king Abdullah International Gardens — king Abdullah International Gardens

Guideline pages

�� www.ways-sa.com Brand Manual Info@ways-sa.com 920010703

Brand Manual What is it for? The Brand Manual is essentially a set of rules that explain how your brand works. Brand guidelines should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognizable. Consistency is key, especially if you need the brand to extend across multiple media platforms. K.A.I.G Brand Manual

CONTENTS 02 01 03 Brand Applications Brand Identity Identity Elements Logo Components Pattern Stationary 01.1 02.1 03.1 Packaging Logo Variants Tone of Font 01.2 02.2 03.2 printing materials Incorrect Usage Primary English Typeface 01.3 02.3 03.3 Uniform Minimum Size Primary Arabic Typeface 01.4 02.4 03.4 Social Media Template Logo Clearspace Type Hierarchy 01.5 02.5 03.5 wayfinding 03.6 Colour Variations Brand Icons 01.6 02.6 Brand Manual

Identity01 Brand Brand Manual

King Abdullah International Gardens Brand Guidelines A A. Symbol A Symbol is an identifying Brand Identity mark or symbol that doesn’t contain the business name. Logo Components Think of the Nike ‘swoosh’, Shell, Logo Variants WWF, Mercedes or Adidas. Incorrect Usage Minimum size B. LOGO TYPE Logo Clearspace A logotype refers to words or Colour Variations the name of a business that B Identity Elements is designed in a special way. Examples include Pinterest, Pattern eBay or Google. Tone of Font Primary English Typeface Primary Arabic Typeface C. LOGO Type Hierarchy A logo serves as a graphical Brand Icons representation of a company and is a key Brand Applications feature in its brand. The C Stationary styling, fonts and colours used, all reflect what the Packaging business sells and even the printing materials target market of who they Uniform are wanting to sell to. Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines LOGO Brand Identity Logo Components USAGE Logo Variants Incorrect Usage Minimum size Logo Clearspace In the case of a white background or Colour Variations light colored photo, the logo must Identity Elements be used in its original colors and Pattern form. Another option is to use the Tone of Font green color for the background, and Primary English Typeface in any case of dark colored photo, Primary Arabic Typeface negative logo must be used. Type Hierarchy Black logo is used in special cases Brand Icons such as stamps. Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding Choosing the right dominant color for your brand is crucial. This color should appear on all your materials, including your online ads and packaging. K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines Incorrect Usage Brand Identity X X Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Never change the colour of the Brand Never alter the spacial relationship Colour Variations Identity between the Brand Identity elements Identity Elements Pattern X X Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Never place the Brand Identity on a colour Never change the proportions of the Brand Applications Brand Identity which compromises the legibility of Stationary the Brand Identity Packaging X X printing materials Uniform Social Media Template wayfinding Never set the Brand Identity at any angle Never put a key-line around the Brand Identity K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines MINIMUM Brand Identity SIZE Logo Components Logo Variants Incorrect Usage Do not use the logo in smaller size in Minimum size print or digital use. with respect to Logo Clearspace the logo lockup. Colour Variations Identity Elements Pattern Tone of Font 160 px Primary English Typeface Primary Arabic Typeface 2 cm Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials PRINT (PAPER) DIGITAL (ON SCREEN) Uniform Social Media Template wayfinding A logo lockup refers to the formalized position/relationship of the brand’s logo (symbol) and its wordmark (logotype) K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines Brand Identity WHAT IS Logo Components Logo Variants Incorrect Usage CLEARSPACE Minimum size Logo Clearspace Colour Variations The area that surrounds the logo Identity Elements is as important as the logo itself. The minimum area of 2 “x”, known as Pattern “clear space,” provides breathing Tone of Font room to the logo and eliminates visual clutter (text, graphic elements Primary English Typeface or other logos) that can compete with Primary Arabic Typeface logo legibility – thereby diminishing Double “S“ letter size of 2 “x” Type Hierarchy the effectiveness of the logo. Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding The area that surrounds the logo known as “clear space” is as important as the logo itself K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines Why color is an Brand Identity Logo Components Logo Variants important aspect Incorrect Usage Minimum size Logo Clearspace of any logo? Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Color has a powerful subconscious Brand Icons effect on every part of our lives, Brand Applications without even saying a word; an Stationary understanding of color meanings Packaging printing materials in business gives us an invaluable Uniform tool to get the best response to Social Media Template our marketing and promotional wayfinding efforts and ultimately to create a successful business. K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines COLOR THEORY Inspired by pure nature Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines Colour Brand Identity Palette Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface CMYK CMYK CMYK Primary Arabic Typeface C0/M0/Y0/K35 C71.02/M0/Y100/K0 C11/M22.63/Y86.6/K0 Type Hierarchy WEB WEB WEB 4CB748 # E5BF45 B0B2B4 # Brand Icons # PANTONE PANTONE PANTONE Brand Applications P 8-151 C P 172-4 C P 7-15 C RGB RGB RGB Stationary R176/ / G178B180 R76/ / G183 B72 R229/ / G191 B69 Packaging printing materials Uniform Social Media Template CMYK CMYK CMYK CMYK C0/M0/Y0/K35 C71.02/M0/Y100/K0 C71.02/M0/Y100/K0 C71.02/M0/Y100/K0 wayfinding WEB WEB WEB WEB 4CB748 # 4CB748 B0B2B4 # 4CB748 # # PANTONE PANTONE PANTONE PANTONE P 8-151 C P 172-4 C P 8-151 C P 8-151 C RGB RGB RGB RGB R176/ / G178B180 R76/ / G183 B72 R76/ / G183 B72 R76/ / G183 B72 K.A.I.G Brand Manual

Elements02 Identity Brand Manual

King Abdullah International Gardens Brand Guidelines Patterns Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials The pattern is used in brand advertising and packaging. It gives a feel the brand Uniform wants to deliver to its audience usually by patterns, colors, and lines. Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines Tone of Brand Identity Logo Components Font Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications There are things to consider when choosing the right font , for instance does the font offer a variety of styles and weights or is it just literally light, regular and bold? Also, we Stationary need to think about the print aspects when choosing a font to make sure it will be Packaging readable; this includes the colour, size and style. Most importantly, we need to make printing materials sure that the tone of a font is right for the brand. In this logo, the fonts have a simple and neat cut that emphasizes luxury. English and Arabic fonts are similar in the tone. Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines Primary English Typeface Brand Identity Logo Components Logo Variants Incorrect Usage Hello I’m: ABCDEFGHIJKLMN Minimum size Logo Clearspace OPQRSTUVWXYZ Colour Variations Gilroy abcdefghijklmnop Identity Elements Pattern qrstuvwxyz Tone of Font Primary English Typeface 1234567890 Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging Gilroy Light printing materials ABCDEFGHIJKLMNOPQRSTUVWXYZ FONT INFO ABCDEFGHIJKLMNOPQRSTUVWXYZ Uniform Gilroy .ttf 1234567890@%&$# Designed by Radomir Tinkov, Social Media Template Gilroy Bold Copyright : PT ABCDEFGHIJKLMNOPQRSTUVWXYZ wayfinding abcdefghijklmnopqrstuvwxyz Publisher : Google Fonts 1234567890@%&$# K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines Primary Arabic Typeface Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size مرحبـا انـا أ ب ت ث ج ح خ د ذ ر ز س Logo Clearspace Colour Variations ش ص ض ع غ ف ق ك Identity Elements GE SS Two ل م ن هـ و ي Pattern Tone of Font Primary English Typeface 1234567890 Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging Bold Regular FONT INFO أ ب ت ث ج ح خ د ذ ر ز س أ ب ت ث ج ح خ د ذ ر ز س GE SS Two.ttf printing materials ش ص ض ع غ ف ق ك ش ص ض ع غ ف ق ك Designed by Boutros International Uniform ل م ن هـ و ي ل م ن هـ و ي Social Media Template Copyright : Boutros International, 2004. All rights reserved 1234567890 1234567890 wayfinding Publisher : Google Fonts K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines حدائق الملك عبدا� العالمية Brand Identity Logo Components H1 Logo Variants Incorrect Usage حدائق الملك عبدا� العالمية Minimum size Logo Clearspace Colour Variations H2 Identity Elements حدائق الملك عبدا� العالمية Pattern Tone of Font H3 Primary English Typeface Primary Arabic Typeface حدائق الملك عبدا� العالمية Type Hierarchy Brand Icons H4 Brand Applications حدائق الملك عبدا� العالمية LEADING Stationary For legible body text that’s comfortable to read, a general rule is that your leading value should be Packaging BODY COPY greater than the font size; from 1.25 to 1.5 times printing materials TRACKING حدائق الملك عبدا� العالمية Uniform The space between letters in a block of text. In CSS this is defined with the letter-spacing property CAPTION Social Media Template WIDOWS & ORPHANS wayfinding A single word at the end of a column is a widow حدائق الملك عبدا� العالمية and if it’s at the top of a new column it’s an orphan. They look bad and can be hard to read. CC K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding Pictography is a form of writing which uses rep- resentational, pictorial drawings, similarly to cuneiform and, to some extent, hieroglyphic writing K.A.I.G Brand Manual

Lorem ipsum Applications03 Brand Brand Manual

King Abdullah International Gardens Brand Guidelines STATIONARY Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines FOLDER STATIONARY Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines STATIONARY LETTER HEAD Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines ID CARD STATIONARY Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines PACKAGINGPAPER BAG Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines PACKAGINGFILE Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines PRINTING MATERIALSPAPER BAND Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines TICKET PRINTING MATERIALS Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines PRINTING MATERIALS PIN BUTTONS Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens King Abdullah International Gardens Brand Guidelines Brand Guidelines UNIFORM CAP Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens King Abdullah International Gardens Brand Guidelines Brand Guidelines T SHIRT Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines SOCIAL MEDIA TEMPLATE Brand Identity Logo Components Logo Variants Incorrect Usage Minimum size Logo Clearspace Colour Variations Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging printing materials Uniform Social Media Template wayfinding K.A.I.G Brand Manual

King Abdullah International Gardens Brand Guidelines WAYFINDING THE CONCEPT Brand Identity The concept came from nature and the material that is around us Logo Components to integrate with the nature surrounded by us Logo Variants Incorrect Usage THE DESIGN Minimum size Logo Clearspace The nature materials such as GRASS, STONE AND WOOD Colour Variations have been used to add a unique spirit to the wayfinding Identity Elements Pattern Tone of Font Primary English Typeface Primary Arabic Typeface Type Hierarchy Brand Icons Brand Applications Stationary Packaging THE IDEA Uniform Social Media Template first , abstraction the shape of tree leaves is the common denominator between the gardens wayfinding K.A.I.G Brand Manual

DESIGN OF THE GENERAL WAYFINDING THE IDEA we Use the shape of the abstract tree leaves in the following manner The grass and wood used in this way to add different DIECUT texture and spirit nature designed 4 examples #1-On a column #2-On the ground #5 #1 #3-On the wall #4 #4-On the wall v2 #5-Bathrooms Icon #3 we use DIECUT finish designed technique adds a touch of extraordinary #2 K.A.I.G Brand Manual K.A.I.G Brand Manual

K.A.I.G Brand Manual K.A.I.G Brand Manual

DESIGN OF THE GARDENS WAYFINDING THE IDEA We used a simple icon representing the Gardens With DIECUT finished design and each garden has own color حديقة الفراشات K.A.I.G Brand Manual K.A.I.G Brand Manual

K.A.I.G Brand Manual K.A.I.G Brand Manual

DESIGN OF THE ENTRANCE WAYFINDING THE IDEA we use the logo shape that is inspired by the scheme And use it to display the giant size map in the middle of the entrance K.A.I.G Brand Manual K.A.I.G Brand Manual

DESIGN OF THE OTHER WAYFINDING THE IDEA We used the logo design icon to design different wayfinding in the garden Such as cycling track And the garbage carrier ,,,etc K.A.I.G Brand Manual K.A.I.G Brand Manual

Thank You www.ways-sa.com Brand Manual Info@ways-sa.com 920010703