Brand Identity Manual
The NCB LogoBrand Basics
Official Logo
Variations
Main Logo
NCB logo has only three official variations
Compact
Vertical
53Brand Basics
Logo Versions
The preferred reproduction of NCB brand mark is in its positive full
color version on white background. Alternatively, the logo may be
reversed only out of a dark green background color from NCB’s
primary palettes to secure proper contrast and visibility.
Mono-color logo is always used on other dark background of NCB
palettes.
When production limitation exists and the use of a full color logo is not
possible, the grayscale version is to be applied (see color value) and
Main Reverse
Main Version
not an automatic conversion.
Rarely, the use of monochrome (single color) or bitmap (black and
white) versions is necessary. Example: fax transmissions, stamps and
film exposure for special finishes such as foil blocking and embossing
dyes.
Mono-Color Logo
Mono-Color Logo - Reverse
Grayscale
Bitmap / B&W
12Reproduction Guideline
Acceptable - Mono Color Logo
The figures demonstrate examples of permitted mono-color logo on
white backgrounds for placing NCB brand mark.
The main focus is on securing enough visibility and contrast to
preserve visibility and maintain consistent branding, but there are
cases where background colors are needed. Use of the reverse
version is permitted Musaned colors only, as this is considered a main
branding version.
56Reproduction Guideline
Wordmark
Generating New Wordmark figure is not allowed.
The figure shows maintain these the following guidelines while using
NCB brand mark.
53Reproduction Guideline
Misuse
Shown in the figures are some unacceptable uses of NCB brand mark.
The brand mark should always be reproduced from the master
artworks, do not reconstruct the logo.
Do not distort the logo
Do not use alien colors
The brand mark should never be altered, redrawn, recolored or
manipulated in any way. It is not allowed to append more descriptors
to the logo, such as department names.
Please ensure that NCB brand mark is used correctly at all times.
Do not reproduce with
Do not alter the logo color
incorrect color values
Do not reproduce with low resolution
Do not outline the logo
Don’t change component
Do not add elements
Scale proportionally (hold the shift button)
proportion or configuration
52Reproduction Guideline
Minimum Size
Minimum Size
Size measurement is based on the width of NCB logo.
To ensure sufficient branding, apply the minimum size rule when
1 cm
placing the brand mark on any communication or advertising material.
Brand identity applications reproduce the logo in an optimum size,
please use the provided templates.
Some applications may require micro sizes. As example: fitting a
small area on a plastic card, in such cases the use of the micro size
mono-color logo is only allowed and considered exceptional. Further
size reduction is not permitted.
1 cm
1 cm
Micro Size
1 cm
0.5 cm
51Reproduction Guideline
Acceptable Backgrounds
The figures demonstrate examples of permitted backgrounds for
placing NCB brand mark.
The main focus is on securing enough visibility and contrast to
preserve visibility and maintain consistent branding.
NCB brand mark shall preferably appear on white background. It is
permitted to place the positive logo versions on light backgrounds
from the color palettes with appropriate opacity.
54Reproduction Guideline
Acceptable Backgrounds - Mono Color Logo
The figures demonstrate examples of permitted dark backgrounds for
placing NCB brand mark.
When brand mark is needed on dark backgrounds unless dark green,
mono-color logo is only used.
The main focus is on securing enough visibility and contrast to
preserve visibility and maintain consistent branding, but there are
cases where background colors are needed. Use of the reverse
version is permitted Musaned colors only, as this is considered a main
branding version.
57Reproduction Guideline
Unacceptable Backgrounds
The figures show examples of non-permitted brand mark placements.
Reason here is the reduced contrast and loss of logo clarity.
Avoid using alien colors and apply a suitable color from the
supporting palette for placing the positive logo version on solid
backgrounds. Primary colors offer tints for the same purpose.
Heterogeneous, busy or patterned photographic backgrounds harm
the needed brand mark visibility and are therefore not permitted.
Do not place on a corporate color with insufficient contrast
Do not use NCB gradient
Do not use an alien, non-corporate colour!
Do not place the logo on heterogeneous photographic background
58Reproduction Guideline
Brand Mark Spacing - Main Logo
NCB brand mark shall be placed towards the right
end of a wide or large space. Example: wide panels
or external sign boards, etc.
The below shown guideline defines the ideal clear
space around the brand mark, and it demonstrates
how the logo fills the rectangle space, leaving the
minimum clear spaces on both sides of the brand
mark. When you place the logo on wider or taller
50% X
50% X
format, position it top right.
X
If the format is tall and narrow, like the pylon, Clear
space may be reduced to 25% of logo symbol
width.
50% X
50% X
45Reproduction Guideline
Brand Mark Spacing - Compact
NCB brand mark shall be placed towards the right
end of a wide or large space. Example: wide panels
or external sign boards, etc.
The below shown guideline defines the ideal clear
space around the brand mark, and it demonstrates
how the logo fills the rectangle space, leaving the
minimum clear spaces on both sides of the brand
mark. When you place the logo on wider or taller
50% X
50% X
format, position it top right.
If the format is tall and narrow, like the pylon, Clear
space may be reduced to 25% of logo symbol
width.
50% X
50% X
46Reproduction Guideline
Brand Mark Spacing - Vertical
NCB brand mark shall be placed towards the right
end of a wide or large space. Example: wide panels
or external sign boards, etc.
The below shown guideline defines the ideal clear
space around the brand mark, and it demonstrates
how the logo fills the rectangle space, leaving the
50% X
50% X
minimum clear spaces on both sides of the brand
mark. When you place the logo on wider or taller
format, position it top right.
If the format is tall and narrow, like the pylon, Clear
space may be reduced to 25% of logo symbol
width.
50% X
50% X
47Reproduction Guideline
Brand Mark Spacing
Signage Reconstruction Guide
X
25% X
25% X
63.43%Y
28.55%Y
Y
فـرع السيـــدات
Ladies Branch
25% X
25% X
X
X
48Reproduction Guideline
Brand Mark Spacing
Signage Reconstruction Guide
X
2 M
25% X
25% X
1.3 M
7.5 M
4.5 M
1.5 M
1.5 M
49
