Invest Saudi — Invest Saudi

Guideline pages

INTRODUCTION At the core of every brand is a unified visual system that communicates the brand message, values, and purpose with clarity and consistency. These brand guidelines will take you through the brand elements to help you achieve creative and consistent brand communications. BRAND GUIDELINES © INVEST SAUDI – MARCH 2018

CONTENTS 1.00 Brand overview 6.00 Graphic device 12.00 Digital 9.07 C5 envelope inside 9.08 C4 envelope 1.01 Brand Driver PlatformTM 6.01 Introduction 12.01 English presentation template 9.09 C4 envelope inside 1.02 Visual overview 6.02 Variations 12.02 Arabic presentation template 9.10 Compliments slip 6.03 Colours 12.03 Web banner 2.00 Brandmark 9.11 Fax 6.04 Photography 12.04 Email signature 9.12 Memorandum 2.01 Introduction 6.05 Small pattern usage 12.05 Twitter 9.13 Notepad 2.02 Variations 6.06 Medium pattern usage 13.00 Signage 9.14 Folder 2.03 Emblem Usage 6.07 Large pattern usage 9.15 Stamp 2.04 Clear space and minimum size 6.08 Arrow device size and positioning 13.01 Indoor 9.16 Staff ID 2.05 Colours and backgrounds 6.09 Arrow device size colours 13.02 Outdoor 2.06 Alignment and measurement 6.10 Arrow device backgrounds 10.00 Literature 14.00 Giveaways 2.07 Size and positioning 6.11 Arrow device usage 10.01 Portrait brochure cover 2.08 Common misuses 14.01 Flash drive 7.00 Grid system 2.09 Co-Brands 10.02 Landscape brochure cover 14.02 Wireless speaker 10.03 Landscape brochure inside spreads 7.01 Portrait 14.03 Phone case 3.00 Colour 10.04 English sector brochure cover 7.02 Landscape 14.04 Power bank 3.01 Corporate 10.05 Arabic sector brochure cover 14.05 Building blocks 8.00 Iconography 3.02 Sector 10.06 Sector brochure inside spreads 14.06 Glass water bottle 3.03 Sector colour values 8.01 Icon set 14.07 Travel cup 11.00 Advertising 3.04 Typography 8.02 Construction…

BRAND OVERVIEW 1.01 BRAND DRIVER PLATFORM® WE EXIST TO BRAND IDEA Entice, excite and advise high value Inspiring new investors towards investing in the Kingdom igniting new industries, directions driving real innovation and delivering economic impact. WE BELIEVE IN • Making Saudi Arabia a global investment powerhouse and realizing Vision 2030 • Elevating the Kingdom’s reputation with investors through a compelling opportunities and success stories • Navigating opportunities on behalf of investors to help attract, retain and grow their activities in Saudi • Engaging investors everywhere, with tales of our rich history and immense untapped future potential • Collaborating closely with partners towards creating a vibrant and active investment ecosystem BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

BRAND OVERVIEW 1.02 VISUAL OVERVIEW Brandmark Colour Typography THE SANS Graphic Device Photography There are five key brand elements used on a variety of applications that work together to create a clear, consistent and distinctive brand identity. 1. Brandmark 2. Typography 3. Colour 4. Graphic device 5. Photography BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

2.00 BRANDMARK

BRANDMARK 2.01 INTRODUCTION The Invest Saudi identity is composed of a series of lines, illustrating the constant, dynamic movement and intersection of import, export, investments, and trade in Saudi Arabia; propelling the Kingdom forward as a global investment destination. The brand was created to reinforce Invest Saudi’s vision for the future. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

BRANDMARK 2.02 VARIATIONS There are three brandmark variations: primary Latin, Arabic and bilingual. Arabic brandmark Use the Arabic brandmark in all Arabic brand communications. The primary brandmark is used in single language applications. The Latin brandmark is used for English applications and the Arabic brandmark is used for Arabic applications. The Bilingual brandmark is used in limited dual language applications, for example in billboards and adverts. Bilingual brandmark BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

BRANDMARK 2.03 EMBLEM USAGE The usage of the emblem is minimal and can Circle be applied on digital platforms, such as social media profile picture or mobile application icon, footer of website, etc. Square BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

BRANDMARK 2.04 CLEAR SPACE AND MINIMUM SIZE Clear space Clear Space The minimum clear space around the brandmark is 1/3X. The clear space ensures legibility and prominence. No imagery, graphic elements, or typography should cross over into this area. Always use the master artwork file for the brandmark. It must never be re-drawn. Minimum size The minimum size of the primary brandmark is 20 mm in print, 65 pixels in digital applications. The brandmark is proportionally scalable and there is no limit on the maximum size. This size is a minimum and can be increased to ensure better legibility. The same rules apply to the Arabic and Bilingual brandmarks. Primary brandmark Arabic brandmark Bilingual brandmark minimum size minimum size minimum size Print Print Print Digital Digital Digital 20 mm 25 mm 21 mm 65 pixels 80 pixels 65 pixels BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

BRANDMARK 2.05 COLOURS AND BACKGROUNDS There are four colour variations for the brandmark depending on the background colour and usage. The brandmark should not be reproduced in any other colours. Full colour brandmark Greyscale brandmark Monotone brandmark BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

BRANDMARK 2.06 ALIGNMENT AND MEASUREMENT Aligning objects and text Alignment to the brandmark 1 2 The figure on the right illustrates how to align objects, text or imagery with the descriptor. There are four permitted alignment points with the brandmark. How to measure the brandmark The brandmark is measured from the extreme left to the extreme right. 3 4 Measurement BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

BRANDMARK 2.07 SIZE AND POSITIONING In both English and Arabic language communications, the brandmark can be positioned in all four corners of the page, as shown below. The recommended size of the brandmark in an A4 format is 50 mm. 3 4 1 2 BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

BRANDMARK 2.08 COMMON MISUSES Some examples of what not to do with the brandmark to ensure the credibility and legibility of the brand. Do not distort the brandmark Do not alter the positioning of the elements Do not alter the proportions of the brandmark Only use the permitted colour variations Do not outline the brandmark Do not add effects to the brandmark of the brandmark Do not place the brandmark Do not place the brandmark on coloured Do not alter the reversed brandmark version directly on imagery backgrounds other than the ones specified BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

BRANDMARK 2.09 CO-BRANDS When there is a collaboration with a brand, both logos are seperated with a Leaf Green line that has the height of the Invest Saudi emblem. Keep in mind that the Invest Saudi logo has a respected clear space. See section 2.04 for further clarification on the clear space of the logo. y/2 y/2 y y BRAND GUIDELINES © INVEST SAUDI – APRIL 2018

3.00 COLOUR

COLOUR 3.01 CORPORATE The corporate colour palette consists of Leaf Green, Mint Green, Aqua and white. LEAF GREEN MINT GREEN The corporate colours can be used in colouring type and the graphic device. PMS 7727C PMS 7487C CMYK 90 30 80 20 CMYK 45 0 80 0 RGB 0 113 77 RGB 137 220 101 HEX/HTML 006F44 HEX/HTML 8EDD65 AQUA WHITE PMS 7711C C 0 M 0 Y 0 K 0 CMYK 98 0 28 4 R 255 G 255 B 255 RGB 0 151 169 HEX/HTML FFFFFF HEX/HTML 0097A9 Please note that the values shown on this page are based on the Pantone® Colour Bridge Guide. A media test exercise for CMYK and RGB has not been conducted to determine the accurate values across multi media platforms. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

COLOUR 3.02 SECTOR Each sector colour palette consists of Leaf Green, Mint Green, the sector colour, and LEAF GREEN MINT GREEN white. Please refer to the following page for colour values for each sector. SECTOR COLOUR WHITE BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

COLOUR 3.03 SECTOR COLOUR VALUES Each sector has a defining colour that can be used in the graphic device and typography. CHEMICALS INFORMATION AND INDUSTRIAL TECHNOLOGY AND MANUFACTURING The sector colours cannot be used as a background to the brandmark. PMS 135 C PMS 284 C PMS 270 C CMYK 0 20 75 0 CMYK 60 17 0 0 CMYK 30 30 0 0 Please note that a media test exercise for RGB 255 198 88 RGB 108 172 228 RGB 180 181 223 CMYK and RGB has not been conducted to HEX/HTML FFC658 HEX/HTML 6CACE4 HEX/HTML B4B5DF determine the accurate values across multi media platforms. HEALTHCARE AND TOURISM, AND MINING TRANSPORT LIFE SCIENCES QUALITY OF LIFE AND METALS AND LOGISTICS PMS 474 C PMS 2002 C PMS 4545 C PMS 2975 C CMYK 0 25 35 0 CMYK 0 5 55 0 CMYK 0 5 30 20 CMYK 35 0 0 0 RGB 241 198 167 RGB 249 225 125 RGB 213 203 159 RGB 153 214 234 HEX/HTML F1C6A7 HEX/HTML F9E17D HEX/HTML D5CB9F HEX/HTML 99D6EA INNOVATION AND ENERGY EMERGING HAJJ AND ENTREPRENEURSHIP AND WATER SECTORS UMRAH PMS 170 C PMS 427 C PMS 344 C PMS 7527 C CMYK 0 47 55 0 CMYK 0 0 0 20 CMYK 30 0 30 0 CMYK 0 0 10 10 RGB 255 134 116 RGB 208 211 212 RGB 160 218 179 RGB 232 230 212 HEX/HTML FF8674 HEX/HTML D0D3D4 HEX/HTML A0DAB3 HEX/HTML E8E6D4 BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

COLOUR 3.04 TYPOGRAPHY For all corporate and sector brand communications, body copy appears in Grey. GREY Please refer to the Typography section for more information on colour usage and PMS COOL GREY 10 C type styling. CMYK 0 0 0 70 RGB 109 110 113 HEX/HTML 6D6E71 Please note that a media test exercise for CMYK and RGB has not been conducted to determine the accurate values across multi media platforms. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

4.00 TYPOGRAPHY

TYPOGRAPHY 4.01 CORPORATE TYPEFACES The Sans and The Sans Arabic are the corporate fonts used for Latin and Arabic communications respectively. Six weights are used: Light, Light Italic, Semilight, Plain, Semibold, and Bold. To purchase the font, contact the Brand Management Department. Refer to the Contacts page at the back of these guidelines for complete details. Abc THE SANS THE SANS ARABIC BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

TYPOGRAPHY 4.02 FAMILY ABCDEFGHUJKLMNOPQRSTUVWXYZ Recommended font weights to be used in THE SANS THE SANS LIGHT ARABIC LIGHT Invest Saudi brand communications: Light, abcdefghijklmnopqrstuvwxyz Light Italic, Semilight, Plain, Semibold, 0123456789 .,:;@£$#%&*()!? 0123456789 and Bold. THE SANS THE SANS ABCDEFGHUJKLMNOPQRSTUVWXYZ ARABIC LIGHT ITALIC abcdefghijklmnopqrstuvwxyz SEMILIGHT 0123456789 0123456789 .,:;@£$#%&*()!? THE SANS ABCDEFGHUJKLMNOPQRSTUVWXYZ THE SANS ARABIC PLAIN SEMILIGHT abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 .,:;@£$#%&*()!? THE SANS THE SANS ABCDEFGHUJKLMNOPQRSTUVWXYZ ARABIC PLAIN abcdefghijklmnopqrstuvwxyz SEMIBOLD 0123456789 0123456789 .,:;@£$#%&*()!? THE SANS THE SANS ABCDEFGHUJKLMNOPQRSTUVWXYZ ARABIC BOLD SEMIBOLD abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 .,:;@£$#%&*()!? THE SANS ABCDEFGHUJKLMNOPQRSTUVWXYZ BOLD abcdefghijklmnopqrstuvwxyz 0123456789 .,:;@£$#%&*()!? BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

TYPOGRAPHY 4.03 DEFAULT SYSTEM FONTS ARIAL ARABIC ARIAL When the corporate fonts cannot be used within the office environment software REGULAR REGULAR such as Microsoft® PowerPoint®, Microsoft® Word® and any electronic communications, ABCDEFGHUJKLM such as email, use the font Arial for English NOPQRSTUVWXYZ and Arial Arabic for Arabic in place of the corporate font. Arial is a system font that is abcdefghijklmnopqrstuvwxyz pre-installed on most PCs. It is available in 0123456789 .,:;@£$#%&*()!? Regular and Bold weights. 0123456789 ARIAL ARABIC ARIAL BOLD BOLD ABCDEFGHUJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;@£$#%&*()!? 0123456789 BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

TYPOGRAPHY 4.04 STYLING | ARABIC Main headlines are set in The Sans Arabic Bold. Subheads are set in The Sans Arabic Semibold. The Sans Arabic Bold and Semibold are also used for bullet points and emphasis. The Sans Arabic Plain is used for introductory copy. The Sans Arabic Light is used for body copy, captions, and footnotes. The Sans Arabic Semilight can also be used for body copy, captions, and footnotes. All Arabic copy is ranged right. Colour - - The colour of headlines, subheads, introductory copy, and captions can be Leaf Green, Mint Green, Aqua, or white. The colour of body copy is always Grey. - - For examples on how to use typography and colour, please refer to the applications sections of these brand guidelines. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

TYPOGRAPHY 4.05 STYLING | LATIN Main headlines are set in The Sans Bold, uppercase. SAUDI ARABIA’S Subheads are set in The Sans Semibold. VISION 2030 The Sans Bold and Semibold are also used for bullet points and emphasis. Above all, Saudi Arabia is fully committed to develop the Kingdom’s investment environment: tremendous The Sans Plain is used for introductory copy. efforts in advancing the business ecosystem have been The Sans Light is used for body copy, already made, and new measures aimed at making it captions, and footnotes. easier to do business are already planned. The Sans Light Italic is used for emphasis. SAUDI ARABIA’S SAUDI ARABIA’S VISION 2030 Saudi Arabia is one of the richest and most populous VISION 2030 nations in the Middle East, the heart of the Islamic and The Sans Semilight can also be used for Arab world. Introduced in April 2016 by Crown Prince Mohammed Bin Salman Al Saud, with the aim of diversifying and body copy, captions, and footnotes. A natural bridge located at the convergence of Europe, Above all, Saudi Arabia is fully committed to develop expanding the economy competitiveness Asia, and Africa, the Kingdom connects people and the Kingdom’s investment environment: tremendous goods from around the world, making our nation a Vision 2030 builds on Saudi Arabia’s pillars of vital logistics hub for both global trade routes and competitive advantage to deliver on three key themes efforts in advancing the business ecosystem have been All Latin copy i…

5.00 PHOTOGRAPHY

PHOTOGRAPHY 5.01 OVERVIEW When selecting or utilizing photography please make sure the images have the following characteristics: • Dynamic compositions and interesting angles and perspectives • Uncluttered backgrounds • Punched up colours that can be achieved through retouching Disclaimer: All images on this page are for display purposes only. They are the property of stock image libraries and do not belong to Invest Saudi. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

PHOTOGRAPHY 5.02 COLOURISING IMAGERY 1 How to retouch Invest Saudi photography to achieve the desired effect: • Do not dramatically increase contrast or • Retouch the original image by adding brightness to ensure that you retain the more clear background if needed details within the imagery • Use the Hue/Saturation tool and the Brightness/Contrast tool in Adobe Photoshop. Increase the saturation and brightness of the image to punch up and brighten the colours Before After Disclaimer: All images on this page are for display purposes only. They are the property of stock image libraries and do not belong to Invest Saudi. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

PHOTOGRAPHY 5.03 COLOURISING IMAGERY 2 Step 1: original image Step 2: development stage Select relevant sector image Adjust tones using the Hue/Saturation tool and the Brightness/Contrast tool in Adobe Photoshop (depending on the image) to punch up and brighten the colours of the image Step 3: retouched image NOTE: Do not dramatically increase contrast or brightness to ensure that you retain the details within the imagery Disclaimer: All images on this page are for display purposes only. They are the property Adjust individual colours and tone if needed using the of stock image libraries and do not belong Selective Colour tool and the Curve tool in Adobe Photoshop to Invest Saudi. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

6.00 GRAPHIC DEVICE

GRAPHIC DEVICE 6.01 INTRODUCTION The graphic device is inspired by the traditional Sadu patterns. Sadu is an ancient tribal weaving craft that artistically portrays Arabian nomadic people. It is an instinctive expression of their daily lives and rich cultural heritage. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GRAPHIC DEVICE 6.02 VARIATIONS Creating a bold recognizable Small Sadu pattern Medium Sadu pattern Large Sadu pattern visual signature To convey dynamism and the intention to propel Saudi investments forward, the Sadu pattern is cropped in dramatic fashion. This creates a consistent graphic brand device, which effectively describes the many ‘intersections and connections’ of Saudi business investment infrastructure. This bold graphic tapestry also allows the brand to focus on and frame essential information. There are three permitted variations of the Sadu pattern (Figures 1-3) that can be used for all Invest Saudi brand applications. The size of the patterns are in reference to an A4 size format. They can be scaled to fit any format and size. Arrow device The arrow device is derived from the Vertical arrow device Horizontal arrow device diamond shape within the Sadu pattern. It can only be used for content heavy applications like inside spreads of a brochure or a presentation template, or when space is limited like in billboards and brand merchandise. For more information on how to use the arrow device, please refer to pages 6.08-6.11. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GRAPHIC DEVICE 6.03 COLOURS When colouring the pattern take into consideration the following rules: Leaf Green is more dominant than the rest of the corporate colours. The Mint Green and the Aqua can be used in equal amounts or with more emphasis on the Mint Green. When the predominant background is white, Mint Green, or Aqua, then the intersecting device is coloured Leaf Green. When the predominant background is Leaf Green then the intersecting device is coloured Mint Green. Please refer to the following pages and the brand applications sections for more examples on the usage of the pattern. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GRAPHIC DEVICE 6.04 PHOTOGRAPHY Large Pattern Use the large pattern when using imagery particularly when creating layouts for advertising. Always ensure that the background for the brandmark and the copy is of even tones for legibility purposes. Please refer to the following pages and to the brand applications sections for more examples of the usage of the pattern with imagery. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GRAPHIC DEVICE 6.05 SMALL PATTERN USAGE Some examples of how the small pattern is used across various applications. The positioning and cropping of the small pattern can vary according to the purpose and desired layout. Always align at least one of the sides of the pattern to the edge of the page. The cropping and positioning of the pattern is flexible. @investsaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GRAPHIC DEVICE 6.06 MEDIUM PATTERN USAGE Some examples of how the medium pattern is used across various applications. @InvestSaudi @InvestSaudi @InvestSaudi Riyadh, January 28, 2018 Company Name Dear Mr. Smith, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut lareet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper scipit lobois nisl utmis aliquip ex eat commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulpute velit esse molestie consequat, velmay illum dolore euvis feugiat nulla facilisis at vero eros et accan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore telorem gurpas feugait nulla facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate velist esse molestie consequat, vel illum dre eui feiat nulla facilisis at vero eros et accumsan etn iusto odio dignissim quii blandit praesent ltum zzril delenit augue duis dolore temis feugait nulla facilisi. Lorem ipsum dolor sit amet, consecuer adipiscing elit, sed diam non ummy nibh eusmod tinc idunt utrest laoreet dolore magna aliquam erati vopat. Ut wisi enim adi minim veniam, quis nostrud exerci tation ullamcorper suscipit lobois nisl utmis aliqup ex eat coodo consequat. Duis autem vel eum irure dolor in hendr eritin vulputate velit esse molestie consequat, velmay illum dolore euvis feugiat nulla facilisis at vero eros et accu msnet iusto odio dignissim qui bl…

GRAPHIC DEVICE 6.07 LARGE PATTERN USAGE Some examples of how the large pattern is used across various applications. CULTIVATING A FUTURE FOR TOMORROW PRESENTATION TITLE Subtitle VERSION 1 | DATE BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GRAPHIC DEVICE 6.08 ARROW DEVICE SIZE AND POSITIONING Horizontal arrow device size Vertical arrow device size The arrow device is derived from the diamond shape within the Sadu pattern. It can only be used for content heavy applications like inside spreads of a brochure or a presentation template, or when space is limited like in billboards and brand merchandise. Size The vertical arrow device size is determined by dividing the height into 8. The horizontal arrow device size is determined by dividing the width into 8. Vertical arrow device positioning Horizontal arrow device positioning Positioning The vertical arrow device size can be positioned on either side of a page. The horizontal arrow device can be positioned at the top or bottom of a page. Exception As an exception to the rule, the horizontal arrow device can be positioned to the left or right side of a page to allow for more space for imagery and copy. The size is determined Exception – horizontal arrow device positioning for wide landscape formats by dividing the height into 6 units as shown to the right. This can be used only for wide landscape advertising formats. This is an exception and cannot be used for standard format brand communications. 1. When there is an Arabic title, the top horizontal arrow device should be used on the left. 2. The triangle should be on the opposite side of the logo. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GRAPHIC DEVICE 6.09 ARROW DEVICE COLOURS Arrow device colour variations Corporate colours Sector colours example BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GRAPHIC DEVICE 6.10 ARROW DEVICE BACKGROUNDS Corporate colours Arrow device background colours Sector colours example BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GRAPHIC DEVICE 6.11 ARROW DEVICE USAGE Some examples of how the arrow device is used across various applications. The arrow device can bleed off any side of a page. It can also be used for charts and diagrams as shown in the presentation template below. Lorem ipsum dolor set SLIDE TITLE - TEXT ONLY Amet cons sed diamno nummy nibh euismod. etwdr dolore magnia aliquam erat volut patut wisi Body copy headline enim additq. Minim veniam, quis nostrud exerc Body copy Lorem ipsum dolor sit amet, consectet tation ullam corpe rysus cipit lobortis nesl ut uer adipis cing elit, sed diam nonummy nibh aliquip commodo consequit duis autem. Velori euismod tincidunt ut laore etwdr dolore magnia eum riure dolor nean vulputate eleifend. aliquam erat volut patut wisi enim additq. Minim 02 03 04 01 veniam, quis nostrud exerc tation ullam corpe Body copy Lorem ipsum dolor sit amet, consectet rysus cipit lobortis nesl ut aliquip commodo uer adipis cing elit, sed diam nonummy nibh consequit duis autem. Velori eum riure dolor Placerat Facer Traverunt Lectores Antepourit Litarum Nobis Eleifend euismod tincidunt ut laore etwdr dolore magnia nean vulputate eleifend. Minim venia, quis nost Aenean vulputate eleif Phasellis viverra nulla Lorem ipsum dolor sit aliquam erat volut patut wisi enim additq. Minim rudi exerc tation ullamc end tellus. Aenean leolg ut metus varius laoreet. amets, consecteuer adp veniam, quis nostrud exerc tation ullam corpe Body copy Lorem ipsum dolor sit amet, consectet orpe rysu…

7.00 GRID SYSTEM

GRID SYSTEM 7.01 PORTRAIT Single page grid A six-column grid is recommended for all portrait format collateral. In an A4 single page format, the column width is 26 mm, the margin is 14.5 mm all around. The gutter is 5mm. In an A4 double page spread format, the top and bottom margins is 14.5 mm, the inside margin is 15 and outside margin is 14 mm. The gutter is 5mm. Double page spread grid BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GRID SYSTEM 7.02 LANDSCAPE Double page spread grid An eight-column grid is recommended for all landscape format print collateral. In an A4 single page format, the margin is 17.5 mm all around. The gutter is 5mm. In an A4 double page spread format, the top and bottom margins is 14.5 mm, the inside margin is 20 and outside margin is 15 mm. The gutter is 5mm. Single page grid BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

8.00 ICONOGRAPHY

ICONOGRAPHY 8.01 ICON SET The icon set featured on this Investment Attraction Governor Office Admin IT page can be used for all corporate and Development brand communications. Internal Audit Strategy Investment Climate HR Marketing and Investor Services Legal Finance Communication and Advisory BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

ICONOGRAPHY 8.02 CONSTRUCTION GRID When creating icons, please follow the Investment Attraction Governor Office Admin IT construction grid shown to the right. and Development Internal Audit Strategy Investment Climate HR Marketing and Investor Services Legal Finance Communication and Advisory BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

ICONOGRAPHY 8.03 EXTRA ICON STYLES A linear icon stylemixed with a solid fill colour can be used as a variation to create a flexible icon system that can be used on brand communications. Colours to use: - A combination of Leaf Green and Mint Green - A combination of Leaf Green and Invest Saudi’s Aqua - A combination of Leaf Green and the icon’s respective sector colour BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

ILLUSTRATION STYLE 8.04 The illustration style can vary depending on the desired tone. Secondary colours can be used to give the overall illustration a fresh and dynamic feel. Linear illustrations, flat vector based 2D illustrations, and vector based 3D illustrations are all valid usages for the illustration style.* *Details and dimensional depth are created with solid tints of Invest Saudi colours: 80%, 60%, 40%, 20%. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

ANIMATION STYLE 8.05 BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

9.00 STATIONERY

STATIONERY 9.01 LETTERHEAD Brandmark The brandmark is used in full colour and positioned in the top left corner of the page. The size of the brandmark is 50mm. Contact details Set in The Sans Semilight, 9/11pt, ranged left, coloured Grey. Website Set in The Sans Semibold, 9/11pt, ranged left, coloured Mint Green. Graphic device The medium pattern is used at the back of the letterhead. Please refer to the Stationery artwork files. P.O. Box 5927 . Riyadh 11432 Kingdom of Saudi Arabia investsaudi.sa BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.02 CONTINUATION SHEET Brandmark The brandmark is used in full colour and positioned in the top left corner of the page. The size of the brandmark is 50mm. Please refer to the Stationery artwork files. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.03 BUSINESS CARD Brandmark The brandmark is used in full colour and positioned in the top right corner of the page on the Arabic side and the top left corner on the English side. The size of the English brandmark is 30mm. The size of the Arabic brandmark is 34mm. Name of person +966 11 203 5777 English set in The Sans Semibold 8/10pt, +966 12 2035778 ranged left. Arabic set in The Sans Arabic +966 50 234 5666 Semibold 8/10pt, ranged right. Coloured 5927 x.lastname@investsaudi.sa 11432 Leaf Green. investsaudi.sa Job title English set in The Sans Semibold, 6.5/8pt, ranged left. Arabic set in The Sans Arabic Semibold 6.5/8pt, ranged right. Coloured Grey. Email/Website Email set in The Sans Semilight, 6.5/8pt, coloured Grey. Website set in The Sans Semibold, 6.5/8pt, coloured Mint Green. Firstname M. Lastname T +966 11 203 5777 F +966 12 2035778 Job Title Contact details M +966 50 234 5666 English set in The Sans Semilight, 6.5/8pt, P.O. Box 5927 x.lastname@investsaudi.sa Riyadh 11432 ranged right. Arabic set in The Sans Arabic investsaudi.sa Kingdom of Saudi Arabia Semilight, 6.5/8pt, ranged left. Coloured Grey. Please refer to the Stationery artwork files. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.04 DL ENVELOPE Brandmark The brandmark is used in full colour and positioned in the top left corner of the page. The size of the brandmark is 45mm. Contact details Set in The Sans Semilight, 9/11pt, ranged left, coloured Grey. Website Set in The Sans Semibold, 9/11pt, ranged P.O. Box 5927 Riyadh 11432 left, coloured Mint Green. Kingdom of Saudi Arabia investsaudi.sa Social media The social media icons and username are positioned in the bottom right corner of the page, coloured Leaf Green and Grey, respectively. The handle is set in The Sans Semilight, 9/11pt. Graphic device The medium pattern is used on the front and back of the envelope. Please refer to the Stationery artwork files. @investsaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.05 DL ENVELOPE INSIDE Graphic device The small pattern is used on the inside of the envelope. Please refer to the Graphic Device section for more information on the pattern size. @investsaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.06 C5 ENVELOPE Brandmark The brandmark is used in full colour and positioned in the top left corner of the page. The size of the brandmark is 45mm. Contact details Set in The Sans Semilight, 9/11pt, ranged left, coloured Grey. Website Set in The Sans Semibold, 9/11pt, ranged left, coloured Mint Green. Social media The social media icons and username are positioned in the bottom right corner of the page, coloured Leaf Green and Grey, respectively. The username is set in The Sans Semilight, 9/11pt. Graphic device The medium pattern is used on the front and back of the envelope. P.O. Box 5927 Riyadh 11432 Please refer to the Stationery artwork files. Kingdom of Saudi Arabia investsaudi.sa @investsaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.07 C5 ENVELOPE INSIDE Graphic device The small pattern is used on the inside of the envelope. Please refer to the Graphic Device section for more information on the pattern size. @investsaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.08 C4 ENVELOPE Brandmark The brandmark is used in full colour and positioned in the top left corner of the page. The size of the brandmark is 50mm. Contact details Set in The Sans Semilight, 10/12pt, ranged left, coloured Grey. Website Set in The Sans Semibold, 10/12pt, ranged left, coloured Mint Green. Social media The social media icons and username are positioned in the bottom right corner of the page, coloured Leaf Green and Grey, respectively. The username is set in The Sans Semilight, 10/12pt. Graphic device The medium pattern is used on the front and back of the envelope. Please refer to the Stationery artwork files. P.O. Box 5927 Riyadh 11432 Kingdom of Saudi Arabia investsaudi.sa @investsaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.09 C4 ENVELOPE INSIDE Graphic device The small pattern is used on the inside of the envelope. Please refer to the Graphic Device section for more information on the pattern size. @investsaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.10 COMPLIMENTS SLIP Brandmark Front The brandmark is used in full colour and positioned in the top left corner of the page. The size of the brandmark is 45mm. Contact details Set in The Sans Semilight, 8/10pt, ranged left, coloured Grey. Website Set in The Sans Semibold, 8/10pt, ranged P.O. Box 5927 . left, coloured Mint Green. Riyadh 11432 Kingdom of Saudi Arabia With Compliments InvestSaudi.sa “With Compliments” English set in The Sans Semibold, Arabic set in The Sans Arabic Semibold, 15/18pt, ranged right, coloured Leaf Green. Back Social media The social media icons and username are positioned in the top right corner of the page, coloured Mint Green and white, @investsaudi respectively. The username is set in The Sans Semilight, 9/11pt. Graphic device The medium pattern is used at the back of the compliments slip on a Leaf Green background. Please refer to the Stationery artwork files. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.11 FAX Brandmark The brandmark is used in single colour black and positioned in the top left corner Fax of the page. The size of the brandmark is 50mm. “Fax” To From English set in The Sans Semilight, Arabic Company Telephone set in The Sans Arabic Semilight, 15/18pt, Fax number Date No. pages ranged right, coloured black. Subject Contact details Set in The Sans Semilight, 9/11pt, ranged left, coloured black. Website Set in The Sans Semibold, 9/11pt, ranged left, coloured black. “To, Company, etc” English set in The Sans Semilight, Arabic set in The Sans Arabic Semilight, 9/22pt, coloured black. Line The line stroke is 0.5pt and coloured black. Please refer to the Stationery artwork files. P.O. Box 5927 . Riyadh 11432 Kingdom of Saudi Arabia investsaudi.sa BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.12 MEMORANDUM Brandmark The Arabic brandmark is used in full colour and positioned in the top right corner of the page. The size of the brandmark is 57mm. “ ” Set in The Sans Arabic Semilight, 15/18pt, ranged left, coloured Leaf Green. Contact details Set in The Sans Arabic Semilight, 9/11pt, ranged right, coloured Grey. Website Set in The Sans Semibold, 9/11pt, ranged right, coloured Mint Green. “To, from, etc” Set in The Sans Arabic Semilight, 9/22pt, ranged left, coloured Grey. Social media The social media icons and username are positioned in the bottom left corner of the page, coloured Leaf Green and Grey, respectively. The username is set in The Sans Semilight, 9/11pt. 5927 11432 Line investsaudi.sa @investsaudi The line stroke is 0.5pt and coloured Mint Green. Please refer to the Stationery artwork files. BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.13 NOTEPAD BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.14 FOLDER BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.15 STAMP Invest Saudi Registered Name CR 00000 – Riyadh Invest Saudi Registered Name CR 00000 – Riyadh BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

STATIONERY 9.16 STAFF ID Front Back National ID Valid Until 12/31/2018 0000 Firstname M. Lastname Employee No. 00000 If you find this card, please contact us via +966 11 2035555 HRDept@investsaudi.sa BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

10.00 LITERATURE

LITERATURE 10.01 PORTRAIT BROCHURE COVER Front Back investsaudi.sa @InvestSaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

LITERATURE 10.02 LANDSCAPE BROCHURE COVER Front Back investsaudi.sa @InvestSaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

LITERATURE 10.03 LANDSCAPE BROCHURE INSIDE SPREAD BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

LITERATURE 10.04 ENGLISH SECTOR BROCHURE COVER TOURISM AND QUALITY OF LIFE investsaudi.sa @InvestSaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

LITERATURE 10.05 ARABIC SECTOR BROCHURE COVER السياحة وجودة الحياة investsaudi.sa @InvestSaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

11.00 ADVERTISING

ADVERTISING 11.01 SINGLE PAGE ADVERT investsaudi.sa investsaudi.sa @InvestSaudi @InvestSaudi investsaudi.sa @InvestSaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

ADVERTISING 11.03 ENGLISH BILLBOARD WITH SAUDIS SPENDING USD 66 BILLION ON TOURISM IN 2017 REACH OUT TO NEW OPPORTUNITIES REACH OUT TO NEW OPPORTUNITIES Annual visits to Saudi Arabia are expected to grow to 32 million in the next decade, with historical sites and breathtaking landscapes making it an ideal choice for foreign investments. And with Invest Saudi reshaping the investment enviroment in the Kingdom, it’s never been easier. Visit investsaudi.sa BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

ADVERTISING 11.04 ARABIC BILLBOARD 66 2017 اغتنم فرصا جديدة investsaudi.sa BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

ADVERTISING 11.05 POSTERS investsaudi.sa @InvestSaudi investsaudi.sa investsaudi.sa investsaudi.sa @InvestSaudi @InvestSaudi @InvestSaudi investsaudi.sa @InvestSaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

ADVERTISING 11.07 PRESS BACKDROP investsaudi.sa investsaudi.sa investsaudi.sa investsaudi.sa investsaudi.sa investsaudi.sa investsaudi.sa investsaud investsaudi.sa i investsaudi.sa investsaudi.sa audi.sa audi.sa investsaudi.sa investsaudi.sa inv i.sa BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

12.00 DIGITAL

DIGITAL 12.03 WEB BANNER CULTIVATING A FUTURE FOR investsaudi.sa TOMORROW @InvestSaudi investsaudi.sa investsaudi.sa @investsaudi @investsaudi @InvestSaudi @InvestSaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

DIGITAL 12.04 EMAIL SIGNATURE Full name Job Title T +966 11 203 5777 F +966 12 2035778 M +966 50 234 5666 investsaudi.sa @investsaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

13.00 SIGNAGE

14.00 GIVEAWAYS

GIVEAWAYS 14.02 WIRELESS SPEAKER Printed spot UV brandmark with a matte finish BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GIVEAWAYS 14.07 TRAVEL CUP investsaudi.sa investsaudi.sa @InvestSaudi @InvestSaudi BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GIVEAWAYS 14.08 ARABIC COFFEE CUPS investsaudi.sa @InvestSaudi Includes a brief introduction to Saudi coffee culture BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

GIVEAWAYS 14.10 NOTEBOOK Debossed Sadu patterns Brief introduction to Saudi coffee culture BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018

15.00 CONTACT US

CONTACT US 15.01 GETTING IN TOUCH HAVE ANY QUESTIONS? Contact our Brand Management Department: E: branding@sagia.gov.sa T: +966 11 203 5357 BRAND GUIDELINES © INVEST SAUDI – DECEMBER 2018