Muvi Cinemas — Muvi Cinemas

Guideline pages

Brand Guidelines This document explains the basic elements of muvi Cinemas identity system, its logo, and elements outlining essential rules for creating a consistent & standardized brand expression.

01. About Us muvi Cinemas | Brand Guidelines

We believe that people should experience movies and not just watch them. We believe that the film is only one part of the excitement and anticipation people should feel when going to the cinema. That’s why we are not just another cinema brand, one that you leave remembering the movie, but forgetting the cinema. That’s why we: Bring authentic experiences created to captivate your imagination and senses. We are the Saudi cinema brand. We are proudly inspired by Saudi’s culture, respect and hospitality, but also its fun-loving optimism and enjoyment of the new, the quirky , but most importantly - the moment. muvi Cinemas | Brand Guidelines

02. Logo muvi Cinemas | Brand Guidelines

Main logo The logo is bilingual with a main focus on the latin word “muvi”. It was designed with specific proportions that allow the logo to feel balanced. muvi Cinemas | Brand Guidelines

Main logo Main logo Colored on white Reverse muvi Cinemas | Brand Guidelines

Main logo Main logo Black White muvi Cinemas | Brand Guidelines

Logo exclusion zone 1/2 X The exclusion zone is essential for the logo to be clearly distinguishable from other graphic elements. Please avoid positioning any elements closer X than the defined eexclusion zone or moving them further. 1/2 X x the height of “m” muvi Cinemas | Brand Guidelines

Incorrect usage In order to preserve the integrity of the logo, please avoid executions which misuse, amend, or trivialize the identity. 2/ DO NOT CHANGE PROPORTIONS 1/ DO NOT DEFORM THE LOGO Here are some examples of what not to do. 3/ DO NOT USE THE LOGO WITHOUT THE 4/ DO NOT CHANGE THE FONT OF THE LOGO ARABIC LOGOTYPE 5/ DO NOT APPLY A DROP SHAOW 6/ DO NOT USE COLORS OTHER THAN THE BRAND COLORS muvi Cinemas | Brand Guidelines

Rule of proportion There is a point when shrinking will impact the Arabic component of the logo, making it impossible to read. Therefor, this logo must not be shrunk smaller than 1.5 cm on anything that is printed or bigger and 200 px on anything that is digital or 1.5 cm 3 cm bigger. 200 px 400 px 6 cm 800 px muvi Cinemas | Brand Guidelines

03. Typography muvi Cinemas | Brand Guidelines

Brand Latin typeface Co Headline Bold The muvi Cinemas Latin typeface is Co Headline. Live the Difference It is innovative, modern and approachable. It is distinctive at larger sizes whilst retaining clarity and focus at smaller sizes. Co Headline Regular Co Headline should be used Live the Difference predominantly on all English communication. Co Headline Thin Live The Difference muvi Cinemas | Brand Guidelines

Brand Arabic typeface Co Headline Bold The muvi Arabic typeface is Co Headline. الفرق تعيشه It is innovative, modern and approachable. It is distinctive at larger sizes whilst retaining clarity and focus at smaller sizes. Co Headline Regular Co Headline should be used predominantly on all Arabic الفرق تعيشه communication. Co Headline Thin الفرق تعيشه muvi Cinemas | Brand Guidelines

System typeface The muvi system typeface is Tahoma. Tahoma Bold We use it as our roll-back solution الفرق تعيشه whenever our primary brand typefaces are not available for technical reasons. For example, for email signature or Tahoma Regular digital applications such as Microsoft Word and Powerpoint. الفرق تعيشه Tahoma is available on almost every PC as a system font, and it does support both English and Arabic. muvi Cinemas | Brand Guidelines

04. Brand Colors muvi Cinemas | Brand Guidelines

Primary Colors Secondary Colors MUVI GREY MUVI NAVY Pantone Cool Gray 7 C Hex: 004b87 Hex: 97999b CMYK: 100 - 53 - 4 - 19 CMYK: 20 - 12 - 14 - 40 RGB: 0 - 75 -135 RGB: 151 - 153 - 155 MUVI PURPLE MUVI RED MUVI BLUE Pantone 2612 C Pantone 1925 C Pantone 311 C MUVI YELLOW MUVI GREEN Hex: 772583 Hex: e0004d Hex: 05c3de CMYK: 67-100-0-5 CMYK: 0 - 97 - 50 - 0 CMYK: 68 - 0 - 13 - 0 Pantone 137 C Pantone 347 C RGB: 119 - 37 - 131 RGB: 224 - 0 -77 RGB: 5 - 195 - 222 Hex: ffa300 Hex: 009a44 CMYK: 0 - 41 - 100 - 0 CMYK: 93 - 0 - 100 - 0 RGB: 255 - 163 - 0 RGB: 0 - 154 - 68 muvi Cinemas | Brand Guidelines

05. Brand Graphics muvi Cinemas | Brand Guidelines

Ticket Film Strip Clap Award Genre Happy Face Filmgoer Projector Film Viewer Popcorn muvi Cinemas | Brand Guidelines

The muvi pattern We can create with the brand graphics showed in the previous slide, a muvi pattern that can be used on all our communication platforms: - Digital like Newsletter strip, On-Screen inside the Cinema... - Print like Hoardings, merchandise, packaging... The possibiities of creating different patterns are endless where we are free to change the color combination of each graphical element. muvi Cinemas | Brand Guidelines

05. Tone of Voice muvi Cinemas | Brand Guidelines

Tone of voice Bold! Personal Fun Loving Extraordinary

06. Photography Style muvi Cinemas | Brand Guidelines

Photography Relatable All photos need to be relatable to Saudi culture in terms of the cloth ing and lifestyle. Muvi Stars/ Brand Guidelines

Photography Positive All photos need to be relatable to Saudi culture in terms of the cloth ing and lifestyle. Muvi Stars/ Brand Guidelines

Photography Product Centric All photos need to be relatable to Saudi culture in terms of the cloth ing and lifestyle. Muvi Stars/ Brand Guidelines

Thank you