item via FDA for approval Use brand Create your manual designs Receive feedback www.FIFADigitalArchive.com 3 from your contact 4 5 Within 10 working days you will receive comments. Please 6 include this period in your production process. Please supply If necessary, 8 examples of your refine your item produced items FINAL APPROVAL 7 TO PROCEED TO PRODUCTION 101 FIFA CLUB WORLD CUP 2023TM

Artwork and Approval Artwork coding Artwork coding A considerable amount of artwork files has been fcwc2023_oe_4ct_l.ai created with similar and often complex names. To make the identification and location of these files Name Official mark Format / version / Colour / process Reproduction File type easier, a file naming convention has been developed. orientation range Each file has a name that consists of references and .ai = Adobe® fcwc2023 = FIFA Club _4ct = 4 colour CMYK tonal _l = Large _oe = Official emblem _ph = Photograph Illustrator® CS AI World Cup 2023TM titles as shown here. Not all file names contain all _li = Lineart _4cf = 4 colour CMYK flat _m = Medium _pp = Presenting partner .eps = Adobe® _rv = Reversal _(x)ps = Pantone® solid (x colours) _s = Small _cl = Composite logo references. Illustrator® CS EPS fcwc = FIFA Club World CupTM _po = Portrait _gr = grey _one = One size _olp = Official licensed .psd = Photoshop® (generic) product logo _la = Landscape _k = Black solid Document To acquire the appropriate file, please follow the file _ol = Official look _1l = 1 liner _w = White solid name convention shown here and download the _hs = Holding shapes _rgbt = RGB tonal _2l = 2 liner relevant file from the FIFA Digital Archive. If you _ge = Graphic elements _rgbf = RGB flat _dyn = Dynamic pattern _ot = Official trophy require any assistance, please consult your _rgbk = RGB black solid _wm = Wordmark _rgbw = RGB white solid designated contact at FIFA. _otk = Official …

Appendix APPENDIX 103 FIFA CLUB WORLD CUP 2023TM

Appendix Using the manual Using the manual Our brand manual is a best practice PDF guide for delivery of the FIFA brand This PDF is set up with interactive navigation identity. features. Clicking on the home button in the top While there are some important principles that need left will bring up the content page. The arrows in to be followed to ensure consistency and associated the bottom right corner allow you to jump to the intellectual property protection, the primary purpose next or previous page. Additionally, interactivity of the brand manual is to inspire creativity using the has been added to the referral buttons as well as available artwork. The goal for the brand programme to the external links such as the FIFA Digital is to deliver an instantly identifiable, vibrant and Archive. unified experience and capture the initiative’s The PDF file opens with the interactive bookmarks positioning and values. navigation appearing on screen which provides We hope that by demonstrating clear parameters for an additional option to move through the use and best practice examples all users will find the document. manual easy to understand and inspiring. If at any time you need assistance, please consult Thank you for your co-operation in helping us to your dedicated contact. deliver a world-class brand experience. Navigation graphics These information graphics are here to assist you while using this brand manual. INTRODUCTION USIN 91 LD CUP 2022TM Using th Jump to the CONTENT page…

Appendix Using the artwork files Using the artwork files Artwork is available on the FIFA Digital Archive. There are different sizes of artwork available for use to enable best reproduction. AI files • Adobe® Illustrator® CC series users should work with the AI files. This will provide a broader range of design options. • Users working with an Adobe® Illustrator® version lower than the CC series should work with the EPS file as described below. EPS files • These vector graphics can be opened in Adobe® Illustrator® CS or higher and can be placed in any layout software. • Please take care when opening EPS files in Freehand or CorelDraw as the quality of the artwork may be lost. • Some artwork in Encapsulated PostScript (EPS) format may not be provided with an image preview. • In order to resize the Vector Graphics in Adobe® Photoshop® without loss of quality, please place the Vector graphic (AI/EPS) constructed by lines Vector graphic (AI/EPS) EPS files as vector smart objects. • If opening these files in Adobe® Photoshop®, please rasterise them to 300 dpi at their end size of use. PSD Files • These pixel graphics can be opened in Adobe® Photoshop® and can be placed in any layout software. • The files contain several layers which can be de-selected if appropriate. 105 FIFA CLUB WORLD CUP 2023TM

Appendix Usage parameters Usage parameters FIFA Digital Archive Confidential information This brand manual can only be used Only use artwork files from FIFA’s on-line platform; never This manual is strictly confidential and no part of this by authorised parties who have been recreate or modify the artwork. document may be disclosed or disseminated to any granted the necessary rights by FIFA persons or third parties outside of their recipient Photographic imagery or appointed representatives. organisation without the prior consent of FIFA. FIFA’s approval of a design or application containing photographic imagery does not in any way endorse or Contractual rights Check your agreement authorise use of the respective photographic image. This manual does not constitute a contract or an offer Please check your agreement to confirm your access and Authorisation and clearances to use photographic images which is in any way capable of acceptance and the usage rights to the official marks and artwork visualised in must be independently obtained from the respective information included does not grant any rights or this brand manual and provided on the FIFA Digital rights holder and will not be obtained by FIFA. constitute representations of any kind. The usage Archive. Official marks and artwork presented in this Furthermore, the use of images of individuals (eg. players, standards set out in the manual are supplemental to, manual are not necessarily accessible to all parties, due coach…

CONTACT Contact details Fédération Internationale de Football Association FIFA-Strasse 20 | P.O. Box | 8044 Zurich | Switzerland Tel: +41 (0)43 222 7777 | FIFA.com For brand matters, please contact the brand department at FIFA. For partnership matters, please contact the partnership department at FIFA. 107 FIFA CLUB WORLD CUP 2023TM