Ministry of Culture — Ministry of Culture

Guideline pages

Our culture, our identity. Guidelines | March 2019 © Ministry of Culture

Contents 10.0 Applications 48 5.0 Our typography 26 1.0 Our brand strategy 3 Letterhead 49 Primary typefaces 27 Proposition 4 Fax 50 Secondary typefaces 28 Vision and mission 5 Stationery 51 Values 6 Envelopes 52 6.0 Our photography 29 Folder 53 Photography overview 30 2.0 Our logotype 7 Word template 54 Creating hero photography 31 Logotype 8 Notebook 55 Logotype reproduction 9 Note pads 56 7.0 Our visual language 32 Clear space and minimum size 10 ID tags 57 Visual property 33 Alignment 11 Email signature 58 Using the visual property 34 Brand name in text 12 PowerPoint template 59 Using individual segments 35 Incorrect use 13 E-announcement 60 Using imagery 36 File naming 14 File naming 37 3.0 Our strapline 15 Contact 61 8.0 Data visualization 38 Strapline 16 Icons for our cultural sectors 39 Strapline reproduction 17 Icon style 40 Placement and alignment 18 Data visualization colors 41 When t use it 19 Infographics 42 Please avoid 20 Charts 43 File naming 21 9.0 Co-branding 44 4.0 Our color palette 22 Guiding principles 45 Color management 23 Dominant brand senario 46 Color breakdown 24 Ingredient brand senario 47 Color ratio 25 2 © Ministry of Culture | Brand Guidelines | March 2019

Section 1.0 Our brand strategy 3 © Ministry of Culture | Brand Guidelines | March 2019

Section 1.0 – Our brand strategy Proposition We are our culture The memory of our ancestors passed down through generations. Traditions and innovations we use to understand each other, and the world. A vision for a prosperous future we can create together. 4 © Ministry of Culture | Brand Guidelines | March 2019 4 © Ministry of Culture | Brand Guidelines | March 2019

Section 1.0 – Our brand strategy Vision & mission To support and encourage a vibrant Saudi Arabian culture that is true to its past and looks to the future by cherishing heritage and unleashing new and inspiring forms of expression for all. A flourishing of arts and culture across Saudi Arabia that enriches lives, celebrates national identity and builds understanding between people. 5 © Ministry of Culture | Brand Guidelines | March 2019 5 © Ministry of Culture | Brand Guidelines | March 2019 Source: Consulum

Section 1.0 – Our brand strategy Values Perspectives Respect Diversity Enterprise Inclusivity Culture opens the As we seek to We understand that In order to build We drive greater mind and shows us develop our nation’s the true strength an industry that citizen connectivity new ways of looking cultural sectors, and beauty of our makes a truly by placing Saudi at things. It also we never lose sight culture lies with the transformative people at the heart provides the world of preserving the incredible range of contribution to our of everything we do. with a lens through ancient traditions arts and traditions nation’s economy, Our approach invites which we can be and ways of living practiced within the we as a Ministry need citizens to learn, viewed. An informed that have been Kingdom. to be innovative and contribute and find way of appreciating passed down to us. relentless in the connections that the rich culture of pursuit of excellence. unite our history with Saudi Arabia. our present. 6 © Ministry of Culture | Brand Guidelines | March 2019

Section 2.0 Our logotype 7 © Ministry of Culture | Brand Guidelines | March 2019 7

Section 2.0 – Our logotype Logotype Culture is what makes a nation and people unique. Inspired by the striped patterns of traditional Saudi weaving and the fragmented, irregular patterns of DNA, our logotype focuses on the uniqueness of Saudi culture and national identity. Our master logotype should be used wherever possible. An alternative logotype arrangement is available, but should only ever be used when it is not possible to use the master version. To build and maintain a strong identity, it is important that we apply the logotype correctly across all applications. Our logotype should only ever be reproduced Master logotype from our master artwork files. Alternative logotype arrangement 8 © Ministry of Culture | Brand Guidelines | March 2019

Section 2.0 – Our logotype Logotype Color reproduction reproduction There are different logotype artwork files for varying reproduction requirements. Color reproduction Wherever possible use the full color logotype. B/W reproduction Use the black or white versions of our logotype when black and white printing is necessary. Colored background White background Our logotype should only ever be reproduced from our master artwork files. B/W reproduction Black background White background Denotes continuous space 9 © Ministry of Culture | Brand Guidelines | March 2019

Section 2.0 – Our logotype Clear space and minimum size It is important that the Ministry of Culture Clear space Minimum size logotype is clearly visible when used on communications. Clear space To ensure prominence and legibility, the logotype is always surrounded by an area of clear space which remains free of other design elements, such as type and other logotypes. The construction of the exclusion zone area is based on twice the height of the letter ‘M’ within the logotype, as demonstrated here. Minimum size In print, the logotype should not be used smaller than the size detailed here. 17mm X On-screen the logotype is rendered differently across various types of platforms and devices. Care should be taken to preserve legibility at small size. 10 © Ministry of Culture | Brand Guidelines | March 2019

Section 2.0 – Our logotype Alignment 2 3 There are four points of alignment for our logotype, as demonstrated here. Wherever 1 1 possible, these points should be used to align other design elements such as type and imagery. 4 4 2 3 11 © Ministry of Culture | Brand Guidelines | March 2019

Section 2.0 – Our logotype Brand name in text Capital M Capital C When the name ‘Ministry of Culture’ is referred to within Latin copy, it should appear in title case as demonstrated here. The Ministry of Culture will play a key When referring to ourselves in Arabic, it should part in defining Saudi society today, and be written as demonstrated here. for generations to come. إن وزارة الثقافة سوف تلعب دورا� ر�ئيسيا� �ف��ي تحديد وهيكلة امل�ج�تمع السعودي اليوم، وللأ�جيال القادمة. 12 © Ministry of Culture | Brand Guidelines | March 2019

Section 2.0 – Our logotype Incorrect use When using the logotype, there are a number of common mistakes that should be avoided. The logotype should always be reproduced from the master artwork provided. It should never be altered, re-drawn, re-colored or manipulated in any way. This page shows mistakes that must be avoided. 1. 2. 3. 1. Do not rotate the logotype. 2. Do not disproportionately scale the logotype. 3. Do not apply a drop shadow. 4. Do not edit elements from the logotype. 5. Do not rearrange the logotype colors. 6. Do not alter the logotype colors. 4. 5. 6. 13 © Ministry of Culture | Brand Guidelines | March 2019

Section 2.0 – Our logotype File naming The file name contains all the key information to identify the appropriate logotype version for each application. MOC LOGO PORT FULL COLOR RGB.ai Please don’t attempt to re-create the logotype yourself. Artwork files of the logotype and other design elements are available from the marketing team. Artwork asset name File type Color Arrangement Color space This identifies the file as a .eps This identifies the This identifies the logotype CMYK = 4-color printing Ministry of Culture logotype file .ai logotype color arrangement: RGB = For office and .png PORT = portrait on-screen use LAND = landscape 14 © Ministry of Culture | Brand Guidelines | March 2019

Section 3.0 Our strapline 15 © Ministry of Culture | Brand Guidelines | March 2019

Section 3.0 – Our strapline Strapline Dual language There are three different language versions of the Ministry of Culture strapline; Arabic, Latin and dual language. Use the appropriate language version for the communication you are creating. Our strapline should only ever be reproduced from our master artwork files. It must never be redrawn or modified. Latin Arabic 16 © Ministry of Culture | Brand Guidelines | March 2019

Section 3.0 – Our strapline Strapline reproduction There are different strapline artwork files for Color reproduction varying reproduction requirements. Color reproduction Always use the full color or white strapline. B/W reproduction Use the black or white strapline. Always ensure the strapline is against a background of sufficient contrast to be clearly visible. Colored background White background All language versions of the strapline should follow the principles set out here. B/W reproduction Black background White background Denotes continuous space 17 © Ministry of Culture | Brand Guidelines | March 2019

Section 3.0 – Our strapline Placement and alignment Placement Placement Alignment The preferred position for our strapline is in one of the four corners of a communication, or at its center. The strapline and the logotype should never be shown or used as a lock-up. They should always be separated and used as two individual assets. 1 Alignment There are 4 points of alignment for our strapline, as demonstrated here. Wherever 2 possible, these points should be used to align other design elements, such as type, logotype 4 3 and imagery. All language versions of the strapline should follow the principles set out here. 18 © Ministry of Culture | Brand Guidelines | March 2019

Section 3.0 – Our strapline When to use it Our strapline is always used Our strapline is never used with Our strapline is optional with We don’t use the strapline everywhere. Here, with these communications: these communications: these communications: we have listed the applications on which it • Advertising and promotion • Letterhead • Banners must always appear, and those on which it • Literature • Compliment slip • Hoardings must never appear. • Website • Fax • CD and DVD • HTML email • Envelopes • Internal communications There will be situations within any organization • Events • Invoice • Merchandise where letters and corporate communications • Social media • Purchase order • Business card will carry content that makes the presence • Credit note • Folder of a strapline inappropriate. As a basic rule, • Press release • Word template the strapline is used on all ‘promoting’ • Billing • PowerPoint presentations communications (advertising, brochures, • Contract website etc). It does not appear on corporate • Email signature communications (annual reports and • Annual report letterhead). 19 © Ministry of Culture | Brand Guidelines | March 2019

Section 3.0 – Our strapline Please avoid The strapline should always be reproduced from the master artwork provided. It should never be altered, re-drawn, re-colored or manipulated in any way. This page shows mistakes that must be avoided. 1. Do not disproportionately scale the strapline. 2. Do not place the strapline in a shape. 1. 2. 3. 3. Do not change the color of the strapline. 4. Do not apply a drop shadow. 5. Do not rotate the strapline. 6. Do not position the logotype and strapline together. 4. 5. 6. 20 © Ministry of Culture | Brand Guidelines | March 2019

Section 3.0 – Our strapline File naming The file name contains all the key information to identify the appropriate strapline version for each application. MOC STRAPLINE DUAL DARK BLUE RGB.ai Please don’t attempt to re-create the strapline yourself. Artwork files of the strapline and other design elements are available from the marketing team. Artwork asset name File type Color Language Color space This identifies the file as a .eps This identifies the This identifies the CMYK = 4-color printing Ministry of Culture strapline file .ai strapline color language used RGB = For office and .png on-screen use 21 © Ministry of Culture | Brand Guidelines | March 2019

Section 4.0 Our color palette 22 © Ministry of Culture | Brand Guidelines | March 2019

Section 4.0 – Our color palette Color management For screen Precise, consistent color management requires accurate ICC (International Color Consortium) compliant profiles of all of the color devices (such as monitor, printer etc.) Setting up the correct color profile ensures RGB: sRGB IEC61966-2.1 that the colors you see on your monitor or in print will match the ones detailed in this color section. CMYK: Coated FOGRA39 (ISO 12647-2:2004) The color profiles shown opposite, should always be used before applying any color. This should be part of the document setup process. If these color profiles are not used, color reproduction will vary from one project to another, and brand consistency will not be For print maintained. To assign a color profile in commonly used Adobe softwares: 1. Choose Edit > Color Settings. 2. Select the color profile mentioned above in each color space, then click OK. 23 © Ministry of Culture | Brand Guidelines | March 2019

Section 4.0 – Our color palette Color breakdown With consistent use, our color palette R180 G25 B50 R15 G40 B55 R235 G90 B60 R110 G25 B70 will become an essential tool in building a C0 M85 Y60 K25 C60 M0 Y0 K90 C0 M80 Y70 K0 C20 M75 Y0 K60 distinctive and identifiable brand. Pantone 703 C Pantone 546 C Pantone 2348 C Pantone 7650 C The appearance of colors across different media and substrates can vary, so colors should be matched visually according to each application. Shown here are our recommended color breakdowns. Always use the correct color breakdown for the color space you are working with: CMYK and Pantone for print and RGB for R255 G150 B25 R250 G195 B155 R145 G185 B180 on-screen. C0 M45 Y80 K0 C0 M30 Y40 K0 C45 M0 Y20 K15 Pantone 7411 C Pantone 2437 C Pantone 5503 C 24 © Ministry of Culture | Brand Guidelines | March 2019

Section 4.0 – Our color palette Color ratio Shown here is a color chart which acts as a guide to demonstrate the color ratio that should be aimed for across our communications collectively. 10% 10% 10% 12% 12% 21% 25% © Ministry of Culture | Brand Guidelines | March 2019

Section 5.0 Our typography 26 © Ministry of Culture | Brand Guidelines | March 2019

Section 5.0 – Our typography Primary typefaces ظغ AB Latin Arabic Our primary typeface is Effra. It is available in both Latin and Arabic languages. Effra is used in the following weights: regular and medium. If your organization owns and uses the Adobe Creative Cloud suite this font is freely available and ready to use. Otherwise, it may be purchased from: https://www.daltonmaag.com/effra Effra regular إفرا عادي Effra medium إفرا متوسط أ ب ت ـة ث ثـ ��ج ح خ خـ د ز ABCDEFGHIJKLMNO ر ز س ش ص ض ط ظ ع PQRSTUVWXYZabcd غ ف ق ك ل م ن ه ـهـ هـ ـهـ efghijklmnopqrstuvw و ي 0123456789 -+ <> xyz1234567890-+<> ؟”{}[]!@£$٪&*()؟/،= ?”{}[]!@£$%&*()?/;= 27 © Ministry of Culture | Brand Guidelines | March 2019

Section 5.0 – Our typography Secondary typefaces In some digital applications or for general Latin secondary typeface office use, it will not be technically possible to ABCDEFGHIJKLMNOPQRSTUVWXYZ use our primary typefaces. abcdefghijklmnopqrstuvwxyz When this is the case, we recommend the use of our secondary typeface Calibri for Latin Calibri regular communications and Sakkal Majalla for Arabic ABCDEFGHIJKLMNOPQRSTUVWXYZ communications. abcdefghijklmnopqrstuvwxyz For use in: Calibri bold Arabic secondary typeface أ آ لإ ـإ ب ت ـة ث ثـ ـثـ ج ح خ خـ د ز ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه هـ و ؤ ي Sakkal Majalla regular أ آ لإ ـإ ب ت ـة ث ثـ ـثـ ج ح خ خـ د ز ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه هـ و ؤ ي Sakkal Majalla bold 28 © Ministry of Culture | Brand Guidelines | March 2019

Section 6.0 Our photography 29 © Ministry of Culture | Brand Guidelines | March 2019

Section 6.0 – Our photography Photography overview There are two categories within photography; Hero photography – Hero photography – Support photography Hero photography Hero photography helps to visualize the message it supports, and crucially, it also delivers high brand presence. Primary photography must be housed within one of the segments from our visual property. Please refer to the visual property section for more information. Support photography Support photography Support photography is general, untreated imagery used only to support messages within communications. Support photography must never appear on primary surfaces of Ministry of Culture communications. It may only appear within communications. 30 © Ministry of Culture | Brand Guidelines | March 2019

The gradient map effect is Section 6.0 – Our photography Creating hero accessible in Adobe Photoshop through Image > Adjustments photography > Gradient Map Create Ministry of Culture hero photography utilizing the straightforward Adobe Photoshop effect known as a gradient map. Firstly, open up the supplied gradient map Photoshop template file. From that file, open the image that requires treatment. Choose from the selection of gradient options within the Layers window, selecting the appropriate color gradient. Adjust the location of colors to achieve a good contrast, if necessary. Original image Gradient map applied = + + Always ensure the original image has sufficient contrast, before applying the gradient map effect. Select the gradient Adjust the location of map color in the gradient map 31 © Ministry of Culture | Brand Guidelines | March 2019

Section 7.0 Our visual language 32 © Ministry of Culture | Brand Guidelines | March 2019

Section 7.0 – Our visual language Visual property Culture is what makes a nation and people unique. Inspired by the striped patterns of traditional Saudi weaving and the fragmented, irregular patterns of DNA, our visual property focuses on the uniqueness of Saudi culture and national identity. Our visual property is a key brand asset that is unique to the Ministry of Culture. With consistent use, our visual property will become an essential tool in building a distinctive and identifiable brand. To build and maintain a strong identity, it is important that we apply the visual property correctly across all applications. Our visual property should only ever be reproduced from our master artwork files. 33 © Ministry of Culture | Brand Guidelines | March 2019

Section 7.0 – Our visual language Using the visual property The visual property is a very flexible asset that can be cropped, enlarged and reduced, enabling a range of layout approaches. The visual property should always crop off at least one edge of a communication. It is also possible to isolate and use sections of the visual property as demonstrated in example 2 and 3. Example 3 Example 1 Example 2 34 © Ministry of Culture | Brand Guidelines | March 2019

Section 7.0 – Our visual language Using individual segments Individual segments of the visual property may be selected and used to: Top colored layer with a multiply effect – create solid blocks of color (example 1) + – draw attention to content (example 2) – create bespoke layouts (example 3) It is important to know that the visual property is made up of two layers; a colored layer with a multiply effect, and an underlying solid white Underlying white layer layer, as shown here. This means the property maintains it’s multiplied effect even when it appears on a colored background. Visual property When placing segments of the property onto a colored background, please ensure the underlying white segment travels with it’s corresponding colored top segment. When placing segments of the property over “Our vision is, without a doubt, part of the each other or other elements, please ensure Saudi Vision 2030 and the ministry will be the main sponsor for all the advancement of the white layer is sent to the back to allow the culture in various �elds, enhancing the Saudi and urban identities.” multiply effect to be visible. His Royal Highness Prince Badr Bin Abdullah Bin Mohammed Bin Farhan Al-Saud - Minister of Culture When using an individual segment it may be rotated 90°, stretched within reason and Example 2 Example 1 recolored with any one of the brand colors. Example 3 35 © Ministry of Culture | Brand Guidelines | March 2019

Section 7.0 – Our visual language Using imagery Our visual property segments may be used to contain imagery, as demonstrated here. “Our vision is, without a doubt, part of the Saudi Vision 2030 and the ministry will be the main sponsor for all the advancement of Only hero imagery my be used within the culture in various �elds, enhancing the Saudi and urban identities.” visual property segments. Please refer to our His Royal Highness Prince Badr Bin Abdullah Bin Mohammed Bin Farhan Al-Saud - Minister of Culture photography section for information on how to create a hero image. Example 1 Example 2 Example 3 36 © Ministry of Culture | Brand Guidelines | March 2019

Section 7.0 – Our visual language File naming The file name contains all the key information to identify the appropriate visual language version for each application. MOC VISUAL PROPERTY FOR WHITE BG RGB.ai Please don’t attempt to re-create the visual language yourself. Artwork files of the visual language and other design elements are available from the marketing team. Artwork asset name File type Color space This identifies the file as a Ministry of Culture .eps CMYK = 4-color printing visual language file .ai RGB = For office and .png on-screen use 37 © Ministry of Culture | Brand Guidelines | March 2019

Section 8.0 Data visualization 38 © Ministry of Culture | Brand Guidelines | March 2019

Section 8.0 – Data visualization Icons for our cultural sectors A series of icons have been created specifically to convey our wide ranging areas of focus. Each icon is available as both an outline and as 1. 2. 3. 4. a solid color, as shown here. 1. Film and video 2. Libraries 3. Crafts 4. Visual arts 5. Fashion design 5. 6. 7. 8. 6. Archaeology and landscapes 7. Performing arts 8. Books and publishing 9. Poetry 10. Natural heritage 11. Architecture and interior design 9. 10. 11. 12. 12. Festivals and events 13. Food and culinary arts 14. Music 15. Museums 16. Language 13. 14. 15. 16. 39 © Ministry of Culture | Brand Guidelines | March 2019

Section 8.0 – Data visualization Icon style Outline icon style New pictograms will inevitably need to be Solid icon style designed. This simple guide should be followed to ensure consistency in size and style. – All lines have rounded end points – Icons must be created using only one color from our brand colors – The icon height must fit the height of the square grid. The icon width may fall within the square grid Square grid = 100 x 100mm Line weight =2.7mm 40 © Ministry of Culture | Brand Guidelines | March 2019

Section 8.0 – Data visualization Data visualization colors Complex charts, tables and diagrams will often R180 G25 B50 R15 G40 B55 R235 G90 B60 R110 G25 B70 require a wide selection of colors. Shown here C0 M85 Y60 K25 C60 M0 Y0 K90 C0 M80 Y70 K0 C20 M75 Y0 K60 are colors and tints that may be used. Pantone 703 C Pantone 546 C Pantone 2348 C Pantone 7650 C The appearance of colors across different media and substrates can vary, so colors should be matched visually according to each application. 75% 50% 75% 50% 75% 50% 75% 50% Shown here are our recommended color breakdowns. Always use the correct color breakdown for the color space you are working with: CMYK and Pantone for print and RGB for R255 G150 B25 R157 G157 B157 R250 G195 B155 R145 G185 B180 on-screen. C0 M45 Y80 K0 C0 M0 Y0 K50 C0 M30 Y40 K0 C45 M0 Y20 K15 Pantone 7411 C Pantone 2437 C Pantone 5503 C The color profiles below must always be used when creating communications for our brand. RGB: sRGB IEC61966-2.1 CMYK: Coated FOGRA39 (ISO 12647-2:2004) 50% 25% 75% 50% 75% 50% 75% 50% If the above color profiles are not used, it will result in varying color reproduction. 41 © Ministry of Culture | Brand Guidelines | March 2019

Section 8.0 – Data visualization Infographics When creating infographics within designed communications, there is an opportunity to apply the organic forms found within the logotype. Shown here are some examples where solid blocks, pictograms and numbers are made using organic forms. Only use the colors described within this section. When designing infographics, always favor simplicity. The information is the most important, so avoid over complicating the Denotes continuous space design in a way that detracts from it. Source: Quality of Life Program 2020, Delivery Plan 42 © Ministry of Culture | Brand Guidelines | March 2019

Section 8.0 – Data visualization Charts When designing our charts, always favor Within designed communications simplicity. The information is the most 7% important, so avoid over complicating the design in a way that detracts from it. 2015 17% 35% 2016 Nonummy Only use the colors described within this 69.3% 2017 Facilisis section. 13% 2018 Vel illum Magna 2019 Within designed communications Wisi enim 23% Dolor When creating charts within designed 50 0 100 150 200 250 300 350 400 450 Pie chart Table Bar chart communications, there is an opportunity Source: Quality of Life Program 2020, Delivery Plan to apply the organic form found within the logotype and visual property, provided it does not hamper the communication of Within Microsoft Office programs information. 5 Within Microsoft Office programs 7% 4 When creating charts within Microsoft Office programs, there is not the facility to introduce 3 17% 35% organic forms. Nonummy 2 69.3% Facilisis 1 13% Vel illum 0 Magna 2003 2004 2005 2006 2007 2008 2009 2010 2011 Wisi enim 23% Dolor Lorem ipsum Enimstiam Enimstiam Pie chart Line chart Bar chart Source: Quality of Life Program 2020, Delivery Plan 43 © Ministry of Culture | Brand Guidelines | March 2019

Section 9.0 – Data visualization Guiding principles Dominant brand senario In any given co-branding situation we need to be clear about the role we are playing and clear about how we signpost our involvement. Our approach should help audiences quickly understand the brand relationships. There are generally two senarios This is where the Ministry of Ingredient brand(s) for co-branding as detailed here. Culture is perceived as the dominant partner and plays The following pages provides more host to ingredient brand(s). information about dominant and ingredient brand senarios. Ingredient brand senario Other brand as the This is where the Ministry dominant partner of Culture is perceived as a vital ingredient and acts as a support to another brand. 45 © Ministry of Culture | Brand Guidelines | March 2019

Section 9.0 – Data visualization Dominant brand senario Dominant brand logotype When we are the dominant brand we follow the Ministry of Culture guidelines but we allow our ingredient partner brand(s) to appear in a carefully controlled environment. Ministry of Culture dominates the visual space... – Our ingredient partner is only allowed to use one logotype to represent their presence, no other visual elements or words are Dominant brand identity elements Visual space owned by to be used used across entire communication the Ministry of Culture – The ingredient partner logotype should appear equal in size or smaller than the Minsitry of Culture logotype – The ingredient partner logotype and our logotype should never be seen to be locked up - they should each have space to breathe Ingredient brand presence represented by one logotype only 46 © Ministry of Culture | Brand Guidelines | March 2019

Section 9.0 – Data visualization Ingredient brand senario Dominant brand logotype When we are an ingredient partner, Ministry of Culture will appear in an environment that is controlled by another brand. The dominant brand rather than Ministry of Culture owns the visual space, so we should ensure that the Ministry of Culture SCHEMATIC DEMONSTRATION logotype works as hard as possible in this limited environment... The entire visual space would be – The logotypes may be equally sized but owned by BrandX the overall visual style is NOT that of the Ministry of Culture – No visual elements from the Ministry of Cultures identity other than our logotype may be used – On colored backgrounds, the single color Ministry of Culture logotype should be used Ministry of Culture as the ingredient brand with our presence represented by one logotype only 47 © Ministry of Culture | Brand Guidelines | March 2019

Section 10.0 – Applications Letterhead Latin letterhead Arabic letterhead 49 © Ministry of Culture | Brand Guidelines | March 2019

Section 10.0 – Applications Stationery Compliments slip Business card front Business card back 51 © Ministry of Culture | Brand Guidelines | March 2019

Section 10.0 – Applications Envelopes C5: 229mm x 162mm DL: 220mm x 110mm C4: 324mm x 229mm C3: 458mm x 324mm 52 © Ministry of Culture | Brand Guidelines | March 2019

Section 10.0 – Applications Folder Latin folder cover Arabic folder cover Folder interior with pocket and slots for business card 53 © Ministry of Culture | Brand Guidelines | March 2019

Section 10.0 – Applications Word template Front cover Back cover Section divider Copy page 54 © Ministry of Culture | Brand Guidelines | March 2019

Section 10.0 – Applications Notebook Hardback notebook in A5 and A4 with embossed logotype Colored end papers 55 © Ministry of Culture | Brand Guidelines | March 2019

Section 10.0 – Applications Note pads Post-it notes are available in 3 styles (as shown here). They are also available in 3 sizes which are; 51x51mm, 76x76mm and 127x76mm A5 and A4 note pads 56 © Ministry of Culture | Brand Guidelines | March 2019

Section 10.0 – Applications ID tags Lanyard Employee badge Visitor badge 57 © Ministry of Culture | Brand Guidelines | March 2019

Section 10.0 – Applications Email signature Latin email signature 58 © Ministry of Culture | Brand Guidelines | March 2019

Section 10.0 – Applications E-announcement Arabic E-announcement 60 © Ministry of Culture | Brand Guidelines | March 2019