King Abdulaziz City for Science and Technology (KACST) — KACST

Guideline pages

King Abdulaziz City for Science and Technology Brand Guideline kacst.gov.sa

Welcome to KACST’s brand guidelines kacst.gov.sa

Introduction This guide reviews how KACST’s visual identity is used to ensure compliance across all relevant media pursued by the organization. It covers the fundamentals of using logos, colors, and other design elements to create a consistent and strong visual appearance. It also serves as a design guide, providing distinction and vitality for the identity’s future requirements. kacst.gov.sa 3

Brand Assets Logo 1. Signature 2. Logo Lockups 3. Use on different backgrounds 4. Clear Space 5. Co-Branding 6. Incorrect usage of elements 7. kacst.gov.sa 4

Logo Brand Assets 1 Concept: Inspired by KACST strategy, we are utilizing the concept of the engine to represent KACST as the kingdom’s RDI engine. We creat the logo by reviving the old KACST logo which was linked to KACST’s wide range of scope, and presenting the new logo that represents the four main RDI national objectives in abstract shapes within the logo. 5

Signature Brand Assets 2 Logo Components: KACST logo is made up of two elements: Symobl and the KACST wordmark -Symbol -English wordmark English Symbol wordmark 6

Signature Brand Assets Logo Components: -Symbol Mono Outlines Constructions KACST Symbol 7

Logo Lockups Brand Assets 3 Division Lockups: -Horizontal - EN Horizontal - Main Logo English 8

Logo Lockups Brand Assets Division Lockups: -Vertical - EN Vertical Main Logo English 9

Logo Lockups Brand Assets Bilingual Lockups: -Horizontal -Main English Brand Name -Arabic Full Description 10

Logo Lockups Brand Assets Bilingual Lockups: -Vertical -Main English Brand Name -Arabic Full Description 11

Use On Different Backgrounds Brand Assets 4 Logo Variations: 1-Full-Color on white 01 05 03 2-Full-Color on navy blue 3,4,5,6 - Full-Color on any color background from primary color palette Note: when we use one of our primary colors pallete as a background, the logo should be used with white circle device except the navy blue. 02 06 04 12

Use On Different Backgrounds Brand Assets Logo Variations: 1-Mono-Color on white/dark gray/ black 01 2-Mono Gray Scale - Color on white/ dark gray/black Note: when we use one of our primary colors pallete as a background, the logo should be 02 used with white circle device except the navy blue. 13

Clear Space Brand Assets 5 Logo Constructions: The brand mark must be bordered by a protection zone for an overall prominent position, clear legibility, and coherence with the rest of the design elements. The space around the logo from all four sides should be equal to 1 to 2 X from each side, found in the icon: X*measure unit = Square shape inside the logo height and width. X X X 0.5 X0.5 X 14

Clear Space Brand Assets Logo Constructions: The brand mark must be bordered by a protection zone for an overall prominent position, clear legibility, and coherence with the rest of the design elements. The space around the logo from all four sides should be equal to 1 to 2 X from each side, found in the icon: X*measure unit = Square shape inside the logo height and width. X X X 0.5 X0.5 X 15

Co-Branding Brand Assets 6 When there is a collaboration with another brand, both logos are separated with a dummy line that has the height of KACST’s symbol. Keep in mind that KACST’s logo has clear space. 17

Incorrect Usage Of Elements Brand Assets 7 The consistent visual presentation of the brand logo will help maximize building a strong brand The following are examples of incorrect logo usage Following these guidelines will help ensure the most consistent and distinctive visual expression of the brand. DO NOT mix Colors DO NOT use drop-shadows DO NOT outline the logo DO NOT angle the logo ONLY use the APPROVED DO NOT stretch or squeeze DO NOT use on full image DO NOT change the placement primary colors the icon or typography background of the icon or the logotype 18

kacst.gov.sa King Abdulaziz City for Science and Technology