BRAND
GUIDELINES
VERSION 1.0
WWW.GRANADIA.SABRAND
GUIDELINES
VERSION 1.0TABLE OF
CONTENTS
Brand Strategy
1. Logo
Who We Are
6
1.1 Wordmark
11
What We Believe In
6
1.2 Versions
12
Our Values
7
1.3 Clear Space
13
Our Purpose
8
1.4 Placement
14
Our Personality
9
1.5 Incorrect Usage
15
2. Typography
2.1 Primary Latin Typeface
17
2.2 Secondary Latin Typeface
18
2.3 Primary Arabic Typeface
19
2.4 Secondary Arabic Typeface
20
3. Color Palette
3.1 Primary Color Palette
22
3.2 Secondary Color Palette
23
3.3 Tertiary Color Palette
24
4. Illustrations
4.1 Strokes of Surprise
26
4.2 Strokes of Surprise Elements
275. Iconography
7.11 Strokes of Surprise Brush Guide
46
7.12 Typesetting Guide
47
5.1 Iconography Style
29
7.13 Type Spacing
48
6. Photography
8. Applications
6.1 Isolated Images
31
8.1 Website
50
6.2 Colorful Backgrounds
32
8.2 Email Newsletter
52
6.3 Lifestyle Photography
33
8.3 Destination Brochure
53
8.4 Mobile App
55
7. Design Language
8.5 Social Media Posts
57
8.6 Outdoor Mupi
59
7.1 Overview
35
8.7 Outdoor Billboard
61
7.2 Strokes of Surprise
36
8.8 Outdoor Megacom
63
7.3 Template Construction Guides 1
38
8.9 Online Ads
65
7.4 Loops of Surprise
39
8.10 Transportation
69
7.5 Template Construction Guides 2
40
8.11 Uniform
72
7.6 Loops of Surprise Example Crops
41
8.12 Signage and Interior Look & Feel
75
7.7 Crops of Surprise
42
7.8 Template Construction Guides 3
43
7.9 Crops of Surprise Examples
44
7.10 Illustrations Incorrect Usage
45BRAND STRATEGY
A PLACE THAT TAKES NEW
FORMS EVERY TIME!
WHO WE ARE
We are a lively Kaleidoscope.
A vibrant place that inspires wonder and evokes excitement every time.
For visitors to the city, a vibrant core beaming with festivals and life. For Granada Mall
visitors, a spectrum of options and family functions that keep you guessing and discov-
ering. For Granada Business community, an exciting bustling center at the heart of the
conference, innovation and function circuit.
WHAT WE BELIEVE IN
We believe that creating healthy environments where people can experience the bright
aspects of life is a noble and worthy cause. We embrace the diversity of people, their
pursuits and interests that bring them here. And we also infuse class in everything
we touch. Discover keeps us alive and vibrant, we believe that any place worth visiting
should ignite this natural attraction to new and interesting things.
GRANADIA BRAND GUIDELINES
VERSION 1.0
6BRAND STRATEGY
OUR VALUES
OUR VALUES
We believe in the power of happiness,
fun and enjoyment!
IMAGINATION
STYLE
Discovery is in our DNA as human beings. It
We infuse class in everything we touch. We
keeps us alive and vibrant. Any place worth
bring trend setting of style to lifestyles and your
visiting should ignite this natural attraction to
work lives. We create an address that rep-
new and interesting things.
resents a new contemporary face for our city.
JOY
COLOR
We believe in the power of happiness, fun and
Variety is the spice of life. We embrace the
enjoyment. We believe that creating healthy
diversity of people, their pursuits & interests,
(nurturing) environments where people can
and every single reason that brings them here:
experience the bright aspects of life in all its
whether to work, play, eat, meet, or pass
areas is a noble and worthy cause.
the time.
GRANADIA BRAND GUIDELINES
VERSION 1.0
7BRAND STRATEGY
OUR PURPOSE
WE EXIST TO
ENRICH LIVES!
We elevate lives with quality amenities
and new, unique, personalized
experiences.
GRANADIA BRAND GUIDELINES
VERSION 1.0
8BRAND STRATEGY
OUR PERSONALITY
BOLD
EXCELLENT
AVANT-GARDE
SURPRISING
We are bold, modern and progressive in our application of every concept. We are excellent, setting the highest quality standards in every aspect. We are
avant-garde, pioneering and never content to follow the others. We are surprising, full of original ideas that delight visitors, always new.
GRANADIA BRAND GUIDELINES
VERSION 1.0
91. LOGO1.1
WORDMARK
Granadia’s logo is a hallmark and a
visual symbol of the brand. The logo is
thoroughly designed to reflect innova-
tion, boldness, joy and enthusiasm, all of
which constitute the core elements
of Granadia.
GRANADIA BRAND GUIDELINES
VERSION 1.0
111.2
01 STANDARD LOGO
02 REVERSED
VERSIONS
It is recommended to use the logo
on white or purple backgrounds.
The standard logo can be used on
backgrounds that contain images but
wouldn’t affect the logo clarity. The
reversed logo can be used on Granadia’s
purple backgrounds and/or dark imagery.
The monochromatic versions are for
special monochrome applications, such as
foiling or embossing.
03 ONE COLOR - BLACK
04 ONE COLOR - WHITE
GRANADIA BRAND GUIDELINES
VERSION 1.0
121.3
CLEAR SPACE
A space of 2x all around the logo should
be kept clear of any elements, to ensure
the logo has maximum visibility. The
standard measurement unit “x” is equal
to the width of the logo’s horizontal dash.
GRANADIA BRAND GUIDELINES
13
VERSION 1.001 RIGHT ALIGNMENT - ARABIC TEXT
02 LEFT ALIGNMENT - LATIN TEXT
1.4
PLACEMENT
The logo can be placed at the top or the
bottom, and it is recommended to align
the logo with the text. For example,
when using the logo with the Arabic text,
right alignment is preferable. The logo
can be centered in applications with
limited space.
03 CENTERED
GRANADIA BRAND GUIDELINES
VERSION 1.0
141.5
INCORRECT
USAGE
Distorting the logo
Changing logo proportions
To maintain consistency throughout our
identity applications, it is essential that
the brand mark is never altered in
any way.
Changing logo Lookup
Cropping logo
Tilting or rotating the logo
Changing logo color
Adding effects to the logo
Adding Stroke to the logo
GRANADIA BRAND GUIDELINES
VERSION 1.0
152. TYPOGRAPHYGRANADIA
2.1
PRIMARY
LATIN TYPEFACE
GRANADIA BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Granadia is the primary Latin typeface.
abcdefghijklmnopqrstuvwxyz
It is a friendly and attractive typeface
1234567890
that complements the appearance and
personality of Granadia’s logo.
Granadia is used in caps format in
headlines & titles in all applications.
GRANADIA BOOK
Granadia bold is used for headlines,
ABCDEFGHIJKLMNOPQRSTUVWXYZ
while Granadia book is used for
ABCDEFGHIJKLMNOPQRSTUVWXYZ
sub-headlines.
1234567890
GRANADIA BRAND GUIDELINES
VERSION 1.0
17DIN NEXT LT ARABIC
2.2
SECONDARY
LATIN TYPEFACE
DIN NEXT LT ARABIC BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
DIN next Lt Arabic is the secondary
typeface. It is used to support Granadia
1234567890
as the primary typeface, and to create a
cohesive visual language while making
the body text easy to read. DIN next
DIN NEXT LT ARABIC REGULAR
Arabic Bold can be used for highlighting
ABCDEFGHIJKLMNOPQRSTUVWXYZ
or featuring text segments.
abcdefghijklmnopqrstuvwxyz
1234567890
DIN NEXT LT ARABIC REGULAR - BODY COPY
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer bibendum, massa ut viverra
porttitor, tortor nisi consequat mauris, vestibulum efficitur purus nibh non lacus. Curabitur quis
ullamcorper felis, nec volutpat quam. Fusce eu nunc quam. Cras eu sem sit amet enim dapibus
sodales. In facilisis turpis vitae vulputate lobortis. Fusce ultricies consectetur mauris, sit amet
consectetur purus. Nulla sit amet diam odio. Proin accumsan, dui a interdum accumsan, lectus
massa vulputate dui, vel fermentum enim elit vitae diam.
GRANADIA BRAND GUIDELINES
VERSION 1.0
18GRANADIA
2.3
PRIMARY
ARABIC
GRANADIA BOLD
TYPEFACE
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و ي
1234567890
Granadia typeface is the primary
Arabic typeface. Granadia is used in two
weights: bold and book. Granadia bold is
GRANADIA BOOK
used for headlines, while Granadia book
is used for sub-headlines.
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و ي
1234567890
GRANADIA BRAND GUIDELINES
VERSION 1.0
19DIN NEXT LT ARABIC
2.4
SECONDARY
ARABIC
DIN NEXT LT ARABIC BOLD
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هــ و ي
TYPEFACE
1234567890
DIN next Lt Arabic is the secondary
typeface. It is used to support Granadia
typeface as the primary Arabic typeface
DIN NEXT LT ARABIC REGULAR
and is used in the weights regular for
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هــ و ي
body text, and bold for highlighting or
featuring text segments.
1234567890
DIN NEXT LT ARABIC REGULAR - BODY COPY
هناك حقيقة مثبتة منذ زمن طويل وهي أن المحتوى المقروء لصفحة ما سيلهي القارئ عن التركيز على الشكل
الخارجي للنص أو شكل توضع الفقرات في الصفحة التي يقرأها. ولذلك يتم استخدام طريقة لوريم إيبسوم لأنها
توزيعا تعطي طبيعيا -ما حد للأحرف عوضا عن استخدام هنا إلى-نصي يوجد محتوى نصي، هنا يوجد محتوى
فتجعلها تبدو (أي الأحرف) وكأنهاواقع الحديثة العهد في نتائج البحث. على مدى السنين ظهرت نسخ جديدة
من نص لوريم إيبسوم، أحيانا عن طريق الصدفة، ومختلفة. وأحيانا عن عمد كإدخال بعض العبارات الفكاهية إليها
GRANADIA BRAND GUIDELINES
VERSION 1.0
203. COLOR PALETTE3.1
75%
50%
25%
Pantone 7671 C
PRIMARY
Hex #4b3288
CMYK 83-78-0-8
COLOR PALETTE
RGB 75-50-136
Granadia’s primary color palette contains
a variety of bright colors that constitute
Granadia’s diverse experiences. Each color is
representative of Granadia’s sub-brands. The
three chief colors include orange for Granada
Mall, Rubine Red for Granada Square and
Pantone 1585 C
Blue for Granada Business.
Hex #f26a21
75%
50%
25%
CMYK 0-61-98-0
To ensure the consistent look and to build a
RGB 242-106-33
recognized image of the brand, Granadia’s
purple should be used as the predominant
color. The other three colors should be used
proportionally, or a single color can be used
Pantone Rubine Red C
in applications that speak for one of the
Hex #d22268
75%
50%
25%
sub-brands.
CMYK 0-100-22-3
RGB 210-34-104
Pantone 2193 C
Hex #249cf2
75%
50%
25%
CMYK 92-24-0-0
RGB 36-150-242
GRANADIA BRAND GUIDELINES
VERSION 1.0
223.2
Pantone 000C - White
SECONDARY
Hex #ffffff
CMYK 0-0-0-0
COLOR PALETTE
RGB 255-255-255
The secondary color palette consists of
75%
50%
25%
Pantone Black C
the following three colors: white, black
Hex #222222
and gray. It is used to provide additional
CMYK 63-62-59-94
colors that complement the primary col-
RGB 45-41-38
ors palette. The colors function as layout
space fillers and backgrounds for copy
and graphic elements when needed.
75%
50%
25%
Pantone 401C
Hex #afa99f
CMYK 10-11-17-27
RGB 175-169-160
GRANADIA BRAND GUIDELINES
VERSION 1.0
23Pantone Medium Yellow C
75%
50%
25%
Hex #ffd900
CMYK 0-1-100-0
3.3
RGB 254-221-0
TERTIARY
Pantone 375 C
COLOR PALETTE
75%
50%
25%
Hex #93d500
CMYK 46-0-90-0
RGB 151-215-0
The tertiary palette also serves Granadia’s
sub-brands support colors, in case future
Pantone 354 C
color needs arise.
75%
50%
25%
Hex #00ae42
CMYK 81-0-92-0
Example for tertiary palette usage:
RGB 0-177-64
- Info-graphics when needed.
- Way-finding & color-coding.
- Potential new sub-brands primary colors.
Pantone 3252 C
75%
50%
25%
Hex #10cfc9
CMYK 49-0-23-0
RGB 42-210-201
Pantone 2935 C
75%
50%
25%
Hex #0055b8
CMYK 100-52-0-0
RGB 0-87-184
Pantone 254 C
75%
50%
25%
Hex #9d1d96
CMYK 48-96-0-0
RGB 152-29-151
GRANADIA BRAND GUIDELINES
VERSION 1.0
244. ILLUSTRATIONS4.1
STROKES
OF SURPRISE
The illustration style is colorful, friendly,
surprising and portraits the rich and
joyful experiences in Granadia. It con-
sists of harmonious colorful line strokes
that represent the various components
of Granadia’s sub-brands. We call them
The strokes of surprise.
Please refer to the sections: 7.2, 7.3, 7.1
for how the artwork can be utilized in
the design language and reconstructed.
Also, there are multiple pre-made
compositions in the assets folder to
serve your needs in various brand
applications.
GRANADIA BRAND GUIDELINES
VERSION 1.0
264.2
STROKES
OF SURPRISE
ELEMENTS
SHOPPING BAG
CLOUDS
MUSIC
PLATE & UTENSILS
LONDON EYE
RIBBONS
FAMILY
CIRCUS TENTS
FLAGS
BUILDINGS
HEART
BIRDS
RIBBONS
SHOOTING STAR
GRANADIA BRAND GUIDELINES
VERSION 1.0
275. ICONOGRAPHY5.1
ICONOGRAPHY
STYLE
The iconography style is derived from
the master illustration style using mono
NEW
MAP
FAVORITE
stroke lines with rounded ends.
The icons are characterized by their
hand-drawn feeling and their open ends.
PARKING
SEARCH
GRANADIA BRAND GUIDELINES
VERSION 1.0
296. PHOTOGRAPHY6.1
ISOLATED
IMAGES
If imagery is required in the application,
isolated images on white backgrounds
are to be used with the strokes of
surprise and the image needs to be the
central focus of the composition.
The choice of images must draw from
Granadia Brand personality traits; bold
professional, avant-garde & surprising.
GRANADIA BRAND GUIDELINES6.2
COLORFUL
BACKGROUNDS
Images with bright colored backgrounds
and colorful props are fun and tend
to stand out. Choice of images should
show subjects are active, having fun and
enjoying their times.
GRANADIA BRAND GUIDELINES
VERSION 1.0
326.3
LIFESTYLE
PHOTOGRAPHY
Lifestyle images capture subjects in
real environments and are great story
tellers. The colors should be natural
and vibrant. The depth of field effect
adds warmth to images and makes the
subjects be the center of attention.
GRANADIA BRAND GUIDELINES
VERSION 1.0
337. DESIGN
LANGUAGE7.1
LOREM
OVERVIEW
IPSUM
HEADLINE
DOLLAR
OR TITLE
Granadia’s design language is composed
SUBHEADING TEXT COPY
of a variety of elements that together
LOREM
Subheading
build a unified look. The design language
example
IPSUM
is composed of mainly two different lan-
Is simply dummy text of the printing
and typesetting industry.
guages: Strokes of surprise, and crops
DOLLAR
of surprise. The strokes of surprise use
Lorem Ipsum has been the industry's
standard dummy text ever since the
the illustrations as the main element.
SUBHEADING TEXT COPY
1500s, when an unknown printer took
a galley of type and scrambled it to
The loops of surprise use a magnified
make a type specimen book It has
survived.
loop as a mask for image headlines
container. Crops of surprise are also
crops of magnified ribbons used to mask
images or as a headline container, but
WWW.GRANADIA.SA
follow us @grandia www.granadia.com
WWW.GRANADIA.SA
they are simpler and images are masked
completely.
Strokes of Surprise
Loops of Surprise
Crops of Surprise
GRANADIA BRAND GUIDELINES
VERSION 1.0
35(FIG. 7.2 A)
7.2
LOREM
STROKES
IPSUM
Headlines
OF SURPRISE
DOLLAR
Granadia’s design language is composed
Sub-headlines
SUBHEADING TEXT COPY
of a variety of elements that together
build a unified look. Strokes of surprise
are mostly applied on white or purple
backgrounds. Also, they can be used
with isolated images on white back-
grounds.
Figures 7.2 A, B, & C show various
treatment options using the strokes of
Illustrations
surprise language.
WWW.GRANADIA.SA
Supporting Bar
GRANADIA BRAND GUIDELINES
VERSION 1.0
36(FIG. 7.2 C)
(FIG. 7.2 B)
7.2
LOREM
LOREM
STROKES
IPSUM
IPSUM
OF SURPRISE
DOLLAR
SUBHEADING TEXT COPY
WWW.GRANADIA.SA
WWW.GRANADIA.SA
GRANADIA BRAND GUIDELINES
VERSION 1.0
37Margin
0.06X
LOREM
IPSUM
7.3
TEMPLATE
DOLLAR
CONSTRUCTION
SUBHEADING TEXT COPY
SUBHEADING TEXT COPY
GUIDES 1
Longer Dimension X
To reconstruct the language, use the
layout’s Longer dimension as the
guiding measurement, that is the X. The
logo width is ideally 15% of that X or in
other words 0.15X. In the case where
the supporting bar is used, the margin
is consistent from all sides and is
equivalent to 0.06X.
The supporting strip that is used in this
language has a height that is equivalent
to 0.025X.
The minimum Space between the
headline and the sub-headline is one
line of the sub-headline. Headline cannot
WWW.GRANADIA.SA
Support Strip
go vertically beyond the upper margin.
0.025X
However, it can go lower as the artwork
needs and as long as the logo’s clear
space is not affected.
Minimum Logo Width
0.15X
GRANADIA BRAND GUIDELINES
VERSION 1.0
387.4
LOOPS OF
Purple Background
SURPRISE
Granadia design language should never
White Ribbons
be boring. The loops of surprise is an-
LOREM
other design language that can be used
sparingly to keep the identity variable &
surprising.
IPSUM
This style magnifies a loop from
DOLLAR
Loop of Surprise
the strokes of surprise and utilizes
it to mask imagery or content. The
background is usually purple, and the
SUBHEADING TEXT COPY
supporting stroke ribbons are white.
When the application is about a specific
Masked Image
sub-brand, the color of the sub-brand
should be used in the ribbons instead of
white.
WWW.GRANADIA.SA
GRANADIA BRAND GUIDELINES
VERSION 1.0
39Margin
Minimum Logo Width
0.06X
0.15X
7.5
TEMPLATE
CONSTRUCTION
GUIDES 2
To reconstruct the language, use the
LOREM
layout’s Longer dimension as the guiding
Longer Dimension X
measurement, that is the X. The logo
IPSUM
width is ideally 15% of that X or in other
words 0.15X. The margin is equivalent to
0.06X, the footer margin is 0.04X.
DOLLAR
The minimum space between the subhe-
SUBHEADING TEXT COPY
adig copy and the headline is equal to the
SUBHEADING TEXT COPY
height of one line of the subheading.
Margin
WWW.GRANADIA.SA
0.04X
GRANADIA BRAND GUIDELINES
VERSION 1.0
407.6
LOOPS OF
SURPRISE
EXAMPLE CROPS
Ribbons of surprise are suitable for
textual & imagery content. To keep
the language interesting and dynamic,
various crops should be used. These
are various examples for the crops and
it is up to the designer’s discretion to
come with new ones if design layout &
functionality requires it.
GRANADIA BRAND GUIDELINES
VERSION 1.0
417.7
CROPS OF
SURPRISE
HEADLINE
HEADLINE
OR TITLE
OR TITLE
Similar to the loops, the crops of
surprise are another derivative of the
Subheading
example
main style. It should be used to serve as
a mask for images or content headlines.
Is simply dummy text of the printing
and typesetting industry.
The background is usually purple, and
Lorem Ipsum has been the industry's
the ribbons are white. When the appli-
standard dummy text ever since the
1500s, when an unknown printer took
cation is about a specific sub-brand, the
a galley of type and scrambled it to
make a type specimen book It has
color of the sub-brand should be used in
survived.
the ribbons instead of white.
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follow us @granadamall www.granadamall.com
GRANADIA BRAND GUIDELINES
VERSION 1.0
42Margin
7.8
0.06X
TEMPLATE
CONSTRUCTION
HEADLINE
GUIDES 3
OR TITLE
ever since the 1500s, when an
To reconstruct the language, use the
unknown printer took a galley
layout’s Longer dimension as the guid-
ever since the 1500s, when an
ing measurement, that is the X. The logo
unknown printer took a galley
of type and scrambled it
width is ideally 15% of that X or in other
words 0.15X. The margin is equivalent to
0.06X, the footer margin is 0.04X..
In the crops of surprise a vertical line
with rounded ends is used with the
headlines. The logo is aligned with the
Margin
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vertical line, and the body copy should
0.04X
be aligned to the headlines text.
Longer Dimension X
The minimum space between the body
copy and the headline is equal to the
Logo Width
height of two lines of the body copy.
0.15X
Headline cannot go vertically beyond the
upper margin. However, it can go lower
as the artwork needs and as long as the
logo’s clear space is not affected.
GRANADIA BRAND GUIDELINES
VERSION 1.0
437.9
CROPS OF
SURPRISE
EXAMPLES
Ribbons of surprise are suitable for
textual & imagery content. To keep
the language interesting and dynamic
various crops should be used. These
are various examples for the crops and
it is up to the designer’s discretion to
come with new ones if design layout &
functionality requires it.
GRANADIA BRAND GUIDELINES
VERSION 1.0
44(FIG. 7.10 A)
7.10
ILLUSTRATIONS
INCORRECT
USAGE
The strokes of surprise are a major
element of the identity and should
always look consistent across all
Don’t make strokes thickness thinner.
Don’t make strokes thickness thicker.
applications. This depends heavily on
the designer visual sense to keep the
proportions between the strokes and
layout intact. As a general guide, when
reconstructing the strokes, avoid the
cases illustrated in figure 7.10 A.
Refer to section 7.11 for the
recommended strokes brush size &
proportions in relation to layout and
media size.
Don’t use the illustration composition in
Don’t mix stroke thicknesses.
small scale in relation to layout and media.
GRANADIA BRAND GUIDELINES
VERSION 1.0
45X
7.11
STROKES
OF SURPRISE
BRUSH GUIDE
The Strokes brush size is proportional to
Granadia Logotype dots and the media
size. The dot is referred to as X and it is
CASE A
= 1.25X
X
always recommended for the strokes
brush size to be equal to 1.25X.
In very large or irregular media sizes
CASE B
where the logo size is kept smaller
X
= 2X
proportionally such as in construction
hoarding application, case B or C may be
used under the designer’s discretion.
CASE C
=5X
X
GRANADIA BRAND GUIDELINES
VERSION 1.0
467.12
TYPESETTING
GUIDE
Granadia typesetting style is charac-
terized by its bold and confident voice.
Headlines should always be set in
all-caps case and their height is propor-
50% x
tional to the Arabic logotype height as
illustrated.
The sub-headings can be in both all-caps
case & sentence case and its line height
is half the headlines height. Body copy
line height size is recommended to
be around 25% of the headlines but it
25% x
should also consider the standard rec-
ommended body copy sizes in proportion
to media sizes.
GRANADIA BRAND GUIDELINES
VERSION 1.0
47LOREM IPSUM
LOREM IPSUM
7.13
TYPE SPACING
DOLLAR
DOLLAR
Lorem Ipsum is simply dummy text of the
LOREM IPSUM IS SIMPLY
The minimum space between the headlines
printing and typesetting industry.
LOREM IPSUM IS SIMPLY
and the sub-headlines is the height of one
Lorem Ipsum is simply dummy text of the
line of the sub-headlines text. This space
DUMMY TEXT
printing and typesetting industry. Lorem
is two lines of the body copy between the
Lorem Ipsum is simply dummy.
Ipsum has been the industry's standard
Lorem Ipsum is simply dummy text of the
headlines and the body copy, and one line
dummy text ever since the 1500s, when an
printing and typesetting industry. Lorem
between sub-headlines and the body copy.
unknown printer took a galley of type and
Ipsum has been the industry's standard
scrambled it to make a type specimen book. It
dummy text ever since the 1500s, when an
has survived not only five centuries, but also
unknown printer took a galley of type and
the leap into electronic typesetting, remaining
scrambled it to make a type specimen book.
essentially unchanged.
It has survived not only five centuries, but
also the leap into electronic typesetting,
remaining essentially unchanged.
GRANADIA BRAND GUIDELINES
VERSION 1.0
488. APPLICATIONS8.1
WEBSITE
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA WEBSITE
508.21
APPLICATIONS
LOREM IPSUM
518.2
EMAIL NEWSLETTER
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA EMAIL NEWSLETTER
GRANADIA BRAND GUIDELINES
VERSION 1.0
528.3
DESTINATION BROCHURE
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > DESTINATION BROCHURE FINAL
FOLDER
GRANADIA BRAND GUIDELINES
VERSION 1.0
53GRANADIA BRAND GUIDELINES
VERSION 1.0
548.4
MOBILE APP
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA MOBILE APPLICATION
GRANADIA BRAND GUIDELINES
VERSION 1.0
55GRANADIA BRAND GUIDELINES
VERSION 1.0
568.5
SOCIAL MEDIA POSTS
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA SOCIAL MEDIA > GRANADIA SOCIAL
MEDIA POST
HEADLINE
HEADLINE
OR TITLE
OR TITLE
Subheading
example
Is simply dummy text of the printing
and typesetting industry.
Lorem Ipsum has been the industry's
HEADLINE OR
standard dummy text ever since the
1500s, when an unknown printer took
TITLE LOREAM
a galley of type and scrambled it to
make a type specimen book It has
IPSEUM
survived.
follow us @granadamall
follow us @grandia www.granadia.com
www.granadamall.com
follow us @granadamall www.granadamall.com
GRANADIA BRAND GUIDELINES
VERSION 1.0
57GRANADIA BRAND GUIDELINES
VERSION 1.0
58
GRANADIA BRAND GUIDELINES
VERSION 1.0
588.6
OUTDOOR MUPI
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA OUTDOOR PRINT
LOREM
لوريم
LOREM
IPSUM
IPSUM
إيبسوم
DOLLAR
مثال لنص يمكن أن يستبدل
SUBHEADING TEXT COPY
WWW.GRANADIA.SA
WWW.GRANADIA.SA
WWW.GRANADIA.SA
GRANADIA BRAND GUIDELINES
VERSION 1.0
59GRANADIA BRAND GUIDELINES
VERSION 1.0
608.7
OUTDOOR BILLBOARD
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA OUTDOOR PRINT
LOREM
LOREM IPSUM
IPSUM
SUBHEADING TEXT COPY
SUBHEADING
TEXT COPY
WWW.GRANADIA.SA
WWW.GRANADIA.SA
GRANADIA BRAND GUIDELINES
VERSION 1.0
61GRANADIA BRAND GUIDELINES
VERSION 1.0
628.8
OUTDOOR MEGACOM
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA OUTDOOR PRINT
WWW.GRANADIA.SA
WWW.GRANADIA.SA
LOREM
LOREM
IPSUM
IPSUM
DOLLAR
DOLLAR
SUBHEADING TEXT
SUBHEADING TEXT COPY
GRANADIA BRAND GUIDELINES
VERSION 1.0
63GRANADIA BRAND GUIDELINES
VERSION 1.0
648.9
ONLINE ADS
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA WEB BANNERS
HEADLINE
OR TITLE
HEADLINE
HEADLINE
OR TITLE
OR TITLE
HEADLINE
OR TITLE
Subheading
Subheading
example
Subheading
example
example
Medium Rectangle 300x250 px
Half Page Banner 300x600 px
Wide Skyscraper Banner 160x600 px
GRANADIA BRAND GUIDELINES
VERSION 1.0
658.9
ONLINE ADS
HEADLINE
OR TITLE
HEADLINE
HEADLINE
OR TITLE
OR TITLE
HEADLINE
OR TITLE
Subheading
Subheading
example
Subheading
example
example
Medium Rectangle 300x250 px
Half Page Banner 300x600 px
Half Page Banner 300x600 px
GRANADIA BRAND GUIDELINES
VERSION 1.0
668.9
ONLINE ADS
HEADLINE
HEADLINE
HEADLINE
OR TITLE
OR TITLE
OR TITLE
HEADLINE
OR TITLE
Medium Rectangle 300x250 px
Half Page Banner 300x600 px
Wide Skyscraper Banner 160x600 px
GRANADIA BRAND GUIDELINES
VERSION 1.0
678.9
ONLINE ADS
HEADLINE
OR TITLE
HEADLINE
OR TITLE
HEADLINE
OR TITLE
HEADLINE
HEADLINE
OR TITLE
OR TITLE
Leaderboard 728x90 px
Large Mobile Banner 320x100 px
GRANADIA BRAND GUIDELINES
VERSION 1.0
688.10
TRANSPORTATION
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA TRANSPORTATION
GRANADIA BRAND GUIDELINES
VERSION 1.0
698.10
TRANSPORTATION
GRANADIA BRAND GUIDELINES
VERSION 1.0
708.10
TRANSPORTATION
GRANADIA BRAND GUIDELINES
VERSION 1.0
718.11
UNIFORM
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA UNIFORM
ORGANIZER
تحتاج مساعدة؟
Need Help?
VOLUNTEER
VOLUNTEER
كيف أقدر أساعدك؟
تحتاج مساعدة؟
How can I help you?
Need Help?
ORGANIZER
كيف أقدر أساعدك؟
How can I help you?
GRANADIA BRAND GUIDELINES
VERSION 1.0
72
GRANADIA BRAND GUIDELINES
VERSION 1.0
728.11
UNIFORM
GRANADIA BRAND GUIDELINES
VERSION 1.0
738.11
UNIFORM
SECURITY
SECURITY
SECURITY
SECURITY
SECURITY
SECURITY
SECURITY
SECURITY
SECURITY
SECURITY
GRANADIA BRAND GUIDELINES
VERSION 1.0
748.12
SIGNAGE AND INTERIOR
LOOK & FEEL
FILE DIRECTORY:
FILE DIRECTORY:
GRANADIA FINAL ARTWORK > GRANADIA SIGNAGE AND
GRANADIA FINAL ARTWORK > GRANADIA SIGNAGE AND
INTERIOR_LOOK & FEEL
INTERIOR_LOOK & FEEL
GRANADIA BRAND GUIDELINES
VERSION 1.0
75
75
GRANADIA BRAND GUIDELINES
VERSION 1.08.12
SIGNAGE AND INTERIOR
LOOK & FEEL
GRANADIA BRAND GUIDELINES
VERSION 1.0
76
GRANADIA BRAND GUIDELINES
VERSION 1.0
768.12
SIGNAGE AND INTERIOR
LOOK & FEEL
GRANADIA BRAND GUIDELINES
VERSION 1.0
77
77
GRANADIA BRAND GUIDELINES
VERSION 1.08.12
SIGNAGE AND INTERIOR
LOOK & FEEL
GRANADIA BRAND GUIDELINES
VERSION 1.0
78
GRANADIA BRAND GUIDELINES
VERSION 1.0
788.12
SIGNAGE AND INTERIOR
LOOK & FEEL
GRANADIA BRAND GUIDELINES
VERSION 1.0
79GRANADIA BRAND GUIDELINES
VERSION 1.0
80Granadia Brand Guidelines
2019
For further brand guidance, please contact our
marketing department
WWW.GRANADIA.SA
GRANADIA BRAND GUIDELINES
VERSION 1.0
81
