King Salman Charter for Architecture and Urbanism — King Salman Charter for Architecture and Urbanism

Guideline pages

KSCAU BRAND MANUAL LOGO ELEMENTS LOGO LOCKUP ALINGNMENT CO-BRANDING & ENDORSEMENT BRAND ASSETS

KSCAU BRAND MANUAL LOCKUP The lockup of our logo consists of the icon and the wordmark. The icon is placed to the left of the wordmark, keeping their relative sizes into consideration. This horizontal lockup is the ONLY lockup for our brand logo. Wordmark

KSCAU BRAND MANUAL

KSCAU BRAND MANUAL LOCKUP

KSCAU BRAND MANUAL USE ON DIFFRENET BACKGROUNDS Using the primary colours, we can get two brand mark variations, according to the #1A3141 #D7A329 COLOR CODE COLOR CODE PANTONE P 11 - 7 C PANTONE P 98 - 15 C

KSCAU BRAND MANUAL Alingnment The center of the Nest should align to the center of the Logotype. The spacing between the Nest and the Logotype as the isolarion are should be the same unit X which is the half of typeface hight. Wordmark Wordmark

KSCAU BRAND MANUAL LOGO CLEARSPACE The center of the Nest should align to the center of the Logotype. The spacing between the Nest and the Logotype as the isolarion are should be the same unit X which is the half of typeface hight. 1/2 x 1/2 x 1/2 x 1/2 x Full SPACES

KSCAU BRAND MANUAL ENDORSEMENT CO-BRANDING

KSCAU BRAND MANUAL MINIMUM LOGO SIZES 40 mm 30 mm 20 mm 10 mm Full Logo Minimum Size: 20mm x 3.33 mm

KSCAU BRAND MANUAL BLACK AND WHITE LOGO Using the primary colours, we can get two brand mark variations, according to the

KSCAU BRAND MANUAL LOGO PLACEMENT The logo are flexible and may be positioned in all four corners of a layout as well as the centre.

KSCAU BRAND MANUAL INCORRECT USAGE OF ELEMENTS The consistent visual presentation of the BRAND logo will help maximize building a strong brand. DON’T use drop-shadows DON’T mix Colours DON’T outline the logo DON’T angle the logo DON’T put a white box around the DON’T alter the proportions DON’T stretch/squeeze DON’T place the logo on a busy logo when placed on a dark or and the components the icon or typography photograph or pattern. busy background

KSCAU BRAND MANUAL PRIMARY COLORS SECONDARY COLORS COLORS VOICE IS USE ON DIFFRENET BACKGROUNDS COLOR PALETTE

KSCAU BRAND MANUAL PRIMARY COLORS These are the values that will allow us to apply our primary palette at all contact points in the best possible way. PAUA MUSTARD MUSKETEERS

KSCAU BRAND MANUAL PRIMARY COLORS These are the values that will allow us to apply our primary palette at all contact points in the best possible way. PAUA MUSTARD MUSKETEERS #D7A329 #2E2451 RGB(215,163,41) RGB(46,36,81) PANTONE P 11 - 7 C PANTONE P 98 - 15 C C19.56 M38.77 Y100 K1.24 C91.43 M93.99 Y37.38 K34.79

BRAND MANUAL KSCAU PRIMARY COLOR SHADES Lighter / Darker shades of the color PAUA MUSTARD MUSKETEERS

KSCAU BRAND MANUAL SECONDARY COLORS These are the values that will allow us to apply our primary palette at all contact points in the best possible way. CELESTIAL DRAGON INSPIRATION PEAK BROWNED OFF PRESTIGE BLUE #97225A #4F9F87 #BA452F #313945 RGB(151,34,90) RGB(79,159,135) RGB(186,69,47) RGB(49,57,69) PANTONE P PANTONE P PANTONE P PANTONE P 98 - 15 C C36.02 M98.66 Y41.61 K13.98 C70.48 M18.29 Y55.21 K1.36 C19.53 M85.43 Y91.96 K8.93 C78.49 M67.35 Y51.87 K46.07

KSCAU BRAND MANUAL SECONDARY COLOR SHADES Lighter / Darker shades of the color CELESTIAL DRAGON INSPIRATION PEAK BROWNED OFF PRESTIGE BLUE

KSCAU BRAND MANUAL

BRAND MANUAL KSCAU ARABIC TYPE ENGLISH TYPE TYPOGRAPHY

ض KSCAU BRAND MANUAL xx xxx العمراين xx ع ن ثــ xx ميثاق

KSCAU BRAND MANUAL TYPOGRAPHY ARABIC TYPE FAMILY ARABIC Forward type is iconic and full IBM PLEX SANS of personality. When you see it, you know it is talking. For this reason, our typography offers multiple weights. ض ض ٱ ب ت ث ج ح خ د ذ ر ز س ٱ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي ك ل م ن ه و ي IBM Plex Sans Arabic bold IBM Plex Sans Arabic light ض ض ٱ ب ت ث ج ح خ د ذ ر ز س ٱ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي ك ل م ن ه و ي IBM Plex Sans Arabic medium IBM Plex Sans Arabic thin ض ٱ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي IBM Plex Sans Arabic regular

KSCAU BRAND MANUAL TYPOGRAPHY FAMILY ENGLISH “المشاكل، سواء بطالة أو إسكانا أو غيرها من المشاكل عقليات سعودية مبهرة ورائعة جدا، لدينا، خاصة في جيل الشباب، طاقة قوية شجاعة ثقافة عالية، احترافية جيدة وقوية جدا، ويبقى فقط العمل. وطموحنا سوف يبتلع هذه “المشاكل، سواء بطالة أو إسكانا أو غيرها من المشاكل لدينا عقليات سعودية مبهرة ورائعة جدا، خاصة في جيل الشباب، طاقة قوية شجاعة، ثقافة عالية، احترافية جيدة وقوية جدا، ويبقى فقط العمل. وطموحنا سوف يبتلع هذه العنوان الرئيسي العنوان الرئيسي

Aa KSCAU BRAND MANUAL xxx URBANISM xx Salman 8 U KH xx King

KSCAU BRAND MANUAL ENGLISH TYPE TYPOGRAPHY FAMILY ENGLISH Forward type is iconic and full IBM PLEX SANS of personality. When you see it, you know it is talking. For this reason, our typography offers multiple weights. Aa Aa ABCDEFGHIJKLMNOPQRSTUVW ABCDEFGHIJKLMNOPQRSTUVWX XYZabcdefghijklmnopqrstuvwx YZabcdefghijklmnopqrstuvwxyz1 yz1234567890(,.;?!$&+≠) 234567890(,.;?!$&+≠) IBM PLEX SANS bold IBM PLEX SANS regular Aa Aa ABCDEFGHIJKLMNOPQRSTUVW ABCDEFGHIJKLMNOPQRSTUVWX XYZabcdefghijklmnopqrstuvwx YZabcdefghijklmnopqrstuvwxyz1 yz1234567890(,.;?!$&+≠) 234567890(,.;?!$&+≠) IBM PLEX SANS semibold IBM PLEX SANS light Aa Aa ABCDEFGHIJKLMNOPQRSTUVW ABCDEFGHIJKLMNOPQRSTUVWX XYZabcdefghijklmnopqrstuvwx YZabcdefghijklmnopqrstuvwxyz1 yz1234567890(,.;?!$&+≠) 234567890(,.;?!$&+≠) IBM PLEX SANS medium IBM PLEX SANS extraLight

KSCAU BRAND MANUAL TYPOGRAPHY FAMILY ENGLISH “ We have amazing and very wonderful Saudi mentalities, especially in the younger generation, strong energy, courage, high culture, good professionalism and very strong, and only work remains. And our ambition will swallow these problems, .whether unemployment, housing or other problems “ We have amazing and very wonderful Saudi mentalities, especially in the younger generation, strong energy, courage, high culture, good professionalism and very strong, and only work remains. And our ambition will swallow these .problems, whether unemployment, housing or other problems headline HEADLINE

KSCAU BRAND MANUAL TYPOGRAPHY BILINGUAL TYPE STYLING العنوان الرئييس HEADLINE العنوان الفرعي Headline عقليات سعودية مبهرة ورائعة جدا، لدينا، خاصة يف جيل الشباب، طاقة قوية شجاعة ثقافة عالية، احرتافية جيدة وقوية جدا، ويبقى فقط العمل. وطموحنا سوف يبتلع هذه املشاكل، سواء بطالة أو إسكانا أو غريها من املشاكل We have amazing and very wonderful Saudi mentalities, especially in the younger generation, strong energy, courage, high culture, good professionalism and very strong, and only work remains. And our ambition will swallow these problems, whether unemployment, .housing or other problems

KSCAU BRAND MANUAL PATTERN

KSCAU BRAND MANUAL PATTERN CONCEPT Pattern shape are inspiered from the logo letters استخراج الاشكال

KSCAU BRAND MANUAL PATTERN

KSCAU BRAND MANUAL PATTERN REGULAR REPETITION

KSCAU BRAND MANUAL PATTERN REFLECTED REPETITION

KSCAU BRAND MANUAL PATTERN ROTATION 90 DEGREE

KSCAU BRAND MANUAL PATTERN PATTERN REGULAR REPETITION

KSCAU BRAND MANUAL PATTERN PATTERN REFLECTED REPETITION

KSCAU BRAND MANUAL PATTERN PATTERN ROTATION 90 DEGREE

KSCAU BRAND MANUAL OTHER GRAPHIC ELEMENTS USE

KSCAU BRAND MANUAL GRID SYSTEM TO USE THE PATTERN pattern with 2.5 margins

KSCAU BRAND MANUAL APPLYING THE PATTERN ON THE GRID Apply the patterns on the left side of the grid, to keep distance between the logo and the elements, also to have space for content. Pattern, Max of 4 repetition from each shape. SHAPE REPETITION AMOUNT 1 SAM|PLE 2 3 4

KSCAU BRAND MANUAL PATTERN

KSCAU BRAND MANUAL PATTERN GUIDELINE Kindly follow the following: Lorem Ipsum is simply dummy text of the printing and Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum is simply dummy text typesetting industry.Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum is of the printing and typesetting industry.Lorem Ipsum is simply dummy text of the printing and typesetting simply dummy text of the printing and typesetting industry.Lorem Ipsum is simply dummy text of the industry.Lorem Ipsum is simply dummy text of the printing and typesetting industry. printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum is simply dummy text typesetting industry.Lorem Ipsum is simply dummy text of the printing and typesetting industry.Lorem Ipsum is of the printing and typesetting industry.Lorem Ipsum is simply dummy text of the printing and typesetting simply dummy text of the printing and typesetting industry.Lorem Ipsum is simply dummy text of the industry.Lorem Ipsum is simply dummy text of the printing and typesetting industry. printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Keep space between the pattern and Remove one or two horizontal line Patterns can be rearranged to suit the (logo & text). from the shapes to have more space the design, a…

KSCAU BRAND MANUAL PATTERN GRID SYSTEM A4 PORTRAIT GRID A4 LANDSCAPE GRID A3 GRID

KSCAU BRAND MANUAL PATTERN A3 PORTRAIT Lorem Ipsum is simply dummy text Lorem Ipsum is simply dummy text of the printing and typesetting of the printing and typesetting industry. industry.

KSCAU BRAND MANUAL PATTERN A3 LANDSCAPE Lorem Ipsum is simply dummy text Lorem Ipsum is simply dummy text of the printing and typesetting of the printing and typesetting industry. industry.

KSCAU BRAND MANUAL PATTERN OTHER FORMAT Lorem Ipsum Lorem Ipsum Lorem Ipsum is Lorem Ipsum is simply dummy simply dummy text of the printing text of the printing and typesetting and typesetting industry. industry. Lorem Ipsum is simply text. Lorem Ipsum is Lorem Ipsum is simply dummy simply dummy text of the text of the printing and printing and typesetting typesetting industry. industry. Lorem Ipsum MPU SKYSCRAPER ROLL UP BANNER

KSCAU BRAND MANUAL PATTERN VISUALS ROLL UP

KSCAU BRAND MANUAL PATTERN VISUALS LAMP BANNER

KSCAU BRAND MANUAL GRAPHIC ELEMENTS USE AS A LAYER OVER IMAGES

KSCAU BRAND MANUAL GRAPHIC ELEMENTS LAYER OVER IMAGES Use 3 shapes in larg scale place them overlap Change the blending mood from normal to multiply Then apply it on the right side of the image behind text and logo. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

KSCAU BRAND MANUAL ELEMENTS VISUALS