Brand Guidelines
2023
Identity Manual
MetaGateThe Logo
MetaGate Brand Guidelines 20231.1 Primary Logo
01
Primary Logo
MetaGate’s simple logo concept is
composed of MetaGate written in
lowercaps, emphasizing the “Meta” with
Energetic gradient color with highlighted
variations representing the future of
Metaverse and the levels of depth from
within this subject.
MetaGate Brand Guidelines 20231.2 Logo Clear Space
02
Logo Clear Space
Clear space is the specific amount of space
that a logo must have on all sides, no
matter where it is used. The reason for
clear space is to ensure that a logo
maximizes visibility and impact.
MetaGate Brand Guidelines 20231.3 Logo Variations
03
Logo Variations
The MetaGate logo comes in 2 slightly
different variations, The main variation
includes “International Metaverse Summit”
as the secondary text, the other varation is a
clean style logo only for speciality artistic use.
MetaGate Brand Guidelines 20231.4 Logo Misuse
04
Logo Misuse
Tampering with Colors
Removing Design Elements
Do not tamper with colors that
Do not remove elements of
is not apart of the color palette.
design from the logo.
Any alteration of the logo or any of its
components is considered misuse. It is
important to ensure the logo is not
Use of Outlines
Tampering with Elements
distorted and care should be taken to
Do not use outlines for the
Do not tamper with the designed
maintain the proportion of the entire logo
logo.
elements of the logo.
artwork when scaling. It is also important
to maintain the correct spacing
relationship between the symbol and
logotype.
Tampering with Text
Distortion of logo
Do not tamper with the text
Do not distort or warp the
font / style of the logo.
logo in anyway.
MetaGate Brand Guidelines 2023Colour Palette
MetaGate Brand Guidelines 20232.1 Brand Colors
06
Brand Colours
Primary Electric Aqua
CMYK 28% 53% 00% 00%
CMYK 56% 80% 00% 00%
CMYK 58% 00% 06% 00%
RGB 000 223 252
RGB 000 123 255
RGB 172 005 255
#00dffc
#007bff
#ac05ff
As the key component to a MetaGate’s visual
identity. The color palette represented in this
Secondary Deep Marine
gradual blending from Blue color to Purple
illustrate energy, technology, trust & Intelligence.
The blend of both represents the smoothness of
CMYK 26% 28% 00% 00%
CMYK 31% 00% 32% 00%
RGB 166 255 203
RGB 031 162 255
these characteristics
#a6ffcb
#ac05ff
CMYK 88% 83% 53% 70%
Base Regal
RGB 012 012 039
#0c0c27
MetaGate Brand Guidelines 2023Typography
MetaGate Brand Guidelines 20233.1 Primary Typeface
08
Primary Typeface
Bespoke Round
-- -- -- -- -- -- -- -- -- -- --
The main typeface used on the MetaGate
logo is a rounded & lowercase, Custom
-- -- -- -- -- -- -- -- -- -- --
made sans-serif typeface.
-- -- -- --
-- - - - - - - - -
MetaGate Brand Guidelines 20233.2 Secondary Typeface
09
Secondary Typeface
Visby Round All Weights
The secondary typeface used on the MetaGate
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
logo for “International Metaverse Summit” is a
Kk Ll Mm Nn Oo Pp Qq Rr Ss
straight & uppercase, sans-serif typeface.
Tt Uu Vv Ww Xx Yy Zz
1234567890
!@#$%^&*()
MetaGate Brand Guidelines 20233.3 Title Font
10
Title Font
Visby Round DemiBold
It's a clean, contemporary, sans-serif
Aa Bb Cc Dd Ee Ff Gg Hh Ii
typeface that works well for display copy,
Jj Kk Ll Mm Nn Oo Pp Qq Rr
body text, and everything between.
Ss Tt Uu Vv Ww Xx Yy Zz
1234567890
!@#$%^&*()
MetaGate Brand Guidelines 20233.4 Body Font
11
Body Font
Visby Round Regular
Same as the title, this is the regular version of
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Visby Round. Works great as body text,
Kk Ll Mm Nn Oo Pp Qq Rr Ss
preserves the contemporary feel of the brand
Tt Uu Vv Ww Xx Yy Zz
1234567890
!@#$%^&*()
MetaGate Brand Guidelines 2023
