Jahez — Jahez | Wasmenia

Guideline pages

BRAND GUIDELINES April 2020 • Version 001 BRAND 1 GUIDELINES

INTRO Jahez brand guidelines reflects modern design, dialogue and interaction principles: simple, clear and recognisable. This style guide defines binding design elements and rules that ensure the uniform perception of the brand. BRAND 2 GUIDELINES

1.0 INTRO Jahez brand guidelines reflects VISUAL modern design, dialogue and interaction principles: simple, clear and recognisable. IDENTITY This Style Guide defines binding design elements and rules that ensure the uniform perception of the brand. BRAND 3 GUIDELINES

VISUAL IDENTITY | THE LOGO 1.1 Jahez logo was developed to be a modern and future-Proof trademark. THE Our new graphic element, the yellow dot, represents our core ENGLISH business as a brand “YOU ARE THE VERSION CENTRE OF OUR WORLD” and reflects the relationship between Jahez and its customers. It is important that the logo is reproduced consistently across all brand applications. It must always be applied in its corporate colours, and used directly from the master artwork. Any attempt to recreate or alter it in any way will undermine the impact and credibility of the brand. BRAND 4 GUIDELINES

VISUAL IDENTITY | THE LOGO 1.2 An Arabic logo was developed based on the english logo look THE and feel. The yellow dot in the arabic ARABIC version should always be same VERSION size as in the english one. BRAND 5 GUIDELINES

VISUAL IDENTITY | CLEAR SPACE 1.3 To make sure our logo is legible, and to maintain its integrity, CLEAR keep the area surrounding it free of other elements. SPACE The minimum clearspace is the diameter of the yellow dot x 2. BRAND 6 GUIDELINES

VISUAL IDENTITY | LOGO VERSIONS 1.4 Depending on different applications, Jahez logo can be LOGO used in these indicated different versions only. VERSIONS BRAND 7 GUIDELINES

VISUAL IDENTITY | INCORRECT USAGE 1.5 Recolor Stretch or skew Change the proportions INCORRECT USAGE The way that you use the logo affects the impact of our communication and our brand Get creative with shadow Rotate Make the dot smaller or bigger image. It is important that our logo is always used correctly. This also applies to the Arabic logo version. BRAND 8 GUIDELINES

VISUAL IDENTITY | COLORS 1.6 Red has an important part to play in the visual appearance COLOR of our brand. To maintain consistency and recognition it PALETTE should be the lead colour in all applications. BRAND 9 GUIDELINES

VISUAL IDENTITY | TYPOGRAPHY & FONTS 1.7 MAIN TITLES SUB TITLES AND BODY COPY AVENIR AVENIR TYPOGRAPHY BLACK LIGHT ARABIC غينيا واستمر العصبة ضرب قد. وباءت الأمريكي خلك جاهز الأوربيين هو به،, هو العالم، الثقيلة بال. مع وايرلندا الأوروبيون كان, قد بحق أسابيع العظمى واعتلاء. انه كل وإقامة المواد جاهزين لكم REGULAR غينيا واستمر العصبة ضرب قد. وباءت الأمريكي الأوربيين هو به،, هو العالم، الثقيلة بال. مع وايرلندا HEAVY كان, قد بحق الأوروبيون. أسابيع العظمى واعتلاء انه كل وإقامة المواد MEDIUMخلك جاهز جاهزين لكم غينيا واستمر العصبة ضرب قد. وباءت الأمريكي الأوربيين هو به،, هو العالم، الثقيلة بال. مع وايرلندا كان, قد بحق الأوروبيون. أسابيع العظمى واعتلاء انه كل وإقامة المواد BRAND 10 GUIDELINES

VISUAL IDENTITY | TYPOGRAPHY & FONTS 1.8 MAIN TITLES SUB TITLES AND BODY COPY AVENIR AVENIR TYPOGRAPHY BLACK LIGHT ENGLISH Lorem ipsum is a pseudo-Latin text used Order food in web design, typography, layout, and printing in place of English to emphasise design elements over content. We deliver REGULAR Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise HEAVY design elements over content. Order food MEDIUM We deliver Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content. BRAND 11 GUIDELINES

VISUAL IDENTITY | ICONS 1.9 ICONS The icons displayed here have been specifically created for Jahez App. The Yellow dot must always be used in the icons. BRAND 12 GUIDELINES

VISUAL IDENTITY | ICONS 1.10 APP ICON BRAND 13 GUIDELINES

2.0 INTRO Jahez brand guidelines reflects CORPORATE modern design, dialogue and interaction principles: simple, clear and recognisable. APPLICATIONS This Style Guide defines binding design elements and rules that ensure the uniform perception of the brand. BRAND 14 GUIDELINES

VISUAL IDENTITY | CORPORATE APPLICATIONS 2.1 Size (9cm x 5cm) These elements must always BUSINESS be present on our corporate business card. CARD BRAND 15 GUIDELINES

VISUAL IDENTITY | CORPORATE APPLICATIONS 2.2 Size A4 (21cm x 29.7cm) These elements must always LETTERHEAD be present on our corporate letterHead. BRAND 16 GUIDELINES

VISUAL IDENTITY | CORPORATE APPLICATIONS 2.3 Size DL (23cm x 10cm) These elements must always ENVELOPES be present on our corporate envelope. BRAND 17 GUIDELINES

VISUAL IDENTITY | CORPORATE APPLICATIONS BRAND 18 GUIDELINES

VISUAL IDENTITY | CORPORATE APPLICATIONS BRAND 19 GUIDELINES

3.0 INTRO Jahez brand guidelines reflects IMAGERY modern design, dialogue and interaction principles: simple, clear and recognisable. This Style Guide defines binding design elements and rules that ensure the uniform perception of the brand. BRAND 20 GUIDELINES

VISUAL IDENTITY | IMAGERY LOOK & FEEL Our photography NATURAL style is an integral All images must be shot in natural light and component of our surroundings, requiring as little retouching as brand identity. possible. Color tones are fresh, lights, sunny Showcasing the and warm. Each image should always tell a mini story. important moments, ingredients and HUMAN ELEMENT settings that define Shots should feel candid, in the moment who we are and what and unposed. Situations are always active or we do. spontaneous with a sense of movement. It is unique in its Always focus on unique experiences. approach, capturing Photographs should be shot in natural light everyday moments. with dark and light contrast. Our photography should never appear MOUTHWATERING posed, it should Let the food speak for itself and tell its story. always show a moment Food should always look appealing, of real life. appetizing and fresh. Its necessarily that Jahez brand elements (Logo, red color, Jahez app) are present in every shot. BRAND 21 GUIDELINES

VISUAL IDENTITY | IMAGERY LOOK & FEEL BRAND 22 GUIDELINES

VISUAL IDENTITY | IMAGERY LOOK & FEEL BRAND 23 GUIDELINES

VISUAL IDENTITY | IMAGERY LOOK & FEEL CONTACT MARKETING DEPARTMENT KARIM ABOURIZK Design Director karim@wondereight.com BRAND 24 GUIDELINES