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Jameel Motorsport Mandatory Brand Identity Guidelines V3.2 I February 2024 jameelmotorsport.com

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT CONTENT Content IMAGERY 24 VIDEO GUIDELINES 45 INTRODUCTION 3 Racing & Action Photography 25 Video General Sequence Mandatory Assets 46 Athlete & Driver Personality Photography 26 BRAND PRINCIPLES 4 Intro ident - Positive Animated Logotype Photographic Treatment 27 VISUAL IDENTITY 6 with Audio Signature & Sound Effect 47 Intro ident - Reversed Logotype on Color Palette Sweep Primary English Logo 7 OUR BRAND SIGNATURE MOTIF 28 Animation with Audio Signature & Sound Effect 48 Primary Arabic Logo 8 Our Brand Signature Motif: Outro Ident: Positive Animated Logotype with Secondary English Logo 9 A high-speed & dynamic graphic design element 29 Color Palette Sweep Audio Signature, Sound Effect & Secondary Arabic Logo 10 Our Brand Signature Motif: Implementation Examples 30 Social Media Icons/URL 49 Combination Logotypes & Affilated Logotype Placement 11 Outro Ident: Reversed Animated Logotype with Color Combination Logotypes & Affilated Logotype Placement 12 BRAND IN ACTION 31 Palette Sweep Audio Signature, Sound Effect & Social Logo Reproduction 13 Business Card 32 Media Icons/URL 50 Please Avoid... 14 Letterhead & Memo 33 Waving Flag Animated Logotype 51 Clear Space 15 Press Release & Internal Announcement 34 Upper & Lower Black Bars, Flag, Supers & Subtitles Guidelines 52 Color Palette 16 Envelopes 35 Video Transition 53 Color Proportions 17 Printed Collateral Examples 36 General video guideliness 54 Latin Character Languages Prim…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT INTRODUCTION Introduction Jameel Motorsport - igniting the passion, ambition, Working to these Brand Identity Guidelines will help to build a strong and recognizable brand that delivers our messages effectively and promotes visual reinforcement and recognition. innovation, sustainability, excitement and potential . . . We ask you to read and apply the basic rules fully, paying close attention to the conceptual examples designed to demonstrate how the identity elements are, and can be, used Motivated by the thrill of the race; the drive to succeed; to constantly improve; to together to create the optimum look and feel in the spirit of the brand. push boundaries and limits; striving for pole position. It is our commitment to support We hold master artwork files of all brand elements, so if you need any artwork or have any talented individuals and teams need to pursue their passions. questions please contact the Brand and Communications team. These new Brand Identity guidelines are designed to inspire your creativity. Unleash the excitement of Jameel Motorsport - the pages ahead give you all the tools you'll need for the race . . . 3, 2, 1 . . . . Go!!! © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 3

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT Brand Principles © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 4

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT BRAND PRINCIPLES Our Vision Our Mission Our Values Driving Ambition Support key talent who are global heralds for Respect the sport . . . Since 1997, we have been committed to Improve encouraging Saudi Arabia’s motorsport Nurture the next generation of race heroes . . . scene, creating opportunities at all levels. with innovative racing schools & events Pioneer From supporting the legendary Saudi Arabian rally driver Captain Abdullah Empower women in sport Empower Bakhashab (WRC 1998-2002) in the 1997 Middle East Rally Championship, to initiating Invest in sustainable innovative technology the first race in the Saudi Arabia in 2001 – development the Toyota Race of Champions – to, most recently, the first allfemale Rally Jameel, Develop motorsport nationally & support we’ve strived to play a significant role in Saudi Vision 2030 developing the sport. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 5

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT Visual Identity © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 6

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY The Jameel Motorsport primary English logo is an important business asset and must be treated with respect at all times. Primary English Logo The logo is comprised of three elements: the "JAMEEL" 'Wordmark', Abdul Latif Jameel pentagon 'Symbol' and the "motorpsort" 'Descriptor' locked together in a fixed relationship. Primary Logotype: The Primary Logotype (shown) is a vertically stacked color configuration of these elements and MUST be used IN PREFERENCE to all other versions unless recognized exceptional circumstances arise, e.g., spatial constraints. DO NOT RECREATE: For implementation purposes, always use the electronic artwork Symbol provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is a notice of ownership used in many countries to advise the Registered Trademark public that a name, graphic device or both are registered, and to provide constructive notice of the legal ownership status of the trademark with which it is used. Wordmark Descriptive © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 7

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY The Jameel Motorsport Arabic logo is designed specifically for use in Saudi Arabia ONLY and only when the use of the Arabic Primary Arabic Logo logo is mandatory. The logo is comprised of three elements: the "JAMEEL" 'Wordmark', Abdul Latif Jameel pentagon 'Symbol' and the Arabic translation of "motorpsort" 'Descriptor' locked together in a fixed relationship. Primary Logotype: The Primary Logotype (shown) is a vertically stacked color configuration of these elements and MUST be used IN PREFERENCE to all other versions unless recognized exceptional circumstances arise, e.g., spatial constraints. DO NOT RECREATE: Symbol For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is Registered Trademark a notice of ownership used in many countries to advise the public that a name, graphic device or both are registered, and to provide constructive notice of the legal ownership status of the trademark with which it is used. Wordmark Descriptive © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 8

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY The Secondary Logotype (shown) is a horizontally arranged color configuration of these elements and MUST ONLY be used in Secondary English Logo recognized and approved exceptional circumstances arise, e.g., spatial constraints. DO NOT RECREATE: For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is a notice of ownership used in many countries to advise the public that a name, graphic device or both are registered, and to provide constructive notice of the legal ownership status of the trademark with which it is used. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 9

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY The Jameel Motorsport Secondary Arabic logo is designed specifically for use in Saudi Arabia ONLY and where the use of Secondary Arabic Logo the Arabic logo is mandatory. DO NOT RECREATE: For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is a notice of ownership used in many countries to advise the public that a name, graphic device or both are registered, and to provide constructive notice of the legal ownership status of the trademark with which it is used. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 10

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY The Jameel Motorsport logo may appear next to local or international logos of other brands. If this is the case only Combination Logo & Affilated Logo Placement the primary English or Arabic logo must be used. We have created a grey line (Pantone 431 C) between the two logos with a space of 0.5 X should be kept around the Jameel Motorsport logo and between other logos. X 0.5 X 0.5 X DO NOT RECREATE: For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 11

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY The Jameel Motorsport logo may be positioned alongside car brands such as Toyota, Ford, Peugeot, etc. This combination Combination Logo & Affilated Logo Placement of logos is commonly employed in racing cars and uniforms. In such instances, both the primary and secondary logos can be Partnerships with Automotive OEM Brands or Vehicle Nameplate Brands displayed in either full color or as a reversed white version. The space represented by the letter 'X' in the height of the JAMEEL wordmark should be utilized to determine the distance Primary vertical version Seconday horizontal version between the two logos. It is imperative to consistently utilize the approved electronic artwork for implementation and adhere meticulously to the provided guidelines. X X X X X © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 12

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY There are different logo artwork files for varying reproduction requirements. Logo Reproduction Color logo reproduction: The color version of our logo should be used in the following situations: Color logo reproduction 1 2 3 1. On white backgrounds including vehicles, suit materials,stationary, merchandize, paper, painted walls or on screen. 2. On very light greys between about 1% and 8% tint of black. 3. On appropriate photographic backgrounds, positioned carefully in clear, very light areas. There must always be sufficient contrast between the logo and the background. Reversed logo reproduction: The single logo white version should be used when full color printing is not available or when special print techniques are required. The reversed-out version of our logotype should be used in the following situations: 1. On dark colors. 2. On appropriate photographic backgrounds, positioned carefully in clear, mid/dark areas. Reversed logo reproduction 3. On a black background, we have the option of using the partially 1 3 2 reversed logo, with the Motorsport descriptor in red. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 13

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY Our logo should always be reproduced from the master artwork provided. It should never be altered, re-drawn, Please Avoid... re-colored or manipulated in any way. This page shows some mistakes that should be avoided. 1 2 3 1. Do not disproportionately scale our logo 2. Do not use our logo in a shape 3. Do not change the color of our logo 4. Do not apply a drop shadow 5. Do not remove elements from our logo 6. Do not separate our logotype elements 4 5 6 © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 14

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY To ensure prominence and legibility, our logo is always surrounded by an area of clear space which remains free of other Clear Space design elements, such as type and other logo. The creation of the exclusion zone area for our logo is based on the size of the Arabic letter 'ج' of the Symbol as demonstrated here. This is referred to as ‘X’. Minimum size In print, our logo should not be used smaller than the size detailed here (8mm). x On screen, our logotype should not be used smaller than the size detailed here (60 pixels). x Minimum size in print 8mm Minimum size on screen 60 pixels © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 15

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY We have two complementary color palettes, each of which is used for specific application. Color Palette 1. Logo color palette This palette consists of: • Abdul Latif Jameel Teal (Pantone 7697C) used in the Symbol. • Prussian Blue (Pantone 648) used for the Wordmark. 1. Logo color palette • Jameel Motorport Red (Pantone 1795C) used for the Descriptor. • White: Used for reversed-out white logo variants and as a Prussian Blue Abdul Latif Jameel Teal Jameel Motorsport Red White background color in our communications. Pantone 648C Pantone 7697C Pantone 1795C C0 M0 Y0 K0 C0 M82 Y77 K18 C100 M69 Y0 K56 C60 M0 Y5 K45 R255 G255 B255 2. Communications color palette R210 G38 B48 R0 G46 B93 R81 G133 B154 #ffffff #d22630 This palette consists of five colors: #002e5d #51859a • Acid Pear (Pantone 388C) • Jameel Motorsport Dusky Red (Pantone 1787 C) • Robin's Egg Tuquoise (Pantone 319C) • Shuttle Grey (Pantone 431 C) • Black 100% Achieving color consistency across various media and substrates is not an exact science; it should be visually matched based on the unique requirements of each application. Additionally, additional tints of the communication colors can be employed 2. Communications color palette for various media touchpoints. Acid Pear Jameel Motorsport Dusky Red Robin Egg Turquoise Shuttle Grey Black Always use the correct color breakdown for the color space you Pantone 388C Pantone 1787C Pantone 319C Pantone 431C C0 …

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY The color proportion guidelines are designed to enhance visual appeal while maintaining brand integrity. Color Proportions Always refer to the official guidelines and approved electronic artwork for precise implementation. • Jameel Motorsport Dusky Red 20% This vibrant color embodies our brand identity. Ensure a prominent but balanced presence, especially in key design elements such as headers, borders, or focal points. • Shuttle Grey 20% Jameel Motorsport Dusky Red Jameel Motorsport Red White Black Robin's Egg Turquoise Acid Pear ShuttleGrey Abdul Latif Jameel Teal Prussian Blue Utilize Shuttle Grey to provide a sophisticated and neutral background, enhancing readability and creating visual hierarchy. It's an excellent choice for backgrounds and subtle design elements. • White 15% White serves as a clean canvas, providing clarity and breathing space in your designs. Use it for backgrounds, text, and wherever a crisp, minimalist aesthetic is desired. • Black 20% 5% 5% 5% 5% 20% 20% 15% 20% 5% Black is a high-contrast color. It can be used to create a strong visual contrast with lighter colors, making text, images, or other elements stand out. • Accent Colors 5% each - Acid Pear - Robin's Egg Turquoise - Abdul Latif Jameel Teal - Prussian Blue - Black These accent colors add flair and visual interest to your designs. Use them sparingly to highlight specific elements, such as buttons, icons, or call-to-action sect…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY Karbon is our primary English and Latin character-based language communication font. Latin Character Languages Primary Typography It has distinctive feel that evokes clarity, precision and trust. It is very readable even at small sizes, thanks to its simple construction. Karbon We use the Thin, Light, Regular, Medium, Semi Bold and Bold weights of Karbon. Please note: A license is required to use this font. Contact the Brand and Communications team for more details. Karbon Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@£$%^&*()<>[]?/:;. Karbon Bold Karbon Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789!@£$%^&*()<>[]?/:;. 0123456789!@£$%^&*()<>[]?/:;. Karbon Thin Karbon Light ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789!@£$%^&*()<>[]?/:;. 0123456789!@£$%^&*()<>[]?/:;. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 18

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY In some digital English applications or for general office use, it will not be appropriate or technically possible to use the Latin Character Language Machine & MS Office Use Typography Jameel Motorsport primary typeface Karbon. When this is the case, we recommend the use of our secondary typefaces (commonly installed pc fonts), Arial for English-based language communications. We use Regular and Bold weights of Arial in all Microsoft Office Arial Applications and other internal computer software. Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@£$%^&*()<>[]?/:;. Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@£$%^&*()<>[]?/:;. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 19

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY Luma has been specified as proprietary typeface for use in Arabic communications and is available in the following four weights: Arabic Primary Typography • Luma Thin لومـــا • Luma Light • Luma Regular • Luma Semi Bold Please note: Should Luma be required, please contact the Brand and Communications team. Luma Regular س ز ر ذ د خ ح ج ث ت ب ق ف غ ع ظ ط ضـص ش ي و ن ه ل ك .:/][><)(%$£!١٢٣٤٥٦٧٨٩٠ Luma SemiBold Luma Light Luma Thin س ز ر ذ د خ ح ج ث ت ب ق ف غ ع س ز ر ذ د خ ح ج ث ت ب ق ف غ س ز ر ذ د خ ح ج ث ت ب ق ف غ ع ظ ط ضـص ش ي و ن ه ل ك ع ظ ط ضـص ش ي و ن ه ل ك ظ ط ضـص ش ي و ن ه ل ك .:/][><)(%$£!١٢٣٤٥٦٧٨٩٠ .:/][><)(%$£!١٢٣٤٥٦٧٨٩٠ .:/][><)(%$!١٢٣٤٥٦٧٨٩٠ © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 20

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY In some digital Arabic applications or for general office use, it will not be appropriate or technically possible to use the Jameel Arabic Machine & MS Office Typography Use Motorsport primary typefaces; Luma. When this is the case, we recommend the use of our secondary typefaces (commonly installed pc fonts), Arial Arabic for Arabic-based language أريـــــال communications. We use Regular and Bold weights of Arial Arabic in all Microsoft Office Applications and other internal computer software. Arial Arabic Regular س ز ر ذ د خ ح ج ث ت ب ق ف غ ع ظ ط ضـص ش ي و ن ه ل ك .:/][><)(%$£!١٢٣٤٥٦٧٨٩٠ Arial Arabic Bold س ز ر ذ د خ ح ج ث ت ب ق ف غ ع ظ ط ضـص ش ي و ن ه ل ك .:/][><)(%$£!١٢٣٤٥٦٧٨٩٠ © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 21

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY Japanese Typeface Our Japanese typeface for print is AXIS Std, available in a range of Japanese and Chinese Languages Typography weights to ensure creative flexibility. Chinese Typeface Our Chinese typeface for print is RTWS YueGothic, available in three weights. Please note A license is required to use these fonts. Contact the Brand and Communications team for more details. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 22

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VISUAL IDENTITY Our typefaces for screen-based applications such as email, Microsoft Office suite applications (including MS PowerPoint, Japanese and Chinese Languages Machine & MS Office Typography Use etc.) have been selected for their clarity and legibility, and where possible share some of the qualities of our print typography. Japanese System Typeface Our Japanese typeface for screen is Microsoft Gothic 微软雅黑ゴシック Chinese System Typeface Our Chinese typeface for screen is Microsoft YaHei The two above fonts are utilized across all Microsoft Office Applications and other internal computer software Chinese Typeface Japanese Typeface Microsoft YaHei Microsoft Gothic 我司所有官方中文材料一律は、弊社のコミュニケー采用造字工房悦黑体这一商用ション用の書体として承認され中文字体。たビジネス向けの和文フォントです。 1234567890 1234567890 [(“&%?!$#@.,:;/”)] [(“&%?!$£€#@.,:;/”)] © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 23

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT Imagery © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 24

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT IMAGERY Motorsport is invariably a fast-paced and exciting activity. Racing & Action Photography It is also highly accessible, with hundreds of varied events taking place each year. A Digital or Film SLR camera is essential for good motorsport photography. You will be trying to shoot some very fast-moving vehicles, so you need a camera that can react instantly, as soon as you press the shutter button. It is essential to frame the subject to show maximum excitement and action and give the emotional feeling of racing even in still photographs. Use lighting conditions to show mastery of the terrain, speed, or other factors that add to the spectator thrill. All Jameel Motorsport images are accessible through our Abdul Latif Jameel Brand Portal 'brand.alj.com.' Explore a comprehensive collection of visuals capturing the essence of Jameel Motorsport, ensuring easy access for all authorized users. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 25

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT IMAGERY In the dynamic realm of motorsport, the faces and portraits of car athletes become a compelling narrative, telling stories of Athlete & Driver Personality Photography determination, focus, and raw passion. Immersed in a world of speed and precision, these athletes reveal a mix of adrenaline-fueled intensity, disciplined precision and unwavering commitment. A skilled photographer armed with a keen eye and the right equipment must seize these moments, freezing the essence of these individuals in portraits that convey the unique blend of skill, concentration, and the thrill of the race. Each photograph becomes a window into the personal journey of these drivers, offering viewers a glimpse into the human and emotional side of a high-speed and exhilarating sport. All Jameel Motorsport images are accessible through our Abdul Latif Jameel Brand Portal 'brand.alj.com.' Explore a comprehensive collection of visuals capturing the essence of Jameel Motorsport, ensuring easy access for all authorized users. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 26

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT IMAGERY Transform your black and white car racing photos into captivating works of art with this step-by-step guide in Photoshop. Photographic Treatment Duplicate the image layer, desaturate it, and selectively enhance red tones using the Selective Color tool. Employ a layer mask to control where the red accents appear, experiment with blend modes for seamless integration, and finetune details with Dodge and Burn tools. Further refine the composition with Curves for contrast. Save and share your enhanced creation, showcasing the dynamic energy and speed of car racing in a visually striking and artistic manner. All Jameel Motorsport images are accessible through our Abdul Latif Jameel Brand Portal 'brand.alj.com.' Explore a comprehensive collection of visuals capturing the essence of Jameel Motorsport, ensuring easy access for all authorized users. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 27

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT Our Brand Signature Motif © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 28

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT GRAPHIC ELEMENT Simplifying the concept, we've utilized the energetic light-trail lines from a speeding vehicle to craft a intriguing and vibrant Our Brand Signature Motif: dynamic signature graphic motif. A high-speed & dynamic graphic design element This dynamic graphic element, must be integrated across all Jameel Motorsport touchpoints, and will not only add excitement but also align with our brand's identity using the communication color palette. This ensures a consistent and visually appealing presence across both digital and print materials. The vibrant graphic element derived from speeding car light lines aren't limited to color; they can seamlessly transition to black and white as needed for the layout. This adaptability ensures flexibility in design, allowing the dynamic visuals to harmonize with diverse requirements across Jameel Motorsport touchpoints. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 29

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT GRAPHIC ELEMENT Incorporating dynamic graphic lines derived from speeding car light trails into brochures and ads offers a visually captivating Our Brand Signature Motif: element that adapts seamlessly to black, white, or red-treated photos. Implementation Examples When integrated into black or white photos, the lines effortlessly contribute to a harmonious color palette. On red-treated photos, these lines accentuate speed and energy, creating a cohesive and engaging visual. Consistency across elements reinforces brand identity, while iterative testing allows for adjustments to achieve the desired visual impact. Collaboration with designers is essential to communicate the significance of these dynamic graphic lines, ensuring their seamless integration into the overall design narrative. jameelmotorsport.com jameelmotorsport.com © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 30

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT Brand in Action © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 31

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT BRAND IN ACTION For people in our organization, business cards are a prime communication element. Design and printing specifications are Business Card provided below. Examples shown right demonstrate the use of our brand elements for Jameel Motorsport business card artwork. Stock and format: Size: 85mm (width) x 55 (height) Stock: Conqueror CX22 Color: Diamond White Weight: 350gsm Margins: 5mm all around Color settings: Front & back printed in CMYK colors. Name Surname Designation Department Line One Designation Department Line Two Abdul Latif Jameel Automotive Company Ltd P.O. Box 248, Jeddah 21411 Kingdom of Saudi Arabia T +966 12 693 0000 M +966 00 000 0000 E name.surname@jameel.com jameelmotorsport.com jameelmotorsport.com English front business card English back business card © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 32

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT BRAND IN ACTION This page shows an example of our letterhead and memo printed on A4. Letterhead & Memo Stock and format Size: A4 210mm (width) x 297mm (height) Stock: Conqueror CX22 Color: Diamond White Weight: 120gsm Color setting Color settings: Front & back printed in CMYK colors. MEMO Pre-printed type setting Word type setting [INSERT DATE: DD, MM, YYYY] Arial 10pt/13.5pt ranged left [SALUTATION] [FIRST NAME] [LAST NAME] [POSITION NAME] To: First Name Surname, Second Name Surname Laser printed black [COMPANY NAME] Cc: Name Surname [ADDRESS LINE 1] From: Name Surname [ADDRESS LINE 2] Date: June 15, 2023 [POST/ZIPCODE] [CITY] [COUNTRY] Ref: Type Reference Here Subject: Type Subject Here Dear [FIRST NAME] [LAST NAME], Dear Name Surname Qui a dit aliquam quia il mi , ant eos eturionest qui nobis eos es estes remquis repudam fugit ut prat qui berumquas quiatquam, ocab oraerum reprem aliqui quid qui reperatur alit haris aut hillabor re nobitati alitatur? Qui a dit aliquam quia il mi , ant eos eturionest qui nobis eos es estes remquis repudam fugit ut prat qui Quia pos aut lacerferi dolorendero. berumquas quiatquam, ocab oraerum reprem aliqui quid qui reperatur alit haris aut hillabor re nobitati alitatur? Quia pos aut lacerferi dolorendero. Qui a dit aliquam quia il mi , ant eos eturionest qui nobis eos es estes remquis repudam fugit ut prat qui berumquas quiatquam, ocab oraerum reprem aliqui quid qui reperatur alit haris aut hil…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT BRAND IN ACTION This page shows an example of our press release and announcement printed on A4. Press Release & Internal Announcement Stock and format Size: A4 210mm (width) x 297mm (height) Stock: Conqueror CX22 Color: Diamond White Weight: 120gsm Color setting Color settings: Front & back printed in CMYK colors. PRESS RELEASE ANNOUNCEMENT Pre-printed type setting Word type setting Arial 10pt/13.5pt ranged left Laser printed black Qui a dit aliquam quia il mi , ant eos eturionest qui nobis eos es estes remquis repudam fugit ut prat qui [INSERT DATE: DD, MM, YYYY] berumquas quiatquam, ocab oraerum reprem aliqui quid qui reperatur alit haris aut hillabor re nobitati alitatur? Quia pos aut lacerferi dolorendero. Qui a dit aliquam quia il mi , ant eos eturionest qui nobis eos es estes [SALUTATION] [FIRST NAME] [LAST NAME] remquis repudam fugit ut prat qui berumquas quiatquam, ocab oraerum reprem aliqui quid qui reperatur alit haris [POSITION NAME] aut hillabor re nobitati alitatur? Quia pos aut lacerferi dolorendero. [COMPANY NAME] [ADDRESS LINE 1] Qui a dit aliquam quia il mi , ant eos eturionest qui nobis eos es estes remquis repudam fugit ut prat qui [ADDRESS LINE 2] berumquas quiatquam, ocab oraerum reprem aliqui quid qui reperatur alit haris aut hillabor re nobitati alitatur? [POST/ZIPCODE] [CITY] [COUNTRY] Quia pos aut lacerferi dolorendero. Qui a dit aliquam quia il mi , ant eos eturionest qui nobis eos es estes remquis rep…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT BRAND IN ACTION Stock and format Size: C3, 458mm (width) x 324mm (height) Envelopes Size: C4, 324mm (width) x 229mm (height) Size: C5, 229mm (width) x 162mm (height) Size: DL, 220 (width) x 110 (height) Stock: Conqueror CX22 Color: Diamond White Weight: 120gsm Color settings: Front & back printed in CMYK colors. C3/C4 Envelope C5 Envelope P.O. Box 248, Jeddah 21411, Kingdom of Saudi Arabia Tel: +966 12 693 0000, Email: name.surname@alj.com jameelmotorsport.com DL Envelope P.O. Box 248, Jeddah 21411, Kingdom of Saudi Arabia Tel: +966 12 693 0000, Email: name.surname@alj.com jameelmotorsport P.O. Box 248, Jeddah 21411, Kingdom of Saudi Arabia Tel: +966 12 693 0000, Email: name.surname@alj.com jameelmotorsport © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 35

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT BRAND IN ACTION Infusing dynamic graphic lines inspired by the swift trails of speeding cars into Jameel Motorsport collaterals provides a Printed Collateral Examples visually captivating element that effortlessly harmonizes with black, white, or red-treated photos. When seamlessly integrated into black or white images, these lines effortlessly contribute to a cohesive color palette. In contrast, on red-treated photos, they dynamically accentuate speed and energy, creating an engaging visual narrative. Ensuring consistency across elements becomes paramount, Unleash the Lorem ipsum dolor sit amet, consectetuer reinforcing brand identity throughout various sections. The adipiscing elit. Aenean commodo ligula eget ultimate racing dolor. Aenean massa. Cum sociis natoque iterative testing process allows for meticulous adjustments, penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies tournaments nec, pellentesque eu, pretium quis, sem. Nulla fine-tuning to achieve the intended visual impact. Collaborating consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In in the region. closely with designers is imperative, as it facilitates effective enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. communication regarding the significance of these dynamic graphic lines and ensures their seamless integration into the Lorem ipsum dolor sit amet, consec…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT BRAND IN ACTION The vibrant graphic lines, adaptable to various color treatments, elevate our online presence by adding a sense Digital Platforms Examples of motion and excitement. Whether on our website, social media platforms, or digital campaigns, the dynamic graphic lines serve as a unifying visual thread, reinforcing the high- speed, energetic essence of Jameel Motorsport. Consistency is key, ensuring a cohesive and engaging brand experience for our digital audience. Explore the synergy of technology and design as we bring the thrill of the race to life in the digital realm. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 37

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT BRAND IN ACTION Here are some social media posting guidelines on Facebook, Instagram and LinkedIn. Social Media Post Examples Facebook: Use high quality photos (1400x925 pixels is ideal). The English Jameel Motorsport logo placement must be at bottom left of Instagram Facebook the post. Instagram: Use high quality photos (925x925 pixels is ideal). The English Jameel Motorsport logo placement must be at the bottom left of the post. LinkedIn: Use high quality photos (625x1200 pixels is ideal). The English Jameel Motorsport logo placement must be at the bottom left of the post. All social media templates (PSD files) are available in our Brand Portal, please contact the Brand and Communications team to provide you with an access to these files. LinkedIn © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 38

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT BRAND IN ACTION Crafting a compelling PowerPoint presentation with Jameel Motorsport brand elements is straightforward and impactful. Presentation Template Examples The Powerpoint template uses the Jameel Motorsport color palette, dynamic graphic lines, and prominent logo placement. Make sure to use Arial font and high-quality imagery that aligns with our energetic brand identity. Maintain a consistent design SECTION TITLE approach, ensuring clarity in content hierarchy and strategic use JAMEEL of brand elements. LOREM IPSUM MOTORSPORT DOLOR SIT AMET PRESENTATION Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo © 2022 Jameel Motorsport. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. © 2022 Jameel Motorsport. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. SECTION T…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT Signage © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 40

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT SIGNAGE The vertical arrangement of the Symbol and Wordmark of Jameel Motorsport logo has been developed specifically for use Vertical Logotype for Signage Usage Only on totems and vertical banners and flags. This is not an official 'variant' of the Abdul Latif Jameel logotype and has been created solely to accommodate the unique format of those applications. The vertical arrangement must not be used on any other format or as a 'design feature'. Always use approved master artwork and do not attempt to recreate any artwork. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 41

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT SIGNAGE We strategically employ both the Jameel Motorsport vertical and horizontal logos based on the shape of the signage platform Logotype Usage on Signage Examples alongside our car partner brands. The vertical logo stands tall, commanding attention and emphasizing the brand's dynamic essence, while the horizontal variant exudes a sleek and streamlined identity. Placing these logos strategically on racing signage not only reinforces the Jameel Motorsport brand but also establishes a cohesive visual partnership with our car brand collaborators. For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 42

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT SIGNAGE When integrating the logo onto flags, consider utilizing the white version for darker backgrounds to ensure optimal visibility Logo on Flags and contrast. For lighter-colored flags, the full-color logo can be employed, highlighting the vibrancy of our brand identity. This approach ensures a harmonious and striking presentation across diverse flag colors, allowing the Jameel Motorsport logo to stand out proudly, no matter the backdrop. Consistency in logo application enhances brand recognition and reinforces our presence in the dynamic world of motorsport. For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 43

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT SIGNAGE Incorporating the Jameel Motorsport logo on partner sponsorship popups is a strategic way to enhance brand visibility Partnership Pop-up and strengthen collaborative relationships. When integrating our logo into these popups, prioritize clarity and prominence to ensure instant recognition. The placement should be well-balanced within the popup design, allowing the Jameel Motorsport logo to seamlessly coexist with partner branding elements. Primary Logotype: The Primary Logotype (shown) is a vertically stacked color configuration of these elements and MUST be used IN PREFERENCE to all other versions unless recognized exceptional circumstances arise, e.g., spatial constraints. DO NOT RECREATE: For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is a notice of ownership used in many countries to advise the public that a name, graphic device or both are registered, and to provide constructive notice of the legal ownership status of the trademark with which it is used. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 44

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT Video Guidelines © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 45

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES The Jameel Motorsport videos play a pivotal role in connecting with our audience, particularly in the current digital era where Video General Sequence Mandatory Assets video consumption is at its peak. These videos serve as a dynamic platform, engaging our customers through compelling storytelling, informative product demonstrations, and valuable content. Consistency is key in fortifying our brand presence, extending to our video content. By adhering to a uniform brand voice, style, and messaging across all videos, we enhance our brand identity, facilitating easier recognition and recall for our customers. To ensure this consistency, comprehensive video guidelines have been crafted for our production and editing teams. At the start of the video, use the intro ident of positive • The upper black bar is used to place Jameel At the end of the video use the outro ident we use 100% These guidelines detail the use of an intro ident, upper and lower full color logo on white opening screen. Motorsport flag ident which must be located white reverse-out on red background. black bars, an animated logo flag, and an outro ident, all aimed at the top right corner of the video. at creating a cohesive visual experience. For further information, • The lower black bar is used for in-video subtitles please refer to the following pages. • Both black bars must not be used during the intro and outro idents. • All videos require voic…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES Primary Intro Ident: Here is the introductory identification sequence featuring the Intro ident - Positive Animated Logotype with Audio Signature positive Jameel Motorsport logo against a white background. & Sound Effect The Abdul Latif Jameel branded corporate audio signature is complemented by the sound of a racing car at the conclusion of the animation. This animation MUST be used at the beginning of each video. 3 2 1 This applies to social media and Jameel Motorsport corporate videos. No attempt should be made to recreate the intro ident. A full suite of video files for every format are available at the Abdul Latif Jameel Brand Portal: https://brand.alj.com If an additional version is required, please contact the Brand and Communications team. 4 4 5 © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 47

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES Secondary Intro Ident: You can also use the alternative intro ident sequence using the Intro ident - Reversed Logotype on Color Palette Sweep reversed 100% white reverse-out logo on moving/animated high-impact/Dark Teal & Jameel Motorsport Dusky Red color Animation with Audio Signature & Sound Effect backgrounds. The Abdul Latif Jameel corporate audio signature is complemented by the sound of a passing race car at the conclusion of the animation. 1 2 3 Use is mandatory. This animation may be used at the beginning of each video. This applies to social media and Jameel Motorsport corporate videos. No attempt should be made to recreate the intro ident. A full suite of video files for every format are available on our Brand Portal: https://brand.alj.com A reversed white logo on black background is also available. If an 4 5 6 additional version is required, please contact the Brand and Communications team. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 48

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES Secondary Outro: At the end of the video you can also use the alternative outro Outro Ident: Positive Animated Logotype with Color Palette Sweep ident sequence using the positive Jameel Motorsport English logo on a white background. Audio Signature, Sound Effect & Social Media Icons/URL The Abdul Latif Jameel audio signature is complemented by the sound of a passing race car at the conclusion of the animation. 3 2 1 Use is mandatory. This version includes social media icons, a 'Like/Comment/ Share' call-to-action and the website URL. This version should be used for social media Jameel Motorsport corporate videos. No attempt should be made to recreate the intro ident. A full suite of video files for every format are available on our Brand 4 5 Portal: https://brand.alj.com If an additional version is required, please contact the Brand and Communications team. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 49

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES Primary Outro Ident: This is the Primary Outro Idert sequence using the reversed Outro Ident: Reversed Animated Logotype with Color Palette 100% white reverse-out logo on moving/animated high-impact/ Dark Teal &and Jameel Motorsport Dusky Red color backgrounds. Sweep Audio Signature, Sound Effect & Social Media Icons/URL The Abdul Latif Jameel audio signature is complemented by the sound of a passing race car at the conclusion of the animation. This animation applies to social media and Jameel Motorsport corporate videos. 1 2 3 Use is mandatory. The Jameel Motorsport website URL, social media icons, and “Like/Comment/Share” call-to-action is added. No attempt should be made to recreate the intro ident. A full suite of video files for every format are available on the Abdul Latif Jameel Brand Portal: https://brand.alj.com 4 5 6 A reversed white logo on black background is also available. If an additional version is required, please contact the Brand and Communications team. 7 © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 50

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES In addition to video intro and outro idents, we created the Jameel Motorsport animated flag logo to be placed at the top Waving Flag Animated Logotype right corner of the video and used for the entire video except for the intro and outro idents. This keeps our brand logotype firmiy in view. This applies to ALL social media and Jameel Motorsport corporate videos. Use is mandatory. No attempt should be made to recreate the intro ident. A full suite of video files for every format are available on our Brand Portal: https://brand.alj.com If an additional version is required, please contact the Brand and Communications team. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 51

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES This page shows the locations and sizes of all video elements: Upper & Lower Black Bars, Flag, Supers & Subtitles Guidelines The upper and lower black bars serve to create an appropriate control space for branding and messages, and to create a more dramatic, cinematic anamorphic visual effect. They are NOT QHD (Quad High Definition) used with the intro and outro idents. 2560px 307px 51px The flag animated logo should be placed in the upper right 181px corner of the video, and used for the entire video except for the Flag intro and outro. The width of the flag is 307 pixels maximum and 213 pixels wide. Use is mandatory. 1140px Video The subtitles must appear in lower black bar during the video. Karbon Regular font minimum 46px and maximum 60 pixels across one line. All text is set centrally in the lower black bar. If we decide to use one of our partner's brands, we must place it in the far left of the upper black bar. We must use the reversed- 135px 60px out white version of the logo, and if not possible, the partner logo should not have any background colors. The guidelines must be followed for the Arabic language as well FHD (Full High Definition) as for any other language. 1920px 213px 37px No attempt should be made to change the video element 135px locations. A full suite of video files for every format are available Flag on the Abdul Latif Jameel Brand Portal: https://brand.alj.com If an additional version …

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES This page features the Jameel Motorosport video transition, incorporating a dynamic graphic element inspired by the Video Transition speeding light trails of a passing race car. The transition is designed to capture the essence of high-speed movement, with a duration set at an exhilaratingly brief 1 second. This graphic transition should be used sparingly (but at least 1-3 times in a 60 second period) in video to highlight to the viewer a significant change of scene or subject. Use is mandatory. Other dynamic transition effects may also be used. No attempt should be made to change the video transition. A full suite of video files for every format are available on the Abdul Latif Jameel Brand Portal: https://brand.alj.com If an additional version is required, please contact the Brand and Communications team. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 53

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES General video guidelines Video Element General News/Press Release Support Video Testimonial Video Events Live Other Remarks (Tech Specs) There are several ways to add bars: • Use a dedicated letterbox plugin such as auto-cinebar. This The Upper and Lower black bars serve two purposes: The Upper and Lower black bars serve two purposes: The Upper and Lower black bars serve two purposes: The Upper and Lower black bars serve two purposes: The Upper and Lower black bars serve two purposes: has common bar presets and is quick and easy to use. Find • To create an appropriate control space for branding & • To create an appropriate control space for branding & • To create an appropriate control space for branding & • To create an appropriate control space for branding & • To create an appropriate control space for branding & it for free here. messages (e.g., subtitles, CTA, etc.) messages (e.g., subtitles, CTA, etc.) messages (e.g., subtitles, CTA, etc.) messages (e.g., subtitles, CTA, etc.) messages (e.g., subtitles, CTA, etc.) • Or in Premiere / After Effects use the inbuilt Motion Tile Upper & Lower ‘Black Bars’ - General • To create a more dramatic, cinematic anamorphic visual • To create a more dramatic, cinematic anamorphic visual • To create a more dramatic, cinematic anamorphic visual • To create a more dramatic, cinematic anamorphic visual • To create a more dramatic, cinematic anamorphic visual effect like fol…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES General video guidelines Video Element General News/Press Release Support Video Testimonial Video Events Live Other Remarks (Tech Specs) • Black Lines 15px. • Box (and line) movement takes 33-16 frames to slide in, or transition to different configurations. (For 1080p 25fps). • No ease on the first keyframe, and then auto ease in to the 2nd (in premiere). • Use box technique where appropriate in the narrative. • Use box technique where appropriate in the narrative. • Use box technique where appropriate in the narrative. • Use box technique where appropriate in the narrative. • Use box technique where appropriate in the narrative. • If using an easing script, such as Motion 3-1, the in and out Split Screen Technique: Drama/Pace • Action to depict which side of the screen it should • Action to depict which side of the screen it should • Action to depict which side of the screen it should • Action to depict which side of the screen it should • Action to depict which side of the screen it should values are 60%. Or if picking named presents in alternative transition from. transition from. transition from. transition from. transition from. scripts: ’In/Out Cubic’. Note: Not being too formulaic so use different box configurations to keep it versatile. Typically splicing the frame equally or in to thirds, and mixing variations of each. However this is somewhat dictated by the footage being used and how it appears when …

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES General video guidelines Video Element General News/Press Release Support Video Testimonial Video Events Live Other Remarks (Tech Specs) • Text on Sliding background: Font at Karbon Regular 65px. Leading to 85. Tracking -20. Text is central in the slider and justified left or right depending on the direction that the slider enters the • ALL fonts should be corporate brand communication font • ALL fonts should be corporate brand communication font • ALL fonts should be corporate brand communication font • ALL fonts should be corporate brand communication font • ALL fonts should be corporate brand communication font frame. Ie. If the sliders enters form the left the text is for that brand/language, i.e., for Jameel Motorsport brand, for that brand/language, i.e., for Jameel Motorsport brand, for that brand/language, i.e., for Jameel Motorsport brand, for that brand/language, i.e., for Jameel Motorsport brand, for that brand/language, i.e., for Jameel Motorsport brand, justified right. I personally would not use more than 3 lines Karbon (Latin-based languages), Luma (Arabic), Axis- Karbon (Latin-based languages), Luma (Arabic), Axis- Karbon (Latin-based languages), Luma (Arabic), Axis- Karbon (Latin-based languages), Luma (Arabic), Axis- Karbon (Latin-based languages), Luma (Arabic), Axis- of text ... so spread longer paragraphs over several frames STD (Japanese), etc. If in doubt consult the Typography Fonts STD …

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES General Live-Action Filming Guidelines Video Structure: • Each testimonial video will usually be set out in an interior location, as a sit down, master interview with one or more representatives from Jameel Motorsport. • The final video can be a combination of interview, stock footage and b-roll, with an energetic edit and branded soundtrack to keep the tempo of the video high and engaging, and most importantly purposeful. • This structure will enable audiences to learn more about Jameel Motorsport and the diverse family of business, the spaces they operate from and the companies they invest in. • Stock footage will be used to augment the live action filmed footage video and highlight the global scale of the business. • During the edit, the video is broken up with a split screen effect offering a more dynamic and engaging final edit and improving the use of any lower quality brand clips and images which may be of insufficient resolution for full-screen use. • The video is finished off with upper and lower black bars to make space for any brand logotypes, and subtitles. Jameel Motorsport Interviews: • In this section we will establish the Jameel Motorsport representative(s) as the video subject(s). • These will put a face to the Jameel Motorsport brand, bringing a professional but personable tone to the video. Each will dive into the business, what it offers: what investments they look for, the industries they o…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT VIDEO GUIDELINES General Live-Action Filming Guidelines Interesting & Dramatic Additional Angles: • Utilizing close ups and extreme close ups on points of action to reinforce ideas, expressions, and gesticulations. • This will further give audiences a look at the person themselves, revealing how passionate they are about the subject matter, points of emphasis, and on a more practical aesthetic level make the final edit more dynamic and engaging. • This will be achieved by shooting in 4K giving editors a chance to punch in on those key moments. We must always capture these shot types. • If we want to further enhance the shoot (and budget allows) we will use a slider for the supporting camera angle, bringing movement to the videos, as well as a wide range of movement. “Behind-the-Scenes” Wide Angle • We feel personality can be derived from these opening moments, so we would suggest keeping the cameras rolling as the interviewee ready themselves to give audiences a look into their personality. • Revealing them in the establishing shots is a great way to bring authenticity, as we are giving audiences a peak behind the curtain of production and bring a continuity to the videos we produce. No Visible Mics: • We must never show visible microphones in testimonial style interview videos. • Special care must be taken to avoid this. General Office B-Roll: • B-roll will be captured at each individual company office within Jameel Motorsport…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT Logo Placement © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intellectual property rights are fully reserved. The Jameel Motors name and logotype are trademarks, or registered trademarks of Abdul Latif Jameel IPR Company Limited. 59

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT LOGO PLACEMENT Incorporating the Jameel Motorsport logo on merchandizing elements is a strategic approach to extending the brand's Example: Logotype Placement on Merchandizing presence and fostering a sense of community among enthusiasts. When utilizing the logo on merchandize, maintain a focus on legibility and visual appeal, ensuring the logo is appropriately sized and positioned for maximum impact. Adapt the color scheme to complement the merchandize background, opting for the full-color logo on lighter items and the reversed white version on darker products to maintain brand consistency. Whether on apparel, accessories, or other merchandize, the Jameel Motorsport logo serves as a distinctive mark of quality and identity, creating a connection with fans and promoting the brand's dynamic spirit in every piece. Primary Logotype: The Primary Logotype (shown) is a vertically stacked color configuration of these elements and MUST be used IN PREFERENCE to all other versions unless recognized exceptional circumstances arise, e.g., spatial constraints. DO NOT RECREATE: For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is a notice of ownership used in many countries to advise the public that a name, graphic device or both are registered, and to provide constructive notice of the lega…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT LOGO PLACEMENT The Jameel Motorsport logo placement on racing cars follows strategic guidelines to ensure optimal visibility and brand Example: Logotype Placement on Rally Cars consistency. Positioned prominently on the hood, sides, or rear, the logo maintains a proportional size, scaling appropriately with the car's design. Emphasis is placed on high contrast and legibility, adapting the logo color variant based on the car's primary color. Integration with other design elements is approached strategically, complying with motorsport regulations and considering communication areas for media visibility. Use of approved electronic artwork, regular mockups, and adaptability underscore Jameel Motorsport's team to a cohesive and impactful brand presence on the dynamic canvas of racing cars. Primary Logotype: The Primary Logotype (shown) is a vertically stacked color configuration of these elements and MUST be used IN PREFERENCE to all other versions unless recognized exceptional circumstances arise, e.g., spatial constraints. DO NOT RECREATE: For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is a notice of ownership used in many countries to advise the public that a name, graphic device or both are registered, and to provide constructive notice of the legal ownership status of the tr…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT LOGO PLACEMENT The Jameel Motorsport logo placement on racing cars follows strategic guidelines to ensure optimal visibility and brand Logotype Placement on Yazeed Al-Rajhi's Rally Car consistency. Positioned prominently on the hood, sides, or rear, the logo maintains a proportional size, scaling appropriately with the car's design. Emphasis is placed on high contrast and legibility, adapting the logo color variant based on the car's primary color. Integration with other design elements is approached strategically, complying with motorsport regulations and considering communication areas for media visibility. Use of approved electronic artwork, regular mockups, and adaptability underscore Jameel Motorsport's team to a cohesive and impactful brand presence on the dynamic canvas of racing cars. Primary Logotype: The Primary Logotype (shown) is a vertically stacked color configuration of these elements and MUST be used IN PREFERENCE to all other versions unless recognized exceptional circumstances arise, e.g., spatial constraints. DO NOT RECREATE: For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is a notice of ownership used in many countries to advise the public that a name, graphic device or both are registered, and to provide constructive notice of the legal ownership status o…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT LOGO PLACEMENT The Jameel Motorsport logo placement on racing cars follows strategic guidelines to ensure optimal visibility and brand Logotype Placement on Dania Akeel's Rally Car consistency. Positioned prominently on the hood, sides, or rear, the logo maintains a proportional size, scaling appropriately with the car's design. Emphasis is placed on high contrast and legibility, adapting the logo color variant based on the car's primary color. Integration with other design elements is approached strategically, complying with motorsport regulations and considering communication areas for media visibility. Use of approved electronic artwork, regular mockups, and adaptability underscore Jameel Motorsport's team to a cohesive and impactful brand presence on the dynamic canvas of racing cars. Primary Logotype: The Primary Logotype (shown) is a vertically stacked color configuration of these elements and MUST be used IN PREFERENCE to all other versions unless recognized exceptional circumstances arise, e.g., spatial constraints. DO NOT RECREATE: For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is a notice of ownership used in many countries to advise the public that a name, graphic device or both are registered, and to provide constructive notice of the legal ownership status of th…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT LOGO PLACEMENT Placing the Jameel Motorsport logo on the ROOKIE Racing hydrogen car requires strategic thinking and adaptability. The Example: Logotype Placement on ROOKIE Racing logo should be strategically positioned on the sides, hood, or rear, adapting seamlessly to the car's unique design features. Hydrogen Fuel Cell Corolla Race Car Proportional scaling ensures optimal visibility without overwhelming the vehicle's appearance, while high contrast and color harmony with the hydrogen car's primary color are key considerations. Compliance with motorsport regulations, integration with sponsor logos, and regular testing for visibility during movement contribute to a cohesive and impactful representation of Jameel Motorsport on the cutting-edge ROOKIE Racing hydrogen car. For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Primary Logotype: The Primary Logotype (shown) is a vertically stacked color configuration of these elements and MUST be used IN PREFERENCE to all other versions unless recognized exceptional circumstances arise, e.g., spatial constraints. DO NOT RECREATE: For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is a notice of ownership used in many countries to advise the public that a name, graphic …

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT LOGO PLACEMENT Incorporating the Jameel Motorsport logo onto athletes' racing uniforms involves strategic placement for optimal visibility, Example: Logotype Placement on Race Wear typically on the chest or upper torso. Ensuring proportional sizing, the logo adapts to the uniform's color scheme, offering a choice between the full-color version and the reversed white variant for cohesive integration. Prioritizing high contrast and legibility, the logo maintains consistency across all team uniforms, contributing to a unified team identity. Mockups and testing aid in evaluating visual impact, and practical considerations, such as durability during sports activities, are essential. Primary Logotype: The Primary Logotype (shown) is a vertically stacked color configuration of these elements and MUST be used IN PREFERENCE to all other versions unless recognized exceptional circumstances arise, e.g., spatial constraints. DO NOT RECREATE: For implementation purposes, always use the electronic artwork provided. Never attempt to redraw or recreate the logo. Registered Trademark ® The Pentagon Symbol is a registered trademark and the ® icon is a notice of ownership used in many countries to advise the public that a name, graphic device or both are registered, and to provide constructive notice of the legal ownership status of the trademark with which it is used. © 2024 Abdul Latif Jameel IPR Company Limited. All copyright and other intelle…

BRAND IDENTITY GUIDELINES 2024 JAMEEL MOTORSPORT CONTACT US Brand and Communications team Jumeirah Business Center 1, Cluster G Jumeirah Lakes Towers, P.O. Box 643664 Dubai, United Arab Emirates brandportal@alj.ae Important Notice: The term “Abdul Latif Jameel” refers broadly to several distinct, separate and independent legal entities. Abdul Latif Jameel is not itself a corporate entity, association or conglomerate run by an overarching parent company but merely refers to a group of distinct and wholly separate legal entities that are collectively referred to as Abdul Latif Jameel. Abdul Latif Jameel is not a corporate group as defined in section 1161(5) of the Companies Act 2006. This video may contain forward-looking statements. Forward-looking statements are statements regarding matters other than historical fact, such as future results, events, activities, developments or circumstances or the beliefs, plans or expectations of Abdul Latif Jameel entities or their respective managements. Forward-looking statements often can be identified by the use of words such as ‘expect’, ‘project’, ‘anticipate’, ‘plan’, ‘estimate’, ‘believe’, ‘predict’, ‘intend’, ‘potential’, ‘possible’, ‘probable’, ‘likely’, ‘forecast’, ‘guidance’, ‘outlook’, ‘goal’, ‘target’, ‘may’, ‘will’, ‘should’ or ‘could’ or other similar terms or phrases. However, the absence of such words does not mean that a particular statement is not forward looking. Forward-looking statements are based on expectations and …

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